Ford Ward Profile 2012

Sefton Business Intelligence & Performance Team

Ford Ward Profile

Contents

1. Overview

2. Summary Chart

3. Population

4. Housing

5. Deprivation

6. Deprivation Affecting Older People

7. Child Poverty

8. Worklessness & Benefits

9. Employment & Income

10. Crime & Disorder

11. Environmental Issues

12. Education

13. Healthy Behaviours

14. Health

15. Alcohol Misuse

16. Community Segmentation

17. Constituency Assets

Corporate Commissioning, Business intelligence & Performance Team, Town Hall, Trinity Road, Bootle, L20 7AE

Overview

Population & In 2010, Ford’s estimated population was 12,889 this has declined since 2001, but at a slower rate than the borough as a whole. There Housing are more females than males. Ford has a lower proportion of older people than the borough, with higher numbers of younger people. Ford has a high proportion of Registered Social Landlord (RSL) housing (33.1%), but there is a lower percentage of vacant properties compared to the borough.

Deprivation & Although relative overall deprivation has reduced since 2004, Ford has high levels of deprivation with 40% (four out of 10) of Lower Super Child Poverty Output Areas (LSOA’s) being in the most deprived 10% in the country and two in the most deprived 5%. Within Ford there are five LSOA’s in the worst 10% in the country for deprivation affecting older people. Ford has 29.2% of the children living in poverty.

Worklessness The levels of benefits dependency in the ward slightly higher than the borough, with one in four working age residents claiming benefits, & Benefits with a year on year rise (4.6%). Latest available figures show a year on year rise of 3.8% for JSA claimants; the number of 18-24 year old claimants rose by 4.6%. Young people now make up a third of all JSA claimants in Ford. There are 77 JSA claimants in the ward for every Job Centre Plus vacancy, 10 times the borough rate.

Employment In 2001, 59.6% of residents within the Ford ward were employed, this is significantly lower that the borough rate. Administrative & & Income secretarial roles are the most common employment types in Ford, making up 16.6% of all the occupations. The average weekly wage in the Bootle Constituency is 7% lower than the national average and slightly below the Sefton average. On average males in the Bootle Constituency earn 25% more than females. (There is no data available by ward for average weekly wage)

Crime / Overall British Crime Survey (BCS) crimes in Ford accounted for 7% of Sefton’s BCS and showed a year on year increase. Anti Social Disorder & Behaviour (ASB) incidents accounted for 7.8% of Sefton’s ASB and showed a year on year decrease. Five BCS and two ASB categories Environmental showed increases. The rate of both crime and ASB in Ford are considerably higher than for the borough. The rate per head of population Issues for environmental incidents is lower in Ford than Sefton. Fly tipping is the biggest issue in the area accounting for 29% of all calls.

Education Educational attainment in the Ford area has improved considerably, however, those attaining 5 A*-C GCSE’s (or equivalent) including English and Mathematics remain below the borough and national attainment levels. The Ford high school has higher overall and persistent absence rates than the borough and national rates. The proportion of secondary school children eligible for free school meals is higher than that of the borough and national rates.

Health & One in four Ford residents are smokers with over half being overweight or obese. However, a far greater proportion of residents achieve Alcohol both the weekly recommended amount of exercise and daily intake of fruit and vegetables than the national average. By year 6 (ages 10 Misuse – 11) nearly a quarter of Ford children are obese; this is higher than the borough and nationally. Although the majority of Ford residents assess themselves as being in good or fairly good health, life expectancy for people living in the area is lower than the national average. In addition to this Ford has a higher proportion of residents suffering from long term conditions along with high rates of child emergency hospital admissions than Sefton. 40.8% of Ford residents suffer from below average mental wellbeing. In Ford the proportion of residents that consume above the recommended weekly allowance of alcohol is lower than the Sefton average, with binge drinking being on par with the borough average. However, levels of alcohol related hospital admissions are all significantly higher than the borough rates.

Corporate Commissioning, Business intelligence & Performance Team, Bootle Town Hall, Trinity Road, Bootle, L20 7AE Summary Chart

Better Than Category Indicator Ford Sefton Average Sefton Average

Population Change in Population 2001-2010 -1.41% -3.60%  Average House price (Bootle Constituency figure) £89,253 £128,567  Housing % of Vacant Properties 1.50% 2.80%  IMD 2010 - % of LSOA area in Most Deprived 10% Nationally 20% 18%  Deprivation % of LSOA's in most deprived 10% nationally affecting older people 30% 20% 

Child Poverty % of Children Living in Poverty 29.20% 20.17%  % of Job Seekers Allowance Claimants 8.70% 5.10%  Worklessness & Benefits % of Job Seekers Allowance Claimants aged 18-24 33.30% 33.30% 

% of Incapacity Benefits Claimants November 2011 11.20% 8.90%  Income Average Weekly Wage (Bootle Constituency figure) £464.90 £470  BCS Crime per 100 population 2011/12 4.57 3.07  Crime & Disorder Anti Social Behaviour Incidents per 100 population 2011/12 6.06 3.69  Environmental Incidents per 100 population 2011/12 3.55 3.61  Environmental Issues  Fly Tipping Calls per 100 population 2011/12 1.04 1.05 % of students achieving A*-C (or equivalent) inc. English & Maths 2011 48.00% 60%  Education Overall Absence rates 2011 8.58% 6.75%   % of Smokers 24.00% 14.80% Healthy Lifestyles % of Residents Overweight or Obese 51.60% 55.20%  % of Residents achieving recommended weekly exercise 65.90% 65.90%   Male Life Expectancy 75.6 76.6 Health Female Life Expectancy 81.4 81.4  % of Residents with Below Average Mental Wellbeing 40.80% 29.00%   % Of Residents With Above Recommended Alcohol Consumption 12.70% 19.90% Alcohol Misuse % of Residents Who Binge Drink 33.90% 33.80%  Alcohol Related Hospital Admissions per 100,000 2530.5 2279.6 

 Better Than Sefton Average  Worse than Sefton Average  Same as the Sefton Average Corporate Commissioning, Business intelligence & Performance Team, Bootle Town Hall, Trinity Road, Bootle, L20 7AE Population

• Ford’s 2010 population is estimated to be 12,889 and makes up 4.7% of the

overall borough population.

• The population of Ford has declined by 185 or 1.4% since the 2001 Census; this is less than the percentage reduction for the borough as a whole - 3.6% reduction.

• The gender breakdown in the ward shows a slightly higher number of females within the ward compared to the borough wide breakdown with females making up 53.5% of Ford residents.

• The working age population of Ford is in line with Sefton average, almost two-thirds of the overall population. There is, however, a higher proportion of younger people within the ward, with one in five residents being children. Conversely, the older population of Ford is below the borough average.

• As with the borough as a whole there are proportionally few residents that come from a non white British background (as per 2001 Census information) Category Ford % Sefton % Total Population 12,889 272,876

Males 5,999 46.5 130,229 47.7 Females 6,890 53.5 142,647 52.3 Children (0 - 15) 2,717 21.1 47,340 17.3 Working Age (16 - 64) 7,983 61.9 169,184 62.0 Source: All population data sourced from ONS Older People (65+) 2,189 17.0 56,352 20.7 Census 2001 and 2002 - 2010 Mid Year Other Backgrounds (Census 2001) 155 1.2 4,418 1.6 Population Estimates White Persons (Census 2001) 12,698 98.8 278,540 98.4

Corporate Commissioning, Business intelligence & Performance Team, Bootle Town Hall, Trinity Road, Bootle, L20 7AE Housing

Housing Tenure

Tenure Ford % Sefton % • There are a total of 5,841 residential properties in Ford, which represents

4.3% of the borough housing stock. Private 3,827 65.5 111,113 82.0 RSL 1,932 33.1 17,488 12.9

HMR 0 0.0 448 0.3 • The proportion of Registered Social Landlord (RSL) properties in Ford is over Unknown 82 1.4 6,489 4.8 double the proportion for Sefton as a whole, 33.1% compared to 12.9%. Total Properties Total 5,841 135,538 However , it is not known what proportions of privately owned properties are NB: There are properties of unknown tenure caused by a 1 year difference between the last rented out to a third party. HMR data return and most recent LLPG Gazetteer

Average House Prices (Jan-Mar 12) • One Vision Housing is by far the largest provider of RSL housing within Ford, 350,000 providing 85.9% (1,659) of all RSL housing in the area followed by Anchor 317,794 288,706 Trust with 7.6% (147) of all RSL housing 300,000 250,000 222,123

199,016 200,000 188,906 157,819 • 152,324 At present there is no property price data available for Ford. Ford falls within 150,000 110,016 109,569 the Bootle Constituency. Overall the average property price in Bootle 106,892 100,000 71,390 Constituency is £89,253, 43.7% lower than the average Sefton house price 69,414 and 60.7% lower than the average U.K. house price 50,000 - Detached Semi Terraced Flat / Apartment • In addition, while house prices for the quarter (Jan-Mar 12) across the Uk Average Sefton Bootle borough are slightly higher than 12 months ago (up 0.2%), nationally they have fallen by 3.2%; and average house prices within the Bootle Constituency NB: At present there is no average house price data available by ward so the have fallen by 4.7%. information for Bootle Constituency (which Ford ward fall into) has been provided Vacant & Long Term Void Properties

Duration Ford %* Sefton %* • As of May 2012 there are 97 empty properties in Ford, this relates to 1.5% of Less than 6 Months 54 0.9 1,570 1.2 the overall housing stock in the ward, a lower proportion of properties than across the whole borough (2.8%) 6 - 24 Months 30 0.5 1,116 0.9 More than 24 Months 13 0.2 896 0.7 Total Empty Properties 97 1.5 3,582 2.8 * % Of total properties within the ward / borough Source s: Land Registry House Price Index, Sefton Revenue & Benefits Council Tax Data, LLPG Gazetteer, HMR RSL Data capture 2011 Corporate Commissioning, Business intelligence & Performance Team, Bootle Town Hall, Trinity Road, Bootle, L20 7AE

Deprivation

• The Indices of Multiple Deprivation (IMD) measures levels of deprivation, across seven domains, nationally at Lower Super Output Area (LSOA) level. This provides a mean score and ranking allowing areas to be compared relatively to other areas

• The map shows the overall IMD scores LSOA’s within Sefton.

• Ford is made up of 10 LSOA’s, two of which are within the top 10% of deprived areas within Sefton (22 LSOA’s in total). With four being in the top 20% (47 LSOA’s)

• There are 35 LSOA’s across Sefton that fall into the most deprived 10% of areas nationally, four of which fall within Ford. This equates to 40% of LSOA’s that make up the ward.

• There are no LSOA’s within Ford that fall within the worst 1% nationally, however, two are in the worst 5%

• This means that approximately 41% of Ford residents live in areas in the most

deprived 10% nationally.

• However, the 2010 results show that all of the LSOA’s that make up Ford ward have a lower deprivation score than they did in 2004, indicating that the relative levels of deprivation in the area has reduced.

• Ford has seen the third highest overall IMD reduction throughout Sefton, indicating it is improving at a greater rate than most other wards.

Source: Department of Communities & Local Government, Indices of Multiple Deprivation 2010

Corporate Commissioning, Business intelligence & Performance Team, Bootle Town Hall, Trinity Road, Bootle, L20 7AE Income Deprivation Affecting Older People

• As with the overall IMD, Ford ward and surrounding areas contain some of the most affected areas for Deprivation Affecting Older People

• Three of the worst affected 19 LSOA areas across the borough, fall within Ford ward

• 19.5% (37) of Sefton's LSOA’s fall within the worst affected 10% of areas nationally, with five of these being within the Ford ward. Two of these LSOA’s are amongst the worst affected 5% of areas nationally (there are eight LSOA’s within Sefton that are within the top 5% nationally).

• This means that approximately 57% of Ford residents aged 65 and above live in areas in the most deprived 10% nationally.

• The 2010 results show that all of the LSOA’s that make up Ford ward have a higher income deprivation affecting older people score than they did in 2004, indicating that the relative levels of deprivation in the area has increased.

• Ford has seen the third highest increase of Deprivation Affecting Older People, indicating it is becoming worse than other wards.

Source: Department of Communities & Local Government, Indices of Multiple Deprivation 2010

Corporate Commissioning, Business intelligence & Performance Team, Bootle Town Hall, Trinity Road, Bootle, L20 7AE Child Poverty

• Child Poverty is defined as: Children living in families in receipt of either out of work, or tax credits whose reported income is less than 60 per cent of the median income or in receipt of IS or (Income- Based) JSA, divided by the total number of children in the area (determined by Child Benefit data)

• As with other forms of deprivation, the worst affected areas for child poverty are concentrated around Ford ward and surrounding areas.

• Only one of the worst affected 20 LSOA areas across the Borough, are within Ford ward.

• There are three LSOA’s in Ford where more than 40% of children are living in poverty.

• It is estimated that 753 (29.2%) children aged between 0 – 15 live in the within Ford ward. 55.4% (417) are within the three LSOA’s with more than 40% of children living in poverty.

• The most affected LSOA within Ford has 44.5% of the children living in poverty.

Source: Her Majesty’s Revenue & Customs Corporate Commissioning, Business intelligence & Performance Team, Bootle Town Hall, Trinity Road, Bootle, L20 7AE Worklessness & Benefits Claimants

• The number of working age people in Ford ward claiming benefits is 2,185, which equates to approximately one in four Ford residents this is higher than the Sefton rate of one in five residents . However, at 27.4% the number of claimants in Ford ward is higher than the Sefton rate of 19.1%, and considerably higher than the regional rate of 17.9% and national rate of 14.7%.

• Figures for November 2011 show the total number of claimants in Ford has risen by 4.6% (95) since November 2010, an increase that is three times higher than that of the borough as a whole.

• Three of the highest claiming 30 LSOA areas across the borough, are within Ford ward.

• Employment Support Allowance (ESA) and Incapacity Benefit, makes up 41% of all working age claimants, the latest available figures (November 2011) show the number of claimants of these benefits has risen by 3.5% (30) since the same period in the previous year, this is significantly higher than the reduction of 0.62% seen across the borough.

• Figures released for July 2012 show there are currently 690 Job Seekers Allowance claimants

(aged 18 to 64) in Ford, a rise of 3.8% (25) on July 2011. The number of 18-24 year old claimants has risen by 4.6% from 220 to 230 during the same period and now makes up a third

of all benefits claimants in the ward.

• Within Ford there are currently 77 JSA claimants for every Job centre Plus vacancy, nearly 10 times that of Sefton (8 per vacancy) and over 15 times the national rate (5 per vacancy).

November 2011 Change in Claimant rates from November 10 to November 11 Ford Ford % Sefton % North West % GB % Total Claimants 2,185 27.4 19.1 17.9 14.7 By statistical group Job Seekers Allowance 695 8.7 5 4.3 3.8 ESA & incapacity benefits 895 11.2 8.9 8.6 6.5 Lone Parents 225 2.8 1.5 1.7 1.5 Carers 175 2.2 1.6 1.5 1.2 Other income related benefits 50 0.6 0.6 0.5 0.4 Disabled 125 1.6 1.3 1.2 1.1 Bereaved 20 0.3 0.2 0.2 0.2 Key out-of-work benefits* 1,865 23.4 15.9 15 12.2 Source: DWP benefit claimats - working age client group * Key out-of-work benefits includes the groups: job seekers, EAS and incapacity benefits, lone parents and others on income related benefits Note: % is proportin of resident population of are aged 16 - 64

Source: NOMIS Official Labour Market Statistics Corporate Commissioning, Business intelligence & Performance Team, Bootle Town Hall, Trinity Road, Bootle, L20 7AE Employment Income

Bootle • The most recent ward data available for employment is from Constituency Sefton North West Census 2001. Male full-time workers £499.20 £525.20 £498.40

• 59.6% (4,602) Ford residents of working age people (16 to 64) were Female full-time workers £398.30 £409.40 £415.60

employed this is lower than the borough with 66.4% residents being NB: At present there is no average weekly earnings data available by ward so the employed. information for Bootle Constituency (which Ford ward fall into) has been provided

• Administrative and secretarial roles are most common in Ford, • The average weekly wage in Bootle Constituency is £464.90 per accounting for 16.6% all occupations; this is higher than the week, when compared to the other constituencies that make up borough at 15.7%. Sefton this is 12.1% lower than Sefton Central, but 13.4% higher than

• On average males working full time in Bootle Constituency earn 25% more than females

Source: NOMIS Official Labour Market Statistics / ONS

Corporate Commissioning, Business intelligence & Performance Team, Bootle Town Hall, Trinity Road, Bootle, L20 7AE Crime and Disorder

• In 20 11/12 there were over 10 crime and disorder incidents per 100 ward residents compared to fewer than 7 per 100 population across Sefton.

• Ford accounted for 7% (589 of 8,372) of Sefton’s British Crime Survey (BCS) crime s, equalling 4.57 crimes per 100 ward residents. During the same period Ford made up 7.8% (781 of 10,068) of the borough’s Anti Social Behaviour (ASB) incidents, 6.06 incidents per 100 ward residents. Both rates are considerably higher than those of the overall borough 3.07 (BCS) and 3.69 (ASB) per 100 population.

• In Ford the overall BCS count and five of the categories increased when comparing 2011/12 with the same period last year. Theft from a vehicle showed the biggest increase - 155.9%. The remaining categories all reduced, criminal damage shows the greatest reduction of 11.3%. Overall ASB and two of the categories show reductions, the remaining two increased. Vehicle nuisance showed the biggest increase -28.2%, however rowdy inconsiderate • Overall rates of BCS have increased year on year by 2.4%; behaviour still the biggest ASB issue making up 51.7% of all Ford’s ASB. not in line with the borough which showed reductions of

1.3%. ASB has fallen year on year with 6.8% this is over • The overall counts per 100 population for both BCS and ASB, along with all times lower than the borough reduction (14.8%). but three of the categories are higher than those across Sefton. Criminal damage and rowdy inconsiderate behaviour show the greatest difference, both being 1 count per 100 population higher. Ford Crime and Disorder Hotspots 2011/12

Change in BCS Crime Ford Ward Sefton Crimes per 100 Crimes per 100 Crimes per 100 Crimes per 100 & ASB 2010/11 and Direction of Direction of Population Population Population Population Travel Travel 2011/12 2010/11 2011/12 2010/11 2011/12 All BCS 4.46 4.57  3.11 3.07  Common Assault 0.17 0.25  0.19 0.19  Criminal Damage 2.41 2.14  1.27 1.14  Domestic Burglary 0.74 0.61  0.48 0.53  Personal Robbery 0.05 0.08  0.04 0.04  Theft from Vehicle 0.26 0.67  0.36 0.39  Theft from Person 0.05 0.03  0.07 0.07  Theft of Vehicle 0.16 0.17  0.13 0.13  Theft of Pedal Cycle 0.12 0.15  0.16 0.19  Vehicle Interference 0.03 0.02  0.04 0.03  Wounding 0.47 0.46  0.37 0.35  All ASB 6.50 6.06  4.33 3.69  Rowdy Inconsiderate Behaviour 3.58 3.13  2.28 2.14  Nuisance Neighbours 1.02 1.19  0.63 0.60  Vehicle Nuisance 0.66 0.85  0.43 0.36  Other ASB 1.24 0.89  0.98 0.59  All Crime and Disorder 10.96 10.63  7.44 6.76  Source: Police Data Warehouse Corporate Commissioning, Business intelligence & Performance Team, Bootle Town Hall, Trinity Road, Bootle, L20 7AE Environmental Issues

• In 2011/12 Ford accounted for 4.6% (457 of 9,847) of Sefton’s reported environmental incidents, equating to 3.55 environmental incidents per 100 resident s in the ward, this is slightly lower than the borough rate (3.61).

• Ford showed a reduction in incidents of 14.7%, which is nearly double the overall reduction for the borough of 7.9%.

• However, three of the prevalent incident types have shown increases in counts when comparing 2011/12 to the same period the previous year. Fly Tipping showed the greatest increase (26.4%) which is much higher than the Sefton increase on 1.9%. This has caused fly tipping to become the most prevalent environmental issue within the ward as it accounts for 29.3% of all environmental issues in Ford. Ford Environmental Hotspots 2011/12

• Dog fouling has seen the biggest reduction – 69.2%. Rat reports have reduced by 15.5% and are no longer the biggest problem in the area.

Change in Ford Ward Sefton Crimes per 100 Crimes per 100 Crimes per 100 Crimes per 100 Environmental Incidents Direction of Direction of Population Population Population Population 2010/11 2011/12 Travel Travel 2010/11 2011/12 2010/11 2011/12 All Environmental Incidents 4.16 3.55  3.92 3.61  Fly Tipping 0.82 1.04  1.03 1.05  Dog Fouling 0.20 0.06  0.19 0.15  Stray / Aggressive Dogs 0.33 0.36  0.37 0.31  Rats 0.85 0.72  0.85 0.76  Street Sweeping / Cleansing 0.99 0.56  0.55 0.47  Accumulation of refuse 0.26 0.29  0.21 0.21  Graffiti 0.27 0.16  0.06 0.05  Other Environmental Incidents 0.43 0.36  0.67 0.61 

Source: Sefton Councils Environmental Protection

Corporate Commissioning, Business intelligence & Performance Team, Bootle Town Hall, Trinity Road, Bootle, L20 7AE Education

• Educational attainment in the high school within Ford has increased markedly over the past five years from just over a quarter of pupils achieving 5 A*-C GCSE’s (or equivalent) including English and Mathematics in 2007, to just under half in 2011 and despite attainment levels remaining lower than both the national and borough averages, the gap is closing.

• In 2011, the Ford high school had an attainment rate for 5 A*-C G.C.S.E’s (or equivalent) lower than the national and Sefton attainment rates.

• Overall absence rates and persistent absence rates are higher across the Ford school when compared to both the borough and national averages.

• The percentage of students in the Ford high school that do not have English as their first language is lower than the national and borough rates.

• The average percentage of secondary school pupils eligible for free school meals attending the Ford high school is 28.5%, significantly higher than the borough wide rate of 16.1% and the national rate of 15.9%.

Pupils with Pupils eligible Unauthorised Persistent Persistent Overall absence English not as a for free school absence absence: 15% + absence: 20% + first language meals High School 8.58% 1.14% 14.00% 6.60% 0.80% 28.50% Sefton Average 6.75% 1.02% 10.05% 4.54% 2.00% 16.10% England (state funded schools only) 6.52% 1.41% 9.50% 4.70% 12.30% 15.90%

Corporate Commissioning, Business intelligence & Performance Team, Source: Department of Education Bootle Town Hall, Trinity Road, Bootle, L20 7AE Healthy Behaviours

• The percentage of Ford ward reside nts who state they are smokers is 24%; this is slightly higher than the English average, and significantly higher than the Sefton average of 14.8%.

• Similarly the smoking mortality rate of 296.3 per 100,000 resident in Ford is far higher than both the Sefton rate of 227.2 (per 100,000) and English rate of 216 (per 100,000).

• Healthy weight data shows that the percentage of resident in Ford that are overweight or obese is 51.6%, this is lower than both the borough and national averages of 55.2% and 61% respectively.

• In addition, obesity rate amongst children in reception year (age 4-5) in Ford (10.9%) is similar the Sefton percent (10.5%) and slightly higher than the national rate (9.4%). Within Ford the percentage over doubles when looking at children by year 6 (age 10-11) – 23.9% this is higher than both the borough and national trends.

• Nearly two-thirds of residents in Ford state they are achieving the recommended amount of 30 minute exercise five times a week. This is nearly double the national average and is on par with Sefton as a whole. In addition to this over 40% of Ford residents state they consume the recommended five portions of fruit or vegetables a day this considerably higher than the national rate (42.9% compared to 29.2%); however it is lower than the Sefton rate.

• The percentage of Ford residents that admit to regularly indulging in multiple unhealthy behaviours (smoking, drinking, being overweight) is 68.7%, higher than the borough rate, but lower than nationally (67.3% and 71.0%respectively).

Source: Sefton NHS - Public Health Intelligence - Ward Profiles 2012 Corporate Commissioning, Business intelligence & Performance Team, Bootle Town Hall, Trinity Road, Bootle, L20 7AE Health

• According to the Census 2001, general health within Ford is slightly General Health lower than the rest of the borough with 87% of residents describing their general health as either good or fairly good, with a slightly higher percentage of residents describing their health as not good, 13% in Ford compared to 11% for the borough as a whole.

• According to the Sefton Lifestyle Survey 2010 the percentage of people residing within Ford ward who ‘Self-Declared Health – Good or very good ’ was 58.1%, this is lower than the Sefton percentage of 64.4%.

• However, Life Expectancy in Ford for both males and females is below both the national averages, with male life expectancy for Ford also being below the Sefton average. Female life expectancy in Ford is the same as across Sefton. Males are a life expectancy one year lower than life expectancy across the borough and over two years less than nationally.

• The percentage of Ford residents that suffer from long term illnesses is 39.3% compared to an average of 33% across Sefton.

• Similarly, the rate of child emergency hospital admission in Ford is well above the borough average at 150.1 per 100,000 residents, compared to 112.8 for Sefton.

• Levels of below average mental wellbeing are also higher in the Ford ward than in Sefton overall with more than a third (40.8%) of residents affected compared to 29% across the Borough. However, 41.8% of all incapacity claimants within the ward are due to mental health issues, this is lower than the borough and national rate (44.7% and 43.8% respectively).

• Rates of teenage conceptions within the Ford ward (49.2 conceptions per 1,000 girls aged 15 - 17) which is significantly higher than those of nationally (40.3) and borough wide (32.8).

Source: Sefton NHS - Public Health Intelligence - Ward Profiles 2012 / ONS

Corporate Commissioning, Business intelligence & Performance Team, Bootle Town Hall, Trinity Road, Bootle, L20 7AE Alcohol Misuse

Percentage Resident Population Standardised Hospital Rates Binge Drinking (consumption of at Higher consumption of alcohol then least twice the daily recommended Alcohol related hospital admissions the weekly allowance amount of alcohol in a single drinking session) Ford 12.7 33.9 2530.5 Sefton 19.9 33.8 2279.6 England 23.1 N/A 1898.4

• The Ford proportion of residents that consume above the recommended weekly allowance is much lower than the borough and national rate . However, the percentage of residents who state they binge drink is on par with the borough counts.

• Ford’s levels of alcohol related hospital admission are significantly higher than the Sefton and national rates.

Source: Sefton NHS - Public Health Intelligence - Ward Profiles 2012

Corporate Commissioning, Business intelligence & Performance Team, Bootle Town Hall, Trinity Road, Bootle, L20 7AE Community Segmentation

• The community segmentation classifications have been developed by Merseyside Fire & Rescue Service and are broken down to Output Area (OA) level, within Ford there are 42 OA’s

• The most prominent classification in Ford is “Residents Living in Social Housing High Need for Benefits” this category accounts for 50% (21 of 42) OA’s. Residents living in these areas are described as: larger 0-15 population, the 16 – 49 population is similar to average. Of the over 65 population, the most significant group is 70 - 74. Properties tend to be terraced rented from social landlords. There is a low level of fuel poverty and typically decent quality homes and living environment. Life expectancy is lower than average. General health is typically poor with high rates of emergency hospital admissions and health inequalities. There is a prevalence of mental health problems. Rates of obesity in children and adults are high. The area has a need for child related benefits and high levels of child poverty, along with a high need for income related benefits, especially job seekers allowance, along with disability benefits. There are high rates of anti social behaviour, robbery and vehicle crime in the area, with a high number of accidental dwelling fires; however, the fatality rates are low. Residents are less likely to participate in sport, but 52% would like to participate in more yet face many barriers including opening hours and admission fees. Activities such as dance, rounders and netball appeal. (Note the characteristics are general and not all of them will be found in the area)

• A further 21.4% (9) OA’s fall into the classification “Young Families”. This category shares many of the traits of the above classification, but includes high birth rates, fair health, lower rates of emergency hospital admissions, low child poverty along with residents living in semi-detached properties and being likely to take part in sport.

Corporate Commissioning, Business intelligence & Performance Team, Bootle Town Hall, Trinity Road, Bootle, L20 7AE Ward Assets

Health Assets Community Assets for Young People

Corporate Commissioning, Business intelligence & Performance Team, Bootle Town Hall, Trinity Road, Bootle, L20 7AE Ward Assets

Other Community Assets

Corporate Commissioning, Business intelligence & Performance Team, Bootle Town Hall, Trinity Road, Bootle, L20 7AE