CCI Insight Report November 2018
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Vicinity Centres CCI Insight Report November 2018 LBG Australia / New Zealand Annual Company Benchmarking Report 2018 2018 CCI Insight Report: Where to next? A message from the LBG Team Thank you for participating in the LBG Australia & New Zealand benchmarking for 2018. Your company report, together with the results of the 2018 LBG benchmark contains valuable information that can be used in a variety of ways. The LBG methodology allows a company to form a reliable and holistic view of its community investment, from what is contributed, what happens and what changes as a result. Companies are increasingly under pressure to justify expenditure and LBG data makes it easier to inform key stakeholders about your social investment. LBG data is easily customisable for each target audience and the integrity is verified using an internationally recognised framework, used by more than 220 of the world's leading companies. The dashboard page of this report acts as a summary of your results for you to use when sharing your results internally as well as a source of pointers where you could evolve your current program. This report details your corporate community investment contributions for 2018, benchmarked against companies from your sector and against the Australia & New Zealand member companies who have participated this year. Further comparisons can be made through the self-benchmarking feature of LBGOnline. For the first time this year you will also have access to global LBG data to make further benchmarking comparisons with peers and competitors from around the world. Ask the team should you need help accessing this data. Finally, in 2019 LBG will add two new routes to impact extending the LBG framework to include business innovation and social procurement. We would like to thank you for your dedication and participation throughout this benchmarking process and we look forward to working with you in 2019. Kind Regards, The LBG Team. LBG Australia / New Zealand Annual Company Benchmarking Report 2018 Vicinity Centres - CCI Insight Report Where to from here? Vicinity Centres has contributed $2,173,712 made up of cash, volunteer time, in-kind goods or services and the management costs of running their programs. This investment in the community has resulted in the following outputs and impacts. (All $ figures are in AUD) Employees Contribution as % of total Contribution as % of Contribution per Funds Leveraged Volunteering revenue pre-tax profit Employee 12.43% 0.16% 0.18% $1,850 $379k Inputs Outputs Impacts What Happens? What Changes? What’s Contributed? Cash 979,649 147,703 Total Beneficiaries 222 positive change in Time 45,804 1,783 Supported Organisations behaviour/attitude In-kind 274,983 119 Employees involved 266 developed new skills or increased Management 873,276 Funds Leveraged $378,575 personal effectiveness Costs $1,809,265 Foregone Revenue 23 improved quality of life/wellbeing Across the membership in FY17/18, we saw: Across the membership in FY17/18, we saw: Across the membership in FY17/18, we saw: • 15.3% of employees are volunteering in • Members continue to be a catalyst for driving • That increasing the use of LBG social impact company time funding of $77M from third parties such as methodology has assisted members to capture • 49% of members offer workplace giving customers, government or their own employees more output and impact data. programs with 88% of these companies • Estimated revenue foregone for community benefit • Of those who have captured impact data on matching donations to some extent. was $139.5M up by more than $38M from 2017. their programs, 92% have reported a • In-Kind contributions have increased to 26% • 7,167,312 people benefitted from the activities of development of ‘new skill or increased personal of spend – at its highest % on record. LBG members. effectiveness’ on the beneficiary. LBG Australia / New Zealand Annual Company Benchmarking Report 2018 Review of previous year LBG submission Our recommendations for 2019 and beyond IN REVIEWING YOU MOTIVATION CONSIDER SETTING AND PUBLISCISING TARGETS • Charitable donation has decreased as a proportion of total spend • Consider a review of activities to adjust proportions to be more in line with • Community investment has increased as a proportion of total spend global averages – target <20% charitable donation, c60% community • Commercial initiative has decreased as a proportion of total spend investment, <20% commercial initiative • Continue to work on the downward trend of charitable donations and seek more longer term strategic partnerships (community investments) IN REVIEWING YOUR KPIs FOR HOW MUCH YOU INVEST CONSIDER SETTING AND PUBLISCISING TARGETS In comparison to the previous year Consider how to strengthen the business case for your business to publicly • % of contribution against revenue is broadly unchanged commit to targets and be more closely aligned to global averages as follows; • % of contribution against profit is higher • 1.0% of pre-tax profit (average contribution) • Contribution per employee is higher • 0.17% of turnover (average contribution) • In addition, consider reviewing your data collection processes and if your reported contribution is a true reflection of your total contribution - has anything significant been missed? MANAGEMENT COSTS MANAGEMENT COSTS • Staff Salaries $ Benefits • Consider reviewing all the management costs to see if anything is being • Operating Costs – includes payroll giving costs missed and not accurately reflected in your reporting • Publicity & Communications • Staff Salaries $ Benefits – is this inclusive of all staff time (including SMT) • Payroll Giving Program – non-reported that is spent on community activities? • Operating Costs – does this include all reasonable operating costs (e.g. cost of managing volunteers) associated with your entire programme? • Publicity & Communications –does this include all reasonable communications costs? • Payroll Giving Program – have you included fees paid to an intermediary (e.g Good2Give) to manage your program or included staff time if managed internally? ALIGNMENT & ROUTES TO IMPACT CONSIDER REVIWING YOUR ROUTES TO IMPACT Company Focus Areas • Is your CCI strategy and your company focus areas aligned with the issues • It is clear what the strategic intent and resulting output and impacts are of material to your stakeholders? one of your current company focus areas • Have you consulted stakeholders on the issues you should focus on that are • However, 40% is currently being attributed to ‘’other’’ of most concern to them? • Is there a clear, articulated strategic intent or purpose behind your CCI strategy and each of all your focus areas? • Have you considered your company strategic objectives and aligned the intent of your community activities to deliver on some or all of them? Contributions to indigenous communities Align to Recondition Action Plan (RAP) • Currently your reported contribution to indigenous communities has not • If your company has a RAP does your CCI reporting align? been reported and is therefore lower than the reported average for Australian businesses Geography Geography • Current geographical breakdown apparently reflects current business activity Are contributions made in defined geographic areas reflective of where your company does business and generates revenue? Sustainable Development Goals 2015 – 2030. Regarding your top 3 activities by Align to SDGs spend; • Consider a review of current activities and a deeper alignment to SDG priorities and targets • Alignment to SDGs is good • Alignment to SDG indicators is good • No output / impact data aligned to SDGs Output & Impact Data since previous year Output & Impact Data • Leverage has increased • Review current data collection to ensure all relevant output and impact data • Foregone revenue has increased is being captured and reported. • Output data remains broadly unchanged • Consider building capacity of flagship community partners to report more • Impact data has increased effectively output and impact data • Consider developing key output and impact measures to report against for some or all of your flagships partnerships • Consider building an impact evaluation framework against which your whole program can ne measured and assessed LBG Australia / New Zealand Annual Company Benchmarking Report 2018 ADDITIONAL INSIGHTS AND RESOURCES SDGs Corporate Citizenship has available a range of webinars and research papers Corporate Citizenship is pleased to refer LBG members to additional resources exploring the progress by business globally in responding to the UN’s global to gain further insights and information to build your community program. sustainable development https://corporate-citizenship.com/insight-type/sdgs/ LBG Annual Review for Australia and New Zealand 2018 Sustainable Sponsorship: Creating lasting commercial and social impact Annually LBG combines the reported data from all reporting members from Explores the value that can be obtained by business of sustainable sponsorship Australia and New Zealand together. This is provided alongside LBG data dating https://corporate-citizenship.com/our-insights/sustainable-sponsorship/ back to 2006. www.lbg-online.net/review2018/ Additional LBG Services LBG: Third Generation LBG for Community - LBG produces a global review of LBG each year and LBG: Third Generation, the by becoming an LBG certified community partner your global annual review for 2018, is available here www.lbg-online.net/2018/10/lbg- partners will be better