Globosat Modernizes Its Editing Stations

Adobe Customer Story

Globosat modernizes its editing stations. Personalized business model based on Adobe Creative Cloud for enterprise meets the real technological needs of the first Brazilian subscription-based television service.

“Establishing an enterprise term license agreement with Adobe was very important because it let us tailor the Adobe Creative Cloud implementation to meet our needs and permeate Globosat as a whole.” Venicio Vaz, coordinator of Technology Support, Globosat

SOLUTION RESULTS Adobe Creative Cloud for enterprise

CUSTOMIZED SOLUTION TEAM CONFIDENCE TIMELY MIGRATION BENEFIT RICH Adopted a purchasing model Established profitable and Rapidly migrated editing Adopted comprehensive customized to the company’s highly reliable relationship stations to new solution solution that offers a range needs with business and support of resources and benefits teams Adobe Customer Story

Globosat Growth of an entertainment leader Established in 1991 In November 1991, a new concept of entertainment, information, and leisure emerged in Brazil. Globosat Employees: 1,800 created the first Brazilian subscription-based television service, giving viewers a new way to watch TV and connect with the world. The company began by creating four subscription-based TV channels, Telecine, Top Rio de Janeiro, Brazil Sports, GNT, and Multishow, which offer viewers a variety of options. From the start, Globosat has exclusively www.globosat.com.br focused on content programming and establishing channels that targets the interest of its consumers. In 1995, Globosat began expanding its range of channels and the company’s growth was exponential. The company jumped from four channels and 350 employees in 1994 to 33 channels and more than 1,800 CHALLENGES employees in 2013. Globosat’s main focus has always been innovative programming. Its collection now • Modernize editing workflow to deliver includes Globo News, the first 24-hour Brazilian news channel, Canal Brasil, the first channel dedicated to optimum results national audiovisual production, SporTV, Brazil’s most watched sports channel, and PFC Internacional, the • Help employees adapt to new video first exported sports channel targeted toward Brazilians living abroad. production and editing solution The search for a comprehensive solution • Expand toolset available to editing teams and other departments In the wake of its expansion and growth, Globosat saw the need to look for new resources to modernize and guarantee an excellent editing result with technological solutions in all departments. The primary focus was to • Continue integrating solutions to streamline make some changes to its systems and choose a new product to further develop its video editing work. video production processes At the time, the company was already using Adobe creative applications, such as Adobe Photoshop and After Effects, but not in all departments. Globosat understood the benefits of the video tools in Adobe Creative Cloud and the Enterprise Term License Agreement (ETLA) business model. Adobe introduced a customized contract for large-scale implementation that enabled the migration of Globosat’s entire technology park to Adobe Creative Cloud. “Establishing an Enterprise Term License Agreement with Adobe was very important because it let us tailor the Adobe Creative Cloud implementation to meet our needs and permeate Globosat as a whole,” says Venicio Vaz, coordinator of Technology Support at Globosat. Since the company adopted Creative Cloud, Adobe has routinely visited Globosat to analyze and understand in depth the company’s real needs and also follow the day-to-day work of the professionals who use the video production and editing workflow. Adobe Customer Story “With the wide range of apps Updated video editing workflow and services available as part With Adobe’s support, Globosat has seen good results from its large-scale migration to Creative Cloud. The of Adobe Creative Cloud, other company uses the video applications in Creative Cloud, such as Adobe Premiere Pro CC, in its editing stations areas of the business can also for the past year. The editing team is very satisfied with the resources and benefits it offers. benefit from its capabilities.” Globosat finds Adobe Premiere Pro CC to be a professional video editing solution that is compatible with many types of projects. The application features many useful tools designed for quality and performance, Venicio Vaz, coordinator of Technology and also supports different video formats, enabling editors to produce high-quality work in less time. Support, Globosat “As in any company that implements a large-scale migration from one solution to another, there remains the task of teaching and demonstrating that the new product is excellent and that it offers the best technological SOLUTION AT A GLANCE resources on the market,” says Vaz. “We are in the phase of teaching editors how to use and understand all of the features of Adobe Creative Cloud, which is why Adobe’s support in this process is so important.” • Adobe Creative Cloud for enterprise. Components used include: Globosat is focused on the complete migration to Creative Cloud in all of the editing stations in various departments, as well as the integration of other Adobe apps, which are available as part of the Creative • Adobe Premiere Pro CC Cloud enterprise license. • Adobe After Effects CC “It is very rewarding to be able to count on technical support and receive help whenever I need it,” says Vaz. • Adobe Photoshop CC “I didn’t have the same experience with the other manufacturers I was partnered with. This is what gives me • Adobe Anywhere the confidence to move forward with Adobe because I know that there’s someone on the other side who is working with me that is a part of this team.”

Planning for the future After Globosat completes the migration to Creative Cloud for enterprise, the company plans to test Adobe Anywhere to see how the modern, collaborative workflow platform can empower users of Adobe video tools to work together using centralized media across standard conventional networks. “I want to test Adobe Anywhere so we can effectively integrate it within Globosat,” says Vaz. “We plan to use Adobe Anywhere at international events. The solution offers great resources and can bring us a good cost benefit.” Vaz adds that there are more areas of Globosat that can explore Adobe tools. “I believe that with the wide For more information range of apps and services available as part of Adobe Creative Cloud, other areas of the business can also www.adobe.com/br/products/premiere.html benefit from its capabilities.” www.adobe.com/br/creativecloud.html

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