Helvetica Compressed Big Caslonメ イリ オ

Cochin Snell Roundhand

Matthew Carter The Most Widely Read Man in the World

Matthew Carter 1 As the saying goes, type is a beautiful group of letters, not a group of beautiful letters.

in the world.” Considering the “ number of texts and fonts used by many students, businessmen, and media designers, there is no doubt that Carter’s contribution to today’s digital design is considerably profound. It does not even take a minute to try to come up with any of his masterpieces. For example, when you browse a book catalog from any publisher, you are very likely to meet ITC Galliard. You may grab any newspaper, and you encounter different types of Fonts with a great ease. You can also access online and it would not take even a minute to find he British art prodigy and Tahoma Fonts used who has created a wide on a vast majority of websites such variety of digital fonts as Facebook. Personal Computer including Verdana, users may be familiar with Tahoma TMatthew Carter is still in pursuit of as this has been served as the exploring new areas of typographic interface font in many of the designs since the early 1960s. operating systems from Windows An American Magazine “The 1995 to XP. New Yorker” praised him by stating: “the most widely read man

2 Matthew Carter Pioneering the World of Typography Carter has been devoting of pre-existing fonts. He later himself to pioneering new fields of became the typographic advisor typographic design for a number of and distributors of Photon decades. Raised by his publishing phototypesetting machines to and art designing parents, Carter different companies, such as was already fascinated into the Crosfield Electronics, IBM, and world of modern design since his ITC. In particular, for ITC, Carter 20s. His first internship at one created his first masterpiece ITC of the oldest Dutch design firms Galliard, which is now a typeface called Joh. Enschedé granted him for University and also most opportunities to learn the history of the books published today. of printing and typography. While With some of his colleagues, working for the Dutch firm, he Carter established his own studied manufacturing moulds businesses-Bitstream in 1981 and to cast metal types. This type of then Carter and Cone in 1992. traditional artisanal manufacturing After establishing his own firms, he has encouraged him to move developed pre-existing fonts into directly into a career in graphic newly polished ones. He has been design and printing. continuing to work on designing After he moved to London to commercially released fonts for adapt the trend which metal types other companies as well as for were replaced by a photographic public uses. printing process, Carter continued to study about different types

Matthew Carter 3 Type faces Since the advent of Macintosh, he start ed working on making his fonts avaiable in designing fonts, which can easily be read at small sizes on the low-resolution computer screens of the period. • Georgia For instance, one of the fonts Georgia is actually based on the design of Scotch Roman in the nineteenth century. In order to create Georgia, he polished the old-fashioned typeface by changing thick and thin strokes, ball terminals, a vertical axis and an italic taking inspiration from calligrapxhy. In this way, the new serif font can now appear elegant but legible printed small or on low-resolution screens. • Tahoma Tahoma is his another master- piece for technology and elec- tronics companies. It looks similar to Verdana, but is, as a matter of fact, a different font type. Tahoma is allegedly a prototype of Verdana, created in 1996. Tahoma was “carefully wrapped” TrueType outlines around the bitmaps, according to a digital designer named Daniel Will-Har- ris, but it was necessary for Carter to open up the counters more, widen the advance widths and loosen the spacing. In this way, Carter invented Verdana to fix those issues.

4 Matthew Carter Type faces Since the advent of Macintosh, he start ed working on making his fonts avaiable in designing fonts, which can easily be read at small sizes on the low-resolution computer screens of the period. • Verdana Verdana, another sans-serif typeface designed for Micro- soft, is certainly one of the most widely used fonts. Verdana has a more spacious body, larger count- ers, and less tight letter spacing. Carter also created new versions such as Helvetica Compressed. Helvetica Compressed is a new version which is especially de- signed for phototypesetting and digital printing. For example, the new font uses a curved tail in ‘Q’, downward pointing branch in ‘r’.

• Helvetica Compressed

Helvetica, originally designed by Swiss typeface designer Max Miedinger, has different variations. Matthew Carter narrowed the width of the original font. For instance, he used a curved tail in Q, tilde bottom for £.

Matthew Carter 5 • Snell Roundhand The font is derived from the writing script of an English writing master, named Charles Snell, late in the seventeenth century. In 1960s, Matthew Carter translated Snell’s script and developed his font style.

Type is a beautiful group of letters, not a group of beautiful letters.

• Meiryo“ (メイリオ) Carter also collaborated with Japanese digital designers to invent a new default interface font Meiryo for . The Japanese version of Windows lacked fonts which can be used as a default interface. MS Mincho and MS Gothic were not compatible with the operating ; they often looked pixelated and unclear on low-resolution screens. Carter thus decided to distribute the Japanese fonts with Windows included embedded bitmap versions of the fonts in small sizes. The font’s was raised slightly to improve readability when mixing Latin and CJK texts.

6 Matthew Carter Endorsements

• Awards Owing to his amazing contribution to improving the typography and digital design, he won a number of awards and medals. In 1995, he received a Doctorate of Humane Letters from the Art Institute of Boston. The Type Directors Club, an international organization of typography designers, awarded Carter the club’s highest honour in 1997. He is now the chairman of the international club of graphic and digital designers, Alliance Graphique Internationale, as well as a member of the Board of Directors of the Type Directors Club.

• Documentary Typographically Speaking: A Conversation with Matthew Carter, a documentary released in 2015, demonstrates the process of his design work on Verdana, Sophia, and Millennial.

Matthew Carter 7 There might be lots of boring thoughts coming from someone else, but the way they come across, they would be mind blowing because they would“ come in such a way so foreign to me. I think I would mostly be surprised, but alarmed also. There will be something within each of us, despite our differences, in thought processes to connect us.

• Reference • TOP 25 QUOTES BY MATTHEW CARTER. (n.d.). Retrieved March 23, 2017, from www.azquotes.com/ author/41174-Matthew_Carter • The most-read man in the world. (2010, December 02). Retrieved March 23, 2017, from www.economist.com/ blogs/babbage/2010/12/doyen_type_design • Re, M., Drucker, J., & Mosley, J. (2003). Typographically speaking: the art of Matthew Carter. New York: Princeton Architectural Press. • Wilkinson, A. (2005, November 27). Man of Letters. Retrieved March 23, 2017, from www.newyorker.com/ magazine/2005/12/05/man-of-letters-4 • 8Spiekermann, Matthew E.Carter (1993, Winter). Eye Magazine. Retrieved March 23, 2017, from www.eyemagazine.com/ feature/article/reputations-matthew-carter