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Peen )SS By , _.ertheless, pleading limited funds and They won the state even though three out of legendary legislator Henry B. Gonzalez with 64 An axiom of politics is don't waste time, political infrastructure, Republicans this year four Latinos there voted for Clinton. percent, even through the Express-News money and effort on voter blocs that are made only token efforts for Hispanic support, They were wrong about Florida, where twitted him by endorsing his Republican considered too small or intransigent to make a even in Texas, California and Florida. In Hispanics, mostly Cubans, comprise 8 percent challenger. difference. The Republicans seem to have Texas, they believed they could concede this of the voters. In 1996, the state's Latinos gave Even Democrat Victor Morales, the Texas made that early assumption about the vote and still win because of their overall Clinton 44 percent of their vote, double the 22 schoolteacher running for political office for the H ispanic vote in this strength percent he received in 1992. Dole got 46 first time against incumbent Sen. Phil Gramm, year's presidential race there. Percent. did better than expected. Morales got 44 and took it to heart It was The GOP got clobbered as predicted in percent of the vote, even though he was short during the campaign. different in California, with a big assist from Hispanics on money, experience and adequate support No meaningful California. who checked Clinton's name on 86 percent of from the Democratic election machine. strategy was created to The GOP their ballots, according to exit polls. While the Hispanic vote was far from the favor gain among viewed New York wasn't any decisive factor in Dole's Hispanic voters for Bob Hispanics better for the GOP. loss, the Dole camp

Dole, no experienced as a lost There, exit polls show erred in ignoring it. In political operatives cause 91 percent of the the year 2000 and were recruited, and few because of Hispanic vote, largely forever after, the

funds were committed. the Puerto Rican, went for Hispanic vote can be the

In short, there was no anathema Clinton. decisive factor in dose serious GOP quest for toward In Chicago, another presidential races. H ispanic support Gov. Pete large Hispanic enclave, No one should be The Republicans Wilson and incumbent Democratic lulled into believing that didn't give much unpopular Congressman Luis Hispanic Democrats

credence to the fact that the Hispanic vote grew issues like affirmative action and immigration Gutierrez received 94 today are Democrats by 30 percent over the 1992 total with 6.6 policy, which Latinos equated with the Dole Percent of the vote in hi , forever. Three of the 18 million Latinos registered in 1996. At least 5 platform. Nevertheless, the Republicans made ethnic district, offering Hispanic members of million voted, according to the Southwest Voter a big assault in the last weeks, hoping to Clinton a reverse Congress - two from

Registration Education Project . rekindle California's conservative bent, with coattail ride. Florida, one from Texas True Hispanics mostly Mexican Americans perhaps some help from the legacies of native That was the tale in are Republican. All won in the Southwest and Puerto Ricans in the sons Nixon and Reagan other states where reelection easily in East - are predominantly Democrats and vote The GOP figured Florida's Cubans were a Hispanic Democrats wore heavily Hispanic likewise. lock considering their fervent party support in by large margi.ns.l districts. And, for the

Nevertheless, it's a big hunk of votes, the past But they underestimated President Nationally, Clinton received 72 percent of the first time in memory, a Latino Republican was particularly when they are concentrated in Clinton's recent overtures to the exile Hispanic vote, Dole 21 percent. Overall, elected to the California Assembly. cluster areas in key states. Handled well, they community with his anti-Castro policy Hispanics voted for Democrats over The lesson learned is that the Hispanic can elect you a member of Congress and help initiatives. Republicans, 74 percent vs. 24 percent. constituency will respond, right or wrong, to out with a senator and, of course, a As for other states with large clusters of Democratic Congresswoman Lucille Roybal- the issues and the appeal. Let the politician presidential candidate. Hispanic voters, they simply left it to Dole's Allard of East Los Angeles won reelection with beware if he thinks otherwise

The campaigns of Richard Nixon and Ronald overall appeal of decency, experience and 82 percent of the vote, and in New York, Jose (Carlo• Conde of Washington, D.C. has worked in

Reagan -- and to a certain extent, George Bush family values. These would play well, they felt. Serrano won with 96 percent. government and journalism in Texas, Washington, D.C.

and Latin America. He was a Whit. House press officer -- successfully courted this vote in some key Well, the Republicans were right about All of the Democrat Hispanic House members

under President Richard Nixon.) vote-rich states. Texas. They didn't need the Hispanic vote. won by large margins, including San Antonio's (cl 1996, Hispanic Link News

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• Oki 9 % ;rief '^ ^ ^ News s • " El Respeto ^--^^^ ^ ^ ^ t Al ^ at 'rank Derecho Ajeno . . , .- . . . gotta ^ ^ ^ a^ ^ V ^ 9 Es La Paz" !^ ^' ^ ^ ^ ^ * 1/3 of all Homeless are Vets ^ ^ 40 One in every three homeless men seeking refuge at a network Lie Benito Juarez 1i et ' ^ r ^ ^ O'S oo`e oe' 'e°e"eee°^ee 00 0^-ee.^e o o s o`reoe eee^e^. of shelters is a veteran, a survey released Saturday showed. The

ESTA BI.ECIDO ; ^ ° 1977 !!R\ . :`>'®90^^Y^:'@'+a +yde'4 ^ °:^ R f ¢►l t-f, ;:^ figure far exceeds the percentage of veterans in the overall popula-

CSTAHLISIII:I) 1977 ..:...:. .4, ^A `' ! /^ .^, tion or of male veterans among all American males, according to r i ^8^^ 7 ,^^w .^ oVr0 ii+l ^t^•. .a.^7!7^/^i?^ 4 ^ ^i,^ ` 1`6I.i,^^vw'wi_\_ , AP reports. afvvsr xe vvvvvvvst vvvV' vipt vvvNPX' Sly vs. xvsney sf xr vflf sf vvvst vvVW vSr va•S:St.Sr vvvvvstse xe sf xvxSt ‚S vx.r.sflvst st v.risW ^!• The International Union of Gospel Missions survey, conducted at 133 shelters across the country, found that 34 percent of the

Vol XX No. 7 Week of November 14 to November 20, 1996 Lubbock, Texas 10,400 men seeking refuge were veterans of war or military serv- ice The union has conducted the survey for the past eight years. In 1991 the survey showed 29 percent veterans, a figure that remained stable until 1993. Then it began a steady increase to Corn entarios EI Papal de los Hispanos the current level. By comparison, the Veterans Administration estimates there de Bidal are almost 27 million veterans in all, about one in 10 of the total

by Bidul AKtlero Que Surge en la Elecciön population Male veterans represent about 19 percent of the male Most politicians only tell population. you what they want you to National statistics on the homeless vary widely. In 1994, a

know via commercials and de un Presidente Clinton administration task force estimated that 7 million Ameri- every now and then new Por Carlos cans were homeless sometime during the second half of the conferences which leave very Conde 1980s, far more than 1990 Census calculation of 600,000 people. little room for Un axioma en la politica no malgastar tiempo, dinero y esfuerzo en bloques de electores a specific Of the 7 million total, the government estimated that half a mil-

questions los que se les considera demasiado pequenlos o intransigentes como para hacer una lion, or about 7 percent, were veterans. from people diferencia. Los republicanos parecen haber hecho temprano esa presunci6n sobre los votes that want to More recently, the VA put the number of homeless veterans at hispanos en la contienda presidential de este afto, y la tomaron en serio durante la

know how about 250,000. camparla. the candi- No se cre6 ninguna estrategia

dates really

importante para obtener favor entre los stand on the Clinton: Incremental issues. electores hispanos pare Bob Dole; no se One of the reclut6 a operadores politicos Health-Care Reform

experimentados, y pocos fondos fueron only ways Administration officials said President Clinton and his aides

that is left to find out what a asignados. En resumen, no hubo una are developing incremental proposals to fill gaps in health

candidate's record is, is to do büsqueda aerie por parte del Partido insurance coverage, reports The New York Times.

research. This take time and Republican en cuanto al apoyo hispano. The proposals, to help provide coverage for some of the nation's time is something that not a Los republicanos no le dieron mucho 10 million uninsured children and to help pay premiums for work-

lot of us have to spare. credito al hecho de que la votaci6n ers who are between jobs, look more feasible now because medi- There has been lots of talk hispana creci6 en un 30 por ciento sobre el during the campaign about cal costs are coming under control. welfare reform and the total de 1992, con 6.6 millones de latinos Donna Shalala said last week that the administration would

inscritos para voter en 1996. Por to try to expand coverage step by step, rather than by proposing a direction the State will take menos 5 millones votaron, segtin el concerning this issue. grand scheme to redesign the health care system. But Chris Jen- One of the candidates for Proyecto del Suroeste para la Inscripciön y nings, a White House aide who coordinates health policy for the State Senator, Robert Duncan Ensenanza de Electores (SWVREP en president, said the efforts would be carried out "in the context of

already has a record as to how ingles). a balanced budget." he will vote. Es cierto que los hispanos -- The administration is considering two approaches. One is to One vote that really came primordialmente los m6xicoamericanos make sure that all eligible children enroll in Medicaid, the feder- to my attention that was cast del suroeste y los puertorriqueiios del este al-state health program for low-income people. Nearly three mil- during the last session was son predominantemente democratas y lion uninsured youngsters are entitled to Medicaid, but not Duncan's vote to require welfare receipients to learn votan como tales. enrolled. E nglish. This obviously aimed No obstante, es una gran cantidad de The other approach is to help families buy private insurance

for children who do not qualify for Medicaid. A sharp reduction in at epanlsh speaking persons votes, especialmente cuando tie nen

and trying._to me...to give concentraciones en estados claves. Si se lee manela bien, ellos pueden elegir a un miembro health care inflation and in the rate of growth of Medicaid makes

the impression that there is a del Congreso y ayudar a elegir a un senador y, por supuesto, a un candidato presidencial. these and other proposals look financially feasible.

greater amount of Spanish Las campanas de Richard Nixon y Ronald Reagan -- y hasta cierto punto la de George The effort to help children is buttressed by a recent report from

speakers on welfare than Bush -- cortejaron con exit° estos electores en algunos estados ricos en votes decisivos. the General Accounting Office. "The number of children without there are English speaking Sin embargo, alegando la limitacion de fondos y la infraestructura politica, los health insurance coverage was greater in 1994 than at any time persons. republicanos solo hicieron en este aHo gestiones simbolicas por el apoyo hispano, min en in the last eight years," the accounting office said "In 1994, the One question comes to Texas, California y la Florida. percentage of children under 18 years old without any health mind....What will having to

insurance coverage reached its highest level since 1987 -- 14.2 learn English contribute to En Texas, ellos creyeron que podian regalar estos votes y todavia ganar debido a su fuerza getting people off welfare? abrumadora alli percent, or 10 million children who were uninsured." In addition, People that are on welfare En California fue distinto. El Partido Republican° vela a los hispanos como causa perdida, the report said, the proportion of children with private coverage will probably never have to debido al gobernador anatema Pete Wilson y las poco populares controversias en tonic a la decreased every year from 1989 to 1994. - compose an essay or write a accibn afu-mativa y la politica de inmigraci6n, a los que los latinos hacian equivalentes con The situation appeared to improve slightly last year. Prelimi-

novel. So why the need to la plataforma de Dole. No obstante, los republicanos efectuaron un gran asalto en las nary data from the Census Bureau show that the number of unin- learn English? tiltimas semanas, esperando volver a encender la inclinaci6n conservadora de California, sured children dipped in 1995 to 9.8 million, or 13.8 percent of all Duncan's reply would quizäs con alguna ayuda de los espfritus de los hijos de allf, Nixon y Reagan youngsters. But the increase was less than might have been probably be that they will El Partido Republicano tome por centado el que los cubanos de la Florida estaban expected in a strong economy, with more than a million new jobs, have to learn how to fill out seguros, considerando su ferviente apoyo al partido en el pasado. Pero subestimaron los because many companies cut back coverage for children and an application for employment. acercamientos recientes del presidente Clinton a la comunidad exiliada con sus iniciativas spouses of employees. I would think that those de cursos de acci6n contrarios a Castro The General Accounting Office said there were several possible people on welfare compete for the lowest paying jobs that En cuanto a otros estados con grandes ntideos de electores hispanos, ellos se lo dejaron explanations for the fact that eligible uninsured children were not

require one sentence in simplemente al atractivo corUunto de decencia, experiencia y valores familiares de Dole. enrolled in Medicaid:

English. Do you have any Elks creyeron que esos factores trabajarian bien. -- Some parents do not realize that their children may qualify,

work? If persons on welfare Bueno, los republicans tuvieron raz6n acerca de Texas. No necesitaron del voto hispano. even if the parents work full time.

have qualified, most Ganaron el estado atin cuando tres de cada cuatro latinos de alli votaron por Clinton. . "Getting enrolled in Medicaid is difficult for low-income

assuredly, they understand Pero se equivocaron sobre la Florida, donde los hispanos, principalmente los cubanos, families," many of whom are turned down because they fail to English...from talking to forman el 8 por ciento de los electores. En 1996, los latinos del estado dieron a Clinton el 44 comply with procedural requirements. caseworkers they can apply por ciento de sus votos, el doble del 22 por ciento que el recibi6 en 1992. Dole recibi6 -- Some families see Medicaid as a welfare program and do not for jobs....since that is one of the requirements of getting solamente el 46 por ciento. Considerando que el perdi6 el estado por 300,000 votos, el voto want to be stigmatized as relying on welfare. welfare...as a matter of fact, hispano de la Florida lleg6 a ser definitivamente un vote decisive. Federal officials say they want to be sure that states do not El Partido Republicano recibi6 una paliza en California como se habia pronosticado, con they probably have more cut back Medicaid eligibility if the federal government offers new communications skills in the una gran ayuda de los hispanos que marcaron a Clinton en el 86% de sus boletas, segtin las forms of assistance to uninsured children. Through such cutbacks,

real world, than Duncan encuestaa a la salida de los colegios electorates. states could substitute federal dollars for state money. himself. Nueva York no fue mucho mejor. Allf, las encuestas de salida muestran que el 91 por Just three days before Congress adjourned in October, Sen.

Duncan's record relating to ciento de la votaci6n hispana, predominantemente puertornqueiia, fad para Clinton. John Kerry, D-Mass and Kennedy introduced a bill to provide t welfare is very dismal. More to (Continüa en la Pagina 5) federal money to the states to subsidize insurance premiums for ` come next week. children with family incomes too high to qualify for Medicaid. The amount of the subsidy would be reduced as a family's income

^ increased.

EG m ß HEIISPIIPERS El Editor, Lubbock, TX, November 14, 1996 Page 2

La Gran Cualidad de Maniana Para Sittin' Here

los Grandes Negocios: El Ser Latino Thinkin• Por Louis Aguilar estos eran productos excelentes porque son la es caalero, e maialpres r s6 o p1uej lei me orar Durante su carrera de 30 aiios en Kraft los que comian los latinos, "Deberia haber es nutrid e n parte , por la rea de que los eaten arrancando desde un punto muy bajo. General Foods Inc., Enrique Guardia crey6 dicho que, por la influencia etnica de siempre que 61 tenth una ventaja sobre la latinos, esto es lo que todos van a ester No obetante, escasamente el uno por ciento No Column This Week competencia. Su ventaja era el ser latino. comiendo". de los ejecutivos y directores principales de By Ira Cutler Los altibajos profesionales de Guardia, Muchos latinos que treten en los Estados las empresas incluldas en el Fortune 1000" Usually, unless a holiday falls on a Monday or I am on my nacido en Panama, sirven como testimonio Unidos dentro de una culture dual, son latinos, segün la Asociaci6n Hispana honeymoon or something, I write a column every week I am not

de una creencia compartida entre los desarrollan una sensibilidad cultural aguda pare la Responsabilidad Empresarial. writing one this week and I thought that I ought to say so ejecutivos empresariales latinos. A medida y la capacidad de adaptarse Elio se traduce Los ejecutivos entrevistados para este instead of just being sneaky about it. Once before I decided to que el mercado se vuelve global y Estados e n una ventaja en los negocios, porque artfculo y mencionados en el libro de Failde skip a week and a rabid fan (there really are such folks!!) told me las diferencias culturales citan una gama amplia de razones que Unidos se convierte en una sociedad pueden absorber that she looked for the column each and every day and never explican las cifras bajas, incluyendo la multicultural, en la que los latinos surgen de un nuevo mercado y una fuerza de gave up until the next Monday's column came out. So this week, como la minoria predominante, muchos laboral cambiante. Nadie tiene una limitaci6n en las oportunidades de instead of just skipping it, I thought I should stand up like a ejecutivos empresariales latinos esten oportunidad mejor de notar tendencies ensedanza, el racismo corporativo -- convencidos de que su oportunidad ha nuevas en un mercado estadounidense con incluyendo la falta de mentores -- y una man and announce the absence of a column. llegado. una influencia latina cada vez mayor. culture que se enorgullece en ser pionero There are a bunch of reasons Guardia era multicultural antes de que el E ste sentimiento fue mencionado una y antes que en trabajar para una companfa For one thing, I am really tired I am a partner in a rapidly t6rmino se pusiera de mods. Alle por la otra vez al ejecutivo de los medios grande. growing consulting firm and, since my partner has a daughter in

mediania de la decade de 1970, 61 se hizo informativos de Nueva York, Augusto A. E n diez cortos aims, el nümero de college and I have a house full of no furniture, we never seem to

cargo de una plaza en Francia y prosper6 Failde, que entrevist6 dirigentes y negocios de latinos en los Estados Unidos feel so booked that we turn any new business down. Our staff is por la mina razen que sus predecesores empresarios comerciales latinos para un se ha cuadruplicado. La revista "Hispanic just as bad -- they do not seem to feel busy until the moment anglo-americanos habian tropezado -- los libro publicado recientemente titulado "El Business" informa que sobrepasaron la right before they keel over from the weight of too much work. los marca del mill6n el ado pasado. En 1987, negocios y el china social de a11ä diferfan de Exito Latino: Perspectives de 100 de And this month it seems that all of our clients had a meeting Profesionales Latinos de Mayor Exito en apenas habfa 250,000 de ellos. los de la corriente principal de los Estados without us and agr ed to all demand everything by the end of los Negocios en los Estados Unidos" (Simon Failde cree es el avance de los Unidos. September. This is especially remarkable since none of our cli- "In administrador estadounidense tfpico & Schuster, $22). Redactado con el escritor empresarios Latinos por mäs razones que ents even know each other -- or so we had thought. e n Paris ... grunfa porque no era como independiente William S Doyle, el libro ellos cuenten con la conciencia Chicago", explica Guardia, quien se jubil6 fue publicado en ingl6s y en espadol. multicultural y la 6tica de trabajo. Hay Also it is getting cold in the Northeast and I have to do all of

e l ado pasado como vice-presidente de Muchos de los ejecutivos entrevistados otras tsfras: this squirrel like work to prepare for winter. I cleaned the garage

grupo de Kraft General Foods USA. contaron relataron c6mo ellos habian E n 1980, la poblaci6n latina de los this morning so that we can put the cars in there and later on I

Guardia simpatizaba con un pueblo que sobresalido en situaciones donde los no- Estados Unidos, excluyendo a Puerto Rico, have to try to figure out what the deal is about the storm wind- protegia a su idioma y culture propios. El latinos podlan haber tropezado. No siempre era de 14.6 millones. Hoy es de 28 millones, ows. This will be our first winter in this new house -- new for us Ileg6 a dominar el fiances y "se convirti6 tuvo que ver con el comprender el mercado con un poder adquisitivo de $220,000 but built in 1922 -- and we find that we have about 1.5 storm

millones. basicamente en parisiense". latino. En las negociaciones en el Japan y La Oficina del Censo calcula que windows for every window and some windows that no existing pudieron distinguir los la poblaci6n latina este aumentando ocho E l resultedo fue que obtuvo tantas E uropa, eilos storm windows fits. Since no previous owner in the last 75 years yentas como ningün administrador de Kraft matices culturales de la situacion Ines veces roes räpidamente que la poblaci6n no ever threw anything out, we also have radiator covers that fit no habfa logrado antes. repidamente. latina. A ese ritmo, los latinos Ilegaren a

All os despues, Guardia aprendi6 la E l efecto econ6mico y cultural de los ser la minorfa predominante de la naci6n known radiator and cabinet drawers with no cabinets to house leccien de mercadeo de los frijoles negros, latinos florece mundialmente. El ritmo loco hacia el ado 2010. Los hispanos son them. I am keeping it all, too, to honor the tradition and just in el arroz al estilo hispano y la "salsa". El de la macarena es una de las modas de tambi6n el grupo 6tnico mes joven del pals, case a right sized radiator shows up or I can figure out a way to

trat6 infructuosamente de incliner a Kraft canci6n y baffle mss populares en el con una edad promedio de 26 aims. use a storm window that is bigger than the windows. Then, too, para que ampliara su lfnea de productos a planeta. El programa principal de television "Yo les digo", dice Failde, "muchos latinos we have big plans for a Spring garage sale, to which you are all

e n las Filipinas es una novela mexicana. con negocios creen que nuestro momento es fin de incluir a dichos alimentos. invited. "No tuve 6xito", reconoce 61, "porque no Todo el mundo, desde los suecos haste los 6ste, ahora". Part of the story, too, is that I really did not have an idea for a me di cuenta de toda la sagacidad de mi japoneses, compran Ines salsa cada ado. (Louie Aguilar de Washington, D.C. es critor por cuenta propia.)Propiedad literaria regietrada por Hispanic column this week. I have tackled welfare reform, school choice, E l argumento de que las oportunidades idea". Link News Service en 1998. latinos estadounidenses suban terrorism and the presidential election in recent weeks and part EI trat6 de convencer a sus jefes de que para que los of being tired -- I hope that is what it is -- is that I cannot think of what else to say. Once when I was doing a Standin' Here Tal- kin' speech someone in the audience asked me how I could come Deciphering The Election's Message On up with a new column every week and I told him, like a smart ass, that some weeks I had as many as two or three separate thoughts. Well, not this week. Puerto Rican Independence , I thought about a baseball column but got stuck trying to fig- By Lance Oliver Rossello and the NPP. He dency, however, and her cam- viable option, the PIP has ure out what to say. I was tempted to to be a grouch and rant SAN JUAN, Puerto Rico -- gained control of the party and paign was run independently seen its electoral support and rave about the use of "wild cards" in determining play-off One of the central themes of was elected to its presidency of the PDP machinery dwindle rather than grow. spots. My tendency is to be against pretty much anything new, the campaign of David Norie- with more them 80 percent of The election was a close call That irony may be the mes- particularly as regards a traditional institution like baseball, but ga, the Puerto Rican Indepen- the vote in a five-way race. for the PIP, which needed to sage the PIP takes home from wild card slots are keeping fans in some cities interested who dence Party (PIP) candidate would normally have given up on the season and tuned out by Now, Calderon finds herself in win 3.5 percent of the vote to this election, but not one it for governor, was that the Nov. a nearly identical spot. retain its automatic position would like to hear. this time. That is exactly the purpose of having a wild card pro- 5 general election was not a cess and it is nice to see a policy innovation that actually pro- "In 1997, the official with on the ballot. Many party (Lance Oliver of Guaynabo, Puerto referendum on Puerto Rico's the most power, the biggest members had hoped that Nor- Rico is a freelance writer. He is duces the results it was intended to achieve. How come we are political status. budget and the highest posi- iega, a popular legislator for former editorial page editor of the San never able to do that in the social services? Noriega only won 3.8 percent tion in the Popular party will Juan Star.) Then, in desperation, I considered a compilation of neat things 12 years, would win close to 8 (c) 1996, Hispanic Link News Serv- of the vote, a disappointing be Mayor Sila Calderon," I that people have written to me in response to columns -- an (ugh) percent of the vote, but the ice. Distributed by the Los Angeles result for the PIP, but his "Ira's mailbox" kind of feature. I could tell you about the guy who pointed out Rony Jarabo, a managed only half as much. Times Syndicate message has the ring of truth former legislator, commenting Arguably, independence for wrote a few weeks ago in response to my column in which I said I as the voting results are sifted on the election results for Puerto Rico is more within was going to write-in Hubert Humphrey. He said he voted for

for meaning. WLII television. reach than ever, if only Clinton last time with a clothespin on his nose, believing that

The final figures showed Columnist and political ana- because the end of the Cold Subscribe Call then candidate Clinton had the "morals of a wart hog" And this

Gov. Pedro Rossello winning lyst Luis Davila Colon agrees. War has diminished opposi- time, he said, he was going to vote for Clinton again even if he 51.2 percent of the vote, "Now the pressure on Sila tion to independence in the had to wear a gas mask and so should I The case made in this becoming the first candidate Maria Calderon is going to be Pentagon and among many note and others was that Clinton, awful as he is, is more likely Bob ever to top 1 million votes in a tremendous to assume the members of the U.S. Congress, to see his self interest in doing things for low income people than Puerto Rican election. His pro- leadership of the Popular who were concerned about mil- Dole -- not an issue of character or belief but about who stands to statehood New Progressive party and direct the recon- iary bases on the island. Yet gain by what. I liked this letter and I love the ones (two this Party (NPP) also retained con- 763-3841 month) where people ask for permission to reprint a column. I struction," Davila said. at the moment when U.S. offi- trol of the resident commis- Calderon has said she does cials in Washington are talk- always say "aww, shucks" and "yes." sioner post in Washington, not aspire to the party presi- ing about independence as a But the strongest reason I am not writing a column this week D.C., both houses of the legis- and dance craze on the planet. is that I do not have to. My deal with HandsNet is that I will lature and about two-thirds of The top television show in the write a column "most weeks", i.e. more weeks than not, and I the island's 78 mayoral seats. Tomorrow's Big Business Philippines is a Mexican soap have already written more than 26 columns this year so I cannot Yet the sweep doesn't neces- opera. Everyone from the fail. My goal, and it is only my goal and I do not owe it to any- sarily translate into support Swedes to the Japanese buys body, is to end up in the high 30's by year's end. There is noth- for statehood, several analysts Asset: Being Latino more salsa every year. The ing driving me, nothing forcing me to go to the computer on a wee- are quick to point out. As an By Louis Aguilar full wisdom of my idea." He contention that opportunities kend when I am tired, have to clean the garage and have nothing editorial in the island's biggest Throughout his 30-year tried to convince his bosses for U.S. Latinos to climb up much to say. Writing a weekly column is not, no matter what

the corporate ladder can only daily newspaper, El Nuevo career at Kraft General Foods that these were terrific pro- people say, addictive. get better is fed, in part, by Dia, stated, the voters looked Inc., Enrique Guardia always ducts because that's what Ira Cutler says he's seeking a semi-legitimate outlet for thoughts and at the Rossello administra- felt he had an advantage over Latinos ate. "I should have the reality that they are start- ideas too irreverant, too iconoclastic, or just too nasty for polite, serious,

self-important company. He promisee us a Monday column most weeks. tion, saw a work in progress, the competition. His edge: said that because of the ethnic ing from such a low point. More recently Ira has become involved in communicating in another way, being Latino. Barely 1 percent of senior exec- and "gave the necessary back- influence of Latinos, this is \hrough speeches which he calls Standin' Here Talkin'. ing so that his work would The professional highs and what everyone is going to be utives and directors of Fortune J continue. This is what Puerto lows of the Panama-born eating." 1000 companies are Latino,

Rico voted for. And that is the Guardia serve as testimony to Many Latinos who grow up according to the Hispanic Asso- Court Overruled on IL Districting message of this election." a belief shared among Latino in the United States within a ciation on Corporate Respon- The Supreme Court Tuesday ordered a lower court to recon- ("...se dio el respaldo necesario corporate executives. As the dual culture develop a keen sibility. sider striking down as unconstitutional a majority-Hispanic con- pare que esta obra continue. marketplace turns global and cultural sensitivity and an Executives interviewed for gressional district in the Chicago area, reports Associated Press. Por esto fue Puerto Rico voto. the United States becomes a ability to adapt. That trans- this article and quoted in The justices told the lower court to re-evaluate the district's Y ese es le mensaje de esta multicultural society, with lates into a business edge Failde's book cite a variety of validity in light of their recent decisions making it harder to draw election.") Latinos emerging as the domi- because they can absorb the reasons for such low numbers, election districts that maximize racial minorities' political clout. Polls and pundits agree that nant minority, many Latino cultural differences of a new including limited educational The district, with a 69 percent Hispanic voting-age population, while the issue of political sta- corporate executives are con- market and changing work opportunities, corporate is shaped like a "C" running from one Hispanic-dominated area of tus -- state, commonwealth or vinced their time has come. force. No one has a better racism -- including lack of men- Chicago, through the western suburbs, and back to another part independent nation -- has Guardia was multicultural chance of spotting new trends tors -- and a culture that of the city with a large Hispanic population. dominated politics for years, it before the term came into in a U.S. market with a grow- prides itself on entrepreneur- The three-judge court said such a district was needed to pro- ranks far down the voters' vogue. Back in the mid-1970s, ing Latino influence. ship rather than working for a tect against dilution of Hispanic votes and protect nearby black- lists of priorities. That he took on a post in France Such a sentiment was large firm dominated districts. explains why Rossello has and thrived for the very reason espoused time and again to In 10 short years, Latino- In 1993, the Supreme Court ruled for the first time that con- handily won two straight elec- his Anglo predecessors stum- New York media executive owned businesses in the gressional districts designed to help racial minorities might tions while statehood lost in bled -- the business and social Augusto A. Failde, who inter- United States have increased violate white voters' rights. the 1993 status plebiscite. climate there differed from viewed Latino business lead- fourfold. Hispanic Business Last March, a lower court rejected a challenge to the 4th dis- Rossello recognized those that of mainstream United ers and entrepreneurs for a magazine reports that they trict by voter James R. King, who had sued in 1996. He said the vaulted over the million mark priorities in his press confer- States. recently published book, court improperly took race into account in drawing the district's ence the day after the election, "A typical American man- "Latino Success: Insights from last year. In 1987, there were boundaries. when he said he sought a sec- ager in Paris...moaned 100 of America's Most Succesq- barely 250,000 of them. A new three-judge panel upheld the district, calling it an ond term to continue his because it was not like Chica- ful Latino Business Profes- Failde's faith is based on "uncouth configuration" that nonetheless was needed to remedy reforms and programs, not to go," explains Guardia who sionals" (Simon & Schuster, more than Latino multicul- previous violations of the federal Voting Rights Act. press for statehood. retired last year as group vice $22). Written with free-lance tural awareness and work Last June, the Supreme Court threw out voting districts in If the NPP took from his president of Kraft General writer William S. Doyle, the ethic. There are other Texas and North Carolina and made it more difficult to draw dis- election the message that gov- Foods USA. Guardia empa- book was published in English numbers: In 1980, the U.S. tricts aimed at boosting minority voters' clout. The federal court erning competence goes further thized with a people protective and Spanish. Latino population, excluding in Illinois was told to restudy the 4th District case in light of than status politics, the Popu- of their own language and cul- Many of the interviewed Puerto Rico, was 14.6 million. those two rulings. Today it's 28 million, with a lar Democratic Party (PDP) ture. He mastered the French executives related stories In the appeal acted on Tuesday, King's lawyers said the lower and its president and guber- language and "basically about how they had excelled in purchasing power of $220 bil- court used the wrong legal standard and wrongly failed to con- natorial candidates Hector became Parisian" situations where non-Latinos lion. The Census Bureau calcu- sider other ways to draw the 4th district. Luis Acevedo must turn to The result: he racked up may have stumbled. It didn't lates that the Latino commun- The case is King vs. State Board of Elections, 96-146. reorganization in the face of a sales as no Kraft manager in always have to do with under- ity is growing eight times second consecutive sweeping France had done before. standing the Latino market. faster than the non-Latino El Editor Newspapers loss. Attention naturally turns Years later, Guardia learned In negotiations in Japan and population. At that rate, Lati- are published every Wednesday in the Midland/Odessa Area nos will become the nation's to the one big winner in the the marketing lesson of black Europe, for example, they were and every Thursday in Lubbock by Amigo Publications since dominant minority by the year party camp -- Sila Maria Cal- beans, Spanish rice and salsa. able to pick up the cultural 1977. Opinions and Comments made by independent writers He unsuccessfully attempted 2010. Hispanics are also the deron, who was elected mayor nuances of the situation more are not necessarily those of the Publisher or Advertisers. To of San Juan. to sway Kraft into expanding quickly. country's youngest ethnic subscribe or advertising rates call 806-763-3841 or write to Four years ago, Acevedo was its product line to include such Latino economic and cultural group averaging 26 years. foods. impact flourishes worldwide. "I tell you," says Failde, "a P.O. Box 11260, Lubbock, TX 79401. celebrating his re-election as mayor of San Juan while the "I failed," he admits, The loopy "Macarena" is one of lot of Latinos in business feel Editor/Publisher Bidal Aguero rest of his party was routed by "because I didn't realize the the most popular pop songs like our time is now." Advertising Olga Riojas Aguero El Editor, Lubbock, TX, November 14, 1996 Page 3

ESPECTACULOS DE AQUI Y ALLA LA DIFFERENZIA TO PERFORM IN OLGA TANON ROMPIO RECORDS DE A partir del 4 de octubre, y hasta e1S de

LUBBOCK ASISTENCIA EN EL ROBERTO diciembre, Mana continuara presentandose a

CLEMENTE traves de toda la republica mexicana. AUSTIN - Latin music's cutting edge band LA DIFERENZIA brings their unique sound Nunca antes habia sucedido. Olga Tanon Definitivamente, no existe la menor duda de la and show to Lubbock on Friday, November 22. no solo establecio marcas llenando dos noches energia y el profesionalismo de Fher, Alex, La Diferenzia sent shock waves through consecutivas el afamado coliseo, sino que logro que Latin music in 1995 with a debut that made se vendieran tres funciones. Latin music history. Mas de 30,000 personas colmaron los dias Featuring a roots-driven blend of styles, 20, 21 y 22 de octubre el Coliseo Roberto the bnad's debut album J A DIFF.NRENZIA Clemente de Puerto Rico para aplaudir a Olga rewrote the Latin industry recortd books with Tanon en tres memorables conciertos. five radio hits - two # ls, a Top 5 and Top 10 - La artista puertorriquena demostro con and held for a record-breaking 49 weeks on agudeza su alta capacidad interpretativa y el Billboard's Latin Top 50 chart. Grammy- poder impresionante que tiene para 'echarse al ndminated, award-winning and platinum- publico en im bolsillo'. selling, La Diferenzia smashed through Despues de siete meses fuera de los traditional sound barriers and set the stage for escenarios, La Reina del Merengue preparo un a Latin musical evolution. espectaculo que sera recordado siempre por el Fronted by powerful lead vocalist Ricardo publico puertorriqueno. Un derroche de luces Sergio y Juan, los cuatro integrantes del grupo, Castillon, La Diferenzia's creative energy and bano a Olga y a un excelente grape de que con responsabilidad y teson trabajan influences span diverse musical directions. bailarines que por mas de dos horaw apoyaron incansablemente. Y lo mas curioso, mientras Mexico City-native Miguel Spindola brings mas conciertos realizan, mejor lo hacen: uno 1 Latin pop, rock, ballads and the de los tantisimos elegies positives en el que coincide toda la prensa estadounidense que Hollywood y presidente del reseno sus conciertos. comite del Paseo de la Fama UN BELLISIMO ALBUM fue el encargado de Laura Pausini tiene nuevo album: Las presentar a Luis Miguel, en cosas que vives, procucido por Dado Parisini y medio de una algarabia que Alfredo Cerruti, con letras de la misma Laura, gritaba mensajes al artista admiraciön Cheope y Dati y musicos de la talla de Nathan y expresaba la East, Steve Ferrone y la Orquesta Sinfonica de por su presencia. mi, tener una Londres. "Para El primer sencillo, Involvidable, ya se estrella es una de las encuentra en los primeros lugares de experiencias mas hermosas popularidad en todas las emisoras radiales de que puedo lograr...Un memento importantisimo Estados Unidos y Puerto Rico. No es de para todos los latinos", dijo extranar cuando en el se pone el encanto y la de Laura Pausini, una voz que Luis Miguel. musicalida en la ,lamas puede pasar desapercibida al oyente. Mas tarde, conferencia de prensa que A Laura le cabe el orgullo de convertirse, en solo tres anos, en una superestrella Se ofrecio ante mas de 300 -period ist as internacionales, el idolo mexicano explico: Mexican/colombian cumbia to the mix. Chicago- establecio con fuerza en el mercado mundial y board Arold (keyboards), Raul (saxophone) and no hay pais de Iberoamerica que no haya "Este es un principio de un momenta en mi vida y en mi can-era y me obliga a mantener Omar (bass) Cardenas add jaz, salsa and cantado temas como La Soledad, Gente, their classical music training. And Texas el contagioso repertorio Amores Extranos y Se Fue, entre otros. un nivel Ahora tengo una mayor de la cantante. members Simon Arausa (accordrdion/ Prueba de ello son los 8 millones de discos que responsabilidad. A mis 26 anos, lo unico que "Magnetica, empatica, tierna, humilde, percussion from Lubbock), Jose Luis estremecedora, carismatica, tiene vendido en todo el mundo y las decenas provoca todo este tipo de logros es una mayor sensible, graciosa, Benavides (drums) and Marty Guerrero (guitar) emotiva y de discos de oro y platino recibidos los ultimos cantidad de compromises". enloquecedora. En una deliver country, ranchera and the up-tempo palabra...maravillosa'", dijo dos anos. WICHY CAMACHO: NUEVO ALBUM el El Nuevo Dia Tejano cumbia. en su resena Las cosas que vives, que contiene 12 El interprete de Dada el Alma, el del domingo 22 de septiembre. Together, members of La Diferrenzia Y para continuar bellisimos temas, que compas por compas puertorriqueno Wichy Camacho, ya tiene un con una interminable lista collaborate to create a sound that is different - de compromises demuestra el talento y el carisma de esta nuevo album Se titula Amante del Amor y artisticos, la artista and, based upon the monumental success of puertorriquena vialo cantante italiana que ha venido a robarle el contiene echo excelentes temas que, bajo la a Mexico para realizar un their first album, the differnece Latin gira promocional que corazon a mas de un latinoamericano. conduccion de Julio Alvarado - reconocido la llevo, entre otros de la salsa-,es audiences want. escenarios y foros MAS DE DOS ESTRELLAS productor de diferentes estrellas de television, a Televisa, Their new album FTIR MIICHO MAS donde realize el Como sabran, Luis Miguel develo su estrella un exito asegurado de antemano. La calidad programa que conduce Raul QTIE AMOR contineus their journey across septiembre en el Paseo de la interpretativa de Wichy es evidente en toda la Velazco, Siempre en el pasado 26 de many musical borders, as featured styles Fama de Hollywood. Para ser mas exactos, grabacion, asi come la acertada seleccion de los Domingo, y La Tocada, el mas reciente range from cumbia to flamenco, merengue, proyecto televisivo ,lusto en el numero 7060 del popular boulevard temas que aparecen. de la actriz y cantante ranchera, and R&B. unos metros del cruce con la Y a proposito de cnciones, en Amante del mexicana Veronica Castro californiano, a La Difernezia's gust for musical calle Sycamore. Amor podran difrutar de muchas sorpresas, MANA: PROFESIONALES INCANSABLES de Necesitaba de ti, soundscapes to create a truly international Despues de un Horns antes de celebrarse la ceremonia, mas como el estreno mundial tour que los llevo a mas de el 30 ciudades de tres mil admiradores se dieron cita del compositor panameno Omar Alfanno; genre is what makes them the diffeerrence in de Estados Unidos, Mana regreso Latin music. a Mexico alrededor de la estrella para tomar los mejores contagioso numero El Toca Toca de Raul para continuar su gira inte rnacional del argentine Gustavo Ther concert begins at 10:30 pm at Club Rio Cuando lugares en la conocida calle. Marrero y de Melancolia los angeles loran 96, que se inicio en in Lubbock. Johnny Grant, alcalde honoraria de Marquez creador de Daria el Alma, entre el mes de mayo de 1995. otros. . - a .ia - tam._ a a _...... - -..a saws

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El Boleto Ganador: T ll P O D R I AS S C R EL PROXIMO.

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de plästico sellada". •

*Se pagarän durante 20 ainos. El Editor, Lubbock, TX, November 14, 1996 Pagc 4 Cowboys Still Die Hard Texas In Big 12 Driver's Seat By DENNE H. FREEMAN IRVING, Texas The Dallas By CHIP BROWN Cowboys the hard. AUSTIN - At one point this "It was kind of scary in the John Mackovic. "Oklahoma Just when it appears they season, Texas had lost four of end the way they came back, and A&M, either one of them have fallen too far behind in five and was making a habit but we held on this time. It could get hot. Even though we defense of their Super Bowl of losing games after leading felt great," said linebacker are in the driver's seat, we are crown and NFC East title, the in the fourth quarter Aaron Humphrey, referring to definitely not without some Cowboys made the big plays But consecutive victories over fourth-quarter leads that backseat drivers There are to ensure survival Baylor and Texas Tech have slipped away against Notre some people in a position to Dallas improved its record to put the Longhorns (5-4, 4-2 Dame (7), Oklahoma (11) and make a move." 6-4 Sunday after a 1-3 start Big 12) in the driver's seat of Colorado (3). Mackovic said Kansas will with a 20-17 overtime win in the Big 12 South division with With victories over Kansas present numerous problems San Francisco thanks to Chris games remaining this week at and Texas A&M, the Long- ranging from a stout running Boniol's 29-yard field goal. The Kansas (4-5, 2-4) and at home horns would guarantee them- attack led by June Henley Cowboys trail Philadelphia against Texas A&M on Nov. selves a trip to St. Louis for (132 yards per game) to the and Washington, both wee- 29. the Dec. 7 Big 12 champion- possibility of snow in kend losers, by only a game. 'We are in the position that ship game against the North Lawrence, Kan., Saturday "I would have been skew- we wanted to be in at the division winner, either Nebras- afternoon. ered if we lost that one," said beginning of the season. We ka, Colorado or Kansas State. It's just the third meeting quarterback Troy Aikman. and just took the long path to get Texas could even advance between the teams the Philadelphia beat Dallas his route on Aikman's late first since 1938. backup center Clay Shiver sus- here," Texas quarterback with a loss to Kansas and a last week on an Aikman inter- interception. win against A&M, but that "Normally, you would play a ception that backfired into a tained concussions but both James Brown said Monday. were expected to play against "Deion should have moved 104-yard interception and lat- inside on the route," Switzer eral touchdown. the Packers. Switzer said he also expected wide receiver said. "It takes time to learn to Aikman made another late Kevin Williams, who has play that position." interception against the 49ers missed three weeks with an Switzer gave the team off . but he got a second-chance. ankle injury, to be ready for until Wednesday. Linebacker Fred Strickland's "Green Bay will come at us interception of Elvis Grbac on Green Bay. Williams is needed because hard," Switzer said. "I know the next play set Aikman up of the experiment using Deion we had to drive 93 yards late for his game-tying touchodown Sanders at wide receiver. in the game to win the last pass to tight end Eric Bjorn- Switzer said Sanders broke off time we faced them? son. Then the Cowboys won in overtime with Barry Switzer hugging Aikman until his Holyfield Upsets Tyson quarterback produced a big smile. Switzer got some of Aik- pion to successfully defend his man's eyeblack on his face and LAS VEGAS-Five years and one day after they were sup- title with a 12th round TKO shirt victory over South Africa's "The win meant a lot to both posed to meet the first time, and Evander Holy- Francois Botha (36-1, 21 of us," Switzer said. "We had KOs). Referee Mills Lane lost to them the last three field finally met in the ring to answer who is the best heavy- stepped in at 18 seconds of times. A coach and a quarter- the 12th round after Moorer back have a lot in common." weight in the game today. Holyfield (33-3, 24 KOs) connected with several shots "We had to win this game," to Bothä s head. Botha, who said guard Nate Newton. proved he was ready for the challenge and stunned the fought a courageous fight, lost "Lose this one and drop back former WBA Champion Tyson for the first time in his 37-fight to .500 and it might have been (45-2, 39 KOs) as referee career. Moorer was ahead on all over." Mitch Halpern stopped the two of the three judges score- Particularly with the vastly bout at 37 seconds of the 11th cards Judges Chuck Giampa improved Green Bay Packers round. Holyfield was in control and Glen Hamada had it 106- "We took the =mutt road. would put the Longhorns' fate team for the first time as a coming to town next Monday 100 in favor of Moorer and Ste- non-conference game early in from the outset and sent But we're here now and trying in a progression of six tie- night. wart Winston scored it 104- the season, but they haven't Tyson to the canvas in the to make the most of it." breakers 'We've got the playoffs in our 103 in favor of Botha. Texas wrestled control of the "For us, we're at the head of played us either," Mackovic sixth round. He rocked Tyson sights now," Newton said. with a barrage of punches to WBO Cham- Big 12 South away from Texas the southern division right said. "It's tough to win on the "And I don't care where we pion Henry Akinwande (31-0- Tech with a 38-32 victory in now, but we have to win out. road this late in the season, so end the 10th round and picked have to play it, frozen tundra up where he left off in the 11th 1, 18 KOs) of Dulwich, Eng- Lubbock Saturday after lead- We don't have any choice, in we'll have to play well " of Lambeau Field or 3-Corn land, dominated No. 1 con- ing 28-3 in the first half. my opinion," said Texas coach Players said it won't be diffi- Park again, I don't care. We round. All three judges had tender Alexander Zolkin (24-3, cult to get up for a Kansas just have to keep winning." Holyfield ahead on points 15 KOs) of Moscow, Russia team they haven't seen or The win proved costly for the when the fight was stopped. and retained his title after ref- heard much about this season Cowboys. Switzer said Mon- Dalby Shirley had it 96-92. eree Richard Steele stopped Lo Mejor following their emotional vic- day that free safety Brock Frederico Vollmer saw it 100- the fight at 2:32 of the 10th tory at Tech. Marion broke a shoulder blade 93 and Jerry Roth scored it round on the advice of ring En C omida They haven't seen us or and could miss several weeks. 96-92. physician Dr. Flip Homansky. played against us, so both "I had one of those things In the other bouts, IBF Zolkin suffered a deep cut over teams will be going into it once and it was two weeks Heavyweight Champion his right eye early in the fight blind," Brown said. "It will before I could even raise my (38-1, 31 KOs) and it continued to get bigger boil down to whoever adapts arm," Switzer said. of Detroit, MI became the first and gave the Russian prob- the best to the weather and Safety Bill Bates and southpaw heavyweight cham- lems seeing. the other team's game plan." Texas defensive players said they gained confidence in stop- ping the run by holding Tech's Byron Hanspard, then the nation's leading rusher, to just 132 yards, 69 below his aver- age. "We came out and played MONTELONGO'S our best," Humphrey said. "He ran hard, and we just worked hard as a team to get him RESTAURANT contained." Texas' defense, giving up 204 yards on the ground per 3021 Clovis Rd - 762-3068 game, will have another test in Henley. THIRTY YE A RS -ct" FESTIVE FQODS Now is your last chance to purchase our EN LA Z,OTERIA DE TEXAS collection of delicious, easy to prepare recipes for any meal plus tips and hints for CREEMOS EN DARLIE many cooking procedures. This book is the answer for all your recipe needs for OPORTLTZDAD A TODOS. everyday or to plan special dishes for the holidays. Una companfa que estä bajo contrato con la Loteria de Texas estä buscando companfas de propiedad minoritaria (HUB Historically Underutilized Businesses) Almost 3,000 recipes are compiled into a certificadas por el Estado de Texas y con experiencia en las siguientes areas: 3-ring binder format. The book is boxed making it a wonderful gift for special DUPLICACION DE y previa experiencia, y una descripciön occasions or just because. AUDIO Y VIDEO del equipo con el que cuenta en su estu- (VIDEO AND AUDIO dio. Precios deberän ser competitivos. DUBBING) Time is short and this collectors item will not PRODUCCION DE be printed again. To order fill out the coupon Companias de duplicacion de audio PELICULA or pick up a copy at a local SPS office. y video que pueden duplicar de for- (FILM PRODUCTION) matos de I", beta, D2, DAT o cinta de 1/4" Se requiere capacidad pan trabajar Companias con experiencia en fil- en grandes cantidades en tiempo limita- mar en 35 mm., pan comerciales de ORDER FORM do. Favor de enviar un historial de la television. Favor de enviar un video de companfa y una lista descriptiva del 3/4" que contenga comerciales que uste- NAME equipo que utiliza. Precios deberan ser des han hecho (director's reel). Precios competitivos. deberän ser competitivos. ADDRESS PRODUCCION DE MUSICA (MUSIC PRODUCTION) Por favor responda por escrito a: STATE ZIP Melissa Villasenor-Dye, CITY Compositores y arreglistas con Retailer and Minority TOTAL. Mail to: experiencia en producciön de müsica Development Supervisor, NO. of COOKBOOKS pats television y radio. Favor de enviar Texas Lottery-GBP, un video y/o cassette con ejemplos P.O. Box 16630, MAIL ORDERS: (demo reel) que refleie .us hahilidadc. Austin, TX 78761-6630. COOKBOOKS PRICE PER COOKBOOK $ 16.00 SOUTHWESTERN PURCHASED PUBLIC SERVICE SHIPPING/HANDLING S 4.00 IN LOCAL. SPS COMPANY TEXAS -- OFFICE: $16 00 P.O. Box 9431 TOTAL $20.00 Amarillo, Texas 791054431 LOTTERY Attn. Diane Bim Public Service Company. Make Check or Money Order parable to Southwestern OAM. 1991, 996 T La cry El Editor, Lubbock, TX, November 14, 1996 Page 5

^^ PENSAMIENTOS DEL PREDICADOR ^•/ Rincon Poetico ; •. ^ • .^ 1^ • ^'• ^. Cada minuto,hora,dias,meses,y anos de

1 PUR PASTOR FRANK GARCIA MUJER SUFRIDA : II ^ _^ sufrir Los pasos en su vida real Una mujer sufrida en veces no siente LUBBOCK, TEXAS Con lineas en su cara dolores Dolores en sus manos O lumbres en sus pies. CRISTO Y EL AYUNO Un Rayito Y el dolor que siente Porque es protejida por la mano de dios. V tee dijo jeeüe Una mujer cuando llora

- dPueden toe que eetan de boda tenu tuto De Luz Es una mujer sufrida Se ve en su modo de ser de su trabajo, entrte tan-to gut eL eepoeo eetä con aloe?

by Sofia Martinez Su sonrisa, y su humilde corazon donde Mateo 9:15 Muchos caminos ella anda la gente siente su amor. Notemos en este pasaje el dictado que nuestro Senor Los principales man- Sobre piedras,tierras se de camino, apllcö asi mismo- Diöse el titulo de esposo. damientos de la Iglesia Cat6- Espinas, frios, calores, y lluvias Cada mujer tiene su estilo Lo que el esposo es hacia la esposa, nuestro Senor es lice son cinco• El primero es Sus pies se sienten como lumbre Cada mujer lleva un destino bacia las almas de los que creen en el. El amor que para Oir misa entera los domingos Pero su alma con felizidad Pero una mujer sufrida es con ellas siente, es eterno: ünelas asi mismo, y hace

y fiestas de guardar. El Aunque es una mujer sufrida. Feliz y contenta por tener la expiaciön por sus culpas, y provee a sus necesidades segundo es Confesarnos por lo Fuerza de luchar en tin mundo diarias: las compadece en todas sus angustias; sobre Ileva menos una vez al alto. El ter- Mucha tentacion se le enfrenta Que es muy dificil para triunfar. sus debilidades, y no las rechaza por unas pocas flaquezas. cero es Comulgar por Pascua Una mujer que lucha para

Y considera como a perseguidores suyos a los que las Florida. El Cuarto es Ayunar y Sostener su hogar en un mundo Este poema representa la vida persiguen; y algün dfa las permitirä participar de la gloria guardar abstinencia cuando lo real Pasa por muchas tribulaciones de estas mujeres hispanas americanas que el ha recibido de su Padre, de manera que donde el manda la santa Madre Igle- De los que no conocen el sufrimiento sus nombres son Frances Rosas, ester ellas tambien estarän. Porque tales son los sia. Y el Quinto es Pagar diez- De una mujer sufrida. Bibi Licon, Emma Quintana, Kuka privilegios de los cristianos, y tal la herencia que por su mos y primicias a la Iglesia. Hernandez, Kaye Trevino, Esperanza fe recibirän. Asi, que, blenaventurados son los que creen. Estos mandamientos Cada mujer en esta tierra Galarza, Y Raquel Placencia.

DISCIPULOS DE JUAN Y DE JESUS pueden variar segTin los Tiene su historia de vivir

Algunos individuos murmuraban contra los discipulos de lugares, y los tiempos, y las Hay mujeres que sufren mas que otras This poem explains the struggles that a

nuestro Senor porque no ayunaban como los dicipulos de personas; asi como la condi- Sin familia o con familia. hispanic woman goes through in order to

Juan. Pero nuestro Senor los defendiö con un argumento ci6n de las leyes civiles y ecle- overcome the sufferings that she went

profundamente sabio. Diciendo pie no era propio que siasticas. Lo que sucede en Una mujer sufrida tiene el respeto de la gente through in her life to fulfill her destiny in

ayunaran en tanto que el Y no se esposo estaba con eilos. una naci6n, que sus leyes var- Una mujer tiene la fuerza de un hombre her life, andthe respect that she has earned

detuvo al en sus a observaciones, mas prosiguiö fan muchas veces de una Cuando lucha por sus alimentos de su vida. from her people, even if she has to be as

manifestar que es preciso tratar suavidad a los con regi6n o otra, tambi6n en la tough as a man.

neöfito, ensenändoles solo aquellas doctrinas que se hallan Iglesia, esparcida por todo el Una mujer eufre de su nacimiento

en aptitud de comprender evitando asi el esfurzarlos a Y el destino que ella lleva en su cantina mundo, tiene que adaptar las Written by Rachel Placencia

que acepten todo desde el principio. Y dijo que el obligaciones religiosas a las

proceder de otra manera serfa cometer una insenzatez diferentes circunstancias que ciento de la votaci6n, aün

semejante a la de el que pusiera vino fresco en cueros EL PAPEL DE LOS HISPA- La leccion aprendida es que

se presenten. cuando estaba escaso de din- el electorado hispano respon- views, o echara un remiendo de pano nuevo en un vestido NOS QUE SURGE EN LA

Veamos la sabiduria ero, experiencia y apoyo ade- viejo. ELECCION DE UN PRESI- derä, corrects o incorrecta- de la Iglesia Catbloca y sea- cuado de la maquinaria elec- mente, a los asuntos y al DENTE

CRISTO ESTIMA AUN LA FE MAS DEBIL mos hijos obedientes, obede- toral dem6crata. atractivo. Que los politicos se

En materia religiosas debe de cuidarse, de no dar ciendo fielmente los manda- En Chicago, otro gran Aunque el voto hispano atengan a las consecuencias si

demaciado importancia una örden en el pais a lo que es de mientos que tiene enclave hispano, el titular estuvo lejos de ser el factor piensan de otro modo.

secundaria, y ni exigir con afan y con escrtipulo la donde estamos viviendo. Representante dem6crata Luis decisivo en la perdida de Dole, (Carlos Conde de Washington, D.C.

conformidad a una regla que versa sobre cuestiones Los mandamientos de Gutierrez recibi6 el 94 por su campai.ia se equivoc6 al ha trabajado en el gobierno y el period-

indiferente, hasta tanto que no se hayan inculcado los dos los ismo en Texas, Washington, DC. y la la Iglesia nos obligan como ciento de la votaciOn en su dis- pasarlo por alto. En el alto

Am€rica Latina. El era funcionario de principios cardinales de la fe y el arrepentimiento. de la ley de mandamientos trito 6tnico, ofreciendo a Clin- 2,000 y de ahf en adelante, la prenea de la Casa Blanca en *Spots de

Para proceder con tino en esta materia es preciso que Dios, bajo pena de pecado ton un viaje a la inversa en los votaci6n hispana puede ser el Richard Nixon.)

hagamos uso del sentido comun y que imploremos al grave o leve, segiin las circun- faldones de su chaqueta. factor decisivo en las contien- Propiedad literaria registrada por

auxilio divino. Notemos ademäs que nuestro Senor estima stancias. Esa fue la historia en otros das presidenciales apretadas. Hispanic Link News Service en 1996.

la fe, aun la mäs debil, pues cuentasenos que una mujer Distribuldo por The Los Angeles Cristo Nuestro Senor le estados donde los democratas Nadie deberia darse el lujo Times Syndicate

que sufria mucho de uoa grave enfermedad. Y que di6 a la Iglesia la misma hispanos ganaron por grandes de pensar que los dem6cratas

pasando por enmedio de la multitud y siguendo detra"s de potestad que El habfa recibido margenes. Nacionalmente, hispanos de hoy son dem6-

nuestro Senor le tocö el borde de su vestido, con la de su Eterno Padre, segün Clinton recibi6 el 72 por ciento cratas pan siempre. Tres de

esperanza que de ese modo seria curada. Ni dijo una sola estas palabras, dirigidas a del voto hispano y Dole el 21 los 18 miembros hispanos del El Editor

palabra para pedir socorro, y ni hizo profesiön de fe:mas sus Apostoles: "Como mi por ciento. En corijunto, los Congreso -- dos de la Florida y

tenia confianza de que con tocar apenas el manto de Padre me envi6, asi los envfo los dem- de Texas -- son republica- hispanos votaron por uno Newspaper

Jesüs obtendria la salud. Y asi sucediö; inmediatamente yo a ustedes". Asi cuando la aerates por sobre los republi- nos. Y, por primera vez en lo

fue sanada y regresö a su casa Wen gozosa The Best in News Iglesia manda algo, es como si canos, 74 por ciento contra 24 que se recuerda, un latino

gracias a Dios por su poder sanador. Jesucristo lo mandara, y por lo por ciento. republic ano fue electo como

tanto le debemos obedecer La Representante demo- miembro de la Asamblea de

para gloria de Dios. (San Juan crata Lucille Roybal-Allard, California. Doctora de Mujeres 20, 21). (San Mateo 18, 18) del Este de Los Angeles, gan6 (San Luc 10, 16). la re-election con el 82 por

A Con EspecializaciOn en el Cancer ciento de la votacion y, en Lubbock

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Job Source -i- is releasing a request for Proposals families with low to Hasta el dem6crata Victor lines. Plug into stones like

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• N U E V O! DINERO SEGO

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UNITED ST/]TES Tres minutos a Mexico POSTAL SERVICE. Cada vez que utiltza Dinero Seguro, . Three minutes to Mexico. obtiene una Ilamada de tres minutos a Mexico.

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* EI Correo de los Estados Unidos le garantiza que el dinero estarä disponible en Mexico en 15 minutos o menos. Suieto a los dial y horarios regulares de operation de Bancomer y de las oficinas participantes del Correo de Mexico. Esc garantia estö limitada al reembolso de la tank] del servicio y el reenvio del pago. EI Correo de los Estados Unidos no es responsable por dinero extraviado 0 robado una vez este haya sido entregado en cualquier sucursal de Boncomer. En in medida en que el servicio sea impedido por razon de cualquier causa natural u otra causa fuera del control del Correo de los Estados Unidos, del Correo de Mexico y de Boncomer, todos ellos seran exonerados del cumplimiento de la garantia. ©USPS 1996