Research Article 2016 Global Media Journal ISSN 1550-7521 Vol. 14 No. 27: 51 Sweeping the Unclean: Social Media Merlyna Lim* and the Bersih Electoral Reform Canada Research Chair in Digital Media Movement in Malaysia & Global Network Society, Carleton University, Canada Abstract *Corresponding author: In this artcle I investgate how social media was utlized and appropriated in the Merlyna Lim electoral reform movement in Malaysia called Bersih. By identfying and analyzing roles of three dominant social platorms in the Bersih movement,
[email protected] namely blogging, Facebook, and Twiter, I reveal that social media is both the site and part of the contestatons of power. Social media is integral to the shaping of Bersih movement's imaginaries, practces, and trajectories. As a social Canada Research Chair in Digital Media & Global Network Society, Communicaton & and material artfact, every technological platorm such as blogging, Facebook, Media Studies, Carleton University, Otawa, and Twiter has its own socio-politcal propertes that postulate distnctve roles ON K1V8N3,Canada. and limitatons for its users. Keywords: Malaysia; Bersih; Politcs; Blogging; Social media; Facebook; Twiter Tel: 6135202600 Received: August 05, 2016; Accepted: September 16, 2016; Published: October 15, Citation: Lim M. Sweeping the Unclean: 2016 Social Media and the Bersih Electoral Reform Movement in Malaysia. Global Media Journal. 2016, 14:27. Introducton "It was 1.45 pm in Kuala Lumpur.The Light Rail Transit (LRT) staton at Pasar Seni was unusually busy. A crowd of thousands, screamed. Smoke was everywhere. It started looking like a war mostly young, walked towards the Dataran Merdeka, a historic zone." square once a focal point and cricket pitch for the Britsh colonial presence in Malaysia.