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دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com w w w . JANUARY 2014 WWW.NAILSMAG.COM
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deterland.com orlybeauty.com/pro www. CONTENTS | April 2019 | Volume 37 | No. 3
FEATURES
40 Make More Money Without Spending More Time Learn techniques to raise the ceiling on how much you can earn per appointment.
46 Should You Run Paid Ads on Social Media? A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your 74 3020 marketing dollars for the best results. By Stephanie Mitchell TECHNIQUE 14 16 Demos: En Vogue 18 Behind the scenes of this month’s cover STYLE 20 24 Nail Art Studio BUSINESS 26 28 Crowdsourcing 30 Salon Profile: Ruchki da Nozhki Nail Lounge, New York 50 HEALTH 32 34 Healthy Tech Q & A: Michelle Shoemaker 36 A Day in the Life of a Nail Expert: IN All About Feet EVERY ISSUE
4 We Hear You 6 On My Mind 8 Nails File 13 Freebies 50 Reader Nail Art 52 Product Spotlight 56 Deal Sheet 63 Ad Index 64 My Other Life 16 COVER LOOK NAILS ANASTASIIA MOROZOVA | PHOTOGRAPHER VU ONG دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ MODEL CIARA PISA | PRODUCTS USED LECHAT deterland.com www. 2 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com That's right! IT’S Your favorite Gelish and Morgan Taylor AS shades now come in, not two, but three diff erent formulas. EASY Matching shades give every nail tech and client a formula that AS meets their needs!
Color Shown: Look At You, Pink-achu!
1,2,3! AVAILABLE at:
| gelish.com | morgantaylorlacquer.com دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ 714. 773. 9758 | Made in the USA deterland.com © 2019 Hand & Nail Harmony, Inc. HM-9348 www. WE HEAR YOU
WHERE IN THE WORLD IS NAILS MAGAZINE?
Publisher Michelle Mullen [email protected] Executive Editor Beth Livesay [email protected] Senior Managing Editor Judy Lessin [email protected] I’m reading the December 2018 issue while waiting Associate Editor Katherine Fleming for my client. I like getting [email protected] updated on new trends Contributing Writers and products. Michelle Pratt, Sree Roy, Holly Schippers, Sarah Waite Elena Rabaza Guest Editor Valerie Ducharme Y The Retreat Salon & Day Spa, Art Director uiko Sugino [email protected] New Braunfels, Texas Graphic Artist Kandace Kuwahara [email protected] Media Operations Manager Carla Benavidez If you have a photo of yourself reading NAILS Magazine, send [email protected] it to [email protected]. Make sure to include your name, Production Coordinator Oliver Calonzo salon name, city, state and a brief synopsis of what’s going on [email protected] in the photo (where you are, what you’re there for, etc.).
www.nailsmag.com/salonprofiles National Sales Shannon Rahn, (310) 533-2434 Clean Living [email protected] Get inspiration for cleaning and making over For subscription inquiries: your salon by scoping out (888) NAILS-44, [email protected] our Salon Profiles. Send business and editorial correspondence to: 3520 Challenger St., Torrance, CA 90503 (310) 533-2507 Fax www.nailsmag.com/pastels www.nailsmag.com
Spring Has Chairman Edward J. Bobit (1961-2014) CEO Richard Rivera Sprung President Sherb Brown Peruse this list of pastel Chief Financial Officer Armand Del Duca nails for springtime CCO Cyndy Drummey inspiration.
A BOBIT BUSINESS MEDIA PUBLICATION www.nailsmag.com/taxes Connecting Beauty Professionals at Every Stage of their Careers Taxation Frustration? Prepare for April 15 by filing correctly. دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 4 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com cnd.com CND and BRISA are registered trademarks of Creative Nail Design, Inc. ©2019 Creative Nail Design, Inc. Nail Design, Inc. ©2019 Creative of Creative trademarks registered are CND and BRISA
BRISA® Gel
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Competitive Nature
ruth be told, I am a competitive person. I enjoy winning, whether it be board games, Halloween costume contests, or industry T awards. I know some of you in the nail world can be competitive as well, which is why there are so many fantastic nail competitions out there. I understand that this industry is relatively small, fostering competitiveness between most, if not all, of the nail manufacturers involved. That’s why I was overjoyed when nail icon Tammy Taylor joined me and the team at KUPA for a Facebook Live. The episode aired on NAILS’ and KUPA’s Facebook pages and discussed Taylor’s sponsorship of NAILS Next Top Nail Artist. On the air, Taylor attributed her willingness to come on KUPA’s show KUPA president Richard Hurter, to a desire to inspire nail technicians and keep them motivated. She Tammy Taylor, KUPA executive vice remembered doing nails for 14 hours a day and said that while she loved president Elaine Watson, and me. it, she could get so tired and needed excitement and motivation. “Nails IS a career!” said Taylor, who reminded the audience that in this field, a nail tech can do anything. “You can teach, you can have your own products, you can write books, you can do classes; it’s endless. There’s something for everybody,” she said. “When you think about it, this is probably the facebook.com/nailsmag only business in the world where women have no ceiling. You can go as far as you want.” @nailsmag It’s my hope that in going as far as you want, you remember to not put a cap on anyone else’s success. With salons located in close proximity @nailsmagazine to one another, it’s easy to fall into the trap of feeling competitive. Some great advice I was once given is that there’s room for everyone. I think nailsmagazine this echoes what Tammy Taylor is saying. I’m grateful that both she and KUPA could come together to promote the greater good in our industry. youtube.com/nailsmagazine I love that neither company saw themselves as a competitor of the other, and that we were able to have a conversation about the things that unite us. Yes, sometimes there is a need to compete, but it doesn’t have to eclipse the need to succeed.
Editor’s note: You can watch our Facebook Live with Tammy Taylor at www.facebook.com/nailsmag. دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 6 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com light elegance WE’VE GOT GREAT CHEMISTRY
BEAUTIFUL SCIENCE Pure and natural ingredients for healthy hands and feet. Q&Lu Spa Essentials, the new, all-natural spa line from Light Elegance, is the ultimate in self-love and care. Great chemistry combined with premium ingredients—no artificial dyes or fragrances—results in a soothing spa experience tailored for hands, feet and skin. Q&Lu products are the new standard for clean, honest beauty—plain and simple.
دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. @lightelegancehq :: redmond, or :: lightelegance.com :: 541-526-1417 NAILS FILE Sarah Nguyen Named 2019 NAHA Nail Professional of the Year
For the second year in a row, nail tech Sarah Nguyen of New York’s Ammon Carver Studio took the title of NAHA Nail Professional of the Year. The North American Hairstyling Awards celebrate the industry’s leading talent and feature 16 categories across hair, makeup, and nail artistry. The 2019 winners were announced in January 26 at ISSE Long Beach. “Thank you Ammon and Aida at Ammon Carver Studio, because if it wasn’t for them I wouldn’t have entered NAHA,” said Nguyen. “Being new to this profession and not knowing what you’re doing or where you’re going, it’s important to remember to just pursue your heart. I think that’s a beautiful thing.”
For more information, visit www.probeauty.org.
CND Celebrates 40
CND has officially kicked off its 40th anniversary celebration, which is set to last a full year, from April 2019 to April 2020. Since the 40th anniversary gift is a ruby, ruby red will be in abundance for the celebration. Anniversary festivities began in December with a photo shoot featuring CND co- founder and style director Jan Arnold in a corset made by The Blonds. The one-of-a-kind corset is made from nail tips painted in a CND Shellac red and finished with red crystals. The Blonds even included a kit of back-up nail tips in case the corset needed to be touched up if a nail fell off. Stay tuned to NAILS and CND for more anniversary news, events, and releases throughout the year.
For more information, go to www.cnd.com. دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 8 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. Jill Higginbotham and Representative Jerry Miller of Kentucky testifying before SCULPT YOUR the Licensing Committee on February 15, 2017. FUTURE BECOME AN Kentucky Salon Owner Helps EDUCATOR Change State Laws for Alcohol in the Salon UNIVERSITY When Jill Higginbotham, owner of J Michael’s Salon and Spa in Louisville, Ky., learned that providing complimentary alcohol at the salon wasn’t 4 DAYS OF allowed under Kentucky law and that salons weren’t eligible to apply for a liquor license, she immediately set out to change the law. She INTENSE started by reaching out to her local state representatives and senators. “Through my research, I found that most states have many of the same TRAINING laws and regulations,” says Higginbotham. “To change a law, you need a ONLY $750! lawmaker to hear you, back you, and take it to the floor.” She reached out to Representative Jerry Miller, a member of the licensing committee, who September 26-29 connected her with the commissioner of the Kentucky Alcohol and Beverage PHILADELPHIA • PA Commission (ABC). She was invited to testify before the committee, who would vote on whether Refine your skills and talent, to send the issue to the senate. with a nail course that is great The topic generated many questions, but Higginbotham had prepared with research about laws in other states. Although California had recently passed for High Level Techs! This is a law allowing salons and limos to serve two glasses of wine, champagne, not your average nail class, or beer free of charge, Higginbotham and Miller realized that the Kentucky this is advancing your future. legislature was less likely to vote yes on a proposal modeled after California or other western states. Instead, Higginbotham cited Ohio, where laws are Must Be a Licensed Nail by county, and Virginia, which allows salons and spas to apply for liquor Technician to attend. licenses. She also highlighted the potential tax revenues that would result. When the proposal made it to the senate floor, it was adjusted to allow art galleries, bridal shops, and other businesses, as well as salons, to apply for a license to be granted at the discretion of the ABC. Although Kentucky has many dry counties, and most senators from those counties abstained from voting, the proposal passed successfully. For Higginbotham, it was an For more information visit empowering experience and taught her that salon professionals shouldn’t be us at nsinails.com or underestimated. “I’ve never been someone to just sit down and accept the call 1.800.354.6741 ”.status quo,” she says. “I want to encourage everyone to get involved دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 10 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com THE BIG RE-VEIL
TULLE DEATH DO US PART
CHIFFON & ON & ON
IT’S GOING GOWN
GORGEOUS IN GOSSAMER
™PROFESSIONAL FORMULAS | PROFESSIONAL RESULTS دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ ArtisticNailDesign.com LOVE LACED deterland.com© Artistic Nail Design • Nail Alliance - Artistic, Inc., Missouri USA • HM-9062 www. Call for Entries: NAILS Mini Masterpiece Contest
NAILS’ Mini Masterpiece Contest allows you to express your creativity and show off your skills while paying homage to art’s greatest masters. To enter this year’s contest, all you have to do is select a famous work of art and reproduce it on a nail tip. You may turn the nail tip sideways to accommodate a horizontal painting. All entries must be received by NAILS by May 9. Send your nail tips to Mini Masterpiece Contest, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Let us know the artist’s name and the title of the original work of art and don’t forget to send your contact information, NAILS BY including phone number and email address. Please also ELSBETH SCHUETZ include a color print-out of the original painting.
For inspiration, check out winning nail tips from previous years at www.nailsmag.com/minimaster.
Navy Veteran Tech Returns to Nails For San Diego-based nail tech Catrena Hamer, joining the military was a longtime dream. After her then-fiancé began a military career, she realized it was time for her to follow her dream as well. She left her nail career of several years to join the Navy as an information systems technician. Still, her love for nails continued through her service: During her 14 years in the Hamer Navy, she kept her skills fresh and made sure to keep her nail license current. “Even during my service, even during my tours, I would do nails for the ladies on the ship,” she explains. After she left the Navy with a medical discharge due to disability, she was apprehensive about returning to the nail industry, but her daughters and friends encouraged her to open a salon again. “Even though I was in practice, because I had been in the military, I wasn’t as up-to-date as I wanted to be,” she says. “I was kind of afraid.” Hamer took business classes before opening a mobile salon, and is currently part of a yearlong business program for veterans. Still, keeping pace with the changes in the nail industry during her absence can be a challenge. “There’s so much new stuff out right now. I’m really trying to learn all the new techniques and everything about gels,” she says. Hamer’s goal is to one day redesign a bus or shuttle into a mobile salon. “I really want to cater to diabetics because before I joined the military, I used to do my pastor’s pedicures and he was diabetic,” says Hamer. “His doctor wanted to meet with me because he was so impressed with the way I would do my pastor’s feet.” 92615 دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 12 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com freebies giveaways
To enter to win, go to www.nailsmag.com/freebies by July 31.
Sample En Vogue’s Lac It! Wine Collection Three readers can win the Lac It! Wine Collection from En Vogue, which features six celebratory colors inspired by your favorite reds, including 50 Shades of Red, Sip Happens, and Brunello Mellow. Lac It! is made with no solvents, which means no odor, shrinking, evaporation, or wrinkling.
Win Orly’s All-in-one Builder In A Bottle Two readers can win a Builder In A Bottle Intro Kit from Orly. This soak-off sculpting gel for nail extensions applies like a soft gel, wears like a hard gel, and soaks off when ready to remove. The winners will also receive Orly’s GELFX Spring Collection, Radical Optimism, for durable, chip-free manis.
Offer Luxury With OPI ProSpa Gloves and Socks Ten readers will each receive Advanced Softening Gloves and Socks from OPI’s ProSpa line. The single-use gloves and socks are pre-filled with macadamia and coconut oils, as well as nourishing vitamin E and shea butter to soften dry skin. Removable tips allow for cuticle detailing.
Congratulations to last month’s winners One reader received a prize package from Dazzle Dry including its Tea Time collection; one reader received a Peppermint Spa Pedicure Kit from Bodipure; and five readers received a French Manicure Dip دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ Powder Starter Kit from Revel Nail. deterland.com www. www.nailsmag.com | APRIL 2019 | NAILS MAGAZINE 13 TECHNIQUE
Easter Hello Kitty Nail tech Sandy Nguyen of Brampton, Ontario, Canada, created this adorable Hello Kitty nail art for Easter.
Follow her on Instagram @nailzbysandy.
1. Apply two coats of Tea Cups by Bio Seaweed Gel. Cure each coat under an LED light for 30 seconds. 2. Using a thin liner brush (0.7cm), paint an egg with Young Nails Mission Control in Molten. Cure for one minute. 3. Using Young Nails Mission Control in Fizz, paint Hello Kitty’s head. Cure for one minute. 4. Paint the ears in Fizz. Use Young Nails Mission Control in Overdrive to paint the eyes, whiskers, and the outline of the nose. Cure for one minute. 5. Use Young Nails Mission Control in Mega Jam and Solar to paint the bow and the center of the nose. Then use Bio Seaweed Gel’s Charlottetown to paint the center of the ears. Cure for one minute. 6. Outline the egg with Fizz and the bow with Overdrive. Cure for one minute. 7. Apply your favorite top coat to finish your design (Nguyen used Ugly Duckling Nails matte top coat). Cure for three minutes.
1 2 3
4 5 6 دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 14 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com TECHNIQUE How to Soften Cuticles on the Feet
Cuticles on the feet can be tougher than those on the hands. Footlogix Professional Cuticle Softener and Cuticle Conditioner products are specifically formulated for cuticles that have hard skin build-up. They hydrate the skin while removing excess debris under the nail’s free edge. Cuticle Softener: Apply a small amount directly onto the cuticle and nail fold of each toe and allow to absorb for 60 seconds. Cut the toenails and clean around the nails in the groove and under the free edge. Carefully remove all excess build-up of dead skin with pedicure implements. Shape the free edge, clean the cuticle area, and buff the nail plate. Re-apply Cuticle Softener as needed. Gently wipe off any remaining skin debris with a towel. Do not rinse the foot with water as the Cuticle Softener will continue to hydrate after the pedicure is completed. Cuticle Conditioner: Once the pedicure is completed, apply a small amount of Footlogix Cuticle Conditioner directly onto the cuticle area to hydrate and condition cuticles. Massage into cuticles in a circular motion. This alcohol- and synthetic oil-free formula will hydrate toenails and cuticles and does not leave a greasy residue.
For more information, visit www.footlogix.com.
& Q A Create How long should a PolyGel service take? Custom Q How can I speed up my PolyGel services? I do a service in about one hour. Since it’s a Glitter A new product, it will take some getting used to. Here are some tips to speed up services: Mixes With • After finishing with the prep, apply PolyGel to all 10 nails. Tech Gel • Knowing how much product to use can be tricky at first. Try using a smaller bead than Glitter Base you would for acrylic. NSI’s Tech Gel Glitter Base can be used for a variety of nail • Do not treat Slip Solution like monomer — use art purposes, including custom glitter mixes, candy balls, very little. I dip my PolyTool into Slip Solution blooming gel, and more. To create a custom glitter mix: and lightly wipe my brush before pressing 1. Choose one color of Secrets Sparkles or mix different each bead. shades to customize. Be sure to mix well. • Using an e-file to reduce length and bulk can 2. Use an opaque jar when mixing in your Tech Gel Glitter reduce file times greatly. Base. Squeeze the product into the jar, keeping a ratio of • Using a quality LED light will prevent any gel to glitter of at least 2:1 to ensure there is enough gel for curing issues and will save you time and it to cure. money. I recommend the Gelish 18G. 3. Using a brush or metal tool, mix the gel into the glitter until — Vu Nguyen, Gelish educator it’s evenly distributed. Now you have a custom glitter gel. 4. Using a #5 Touch Tip Kolinsky Brush, gather a small amount of gel on your brush. Apply in polish-style strokes to the nail. Cure for 30 seconds in an LED lamp or two minutes in a UV HAVE A TECHNIQUE QUESTION? lamp. Apply Essential Seal and cure for 30 seconds in LED or (about product application, troubleshooting, etc.) two minutes in UV. Remove the tacky layer with a nail wipe E-mail it to [email protected] and check saturated in cleanser. back here for an expert answer. .For more information, go to www.nsinails.com دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. www.nailsmag.com | APRIL 2019 | NAILS MAGAZINE 15 TECHNIQUE | demo
En Vogue Formal Spring Florals
En Vogue educator Deanna Stelmaschuk of Fairview, Alberta, Canada, created this design using gel-polish and patterned Mylar.
For more information, visit www.envoguenails.com.
1 2 3 4 Apply a layer of En Add trimmed strips of Glue on some rose Apply En Vogue No- Vogue Base Coat. Cure. printed Mylar onto the gold circular studs. Wipe Top Coat over Apply two coats of En dispersion layer. Wipe the top of the the entire nail. Cure. Vogue Sip Happens Lac nail with cleanser. Add a bead of top It!, curing each layer. Apply a line of rose coat and place the gold striping tape flower charm in the down the center of bead. Add another the nail. Apply a layer small bead of No- of En Vogue Fiber Gel Wipe in the center of over the entire nail the flower and place to lock in the design. the rhinestone in the Cure and wipe the bead. Cure. dispersion layer with دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ cleanser. deterland.com www. 16 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com Tease the senses with the perfect coupling of flirtatious, sassy and delicate creamy shades designed to attract the most contentious of admirers.
WHY HELLO! WINK FOLLOW YOUR BITE YOUR LIP BUTTERFLIES
HAIR TOSS TAKE YOUR LEFT WANTING FLIRT BREATH MORE AWAY
CUCCIO COQUETTE™ COLOUR COLLECTION IS AVAILABLE IN LACQUER AND MATCHING SOAK OFF GEL. YOU CAN ORDER INDIVIDUALLY, AS SETS OR IN 16PC DISPLAYS.
FACEBOOK.COM/CUCCIOSPA دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ INSTAGRAM @CUCCIOCOLOUR TO PURCHASE YOUR CUCCIO COLOUR: CALL, FAX OR ORDER ONLINE AT: TEL: TOLL-FREE: FAX: cuccio.com deterland.com#COQUETTE 661.257.7827 800.762.6245 661.257.5856 www. TECHNIQUE | behind the scenes
NAILS executive editor Beth Livesay, cover artist Anastasiia Morozova, model Ciara Pisa, and art director Yuiko Sugino.
A Champion’s Perception Nail artist Anastasiia Morozova’s Instagram handle, @nailchampion_, says it all. The 10- year nail tech has won numerous competitions for her nail work all over the world, including Ukraine, Russia, Dubai, Germany, Singapore, Taiwan, London, Serbia, Korea, and in the U.S. Being an artist, Morozova uses all types of products, but prefers working with gels. This cover features LeChat’s translucent gel-polish line, Perception, giving the nails a stained glass appearance after curing.
HERE ARE MOROZOVA’S STEPS FOR THIS MONTH’S COVER LOOK: 1. Build the nail extension with LeChat Pro-Tec clear gel. 2. After filing and buffing, draw flower outlines with Black Velvet and cure. 3. Fill in stained glass with LeChat Perception gel-polish. Cure. 1 2 4. Apply LeChat Gelee top coat to seal the design. Cure.
To see how Morozova made the 3-D flowers for this design, go to www.nailsmag.com/perceptionflowers.
4 3 دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 18 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. STYLE
Photographer: Laretta Houston Makeup: Nova Kaplan Wardrobe: Lisa Katnic Hairstylists: Oliver Shortall, Lynette Tatum, Matthew Luce, Galin Hristov, Fay Linksman
A Perfect Pop The My Perfect Me campaign shoot took place at Coty headquarters in Calabasas, Calif. Artistic Team Pop Anomaly was led by hairstylist Oliver Shortall, who came up with the campaign concept of “Feeling perfect in your own way.” The final look included nail art that featured bold, graphic, geometric prints in a monochromatic palette using OPI Gel Color in Alpine Snow, Black Onyx, I Cannoli Wear OPI, and I Can Never Hut Up, along with OPI Nail art by OPI Chrome Effects. North America education manager See more from the shoot at Sigourney Nuñez. www.nailsmag.com/opimyperfectme. دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 20 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com cnd.com CND and SHELLAC LUXE are trademarks and SHELLAC and VINYLUX are registered trademarks of Creative Nail Design, Inc. ©2019 Creative Nail Design, Inc. Creative Nail Design, Inc. ©2019 of Creative trademarks registered are and VINYLUX and SHELLAC trademarks are LUXE CND and SHELLAC Steenberg. Mette Nail artist:
Illuminate the aisle with classic colors. NEW ROMANTIC SHADES.
White Bouquet Veiled Forever Yours Wedding Bouquet Bouquet Bouquet
دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. STYLE
E R O P Photos for A G
N I S Fashionistas X I
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See what happens when your favorite nail C
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companies display their creativity on the O
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world’s fashion stages. / M
Essie for Jeremy Scott, O
Check out our Fashion Week coverage C . K
at www.nailsmag.com/nyfwaw19. courtesy of Essie C O
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Hang ten with these summer-ready looks.
April Lang Pensacola, Fla. @april.lang.nails
Joanne Sorbello Stone Ridge Salon Stone Ridge, N.Y. @stoneridgesalon
Trizia Vargas Fancy Fingerz Houston @fancyfingerz3dnailart دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 22 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com Lily Allen’s pastel foil nails. Celebrity-Inspired Festival Nails
London-based nail artist Liga Tukmane has done nails for celebrities such as Lily Allen, Rita Ora, Noomi Rapace, Helena Bonham Carter, and Kate Beckinsale, just to name a few. One of her favorite nail looks was done for singer (and nail Liga Tukmane art lover) Lily Allen, using pastels and foil. Current trends she is seeing that you may want to adapt for festival season include matte, dark green, pitch black, reds, and short, natural nails. Follow her @liga_nails on Instagram to see more of her work.
Read a full interview and see more of Tukmane’s work at www.nailsmag.com/ligatukmane.
دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. www.nailsmag.com | APRIL 2019 | NAILS MAGAZINE 23 STYLE | nail art studio
Butterfl ies and Bunnies 1. Blend two gel colors at an angle for the base (Amore Ultima Prisma FX Neon Line and Prisma Elite Neon Blue). Cure for 20 seconds, repeat, and cure for two minutes in a UV light. Apply top coat. Apply Akzentz Shine-On Top Gloss and cure for 15 seconds. Rub on Wildfl owers Opal Chrome and cure. Apply top coat and cure again. 2. Buff the chromed base lightly, then start on the one-stroke fl owers and butterfl y design. Apply top coat and cure. 3. Stamp the bunny and egg design using Clear Michelle Bouma, Splendid Nail Creations, Ponoka, Alberta, Canada Jelly Stampers plate CJSH-02 and polish. Add @mitchbouma16 top coat and cure.
Winging It 1. Apply a pastel gel-polish color (Akzéntz Luxio in Lovely). 2. Use gel paint to outline the butterfl y wings (Akzéntz Options Green Splash Pastel) and draw two lines near the large wing for the antennae (Akzéntz Gel Play White and Silver Sand). 3. Press loose glitter inside the wings (Young Nails Sea Spray). Apply a thick layer of Akzéntz Gel Play Bling-On over the glitter and start applying a variety of Swarovski Crystals into the gel. 4. Apply Swarovski Crystals to form the butterfl y’s body. Use Swarovski Crystal Pixie Bubble in Future Fantasy between the crystals and to Keren Clark, The Villages, Fla. outline the wings. Apply top coat around @savvychicbeauty the design.
Spring Roses 1. Apply one coat of white paint (Ugly Duckling Schmelt It) and cure in an LED light for 45 seconds or UV light for two minutes. Apply a very thin second coat. Do not cure. 2. Using a Bio Sculpture Upper Arch brush, paint roses in Luxio Attraction, Engagement, and Delightful. Apply the gel-polish lightly to allow the colors to melt. 3. Make small strokes for leaves using Luxio Volt. Cure when you are satisfi ed with the amount of roses and leaves. Add tiny strokes of black to the green leaves using a Bio Sculpture Upper Arch Delee Dennison, Simplicity By Design, Terrace, British Columbia, Canada brush and Akzéntz Gel Paint. Using the same @nails_by_delee brush, add silver details to the rose petals. Cure 4. Finish with Luxio Matte-On.
For more nail art step-by-steps, visit Want to see your nail art how-to here? www.nailsmag.com/nailartstudio. Mail your tips (one for each step) and instructions to Nail Art Studio, NAILS Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your When mailing us tips for Nail Art Studio, please mail them in a padded envelope or box to keep the nail tips fully intact in transit. .name, salon name (if applicable), city, state, and contact information دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 24 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com آﻣ ﻮ زﺷﮕ ﺎ ه آ ر ا ﯾﺸﮕ ﺮی د ﺗ ﺮ ﻟ ﻨﺪ ©2019 Nail Alliance, LLC-Morgan Taylor HM-10108 www.MORGANTAYLORLACQUER.COM Color Shown: det er l a nd. c om
Prettier In Pink today and see what today andseewhat Try MorganTaylor everyone’s raving everyone’s raving 5YEARSINAROW LACQUER BEST NAIL BEST NAIL about! Launchpad ® BUSINESS Austin Salon’s Apprenticeship Program Trains New Techs
For Carla Hatler, owner of Lacquer in Austin, Texas, starting an apprenticeship program was the ideal way to solve the salon’s issues with staffing and training. “It’s very difficult to find talented nail technicians in our area,” she explains. “We were turning away hundreds of customers a month because we were always short staffed.” She also found that recently graduated new hires weren’t taught the skills they needed to be successful in a busy salon. This gave her the idea to start the program, which provides training by in-house educators. Lacquer hires apprentices who are enrolled in nail school or have recently graduated, recruiting them through local cosmetology schools, job postings, and word of mouth. They spend three months as an apprentice assisting a master nail technician and are paid an hourly rate. “Each week is planned out and coordinated with our in-salon educator,” says Hatler. “Throughout the apprentice program they have The apprentices at Lacquer spend three months assisting a workshops and quizzes to really learn the nitty-gritty master nail technician. stuff that is important to our staff and our guests.” The program has helped the salon reach staffing goals and improved the transition from school to salon. After completing the program, “They are truly prepped for handling clients and working in a busy salon,” says Hatler. She plans to continue to improve the program and share best practices with others. “I hope that we can work with the Texas Department of Licensing and Regulation and other state licensing boards to allow nail students more hands-on experience in real, working salons like hairstylists have,” she adds. Amber Peraino, an educator at the salon, is also focused on expanding the program. “Once we have this down to a successful science, my goal is to educate on a larger scale, introducing this program to salons all over the country,” she says. Peraino Hatler
دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 26 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com Change the Way You Shake! PROFESSIONAL GEL-POLISH SHAKER
Patented
ISTOCK.COM/OJOEL Mother’s Day Promo: Pick a Flower
Designed to spur retail sales and introduce clients to new services, the Mother’s Day promotion at D’Ametri’s Aveda in Olde Town Arvada, Colo., begins with a vase of paper or silk flowers, each with a prize attached to the stem. “During the promotion, whenever a client purchases two or more retail products, she gets to pick a flower from the vase, drawing a IES LER ENQUIR prize,” explains owner Ame Metcalfe. Prizes range from discounts on DEA C ME services all the way to a grand prize of a year of free haircuts. WEL They get the word out with extensive signage inside the salon, as well with social media, email, and text blasts. “It’s easy and guests love it,” $ 99 says Metcalfe. 139 Includes shipping within the continental U.S.
• Rotates over 500 RPM (revolutions per minute) • Automatic 60 seconds per cycle • Smooth and quiet operation • 110 - 240 Volts AC universal power No Gossip • Simple and safe mechanism to secure Policy the bottle in place • Ergonomic and space saving design Starts With • Zinc die-cast for maximum stability • Works with most bottle shapes, brands or types Definition Mogel • Reduces time taken to complete mani-pedis PHOTO BY HANNAH KENDRICK • Eliminates shrinkage and streaking “We have a great team, but we are human,” says Heather Mogel, co- due to poor mixing owner of Cré Hair Studio in Highland, Calif. “It takes work not to fall into By rotating in a side to side and up and down motion, ProShaker produces an even consistency complaining for the sake of complaining.” Inspired by an idea in Dave of the gel without introducing bubbles Ramsey’s book Entreleadership, Mogel instituted a no-gossip policy in the salon. Still Available Mogel defines gossip as complaining about something or someone to another team member who doesn’t have the authority to do anything about the problem. “If they do have something they need to bring up to management, we ask that they do so with the heart of a teacher. They must think of solutions to the problem they are dealing with before bringing it to us,” she says. “The team has been great about it. People comment that we are friendly and genuinely seem to get along — and www.proshaker.com دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ they are right!” deterland.com www. www.nailsmag.com | APRIL 2019 | NAILS MAGAZINE 27 BUSINESS | crowdsourcing
This month we asked nail techs: How do you deal with negative comments on your social media?
Depending on the Ignore them. I’m too If you’re a newbie, it can comment, I thank busy making money to be soul destroying to them for the comment, be wasting my time with receive a bad comment or address the issue, and negativity. nasty negativity towards improve. If it’s just nasty, I ignore @nailsblinged you and your business. If you have and block them. Via Instagram been in the industry a long time, I @shaniesshinytips think it’s something you have learned Via Instagram to deal with and understand it’s just how this industry can be sometimes. Personally, I used to buy into it and I believe it’s just part of retaliate, but I started to understand life and you mustn’t take I was just lowering myself to their it to heart. A lot of it is level and a lot of the time it’s people jealousy, but sometimes who feel jealous. Now I just smile, it’s constructive criticism. nod, and walk away. I’m all about @toriavanderspil embracing each other and building Via Instagram each other up. Sometimes people forget we all start somewhere and helping people is more rewarding. I actually embrace That simple comment or heart negative comments. on someone’s work can make I recognize everyone has somebody’s day. their own points of view ISTOCK.COM/VASJAKOMAN @janineh277 and opinions, and of course there Via Instagram are those who are so miserable in their personal lives that they take Always turn a negative into a pleasure in insulting others. I never positive and use it to better Ignore it, or if it needs give those people the satisfaction. yourself and prove the haters to be addressed, maybe I take negative comments as a way wrong. You are never going politely comment or send to improve in areas I wasn’t aware to keep everyone happy. a private message. needed improving. @srhairbeauty @dana_nailjunkie @nail_girl_t Via Instagram Via Instagram Via Instagram
Kill them with kindness. @mrose_86_nails Via Instagram
NEXT QUESTION: How much do you rely on beauty infl uencers for education and inspiration? [Answers will be printed in the July 2019 issue.] Share your opinion on the topic by emailing your response by April 15 to [email protected]. Please include your name, salon, city and state, and a high-resolution headshot with your response. دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 28 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com BEST OF THE BEST
7D DIAMOND EDITION CORDLESS LAMP
The new sleek and stylish Gel II 7D Diamond Edition UV/LED Cordless Lamp has a look you will love. The lamp is finished with a sparkle, acetone- resistant diamond-effect finish, featuring premium Japanese components, an LG battery, and 36W bulb. Battery charge lasts up to 10 hours and will cure 99% of gel-polish brands on the market.
دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ
deterland.comBUY ONLINE OR AT A DISTRIBUTOR NEAR YOU • WWW.LAPALMPRODUCTS.COM • TO APPLY TO BE A DISTRIBUTER, EMAIL : [email protected] www. BUSINESS | salon profile A Breath of Fresh Air at Ruchki da Nozhki Nail Lounge
After realizing very few New York nail salons met her standards for quality and care, Russian nail tech Katya Kan decided to open up her own healthy, odor-free salon in the heart of Brooklyn.
BY SADIAH THOMPSON
4 3 2 دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 30 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com QUICK LOOK SETTING THE STANDARD Salon name: Ruchki da Nozhki Nail Lounge When Ruchki da Nozhki owner Katya Kan moved from Sakhalin, Location: Brooklyn, New York Russia, to New York in 2011, she quickly realized how different Owner: Katya Kan the U.S. nail industry was in comparison to her homeland. In Square footage: 715 Russia, Kan says, a manicure is considered a luxury, while in New Opened: March 2017 York a manicure is considered an affordable weekly treatment. Number of nail techs/employees: 12/14 “Guests can walk in, which is different from Europe, where Specialties: Manicures, pedicures, and waxing you would need to make an appointment weeks and sometimes Compensation structure: Hourly wage plus months in advance,” she says. “Yet with a density of one salon per commission block here in New York, I had difficulty finding a place that met Website: www.rdnsalon.com my standards for cleanliness, quality, and customer service.” This led her to open Ruchki da Nozhki — a nail lounge dedicated to elevating every detail of the salon experience, from air quality and sanitary conditions to fair treatment of employees and the use of natural products. Since opening in March 2017, 1. The salon interior hosts an abundance of plants Ruchki da Nozhki has become one of the first nail salons to meet and fresh flowers along the sides of each station, New York’s recently enacted ventilation standards. and a rack of thought-provoking books. 2. The sleek exterior blends in with the neighborhood’s LITTLE HANDS, LITTLE FEET modern high-rises and beautiful brownstones. Feeling as though no English words could capture the essence of 3. The “millennial” pink walls add softness to the salon, Kan struggled to think of a name. So she decided to stay the custom-made wooden shelves throughout true to her roots and name the salon Ruchki da Nozhki, which the space. 4. The vents at each salon station means “little hands, little feet” in Russian. are perfectly concealed for the sake of design, “It conveys warmth, care, and playfulness,” she explains. “It is comfort, and functionality. 5. Katya Kan received a unique and reflects my heritage, and our guests love to pronounce degree in fashion merchandising before opting to Ruchki for a manicure and Nozhki for a pedicure.” work as a nail tech. With a simple but comprehensive menu, guests can choose from three main services: the “Relax” service, a classic manicure or pedicure with a relaxing three-minute massage; the “Pamper” service, which includes additional exfoliation and essential oils; and the “Indulge,” a spa option featuring a soak, mask, exfoliation, and a longer massage. All products used during services are natural or certified organic, and the salon carries a vast selection of Zoya and Deborah Lippmann polishes. As for the salon stations, each is equipped with a built-in exhaust system that eliminates vapors at the source of exposure. The salon also avoids using acrylics or hard gels to contribute to the quality of air.
A COMFORTING SPACE Located in the heart of Brooklyn, the salon’s atmosphere is just 1 as unique as its surrounding neighborhood — a welcoming, vibrant environment filled with people from different backgrounds and cultures. Inside, the salon’s warm colors range from a trendy “millennial” pink to soft grays. The plants, fresh flowers, and the subtle smell of lavender and lemongrass all add to a feeling of comfort and peace. At Ruchki da Nozhki, it’s all about creating lasting memories for both the client and the nail tech. “Everything we do is focused on people — our relationships, daily interactions, and friendships with each other, the experience inside the salon, meeting their family and loved ones,” Kan says. “Being able to connect with people at meaningful, intimate moments is something that makes me feel very lucky.” 5 دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. www.nailsmag.com | APRIL 2019 | NAILS MAGAZINE 31 HEALTH
Know Your Spa Treatments: Migraine Healing Therapy What is it? A holistic treatment designed to prevent and relieve the pain associated with migraine headaches. It combines targeted massage techniques, proprietary essential oil blends, and specifically designed cold stones to help reduce headache pressure and inflammation. Who does it? Luxe Salon Spa & Laser Center, Rochester, N.Y. (www.luxespa.com) What they say about it: “After the client’s health and migraine history is taken, we customize a treatment plan. The protocol and frequency of treatments will vary from person to person,” explains massage therapist Janet Lambert Smith. “The ultimate goal is to help clients become more aware of any possible factors contributing to the occurrence of migraines and to support them through massage, aromatherapy, energy work, and cold stone therapy. We have successfully resolved the issues of many longtime sufferers, who may then continue to come in for maintenance.” What they charge: $75 (30 minutes), $105 (60 minutes), and $135 (80 minutes)
Learn more at www.luxespa.com/services/wellness/migraine-therapy. دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 32 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com Waterless RapidHeat Sterilizer Has Increased Capacity
CPAC Equipment’s new RapidHeat Pro11 High-Capacity Tabletop Sterilizer has more than seven times the capacity of its predecessor, the COX RapidHeat. It features a rapid complete cycle turnaround; start to finish including warm-up is 12 minutes unwrapped or 18 minutes wrapped. “Independent tests have confirmed that the RapidHeat waterless sterilization environment does not contribute to the instrument corrosion and shortened instrument life that is seen with steam sterilization,” says CPAC Equipment president William B. Smith.
For more information, go to www.cpac.com.
Mia Secret Launches Body Lotion and Mist Collections Mia Secret’s new Body Lotion and Mist Collections feature four lovely florals that will complement your clients’ individual essence. You & Me has tones of fresh violets and soothing chamomiles. Sunset combines warm amber, rich coconut milk, and delicate vanilla. By The Ocean transitions perfectly from spring to summer with scents of sand, sunshine, and relaxation. True Love offers tones of strawberries and sweet peonies. 92615
.For more information, go to www.miasecretnails.com دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. www.nailsmag.com | APRIL 2019 | NAILS MAGAZINE 33 HEALTH | healthy tech Q & A Healthy Tech: Michelle Shoemaker After many years in retail, it was hard for Arvada, Colo.-based nail tech Michelle Shoemaker to spend hours sitting still in the salon. She fi gured out how to incorporate exercise and a healthy diet into her life to improve her health.
Tell us a bit about yourself and your career. I am a mom of two — a 16-month-old and a 9-year-old. I have been doing nails for about seven years now (licensed for 14). I’ve always been a booth renter and just love what I do.
What are your health challenges? After I got licensed, I ended up working retail for six-and-a-half years and was on my feet all day. I spent my fi rst pregnancy on my feet. After deciding to focus on making a career out of nails, I remember feeling so achy during the fi rst several weeks of sitting all day.
How do you fi t your health routine into your work day? Every work day is different, but I make sure to always schedule a good hour lunch break to ensure I eat right (I always pack a healthy lunch). I insist on taking a 20- to 30-minute walk. I call it my “mental health break.” Being outside and moving does wonders for my work day! I am personally terrible at going to the gym, but I make sure I wake up early and get in a quick 15- to 20-minute strength workout, or a 15- to 30-minute run on the treadmill. (Time always depends on whether my little one wakes up early).
What has been your result so far? I spent my second pregnancy doing nails and considered myself so much healthier and more fi t even now at 30 , versus 22 with my fi rst. A healthy diet helps! After those nights that I indulge after work with sugars or heavy carbs, I feel miserable and unmotivated the next day. I stick to a low carb, high fat diet, and stay away from sweets.
What’s your advice for other nail techs who want to become healthier? It’s hard to stay active with a sit-down job. Some days you just have to make yourself do it — get up and go outside, even walk around the block for fi ve or 10 minutes. At least stand up between clients and move your body. Pack a lunch or healthy snacks so you’re not tempted to go buy junk food.
Are you a healthy nail tech? We want to hear your success stories. Email judy.lessin@bobit. com to fi nd out how you can be featured in .our Healthy Tech column دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 34 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com cnd.com CND, SOLAROIL and RESCUERXX are registered trademarks of Creative Nail Design, Inc. ©2019 Creative Nail Design, Inc. Nail Design, Inc. ©2019 Creative of Creative trademarks registered SOLAROIL and RESCUERXX are CND,
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دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. HEALTH A Day in the Life of a Nail Expert
In this month’s column, Dr. Stern talks about feet — exfoliation, callus prevention, cuticle care, masks, Stern footwear, and the theory behind “earthing.” Dermatologists treat skin, hair, and nails. I am a board-certified dermatologist and I specialize in the treatment of nail disorders BY DANA STERN MD including nail infections, inflammatory diseases of the nail, cosmetic issues related I spend a large part of my day examining toenails and as a to the nail, cancers of the nail, and sports- consequence, feet. So many of us have complex self-care rituals related nail injuries. I also perform surgery for our face and hair, or adhere to strict diets and exercise routines on the nail including biopsies and excisions. to stay fit, but when it comes to our feet it is common to neglect them and leave the maintenance solely to the professionals. While regular professional pedicures are essential, feet must be cared for in between treatments. One of the most often neglected parts of good foot maintenance and hygiene is to wash thoroughly. It may sound obvious, but many people just let the soapsuds run down in the shower and hope that it will somehow penetrate between the toe web spaces and lather the soles. In reality, feet need to be cleaned especially thoroughly, as they have many physiological characteristics that differentiate them from other areas of the body and make them a unique habitat for supporting microbes, including odor-causing bacteria. In fact, studies have shown that even pre-operative surgical scrubs are not always entirely effective at eradicating bacteria from the feet!
Step One: Exfoliation Once feet are clean, there are two essential steps for good foot care. The first is exfoliation. Removing dead skin and callus from the feet is a critical treatment step. Calluses occur from friction and are largely due to the biomechanical properties of how our feet make contact with our shoes. It’s OK to leave some callus, as aggressive removal can lead to bleeding and pain. Removal should
never hurt and should not be performed with a blade of any kind. ISTOCK.COM/FILADENDRON Callus is best removed mechanically with abrasives. I am not a fan of pumices as they can harbor all sorts of bacteria and molds The benefits of soaking in Epsom salts include once they become wet due to their porosity. If you are going to use improved blood flow, decreased swelling, and pumice, purchase it inexpensively in bulk, use it once, and dispose decreased inflammation. of it after use. You can also use a foot file with removable grit. Add an exfoliating scrub to this step and feet will finish baby soft. A practical way to exfoliate feet is to do it in the foot bath — or Read previous “Day in the Life” articles bathtub, if the client is soaking at home. Clients can use their by Dr. Stern at www.nailsmag.com/ favorite scrub and look for ingredients such as high-quality derived danastern. sea salts, which are a rich source of magnesium and other minerals and great for sore, tired feet. Epsom salts are a mineral compound You can contact Dr. Stern with your composed of magnesium and sulfate. Interestingly, not actually a questions via Facebook (Facebook.com/ salt, they are named for a bitter saline spring at Epsom in Surrey, DrDanaBeauty). England. Numerous studies have shown that magnesium sulfate Twitter (@DrDanaBeauty) soaks are effectively absorbed through the skin. The benefits for feet include improved blood flow, decreased swelling, and Visit her at www.drdanastern.com .decreased inflammation. and www.drdanabeauty.com دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 36 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com Harmony, Inc. HM-9805 آﻣ Nail &ﻮ Hand زﺷﮕ ﺎ 2019 ه © آ ر ا ﯾﺸﮕ ﺮی د ﺗ ﺮ ﻟ ﻨﺪ www. det er l a nd. c om With consistent power that you cantrust. 18G Unplugged™ ial,theultimate performance inarechargeable light. Finally, when thebattery consistent power Intelligent Power Assist™ ensures with Intelligent Power Assist™ andComfort Cure™. is used Comfort Cure™ Technology Displays real-time battery level and LED countdown | gelish.com for convenience Built-in handle Built-in handle LED Light 36 Watt 8 2 4 2 4 7 US P 5 ,
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HEALTH
push the cuticle back with an orange stick or cuticle pusher. Any excess hangnail can be snipped with a sterile, sharp cuticle nipper. When it comes to trimming the toenails, nails are best cut straight across rather than on a curve, as this will prevent embedding or ingrown nails (onychocryptosis). In other words, a square shape would be preferred to round, although squoval (square with a bit of filing on the edge) would be OK too.
To Mask or Not to Mask What about the new wave of foot masks? There are two general categories for these new foot masks. The first is the foot peel category, which includes products like Baby Foot Foot masks tend to fall into two categories: those that that contain alpha hydroxy acids and lactic acid in varying provide hydration and those that remove dead skin. concentrations and formulas. These foot peels can be quite effective at helping to remove layers of dead skin and are In contrast to Epsom salts, sea salt soaks theoretically chemically similar to the peels we dermatologists use on contain additional elements beyond just magnesium, facial skin. including chloride, sulfur, sodium, calcium and potassium The other category of foot mask is those that primarily as well as trace minerals. The effectiveness of sea salt provide hydration and are similar to the plethora of facial soaks is more difficult to quantify as these products vary masks that are on the market. As consumers in Western tremendously in their compositions due to different society we have many choices and it really comes down harvesting methods. to delivery in this case. Do you prefer to moisturize in a more traditional manner by rubbing a heaping scoop of rich Step Two: Hydration and Callus Prevention moisturizer from a jar directly onto your foot? Or do you The next step is proper hydration and callus prevention. love the self-care aspect of applying something that is more For this step, I suggest using a cream that contains urea. of a mask? One way to increase absorption of any product on Urea dissolves the intercellular matrix of the cells of the the feet is to wrap the feet in Saran wrap after applying the stratum corneum and thus it acts as a very efficient dead moisturizer, and then to stick your feet in a sock and go to skin remover. Importantly, this step will prevent new sleep that way. callus from forming. Most creams containing urea are available by prescription, but there are a few over-the- If the Shoe Doesn’t Fit... counter options. Once callus is removed, using an effective If you are noticing that you are experiencing more foot daily moisturizer is essential for callus prevention. I am a pain, excessive callus, or bruises on your toenails, it is very huge fan of shea as a moisturizer and particularly for the possible that your shoes are not fitting properly. Anyone feet as it acts as a barrier for the skin and really helps to with young kids has observed the rapid growth of feet and seal in moisture. Additional ingredients, such as lavender the consequential need to be constantly buying new shoes. oil, create a calming and relaxing before-bed treat for (Thank you Zappos!) Many adults don’t realize that our feet the feet and the user. I also like the Cerave SA Renewing change too. Shoe sizes consequently change and unlike kids, Foot Cream for the same reasons that I like other Cerave we rarely have our feet formally measured. At one point in moisturizers — it is packed with ceramides and hyaluronic time you may have been a size 8, but may now be an 8.5 or acid, thus mimicking the skin’s natural lipid barrier. even a 9. Now that feet are baby soft, let’s turn our attention to the When my patients experience biomechanical-induced toenails and specifically to the age-old question of whether nail and foot issues I recommend that they have their feet or not to remove the cuticle. The cuticle is the nail’s natural measured, as it is very likely that a poorly fitting shoe is protective seal. It is an amazing anatomical membrane that contributing. In general, shoes with a somewhat wide toe box protects the entire nail unit from the entry of water and are ideal. “Reasonable” shoes do not have pointy toes, nor do consequently organisms. An analogy would be the grout they have super high heels. Arch support is also important, in your shower between your tiles. Without that grout, especially for longer walks or activity. In my practice I find imagine what would grow if water seeped in between! that many adults don’t realize that their feet have changed The best way to groom toenail cuticle is to give your feet considerably over the years and are buying the same size that a thorough soak in order to soften the cuticles and then to they were told they measured 25 years ago.
دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 38 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com Exploring the Earthing Movement What other measures can contribute to healthy feet? Going barefoot! This is a fascinating topic and one that is definitely not in the dermatology textbooks. This concept is referred to as “grounding” or “earthing” and refers to the idea that humans evolved in direct contact with the Earth’s subtle electric charge, but today, because we tend to wear shoes and to work and live in buildings with floors etc., we have lost that sustained connection to the earth. This may sound very “new age,” but from a scientific perspective, if we think of about the fact that the earth’s surface gives off a negative charge, this grounding or earthing theory may make sense. The reason is that our bodies are composed of atoms and when these atoms lose their neutral charge they become what are called “free radicals.” You can think of free radicals as positively charged cell destroyers. They contribute to inflammation, disease, and malignancy. These positively charged free radicals can be theoretically neutralized by the negative charges that we come into contact to on the earth’s surface. In essence, walking barefoot is a natural antioxidant “treatment” of sorts. There is other evidence that physical contact with the Earth’s surface can assist in the regulation of the nervous system and keeping our circadian rhythm in check (things like hormonal levels, body temperature, digestion, and the day/night cycle). All of this of course helps to improve stress, sleep, and health in general. What is the evidence? There have been many clinical studies done in the lab that have demonstrated beneficial physical changes when participants are grounded. These studies however, are not done outside in nature and tend to be small and there is little research to date on the effects of grounding in nature and whether it results in the same positive effects. The best way to “ground” or “earth” is simply to allow your skin to be in contact with any natural conductors of the earth’s electricity. It doesn’t have to be your feet, although walking on grass, soil, sand, or gravel would No Lift Nails Cuticle Oil brings be an easy way to accomplish this. You can even touch the soil with your together three of nature’s hands or swim in the ocean or any natural water source. The length of richest ingredients: Avocado,Oil, time for effective grounding is not established, but my sources suggest at Almond Oil and Vitamin E. least 30 minutes. The result is a superb natural oil that conditions nails and softens skin with a single drop. Our unique formula won’t promote lifting. After all, it’s from No Lift Nails, the industry leader for three decades. Available in 1/8 oz, 1 oz and 4 oz size, No Lift is a naturally rich cuticle oil for your customers and a rich source of profits for you.
Learn more about expanding your foot care business at NAILS Foot Forward Summit. For more information, go to www.footforwardsummit.com. 92615 دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. www.nailsmag.com | APRIL 2019 | NAILS MAGAZINE 39 Make More Money Without Spending More Time
Learn techniques to raise the ceiling on how much you can earn per appointment. Introducing upsells, passive services, and treatment series can boost your profitability.
BY JANET MCCORMICK
here are only so many hours in a day, and when T you work in an appointment-based business, it’s easy to feel like your income potential is limited by this fact. But what if you could increase your production within the service — along with the amount you can charge for it? How about offering add-on services that don’t require your active involvement? This way earnings go up, but longer appointment times aren’t needed. دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 40 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com PHOTO COURTESY OF BOMBSHELL BEAUTY COMPANY SOLUTION-ORIENTED MANIS AND PEDIS Expanding profits without increasing service time begins during the client consultation, with a close analysis of UPSELLING THAT WORKS the condition of the hands, feet, and nails. Let’s say a Upselling is not taking advantage of client comes in for a manicure or pedicure and during the clients, as some technicians believe. consultation she’s found to have dry, rough hands or feet Instead, it is meeting their needs and (not calluses). You can help this client with an upgrade that supporting their beauty — the very can be done without extending her original appointment reasons they come into salons. Upsold time. First, during the consultation, talk to the client about services should account for 15% or what you’re seeing on her hands or feet and what solutions more of a salon’s gross revenue, are available: “Your hands are really rough, chafed, and dry. but, sadly, that’s rarely the case with I suggest we add a scrub to gently remove the roughness, nail departments. Improving the then a good hydrating product that can penetrate and soften technician’s consultation skills can your skin.” Be certain to explain the charge for the upgrade. change this. Client consultations that If the client agrees, later in the service, you’ll introduce include upsells can grow salon and the topic of home care products: “This lotion will allow your technician income dramatically. skin to hydrate at home, and then, at our next appointment, To do effective client consultations, we will do a serious hydration treatment with paraffin staff members must learn about mitts. You will begin seeing a dramatic change then.” common skin and nail conditions and The upgraded scrub and hydration treatment can be be presented with the appropriate managed in the same time as her regular nail service. Begin upsells for each condition. For example, by adding a scrub product at the beginning of the massage is the skin dry? The technician can portion of the manicure or pedicure. The scrub is massaged recommend a solution like exfoliation on the skin to exfoliate it, then removed, if necessary. For and paraffin mitts or heated mitts the remainder of the massage, use a deep moisturizing over a hydrating lotion. Home care product, such as one containing shea butter. With her treatments should be discussed as well. rough, dry skin gone, the client pays for the upgrade, Does the client chew her nails? A purchases a home care treatment lotion, and schedules structured nail growth series should an appointment for the following week for a specialty be recommended to this client. Are a hydration treatment with paraffin mitts. client’s nails weak and tearing off so they don’t grow? A series of weekly nail ANTI-AGING ADD-ONS treatments should be recommended to If a client comes in with aging, crepey skin, you can begin this client. to treat the skin and get her ready for a series of anti-aging Before a technician can introduce services starting with her next visit. Ask the client if she upselling into the consultation, would like to see the crepiness reduced on her skin, then treatment products must be sourced tell her how it is done over a series of treatments, with a and the products must be added to start today. Explain that home care is important to get her the treatment protocols. Staff members hands ready for a treatment series. must be educated on the benefits of The secret to adding the skin treatment without the active ingredients so they can share extending the service time is using a 15%-20% lactic- or that with clients. The vital role home glycolic-acid hand lotion. These solutions can be purchased care products for effective treatment from skin care companies; however, regulations vary must also be taught so the technician from state to state as to the concentrations of liquid can educate her clients. AHA products nail techs are allowed to work with. Instead I recommend purchasing lotions with a 15%- 20% concentration. Then, the massage portion of the service is broken into two parts. The first three to five minutes of the massage is with the lactic- or glycolic-acid hand lotion. The rest of the massage is done with a lightening lotion (also available from skin care companies). Watch the hands closely during the massage with the glycolic- or lactic-acid lotion — any redness means it is time to stop and move on to the other product in the massage. دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. www.nailsmag.com | APRIL 2019 | NAILS MAGAZINE 41 ADDING PASSIVE SERVICES Unlike active services that require the time and skill of a licensed professional, passive services don’t require the tech to participate; instead, a piece of equipment performs the service. Passive services can be an upgrade to an active service or a standalone service. These are some examples:
LED light therapy for hands: This therapy is an anti-aging treatment and the services are sold as a series. The client is encouraged to come into the salon between manicures to sit for a 15-minute treatment, as well as adding a treatment before or after her regular manicure. I recommend the Hand Spa by Revitalight (www.revitalight.com) because clients must come into the salon to use it and a professional isn’t needed to set things up or monitor the client. LED light treatments can be offered as a standalone These treatments have been proven to work service or an addition to a nail service. for the skin on any area of the body, but must be performed often and with home care to be effective. A client can purchase several weeks of treatments, along with sunscreen. Sunscreen must be used during and after the treatment period or it will not be effective.
LED light therapy for feet: This treatment is basically the same as for hands, but a different light that’s specially designed for the feet is used.
Hydrotherapy chair or bed: This equipment can be used as a passive massage treatment or to calm the nerves of clients when the technician is running late. It is often included in packages as “passive The HydroMassage bed can massage,” and is sold by the minute as a standalone generate extra income, especially in treatment, usually at $1-$2 per minute. Clients do salons that don’t offer massage. not have to undress to use the bed or chair and those who love it will schedule it as a standalone treatment or before or after a manicure or pedicure. Many will just drop in, saying, “I need a massage!” and get on the bed or into the chair. The stress- relief quotient of this equipment is huge. You can learn more at www.hydromassage.com.
Salt room: A separate room can be set up as a salt therapy room where the client can come in with or without an appointment. The rooms usually have multiple lounge chairs. Breathing in the salt air promotes better breathing, healthier skin, sounder sleep, improved physical fitness and endurance, and overall wellness. Salt therapy salons are being set up around the country and are doing well.
Passive services require marketing. Fortunately, the equipment manufacturers usually provide training on how to promote the services. If you’re PHOTO COURTESY OF BREATHE considering purchasing passive therapy equipment, EASY you should experience them personally first. Salt therapy is used to alleviate some respiratory .and skin conditions دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 42 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com ADDING SERIES TO EXPAND PROFITS Selling treatment series can increase salon profits Before and after photos are the dramatically by raising the number of visits and the easiest way to convince clients of tickets per client. Series also require home care, so the effi cacy of your services. retail sales increase dramatically. In addition, they keep clients in the salon for maintenance after the series is completed. Almost every service performed in a nail salon can be setup as a series of treatments. As with other upsells and add-ons, selling begins at the consultation. You must educate the client on what a series will do to improve the appearance of her hands, feet, or nails, and on the role home care BEFORE plays in the improvement. All series should include photos before the first treatment and after the treatments conclude, all taken in similar lighting. Clients forget and the pictures will show them their improvement.
AFTER Examples of hand and foot series are:
Hydration therapy: Dry skin requires exfoliation, hydration, and maintenance. First, the skin is hydrated through a series of treatments, then maintenance services are a must.
Anti-aging treatments: Aging of the hands is inevitable, but appearance can be greatly improved with a series of anti-aging treatments, followed by maintenance. The treatments can also be enhanced and maintained through use of the LED light Upselling is therapy. Hyperpigmentation: This service manages discoloration on the hands/feet and requires not taking a series of treatments with specialty products followed by maintenance with professional-grade advantage home care products. These treatments can also be teamed with LED light therapy. of clients, Callus control: The softening and reduction of calluses through a series of treatments and home care is welcomed by clients who have as some heavy calluses. After the calluses are controlled, technicians maintenance is necessary. Nail growth: This series includes a basic manicure, plus nail treatment and growth activities during the believe. appointment, such as matrix massage on each nail and conditioning treatments for the nail plate.
Nail biters: Nail biters can benefit from a hard Veteran nail tech Janet McCormick is co-founder of Salon coating or bitter tasting top coat, as well as home Gurus (www.salon-gurus.com) and Nailcare Academy care products like cuticle oil. These series tend (www.nailcare-academy.com). to be somewhat open ended, continuing until the client is ready for routine services. (The sidewalls should be completely grown out and strong.) N دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. www.nailsmag.com | APRIL 2019 | NAILS MAGAZINE 43 Join us at the ONLY event in the nation dedicated to providing nail techs and owners with foot care solutions to elevate their careers.
• Network with podiatrists, educators, nail techs, and friends. • Get a goodie bag of sample pedicure products. • Experience demos from your favorite brands. • See NEW speakers. NAILS’ second annual Foot Forward Summit • Learn from NEW classes. features a new lineup of professional, foot-focused education and networking opportunities. Nail professionals who are eager to advance their knowledge and increase their earning potential will expand their understanding of various foot conditions and the vital role nail techs can play in safeguarding clients’ health. Plus, networking with other foot health-focused nail techs will bring real- world knowledge and invaluable support.
“This event “I would highly recommend this should be on summit for those of you who every tech’s enjoy doing pedicures. We, as attend list for licensed manicurists, need to keep education!” our knowledge up to date to better ourselves. Next year I am going to get my CMP and MNT thanks to this summit.” Paula Applewhite Nail Technician Kathleen Collins Posh Tips and Toes/Venus Spa and Salon ANT Southern Pines, NC Nails by Kathleen M, La Quinta, CA دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. FFS02-0402.19 Brought to you by
“As a new tech, this event helped me to streamline my interest and passion for advanced pedicures while maintaining my desire for REGISTRATION my clients to experience OPENS SOON beautiful cosmetic results.” AUGUST 11-13, 2019 Michelle Naymick Hilton Atlanta Northeast Licensed Nail Technician Envy Nail Bat, Youngstown, OH Atlanta, GA دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www.FootForwardSummit.com www. Should You Run Paid Ads on Social Media?
A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.
BY STEPHANIE MITCHELL
دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 46 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com PHOTOGRAPHY VU ONG Do I have the budget for it? 1 Are you at the point in your business where you are making enough profit per client that you can start investing in advertising? Are your business costs so high or your prices so low that your margins are little thin slivers? T If so, you might not be able to swing the cost of advertising. Although he way that nail social media advertising is quite inexpensive (you can invest as little as salons find clients, promote $3 per day on Facebook and Google), you need to factor in your cost of themselves, and run their acquiring a customer through ads. business is changing. Salons If you spend $10 per day on ads and bring in two customers each day, that used to have no problem your cost of getting a new client is $5. For some businesses, that is a bringing in business are quickly fantastic result. For other businesses that make a tiny amount of profit realizing how important the per client, it’s not feasible. “online” part of marketing has Before running any ads, figure out how much you’re willing to spend become. If you want to have a for a new client to come in, and how much you’re able to spend on ads thriving business, you need a each month. I recommend you start with at least $100 per month. solid online presence. This is especially true when it comes to Do I have time for it? social media and advertising. 2 Social advertising is not a “set it and forget it” thing, despite how Social media ads work far simple it is to create and launch an ad. It takes time to plan your better than any other type of promotion, film a video or gather photos, and write magnetic ad text. advertising you can invest in. On top of that, when you run a promotion on Google or Facebook, Print ads, flyers, posters, etc., you should regularly experiment with different versions of your ad text, have had their day … and it’s different photos, videos, and even different target audiences until you find now over. These out-of-date the “winner” — the ad that works the best to get bookings and clients. advertising tactics are no longer If you’re not willing to invest time in creating a fantastic ad, effective and it’s time to look at experimenting with different versions of it, regularly checking in on new ways of promoting yourself. your results/analytics, and following up with leads, you might end up Facebook and Instagram are wasting your money. now the number-two and -three places that businesses advertise Do I know what I’m doing? online; they made more than 3 This one is kind of a trick question, because even if you don’t $50 billion on ads last year! know what you’re doing, that’s OK. As long as you have a desire Google is the largest advertising to learn and get the right resources, you can make social advertising platform on earth; more than work for your nail business. $100 billion was spent on It’s so important to learn the basics of what makes for a great Google, Google ads in 2018. Instagram, or Facebook ad before you get started. Do some research and Lots of businesses are jumping read some how-to articles. You can also check out my salon marketing on board. Does that mean that blog for examples and guides at www.sunnystorm.marketing/ads. your salon should too? If you’re just starting out, have a small Am I running ads to make up for lousy marketing? marketing budget, and have 4 I see a lot of salons use Facebook ads as a last-ditch attempt at never done ads before, does that getting clients. But their website is a mess, they barely ever make them out of reach? post on Instagram, their customer service is lacking, and they have Definitely not. Even small nail terrible social reviews. salon owners or solo nail techs It’s OK to have some imperfections in your business and marketing, can increase profits and grow but I recommend you have a good, solid foundation before investing in their client base from social advertising; otherwise your results will be meagre. advertising. Get your website updated, post consistent and amazing content on That said, you should answer social media, earn your five-star reviews, and make your customer the following four questions service shine. Once you’ve done that, you’re ready to set out on your honestly before you get started advertising journey. on social media ads:
دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. www.nailsmag.com | APRIL 2019 | NAILS MAGAZINE 47 CHOOSING WHERE TO ADVERTISE If you feel like you’re at the right stage in your business to start advertising, you’ve got another choice to make. There are several different options for advertising your nail salon online. How do you know which is the best platform? Here’s an overview of my favorite (and least favorite) places to spend your ad dollars.
BEST OVERALL: FACEBOOK know about your business, Instagram ads are for you. Facebook ads are one of my It’s really easy to grab a beautiful photo or video (that favorite ways to build a busi- you made yourself), set up a simple ad, and watch all the ness. They are fun, social, and likes, comments, video views and followers come in. extremely effective if done well. For less than $5 a day you PRETTY RISKY: GROUPON can target your ideal clients on Salons that have tried Groupon ads usually fall into Facebook, share a special pro- two camps: They had a terrible experience with cheap, motion with them (along with deal-seeking clients who never returned; or they man- engaging videos or photos), aged to make Groupon ads work after a few failed exper- and get them to book an appointment through your ad. iments, and now they use them regularly. Facebook ads give you so much flexibility in terms Groupon ads tend to be very expensive to run because of what type of ad you run: Do you want clicks to your you have to discount your services heavily and you website, messages to your inbox, or loads of video views? also have to pay Groupon a large fee. However, loads of You also have a ton of options for who to target: your people use Groupon with the intention of experiencing a website visitors, your email list, or women 25-40 near new business, so there is a positive side to it. your salon, for example. If you’re able to provide amazing customer service and put some rules in place for who can book and how, you CLOSE SECOND: GOOGLE may be able to turn one-time Groupon customers into lifelong clients.
DON’T TOUCH IT: YELP Unless you’ve been hiding under a rock, you’ve probably heard some pretty negative things about Yelp recently. They’ve been accused of manipulating reviews, pester- ing advertisers, rewarding certain advertisers with five- star reviews, and showing bad reviews for businesses that don’t advertise. Google ads tend to be more expensive than Facebook for At its heart, the issue many people have with Yelp is this: one very good reason: You’re showing ads to people who if you’re on a website to find the top-rated businesses, you are already searching for what you offer. don’t want to choose a business that advertises. You want The disadvantage is that you don’t have as much cre- to choose the business that has the best rating. Period. ative freedom over your ads. You can’t make them fun, My advice? Instead of investing time and money in ex- social, branded, and personal like you can on Facebook. pensive Yelp ads, work on getting more five-star reviews That said, I do recommend testing out Google ads for for your salon on Yelp, Google, and Facebook. That will your most popular service. Make an ad and promotion likely bring in more clients than Yelp ads can anyway. that’s for a specific service, and direct the ad to a specific webpage dedicated to that service. DO YOUR RESEARCH Even if you’ve never done ads before, you’re a solo nail BEST FOR EASY ADS: INSTAGRAM tech, and you have a tiny budget, social media ads can Facebook advertising is always cheaper than Instagram work for you. if your goal is to get clients to book an appointment. If you’re willing to take some time and spend a bit of That’s because on Facebook, people are more used to money on Facebook, Instagram, and Google ads, you can taking action. On Instagram, they’re used to looking at make them a success. It’s important to do some research pretty photos, liking/commenting, and scrolling past. ahead of time about what makes for a great ad campaign Instagram ads do have their place, however. If your and see some examples of profitable ads. With some goal is to get followers for your Instagram page, likes, time and dedication, you can look forward to a full book comments, video views, or just to have more people in your future. N
Stephanie Mitchell is the owner of Sunnystorm Marketing (www.sunnystorm.marketing), which specializes in helping beauty businesses grow their client base and brand themselves .online. You can find more advice on her blog at www.sunnystorm.marketing/blog دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 48 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. READER NAIL ART
Kim Stoddard Hayley Tickle Linda Tran Morgan, Utah Lacombe, Alberta, Canada Los Angeles @lindasminidiary
LaToya Jackson Adrianna Mondelli Valerie Hassett La Vergne, Tenn. Cape Coral, Fla. Legacy Salons and Day Spa @dippedtips_by_toya @adriannadesignstudio Keller, Texas
Claire Roberts Ilona Aveiko Jeanette Dietz The Broken Bristle Salon & Spa Vilnius, Lithuania The Parlor Nail & Beauty Bar Yuba City, Calif. @ilonavas Wyalusing, Pa.
See more nail art: www.nailartgallery.com Share your nails: [email protected] #nailsmagazine دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 50 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. PRODUCT SPOTLIGHT Focus on Spa Hand Care Add an extra therapeutic edge to your manicure services with these beneficial products.
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دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. 54 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com Get glued to our FREE ebooks
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OPI Lacquers .5 oz. $5.25 Expert Touch RapiDry Spray RapiDry DripDry • Two-coat coverage Lacquer Remover Gives nail lacquer a smooth, Top Coat Dries lacquer in five hard, smudge-proof finish minutes while treating • Long-wearing formula Dries to a tough, Strong enough to remove even in just minutes. cuticles to soothing long-lasting, the darkest shades without jojoba and Vitamin E. 2 oz. $5.95 non-yellowing, staining the nail or skin. 4 oz. $9.95 high-gloss .3 oz. $6.75 Also removes OPI GelColor. 32 oz. $49.95 shine in just SAVE 1 oz. $13.25 4 oz. $2.95 minutes. 20% 4 oz. $30.95 Lacquer 16 oz. $6.50 Thinner 32 oz. $14.95 .5 oz. $6.95 2 oz. $4.75 GALLON $52.50 SALE! $5.56 Infinite Shine Nail Treatments Nail Envy OPI Disposable Nail Files 1) ProStay Primer Natural Nail Strengthener Nail Strengtheners 2) Long-Wear Lacquers Natural Nail Base Coat • Original Formula Ridgefiller SAVE 3) ProStay Gloss • Dry & Brittle Formula Gloss Top Coat 20% • Sensitive & Peeling Formula YOUR CHOICE Matte Top Coat • Soft & Thin Formula .5 oz. $6.50 .5 oz. $5.25 SALE! $4.20 .5 oz. $8.95 46-ct. $14.95 150/180 OPI GelColor .5 oz. $17.95 Buy 27 Select OPI GelColors .5 oz. Avojuice Skin Quenchers ProSpa Manicure/Pedicure Trial Kit • Cures in just 30 seconds under LED with smooth, rich moisturizers • Soothing Soak 7.2 oz. • Advanced Callus Softening Gel 4 oz. GET ONE OPI DUAL CURE LAMP FREE! • Exfoliating Sugar Scrub 8.8 oz. • Exfoliating Cuticle Cream .9 oz. • Custom brush for fast, polish-on application plus avocado and aloe extract • Micro-Exfoliating Hand Polish 4 oz. • Moisture Bonding Ceramide Spray 3.8 oz. 24 HOUR HYDRATION • Moisture Whip Massage Cream 8 oz. • Nail & Cuticle Oil .5 oz. 8.5 oz. $4.95 9 varieties $65.95 See Website 32 oz. $17.50 available for Details SpaComplete hospital-grade cleaner *Actual shades shipped may differ and disinfectant Gal. $54.50 Original or $485.73 Expert Touch ProSpa Dual Sided Foot File ProHealth™ BUY 1 • Developed in GET 1 Removal Wraps 80/120 Grit $14.95 Base Coat partnership with LG FREE! • Advanced engineering 250-ct. or Top Coat exclusive to OPI SAVE $24.95 20-ct. .5 oz. $17.95 • Works with all OPI $350 Refills light cured systems $14.95
Powder Perfection Base Coat, OPI Brushes OPI Absolute Acrylic Intro Kit Acrylic Liquid OPI BondEx • Faster, easier & odor-free Activator OR • smooth application 4 oz. $16.95 .25 oz. $7.95 • Gel-like shine Top Coat • exceptional adhesion 8 oz. $29.95 .37 oz. $12.50 Golden Edge 32 oz. $74.50 • Weeks of wear .5 oz. $9.95 • bubble-free results 1 oz. $22.50 or Gallon $199.95 3.5 oz. $67.50 • Dries almost instantly Golden Oval $49.95 • No need to light cure 14.7 oz. $47.95 • Soak-off wrap removal #6 $24.95 50% OFF! $23.98 Acrylic Powder Powders Artist Series 2-Piece Oval .7 oz. $7.50 1.5 oz. $22.95 Acrylic Brush 4.4 oz. $27.50 OPI BondAid 4.25 oz. $56.95 #8 $44.95 10.6 oz. $49.95 .5 oz. $4.95 32 oz. $129.95 1 oz. $7.95 Available in 100 Iconic OPI Shades 25% OFF! $97.46 3.5 oz. $24.95 OPI National Master Distributor - Wholesale Inquiries? E-mail: [email protected] * FREE SHIPPING ON ORDERS OF $69 دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ * Free shipping within contiguous USA on orders of $69 or more; excludes oversized items as noted online and in our catalog. Free shipping to Canada on orders of $99 or more shipped in a single box weighing under 10 lbs.; excludes broker fee, taxes and duties. PRICESdeterland.com VALID MARCH 1 THROUGH APRIL 30, 2019. WE ARE NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS. PRODUCT IMAGES © 2019 OPI PRODUCTS, INC. www. premiernailsource.com
1-800-727-1119 MARCH-APRIL PROMOS
TM POWERCURE PowerCure BUY ONE COMPATIBLE CORDLESS DUAL CURE LAMP POWERCURE TM $99.95 with USB 2A Output CORDLESS PowerFile EVERYDAY LOW PRICE! • Built-In Battery Also Powers DUAL CURE USB E-FILE PowerFile USB E-File LAMP, • FWD & REV OPERATION • Acetone Resistant Finish GET ONE • ADJUSABLE SPEEDS UP FREE! • Removable Magnetic PORTABLE TO 25,000 RPM • Attractive Modern Design Base for Toenail Curing $99.95 • Brushed Aluminum Finish POWERFILE FREE BONUS! VALUE • Three Timer Settings USB E-FILE • Sturdy Chrome Base • Sensor Activated 2 SANDING BANDS, • Adjustable at Two Joints 4 BITS, AND A CONNECTS TO • UltraBrite™ LED Technology FREE! HANDPIECE POWERCURE LAMP • Built-In USB Phone Charger $149.95 CRADLE FOR PORTABLE USE • 84 LED Beads - 10 Watts One Step SILICONE TRAINING MAT TM TM Gel Polish $49.95 Removal LED TABLE LAMP BEST SELLER! FOIL WRAP • COTTON PAD • PURE ACETONE SAVE 500-CT. BOX $30 TEAR INSERT WRAP Lighting Tube Rotates 360º • FlexiArm™ Bends 180º $24.95 48 LED Beads • CAN BE POWERED BY A 3 Watts BUY 1 PORTABLE CHARGER • EXCELLENT ACRYLIC NAIL LEARNING TOOL (NOT INCLUDED) Easily attaches GET 1 • PERFECT YOUR PRODUCT CONSISTENCY • SENSOR ACTIVATED to most • MULTIPLE SKILLS & COMPENTENCIES • DIGITAL TIMER DISPLAY desks and nail For quick, easy removal of nail polish, gel polish, hard gels, FREE! • PROTECTS DESK SURFACE • EASY ENTRY OF tables. dip powders, acrylic enhancements and fiberglass wraps. • ROLL-UP & GO! HANDS OR FEET $14.95 $49.95 • UP TO 50,000 HOUR LIFETIME
TM NEW! GEL POLISH BASE COAT & TOP COAT Universal UV/LED Formula Works ACRYLIC BRUSHES LED TABLE LAMP With Any Gel Polish System NO CLEANSE SYNTHETIC KOLINSKY • Attractive Modern Design BEST SELLERS! FORMULA SABLE BRISTLES • Brushed Aluminum Finish $39.95 LIGHTWEIGHT NATURAL • 3-Level Dimmer with Touch Sensor BAMBOO HANDLES • FlexiArm™ Easily Bends 180 Degrees Easily attaches to most EXTRA SMOOTH desks and nail tables. • Removable Table Clamp APPLICATION NEW! • 300 Lumens of Bright White LED Light .5 oz. $4.95 SIZES 8, 10 & 12 OVAL - $6.95 EA. SIZE 16 ROUND - $7.95 • Plugs into USB Port or 8 oz. Refill Standard Electrical Outlet SIZE 18 ROUND - $8.95 ONLY $49.95 SIZE 20 ROUND - $9.95
STAINLESS STEEL $9.95 JUMBO PEDICURE RASP TREATMENTS .5 oz. $2.95 BUY ONE PROFESSIONAL NAIL TIPS PEDICURE FILE Top Coats, Base Coats, 2.5 oz. $4.95 16 OZ. REFILL 500-ct. with FREE TIP SLICER $9.95 Sanitizable EXTRA LARGE SURFACE Cuticle Oils and MORE! 16 oz. $19.95 GET ONE FREE! Handle REMOVES THICK BUY 1 CALLUSES GET 1 FREE! $4.95
INCLUDES TEN ABRASIVE STRIPS COVER INTENSE INTENSE INTENSE INTENSE INTENSE SWEET CRISP FRESH MOROCCAN Trapper Replacement PINK BOND DEFENSE FRENCH SPEED SPEED ALMOND CRANBERRY PEACH ARGAN Clipper Strips 20-ct. BASE COAT TACKY CHIP-FREE BRIGHTENING QUICK DRY QUICK DRY CUTICLE OIL CUTICLE OIL CUTICLE OIL CUTICLE OIL FREE! $3.95 BASE COAT TOP COAT TOP COAT TOP COAT DROPS Tip Slicer ERGONOMIC ARMREST ProSeries E-File Bits PREMIUM SANDING BANDS EPILATING ROLL 2.75" 110 yds. YOUR CHOICE! WAX WARMER WITH FREE WAX EXTRA WIDE ROLL 3.5" 100 yds. $14.95 $11.96 Ergonomic design for BROWN Variable enhanced client comfort. Diamond - $4.95 Temperature Removable silicone pad for WAX APPLICATORS Control quick and easy sanitation. Ceramic Carbide - $19.95 BUY 1 SAVE Locking Safety Lid 100-ct. $4.95 GET 1 20% 1,000-ct. $44.95 FREE! All-Purpose Honey Wax BODY STRIPS 14 oz. Tungsten Carbide - $17.95 $9.95 ZEBRA 100-ct. 3"x9" $4.95 $3.96 SAVE ONLY $5 ONLY 100-ct. $6.95 FACE EPILATING LARGE SMALL PETITE STRIPS 100-ct. FREE! $6.95 See Complete Selection Online 1,000-ct. $59.95 50-ct. $2.95 100-ct. $2.95 100-ct. $2.95 1"x4" $1.00 $29.95
36W 24W $199.95 $99.95 TM TM UV Tunnel Lamp LED Tunnel Lamp 48W Nail Dryer $69.95 MANICURE BALLS 10-CT. $69.95 $49.95 $149.95 $69.95 BUBBLE BOWL WITH FREE 10-CT. OR PEDICURE TABS 5-CT. BUILT-IN TIMER • Mirror Panels for SAVE MANICURE Rapid, Even Curing BALLS Mirror panels $100 SAVE SAVE • Rugged Durability SAVE surround hand $20 • Built-In Timer $80 50% for rapid, (30 or 60 seconds) even curing. • Up to 50,000 Hr. Lifetime 9 Watt UV Bulb LED+UV Bulb Strip • Sensor Activated • Auto On/Off • 4 Timer Settings BUY 1 BUY 1 • Powerful Twin Fans ONLY ONLY GET 1 GET 1 CURES BOTH UV • Hot/Cold Function FREE! FREE! $4.95 $19.95 AND LED GEL POLISHES • Easy Entry for Hands or Feet $19.95 $1.00 ORDERS PLACED BY 2 PM ARE GUARANTEED TO SHIP THE SAME DAY! * FREE SHIPPING ON ORDERS OF $69 دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ * Free shipping within contiguous USA on orders of $69 or more; excludes oversized items as noted online and in our catalog. Free shipping to Canada on orders of $99 or more shipped in a single box weighing under 10 lbs.; excludes broker fee, taxes and duties. PRICESdeterland.com IN THIS AD VALID MARCH 1 THROUGH APRIL 30, 2019. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. WE ARE NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS. www. premiernailsource.com
1-800-727-1119 MARCH-APRIL PROMOS
OPEN STOCK POWDERS .75 oz. $9.95 $4.98 .75 OZ. 50% OFF!
.125 oz. $2.50
™ ™ ™ NOUVEAU NAIL Extra Strength Primer Defense Air Seal Glass Seal Super Seal Pro Pack (4 oz. + .5 oz.) $19.95 EACH Anti-Spray™ Gel Effect Top Coat Air dry sealer leaves a glass- UV/LED $49.95 $39.95 STARTER KITS Pure Acid or like finish over enhancements. • ONE-STEP Acid-Free Formula REFRESHING Gel-like durability Gel Sealer .5 oz. DUAL CURE MINT OR without a lamp! .5 oz. $4.95 $9.95 .25 oz. $4.95 High gloss, GEL SYSTEM SOOTHING .5 oz. $4.95 $6.95 20% OFF $3.96 VANILLA durable gel sealer. • ADVANCED 2.5 oz. RETENTION BUY 1 $14.95 ACRYLIC SYSTEM Prep spray SAVE with natural GET 1 2.5 OZ.
• QUICK DIP PREP tea tree oil. SAVE
FINISH FREE! ACRYLIC SYSTEM BUY 1 $3 $10 • ADVANCED 8 oz. GET 1 FORMULA $6.95 FREE!
GET STARTED WRAP SYSTEM $4.95
One-Step Dual Cure Gels Advanced Retention Advanced Formula VARIETIES Advanced Super Fast Set PUR Tea Tree Oil Easy application, glossy finish and Nail Liquid Sculpting Powders 14 AVAILABLE Formula Resin Activator Spray .33 oz. $6.95 $4.95 unmatched strength and durability. • prevents yellowing Triple sifted acrylic powders combine the Ultra-Pure Formula Low Odor 2 oz. $4.95 12-ct. Display $49.95 Cures quickly under UV or LED light. • primer-optional adhesion properties of a hard polymer 1 oz. $9.95 Formula 8 oz. $9.95 .5 oz. $9.95 with the flexibility of a soft polymer. NATURAL 8 OZ. FUNGUS 1.75 oz. $34.95 $19.95 SAVE TREATMENT BUY 1 .75 oz. $5.56 BUY 1 BUY 1 GET 1 2 oz. $9.56 20% GET 1 GET 1 FREE! 4 oz. $15.96 FREE! FREE!
SAVE TREAT 8 oz. $19.95 48 oz. $199.95 Brush-On ENHANCE $15 32 oz. $49.95 SALE! $99.95 Gel Resin SALE! $39.95 SAVE $100.00 10 gm. $4.95 PROFESSIONAL TIPS 500-CT. MASTER COLLECTION ULTRA-PREMIUM WASHABLE FILES TITANIUM TOOLS WITH LIFETIME GUARANTEE PLUS FREE LINE ELIMINATOR 2.5 OZ. $19.95 KOLISNKY BRUSHES Curvy, Sandy & Spongey Files Ingrown Nail File or Pusher/Cuticle Knife $9.95 FREE! $19.95 $12.95 Acrylic Sculpting Brushes (Size 6, 7 or 8) $0.69 EACH NIPPER DUAL SHAPE BUY 1 Gel Brushes Square or Oval Precision FORMS 300-CT. Double GET 1 $6.97 SAVE 30% FREE! Stork Scissors
BRUSHES Spring ONE SIDE SQUARE, or Slant Tweezer $6.95 ABRASIVES Nipper SALE! ONE SIDE OVAL IMPLEMENTS TIPS & FORMS HANDY DISPENSER BOX $0.99 EACH $19.95
Foil Remover Wraps Nail & Cosmetic Plastic-Backed TROPICAL TWIST PEDICURE COLLECTION OPEN STOCK NOUVEAU SPA™ Pads w/ Thumb Tabs Everything you require to perform Nouveau Spa pedicures. Table Towels 4 oz. $4.95 Includes a Bigfoot Pedicure File plus five 4 oz. products: 240-ct. $9.95 50-ct. $9.95 $6.95 RELAX Sea Salt Soak 16 oz. $9.95 SAVE 64 oz. $39.95 12" x 16" REMOVE Scrub Gel $19.95 SAVE REFRESH Exfoliating Creme $5 REJUVENATE Creme Masque $24.95 VALUE 64 OZ. RENEW Hydrating Massage Lotion BUY 1 $3 GET 1 BUY 1 Lint-Free Nail Wipes FREE! GET 1 200-ct. 100-ct. FREE! 240-ct. $9.95 40 SPA PEDICURE DISPOSABLES $2.95 FREE WIPES DIAMOND BUY 1 ORDERS PLACED BY 2 PM SHIP THE SAME DAY! HEEL GET 1 SMOOTHER™ $9.95 FREE! * FREE SHIPPING ON ORDERS OF $69 دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ * Free shipping within contiguous USA on orders of $69 or more; excludes oversized items as noted online and in our catalog. Free shipping to Canada on orders of $99 or more shipped in a single box weighing under 10 lbs.; excludes broker fee, taxes and duties. PRICESdeterland.com IN THIS AD VALID MARCH 1 THROUGH APRIL 30, 2019. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. WE ARE NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS. www. دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. AD INDEX MARKETPLACE
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Advertiser ...... Page Bring spring into bloom early with the luminous weave of Laser Lace. Amazing Nail Concepts ...... 51 Available in 10 delightful colors. American Dawn - ADI ...... 63 Individual 3 ¼ by 2 ¼ sheets $1.00 each Artistic Nail Design ...... 11 10 Color Set $8.50 Bio Sculpture Gel ...... 13 954-564-6303 • dollarnailart.com CND ...... C1, 5, 21, 35, C4 Cuccio ...... 17 Diamond Cosmetics ...... 54 Dollar Nail Art ...... 63 Foot Forward Summit 2019 ...... 44-45 Gelish ...... 3, 37, C3 Gell II ...... 29 iZen ...... 27 Kokoist USA ...... 23 Lechat Nail Care Products ...... 9, 19 Light Elegance ...... 7 Mia Secret ...... 49 Morgan Taylor ...... 3, 25 NAILS ebooks ...... 55 No Lift Nails ...... 12, 33, 39 NSI ...... 10 ORLY...... C2-1 Premier Nail Source ...... 56-61 RevelNail ...... 22 Skyline Beauty Supply ...... 62 Would YOU like to advertise in the Marketplace?
CONTACT: Shannon Rahn The Ad Index is provided as a courtesy to NAILS advertisers. 310.533.2434 The publisher assumes no responsibility for errors or omissions. [email protected]
NAILS Magazine 3520 Challenger St., Torrance, CA 90503 310-533-2400 www.nailsmag.com دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. MY OTHER LIFE
Salma Headley-Blythe, nail tech In her other life: Zumba Instructor Zumba It Out When nail tech Salma Headley-Blythe was looking for a part-time second job, she had difficulty finding one flexible enough to balance with doing nails and caring for her children. Headley-Blythe, who is based in Milton Keynes, England, shared her dilemma with a dance instructor friend, who suggested she train to become a Zumba instructor. “I jumped at the opportunity, although I was slightly apprehensive,” she says. “I am quite reserved and would have to jump around and shout at women!” Despite her worries, the job turned out to be a good fit. “I have always loved dancing, though I was not professionally trained,” she says. “I loved the music that Zumba brought to the class. That’s what got me going — the world music and routines.” After being trained in the routines and how to run a class, taking charge for the first time was nerve-wracking. “My legs wobbled and I was very nervous to start with,” says Headley- Blythe. Now, after eight years of experience as an instructor, she teaches three classes a week at various locations in her area, focusing on Zumba in the mornings and on occasional evenings, and working as a mobile nail technician during the day and on weekends. “I keep it part-time and simple,” she explains. “I don’t want to work in a salon or in a busy environment anymore. Now I I loved the music that Zumba like to take my time.” She appreciates the ability brought to the class.” to make her own schedule. “I don’t do more than I can handle,” she says. “Being self-employed you control everything, including your time and work schedule around the family.”
NAILS (ISSN 0896-193x) (USPS 001-426) is published monthly, by Bobit Business Media, 3520 Challenger Street, Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing offices. POSTMASTER: Send address changes to Nails, P.O. Box 3180 Northbrook, IL 60065-3180. Please allow 6 to 8 weeks for address changes to take effect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87 per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your first issue. Bobit Business Media reserves the right to refuse non-qualified subscriptions. Please address Editorial and Advertising correspondence to the Executive Offices at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag. com. The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission. Subscribers: If the دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ Post Office alerts us that your magazine is undeliverable, we have no further obligation unless we receive a corrected address within 2 years. deterland.com www. 64 NAILS MAGAZINE | APRIL 2019 | www.nailsmag.com دﺗﺮﻟﻨﺪ آراﯾﺸﮕﺮی آﻣﻮزﺷﮕﺎه آراﯾﺸﮕﺮی دﺗﺮﻟﻨﺪ deterland.com www. آﻣ ﻮ زﺷﮕ ﺎ ه آ ر ا ﯾﺸﮕ ﺮی د ﺗ ﺮ ﻟ ﻨﺪ www. det er l a nd. c om CND is a trademark of Creative Nail Design, Inc. ©2019 Creative Nail Design, Inc. REFLECTED THE FUTURE Modeled by JanArnold Corset by The Blonds @cndworld #cnd