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Final Research Report Leveraging State-owned tourism assets for black Small, Medium and Micro Enterprises development: a case of state owned parks, lodges and attractions University of Johannesburg FINAL REPORT MARCH 2019 Table of Contents EXECUTIVE SUMMARY ......................................................................................................................... 5 1. INTRODUCTION ........................................................................................................................... 10 2. STUDY RATIONALE ..................................................................................................................... 11 3. CONTEXT ..................................................................................................................................... 13 3.1. National Policy Context .......................................................................................................... 13 3.2. State Procurement for Social Inclusion .................................................................................. 19 3.3. Leveraging State Procurement: International Experience ...................................................... 20 3.4. Leveraging Public Procurement in South Africa..................................................................... 25 4. PURPOSE OF STUDY .................................................................................................................. 34 5. THE PILANESBERG NATIONAL PARK CASE STUDY ................................................................ 35 5.1. Demand-side Analysis- Methodology .................................................................................... 37 5.1.1. Data Collection .............................................................................................................. 37 5.1.2. Research Instruments .................................................................................................... 38 5.1.3. Limitations ..................................................................................................................... 40 5.2. Demand-side Analysis - Findings .......................................................................................... 40 5.2.1. The Management of Facilities ........................................................................................ 41 5.2.2. Facilities within the Pilanesberg National Park .............................................................. 41 5.2.3. Procurement within the North West Parks Board ........................................................... 43 5.2.4. Procurement within State-owned Privately Managed Facilities ...................................... 45 5.2.5. Procurement within Privately-owned Facilities ............................................................... 46 5.2.6. External Procurement of Goods and Services ............................................................... 48 5.2.7. Characteristics of Ideal Suppliers .................................................................................. 50 5.2.8. SMME Engagement in State Procurement – A Demand Side Analysis ......................... 51 5.2.9. Primary Challenges in Utilizing local SMMEs ................................................................ 52 5.3. Supply-Side Analysis: The SMME Environment in the Pilanesberg Area .............................. 53 1 5.4. Supply-side Analysis - Methodology ...................................................................................... 54 5.5. Supply-side Analysis - Findings ............................................................................................. 57 5.5.1. Respondents Characteristics ......................................................................................... 57 5.5.2. Business Characteristics ............................................................................................... 59 5.5.3. SMME Engagement in State procurement – a Demand side analysis ........................... 62 5.5.4. Reasons for not applying for tender or engaging with government and private agencies: 63 5.5.5. SMME Attitude to Business Development and External linkages .................................. 65 5.5.6. SMME Challenges and Limitations ................................................................................ 68 5.6. Conclusions for the Pilanesberg Study .................................................................................. 70 5.7. Preliminary Recommendations for Pilanesberg ..................................................................... 73 6. THE OVERSTRAND CASE STUDY .............................................................................................. 74 6.1. Introduction ............................................................................................................................ 74 6.2. Methods ................................................................................................................................. 76 6.3. Local Context and Contemporary Tourism Economy ............................................................ 78 6.4. Leveraging Municipal Assets for Overstrand Tourism: Emerging Findings ............................ 87 6.5. Conclusions for the Overstrand Study ................................................................................... 99 6.6. Preliminary Recommendations for the Overstrand .............................................................. 100 7. References .................................................................................................................................. 100 2 List of Tables Table 1: Respondent’s Characteristics .................................................................................................. 58 Table 2: Key Commercial Industries and Sectors .................................................................................. 59 Table 3: Business Clientele ................................................................................................................... 60 Table 4: Age distribution of black-owned SMMEs.................................................................................. 61 Table 5: Employee and Ownership Structure of black-owned SMMEs .................................................. 61 Table 6: SMME engagement with government agencies ....................................................................... 62 Table 7: SMME engagement with private tourism attractions ................................................................ 63 Table 8: SMME readiness for business opportunities ............................................................................ 63 Table 9: Reason for limited SMME engagement ................................................................................... 64 Table 10: SMME engagement with business support and training ........................................................ 66 Table 11: Reasons for not engaging in business support and training .................................................. 67 Table 12: Overstrand Municipality- Purpose of Trip 2001-2015 ............................................................. 78 Table 13: Overstrand Municipality: Origin of Trip 2001-2015 ................................................................. 79 Table 14: Overstrand Municipality: Bednights by Trip Origin 2001-2015 ............................................... 80 Table 15: Overstrand Municipality: Caldendar of Festivals and Events ................................................. 82 Table 16: Overstrand Municipality: Total Tourism Spend (R’000s Current Prices) ................................ 85 Table 17: Major Accommodation Service Providers in the Overstrand .................................................. 88 Table 18: Key Tourism Products and Inclusivity in the Overstrand Region - Preliminary Analysis ........ 89 Table 19: State-Owned Municipal Assets in the Overstrand .................................................................. 91 3 List of figures Figure 1: Location of the Pilanesberg ................................................................................................... 36 Figure 2: Facilities found within the Pilanesberg National Park. ............................................................ 42 Figure 3: Map of Survey Areas Surrounding Pilanesberg National Park ............................................... 56 Figure 4: Breakdown of Survey Respondents, by Locality ..................................................................... 57 Figure 5: Rating of Key Business Challenges, for all respondents ........................................................ 68 Figure 6: Rating of Key business challenges for businesses in government supply chain .................... 69 Figure 7: The Overstrand Municipality Contextualized. ......................................................................... 75 Figure 8: Key Municipal Assets in the Overstrand Local Municipality .................................................... 89 4 EXECUTIVE SUMMARY A major policy challenge in South Africa is for achieving greater ‘inclusion’ in the tourism industry and especially the provision of opportunities for formerly disadvantaged communities to benefit from sector growth. The National Tourism Sector Strategy calls for a broadening of the economic beneficiaries of tourism development and in particular calls for programmes to attract more black entrepreneurs into the tourism sector and to own and operate tourism SMMEs. One aspect of transformation and for expanding inclusivity
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