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Winners 2013
ACCOMPLISHMENT
1 SOCIAL MEDIA CAMPAIGN 3 INNOVATION OF THE YEAR 5 ASSOCIATIONS OF THE YEAR Aftonbladet Informationsgemeinschaft Deutsches Volvo Trucks Aftonbladet Tipsa! Geflügel Launch of the new Volvo FH 10 Theses on Poultry Farming in with Spoon EDF Energy Germany EDF Energy – with gosub communications / Heinz Energy of the Nation Edelman digital, Edelman GmbH Heinz: Grow Your Own with Weber Shandwick, Ignite London with We Are Social Blumenbüro Holland Komfo Vitamin P – The vitalising effect of Innovation Norway Komfo Ad Manager houseplants Scream with Kingsday, NL, Zucker.Kommuniktion, DE Ogilvy DigitalHealth Merck, Sharp and Dohme Group EASD Hypo-simulator Febelfin CINZIA YOUR SKIN FRIEND Me and my money & Safe with LEO BURNETT CO. Srl MILAN ITALY FleishmanHillard Internetbanking Wikipedia Corporate Index with Respons Up Sky with FleishmanHillard Germany Sky: The X Factor Community with We Are Social 6 NGOS ONLINE CAMPAIGNS APAA 2 ONLINE STRATEGY OF THE 4 COMPANIES World Lupus Day - infolupus.ro YEAR with GMP PR Robert Bosch GmbH Oxxio Bosch „Invented for life“ Web-Stories Deutscher Olympischer SportBund Oxxio with Ketchum Pleon GmbH Wir für Deutschland with Tam Tam with Medienfabrik Gütersloh GmbH Fortum Power and Heat AB Control Sweden‘s Craziest Christmas Lights? FSC Inserta/Once Foundation Feel Make Feel with Garbergs Reklambyrå, Springtime Never Give Up Campaign with Burson Marsteller Spain Turkish Airlines Red Cross EU Office E.ON Turkish Airlines Eye of the Fan Silent Disasters Swedens Largest Energy Experiment with McCann Istanbul with JCUN - Just Call Us Nobody, with Forsman & Bodenfors International Federation of Red Cross and MSLGROUP Red Crescent Societies (IFRC) Vorwerk Becoming A Brand of Influence: Product Launch VORWERK Robotic How We Grew Our Online Engagement UNHCR (United Nations High Commissioner Vacuum Cleaner Kobold VR100 With Stakeholders for Refugees) with HERING SCHUPPENER Unternehmens- UNHCR/ 1 family campaign beratung für Kommunikation GmbH Vodafone GmbH with Edelman Vodafone CallYa @ The Voice Turkish Airlines of Germany Turkish Airlines Eye of the Fan with OMD Germany with McCann Istanbul DIGITAL COMMUNICATIO N AWARDS 2 0 1 3
7 INSTITUTIONS MARS CHOCOLATE CONTINENTAL EUROPE ONLINE STRATEGIES SNICKERS Hungry-Me Generator Tourism Australia with BBDO Proximity GmbH, PLUSPOL 1 2 VIRAL COMMUNICATION Miles per Answer interactive GbR Marktplaats with FAKTOR 3 AG How Cars Predicted Dutch Mercedes Benz Elections Finnish Safety and Chemicals Agency (Tukes) Run to the Hills with FleishmanHillard Amsterdam Consumer safety campaign on New with Liquid Year‘s Eve fireworks carried out on MARS CHOCOLATE CONTINENTAL social media channels Vorwerk EUROPE Product Launch VORWERK Robotic SNICKERS Hungry-Me Generator European Commission – DG Sanco Vacuum Cleaner Kobold VR100 with BBDO Proximity GmbH, Quit Smoking with Barça with HERING SCHUPPENER Unternehmens- PLUSPOL interactive GbR with Saatchi & Saatchi Brussels, beratung für Kommunikation GmbH Tonic Life Communications Turkish Airlines Turkish Airlines Eye of the Fan Stockholm University / KTH Royal Institute of 1 0 PRODUCT LAUNCH with McCann Istanbul Technology Crosstalks – where great minds meet Samsung Merck, Sharp and Dohme Group Samsung Share Your Now CINZIA YOUR SKIN FRIEND VisitSweden GmbH with Weber Shandwick with LEO BURNETT CO. VisitSweden – „GoStockholmGöteborg“ Srl MILAN ITALY with PANORAMA3000 GmbH & Co. KG Nivea Men Man of the Match Sony Computer Entertainment Deutschland with CMW GmbH 8 B2B COMMUNICATION PlayStation All Stars Battle Royale: Widex A/S the Brawler in the Digital Playground Statoil MY.WIDEX.COM with OMD Germany Energy Realities with Codehouse with Mediabrands Ltd. 1 3 CRISIS COMMUNICATION Cambridge English Language Assessment 1 1 RECRUITING CAMPAIGN Cambridge English Penfriends Visit Belfast Havas Worldwide Prague Backin‘ Belfast Farnell element14 Facebook Recruiting How a creative campaign helped a Campaign Bankia global brand carve a 70% slice of Bankia: Digital Communication Raspberry Pi sales Akbank Strategic Plan with EML Wildfire 5N1Kariyer with Publicis Modem Turkey BBVA BBVA Crisis Center 9 PRODUCT CAMPAIGN Altran Career, the Live Chat for your upc cablecom future @Altran 1 4 INTERNAL COMMUNICATION upc cablecom: ‚How do you want to feel?‘ Online experience ING Philips International with Profero, INDIE Digital ING Next Generation Banking Digitizing the Philips Leadership Summit with Energize 2013 Blumenbüro Holland Vitamin P – The vitalising effect of Monster Worldwide Boehringer Ingelheim houseplants Monster – Cool Jobs „Let‘s Work“ Together – Boehringer with Kingsday NL, with Weber Shandwick Ingelheim Oncology Team Zucker.Kommuniktion, DE with Nitro Digital DIGITAL COMMUNICATIO N AWARDS 2 0 1 3
Philips International Holcim 2 0 ANNUAL REPORT Employee Brand Jam Green Lesson – Create your environment! Pirelli Spa Société Générale with GMP PR Pirelli Corporate App PEPS! Digital transformation with K-TEAM CONSULTING SRL, Message challenge Sephora S.r.l. SEPHORA: What made them beat The University of Nottingham with Inforpress Danish Crown A Fresh Start: Digital Campaign 125 Years of Food History TCIP (Turkish Catastrophe Insurance Pool) MoneyBox Future plc 1 5 DIGITAL PUBLIC AFFAIRS with Grup 7 Communications Consultancy, Future Annual Report Digital App Digital Youth Social Media Agency Burson-Marsteller Sonae Sierra Twiplomacy Sonae Sierra / 2012 Economic, 1 8 EMPLOYER BRANDING Environmental and Social Report FIC Doctor in Romania ING SPIE with GMP PR ING Next Generation Banking All players in the green economy with Energize (SPIE‘s responsible web 2.0 enabled UNHCR (United Nations High Commissioner hyper annual report) for Refugees) medienfabrik Gütersloh GmbH / embrace with Bee Buzziness UNHCR/ 1 family campaign careerloft with Edelman BP 2 1 INTRANET BP Class of 2012 1 6 DIGITAL MONITORING AND with SAS EDP – Energias de Portugal EVALUATION edpON intranet
FleishmanHillard ONLINE MEDIA AND TOOLS Beiersdorf Shared Services GmbH Wikipedia Corporate Index BSS live 1 9 CORPORATE WEBSITE Bosch Siemens Household Appliances Coca-Cola Enterprises Bosch Siemens Household Appliances: Heineken iConnect Mobile Global Social Media Strategy & HEINEKEN corporate site Execution with Addison Group, eFocus with BIG Social Media 2 2 ONLINE NEWSROOM Akbank LLORENTE & CUENCA AkbankSanat.com Lrytas.lt Analysis of Online Comments (BEO ®) with Project House Lrytas.lt reader with Ad Fingers Arla Foods AB 1 7 CSR COMMUNICATION New arla.se: A responsive corporate Starwood Hotels website that brings value and Starwood Media Centre Koc Holding inspiration to millions of Swedes with Launch PR MLMM / Liseler Meslegiyle Yarisiyor V For Viral CERN Publicis Consultants Net Intelligenz CERN Website Beauty In BANCA COMERCIALA ROMANA with Mark Boulton Design Launch Campaign for „Kindness Exchange Market“ online platform Médecins Sans Frontières / 2 3 CORPORATE WEBLOG with Kinecto International Doctors Without Borders (MSF) MSF UK website relaunch Plantronics Smartworkers with Zucker.Kommunikation GmbH DIGITAL COMMUNICATIO N AWARDS 2 0 1 3
voestalpine AG Houthoff Buruma 2 8 ONLINE NEWSLETTER voestalpine World Championship HB The App: Finding the Value blog with Ranj Serious Games Grupo CH with cemano communication gmbh In CH`NEWS Stiftung Unternehmen Wald Chr. Hansen KUKA Systems GmbH Treezer – Planting a tree with an Quarterly KUKA Blog – iPhone made by KUKA Systems with Pixelpark/Elephant Seven DHL Supply Chain with alphasystems GmbH DHL Supply Chain Matters UN World Food Programme (WFP) Food Link 2 4 ONLINE COMMUNITY 2 9 IMAGE FILM
Petrom 2 6 ONLINE EVENT Education Exchanges Support Andrei‘s Country Foundation with SC WEBSTYLER SRL E.ON Study in Lithuania Swedens Largest Energy Experiment Siemens AG with Forsman & Bodenfors Bertelsmann SE & Co. KGaA Future Influencers – BMM opener 2012 A virtual think tank community Lattelecom SIA with Medienfabrik Gütersloh GmbH I initiated by Siemens OPEN Wi-Fi Studio Berlin with MSLGROUP Germany GmbH with Adell Saatchi&Saatchi & Publicis München Green Datacenter AG .SE (The Internet Infrastructure Green Datacenter -- corporate video Tourism Australia Foundation) with science communications GmbH Miles per Answer Stockholm Internet Forum – with Faktor 3 AG an international meeting place on Novartis Pharma SAS the Internet based on democratic Génération Proches Fujitsu Technology Solutions GmbH principles and equal opportunity Fujitsu LIFEBOOK4Life Community European Commission – DG Sanco with webguerillas GmbH Philips International Ex-Smokers are Unstoppable Digitizing the Philips Leadership with Saatchi & Saatchi Brussels Optimus Summit 2013 Bed&Breakfast – Optimus Primavera Sound Vodafone GmbH 3 0 W E B V I D E O Vodafone CallYa @ The Voice of Germany ETH Zurich 2 5 MOBILE AND APPS with OMD Germany Society in Science – Eureka with science communications GmbH Danish Cancer Society Life with Cancer 2 7 WEB MAGAZINE Rituals Cosmetics (In Danish: Liv med Kræft) Laughing Buddha COWI A/S with VERTOV digital storytelling, Federal Ministry of Food, Agriculture SCOPE Coebergh Communicatie & PR and Consumer Protection (BMELV: Bundesministerium für SAP AG Rosia Montana Gold Corporation Ernährung, Landwirtschaft und SAP Milestones Rosia Montana: present and future Verbraucherschutz) with grasundsterne Werbeagentur with Republika Interactive, „Beste Reste – Zu gut für die Tonne!“ und Corporate Publishing GmbH Umbrella VFX (Best leftovers – Too good for the Bin!“) SimplyScience Stiftung Nikos Anastasiades - President candidate with MediaCompany – Agentur für Relaunch SimplyScience.ch Viral Video Reaching Young Voters Kommunikation GmbH with gosub communications / “What do you want” / Nicos Edelman digital Anastasiades Presidential Elections 2013 with DELEMA MCCANN CYPRUS DIGITAL COMMUNICATIO N AWARDS 2 0 1 3
Turkcell 3 3 TWITTER PROFILE 3 6 CORPORATE GAME Turkcell Wallet Lloyd‘s Siemens AG Lloyd‘s Twitter Community Power Matrix Game 3 1 ONLINE DATA with feedbackcommunication GmbH, VISUALISATION APCO Worldwide Serious Games Solutions GmbH AND INFORMATION APCO Worldwide’s European D E S I G N Parliament Election Tracker Tool BBVA BBVA Game E.ON Turkcell Swedens Largest Energy Turkcell Professionals Club – Lipton Ice Tea Experiment Twitter Page Lipton Ice Tea – Cool Cubes with Forsman & Bodenfors with Edelman
BBC TV Licensing 3 4 ONLINE VIDEO CHANNEL Maersk Group The TeleHappiness Index Quest for Oil by Maersk with Studio Output Jyskebank.tv with Quartz+Co, FRND TV to enrich your life Fédération Internationale de Football with Støvring Woodward Ogilvy DigitalHealth & Ogilvy Health PR Association (FIFA) Communications Lean On Me FIFA Development Globe with Medienfabrik Gütersloh GmbH JWT / FABRIKANT Groupe Mutuel LegisDigit@ ACADEMIC RESEARCH Marktplaats with JWT / FABRIKANT / Scandola SA How Cars Predicted Dutch 3 7 BEST BACHELOR’S THESIS Elections Sony Computer Entertainment with FleishmanHillard Amsterdam Deutschland GmbH Paula Vilsone PlayStation All Stars Battle Royale: Remix culture online: analysis of meme Wintershall Holding GmbH the Brawler in the Digital Playground consumption and generation websites Natural wonder from the forest – with OMD Germany University of Latvia Faculty of Social how a fungus can change the oil sciences, Latvia industry? with PAINTS Multimedia 3 5 ONLINE COMPETITION Klinta Verbele The Use of Interactive Solutions in BIC Advertising Communication in Internet SOCIAL MEDIA AND COMMUNITY BIC DESIGN ON FIRE by Vanksen BIC Environment: The Case of the with Vanksen VKGP Advertising Solution for Nacion�lais 3 2 COMMUNITY PRESENCE te�tris Play “Merchant of Venice” .SE (The Internet Infrastructure Foundation) University of Latvia, Latvia Bundesministerium für Wirtschaft You’ve Been Tagged! – und Technologie Gameifying an entire conference Susanne Rump A Google Plus Strategy I (don´t) like! – Eine exemplarische with ergo Unternehmenskommunikation DHL inhaltsanalytische Untersuchung der GmbH & Co.KG DHL‘s Got Talent Kommunikation von Usern während with Redcatco Ltd Krisen in den Social Media Ferrovial Hochschule für Technik und Wirtschaft Ferrovial Digital Footprint DSM Berlin, Germany Claim your Medal Stiftung Unternehmen Wald Treezer – Planting a tree with Société Générale an iPhone Un appart à la clé with Pixelpark/Elephant Seven DIGITAL COMMUNICATIO N AWARDS 2 0 1 3
3 8 BEST MASTER’S THESIS
Merel Zimmerman Paid Search Advertising: influencing click behavior with ad content Rotterdam School of Management, Erasmus University, Netherlands
Maria Loupa Social media in the Public Sector: Hit or Miss? A comparative study on the effectiveness of social media as a PR tool Newcastle University, UK
Eleanor Lichtenstein, Emelie Söderström Crisis management in a social media context Stockholm School of Economics, Sweden