Education Offensive Didacta 2011 in Stuttgart

01 | 2011 4 Euro Message Trade Fairs Congresses Events Holidays Education Offensive didacta 2011 in Stuttgart

Tourism exhibition CMT 2011

Classic cars

Historical and classic vehicles Retro Classics 2011

Entertainment

Show programme Udo Jürgens Musical 1 ICS_Message_Papfl_A4.qxd:ICSAnzBR_1-1S_Papfli_IMEXR1.qxd 30.11.2010 12:09 Uhr Seite 1 Ready to take off …

… and a happy landing. Ankommen, wohlfühlen und ran ans Rednerpult. Die lichtdurchflu- tete Architektur des ICS Interna- tionales Congresscenter Stuttgart, mit Platz für bis zu 10.000 Perso- nen, ist durch den neuen Stand- ort ideal per Auto, Bahn oder Flugzeug zu erreichen. Mit dem variablen Raumkonzept und der modernen Veranstaltungstechnik entsteht die auf Sie individuell abgestimmte Veranstaltung. Mehr über unseren Service und die Infrastruktur des ICS finden Sie auf www.ics-in-action.de – damit Sie beim Publikum sicher landen.

Mitten im Markt Contents

News 04 Green Statement Messe Stuttgart reports favourable eco-balance 05 Editorial: “CMT stands as one unit.“

Cover Story 08 Education Offensive didacta 2011 in Stuttgart

Location Stuttgart 12 Automobile Summer 2011 Stuttgart region and the Baden-Württemberg are celebrating 125 years of automobile history 15 Potential and projects Community portrait: Waldenbuch

Trade Fairs – Markets 16 CMT Spirit of Change 18 Slow Food The best of the leftovers 18 26 International expansion Roland Bleinroth, Managing Director Messe Stuttgart 33 MEDIZIN Solutions for emergency 34 Invest Transparent and reasonable 36 eltefa Success with security

Media – People 40 Portrait: Knut Lohrisch, Manager of the Protocol Department at Messe Stuttgart

Events – Congresses 42 Broadway flair in the Filder region 33 New Udo Jürgens Musical “Ich war noch niemals in New York” 43 Medical professionals drawn to the ICS International Congress Center Stuttgart

Stuttgart Sightseeing 44 Cool creations Museum Schauwerk (Sindelfingen) 44 Tradition and innovation Bad Hotel Bad Überkingen 45 Rustic and regional Wirtshaus Garbe (Stuttgart-Plieningen)

Opinions + Imprint 46 Opinions Dr. Stephanie Mair-Huydts, Managing Director at MAIRDUMONT, Ostfildern 34 Imprint

3 Message 1 | 2011 News – Trends

Green Statement

Messe Stuttgart and the International Congress Center Stuttgart are exem- plary when it comes to sustainability. Message reports on a top eco-balance.

It is seldom that a trade fair centre is Messe, was one of the masterminds Team Manager of Technical Infrastruc- awarded for its energy-saving techno- behind the new structure. “Our Green ture, on one of the advantages. The logy before it even opens. This hap- Statement now specifically expresses 27,000 square metre solar collectors on pened, however, in the case of the new this, also to our customers who are the rooftops of the trade fair centre and Stuttgart Trade Fair Centre: The novel increasingly attaching importance to ICS, as well as the 7,000 square metre layer ventilation system won the Inno- our sustainability.” solar panels on the Bosch car park, are vation Award from the US magazine The above-mentioned layer ventila- visible upon first glance to every visitor “Trade Show Executive”, a specialist tion is one of the ecological highlights in to the trade fair centre. Together they publication for trade fair organisers. the Filder region, also a good three years generate 4.32 million kilowatt hours of “From the very beginning the plans for after the opening of the new trade fair energy, which is enough to power 1,350 the New Messe Stuttgart and the Inter- centre. “Thanks to the innovative ven- four-people households for a year. national Congress Center Stuttgart were tilation technology and the associated The trade fair centre and ICS also extremely ecological and economical heat recovery we are able to heat the attach great importance to environmen- in nature”, explains Hans-Ulrich Roll- trade fair centre and ICS in an intelligent tally compatible management when it mann, Manager of Buildings and Faci- way, i.e. in an environment-friendly comes to the smaller items: For example lity Management, who, as co-managing manner, and, at the same time, at a rea- waste disposal islands on the trade fair director of the Projektgesellschaft Neue sonable cost,” comments Peter Mattes, grounds ensure the separation of house- hold waste, recyclable materials and pa- per by an experienced waste disposal Messe Stuttgart and ICS are very easy Daylight in all rooms of the ICS provides partner. Rainwater which collects in to reach with the bus and S-Bahn. less need for power consumption. paved areas is conveyed into retaining basins, from where it is fed back into the natural water cycle via a stream after a few days of the self-cleaning process. “This reduces the need for wastewater treatment plants and saves Messe Stuttgart the processing costs”, states Rollmann. “Good for the environment and good for business. That has to be sustainable management.”

Message 1 | 2011 4 While elsewhere travel trade fairs are suffer- Stuttgart wins Conga Award First-class ing a decline and are struggling hectically with modified concepts against drops in the At the end of October last year the congress region of Stuttgart was pre- number of visitors, the Stuttgart-based CMT is sented with the Conga Award. The holding its 43rd event together as one unit: From “Oscar of the Events Industry” went for the fourth time to the state capital in the 15 - 23 January 2011 approximately 1,900 category “International cities and regions”. “With the New Messe Stutt- Thomas Brandl, exhibitors and (hopefully) once again more than gart, the ICS International Congress Company spokesman 200,000 visitors will make Stuttgart the hub of Center Stuttgart, the Stuttgart Neckar at Messe Stuttgart Park and the Liederhalle cultural and the tourism and leisure world. The development congress centre, Stuttgart has a variety of excellent facilities to organise any in the caravanning section is more than pleasing. type of event”, explains Anne Demuth, Manager of the Stuttgart Convention All leading manufacturers of caravans and motor homes are represented directly, Bureau. Armin Dellnitz, Managing Director of Stuttgart-Marketing GmbH the accessories area is booming – and on an additional 5,000 square metres the added: “We are happy to support the first “Motor Gallery” in Hall 1 will showcase, in addition to select caravan towing congress region of Stuttgart as a mar- keter and service provider.” vehicles, electric scooters and the whole e-mobility product spectrum. This will ”CMT stands as one unit.“

be supplemented by historic vehicles from the not yet opened Hymer Museum

in Bad Waldsee. For the caravanning industry CMT, with over 700 exhibition

pieces, of which there are more world premières than ever before, is the only Managing Director of Messe Stuttgart, Roland Bleinroth (right), hands over the charity cheque. innovative trade fair in southern Germany The colourful world of tourism, which

Messe Stuttgart: charity golf this year will also occupy Hall 2 for the first time, is the ideal supplement to this. Good cause In Pisa terms it is clear: Education is the only natural “raw material” which Germany has in abundance. For this reason we are even happier that didacta, as Approximately 80 invited guests came to the Golf & Wellness Holidays Cup of the world's largest education trade fair, is second on the agenda at the start of Messe Stuttgart, which took place for the sixth time. The venue for the charity tour- the year in February. We have dedicated the “Message” cover story to this theme. nament was the Reutlingen/Sonnenbühl Golf Course. A total of 3,750 Euro was Another success story, this time from the area of guest events, which after all make raised, which was donated to Clean up a third of the events in the New Messe Stuttgart: MEDTEC Europe will cele- Winners e.V.. The association was founded in 1997 by a former tennis professio- brate its ten-year anniversary with us from 22 – 24 March 2011 – and is expect- nal Carl-Uwe Steeb and tennis coach Stefan Schaffelhuber. Clean Winners e. V. ing for the first time more than 1,000 exhibitors from all over the world. The look after children and youths who have leading European trade fair for medical technology, organised by Canon been confronted with the negative aspects of life either through the drug or alcohol Communications LLC (Los Angeles), will, together with its three accompanying problems of their parents or who have had to suffer other terrible blows. trade fairs, occupy the entire south end of our trade fair grounds. Congratulations!

5 News – Trends

Palazzo Stuttgart 2010/11: Gourmet Theatre

Haute cuisine and first class entertainment is what Harald Wohlfahrt‘s Palazzo show is delivering at the Cannstatter Wasen festival area in Stuttgart. From 3 November to March 2011, the Palazzo Mirror Palace will be entertaining guests with culinary creations and a spectacular show. Serving up a delightful four- gang gourmet menu is Germany‘s award-winning Michelin star chef Harald Wohlfahrt, whose restaurant “Schwarzwaldstube” in Hotel Traube Tonbach, Baiersbronn is already en- The gourmet theatre “Palazzo” is taking place at the Cannstatter Wasen until March. joys a legendary reputation among connoisseurs. In addition to the culinary de- dies, where poetic aerobatics meet maximum mobile charges 0.42 €/min) lights, “Europe‘s most successful gour- pandemonium. It really is an all-round or at www.palazzo.org. And in case met theatre” is presenting a new, fast- entertainment package that awaits you didn‘t know: The history of the paced stage show: “Enjoying with guests at the Palazzo! Tickets can be mirror palaces actually dates back all senses” is the motto of this year‘s purchased via the service hotline on as far as the turn of the nineteenth entertainment programme where +49 (0)1805/388883 (0.14 €/min century when the tents were prima- eccentric comedy meets soulful melo- from a German fixed line network, rily used as mobile dance halls.

Building site(s) by Ulrich Kromer, Spokesman for the Management of Landesmesse Stuttgart GmbH. A positive outlook

The industry‘s order books are full certainly been impressive is the rapid short distances at least. Of course, again, consumer research reflects development of the social media net- Stuttgart 21 is another great oppor- increased spending and the Associa- works. This has highlighted the huge tunity for the New Messe Stuttgart – tion of the German Trade Fair Industry need that people have to communi- in addition to the immediate proximity (AUMA) is once again projecting, with cate and proven to be of great benefit of the airport. We only stand to gain the exception of square metre sales, a to trade fair marketing activities. from the planned ICE station right on slight plus for exhibitor and visitor The strategic linking of these activities our doorstep. And I honestly believe figures. Germany‘s trade fairs are for promoting the trade fair medium that this project is not only important currently riding the wave of success to new networks and at times new for the future of the trade fair but and approaching 2011 and 2012 people will certainly prove to be a for that of Stuttgart and Baden-Würt- with confidence. challenge, however, when taking the temberg also. This also includes the New Messe variety of these social media into At the end of the day, Germany has Stuttgart – despite a weaker cycle of consideration. plenty to be proud of and a lot to look events lined up for 2011. Almost all of I have been keeping a close eye on the forward to. Which is why we, as a our trade fairs from 2010 recorded current debate surrounding the “Stutt- society, need to have a more open significantly better results than origi- gart 21” project. As it is, we are still attitude and to embrace these positive nally anticipated, with the final figures “bumping” along on train tracks from trends with both confidence and set to clearly exceed those planned. pre-war times. With this project, we are with courage. And 2012 is going to be a top, if not a talking about cutting journey times, of Wishing you all a happy and successful record, year for the company. What has competing with road and air travel, for year in 2011.

Message 1 | 2011 6 Ihr Vertragspartner der Messe Stuttgart.

Wenn Menschen zueinander kommen, um Neues zu erfahren und Meinungen auszutauschen, wenn Unternehmen einladen, um Produkte und Dienstleistungen vorzustellen – dann zählt das perfekte Zusammenspiel von Sprache, Bild und Licht. Wenn Sie Menschen perfekt erreichen wollen – dann sollten Sie auf einen Partner zählen, der Know-how, Erfahrung, Kreativität und Zuverlässigkeit mitbringt: uns.

NEUMANN & MÜLLER VERANSTALTUNGSTECHNIK www.neumannundmueller.de Cover Story didacta 2011

Education Offensive It‘s all about teaching and learning at didacta 2011. A very topical issue in Germany at the latest since Pisa.

“The educational republic of Ger- than 7 per cent of their GDP in educa- enough. The Didacta Association rec- many is and will remain a poor coun- tion.” On the whole, the OECD awards ognised the importance of early child- try”: Prof. Dr. Wassilios E. Fthenakis, good marks to vocational education in hood education many years ago and President of the Darmstadt-based Di- Germany. “However, there is also still established its own in-house depart- dacta Association, does not shy away potential for improvement in voca- ment for early childhood education. from making clear statements. He can tional education”, warned the Didacta “Although every German federal also provide evidence to back up these President. The latest recently pub- state now has an education plan for statements: “According to the OECD lished Pisa Study, however, shows the elementary education sector, i.e and its annual report ‚Education at a that the German education system for children aged between 0 and 10, Glance‘, total public and private ex- is making some progress. According the politicians with responsibility for penditure on educational institutions to the OECD education expert and education have not been able to agree in Germany in 2007 amounted to just international Pisa coordinator An- on a common procedure”, commen- 4.7 per cent of gross domestic product, dreas Schleicher, “a great deal has ted Sonja Ritter, Project Manager for a figure which has actually been happened ten years after Pisa”. For Early Childhood Education in the declining in the last few years.” example, early childhood learning is Didacta Association, on the current This is a really damning indictment now no longer a taboo in Germany. situation. “The elementary education of educational policy in Germany. In the opinion of the Didacta Asso- sector is also chronically underfunded “Germany occupies 23rd place in the ciation, which is also organising the and the number of staff, for example in league table of 27 countries”, calcu- world‘s largest trade fair for education day nurseries, is inadequate.” Ritter lates Fthenakis, “and therefore lags and training of the same name in Stutt- believes that there is also a need for ac- well behind the leaders USA, South gart from 22 to 26 February 2011, this tion, for example, in the “profession- Korea and Denmark, which invest more development still does not go far alisation of the teaching profession”,

Message 1 | 2011 8 www.parkhotel-ostfildern.de

Wireless LAN in allen Zimmern Herzliche Professionalität vor den Toren Stuttgarts. Drei-Sterne-Komfort-Zimmer und erstklassige Gastronomie

Kreuzbrunnenstraße 103 · 73760 Ostfildern Telefon: (0711) 341 688 -0, Fax: -430 [email protected]

Early childhood education is one of the important topics at the didacta in Stuttgart (above). The use of digital media during teaching and learning is also frequently the centre-point of the Hauptbahnhof trade fair, forums and workshops during the five- day education trade fair. Nur 6 bzw. 7 Kilometer Ostfildern Neue zur Messe! Messe

Flughafen

i.e. better training and advanced voca- the change of content. “This clearly tional education of experts and a shows that the seminar topics con- higher salary commensurate with cerning education and care of children their work. “Day nurseries and prima- are not just restricted to children bet- ry schools should also work even more ween the ages of 3 and 6, but also ex- closely in practice than in the past”, pressly take account of work with chil- suggested Ritter. “Although there are dren under 3 and over 6 years of age.” already some successful pilot projects It is planned to hold, for example, in this area, a comprehensive educa- detailed special talks followed by tional infrastructure has still by no workshops on topics such as “language means materialised.” and literacy”, i.e. speaking and reading skills of children, on health develop- Practical trade fair concept ment and personality strengthening of teachers, on the organisation of educa- The great importance of early pro- tional processes and on the “family as Verkehrsgünstig motion is also reflected to an increas- an educational setting”. “The course for Ruhig im Grünen gelegen ing extent in the concept of didacta the future of our children, and not only Komfortabel ausgestattete Zimmer 2011 in Stuttgart. The former Kin- from neurobiological aspects, is set Tiefgarage und Parkplatz kostenfrei Restaurant · W-LAN dergarten Seminars, which are staged during the first few years of life”, said accompanying the actual trade fair, Project Manager Ritter with emphasis have now become the “Day Nursery on the importance of early childhood Seminars”, was how Ritter explained education. “Investing money in this

In den Anlagen 1 73760 Ostfildern-Nellingen Telefon: (0711) 34 01 95 -0 · Fax: - 55 9 Message 1 | 2011 [email protected] www.filderhotel.de Cover Story didacta 2011

In addition to the products and services of the around 800 exhibitors, didacta 2011 in Stuttgart will feature an extensive advanced vocational education programme for experts from all areas of education. Approximately 90,000 visitors from home and abroad are expected.

area promises to yield the highest estimated 250 companies involved in returns – also in economic terms – the e-learning industry amounted to didacta mobile and may even be the key to eliminating around €346 million in 2009, i.e. a No long looking through a cata- social inequalities in the education good 5 per cent higher than in 2008; logue, no more missed events: system.” this is a respectable figure during an anyone visiting didacta 2011 with a economic recession. smartphone featuring Internet capabi- e-learning as a mega-trend Dr.-Ing. habil. Hartmut Barthel- lity will be able to access around 1,600 mess, Organiser and Moderator of the programme items during the trade fair As the world‘s leading trade fair of didacta Forum “E-Learning” in Hall 7, for education and training. Every page its kind, didacta 2011 in Stuttgart still well remembers the early years of is programmed for smartphones and will feature every important aspect of e-learning: “The introduction of the shows the items arranged in alphabe- teaching and learning. In addition to computer during the 1970s provided tical order, according to themes or the main theme of early childhood an initial boost to e-learning. The according to keywords. Visitors can education, these aspects will include main areas affected back then were therefore compile their own individual schools, universities, training, voca- computer science and engineering.” daily programme with just a few clicks. tional qualifications and further train- According to Barthelmess, a genuine ing/further education. One of the e-learning boom started in the 1990s focal points of this year‘s event, which and has continued unabated right up is expected to attract around 90,000 to the present day. The former Profes- didacta will visitors from Germany and neigh- sor at Karlsruhe University believes also be bouring countries, will be a mega- that this is due to the „enormous available for trend in education, i.e. the use of acceleration in economic value-added the fi rst time digital media or “e-learning”. This re- processes, which was only made pos- this year in lates to the different forms of teaching sible through the Internet, computers the compact and learning, which all utilise the and mobile phones. As a result of this, smartphone Internet or new media. The digital the speed and intensity of learning format. form of modern knowledge commu- processes for individuals, administra- nication and appropriation now sup- tions, educational institutions, so- ports a genuine e-learning industry. ciety and industry have increased According to surveys, turnover of the enormously. Since our minds have

Message 1 | 2011 10 ing units such as audio podcasts, tan; however, this serious but play- PowerPoint slides set to music or ful learning is also opening up new short video clips instead of complex possibilities in company further train- and expensive complete online pack- ing. “We will also present examples ages. Barthelmess will present ano- for this increasingly more important ther important e-learning trend dur- area during the didacta Forum”, ing his Forum at didacta. During the said Barthelmess. Forum his colleague Gernold Frank However, the media professional will examine so-called serious games is by no means willing to euphori- ”The educational for which the Professor of Work and cally accept e-learning without ques- Personnel Management at Berlin Uni- tion. “Due to over-enthusiasm, our republic of Germany versity of Applied Sciences predicts thinking was focused too much on is and will remain „very good market opportunities in technology, especially between 1997 a poor country training and further education”. and 2003. We believed that every- “The use of attractively designed thing else would result from this.” in an international learning games, virtual training Barthelmess and his colleagues are comparison.“ worlds, for example for firemen, now wiser. “We do not need e-learn- police officers or emergency doctors, ing at any price, we must closely Prof. Dr. Wassilios will increase dramatically in the next compare its advantages and dis- E. Fthenakis, few years”, forecasts Frank. The Ger- advantages in an individual case. President of the Didacta man Federal Armed Forces are now Because at the end of the day, e-learn- Association, Darmstadt. already virtually training their sol- ing is just a tool – nothing less, but diers for deployment in Afghanis- also nothing more.” and want to achieve more, tools and technologies were and are being developed that will help us in this respect. e-learning was created.” A lay person now finds it practically impossible to gain an overall pic- ture of the spectrum of e-learning. The digital knowledge game for a 6-year-old is just as much a part of e-learning as the training software for the Microsoft office package, a live seminar or entire learning platforms in the Internet.

Neither hype nor a bringer of salvation

Thanks to their increasingly better display quality, new digital devices such as smartphones or the iPad from Apple are also expediting the development of new e-learning services. Mobile learning is one of the latest trends, i.e. fast learning while on the move and during in-between times. There are now already a large number of “apps” for the iPhone, etc., for example to study vocabulary during the train journey in the morning. Or rapid learning: easy-to-produce learn-

11 Location Stuttgart Everything to revolve Classic cars will be in around the Germans' the focus during ”Retro favourite child during the Classics“ and the Automobile Summer 2011. ”Solitude Revival“.

Stuttgart region celebrates automobile

In 1886 Gottlieb Daimler and Carl Benz made history when they created the automobile. 2011 will see the 125th anniversary of their invention.

Mercedes-Benz, Porsche, Bosch, toric vehicles and long one of the best gart, describing the most important pro- plus a large number of other automotive automobile events in Germany, will gramme item. “It is planned to bring the component suppliers: the automobile is feature a lot of attractive classic cars and history of automobile development to an important economic factor the youngtimers, as well as an enormous life through precisely 125 vehicles.” whole year round in the Stuttgart range of accessories, spare parts, model The opening weekend of the Automo- region. In 2011 “the Germans' favou- cars and vintage toys from 10 to 13 bile Summer 2011 will be rounded off rite child” will be the centre of attention March 2011. The Automobile Summer by an exhibition on the future of the in Baden-Württemberg - and beyond. 2011 will commence “officially” with automobile and individual mobility. Gottlieb Daimler and Carl Benz in- a large opening event in Stuttgart on 7 Schlossplatz will be home not only to vented the automobile at almost the and 8 May 2011. This two-day event is the major automobile manufacturers same time 125 years ago. The Benz being organised under the direction of from Baden-Württemberg with their Patent Motor Car has been regarded Messe Stuttgart in close cooperation future visions, but also a large number ever since then as the world's first auto- with the Stuttgart-based automobile of technology leaders from the automobile. As far as the Stuttgart region manufacturers Daimler and Porsche, motive industry. City Initiative Stutt- and the whole of Baden-Württemberg the city of Stuttgart, Stuttgart-Market- gart will also concurrently stage the are concerned, this is a good reason to ing, "in.stuttgart“, City Initiative Stutt- popular open-air car show “S-City- bring automobile history back to life gart (CIS) and the publishing company Mobil” with around 20 marques and again during a large number of events. “Motorpresse Stuttgart”. “The crown- over 170 new vehicles in Königstrasse. ing highlight of the weekend will be the The 18th International Festival of A summer full of highlights motorcade to celebrate the 125th birth- Animated Film (IFAF), which is due to day of the automobile. Select Mercedes- start on 3 May 2011, will also take place One of the first highlights will take Benz, Porsche and Audi vehicles with on the weekend of 7 and 8 May 2011. place in Stuttgart before the official the involvement of the Porsche and The lighthouse events in the Auto- opening of the Automobile Summer Mercedes-Benz Museums will drive to mobile Summer 2011 will be held in 2011: Retro Classics, the historic and Schlossplatz”, said Roland Bleinroth, Stuttgart, the Lake Constance region, classic car exhibition for lovers of his- Managing of Director of Messe Stutt- Karlsruhe, Pforzheim and Mannheim,

Message 1 | 2011 12 MesseRegion Stuttgart

Das Städtenetzwerk im Süden der Messe VIELE WEGE FÜHREN said Ernst Pfister, Baden-Württemberg Barock”. During the “Solitude Revival” Minister of Economic Affairs. Karlsruhe from 22 to 24 July 2011, visitors will will transport visitors at the City Festival be able to admire historical racing cars, NACH ROM back into the past with classic car races sports cars and racing motorcycles. The from 17 to 19 June 2011 while Pforzheim Solitude Ring racing track, whose en- will celebrate “Motorissimo”, the Auto- tire length is still in existence, will be mobile Festival, from 24 to 26 June open to traffic again for the first time in 2011. The Automobile Summer 2011 will 46 years in 2011. The Beuren Open- end at the water tower in Mannheim on Air Museum also invites visitors to at- Unsere 10 September 2011 with a world premiere tend another classic car meeting on 20 of a symphony which has been specially and 21 August 2011. Last but not least, composed for this event and will feature Stuttgart-Marketing and partners for 6 Städte an orchestra, a choir and 80 automobiles. visitors from all over the world have A large number of other events con- developed the car tour – “Premium Cars  liegen ver- taining historical and classic cars will of Southern Germany” – a circular trip kehrsgünstig im Tübingen take place around Stuttgart: from 24 to taking in the automobile manufactur- Süden von Messe Telefon (0 70 71) 9 13 60 26 June 2011 beautiful classic cars will ing cities of Stuttgart, Ingolstadt and und Flughafen be on display in front of the Baroque Munich, during which guests will be Ludwigsburg Palace during the annual able to personally sit at the wheel of und sind schnell classic car event “Retro Classics meets an Audi, Mercedes or Porsche car. erreichbar

 einkaufen, Three questions to: essen, besichtigen Reutlingen und Kultur genie- Telefon (0 71 21) 93 93 53 53 Dr. Ulrich Köppen ßen in beschau- Regional Managing Director Baden-Württemberg Ger- lichem Ambiente man Association for Small and Medium-Sized Businesses  entspannen in über 3.000 The economy is booming, and we are seeing an upturn. Are small and medium- 1 sized business also profiting from this? Hotelbetten Small and medium-sized businesses account for 70 per cent of jobs and 80 per Rottenburg am Neckar Telefon (0 74 72) 91 62 36 cent of training places. They are the backbone of the economy in both quantitative  Dienstlei- and qualitative terms. Although a large number of small and medium-sized businesses stungen, Liefe- are naturally benefiting from the current economic upturn, many are still slowly recover- ranten und Hand- ing from the massive slump in orders of up to 50 per cent and the long period of short- time working. The financial strength of many small and medium-sized firms is still not so werker für jeden sufficient for them to now start talking again about wage increases. Messeeinsatz Does the renowned credit crunch actually exist in small and medium-sized 2 businesses?  Kontakt: It is clearly becoming increasingly more difficult for small and medium-sized info@stuttgart- Bad Urach businesses to obtain loans. We have 600,000 business contacts each year and hear almost Telefon (0 71 25) 9 43 20 every second small and medium-sized firm complaining about tougher loan conditions messeregion.de which have also led to total rejection in individual cases even though order books were full. What form should positive general conditions for small and medium-sized 3 businesses take? LINE Our Association strongly represents the political interests of small and medium- N O sized businesses, and urges that cost savings be made, for example, by a further reduction

in bureaucracy. I would like to refer in this respect to the success of our work in suspend- N www.stuttgart-messeregion.de ing the monstrous Elena income statement. Our Association also played a major part in R E R Metzingen E E correcting the worst excesses of the Inheritance Tax Act. Our work is therefore paying off. S E R V I Telefon (0 71 23) 92 52 98

NEU: Hotels online buchen www.stuttgart- 13 Message 1 | 2011 messeregion.de Mössingen Telefon (0 74 73) 370 121 Location Stuttgart

Stuttgart Faces (18): Dr. h. c. Michael Klett, Publisher ”Finally make something good out of Stuttgart!“

cities, especially since Stuttgart has also here in Stuttgart. This doesn't mean that we suffered in recent years due to the departure wouldn't be on the right path, for example, of a large public publisher such as Deutsche with the redesign of Schlossplatz. However, Verlagsanstalt. The situation definitely looks Stuttgart wouldn't be better off with a few different for a specialist publisher. Neverthe- ”fig leaves“, some architectural highlights in less, a large company like Klett has its prob- the city centre, since far too many ”crimes“ lems with Stuttgart as a business location or, have been committed here over the years. to put it another way, with the opinion still It's now finally time for us to make something held by many non-residents of Stuttgart good out of Stuttgart! regarding this city. We therefore constantly But when I look at what is currently being encounter, for example, problems in attract- built on the former rail tracks at Stuttgart ing top people to fill senior management Station, for example the new City Library, Dr. h. c. Michael Klett, Chairman of the positions in Stuttgart. That's because a large which is unrecognisable as such from the ex- Supervisory Board of Ernst Klett AG. number of people still do not realise that life ternal architecture and pays homage to a fad can be really good here - also on account of architecture which went out of date twelve I recently estimated that my family has been the numerous cultural attractions and the years ago, I can only say that we are heading living in Stuttgart for almost two hundred delightful countryside around Stuttgart. in the completely wrong direction again. years. I was born here ”in the vineyards“, or That is one reason why I, as a Stuttgart resi- As you can see, I am sometimes greatly to be more precise in the Robert Bosch Hos- dent, am not perfectly happy at present. We aggrieved by my home city when I am out pital in 1938. I then lived elsewhere for a therefore need better transport connections and about in Stuttgart. But I (almost) make long period of time due to the war-induced here - for economic reasons as well. For my peace with Stuttgart at night when the chaos, an illness as an indirect consequence many of our authors, who sometimes travel lights glitter and sparkle in the basin. Or of the war, and my studies. However, I also a long way to Stuttgart, it is important when I return home from a business trip – became a true Stuttgart resident at the latest whether or not they have to sit an hour normally by rail – and the train travels into when I joined my father's company in 1965. longer in the train. That's also the reason the city valley with its sweeping hills on the From the viewpoint of a literary publisher, why I am in favour of Stuttgart 21. Further- right and left, and I see the familiar houses there are undoubtedly more interesting more, we need better general architecture and churches spread across the slopes...

Message Series: Bars in the Stuttgart region (19)

Lichtblick

Where to after the trade fair or congress? In this series Message has selected bars from the Stuttgart region for you to try out.

”Lichtblick“ at Reinsburg- strasse 13 in Stuttgart has Relax outside: the beer garden is a green now been in existence for ten oasis in the heart of the city. years and a little more than one month; for a combination of a restaurant and bar this seems like an eternity in the fast-moving gastronomy scene. With a mainly anglophile touch, the menu is divided into brunch (Sundays, 10.00 to 15.00), lunch (weekdays from 11.30 to 14.00) and dinner (continuously from 11.30). The food itself tends towards Swabian cuisine, but there are also traditional dishes such as game goulash, rump steak and rösti (hash browns), as well as a wide selection of salads including baguettes. The drinks menu is extensive and caters for every taste; the cocktail menu predominantly features classic drinks. The large beer garden in ”Lichtblick“ is also open from the middle of April onwards. This is a green oasis in the heart of Also suitable for more mature bar goers: Lichtblick. the city. More information at: www.lichtblickstuttgart.de.

Message 1 | 2011 14 Die clevere The historic town centre of Alternative Waldenbuch with its castle and town church St. Veit is an architectural gem with superb quality of life.

Potential and projects Lots of communities around Stuttgart are important business locations of the state. Message is presenting them in a series. In this edition: Waldenbuch.

Some unenlightened people still say Moreover, Waldenbuch is an impor- that the only attractive part of Walden- tant industrial location. And not just on buch is the Ritter Sport company or its account of Ritter Sport with its around museum. A visit to the district quickly 700-strong workforce. The two Haka convinces them otherwise. factories have had their company head- Firstly, it is an attractive excursion quarters in Waldenbuch for over 60 destination on account of the attractive years and are also well-known outside historic town centre, including the hun- the region on account of the direct ting lodge in the Renaissance style, the selling system for their neutral soap. In very interesting Museum of Popular addition to several other business enter- Culture and the above-mentioned Ritter prises, the small town boasts a good in- Ihr Zuhause während des Museum containing around 700 works frastructure and excellent local ameni- Messeaufenthalts in Stuttgart. of modern art. And there's the modern ties. In order to enhance the townscape, small town of Waldenbuch with more a sum of around €2.2 million will be Hotelapartments mit Küchenzeile, than 8,500 inhabitants, a large number available up to 2014 in Aichtal in the of leisure and shopping facilities, and an Alfred-Ritter-Strassee/Neuer Weg re- reichhaltigem Frühstücksbuﬀ et und ideal location at the entrance to “Sieben- development area. People looking for Hotelservice zum günstigen Preis. mühlental” (Valley of the Seven Mills) houses will find room, for example, on and the Schönbuch Nature Park. the “Gänsäcker II/Kühäcker” estate. Nur 7 km vom neuen Messegelände und dem Stuttgart-Airport entfernt.

The chocolate manufacturer Ritter Sport (top left) is the largest business enterprise in Waldenbuch with around 700 employees.

Tel. 0049(0)7157-7360 www.residenz-hotel.de

member of

15 Message 1 | 2011 Trade Fairs – Markets

TRADE FAIR CALENDAR

15.01. – 23.01. | CMT The holiday trade fair. International exhibition for caravanning, motoring, tourism with the special exhibitions: Cycling and adventure holidays with Hiking and special section Meeting place Canoe, Golf and wellness holidays, Cruises and ship travel, KulturReisen (cultural travel), motor gallery, Stuttgart Culture Open.

28.01. – 30.01. | MEDIZIN Specialist Trade Fair + Congress

08.02. – 10.02. | LogiMAT Int. Trade Fair for Distribution, Material Handling and Information Flow

10.02. – 12.02. | CEP – CLEAN ENERGY & PASSIVEHOUSE International trade fair for renewable energies and energy-efficient building and renovation with 5th Innovation Conference Spirit of Change 22.02. – 26.02. | didacta The trade fair for education and training CMT 2011 is fully booked up. The caravanning and 22.02. – 24.02. | Fastener Fair camping sector expects a strong market upturn. Stuttgart Dedicated to the European Fastener + Fixing Industry The trend reversal was already accessory suppliers use CMT for many 10.03. – 13.03. | RETRO CLASSICS becoming apparent in the middle of world premieres. In 2010 over 40 were The Whole World of Classic Automobiles 2010: The market for recreational vehi- registered, in 2011 the number of world cles is again improving. According to the novelties presented in the Stuttgart trade 10.03. – 12.03. | COOLEXPO Caravaning Industrie Verband (CIVD) fair halls will again increase. Istanbul Fair Center (CNR – Expo) (German Caravan Association), 3,787 A special event will be celebrated on new motor homes were licensed in the the Filder, where the Stuttgart Trade Fair 15.03. – 17.03. | EMV third quarter of 2010, an increase of 5.8 Centre is located, by the traditional International trade fair with workshops on per cent against the previous year. Cara- manufacturer Dethleffs from the Allgäu electromagnetic compatibility vans showed a similar development. region of Germany. Exactly 80 years ago, CIVD President Klaus Förtsch therefore the company founder Arist Dethleffs 15.03. | Sicherheit + Automation is looking forward to CMT 2011 (15.– made the first caravan, which he then - 7th Designers' Conference with Specialist 23.1.) with great optimism: “We are with little regard to marketing – desig- Exhibition delighted with the strong development nated as a “Wohnauto”, or “living auto- 18.03. – 20.03. | Invest of the market. Consumers are again mobile”. In 1931, the busy inventor The trade fair for institutional and private investors confident enough to invest their money most probably had no idea that his wish in new recreational vehicles.” With over to have his family accompany him on his 22.03. – 24.03. | MEDTEC 51,500 registered motor homes, Baden- long business trips would one day give Exhibition and Conference – Components, Württemberg is a particularly attractive rise to a new type of holiday and mass materials, subcontracting services and equipment market for the sector. tourist movement. Today, Dethleffs for Europe's medical manufacturers alone, with over 700 employees and Forum for world premieres based in Isny, produces around 10,000 22.03. – 24.03. | SÜDTEC recreational vehicles each year. This year, the Stuttgart tourism Beside the traditional brands, new 22.03. – 24.03. | 3C – Contamination trade fair will again impressively demon manufacturers will also be showcasing Control and Cleanroom Products strate how innovative most medium- their products at CMT 2011. For example, sized manufacturing companies are: Morelo, the premium brand of Reimann Renowned vehicle manufacturers and Reisemobile GmbH, based in Aschbach

Message 1 | 2011 16 Die clevere clude the so-called partially integrated vehicles, with a flat transition to the liv- Alternative ing section on standard chassis from Fiat, Ford, Mercedes, Renault or VW. There is great demand above all for the van category, especially compact motor homes, which with regard to driving comfort are barely inferior to normal cars.

Many individual extras

CMT is a Mecca for caravan fans also on account of the great variety of practical accessories. Surveys have shown that The caravanning sector too was not every motor home owner spends an spared by the economic crisis. The average of 6,000 Euro for individual ex- market is now starting to improve (left). tras. At CMT no problem: from the sim- The caravan and motor home pioneer Dethleffs (above) will be celebrating its ple tent peg for a few cents, to the effi- 80th anniversary at CMT. cient fuel cell or high-grade lithium-ion batteries, the trade fair provides everything that campers might desire to make holidays in the fresh air even more attractive. Another unique feature in Stuttgart in Franconia, will be appearing for the is the tourism offer for caravan enthu- first time in the top class of integrated siasts. In 2011 there will be a special motor homes. There is also market move focus on Lower Saxony as partner region ment at the other end of the price scale. for camping and caravanning. Over 335 In the newcomer category, more and touristically relevant camping sites more converted vans are becoming es- between the Harz Mountains and the tablished. The public's favourites among North Sea await guests with offers mobile holiday homes traditionally in- that far exceed the average.

TRADE FAIR TICKER

28.09. – 02.10. | AMB Ihr Zuhause während des AMB, the international exhibition for Messeaufenthalts in Stuttgart. metal working, was in top form in 2010: With over 86,000 visitors, it even slightly exceeded the excellent number of visitors Hotelapartments mit Küchenzeile, in 2008 (85,000), which, in view of the Despite the difficult economic situation reichhaltigem Frühstücksbuﬀ et und difficult economic situation of the past even more visitors came to AMB 2010 year, was not expected. in Stuttgart than in the top year 2008. Hotelservice zum günstigen Preis.

26. – 27.10. | GlobalConnect Nur 7 km vom neuen Messegelände GlobalConnect, the forum for interna- for decision makers from all over Ger tional contacts and investments, fully met many, Austria and Switzerland. Over und dem Stuttgart-Airport entfernt. the expectations of exhibitors and visitors 10,000 visitors came to the double trade alike. The multi-faceted event recorded fair IT & Business and DMS EXPO. around 2,800 visitors and was thus able to confirm its position as the most im- 09. – 11.11. | Vision portant German platform for the topic of VISION 2010 exceeded its record results international trade. of 2008 in all areas: Around 6,800 visitors from over 50 countries, mainly in Europe 26. – 28.10. | IT & Business but also from overseas, primarily The IT & Business trade fair showed sig- from the USA and South Korea, came nificant growth in 2010: 322 exhibitors to the world's leading trade fair for from the IT sector provided information machine vision.

Tel. 0049(0)7157-7360 www.residenz-hotel.de

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17 Message 1 | 2011 Trade Fairs – Markets The best of the leftovers At Slow Food in Stuttgart, consumers can also find out how they can turn so-called leftovers into tasty dishes.

More than 400 food artisans, over kitchen, and what to look out for when 100 wineries in the vinotheque and an shopping. What is considered to be a extensive framework programme will waste of food in the case of vegetables make Slow Food from 14 to 17 April can cause a chain of problems when 2011 a meeting point for bons viveurs. it comes to meat. There will therefore Exhibitors and visitors alike will benefit be presentations and discussions about from the parallel spring trade fairs FAIR the negative consequences of meat con- HANDELN (fair trade), GARTEN, i-mo- sumers concentrating on the premium bility, Haus Holz Energie (building and cuts. For the sale of meat leftovers as energy) and the Internationale Miner- cheap food in developing countries de- alien- und Fossilienbörse (international stroys local markets and creates poverty. mineral and fossil exchange). The admis- Which is precisely what the Terra Madre sion ticket is valid for all trade fairs. movement, initiated by Slow Food in At Slow Food 2011, among other 2004, wants to prevent. The interna- things so-called food waste will enjoy tional network will be presenting its pro- Slow Food in Stuttgart is the meeting point for bons viveurs and people who a return to glory: Chefs will explain jects in Stuttgart. The aim is to support care about the quality of our food. how “leftovers” can be turned into and promote sustainable methods of tasty dishes, how whole animals and food production while safeguarding complete vegetables can be used in the nature, landscapes and traditions.

Auf Messen zeigen Sie, was Sie können. Wir auch. SCHENKERfairs

Guter Stand, starker Auftritt. – SCHENKERfairs Schenker Deutschland AG bietet Messelogistik nach Maß. Damit Ihre Stuttgart-Messe Exponate immer Vorsprung haben. Weltweit. Messepiazza Mit dem Fullservice der Schenker Deutschland 70629 Stuttgart AG. An allen wichtigen Messeplätzen sind wir Telefon +49 711 18560-3300 offizieller Messespediteur. Telefax +49 711 18560-3349 [email protected] Alles eine Frage der Logistik. www.schenker.de LogiMAT 2011: First class

The 9th international trade fair for distribution, materials handling and information flow LogiMAT will open its doors from 8 to 10 February 2011. On an exhibition surface area of 52,000 square metres, probably around 800 international exhibitors will present themselves in four trade fair halls, showcasing their products and systems for rationalisation and cost savings through internal logistical processes. Approximately 22,000 specialist visitors are expected in the trade fair halls The logistics trade fair LogiMAT attracts increasing numbers of visitors and exhibitors. by the airport. “For around 100 exhibitors, LogiMAT will be a premiere as a market place”, says Trade Fair Manager warehouses? This demand is the con- of interesting information, without Peter Kazander already today. cern of, among others, the Institute for technical jargon, will also be provided A central theme at the upcoming Materials Handling and Logistics at the at the 90-minute specialist forums at event will be the demand for social and University of Stuttgart, which on 9 LogiMAT, for which Kazander has been environmental sustainability. Specifi- February will be taking a look into the able to secure the participation of two cally, this means: How can the con- future of intralogistical processes and Fraunhofer Institutes, the VDI (Associ- sumption of resources be measured and systems under the motto “Intralogis- ation of German Engineers) and various reduced in the context of storage and tics, Future, Technology”. A great deal university professors as partners.

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Wenn Sie zur Neuen Messe Stuttgart kommen, sind Sie schon in Leinfelden-Echterdingen. Und hier finden Sie selbstverständlich auch alles andere, was eine Messestadt ausmacht: Hotels, Restaurants, Kultur, Natur, Sport, Erholung ... mehr Info unter www.welcomecity.de Trade Fairs – Markets

Know-how for founders The Stuttgart trade fair NewCome will this year be celebrating the premiere of the NewBiz Cup.

NewCome revolves around all aspects of setting up new businesses and succession.

NewCome, southern Germany‘s cooperation with the University Entre- most important trade fair for those in- preneurship Corporation of the Karl- terested in setting up new businesses, Schlecht-Stiftung (foundation). founders of companies, franchising and Participants will acquire a basic young entrepreneurs, will take place on knowledge of business economics in 1 and 2 April 2011 on the Filder. Messe practically oriented seminars, develop Stuttgart and its partners, the Ministry innovative business ideas and imple- of Economic Affairs of Baden-Würt- ment them in a business plan. The temberg with the initiative for setting team-oriented concept is intended to up new businesses and succession in promote students‘ interest in entrepre- business enterprises ifex, and the L- neurship and to improve the environ- Bank, the state bank of Baden-Würt- ment for business foundation at Baden- temberg, are expecting around 5,000 Württemberg‘s universities and colle- visitors. Roughly 150 exhibitors, the ges. Patronage for the NewBizCup2.0 is State Congress and the accompanying assumed by the Minister for Economic framework programme will provide in- Affairs of Baden-Württemberg, Ernst formation on the most important as- Pfister. The project is supported by the pects of enterprise establishment, take- Ministry of Economic Affairs of Baden- over and franchising. At Europe‘s most Württemberg with financial assistance modern trade fair centre, guests will be from the European Social Fund (ESF). able to optimally benefit from the con- The L-Bank is responsible for organi- sultation offers in order to successfully sing the state final. The organisers of implement their professional plans. NewCome see excellent opportunities The NewBizCup2.0, the business for the trade fair concept, for the eco- plan competition of the state of Baden- nomic conditions require new entre- Württemberg, will present itself for the preneurial concepts. Also on account of first time at NewCome. It is aimed at the growth in the services sector and students and employees at universities the rising number of freelancers, the and research establishments in Baden- demand for consultation on enterprise Württemberg and is organised by the establishment and other aspects of self- Hochschule (college) Reutlingen in employment is increasing.

Message 1 | 2011 20 Exhibitor catering: Know-how for founders Delicacies at the trade fair stand Whether a full menu, a quick “Exhibitors benefit from our snack or a relaxing coffee break – many years of experience and inter- a successful trade fair appearance national gastronomical competence”, should also include the right culinary explains ARAMARK manager Bern- offer for visitors and business part- hard Garlin, who is responsible for ners. A diverse and flexible supply the entire trade fair and congress of food and drink at the trade fair catering in Stuttgart. “We are able to stands at the New Messe Stuttgart respond individually and flexibly has been provided by the catering to our customers‘ wishes and advise firm ARAMARK since 2007. them competently on the culinary Whether catering for visitors aspect of their sucessful trade fair or the stand party after a busy trade appearance.” fair day – exhibitors can use ARA- For the exhibitors, this means MARK‘s comprehensive catering a high degree of flexibility, a quick services for all occasions. response time on the part of the Beside tasty delicacies for both service provider, excellent service large and small appetites, the caterer quality and attractive, high-quality also provides gastronomical equip- food and drink. ment, for example coffee-machines, Whether sweet or savoury, hot drink dispensers and crockery. Fur- or cold – ARAMARK has the right thermore, exhibitors can also hire recipe to set the stage for the catering friendly, qualified service personnel at the customers‘ events. And all for Trade fair exhibitors benefit from professional catering. for their stand catering service. a fair price.

EMV 2011: User-oriented Offizieller Vertragspartner der Stuttgarter Messe EMV 2011, Europe‘s leading trade fair on electromagnetic compatibility, Ihr Lösungsanbieter für will take place in Stuttgart from 15 - 17 March. Renowned companies, for example EM TEST, Phoenix Testlab, Franko- Elektrotechnik nia, EMV GmbH, Rhode & Schwarz and . Elektroanlagen . Beleuchtungsanlagen Emco Elektronik, will be showcasing . Gebäudeleittechnik their latest products and services. Al- . Niederspannungs- ready in 2009, Messe Stuttgart proved Schaltanlagen itself to be the right location for the event. The state capital, as the most economically powerful metropolitan region with a broad range of industry, attracts decision makers from the whole sector. EMV 2011 will continue this concept, and specialists from electrical engineering, information technology, mechanical and automotive engineering will present innovations and trends on a surface area of 3,600 square metres. 36 workshops will be held parallel to the trade fair. Their focus will be on user- oriented themes: Principles for EMC be- ginners, measuring and testing technology, standardisation, electromagnetic shielding and medical technology. Wir knacken jede Nuss

Hoppenlaustrasse 3-5 . 70174 Stuttgart Tel. 0711/22 00 778-0 . [email protected] www.ziegler-systemhaus.de 21 Trade Fairs – Markets

Carbon-neutral construction: The necessary tips are provided at CEP.

“the key to modernisation of the energy supply and to achieving climate protection objectives” above all in carbon- neutral new construction and the ener- getic renovation of the existing building stock. The ambitious specification en- visages a climate-neutral housing stock nation-wide by 2050. The solution is the “passive and plus energy house”. Here, there is still a great need for action. “Brand new passive houses are today not yet completely carbon-free. By 2050 all Building ecologically buildings should be, even old buildings. So there is still a huge amount of reno- At CEP CLEAN ENERGY & PASSIVE HOUSE it‘s all vation work to be performed!”, con- firms Johannes Laible, publisher of the about low-energy houses. “Passivhaus Kompendium”. Information on what building materials, techniques and technologies are Europe is on the way to houses with on the national level by the member required now and in future will be pro- minimum energy requirements. This is states. The German federal govern- vided from 10 to 12 February 2011 in laid down by the EU building directive ment‘s energy concept already takes the Stuttgart at the CEP CLEAN ENERGY 2010/31/EU, which has been in force European specifications into account & PASSIVE-HOUSE international spe- since July and awaits implementation on a preliminary basis. The policy sees cialist trade fair and congress.

INTERGASTRA 2012: New records

The 26th edition of the INTER- GASTRA will take place at Europe‘s most modern trade fair centre at Stutt- gart Airport from 11 to 15 February 2012. The sector‘s opening trade fair, which is in a state of constant growth and is increasing its hall surface area already for the third time at consecutive events, will provide hoteliers and gastronomers with a tailored communication and information platform. “INTERGASTRA is on an excellent path and will continue to increase in importance as the top meeting place for the German hospitality industry. As promotional supporter, we are delighted by this fact”, explains Peter Schmid, Presi- dent of DEHOGA Baden-Württemberg (German hotel and restaurant association). Already in 2010, INTERGASTRA broke all records: Almost 1,000 exhibitors on 80,000 square metres of ex-hibition surface area presented their novelties to over 80,000 specialist visitors from all parts of Germany, as well as from neighbouring countries.

22 New records Service professionals: The team from Schneider Metallbau.

Trade fair partner: Schneider Metallbau The allrounder

Franky R. Schneider, head of Schneider Metall- bau with its company seat in the Stuttgart region, sees himself as an allrounder. A talent that, as contractual partner, he and the team at his company has also put in the service of the Messe Stuttgart for the past ten years. “At the state trade fair centre, we take care of the proper fixture of heavy machinery with bolted or fixed anchors on the concrete floor at AMB or Blechexpo”, says Schneider. “And we also make sure that the necessary drill-holes are again properly sealed after use.” Further tasks include, for example, regular maintenance work on doors, including the annual visual and function checks, a kind of technical inspection of the doors. In addition, Schneider Metallbau takes care of many minor repairs. Franky Schneider remembers well one particularly spectacular action: “It was the installation of the snow grates on top of the standard halls. To make sure the white winter splendour stayed where it should. On the roof.”

bluepool_message01-2011.indd 2 15.11.2010 14:39:58 Uhr Trade Fairs – Markets

Trade Fair people (11): ”Do you know...“ Sandra Widmaier Team Leader of Guest Event Technical Services at Messe Stuttgart

Life is a construction site, particularly if you work in the Technical Services department of Messe Stuttgart! There are always trade fairs being organized; stands being assembled, constructions being taken down. To make everything work smoothly, the guest organisers, project managers, stand construction teams and exhibitors need someone they can turn to when it comes to the technical planning and implementation of the exhibitions, annual general meetings and other events. This task falls to Sandra Widmaier as Team Leader who, together with a foreman and an event technology expert, is the central link between all parties concerned. “We are involved in the technical side of things from the word go and we are there the first time a guest organiser wishes to inspect the grounds. We also provide a service for our guests by drawing up planning criteria, detailed plans or hall layout plans, as well as organising the official permits for the stands or other constructions,” says Widmaier, listing the main tasks of her department. The hall managers and contract partners use the plans as a basis for their work. As soon as the framework conditions have been defined, Widmaier turns her attention to the organisation of the events and checks whether all safety regulations have been met. For every event, on the last day of set-up before the trade fair starts, there is a final inspection carried out with officials, the fire department and the guest event organiser. Widmaier, as a qualified civil engineer, came to Messe Stuttgart as a technical consultant for the guest events department in 2002 following ten years spent in various architecture offices. The number of guest events held at Messe Stuttgart grew considerably following the move to the new grounds. Additional members were welcomed on board and Widmaier was appointed Team Leader in 2009. The 41-year old likes to spend her free time out in the open. She grows her own organic vegetables, enjoys travelling and is passionate about horses, riding as part of a show group. She is a member of the Heimsheim Baroque Riding Centre where group members appear in splendid, handmade costumes, aboard their magnificent Friesian and Lipizzaner horses.

INTERVITIS VIENNA 2011: Sicherheit + Automation 2011: Wine-growing policy of the EU in focus Practical approach

INTERVITIS VIENNA, an off- the German and Austrian Wine- Designers from the mechanical shoot of Stuttgart's trade fair for wine growers’ Associations will be organi- engineering and plant construction and fruit technology, will be welcom- sing a top-class programme of accom- industries will meet once again in the ing wine and fruit manufacturers, panying events which includes a ICS International Congress Center mainly from Austria and the neigh- “tasting corner” for sampling the Stuttgart on 15 March 2011 in order bouring countries, to the Danube me- various academy wines, the Central to obtain information on the latest tropolis from 10 to 12 April 2011. European Wine Forum, presentations developments in the field of safe “Even as planning got under way from leading wine-growing experts automation. back in November, there was plenty and the Austrian Winegrowers' Day. With the slogan “Think practical! of interest shown by companies, Steps to safe machining”, practice- more than in 2008,” explains project At the right time oriented presentations looking at manager Andreas Schnabel. “The ex- the important theme of “Machine hibitors are already looking forward From 2009 to 2013, the Euro Safety” and the relevant process to taking part in such a top-class, in- pean Union is investing more than steps involved will be held by top ternational highlight.” INTERVITIS five billion Euro with its support speakers at “Sicherheit + Automation VIENNA is being organised by Messe programmes into promoting the 2011”. Stuttgart in cooperation with the competitive position of the Euro- German Winegrowers’ Association, pean wine industry. Taking place in as well as with professional and con- April 2011, INTERVITIS VIENNA ceptual support from the Austrian is coming at the right time for Winegrowers’ Association. Austria's small-scale wine indus- The focus of the next INTER- try and that of its neighbours. The VITIS VIENNA will be on the wine- wine-growing countries of central growing policy of the EU and its and southeast Europe are currently consequences for winegrowers. To going to great efforts to catch up add an international flair to the event, technologically. The designers meet: Sicherheit + Automation.

Message 1 | 2011 24 Futura_Leonberg_ANZ_75/297 28.10.2008 10:29 Uh

First-Class zu Messe-Mini-Preisen

The former “motoring” part of CMT now dedicated to being mobile on holiday. New Motor Gallery The “motoring part” of the holiday trade fair CMT will be taking place in 2011 with a new concept.

New concept, new location: The Together with Stuttgart's trade journal “motoring part” of Stuttgart's CMT Camping, Cars & Caravans, winners will be taking place from 15 to 23 of the “König-Kunde-Awards” from January 2011 for the first time as a the “Drawing vehicles for caravans” “Motor Gallery” in the 5,000 square category will be on display, as will 139 Zimmer meter gallery of Hall 1. This new area, the most popular models as voted by 3 Appartements as project manager Matthias Balz ex- readers. Vehicle manufacturers Audi, 5 Etagen mit Klimaanlage plains, will be addressing three main BMW, Kia, Mercedes and VW will all 5 Tagungsräume themes: “E-mobility in the form of be making an appearance. WLAN im gesamten electric bikes is a hot topic right now “With this new concept, the M- Haus verfügbar in Germany, as are the drawing vehi- part of the exhibition has become an Restaurant mit cles for caravans with family vans and even stronger link between the cara- internationaler Küche Parkplätze und the automobile travel destinations.” vanning and tourism aspects of the Tiefgarage event,” explains Balz. “For this reason, direkt am Hotel Synergies that make sense Messe Stuttgart will also be presenting Shopping Center automobile travel destinations in the in 2 Gehminuten Stadtpark vor der Tür Many motor home owners take an Motor Gallery.” Here, visitors can ex- additional, smaller vehicle with them pect an overview of the “Automobile on holidays in order to stay mobile Summer 2011” (see page 12), as well wherever they are. “This is why the as a presentation from the motor home pedelecs and e-rollers are the perfect and caravan manufacturer Hymer, Schon gebucht? addition to the CMT event; they which is planning to open its own AMBER HOTEL bridge the gap between the C and the museum in 2011 and will be display- Leonberg/Stuttgart: M part of the exhibition,” says Balz, ing a few select pieces from its exqui- Faire Preise, guter Service, nah zur Messe explaining the synergies. “Further- site collection at CMT. more, we are also building a test track The German Camping Club (DCC) Messe-Mini-Raten where visitors can try out the electric will also be represented in the Mo- 3 Minuten zur Autobahn A8/A81 bikes and scooters on display.” tor Gallery. There, DCC experts will S-Bahn Anschluss Stuttgart City Another highlight of the new Mo- be providing visitors with infor- 20 Autominuten zur Messe Stuttgart HBF Stuttgart: 15 km tor Gallery is dedicated to the theme mation about camping or guided Flughafen-/Messe-Taxi zum Fixpreis of drawing vehicles for caravans. camping tours.

AMBER HOTEL Leonberg/Stuttgart Römerstraße 102 - 71229 Leonberg ¤ 07152/303-3• Fax 07152/303-499 [email protected] 25 Message 1 | 2011 www.amber-hotels.de Trade Fairs – Markets

Roland Bleinroth, Managing Director of Messe Stuttgart, is responsible for the expansion of the company internationally. Over the long term, 40 percent of the overall turnover is to be generated by foreign business.

International expansion Message-Interview with Roland Bleinroth, Managing Director Landesmesse Stuttgart.

? In January 2011, you will have held to increase the number of internatio- concluded a cooperation agreement the position of Managing Director of nal visitors coming to Stuttgart by with Messe Nanjing. The aim of this Messe Stuttgart for five years, respon- around 50 percent. collaboration is to develop business sible for overseeing the international in China for Messe Stuttgart. We are expansion of the company. How would ? What do you see as being the reason already present in Shanghai with the you view your achievements so far? for this positive development? R+T offshoot, have organised the agri- ! Very positively. Messe Stuttgart may ! First of all, I think it is the consistent cultural trade fair AGMET not far from not be a pioneer of international acti- development and reorganisation of our the border of Beijing and are working vity but it does have the advantage of foreign representatives network. Five on a further Chinese offshoot of AMB, being able to learn from the mistakes of years ago we had 32 foreign offices as well as other possibilities. its predecessors. This is why we are ex- representing us worldwide, now the fig- panding internationally at a quicker, ure is 42. Secondly, it has to do with the ? Where to next for this international more effective and cost-efficient pace creation of the new International Busi- expansion? than other German trade fair compa- ness Development department which ! Anywhere there is an attractive nies, some of whom have paid dearly focuses on opening up new markets and market to be found for our clearly for their mistakes. exploring new trade fair themes. And, defined trade fair themes. For exam- thirdly, it is the consistent incorporation ple, in Turkey, one of the most impor- ? There has been a major drive on the of international strategies in the work of tant growth markets in Europe where international scene in the last five years. every trade fair project team. Alto- we are also active with local trade fairs With what concrete results? gether, this has produced satisfactory since last year. Further important ! Our primary concern was to increase results in a short amount of time. markets are China, India, the Middle inbound business, that means increas- East, Russia and the USA. We have ing international exhibitor and visitor ? Two words: “Outbound business”... set ourselves ambitious goals. By figures here in Stuttgart. With the ! A lot has happened in this area 2018 at the latest, turnover generated move to the new trade fair grounds, over the last few years too. Numerous from international activity, inbound the number of exhibitors coming to successful Stuttgart trade fairs, such as and outbound business combined, the different events has increased con- INTERVITIS INTERFRUCTA, R+T will represent 40 percent of the siderably. With events such as AMB, and interbad, now have successful inter- overall turnover for Messe Stuttgart. R+T, INTERVITIS INTERFRUCTA national offshoots. We have recently And the way it looks at the moment, and VISION, figures have signifi- established a subsidiary company in we will be achieving this goal a lot cantly risen. We have also been able China, Messe Stuttgart China, and sooner than we thought.

Message 1 | 2011 26 MS0108_16_39.qxd 21.12.2007 14:19 Uhr Seite 23

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33-Octanorm Anzeige (Messestand).indd 1 06.08.10 08:42 Messen + Ausstellungen Trade Fairs – Markets 2011 – 2012

15. Echtdampf-Hallentreffen 30. Motek Ausstellung - Fahrbetrieb - Die internationale Fachmesse 11 11 Verkauf für Montage-, Handhabungs- 14. – 16.01.2011 technik und Automation Messe Karlsruhe 10. – 13.10.2011

Messe Stuttgart 20 20

20. Faszination Motorrad 5. Bondexpo Verkaufsausstellung rund um Die Fachmesse für das Motorrad industrielle Klebtechnologie 21. – 23.01.2011 10. – 13.10.2011 Messe Karlsruhe Messe Stuttgart

2. Fabtec 5. Microsys Die internationale Fachmesse für Die Fachmesse für Mikro- und Blechbearbeitung, Fügetechnologie, Nanotechnik in der Entwicklung, Lackieren und Beschichten Produktion und Anwendung INDIA 21. – 24.01.2011 10. – 13.10.2011 Codissia Messe Komplex, India Messe Stuttgart

Anyone wanting to buy a classic car as an attractive 10. Control Italy 17. Druck+Form investment should seek detailed advice from professionals. Die Fachmesse Die Fachmesse für für Qualitätssicherung die graﬁ sche Industrie 24. – 26.03.2011 12. – 15.10.2011 Messe Parma / Italien Messe Sinsheim

Retro Classics 2011: investment tips 10. Motek Italy 21. Fakuma Die Fachmesse für Montage- Die internationale Fachmesse und Handhabungstechnik für Kunststoffverarbeitung Gold in the garage 24. – 26.03.2011 18. – 22.10.2011 Messe Parma / Italien Messe Friedrichshafen When the global economy is in a sate of crisis again, material assets come to the fore as an invest- 17. Faszination Modellbau 10. Faszination Modellbau KARLSRUHE FRIEDRICHSHAFEN ment. In addition to real estate and works of art, Ausstellung für Modellbahnen Ausstellung für Modellbahnen classic cars are very popular at present. Some car en- und Modellsport und Modellsport 24. – 27.03.2011 04.11. – 06.11.2011 thusiasts with the necessary funds and an additio- Messe Karlsruhe Messe Friedrichshafen nal dry parking place invest their savings in so-called 7. Control France 4. Faszination Modellbau BREMEN “garage gold”. Here is one reason why there has been Die Fachmesse movement recently on the classic car market: für Qualitätssicherung Ausstellung für Modellbahnen 05. – 08.04.2011 und Modellsport according to the German Classic Car Index (DOX), Eurexpo, Lyon / 18.11. – 20.11.2011 Messe Bremen the average value of classic cars has increased by Frankreich more than 70 per cent over the last decade. Other 8. Motek France 2. QualiPro Die Fachmesse für Montage- Die Fachmesse für Qualitäts- sources talk about a current annual increase of 7.5 und Handhabungstechnik sicherung in der Produktion per cent. In May 2009, a Ferrari 250 Testa Rossa 05. – 08.04.2011 22. – 25.11.2011 Eurexpo, Lyon / Messe Westfalenhallen (constructed in 1957) achieved the highest ever Frankreich Dortmund price for a car at an auction, i.e. $12.43 million. Even 13. Agri Historica 26. Control the good old Beetle harbours potential, albeit in a Traktoren - Teilemarkt - Die internationale Fachmesse different price class. The value of models from the Vorführungen für Qualitätssicherung 12 16. – 17.04.2011 08. – 11.05.2012 late 1960s has almost doubled within ten years. Messe Sinsheim Neue Messe Stuttgart

Youngtimers, i.e. cars which have not yet 20 reached the classic car age of 30, will number among 25. Control 4. Motek Schweden Die internationale Fachmesse Die Fachmesse für Montage- some of the highly coveted speculation objects at für Qualitätssicherung und Handhabungstechnik Retro Classics in Stuttgart from 10 to 13 March 03. – 06.05.2011 Mai 2012 Messe Stuttgart Messezentrum Jönköping / 2011. Relatively cheap to buy, astonishing in- Schweden creases in value are attained with youngtimers now 18. Car+Sound 11. Optatec Die internationale Fachmesse and again – up to 10 per cent annually for top Internationale Leitmesse optischer Technologien, models. Provided they are well-maintained, German für mobile Elektronik Komponenten, Systeme und 05. – 08.05.2011 Fertigung für die Zukunft marques such as Mercedes or Porsche are becoming Messe Friedrichshafen 22. – 25.05.2012 Messegelände Frankfurt / M. an (almost) safe investment. Aston Martin or Jaguar models are also regarded as being crisis-proof. 10. Blechexpo 3. Stanztec Die internationale Fachmesse Die Fachmesse Racing cars and sports cars normally produce better für Blechbearbeitung für Stanztechnik 06. – 09.06.2011 19. – 21.06.2012 yields than limousines. Prices for Formula racing Messe Stuttgart CongressCentrum Pforzheim cars or rare prototypes now often exceed the one million Euro mark. The key factor is that the ve- 3. Schweisstec 28. IMA hicles are in their original state. Concealed accident Die internationale Fachmesse Internationale Modellbahn– für Fügetechnologie Ausstellung damage and non-standard engines or paintwork 06. – 09.06.2011 22. - 25.11.2012 reduce the value of the vehicle and make it more Messe Stuttgart Messegelände Köln difficult to resell. Just like any other second-hand item, keep your eyes open when buying a car. Control China Die Fachmesse 365 Tage Erreichbarkeit für Qualitätssicherung www.schall-virtuell.de 23. – 25.08.2011 690.000 Zugriffe im Monat! Intex Shanghai / China

P.E. Schall GmbH & Co. KG Messe Sinsheim GmbH Gustav-Werner-Straße 6 Neulandstraße 27 29 D - 72636 Frickenhausen D - 74889 Sinsheim Fon +49 (0) 7025.9206 - 0 Fon +49 (0) 7261.689 - 0 Fax +49 (0) 7025.9206 - 620 Fax +49 (0) 7261.689 - 220 [email protected] [email protected] www.schall-messen.de www.messe-sinsheim.de Trade Fairs – Markets

More and more Germans opting for a cycling tour as a holiday.

– some of whom are also based in Baden-Württemberg – offer extraor- dinary products”, assured Kimmich. “Anyone looking for individual products and services from first-rate suppliers will find them at Cycling & Ad- venture Holidays with Hiking 2011.” The ADFC Federal Association has ascertained that there is strong demand for cycling holidays in Germany. “The so-called premium cycling routes, above all, are in great demand at present”, said Tourism Consultant Dr. Wolfgang Richter. “A cyclist planning a cycling tour is now spoilt for choice”, explained Kimmich. There Cycling & Adventure Holidays with Hiking 2011: are currently a total of more than 200 long-distant cycling routes through- Top-quality active holidays out Germany. “By clicking on www. adfc-tourenportal.de, cycling holiday- The special exhibition Cycling and quality bike from a specialist retailer. makers or leisure cyclists can obtain Adventure Holidays with Hiking will It also includes functional compo- an overview of the routes”, added the start on the first weekend of CMT, i.e. nents, saddle bags, a hub dynamo and expert. Everyone will certainly find 15 and 16 January 2011. The motto other equipment”, said the expert. the right tour for them here. of the special exhibition in 2011 will According to Kimmich, quality also “The special exhibition Cycling be “quality”, which will be the central plays a part when planning a tour, & Adventure Holidays with Hiking theme on both days. “Quality is the using corresponding portals or tech- 2011 will again be a total success in be-all and end-all for the success of a nical equipment, and looking for the 2011”, said Roland Bleinroth, Mana- cycling holiday or a cycling trip”, said right accommodation. He says that ging Director of Messe Stuttgart, Erich Kimmich, Regional Managing there is great demand for high-qua- with conviction. There was an above- Director of the German Cycling Club lity products and services. The bike average attendance at last year‘s event (ADFC) in Baden-Württemberg and should have the right size and func- with just under 30,000 visitors. The partner of the exhibition. “Quality is tion, should be safe and comfortable, Managing Director of Messe Stuttgart a precondition for safety, longevity, should have good track stability and is anticipating at least as many visi- comfort and fun when cycling. This should be easy to maintain and repair. tors at the exhibition halls on the starts with the purchase of a high- “In particular, German manufacturers Filder in 2011.

KKL-AZ-Message-2011-NEU.indd 1 26.10.10 14:31 Fairer Trade

The Foundation for Development Co- operation (SEZ) wants to sensitize people to global themes. SEZ and Messe Stuttgart are jointly organising the networking exchange FAIR HANDELN.

Rich north, poor south: the prosper- tics, industry and society. “Our future open up new sales markets. “Choco- ity gap is one of the major economic and will be determined by a large number of late, coffee or roses are everyday pro- social challenges of our time. Peace, jus- global factors. Individuals have no ducts where the majority of people do tice and climate protection are just a few influence on many of these factors. not think about their mode of produc- aspects of globalisation for which sus- They can personally make a difference – tion at the time of purchase. We do not tainable solutions must be found. The with global impacts if enough other suspect that children toil for this pur- German federal state of Baden-Würt- people do it at the same time. How- pose like slaves in cocoa plantations in temberg has long been aware of the im- ever, every one of us must do some- West Africa or that female workers on portance of international integration thing here. We must personally lay the flower plantations in South America and therefore established the Founda- foundations to make our world fairer are exposed without protection to pes- tion for Development Cooperation in future”, said Dr. Karl-Hans Schmid, ticides. Who pays the real price for our (SEZ almost twenty years ago. The aim Managing Director of the SEZ. consumption? Justice demands that of this independent non-profit-making One of the main concerns of the nobody be harmed and that these organisation is to sensitise people in SEZ is to network people who are ac- people be granted all rights”, pointed Baden-Württemberg to global themes tively involved in development policy out Dr. Schmid. The exhibition FAIR and the importance of development co- in Baden-Württemberg and promote HANDELN will present opportunities operation. Under the motto “Responsi- and strengthen it through their action. for responsible purchasing and will bility for our one world. Alleviate suf- New momentum is created and ideas act as a sales platform for specialist and fering. Promote justice”, the SEZ acts as become tangible during the exchange of retail Fair Traders. a service and contact point for all ques- knowledge. Using the Baden-Würt- tions relating to the topics of develop- temberg Development Cooperation ment cooperation and sustainability. Platform (www.sez.de), interested per- The SEZ implements numerous sons can forge links with one another events and projects in this respect, pro- and initiatives can announce their vides impetus, and helps to put ideas events in the state-wide calendar. FAIR concerning north-south themes into HANDELN, International exhibition practice in schools and youth activities. focusing on Fairtrade and globally re- The SEZ offers all interested persons sponsible trade and activities, which is qualified advice regarding the possi- being organised jointly by the SEZ and bi-lities of personal involvement, for Messe Stuttgart, will also be a platform example Alternative Service Abroad or for networking participants and per- the “Development Service”. The Foun- sons interested in fair trade and global dation also initiates and promotes nu- sustainability. merous private, communal and regio- FAIR HANDELN will take place nal activities in Baden-Württemberg as an international information and and supports the exchange of ideas in contact exchange from 14 to 17 April the form of discussions and sympo- 2011. The exhibition will feature infor- siums with representatives from poli- mation on Fair Trade products and will Buying with a conscience: Fair Trade coffee.

31 Message 1 | 2011 MS0108_04_07.qxd 21.12.2007 11:47 Uhr Seite 4

Trade Fairs – Markets

HAUS HOLZ ENERGIE 2011: Info exchange

HAUS HOLZ ENERGIE (15 to 17 April 2011), the large building and ener-

GARNI gy trade fair, will be an ideal information platform for house and apartment owners who want to carry out conversion, renovation and modernisation work, or are intending to build or purchase a property. Around 150 exhibitors will HAUS HOLZ ENERGIE 2011 will focus present practical house-related products entirely on correct building and renovation. and services at the New Messe Stutt- gart. The daily free series of talks in Hall The topics will include age-appropriate Im Herzen der Stadt 8 will also attract large crowds. conversions of buildings, financing and The organiser, Peter Sauber Agentur the right selection of craftsmen. The Messen und Kongresse GmbH, will co- talks on the other days of the trade operate with the Association of House fair will examine the topics of “energy and Land Owners in Stuttgart for the consumption” and “energy supply”. first time in 2011. This Association re- Anyone purchasing an admission present the interests of 19,000 property ticket for HAUS HOLZ ENERGIE 2011 owners in the Stuttgart region. During will also be entitled to visit the con- HAUS HOLZ ENERGIE 2011, it will current spring exhibitions GARTEN, provide property owners with advice on Slow Food, FAIR HANDELN and i- its own stand and will organise the series Mobility, as well as the International of talks on the first day of the trade fair. Mineral and Fossil Exchange. günstige Verkehrsanbindung

Consense 2011: Trade Fair and Congress eigene Hotelgarage Highly promising investments Gourmet-Frühstücks-Buffet Value-retaining construction and According to the organiser, the German operation of properties are a source of Sustainable Building Council (DGNB), inspiration for the building and property the Trade Fair and Congress will be U-Bahn zur Messe industry. Important trends, forward- geared more than ever to international looking developments and sustainable visitors in 2011. The “Technical Forum future prospects will be presented on Sun Protection Systems” will be during Consense 2011, International extended and other attractive pavilions Business-Zimmer mit Trade Fair and Congress for Sustainable will be added, for example in coopera- Internet-Zugang Building, Investment and Management, tion with ift Rosenheim on the key Operations and Maintenance, at the New topic of “Sustainable building with Messe Stuttgart on 29 and 30 June 2011. windows and façades”.

Sustainable building, management, operations and maintenance of properties will be the focal points of Consense. Hotel Unger Kronenstraße 17 70173 Stuttgart Telefon: (0711)20 99-0 Telefax: (0711)20 99-100 E-Mail: [email protected]

www.hotel-unger.de Message 1 | 2011 432 MS0108_16_39.qxd 21.12.2007 14:19 Uhr Seite 22

Trade Fairs – Markets DRUCKE zum Geniessen MODERN PROFESSIONELL WIRTSCHAFTLICH

The Stuttgart trade fair MEDIZIN has been one of the most important information platforms for the health care system in southern Germany for many years. Solutions for emergency The trade fair MEDIZIN from 28 to 30 January will provide doctors and surgery personnel with new impetus.

The Stuttgart trade fair MEDIZIN is of the trade fair is the 46th Congress one of the most important events for of the North Württemberg Medical the health care system in southern Council, which will provide numerous Germany. Messe Stuttgart and the opportunities to exchange specialist North Württemberg Medical Council, know-how and take part in professio- the promotional supporter and organ- nal further training. Up to 22 further iser of the concurrent Doctors‘ Con- training points will be addressed over gress, will introduce for the first time the three days of the event, thus a different annual key topic – kicking enabling doctors to fulfil their obliga- off with emergency medicine in tion to produce supporting documents 2011 – at the industry meeting-point. for professional further training. During the trade fair, the organisers The spectrum of the talks and prac- will stage an exhibition on this topic fea- tical exercises will extend from travel turing vehicles of the Civil Defence medicine and wound management Medical Service and a rescue helicopter through to updates for special indivi- of the air rescue organisation “DRF dual disciplines and occupational safe- Stiftung Luftrettung”. The key topic ty in practice. The Sonography Forum of emergency medicine will also be will be an important part of the Con- examined in around 20 of the 47 talks gress. This event will enable visitors during the Congress. to improve their technical knowledge during talks and practical exercises. Adding new dimensions The organisers are expecting around 180 exhibitors at MEDIZIN. “Together with our partner, the The exhibitors will show trends in the North Württemberg Medical Council, health care system and will present we will present for the first time a key new products to doctors and sur- topic which will be the main theme gery personnel – for example from the SALESFOLDER throughout the three-day event”, said areas of medicaments, diagnostics, Andreas Wiesinger, Divisional Director surgery fixtures and fittings, and medi- KATALOGE and “Prokurist” (holder of power of cal and laboratory technology. The attorney) at Messe Stuttgart. “We want North Württemberg Medical Council to improve the quality of the concept of and the Baden-Württemberg Medical KALENDER MEDIZIN even more. We are therefore Council will again be represented by deliberately adding new dimensions, an information stand as a meeting- BERTSCH KG thus clearly extending the technical point and communication platform MEDIENPRODUKTION scope of MEDIZIN.” A central element during the trade fair. FRIEDRICH-LIST-STRASSE 4 70771 LEINFELDEN- ECHTERDINGEN TEL. 0711/79 68 86 FAX 0711/7 97 98 10 EMAIL: [email protected] 22 33 Message 1 | 2011 Trade Fairs – Markets

Transparent and reasonable

Exchange Traded Funds spread the risk and are low cost. They are an important topic at Invest.

Investment funds are currently en- bly-priced shares: With approxima- Here db x-trackers, the name of joying huge popularity with investors. tely 3.9 billion Euro in the first three the ETF from Deutsche Bank, was Reason: They promise a good rate of quarters of 2010 the revenue was over awarded first place in the categories return with a clear and manageable 50% higher than the same period of for best ETF provider, “Website” and risk. The profits, however, are worn the previous year. “Only a few ac- “Innovative Power” iShares held down considerably by the costs. The tively managed funds actually out- off the competition in “Services” and fees for the funds are up to five percent perform the benchmark index over “Product range”, while ComStage of the invested capital, which has to be the long term. An index fund, in took the pole position for “Cost Struc- actively managed by specialists and re- contrast, is in fact never better than its ture”. In the vote for ETF of the year in assessed on a daily basis. This work index, but also never worse”, is how 2010 iShares JP Morgan $ Emerging costs money which the purchaser pays Michael Görgens describes the funda- Markets Bond landed first place. via the so-called 'load'. mental advantage. Different for the Exchange Traded Index funds are traded on the stock Informative framework Funds (ETF): They are not actively exchange and can be purchased, for programme managed but only represent an index; example, through direct banks or on- hence also its second name index line brokers. Here private investors Detailed information on stock- funds. An ETF on the German stock can also specify the desired trading traded index funds, as well as all other market index (DAX), for example, is centre. “With the quality segment products on the financial market, is made up of shares from the 30 compa- ETF Bestx, which was introduced in available at Invest, Germany's largest nies trading on this stock market. 2009, Börse Stuttgart has further en- trade fair for finance and investments, Specially trained funds managers are hanced its offering for private inves- which is taking place from 18 to 20 not required for these types of stock tors by guaranteeing the best prices March 2011 in the New Messe Stutt- market transactions, which drives and the highest level of security dur- gart. Invest is directed at both institu- down the fees considerably. ing regular stock exchange dealing pe- tions and private investors and tradi- riods,” promises ETF specialist Gör- tionally attracts visitors with an exten- Run on Exchange Traded Funds gens. It can be difficult for investors sive framework programme including when selecting the right ETF. Mean- presentations, forums, seminars and Index funds thus offer the advan- while there are approximately 1,000 workshops. tage of spreading the risk, which is index funds which, at the same Once again numerous well-known typical for funds, however, at sig time, are also spread over several risk names such as Cortal Consors, the Spar- nificantly lower costs. “ETFs are very classes. Whether its shares, raw mate- kasse Financial Group, W&W Asset popular because they are transparent, rials, bonds, credit derivatives or the Management, Flatex and CMC Markets reasonably-priced and easy to under- money market, the decision for an will be among the over 200 exhibitors stand”, explains Michael Görgens, EFT requires good consideration. at this year's event. All leading ETF pro- Funds Manager/ETF Trade of Börse A helpful tool during the selection viders will also be represented at Invest Stuttgart. Probably also for this process can be the ETF Award, which and will be glad to answer all questions reason, Börse Stuttgart is currently was organised in autumn 2010 by on the product, which is also interest- registering a real run on the reasona- Börse Stuttgart and EXra magazine. ing for the private investor.

Message 1 | 2011 34 {AUSSCHNEIDEN}

The Fastener Fair Stuttgart should attract even more visitors.

Fastener Fair Stuttgart 2011: Huge potential

The Fastener Fair Stuttgart, which is taking place from 22 - 24 February 2011, will become the central industry meeting point for the fastening and fixing technology sector. The new trade fair organiser, Mack Brooks Exhibitions, has set the objec- tive of further raising the level of awareness of the largest European forum on fastening and fixing tech- Natürlich können nology, mainly in Germany and neighbouring countries. “We see huge potential in increasing the number of visitors to Fastener Fair Stuttgart on a permanent basis”, explains Susanne Rauberger, Sie versuchen, Ihren Trade Fair Director, on behalf of Mack Brooks Exhibitions. “With Stuttgart the trade fair has an ideal location, in the centre of a region which is Messestand selbst particularly important for the industry.”

MEDTEC Europe 2011: zu basteln ... * Growth market

Ten years of MEDTEC Europe in Stuttgart – and the international trade fair for medical ... oder Sie kommen technology continues on a growth course. In 2010 MEDTEC together with the accompanying events SüdTec, RapidWorld and 3C occupied approximately 15,000 square metres in halls 2, 4, 6 gleich zu uns. and 8. A new accompanying trade fair is planned for 2011: DesignMed, the manufacturer of medical electronic components, is to be included in the successful trade fair concept. “We are expecting around 100 exhibitors for this area”, explains Gregor Bischkopf, Trade Fair Manager of the US organiser Canon Communications LLC. “With the trade fairs in Stuttgart we aim to cover the entire value chain of medical tech- Seit 30 Jahren kompetenter Partner schwäbischer Spitzenwirtschaft und nology suppliers.” Ihr Full-Service-Spezialist für Messebau, Ausstellungen und Events. MEDTEC Europe has been taking place in Stuttgart for ten years. Mehr Infos auf unserem neuen Web-Auftritt www.ms-messebau.de

* {Übrigens: Die Bastelvorlage gibt es auf unserer Homepage zum Download. Und wenn Sie keine Lust auf Basteln haben, können Sie sich dort von unserem Portfolio und unseren Referenzen überzeugen lassen.}

Stammsitz Planungsteam Systemwelten Tel.: 07158 - 90 24 -0 Albstr. 9 Dreifelderstr. 50 Fax: 07158 - 90 24 -26 73765 Neuhausen 70599 Stuttgart www.ms-messebau.de

anz_M&S_message_105x297.indd 1 18.11.2010 9:15:58 Uhr MS0108_16_39.qxd 21.12.2007 14:19 Uhr Seite 28

Trade Fairs – Markets

Success with security The Stuttgart-based trade fair for electrical engineering and electronics, eltefa, is dedicating itself for the first time to the theme of “security systems”. Modern security systems represent an attractive market for installers and electrical engineers.

With the motto “Security systems installers and electrical engineers. the magazine SECURITY insight. as a growth opportunity”, eltefa 2011, Separate from this is the 3rd Stutt- “Specialist companies are often not as the most important German trade gart-based Security Congress, which aware of all aspects they have to take fair for electrical engineering and elec- addresses decision-makers in com- into consideration during the design tronics and which is taking place from panies, as well as end-users. Within and installation of security systems.” 23 to 25 March 2011, is extending its the framework of this event the Baden- This is exactly why the congress core focus on the theme of “security”. Württemberg Security Prize will once “Successful security” has been ar- In addition to an innovative theme again be awarded. ranged. The focus will be on six impor- park for the latest security solutions, a “Today an electrical engineer must tant themes. The congress will take special congress “Successful security” have a wide spectrum of knowledge”, place on 24 March from 9.30 to 16.30 will take place for the first time in the states Marcus Heide, initiator of the in the ICS International Congress New Messe Stuttgart and is directed at special congress and chief editor of Center Stuttgart.

CMT 2011: security forum Reducing risks

Bomb attacks, abductions, crime, natural catastrophes: The list of risks for travellers is getting longer and longer. Therefore, whoever travels abroad a great deal or is in crisis areas requires special protection. Compa- nies must, as part of their legal fidu- ciary duty to their business travellers and employees working abroad, operate preventative risk management. The “Travel and Security Fo- rum” at the Stuttgart-based tourism trade fair CMT on 17 and 18 January 2011 will provide reliable training for the responsible travel and security manager. The two-day event will communicate know-how and exper- tise through 20 presentations and workshops, which can then be im- plemented directly in companies. Specialists will also present practical solution models. Some of the key- note speakers include representatives from the working group on security in business (ASW) and the German Travel Association (DRV).

28 3C Europe 2011: strong as a team Ultraclean production conditions

Who invented the first clean- tegrated circuits in a fraction of a room or ultraclean room in history ? millisecond. Further uses of clean- Probably the surgeons with the clas- rooms or cleanroom technology can sic operating theatre. be found in optics and laser tech- Today rooms that are concen- nology, air and space travel, life trated with so-called particles trans- sciences, the production of food- ported by air are kept as small as stuffs and medicine, as well as possible; mainly in the manufacture nanotechnology. of semi-conductors where particles The Stuttgart-based trade fair found in normal ambient air can 3C will focus on this hightech theme Today cleanrooms are indispensable easily destroy the structure of in- from 22 to 24 March 2011. in many manufacturing environments.

“Der perfekte Rahmen für Tagungen, Seminare, Kongresse von 5 bis 1.200 Personen.”

Für Ihre Tagung wie geschaffen durch sehr gute Verkehrsanbindung Gastronomie auf höchstem Niveau erstklassigen Service flexibles Raumkonzept professionelle Technik Leinfelden / Bahnhofstr. 61 Tiefgarage 70771 Leinfelden-Echterdingen www.filderhalle.de Das Vergnügen, Gast zu sein. Telefon: 0 711/758575-0 Fax: 0 711/758575-339 [email protected] FILDERHALLE MS0108_12_15.qxd 21.12.2007 13:36 Uhr Seite 13

Trade Fairs – Markets

GARTEN 2011: special theme „Urban green“ Going back to nature also in the city

The popular trade fair GARTEN, presentation programme which even the exhibition for amateur gardeners offers something new for people with and flower lovers, will take place in the green fingers. Also the state gardens future each year as part of Stuttgart‘s and palaces will once again be repre- spring trade fairs. “Working and potter- sented with information stands. ing about outdoors has become a real More and more people are quoting trendy hobby and is, therefore, much in gardening as their favourite leisure demand from the trade fair visitors”, activity. According to a survey con- is how Roland Bleinroth, Managing ducted by the leisure research institute Director of Messe Stuttgart, explains BAT, the number of garden fans has this move. “For this reason we decided increased by approximately 12 percent to organise GARTEN, the exhibition for since 2004. Conclusion of the survey: amateur gardeners and flower lovers, The trend ‚Going back to nature‘ is un- on an annual basis from 2011.” mistakable. The success of GARTEN in Garden lovers will thus find every- 2010 already showed how distinctive thing to do with their hobby from 14 - the interest in green areas is. Roughly 17 April 2011 at the trade fair grounds 70,000 visitors from Baden-Würt- of Messe Stuttgart: practical tools, rare temberg crammed in between tulip plants, fountains or loungers. Urban bulbs and exotic gardens. The response green is the focal point of the next from the public was extremely posi- event – from the city garden to home tive: 92 percent of visitors came with gardens and front gardens, as well as firm intentions to buy at the trade fair, wall plants and flowers. In addition, 97 percent gave GARTEN an overall there is also a diverse and informative positive rating.

Special event locations at Messe Stuttgart (2): VIP lounge A place for select customers

The fact that the New Messe Stuttgart and the neighbouring ICS are optimally suited for trade fairs, congresses, exhibitions and large events, has long been known by experts and professionals. The word has not yet got out that there are Stylish: the VIP lounge at the New Messe Stuttgart. also stylish locations available to rent for other occasions. Whoever is looking for an exclusive venue where he can meet select customers, exhibitors or also VIPs away from the hustle and bustle of the trade fair, will find the perfect setting in the VIP lounge of the New Messe Stuttgart, which is almost completely encased in glass and towers over the atrium. There is plenty of seating and lounge corners which invite guests to take a break for a while. When the weather is nice the neighbouring terrace offers sufficient seating for enjoyment and relaxation. If required the adjacent seminar room, the „Messeclub“, can be used for presentations and can also be flexibly partitioned. There is a walkway which leads directly to the opposite press centre. The catering in the VIP lounge is provided by ARAMARK, a contracting partner of Messe Stuttgart. Further information is available by sending an e-mail to [email protected].

13 Message 1 | 2011 38 Karawane Reisen is one of the few, still independently- run family businesses operating among travel agencies today.

Company portrait: Karawane Reisen, Ludwigsburg Pioneers of holidaying from the outset

60 years of Karawane Reisen GmbH: 1956. Today the Ludwigsburg-based In 2010 the Ludwigsburg-based tour company markets an extensive pro- operator was able to look back with gramme of worldwide group, educa- pride on this anniversary. Founded by tional and long-haul trips, as well as in- Ruth Albrecht and Dr. Kurt Albrecht, dividual tours to select destinations. right from the start The company will the company spe- be represented at cialised in educa- CMT 2011 and is tional trips in Europe and in the subse- still a family-run business after 60 years quent years also made a pioneering con- in operation and is managed by brothers tribution in the area of long-haul trips. Peter and Uli Albrecht. With Steffen Furthermore, Karawane Reisen has also Albrecht this is already the third gener- included cruise trips in its offering since ation on the management board.

Special event locations at Messe Stuttgart (2): VIP lounge i-Mobility 2010: traffic concept of the future Find out more about intelligent mobility

i-Mobility is already taking place Alternative models such as car- for the second time in spring. The sharing and lifts, as well as public local trade fair for intelligent mobility, transport, are also part of the theme of which is taking place from 14 to 17 i-mobility. April 2011 in Stuttgart, shows how Messe Stuttgart was able to win one can get around in the future in the the support of the Federal Association most environment-friendly way. Here for eMobility as a partner for i-Mobi- it is not just about new technologies of lity 2011. This association aims to cars and bicycles, although electric, convert mobility in Germany from the hybrid, gas and hydrogen drives will use of renewable energies to electric play an increasing role in the future. mobility over the long term.

Alternative drive concepts also feature as a theme of the trade fair on intelligent mobility i-Mobility.

39 Message 1 | 2011 Media – People

„Considerate without being intrusive“

Message Portrait: Knut Lohrisch, Manager of the Protocol Department at Messe Stuttgart

Protocol? What does that actually planning, organisation and implemen- alities invited from economic, industry mean? This is definitely a straight- tation of all internal events such as and political arenas, are greeted. His forward and clear-cut matter, states the opening events of large, inter- department also looks after all types Knut Lohrisch. “Either you love proto- national trade fairs, exhibitor evenings, of VIP gifts, be it at Christmas, birth- cols and work passionately in this area. New Year receptions, supervisory days, anniversaries or similar. The Or if you don‘t like them, then it‘s board and trade fair advisory board department organises shuttle services better to stay clear! There is no in- meetings, as well as other events to for VIPs, sends Christmas, New Year between because in the Protocol De- which VIPs are always invited. and sympathy cards, as well as compli- partment it is all about providing the Lohrisch knows what factors need mentary tickets. The organisation of best service. And that‘s where passion to be taken into consideration. After the Messe Stuttgart golf tournament makes the difference.” training and working as an officer in the for the “Golf & WellnessHolidays” German Army, completing his studies also falls into the hands of the Proto- Creating a feel-good atmosphere in political and social science with stays col Department. abroad, including a period in the The manager of the Protocol De- German Embassy in Washington D. C., Personified red carpet partment at Messe Stuttgart also ex- he was involved in press publication in plains why: “In a way we are building a regiment and then worked as mana- “We are, so to speak, the best point an organisational framework so that ger of the Protocol and Events Depart- of call for all questions and requests a VIP feels as comfortable as possible ment of the NATO school in Ober- that the VIP has, in a way the per- with us. This is important because ammergau before joining Messe Stutt- sonified red carpet, similar to the we are competing with other appoint- gart on 1 September 2009. follow-me vehicle at the airport so that ments this person has. What date the With three full-time and part-time the VIPs know where they should VIP then chooses is not only a rational, employees, two interns and a pool of be going, or also where they should but always also an emotional deci- additional forces who are employed stand during a photo shoot”, explains sion. He will go where he feels most when needed, Lohrisch is also respon- Lohrisch. It can also happen, for exam- comfortable.” sible, in addition to the events already ple as on the occasion of the visit And the Protocol Department can mentioned, for the organisation of the from Chancellor Angela Merkel for make a decisive contribution to this VIP lounge in the New Messe Stuttgart, the opening of INTERVITIS INTER- feel-good factor. Lohrisch and his which is open for large trade fairs and FRUCTA in March 2010, that we have department are responsible for the in which exhibitors, as well as person- to take part in discussions with exter-

Message 1 | 2011 40 Messe Stuttgart: Messe Stuttgart: New image film Growing business area

Can you sum up a company like Messe Stuttgart, its The product portfolio of spatial concept, services, as well as its regional, national the New Messe Stuttgart and international importance, in three minutes? The is growing: In addition to new image film from Messe Stuttgart can. “We show the its own events, the contin- production, for example, at press conferences at home uously growing business and abroad”, explains Advertising Manager Martin area of “guest events” is gain- Walter, who is responsible for the design. “In addition our ing increasing significance. project teams use the film for presentations. The produc- Well-known national and tion costs were reasonable as almost all material was international trade fair or- already available.” You can view the film online by ganisers have been appre- visiting www.messe-stuttgart.de. ciating the modernity and service of Messe Stuttgart Ideal medium for for years. To facilitate the Extended: the ”Guest events“ press conferences guest organisers in the prep- area online of Messe Stuttgart. and presentations: ration for their events, the new image Messe Stuttgart has now set film from Messe up a guest event area on the Internet. Here you can find Stuttgart. extensive information on the spatial concept, contact details for competent partners and direct access to all services associated with event planning and processing: www.messe-stuttgart.de/gastveranstaltungen.

nal bodies in advance with regard to the organisation of procedures. Agree- ments with the state and federal police services on security issues are also on Offizieller Vertragspartner der Stuttgarter Messe the agenda. The “National IT Summit” in December 2009 which involved the Ihr Lösungsanbieter für presence of high-ranking politicians and company directors also had the Netzwerk- und highest level of security. In spite of the increased costs for the Protocol Depart- Kommunikationstechnik . Passive Netzwerke ment such events are part of the “real . Telefonanlagen highlights”, states Lohrisch. “It is al- . Aktive Netzwerke ways important to shepherd the VIP . Solutions and look after him as best you can but . Service und Support without being too intrusive.” Depen- ding on the personality of the VIP this can be like walking on eggshells, which is indeed why you got to love this job! Lohrisch, who hails from Wupper- tal, enjoys relaxing with his wife and son on weekends when no trade fairs are taking place. He keeps fit by run- ning and skiing. And the 39-year old also has an unusual hobby: He is a Bundesliga referee and an international referee for field hockey. He will be refereeing a Champions League game in Lucerne in February 2011 as part of the European Champions Trophy for indoor hockey. Wir knacken jede Nuss

Hoppenlaustrasse 3-5 . 70174 Stuttgart Tel. 0711/22 00 778-0 . [email protected] www.ziegler-systemhaus.de

41 Events – Congresses

Broadway flair in the Filder region

Since the end of last year the musical ”I‘ve never been to New York“ has been run- ning in the Apollo Theatre – with songs from the singer and entertainer Udo Jürgens.

Recently Stuttgart has become neglects her mother Maria. The fun- relative. At sea a turbulent history even more attractive thanks to a new loving old woman feels rejected runs its course. musical sensation: “I‘ve never been and quickly decides to marry the love “The special features of the new to New York” is a lively piece of of her life Otto Staudach in New musical success includes, in addition stage entertainment featuring first- York under the Statue of Liberty. The to the unique music with song class show elements and 21 well- pair then secretly board a cruise ship. classics such as ‚Mit 66 Jahren‘ and known song classics by singer and In the attempt to stop her mother ‚Aber bitte mit Sahne‘, a story of entertainer Udo Jürgens. Arranger Lisa comes across Axel Staudach three generations that is performed and musical supervisor Michael Reed and his son Florian. The two also with lots of wit and charm”, en- sums up the special feature of the want to bring back their elderly thuses Sabine Mayer, who plays the musical: “The songs by Udo Jürgens lead role of Lisa Wartberg. “For all tell short stories in themselves. young and old, there‘s something The challenge of the musical is to Lots of maritime flair and Broadway there for everybody.” display the strengths of the songs atmosphere: „I‘ve never been to New The complex stage technology also in the context of the piece. York“ in Stuttgart‘s Apollo Theatre. in Stuttgart‘s Apollo Theatre is also I think that we have fully succeeded impressive: Over 1,000 square me- in doing so.” tres of plywood and 30 tons of steel “I‘ve never been to New York” were used to construct the entire set. features tales of longing, dreams Around 100 moving lights put the and the search for a fulfilled life. The future musical classics in the right successful TV presenter Lisa Wart- perspective. For tickets and more in- berg is at the centre of the action. formation please ring 01805/4444 Busy with her career plans she or visit www.musicals.de.

Message 1 | 2011 42 International Congress Center Stuttgart: Medical professionals drawn to the ICS

The ICS International Congress focus here will be on new perspectives Center Stuttgart is continuing to estab- of the clinical and academic cooperation. lish itself as an important conference Interdisciplinary meetings with partners location for first-class medical con- from the areas of cardiology, anaesthesio- gresses: The annual conference of the logy and cytology will form an integral German Society for Thoracic and part of the conference. Together with a Cardiovascular Surgery (DGTHG) is industry exhibition with approximately being held for the third time in succes- 80 exhibitors the ICS will be occupied. sion in February 2011 in the ICS. The fact that the experts on thoracic Medical congresses place high de- and cardiovascular surgery are now hol- mands on an event location: In addition ding their conference in the ICS three to a large room for the plenary session, years in a row is, according to Stefan Loh- for the most part several rooms are re- nert, Manager of the ICS, quite a particu- quired for parallel presentations, confer- lar success and the result of the good Neueröffnung ences and seminars – in different sizes work the ICS team has done: “We are Willkommen im and with state-of-the-art congress tech- particularly well positioned for interna- Parkhotel Stuttgart Messe-Airport nology. In addition, areas for accompa- tional events in the medical and pharma- nying exhibitions, catering, services and ceutical fields and have already made a organisations are required. Flexibility in name for ourselves with the important terms of space and by the Service Team congress organisers with respect to size, Zentral im Herzen von is necessary: The ICS has capacity for flexibility and service.” The organisers of Leinfelden-Echterdingen gelegen erreichen up to 10,000 people and offers an ex- the annual conference “Visceral Medi- Sie die Neue Messe Stuttgart und den tremely variable spatial concept with cine 2010” also saw the location advan- Flughafen in nur einer Minute mit der S-Bahn the large congress room for 3,000 visi- tages of the ICS. This event was held direkt vor der Haustür. tors, a congress and exhibition hall in the ICS last September by the Ger- with 5,000 spaces and a conference man Society of Digestive and Metabolic area which holds up to 2,000 people. Diseases (DGVS) and the German So- The ICS is ideal for the organisers of ciety for General and Visceral Surgery • 220 designorientierte Zimmer the DGTHG: “The congress in 2009 (DGAV), as well as the congress pro- in verschiedenen Kategorien was an excellent prelude for the subse- vider Interplan AG. Interplan is also em- • Restaurant mit Showküche quent years in Stuttgart”, emphasised ployed for the DGTHG conference and • Hausbrauerei mit Biergarten last year‘s conference president Prof. almost six months later will be wel- • Gemütliche Kaminlounge mit Bar Dr. Rüdiger Lange. At the 40th annual comed once again as a guest in the ICS. • Havanna Lounge conference of the DGTHG from 13 - 16 A reason for this is the ideal location • 18 Veranstaltungsräume für bis zu February 2011 up to 1,400 academic of the ICS which is situated right at the and scientific participants are expected, airport with direct connections to the 320 Personen including Germany‘s leading heart sur- main transport infrastructure. A visit to • W-LAN im gesamten Haus verfügbar geons, who will exchange information the Stuttgart metropolitan region is • Business Center mit kostenfreiem and opinions on the latest developments also worthwhile because of the many Internetzugang in their specialised field in Stuttgart. A offers and facilities. • Wellness & Spa Bereich mit Fitness Center und Sonnenterrasse Congresses/Events 2011 • Indoor Golfanlage

13. – 16.02.2011 14.04.2011 40th Annual Conference of the auto motor and sport – German Society for Thoracic Congress 2011, Environment and Cardiovascular Surgery and technology Organiser: German Society for Thoracic Organiser: Motor Presse Stuttgart GmbH and Cardiovascular Surgery & Co. KG

15. – 17.03.2011 07. – 09.06.2011 EMV 2011 International trade 14th German Children and fair & workshops for electro- Youth Support Day 2011 magnetic compatibility Organiser: AGJ Working Group Organiser: Mesago Messe Frankfurt for Children and Youth Support

11.04.2011 24.09.2011 2011 USI EMEA Conference Pri-Med Special Organiser: Ungerboeck Systems Medical training International GmbH Organiser: Pri-Med Deutschland GmbH Stuttgart Sightseeing

Sightseeing tip: Schauwerk Museum, Sindelfingen

Sindelfingen‘s Schauwerk Museum presents contemporary art in Cool creations what was formerly the Bitzer Kühlmaschinen refrigeration company.

Painting, sculpture, photography, Münch who managed to build up one of elegant museum. The building gives a light and room installations – the Germany‘s largest private collections of structured, almost clinical impression, Schauwerk Museum in Sindelfingen has artwork. The museum is to be found while the reserved style of architecture around 180 selected works of art from in the former production and storage with its white walls and views onto the the 20th and 21st century on display. buildings of the refrigeration company mezzanine floors ensures the focus re- The museum first opened in 2010 and is Bitzer Kühlmaschinen GmbH in Sindel- mains on the artwork. Further informa- home to works by Anselm Kiefer, Betti- fingen where a unique selection of work tion: Opening times: Sun 11.00 – 17.00. na Rheims, Nam June Paik and many is spread out over approximately 6,500 Reservations taken for guided tours Tues more contemporary artists. These pie- square metres of exhibition space. The and Thurs 15.00, Sat 11.00, 13.00, 15.00; ces all come from the, until recently, rooms have been extended by the Stutt- Sun 11.00. Phone: +49 (0)7031/932- almost unknown collection of Peter gart architectural office BFK Architekten 4900, email: fuehrungen@schauwerk- Schaufler and Christiane Schaufler- which has resulted in a spacious and very sindelfingen.de.

Hotel tip: Bad Hotel Bad Überkingen

Tradition and innovation

Where can you experience a relaxing stay and conduct effective conferences during the trade fair? Message presents attractive hotels in the Stuttgart region.

Great emphasis is placed on traditional values such as hospitality and individual service in Bad Hotel Bad Überkingen. With The ideal place for guests to 52 rooms behind a historic timber-framed façade, the hotel pro- relax and refuel: vides its guests with the perfect setting to relax after a stressful day Bad Hotel Bad at the trade fair. All single and double rooms have, in addition to Überkingen. the facilities expected of a four-star hotel, a wireless Internet connection which is free of charge. For seminars and conferences, there are three rooms with capacity for up to 35 people boasting state-of-the-art conference technology. There are also more than enough complimentary parking places. Guests have the opportunity to sample a variety of culinary delights at Bad Hotel Bad Überkingen: regional specialities with game or fish (depending on the time of the year), Mediterranean dishes, as well as an extensive selection of wines. The New Messe Stuttgart is only 50 kilometres away and accessible via the A8 motorway. For further information, please call +49 (0)7331/3020 or send an email to [email protected] or visit the website at www.bad-hotel.de.

Message 1 | 2011 44 Highlights 2011 Gastronomy tip: Wirtshaus Garbe (Stuttgart)

11.12.2010 – 01.05. Rustic and regional Willi Baumeister: The “Gilgamesh” Cycle From wine tavern to gourmet temple: Staatsgalerie Stuttgart Stuttgart has it all. (State Gallery) Käsespätzle (thimble dumplings 05.02. – 22.05. made with cheese), roast beef, prime Cosmos Rudolf Steiner boiled beef with horseradish sauce, roast Kunstmuseum Stuttgart veal, homemade Maultaschen (filled (Art museum) pasta squares) or Dinnete (a type of Swa- bian Tarte Flambée with different top- 12. – 20.03. pings): The menu at Wirtshaus Garbe in Bach Week in Stuttgart Stuttgart‘s Plieningen reads like an ency- Stuttgart clopaedia of the Swabian cuisine. The traditional tavern with a beer garden is 12.03. – located close to the renowned Hohen- 03.07. heim Palace and is the perfect place to John Con- escape to when taking time out from the stable – trade fair. Messe Stuttgart and Stuttgart Virtuoso of Perception Airport are only five minutes away by State Gallery car, with an Stadtbahn station only 50 metres from the tavern itself. Further 23.04. – 15.05. information: Wirtshaus Garbe, Tel.: Stuttgart Frühlingsfest +49 (0)711/3421-18-0, Email: info@ Cannstatter Wasen wirtshausgarbe.de; Internet: www. Homely tavern with traditional Swabian cuisine: wirtshausgarbe.de. Wirtshaus Garbe in Stuttgart-Plieningen. 1010_ES-Anzeige 200x138,5-1_0 18.10.10 18:19 Seite 1

(T)Räume...... für alle Gelegenheiten

Neckar Forum Altes Rathaus Osterfeldhalle Esslingen am Neckar, die zweitgrößte Stadt in der Region Stuttgart, verfügt über drei Veran staltungshäuser, die für Tagungen, Kongresse und Events aller Größenordnungen geeignet sind: Ihr Ansprechpartner:

ß Neckar Forum, Großer Saal für bis zu modernen Räumen in historischem Esslingen live 1200 Personen, acht Konferenzräume Ambiente für bis zu 150 Personen Kultur und Kongress GmbH für 10-130 Personen, direkt ange- Ebershaldenstraße 12 schlossenes Hotel mit 150 Zimmern ß Osterfeldhalle Berkheim, eine Halle 73728 Esslingen am Neckar und 270 Tiefgaragenplätzen mit zwei Sälen und Seminar räumen Tel. +49 (0) 711/ 41111-700 für bis zu 790 Personen Fax +49 (0) 711/ 41111-999 ß Altes Rathaus, eindrucksvoller Fach- [email protected] werkbau aus dem 15. Jahrhundert mit www.esslingenlive.de Opinions

Visitor figures from CMT 2010 and the fully booked trade fair halls for CMT 2011 show that travelling is

still high on the public agenda. Above all, short trips and city breaks are in huge demand. The increasing number of trips taken over the last few years have not necessarily been abroad and many travellers have

also ventured off on their own.

These days, the modern traveller often wants to plan the trip himself,

from the travelling to the destination to the action and adventure involved.

And there is plenty of information available to do so: in our guidebooks

for example, through travel agencies, television, radio and the Internet.

Not forgetting, of course, the first-hand information from tourism trade

fairs such as CMT.

This sector is developing so quickly that what was current yesterday is

already old news today. Making it all the more important to be able to Dr. Stephanie Mair-Huydts, Managing Director at MAIRDUMONT, identify the latest trends. Over the past few years, there have been Karl Baedeker Verlag, DuMont Reiseverlag, Ostfildern. developments in both print and online media. The Internet has plenty to “Action and adventure” offer, however not all users are able to manage its information overload. The advantage to using guidebooks, such as from Baedeker, DuMont or Marco Polo, is that they provide a concentration of useful information.

Our authors seek out the ‚best of the rest‘ for readers, with the brands now recognised as a quality guarantee.

I see this service extending across all media as people turn to a variety of sources and at different stages of their journey. What is important is that each medium recognises its strengths and builds on them. Today, there are already so many ways to research a journey, even on-the-go using the iPhone or iPad applications.

And this is a trend we are going to see a lot more of.

Imprint Editor: Photos: Allgemeiner Deutscher Fahr- Solitude Revival e. V., Staatsgalerie 73732 Esslingen, Messe Stuttgart, 70629 Stuttgart rad-Club, Aramark GmbH, Bad Hotel Stuttgart, Stage Entertainment GmbH, Contact: Karin Weber, Bad Überkingen, Boerse Stuttgart AG, Stiftung Entwicklungs-Zusammen- Tel. +49 (0)711 33 59 16, Person responsible: Robert Bosch GmbH, Bundesverband arbeit, Stuttgart-Marketing GmbH, Fax +49 (0)711 93 78 93-9, Thomas Brandl Mittelständische Wirtschaft, Canon Tourismus-Marketing GmbH Baden- E-mail [email protected] Communications LLC., Dethleffs Württemberg, Konstantin Tschovikov/ Editorial office and production: GmbH & Co. KG, EUROEXPO GmbH, Messe Stuttgart, Verkehrs- und Tarif- Print: correct. – Klaus G. Danner, Fotoagentur Friedrich Stampe, GDA verbund Stuttgart (VVS) Bertsch KG MEDIENPRODUKTION, 70182 Stuttgart, GmbH Waldenbuch, Karawane Reisen, 70771 Leinfelden-Echterdingen Telephone: +49 (0)711 45 79-5 51 Kenya Tourist Board, Ernst Klett AG, Layout, composition, repro proof: Lichtblick, Mack Brooks Exhibitions Gerhard Baumann GmbH & Messe Stuttgart: Editorial staff: Ltd., Palazzo Produktionen GmbH, Co. KG, 71638 Ludwigsburg Messepiazza 1, 70629 Stuttgart, Sabine Armbruster, Gerd Fleischer, REECO GmbH, RETRO Promotion Telephone: +49 (0)71 41 688 96-3 Telephone: +49 (0)711 185 60-2436, Karina Grützner, Stephanie Josst, GmbH, Ruthenberg & Richter GbR, Graphics: Gabriele Kleefeld Fax: +49 (0)711 185 60-2305 Susanne Kirschbaum, Jens Kohring, Peter Sauber Agentur Messen und Internet: www.messe-stuttgart.de Axel Recht, Silvia Stoll, Micaela Kongresse GmbH, SCHAUWERK Advertisements: E-mail: Wieber-Thielmann Sindelfingen, Schneider Metallbau, Beck Medien- und Verlags-GmbH, [email protected]

46 beaufort8.de

WER MIT DEM KANN NEUEN SICH ABO SPART, HALT WAS LEISTEN.

12 Monate fahren, nur 10 Monate zahlen. Mit dem neuen Abo sparen Sie aufs Jahr gesehen nahezu 17 % gegenüber dem MonatsTicket – je nach Abo und Zonenanzahl bis zu 380 Euro. Doch es kommt noch besser: Durch die wahlweise monatliche Abbuchung haben Sie einen zusätzlichen Zahlungsvorteil. Machen Sie es sich also bequem und gönnen Sie sich und Ihren Liebsten etwas Gutes von der Ersparnis. Am besten, Sie bestellen das Abo gleich in Ihrer Verkaufsstelle oder ganz komfortabel online. www.vvs.de

VVS_AZ_ABO_210x297_4c.indd 1 01.12.2010 16:29:56 Uhr rz_ids_anzeigen:messe_210x297_2 01.10.10 15:51 Seite 1 e d . l i NEU g a

Unser Klassiker aus Aluminium mit abgerundeten Ecken.

Produktlösungen für Kennzeichnung, Identifikation & Corporate Design Namensschilder für Messen und Kongresse. www.identity-sign.de

B.H. Mayer’s IdentitySign GmbH Steubenstraße 21 | DE 75172 Pforzheim | Fon +49 (0)7231 9231-0 | Fax 9231-50 [email protected] | www.identity-sign.de