Federal Register/Vol. 85, No. 205/Thursday, October 22, 2020/Rules and Regulations

Total Page:16

File Type:pdf, Size:1020Kb

Federal Register/Vol. 85, No. 205/Thursday, October 22, 2020/Rules and Regulations Federal Register / Vol. 85, No. 205 / Thursday, October 22, 2020 / Rules and Regulations 67303 FEDERAL COMMUNICATIONS Commission’s rules (the radio AM station in the same local area if COMMISSION duplication rule) to reflect technological either the AM or FM station operated in and marketplace changes over the past a community with a population of over 47 CFR Part 73 three decades. As noted in the 25,000. Based on its 12 years of [MB Docket No. 19–310 and MB Docket No. underlying Notice of Proposed experience observing the effects of the 17–105; FCC 20–109; FRS 17093] Rulemaking (NPRM), there have been radio duplication rule, the Commission significant changes in the broadcast delayed implementation of the Amendment of the Commission’s radio industry since the current version tightened 25% limit on smaller cities for Rules Regarding Duplication of of this rule, which restricts the approximately four years, establishing Programming on Commonly Owned duplication of programming on interim limits that prohibited FM Radio Stations; Modernization of commonly owned stations operating in stations from duplicating more than Media Initiative the same geographic area, was adopted 25% of average broadcast week in 1992. By today’s Order, we eliminate AGENCY: Federal Communications programming of a commonly owned AM the radio duplication rule for both AM station in communities over 100,000 Commission. and FM stations. This approach will ACTION: Final rule. and 50% of programming of a strike an appropriate balance between commonly owned AM station in fostering our public interest goals of SUMMARY: In this document, the communities over 25,000 but under promoting competition and diversity Commission eliminates the radio 100,000. At that time, the Commission and affording broadcast radio licensees duplication rule, which restricts the observed that ‘‘the public does not have greater flexibility to address issues of duplication of programming on to depend on non-duplication to add commonly owned stations operating in local concern in a timely fashion, facilitate digital broadcasting by AM diversity’’ when new broadcasting the same geographic area, for both AM frequencies remained available. But and FM stations to reflect technological stations, and ultimately allow stations to improve service to their communities. given ‘‘the virtually complete absence of and marketplace changes since the available [FM] channels as well as the current version of the rule was adopted Through this Order, we continue our efforts to modernize our rules and strengthened economic position of FM’’ in 1992. This approach will strike an stations, the Commission adopted a appropriate balance between fostering modify or eliminate outdated and unnecessary media regulations. tighter limit, finding that ‘‘the greatly our public interest goals of promoting diminished availability of FM channels competition and diversity and affording Background in communities of any substantial size’’ broadcast radio licensees greater 1. The Commission’s broadcast radio could inhibit programming diversity. It flexibility to address issues of local programming duplication rules have also noted again ‘‘the inherent concern in a timely fashion, facilitate evolved over time consistent with wastefulness of duplication,’’ i.e., that digital broadcasting by AM stations, and changes in the broadcast radio market. duplication of programming was an ultimately allow stations to improve The Commission first limited radio inefficient use of spectrum. This change service to their communities. programming duplication by commonly also made the city size criterion apply DATES: This rule is effective October 22, owned stations serving the same local both to the size of the city of the AM 2020. area in 1964 by prohibiting FM stations station as well as the size of the city of FOR FURTHER INFORMATION CONTACT: in cities with populations over 100,000 the FM station, rather than considering Jamile Kadre, Industry Analysis from duplicating the programming of a the size of the city of the FM station Division, Media Bureau, Jamile.Kadre@ co-owned AM station in the same local alone, as the previous rule had. fcc.gov, (202) 418–2245. area for more than 50% of the FM 3. In 1986, in response to a petition SUPPLEMENTARY INFORMATION: This is a station’s broadcast day. The for rulemaking seeking to exempt late- summary of the Commission’s Report Commission observed that it had never night hours when determining and Order in MB Docket Nos. 19–310 regarded program duplication as an and 17–105, FCC 20–109, that was efficient use of FM frequencies; instead, compliance with the radio duplication adopted August 6, 2020 and released it had allowed program duplication as, rule, the Commission eliminated the August 7, 2020. The full text of this ‘‘at best, . a temporary expedient to cross-service radio duplication rule document is available for public help establish the FM service.’’ entirely. It found that FM service had inspection online at https:// Accordingly, the Commission developed sufficiently to eliminate the docs.fcc.gov/public/attachments/FCC- envisioned ‘‘a ‘gradual’ process to end rule and that FM stations were fully 20-109A1.pdf. Documents will be programming duplication once the competitive, obviating the need to foster available electronically in ASCII, number of applicants seeking licenses the development of an independent FM Microsoft Word, and/or Adobe Acrobat. exceeded the number of vacant FM service through a requirement for Alternative formats are available for channels available in large cities.’’ At separate programming. The Commission people with disabilities (Braille, large that time, the Commission sought to further found that the rule was no print, electronic files, audio format, etc.) minimize the economic impact to radio longer necessary to promote spectrum and reasonable accommodations broadcasters from limiting programming efficiency because market forces would (accessible format documents, sign duplication. In particular, the rule lead stations to provide separate language interpreters, CART, etc.) may allowed for waivers upon a showing programming where economically be requested by sending an email to that programming duplication would be feasible and, where separate [email protected] or calling the FCC’s in the public interest. It further programming was not economically Consumer and Governmental Affairs provided that compliance would be feasible, duplication was preferable to a Bureau at (202) 418–0530 (voice), (202) monitored through the license renewal station’s reducing programming or going 418–0432 (TTY). process. off the air entirely in order to comply 2. In 1976, the Commission tightened with the rule. In reaching this Synopsis the radio duplication restriction to limit conclusion, the Commission noted that 1. In this Report and Order (Order), FM stations to duplicating only 25% of duplication could save costs for many we eliminate section 73.3556 of the the average program week of a co-owned AM stations experiencing economic VerDate Sep<11>2014 16:23 Oct 21, 2020 Jkt 253001 PO 00000 Frm 00039 Fmt 4700 Sfmt 4700 E:\FR\FM\22OCR1.SGM 22OCR1 67304 Federal Register / Vol. 85, No. 205 / Thursday, October 22, 2020 / Rules and Regulations difficulties due to listeners switching to 5. As part of its continuing of Broadcasters supports elimination of FM. commitment to modernizing its media the rule as pertains to both AM and FM 4. In 1992, as part of a broad regulations, the Commission issued the stations, and REC Networks supports proceeding reviewing its national and NPRM initiating this proceeding in partial elimination of the rule as local radio ownership rules, the November 2019, seeking comment on pertains to AM stations and opposes Commission adopted a new radio the radio duplication rule and whether elimination of the rule as pertains to FM duplication rule limiting the it should be retained, modified, or stations. Kern Community Radio duplication of programming by eliminated. As we noted in the NPRM, opposes elimination of the radio commonly owned stations or stations the broadcast industry has changed duplication rules as to both AM and FM commonly operated through a time significantly since the Commission stations and offers several proposals for brokerage agreement in the same service adopted the current radio programming strengthening the rule. The NPRM also (AM or FM) with substantially duplication rule in 1992. In particular, sought comment on whether the radio overlapping signals to 25% of the significant growth in the number of duplication rule could implicate the average broadcast week. Principal radio broadcasting outlets, the advent of First Amendment to the U.S. community contours are defined as digital HD Radio, and the evolution of Constitution. However, no commenters ‘‘predicted or measured 5 mV/m new and varied formats in which to addressed this issue. disseminate programming (i.e., digital groundwave for AM stations and Discussion predicted 3.16 mV/m for FM stations.’’ satellite radio, streaming via station A time brokerage agreement generally websites, and mobile applications) have 7. As discussed below, we eliminate involves the sale by one radio licensee led to greater competition and section 73.3556 of our rules in order to of blocks of time to a broker who then programming diversity in radio provide radio broadcasters with supplies programming to fill that time broadcasting. Accordingly, we asked increased flexibility in programming and sells the commercial spot commenters to address several issues, decisions. We conclude that the costs of advertising to support it. In setting the including the impact of market forces on continued regulation of radio limit on programming duplication at programming consolidation and the programming duplication exceed the 25% of the total hours of a station’s impact of the radio duplication rule on benefits of regulation, which we believe average weekly programming, the the Commission’s public interest goals is no longer necessary. We find that the Commission sought to strike an of localism and diversity, as well as on unique technical and economic appropriate balance between affording spectrum efficiency.
Recommended publications
  • Analysis of the Attractiveness of the Commercial Radio Industry in Kenya
    ANALYSIS OF THE ATTRACTIVENESS OF THE COMMERCIAL RADIO INDUSTRY IN KENYA PATRICK N O OGANGAH U-, A Management Research Project submitted in partial fulfillment of the requirements for the award of Master in Business Administration Degree, University of Nairobi November 2009 DECLARATION This research project is my original work and has not been presented for a degree in any other University. 061/7376/06 This research project h^s been submitted for examination with my approval as the University supervisor Signature \ \ \ *\ DR. ZACKB AWINO LECTURER DEPARTMENT OF BUSINESS ADMINISTRATION SCHOOL OF BUSINESS UNIVERSITY OF NAIROBI ii DEDICATION This research project is dedicated to my wonderful parents, Peter and Grace Ogangah without whose support and belief in me, I wouldn't have achieved my MBA. AKNOWLEDGEMENT My sincere gratitude to my supervisor Dr. Awino, who guided me through this project from topic formulation to the end and making It a success. Not forgetting my fellow MBA students at the University of Nairobi, other lecturers and faculty staff. Forever thankful to Morin Chacha and my colleagues at work who provided valuable and timely advice whenever consulted hence made this project successful. Last but not least, thanks to the Almighty God, who has made it all possible. Table of Contents CHAPTER ONE: INTRODUCTION........................................................................................................................................................1 1.1 Background of the Study............................................................................................................................................
    [Show full text]
  • History of Radio Broadcasting in Montana
    University of Montana ScholarWorks at University of Montana Graduate Student Theses, Dissertations, & Professional Papers Graduate School 1963 History of radio broadcasting in Montana Ron P. Richards The University of Montana Follow this and additional works at: https://scholarworks.umt.edu/etd Let us know how access to this document benefits ou.y Recommended Citation Richards, Ron P., "History of radio broadcasting in Montana" (1963). Graduate Student Theses, Dissertations, & Professional Papers. 5869. https://scholarworks.umt.edu/etd/5869 This Thesis is brought to you for free and open access by the Graduate School at ScholarWorks at University of Montana. It has been accepted for inclusion in Graduate Student Theses, Dissertations, & Professional Papers by an authorized administrator of ScholarWorks at University of Montana. For more information, please contact [email protected]. THE HISTORY OF RADIO BROADCASTING IN MONTANA ty RON P. RICHARDS B. A. in Journalism Montana State University, 1959 Presented in partial fulfillment of the requirements for the degree of Master of Arts in Journalism MONTANA STATE UNIVERSITY 1963 Approved by: Chairman, Board of Examiners Dean, Graduate School Date Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. UMI Number; EP36670 All rights reserved INFORMATION TO ALL USERS The quality of this reproduction is dependent upon the quality of the copy submitted. In the unlikely event that the author did not send a complete manuscript and there are missing pages, these will be noted. Also, if material had to be removed, a note will indicate the deletion. UMT Oiuartation PVUithing UMI EP36670 Published by ProQuest LLC (2013).
    [Show full text]
  • Download Valuing Radio
    Valuing Radio How commercial radio contributes to the UK A report by the All-Party Parliamentary Group on Commercial Radio The data within Valuing Radio is largely drawn from a 2018 survey of Radiocentre members. It is supplemented by additional research which is sourced individually. Contents 01 Introduction 03 Overview and recommendations 05 The public value of commercial radio • News and information • Economic value • Charity and community 21 Commercial radio people 27 Future of radio Introduction The APPG on Commercial Radio helps provide this important industry with a voice in parliament. With record audiences and more ways to listen than ever before, the impact of the industry should not be underestimated. While the challenges facing the sector have changed over the years, the steadfast commitment of stations to provide public value content every day remains. This new report, the first of its kind produced by the APPG, showcases the rich public value content that commercial radio provides to listeners for free. Valuing Radio explores the impact made by stations up and down the country, over and above the music and entertainment output that audiences expect. It looks particularly at radio’s role in providing news and information, the sector’s significant support for both charitable fundraising and education, in addition to work to improve diversity within the industry. Alongside this important public value content is a significant economic contribution to local economies across the UK. For the first time we have analysis on the impact of local advertising and the return on investment (ROI) that this generates for particular nations and regions of the UK.
    [Show full text]
  • Radio Airplay and the Record Industry: an Economic Analysis
    Radio Airplay and the Record Industry: An Economic Analysis By James N. Dertouzos, Ph.D. For the National Association of Broadcasters Released June 2008 Table of Contents About the Author and Acknowledgements ................................................................... 3 Executive Summary....................................................................................................... 4 Introduction and Study Overview ................................................................................ 7 Overview of the Music, Radio and Related Media Industries....................................... 15 Previous Evidence on the Sales Impact of Radio Exposure .......................................... 31 An Econometric Analysis of Radio Airplay and Recording Sales ................................ 38 Summary and Policy Implications................................................................................. 71 Appendix A: Options in Dealing with Measurement Error........................................... 76 Appendix B: Supplemental Regression Results ............................................................ 84 © 2008 National Association of Broadcasters 2 About the Author and Acknowledgements About the Author Dr. James N. Dertouzos has more than 25 years of economic research and consulting experience. Over the course of his career, Dr. Dertouzos has conducted more than 100 major research projects. His Ph.D. is in economics from Stanford University. Dr. Dertouzos has served as a consultant to a wide variety of private and public
    [Show full text]
  • Journal of Air Transportation
    University of Nebraska at Omaha Aviation Institute Journal of Air Transportation About the Journal Editorial Board Panel of Reviewers Volumes Submission Guidelines Author Index Order Form Sorenson Best Paper Award Journal of Air Transportation VOLUME 8, NUMBER 2--2003 University of Nebraska at Omaha 6001 Dodge Street ISSN: 1544-6980 Omaha, NE 68182 Library of Congress: HE9761.1.J68 (402) 554-3424 University of Nebraska at Omaha Aviation Institute About the Journal of Air Transportation THE JOURNAL Development The Journal of Air Transportation (JAT) mission is to provide the global community Scope immediate key resource information in all Dissemination areas of air transportation. Our goal is to be recognized as the preeminent scholarly Organizations journal in the aeronautical aspects of transportation. As an international and Editors interdisciplinary journal, the JAT provides a forum for peer-reviewed articles in all areas Personnel of aviation and space transportation research, policy, theory, case study, practice, and issues. While maintaining a broad scope, a key focal point of the journal is in the area of aviation administration and policy. ISSN: 1544-6980 Exit Library of Congress: HE9761.1.J68 Return University of Nebraska at Omaha Aviation Institute Development The JAT was conceptualized to fulfill an international void of scholarly publications in this area as identified by the primary organizers. It is envisioned that aviation leaders will utilize the JAT as a key decision-making tool. Scholarly rigor and standards will be uncompromised with regular evaluation by the Editorial Board and Panel of Reviewers. Return ISSN: 1544-6980 Exit Library of Congress: HE9761.1.J68 University of Nebraska at Omaha Aviation Institute Scope The JAT will accept manuscripts on all topics that relate to air transportation, both technical and non-technical.
    [Show full text]
  • Bringing Radio Into America's Homes: Marketing New Technology in the Great Depression
    Bringing radio into America's homes: marketing new technology in the Great Depression Article Accepted Version Scott, P. and Walker, J. T. (2016) Bringing radio into America's homes: marketing new technology in the Great Depression. Business History Review, 90 (2). pp. 251-276. ISSN 2044-768X doi: https://doi.org/10.1017/S0007680516000349 Available at http://centaur.reading.ac.uk/48682/ It is advisable to refer to the publisher’s version if you intend to cite from the work. See Guidance on citing . To link to this article DOI: http://dx.doi.org/10.1017/S0007680516000349 Publisher: Cambridge University Press All outputs in CentAUR are protected by Intellectual Property Rights law, including copyright law. Copyright and IPR is retained by the creators or other copyright holders. Terms and conditions for use of this material are defined in the End User Agreement . www.reading.ac.uk/centaur CentAUR Central Archive at the University of Reading Reading’s research outputs online Peter Scott and James T. Walker Bringing Entertainment into America’s homes: Marketing Radios in an Era of Rapid Technological Change Abstract: We examine the early marketing and distribution of entertainment radio sets. Manufacturers used distribution networks to both maximise profits and create barriers to entry. Lacking the market power of auto manufacturers, they developed cooperative strategies with authorised distributors and dealers. Dealers often complained about the costly activities manufacturers required of them. However, these underpinned the dominant quality and branding competition model of the 1920s, while the Depression era switch to a simpler radio format, sold on price, proved catastrophic for the specialist retailer.
    [Show full text]
  • NAB's Guide to Careers in Television
    NAB’s Guide to Careers in Television Second Edition by Liz Chuday TABLE OF CONTENTS Table of Contents…………………………………..……………………......... 1-3 Introduction………………………………………………………………... ......... 4 Acknowledgements…………………………………………………………....... 6 A Word About Station Ownership………………..…………… ..................…7 The General Administration Department…………………. ...................... 8-9 General Manager……………..……………….……………… ..................... 8 Station Manager……..…………………………………………….. .............. 8 Human Resources…………………………..………………........................ 8 Executive Assistant…………………………..…………………… ............... 9 Business Manager/Controller…………………………… ........................... 9 The Sales and Marketing Department………………………….............. 10-11 Director of Sales…………………..………………………….. ................... 10 General Sales Manager…………………………………………................ 10 National Sales Manager……...……………………..……......................... 10 Marketing Director or Director of Non-Traditional Revenue……….……………...................... 10 Local Sales Manager..……………………………………………. ............. 11 Account Executive..……………………….………………………............. .11 Sales Assistant..………………………….…………………………............ 11 The Traffic Department………………..…………………………................... 12 Operations Manager…………………………………………..................... 12 Traffic Manager…………………………………….………………. ............ 12 Traffic Supervisor………………………………….……………….............. 12 Traffic Assistant…………………………………………….………............. 12 Order Entry Coordinator/Log Editors………………………. .................... 12 The Research Department……………………………………….
    [Show full text]
  • Facing Facts About the Broadcast Business*
    FACING FACTS ABOUT THE BROADCAST BUSINESS* DALLAs W. SmYtTHE TELEVISION IS A MAJOR INNOVATION which like any other puts stresses on the social organization. It gives rise to problems in many areas: educational policy, family relations, diversion of con- sumer expenditures from older patterns and so on. It also draws attention to the nature of the institutional organization which was worked out con- sciously for the commercial use of radio technology. The very process of innovation in the radio industry is dramatically brought to our attention by the dispute over color television standards. Industrial giants like RCA and CBS have contended openly for their respective systems of color television. And in the contest they used extensively the informational services at their disposal. The repercussions from all of these interests in TV could be expected to appear in the serious journals. One of the issues raised in the color TV controversy is the matter of multiple vs. single standards. While seeming to be, initially, a technical question, this issue is closely related to another: the roles of the market and the government in radio innovation. And in turn this opens up the question of the roles of the market and the government in the conduct of the established broadcast business, both that of television and that of aural radio. Economists have paid little attention to the unique nature of the broad- cast business. It is therefore incumbent on the responsible economist or lawyer when he does discuss broadcast economics to deal carefully with the facts which make it a unique institution.
    [Show full text]
  • Can Radio Work for Your Brand?
    FORWARD DRIVING INDUSTRY THOUGHT LEADERSHIP FOR MARKETERS VOLUME 13 CONTENT BY The Radio Advertising Bureau (RAB) is the trade association representing America’s broadcast radio industry. There is so much exciting news, continued growth, and innovation taking place in the radio industry today, ensuring its bright and dynamic future. Broadcast radio has a legacy of being there for the people and communities it CAN RADIO WORK FOR serves — anytime, anywhere, and anyway they want or YOUR BRAND? YES, IT CAN need it. Radio is a constant for consumers throughout WHY RADIO IS A VALUABLE MEDIUM FOR AMPLIFYING YOUR BRAND AND DRIVING ROI their day. Listeners are tuning CONTRIBUTED BY TAMMY GREENBERG in at record numbers and innovation has provided us with the ability to measure Trusted, accountable, and results driven. These are attributes most brands, services, media, and, quite frankly, listening-to-action and most people strive to achieve. They are also attributes most forms of media will promise. The question is: are attribute that behavior they delivering on that promise? directly to radio advertising. Perhaps a more important question to ask is: when they do deliver on that promise, is the message resonat- Radio has never been better poised to address ing with today’s discriminating, cynical, and demanding consumers across demographics, geographies, and marketers’ challenges, and actual behaviors? we invite you to read on, Considering the vastness and complexity of today’s media landscape with promotions, PR, and marketing learn more, and let us help overlapping, in addition to technology completely changing the way people listen, view, and interact with brands, you find results with radio.
    [Show full text]
  • Concentration in Agriculture and an Examination of the Jbs/Swift Acquisitions Hearing Committee on the Judiciary United States S
    S. HRG. 110–569 CONCENTRATION IN AGRICULTURE AND AN EXAMINATION OF THE JBS/SWIFT ACQUISITIONS HEARING BEFORE THE SUBCOMMITTEE ON ANTITRUST, COMPETITION POLICY AND CONSUMER RIGHTS OF THE COMMITTEE ON THE JUDICIARY UNITED STATES SENATE ONE HUNDRED TENTH CONGRESS SECOND SESSION MAY 7, 2008 Serial No. J–110–91 Printed for the use of the Committee on the Judiciary ( U.S. GOVERNMENT PRINTING OFFICE 45–064 PDF WASHINGTON : 2008 For sale by the Superintendent of Documents, U.S. Government Printing Office Internet: bookstore.gpo.gov Phone: toll free (866) 512–1800; DC area (202) 512–1800 Fax: (202) 512–2104 Mail: Stop IDCC, Washington, DC 20402–0001 VerDate Aug 31 2005 16:12 Nov 03, 2008 Jkt 045064 PO 00000 Frm 00001 Fmt 5011 Sfmt 5011 S:\GPO\HEARINGS\45064.TXT SJUD1 PsN: CMORC COMMITTEE ON THE JUDICIARY PATRICK J. LEAHY, Vermont, Chairman EDWARD M. KENNEDY, Massachusetts ARLEN SPECTER, Pennsylvania JOSEPH R. BIDEN, JR., Delaware ORRIN G. HATCH, Utah HERB KOHL, Wisconsin CHARLES E. GRASSLEY, Iowa DIANNE FEINSTEIN, California JON KYL, Arizona RUSSELL D. FEINGOLD, Wisconsin JEFF SESSIONS, Alabama CHARLES E. SCHUMER, New York LINDSEY O. GRAHAM, South Carolina RICHARD J. DURBIN, Illinois JOHN CORNYN, Texas BENJAMIN L. CARDIN, Maryland SAM BROWNBACK, Kansas SHELDON WHITEHOUSE, Rhode Island TOM COBURN, Oklahoma BRUCE A. COHEN, Chief Counsel and Staff Director MICHAEL O’NEILL, Republican Chief Counsel and Staff Director SUBCOMMITTEE ON ANTITRUST, COMPETITION POLICY AND CONSUMER RIGHTS HERB KOHL, Wisconsin, Chairman PATRICK J. LEAHY, Vermont ORRIN G. HATCH, Utah JOSEPH R. BIDEN, JR., Delaware ARLEN SPECTER, Pennsylvania RUSSELL D. FEINGOLD, Wisconsin CHARLES E.
    [Show full text]
  • 2001 Annual Report
    To Our Stockholders: We invite you to read fully Radio One, Inc.’s 2001 annual report, included herein, in order to understand better how management of your company has positioned Radio One in the media industry and how your company and your management team have performed. 2001 was one of the most difficult years ever experienced in the radio industry. Overall, industry revenue was down approximately 7% and the industry experienced 13 straight months of negative year-over-year results, from December 2000 through December 2001. Just as we thought the environment was starting to improve in late-summer of last year, the tragic events of September 11 dealt a terrible blow to the nation and had negative business ramifications that left no company untouched. We responded to this attack on our country through our comprehensive reporting of the events in the days that followed and a coordinated massive effort across all of our radio stations to raise money, as well as donations of clothing and other supplies to help the rescue and recovery efforts in Washington, DC and New York City. September 11 cast a pall over the United States for much of the fourth quarter, but through our efforts, and those of our employees—we tried to help in many ways, some big, some small—we hope we made some peoples’ lives just a little brighter. Through the downturn in the economy and the events of September 11, Radio One was one of the very few radio companies to actually show an increase in its same station revenue and broadcast cash flow (BCF).
    [Show full text]
  • NAB's Guide to Careers in Radio
    NAB’s Guide to Careers in Radio Second Edition by Liz Chuday CAREERS IN RADIO Written by Liz Chuday Updated 2008 Radio: Real-Time Immediacy and Intimacy Exuberant college spring-breakers stuffed in a jeep drive south on I-95 belting out high school favorites blasting from the radio. Love ballads crooned by those with silken voices accompany the movements of a couple, dancing in the moonbeams to the beat of a boom box. Politicians noisily debate on a radio program while people listen, swayed not by appearance, but by the substance of their thoughts. Life saver, companion, chill pill, informer, agitator, global glue, spiritual advisor. At any moment, radio is all of these things and one of these things to someone, somewhere. From the 80-year-old widow in Bangor, Maine, kept company by the family of voices on Talk Radio and the insomniac lulled to sleep by late-night tunes, to the Baton Rouge family staying alive in a storm by real-time radio reports … people benefit from the presence of radio in their lives. Radio has immediacy. And intimacy. It’s real time and has real staying power. As one broadcast CEO likes to say: “Mr. Marconi was able to beat Mr. Bell because you don’t need a wire in your car. As long as usage allows people to be contained in their vehicles where they can’t easily go to the Internet or computer, radio will continue to have a share of the media pie.” Radio is here to stay, but some job parameters have radically changed.
    [Show full text]