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ICE CREAM in DENMARK 23 Oct 2014 HEADLINES

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ICE CREAM in DENMARK 23 Oct 2014 HEADLINES ICE CREAM IN DENMARK 23 Oct 2014 HEADLINES Ice cream increases by 2% in current value terms in 2014, rising to DKK2,411 million Frozen skyr is the key innovation, as the popular low fat yoghurt emerges in ice cream in 2014 With current value growth of 22% in 2014, frozen yogurt sees the best performance Unit prices rise modestly in 2014, by 1% in current terms Frisko Is and Premier Is-Mejerigaarden together dominate ice cream, with a combined value share of 51% in 2014 In the forecast period 2014-2019 ice cream is expected to see a value CAGR of 2% at constant 2014 prices, reaching DKK2,652 million COMPETITIVE LANDSCAPE The leading manufacturer in ice cream is the Unilever Group-owned company Frisko Is, which is expected to hold a 31% share of value sales in 2014. Its brand portfolio consists of top international brands such as Carte D’Or, Ben & Jerry’s, Magnum and Cornetto, as well as some well-recognised domestic brands, including single-portion brands Solero and Kung Fu. The second manufacturer in ice cream is a domestic company called Premier Is-Mejerigaarden. It is expected to hold a 20% share of value sales in 2014, and focuses mainly on domestic brands, such as Premier’s Gammeldags Flødeis, Anthon Berg and Toms, as well as some international brands, such as Mars and Snickers ice cream bars. Frisko is expected to gain slight value share in 2014, and see the fastest growth in share. The company has successfully tapped into the growing popularity of premium and super-premium bulk dairy ice cream, as it positioned key product innovations within the Ben & Jerry’s brand. The company also strengthened its economy bulk dairy ice cream brands with four new product lines, and thus attracted more sales amongst price-sensitive consumers. Despite the growing popularity of premium and super-premium ice cream, consumers’ price preferences remained polarised in ice cream, like in most other packaged food categories, in 2014. © Euromonitor International 2014 www.euromonitor.com NATIONAL BRAND OWNERS AND THEIR BRANDS Company Name (NBO) Brand (GBO) Arla Foods Amba Cheasy (Arla Foods Amba) Co-Ro Food A/S Sun Lolly (Co-Ro Food A/S) Coop Danmark A/S Änglamark (Private Label), Coop (Private Label) Dagrofa A/S First Price (Private Label) Bella Italia (Unilever Group), Ben & Jerry's (Unilever Group), Carte d'Or (Unilever Group), Champagnebrus (Unilever Group), Cornetto (Unilever Group), Daim (Mondelez International Inc), Filur (Unilever Group), Frisko Frisko Is A/S (Unilever Group), Københavnerstang (Unilever Group), Kung Fu (Unilever Group), Magnum (Unilever Group), Mini Calippo (Unilever Group), Solero (Unilever Group), Tofuline (Ingman Foods Oy Ab), Twister (Unilever Group), Viennetta (Unilever Group) Hansens Flødeis (Hansens Flødeis Aps), Hansens Islagkager (Hansens Hansens Flødeis Aps Flødeis Aps) Hjem-Is A/S Hjem-is (Nestlé SA) Isis A/S Isis (Koff A/S) Luxlait Produits SARL Luxlait (Luxlait SA) Other Private Label Other Private Label (Private Label) Anthon Berg (Premier Is - Mejerigaarden A/S), Astronaut (Premier Is - Mejerigaarden A/S), Kæmpe Eskimo (Premier Is - Mejerigaarden A/S), Kæmpe Læske (Premier Is - Mejerigaarden A/S), Lynstang (Premier Is - Mejerigaarden A/S), Mars (Mars Inc), Polar Is (Premier Is - Mejerigaarden Premier Is - Mejerigaarden A/S A/S), Premier's Gammeldags Flødeis (Premier Is - Mejerigaarden A/S), Smarties (Nestlé SA), Snickers (Mars Inc), Toms Skildpadde Is (Premier Is - Mejerigaarden A/S), Toms Skildpadde Islagkage (Premier Is - Mejerigaarden A/S) Flødeis Mejeriet (Vebbestrup Flødeis), Økologisk Flødeis (Vebbestrup Vebbestrup Flødeis Flødeis), Vebbestrup (Vebbestrup Flødeis) Source: Passport by Euromonitor International © Euromonitor International 2014 www.euromonitor.com FORECAST DEFINITIONS AND METHODOLOGY Ice Cream This is the aggregation of impulse ice cream, take-home ice cream, frozen yoghurt and artisanal ice cream. Note: Soy, oat, bean, and rice-based ice creams are included in dairy ice cream. Rice, soy, oats and beans (ie red bean and mung bean ice cream products found in East Asia) can be used as dairy substitutes in the manufacture of ice cream, but the product is still equivalent in terms of positioning/marketing and consumer targeting to standard dairy ice cream. Methodology This report is derived from Euromonitor International’s Passport information system. Industry research is carried out by a global team of more than 600 in-country analysts and is based on a core set of research techniques: National-level desk research, company research and analysis, store checking, trade interviewing with national players and market analysis International-level desk research, multinational company research and analysis, trade interviewing with international players and market analysis © Euromonitor International 2014 www.euromonitor.com .
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