Editor: David Cashion Designers: Robin Derrick with Danielle Young Production Manager: True Sims Library of Congress Control Number: 2014959338 ISBN: 978-1-4197-1796-3 Text copyright © 2015 Lisa Eldridge See this page for photo credits. Published in 2015 by Abrams Image, an imprint of ABRAMS. All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, mechanical, electronic, photocopying, recording, or otherwise, without written permission from the publisher. Abrams Image books are available at special discounts when purchased in quantity for premiums and promotions as well as fundraising or educational use. Special editions can also be created to specification. For details, contact
[email protected] or the address below. 115 West 18th Street New York, NY 10011 www.abramsbooks.com To my mother, whose makeup got me into all of this in the first place Contents Introduction Prologue: The Painted Face Section One The Ancient Palette Red: Beauty’s Most Enduring Shade White: The Politics and Power of Pale Black: Beauty’s Dark Mark Section Two The Business of Beauty Media and Motivation: Creating the Dream The Beauty Pioneers: Visionaries and Vaudeville History in Your Handbag: Folk Remedies to Global Brands The Bleeding Edge: Into the Future Afterword: I Want to Look Like You Acknowledgments Endnotes Photo Credits Index of Searchable Terms About the Author We’ve been altering our skin with paints and oils and dabbling in artistry since the Ice Age. A Introduction Although we have been painting ourselves in a variety of ways for thousands of years, the reasons why—and how—we wear makeup in the twenty-first century have changed dramatically.