Brazil Brazil

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Global Sports Media Yearbook 2010 Brazil Brazil

Population Population 198,739,269198,739,269 Cable TV subs 4.2m GDP/PPP GDP/PPP $2,030bn$1,998bn Satellite TV subs 2.4m GDP per capital GDP per capita $10,300$10,200 Broadband subs 2m TVHH TV Households 53 million53m Mobile broadband 300,000 Total pay-TV Total pay-TV 6.3 million6.9m Digital switchover June 2016

The Brazilian broadcasting market has long been dominated by The bigger challenge to Globo will nevertheless come from pay- the powerful Organizações Globo media group. The company television, which has a penetration rate of just over 10 per cent operates a nation-wide free-to-air network and a range of pay- – low by Latin American standards. Rising competition from new television channels and pay-per-view services. It also holds minority players, including Spain’s Telefônica and Mexico’s Telmex, as well stakes in the leading cable and digital satellite platforms and, as as local telecoms operators Embratel and Oi, will almost certainly if that weren’t enough, it has a wide range of top domestic and be felt in the next few years. international media rights to top soccer properties – a key draw in Even the government has had a go at reducing Globo’s soccer-mad Brazil, due to host the Fifa World Cup in 2014. dominance; in 2006, the competition authority, the CADE, ruled Globo’s rivals have tried hard in recent years to whittle down its that Globo could not maintain exclusive control over top domestic huge market share, and to some extent have succeeded, with and international soccer rights, a decision which led Globo to Rede Record in particular increasing its audience share through a sublicense its popular sports channels, SporTV and SporTV2, to successful mix of soap operas and top sport – including the 2010 rival pay-TV operators. Even so, although Globo’s rating has fallen and 2012 Olympic Games and the 2011 and 2015 Pan American, 17 per cent over the past four years, it still more than doubles the all of which it snatched from long-term rights holder Globo in the rating of closest rival Record. past two years. Brazil will switch off its analogue signal on 29 June 2016, and it Globo has fought back by teaming up with fellow commercial has begun testing digital terrestrial transmissions in several cities. broadcaster Bandeirantes to buy non-exclusive free-to-air rights to the The government adopted the Japanese DTT standard ISDB-T, 2014 and 2016 Games. Globo also acquired exclusive pay-TV, new adapting it to the Brazilian market under the name SBTVD. media and mobile rights, paying the lion’s share of the combined $140 At the end of Q2 2009, Brazil had close to 100,000 subscribers million fee. Record also jumped in, paying $30 million for shared free- to HD services, with Sky holding around 60,000 and cable to-air rights, for a total of $170 million, nearly triple the $60 million fee operator NET Servicios having the remaining 40,000. paid by Record for 2010 and 2012. The deal was central to Rio’s winning bid to host the 2016 Games, but also notable as it cuts out internet and mobile operator Terra from the rights it acquired pan-regionally for the 2008, 2010 and 2012 Games.

Brazil: TV ratings Brazil: Key sports rights at a glance

Broadcaster 2005 2006 2007 2008 Property Broadcaster Years Fee

Globo 21 21.4 18.7 17.4 Soccer: Fifa World Cup Globo, Band*, SporTV 2010 & 2014 $380m

Record 5 6.1 7.2 8.3 Soccer: Cpto Brasileiro Globo, Band*, SporTV, PFC 2009 to 2011 R$420m/yr

SBT 9 7.6 6.5 6.3 Soccer: Copa Libertadores Globo, Band*, SporTV 2009 to 2014 $30m/yr

Bandeirantes 2 2.1 2.3 2.5 Soccer: National team Globo, SporTV 2007 to 2010 $1m/match

Rede TV! 1.8 1.5 1.5 1.7 Motorsport: Formula 1 Globo, SporTV 2007 to 2010 $10m/yr**

Ibope. Each rating point = 52,300 TVHH in Greater Sao Paulo area Volleyball: FIVB World League Globo 2006 to 2010 $20m**

Olympic Games Rede Record 2010 & 2012 $60m

Olympic Games Globo, Band, Rede Record 2014 & 2016 $170m Sportcal, 2009 *sublicence from Globo 2014 & 2016 ** Estimate

Free-to-air Broadcasters

Sistema Brasileiro Radio e Televisão Globo TV Network de Televisão (SBT) Bandeirantes

Type Free-to-air commercial broadcaster Type Free-to-air commercial broadcaster Type Free-to-air commercial broadcaster W www.tvglobo.com.br W www.sbt.com.br W www.band.com.br A Rua Evandro Carlos de Andrade 160 – 7 A Av. das Comunicações, 04 – Osasco, A R. Radiantes 13, 05699-900 SP andar, 04583115 SP São Paulo, Brazil SP São Paulo, Brasil São Paulo, Brazil C Marcelo Pinto – Globo TV Network Director T + 55 11 7087 3000 C Carlos Gomes – Sports director E [email protected] F + 55 11 7087 3509 E [email protected] T + 55 21 2540 1415 C Luiz Carlos Crespo – International sales T + 55 11 3131 1313 F + 55 21 2540 6967 E [email protected] F + 55 11 3131 3447 Ownership Organizações Globo Ownership Grupo Silvio Santos Ownership Grupo Bandeirantes de Channels/Platforms Rede Globo network; Reach 97% Comunicação pay-sports broadcaster SporTv, pay-per-view Channels SBT Channels Band network. Also owns soccer service Premiere Futebol Clube, BandSports pay-TV sports channel sports portal globoesporte.globo.com. Major sports rights Soccer Euro 2012, Campeonato Brasileiro Major sport rights to 2011,Copa do Brasil to 2011, Copa Soccer 2010 & 2014 Fifa World Cup, Euro 2012 Sudamericana, 2010 Fifa World Cup (all Campeonato Brasileiro national league to sublicensed from Globo) 2011, Carioca state championship to 2011, Olympics Olympic Games 2014 & 2016 Paulista state championship to 2011, Uefa Champions League to 2011-12, Copa Libertadores and Sudamericana to 2014, Esporte Interativo Copa do Brasil to 2011 Motorsport Formula 1 Type Free-to-air commercial broadcaster, Olympics Olympic Games 2010-2016 mobile-TV Volleyball FIVB Grand Prix, World League, World Cup, Beach Volleyball World Tour W www.esporteinterativo.com.br A Rua Visconde de Ouro Preto 75, 22250- Radio e Televisão Record Rede TV! 180 RJ Rio de Janeiro, Brazil C Carlos Moreira – Executive director E [email protected] Type Free-to-air commercial broadcaster Type Free-to-air commercial broadcaster T + 55 21 2103 7716 F + 55 21 2103 7701 W www.rederecord.com.br W www.redetv.com.br Ownership Management A Rua da Várzea 240, 01140-080 SP São Paulo, A Av. Presidente Kennedy, 2869, Vila São Reach 28m TVHH Brazil José - Osasco - SP São Paulo, Brazil Channels TV Esporte Interativo via satellite, C Paulo Calil – Sports acquisitions director C Terence Mattar de Carvalho Paiva – Head of online and mobile E [email protected] sports T + 55 11 2184 5459 E [email protected] Major sports rights F + 55 11 3660 5065 T + 55 11 3306 1102 Soccer Bundesliga to 2011-12, Uefa F + 55 11 3306 1066 Champions League to 2011-12 (1st pick Ownership Igreja Universal do Reino de Deus Tuesday match), Italian Serie A to 2009-10, Reach Universal Ownership Amilcare Dallveo and Marcelo Portuguese Liga Sagres to 2009-10, Africa Channels Rede Record, Record News de Carvalho Cup of Nations 2010 and 2012 Reach 82% Major sports rights Basketball FIBA package: World Channels Rede TV! Games Olympic Games 2010-2016, Championships, Pre-Olympic tournaments, Pan American Games 2011 & 2015 Major sports rights U19 World Cup Motorsports A1GP to end 2008-09 Internet and mobile Uefa Champions League to 2011-12 (1st pick Tuesday match)

Brazil: Pay-TV subscribers

2005 2006 2007 2008 2009*

Cable 2,511 2,842 3,228 3,811 4,157

Satellite 1,438 1,479 1,762 2,092 2,350

MMDS 227 258 347 398 379

Total 4,176 4,579 5,337 6,301 6,886

Source: Anatel *to July 09

Multichannel Operators

Net Serviços de Comunicação Oi Sky Brasil

Type Pay-TV cable operator Type Pay-TV digital satellite operator Type Pay-TV digital cable and satellite operator W www.netcombo.com.br W www.oi.com.br W www.sky.com.br A Rua Verbo Divino 1356 – 1st floor, 4719002 A R. Humberto de Campos, 425, 8th floor, A Rua Itapiru 1209/304A, 2025/1032 São Paulo, Brazil 22430-190 Rio de Janeiro – RJ. Brazil Rio de Janeiro, Brazil C Fernando Magalhães – Director of TV channels C Luis Volpini – Manager Oi TV T + 55 21 2502 1233 E [email protected] E [email protected] C See SporTV T + 55 21 3131 3606 T + 55 11 2111 2815 Ownership DirecTV (74.1%), Globo (25.9%) See also Globosat F + 55 21 3131 2626 C Chris Mendes – Marketing Subscribers 1.8m (Q3 09 Ownership Telmex/Embratel (30%), E [email protected] Basic sports channel SporTV, SporTV2, Globo (12%), publicly-traded M + 55 21 8801 1373 Upper tier sports channels BandSports, ESPN, ESPN Brasil, Speed, The Golf Channel Subscribers 3.6m (Q3 09) Ownership Publicly-traded Basic sports channel SporTV, SporTV2, Ppv services Premiere Futebol Clube, Upper-tier sports channels ESPN Brasil, Pay-TV subscribers 62,000 (Q3 09) Premiere Combate ESPN International, BandSports Basic sports channels SporTV, SporTV2, Ppv services Premiere Futebol Clube, Esporte Interativo Premiere Combate Upper-tier sports channel ESPN Brasil, ESPN, BandSports, Woohoo Ppv services Premiere Futebol Clube Mobile subscribers 34.8m (Q3 09 Sports content Oi launched a mobile-TV service in May 2009. The new service carries ESPN Brasil, ESPN, Woohoo and Esporte Interativo mobile channels

Terra TVA / Telefônica TV Digital Via Embratel

Type Broadband and mobile-TV operator Type Pay-TV cable and satellite operator Type Pay-TV digital satellite operator W www.terra.com.br W www.telefonica.com.br W www.viaembratel.com.br A Av. Nações Unidas, 12/901 – 12th Floor, A Rua Martiniano de Carvalho, 851 – 17º andar, A Av. Marechal Rondon 260, 13063-001 – CENU – North Tower, 04578 – São Paulo, Bela Vista - SP Cep 01321-001 Brazil Campinas – São Paulo, Brazil Brazil T + 55 11 3549 7200 C Maria Regina dos Santos – Program C Pedro Rolla – Sports director F + 55 11 3549 7202 Manager E [email protected] E [email protected] Ownership Grupo Abril, Telefônica T + 55 11 5509 0500 T + 55 19 3721 6304 F + 55 11 5509 0505 Subscribers 508,800 (Q3 09 F + 55 21 2121 6388 Basic sports channels SporTV, SporTV2 Ownership Telefônica Ownership Telmex Premium sports channels ESPN Brasil, ESPN, Unique visitors 12 million per month BandSports, Speed, WooHoo, Subscribers 241,897 (Q3 09 Sports content Broadband and mobile Premiere Futebol Clube Basic sports channel SporTV, SporTV2, rights to 2010 and 2012 Olympic Games. Upper-tier sports channels ESPN Brasil, Operates joint-venture sports portal, ESPN, BandSports, WooHoo, Speed. ESPN360, with ESPN Ppv services Premiere Futebol Clube, Premiere Combate

Multichannel Operators – Mobile

Claro TIM TV Vivo

Type Mobile operator Type Mobile operator Type Mobile operator W www.claro.com.br W www.tim.com.br W www.vivo.com.br C Fiamma Zarife – Senior executive Senior executive Alexandre Buono T + 55 11 7420 1062 E [email protected] E [email protected] Ownership Telefônica (50%), PT (50%) T + 55 11 9301 0014 T + 55 21 8113 0699 Subscribers 50m (end 2009) C João Victor Martins – Senior executive Ownership Telecom Italia E [email protected] Subscribers 38m (Q2 09) T + 55 11 9415 7215 Sports content Tim TV carries ESPN Brasil and Ownership América Móvil (Telmex) Esporte Interativo mobile channels Subscribers 40m (Q2 09) Sports content Claro carries the Esporte Interativo mobile channel

Pay-TV Broadcasters

Premiere Futebol Clube/ BandSports SporTV Premiere Combate

Type Pay-TV sports channel Type Basic pay-TV sports channels Type Pay-per-view soccer service W www.band.com.br W www. sportv.globo.com W www. pfc.globo.com A Rua Carlos Cyrillo Jr 92, 0561 4000 SP A Rua Itapiru 1209/304A, A Rua Itapiru 1209/304A, 2025/1032 São Paulo, Brazil 2025/1032 Rio de Janeiro, Brazil Rio de Janeiro, Brazil C Evandro Figuiera – International coordinator C Claudia de Macedo – Research and C Fernando Manuel – Head of acquisitions E [email protected] acquisitions director Marcia Cintra – Director of sports contracts T + 55 11 3131 1313 E [email protected] E [email protected] F + 55 11 3743 0244 T + 55 21 2502 1233 T + 55 21 2540 1446 C Elton Simões – Managing director F + 55 21 2266 7544 Ownership E [email protected] Grupo Bandeirantes de Comunicação Ownership Globo Ownership Globosat Programadora Ltda (Globo) Channels PFC, PFC Internacional and Premiere Major sports rights Channels SporTV, SporTV2 Combate (ppv combat sports channel) Soccer Copa do Brasil, Bundesliga to 2011- 12, 2010 World Cup qualifers Major sports rights Major sports rights (Asia, Europe, North and Central America) Soccer 2010 & 2014 Fifa World Cup, Soccer Campeonato Brasileiro national league Basketball NCAA, Spanish ACB Liga Campeonato Brasileiro national league to to 2011, Carioca state championship to 2011, Motorsport Nascar, IndyCar to 2010, 2011, Carioca state championship to 2011, Paulista state championship to 2011, Copa South American Formula 3, FIM Motocross Paulista state championship to 2011, do Brasil to 2011, State championships of Tennis WTA Tour Uefa Champions League to 2011-12, Minas Gerais, Pernambuco, Santa Catarina, Rio Copa Libertadores and Sudamericana to 2014, Grande do Sul, Baia, Parana, Goias Copa do Brasil to 2011. Basketball National teams Motorsport Formula 1 ESPN Brasil Volleyball FIVB Grand Prix, World League, World Cup, Beach Volleyball World Tour Videocom Brazil Other FIG Gymnastics World Championships, Type Pay-TV sports channel, mobile-TV Davis Cup tennis. Type Teleport operator and production W www.espn.com services integrator (horse racing) A Rua Piraciciaba 175, Sumaré, São Paulo, W www.videocom.com.br 01254-050, Brazil A Pça Santos Dumont 31- Tribuna B, Gávea, C Carlos Maluf – Director of acquisitions Rio de Janeiro, 22470-060 RJ, Brasil and programming T +55 11 5078 9938 E [email protected] F +55 11 5594 5822 T + 55 11 3677 7550 C Guilherme Rabello - International sales Ownership ESPN E [email protected] Carriage all major pay-television platforms Channels TV Jockey (owned by Jockey Clube Major sports rights Brasileiro) Soccer Copa do Brasil, Uefa Champions Major sports rights Live content from 4 League to 2011-12, English Premier League to racetracks (Jockey Club Brasileiro, Jockey Club 2009-10, Italian Serie A to 2009-10 do Paraná, Jockey Club do Rio Grande do Sul Table tennis ITTF Pro Tour to 2011 and Jockey Club de Campos)