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Global Sports Media Yearbook 2010 Brazil Brazil Population Population 198,739,269198,739,269 Cable TV subs 4.2m GDP/PPP GDP/PPP $2,030bn$1,998bn Satellite TV subs 2.4m GDP per capital GDP per capita $10,300$10,200 Broadband subs 2m TVHH TV Households 53 million53m Mobile broadband 300,000 Total pay-TV Total pay-TV 6.3 million6.9m Digital switchover June 2016 The Brazilian broadcasting market has long been dominated by The bigger challenge to Globo will nevertheless come from pay- the powerful Organizações Globo media group. The company television, which has a penetration rate of just over 10 per cent operates a nation-wide free-to-air network and a range of pay- – low by Latin American standards. Rising competition from new television channels and pay-per-view services. It also holds minority players, including Spain’s Telefônica and Mexico’s Telmex, as well stakes in the leading cable and digital satellite platforms and, as as local telecoms operators Embratel and Oi, will almost certainly if that weren’t enough, it has a wide range of top domestic and be felt in the next few years. international media rights to top soccer properties – a key draw in Even the government has had a go at reducing Globo’s soccer-mad Brazil, due to host the Fifa World Cup in 2014. dominance; in 2006, the competition authority, the CADE, ruled Globo’s rivals have tried hard in recent years to whittle down its that Globo could not maintain exclusive control over top domestic huge market share, and to some extent have succeeded, with and international soccer rights, a decision which led Globo to Rede Record in particular increasing its audience share through a sublicense its popular sports channels, SporTV and SporTV2, to successful mix of soap operas and top sport – including the 2010 rival pay-TV operators. Even so, although Globo’s rating has fallen and 2012 Olympic Games and the 2011 and 2015 Pan American, 17 per cent over the past four years, it still more than doubles the all of which it snatched from long-term rights holder Globo in the rating of closest rival Record. past two years. Brazil will switch off its analogue signal on 29 June 2016, and it Globo has fought back by teaming up with fellow commercial has begun testing digital terrestrial transmissions in several cities. broadcaster Bandeirantes to buy non-exclusive free-to-air rights to the The government adopted the Japanese DTT standard ISDB-T, 2014 and 2016 Games. Globo also acquired exclusive pay-TV, new adapting it to the Brazilian market under the name SBTVD. media and mobile rights, paying the lion’s share of the combined $140 At the end of Q2 2009, Brazil had close to 100,000 subscribers million fee. Record also jumped in, paying $30 million for shared free- to HD services, with Sky holding around 60,000 and cable to-air rights, for a total of $170 million, nearly triple the $60 million fee operator NET Servicios having the remaining 40,000. paid by Record for 2010 and 2012. The deal was central to Rio’s winning bid to host the 2016 Games, but also notable as it cuts out internet and mobile operator Terra from the rights it acquired pan-regionally for the 2008, 2010 and 2012 Games. © and Database Right 2010 Sportcal Global Communications ltd. All rights Reserved 137 Global Sports Media Yearbook 2010 Brazil Brazil: TV ratings Brazil: Key sports rights at a glance Broadcaster 2005 2006 2007 2008 Property Broadcaster Years Fee Globo 21 21.4 18.7 17.4 Soccer: Fifa World Cup Globo, Band*, SporTV 2010 & 2014 $380m Record 5 6.1 7.2 8.3 Soccer: Cpto Brasileiro Globo, Band*, SporTV, PFC 2009 to 2011 R$420m/yr SBT 9 7.6 6.5 6.3 Soccer: Copa Libertadores Globo, Band*, SporTV 2009 to 2014 $30m/yr Bandeirantes 2 2.1 2.3 2.5 Soccer: National team Globo, SporTV 2007 to 2010 $1m/match Rede TV! 1.8 1.5 1.5 1.7 Motorsport: Formula 1 Globo, SporTV 2007 to 2010 $10m/yr** Ibope. Each rating point = 52,300 TVHH in Greater Sao Paulo area Volleyball: FIVB World League Globo 2006 to 2010 $20m** Olympic Games Rede Record 2010 & 2012 $60m Olympic Games Globo, Band, Rede Record 2014 & 2016 $170m Sportcal, 2009 *sublicence from Globo 2014 & 2016 ** Estimate Free-to-air Broadcasters Sistema Brasileiro Radio e Televisão Globo TV Network de Televisão (SBT) Bandeirantes Type Free-to-air commercial broadcaster Type Free-to-air commercial broadcaster Type Free-to-air commercial broadcaster W www.tvglobo.com.br W www.sbt.com.br W www.band.com.br A Rua Evandro Carlos de Andrade 160 – 7 A Av. das Comunicações, 04 – Osasco, A R. Radiantes 13, 05699-900 SP andar, 04583115 SP São Paulo, Brazil SP São Paulo, Brasil São Paulo, Brazil C Marcelo Pinto – Globo TV Network Director T + 55 11 7087 3000 C Carlos Gomes – Sports director E [email protected] F + 55 11 7087 3509 E [email protected] T + 55 21 2540 1415 C Luiz Carlos Crespo – International sales T + 55 11 3131 1313 F + 55 21 2540 6967 E [email protected] F + 55 11 3131 3447 Ownership Organizações Globo Ownership Grupo Silvio Santos Ownership Grupo Bandeirantes de Channels/Platforms Rede Globo network; Reach 97% Comunicação pay-sports broadcaster SporTv, pay-per-view Channels SBT Channels Band network. Also owns soccer service Premiere Futebol Clube, BandSports pay-TV sports channel sports portal globoesporte.globo.com. Major sports rights Soccer Euro 2012, Campeonato Brasileiro Major sport rights to 2011,Copa do Brasil to 2011, Copa Soccer 2010 & 2014 Fifa World Cup, Euro 2012 Sudamericana, 2010 Fifa World Cup (all Campeonato Brasileiro national league to sublicensed from Globo) 2011, Carioca state championship to 2011, Olympics Olympic Games 2014 & 2016 Paulista state championship to 2011, Uefa Champions League to 2011-12, Copa Libertadores and Sudamericana to 2014, Esporte Interativo Copa do Brasil to 2011 Motorsport Formula 1 Type Free-to-air commercial broadcaster, Olympics Olympic Games 2010-2016 mobile-TV Volleyball FIVB Grand Prix, World League, World Cup, Beach Volleyball World Tour W www.esporteinterativo.com.br A Rua Visconde de Ouro Preto 75, 22250- Radio e Televisão Record Rede TV! 180 RJ Rio de Janeiro, Brazil C Carlos Moreira – Executive director E [email protected] Type Free-to-air commercial broadcaster Type Free-to-air commercial broadcaster T + 55 21 2103 7716 F + 55 21 2103 7701 W www.rederecord.com.br W www.redetv.com.br Ownership Management A Rua da Várzea 240, 01140-080 SP São Paulo, A Av. Presidente Kennedy, 2869, Vila São Reach 28m TVHH Brazil José - Osasco - SP São Paulo, Brazil Channels TV Esporte Interativo via satellite, C Paulo Calil – Sports acquisitions director C Terence Mattar de Carvalho Paiva – Head of online and mobile E [email protected] sports T + 55 11 2184 5459 E [email protected] Major sports rights F + 55 11 3660 5065 T + 55 11 3306 1102 Soccer Bundesliga to 2011-12, Uefa F + 55 11 3306 1066 Champions League to 2011-12 (1st pick Ownership Igreja Universal do Reino de Deus Tuesday match), Italian Serie A to 2009-10, Reach Universal Ownership Amilcare Dallveo and Marcelo Portuguese Liga Sagres to 2009-10, Africa Channels Rede Record, Record News de Carvalho Cup of Nations 2010 and 2012 Reach 82% Major sports rights Basketball FIBA package: World Channels Rede TV! Games Olympic Games 2010-2016, Championships, Pre-Olympic tournaments, Pan American Games 2011 & 2015 Major sports rights U19 World Cup Motorsports A1GP to end 2008-09 Internet and mobile Uefa Champions League to 2011-12 (1st pick Tuesday match) © and Database Right 2010 Sportcal Global Communications ltd. All rights Reserved 138 Global Sports Media Yearbook 2010 Brazil Brazil: Pay-TV subscribers 2005 2006 2007 2008 2009* Cable 2,511 2,842 3,228 3,811 4,157 Satellite 1,438 1,479 1,762 2,092 2,350 MMDS 227 258 347 398 379 Total 4,176 4,579 5,337 6,301 6,886 Source: Anatel *to July 09 Multichannel Operators Net Serviços de Comunicação Oi Sky Brasil Type Pay-TV cable operator Type Pay-TV digital satellite operator Type Pay-TV digital cable and satellite operator W www.netcombo.com.br W www.oi.com.br W www.sky.com.br A Rua Verbo Divino 1356 – 1st floor, 4719002 A R. Humberto de Campos, 425, 8th floor, A Rua Itapiru 1209/304A, 2025/1032 São Paulo, Brazil 22430-190 Rio de Janeiro – RJ. Brazil Rio de Janeiro, Brazil C Fernando Magalhães – Director of TV channels C Luis Volpini – Manager Oi TV T + 55 21 2502 1233 E [email protected] E [email protected] C See SporTV T + 55 21 3131 3606 T + 55 11 2111 2815 Ownership DirecTV (74.1%), Globo (25.9%) See also Globosat F + 55 21 3131 2626 C Chris Mendes – Marketing Subscribers 1.8m (Q3 09 Ownership Telmex/Embratel (30%), E [email protected] Basic sports channel SporTV, SporTV2, Globo (12%), publicly-traded M + 55 21 8801 1373 Upper tier sports channels BandSports, ESPN, ESPN Brasil, Speed, The Golf Channel Subscribers 3.6m (Q3 09) Ownership Publicly-traded Basic sports channel SporTV, SporTV2, Ppv services Premiere Futebol Clube, Upper-tier sports channels ESPN Brasil, Pay-TV subscribers 62,000 (Q3 09) Premiere Combate ESPN International, BandSports Basic sports channels SporTV, SporTV2, Ppv services Premiere Futebol Clube, Esporte Interativo Premiere Combate Upper-tier sports channel ESPN Brasil, ESPN, BandSports, Woohoo Ppv services Premiere Futebol Clube Mobile subscribers 34.8m (Q3 09 Sports content Oi launched a mobile-TV service in May 2009.