International Journal of Management, IT & Engineering Vol. 8 Issue 6, June 2018, ISSN: 2249-0558 Impact Factor: 7.119 Journal Homepage: http://www.ijmra.us, Email:
[email protected] Double-Blind Peer Reviewed Refereed Open Access International Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell‟s Directories of Publishing Opportunities, U.S.A Apollo Hospitals: New Definition to Private Health Care Industry Dr. Poonam Singh* Dr. SumitAgarwal** Dr. RashmiMahajan*** Dr. GarimaBhardwaj**** Abstract The case discusses the success story of Apollo Hospital, a private hospital which defined and changed the definition of health care industry of India. Apollo is one of the pioneer players of private health care industry in India started theinnovative concept of the corporatization of healthcare and also defined the attributes of private health care sector. Before 1980s, most of the Indian hospitals were government hospitals, missionary hospitals or the hospitals run by not-for-profit trust. At that time, the Indian health care industry was a fragmented industry with very few renowned hospitals located only in few big cities of the country. * PhD, M.Com,Assistant Professor,Balaji Institute of International Business,Sri Balaji Society Pune ** PhD MBA,Associate Professor,Balaji Institute of International Business,Sri Balaji Society Pune *** PhD MBA,Deputy Director,Balaji Institute of International Business,Sri Balaji Society Pune **** PhD, MBA,Amity University, Greater Noida 106 International journal of Management, IT and Engineering http://www.ijmra.us, Email:
[email protected] ISSN: 2249-0558 Impact Factor: 7.119 Dr.