AGENDA Thriving in the age of Data & Digital Transformation ADS 2019 At a Glance

INNOVATION 600+ 98% 100+ JAMS 5 DRAGONS’ Delegates Satisfaction Speakers DEN TRACKS

Airlines, Airports, Tech. providers, Past editions have had Plenary with C-levels from Airlines Passenger, Sales, Distribution, Digital executive keynotes, OEMs, ANSPs, Ground handlers, 98% satisfaction rate, and a and Tech Giants Ops, MRO, FinTech, Data Dragons’ Den Live Start-up Travel agencies staggering NPS of 57 (Google, Amazon AWS, IBM) Science & AI Contest, Datathon highlights Some of our Speakers

Alexandre de Juniac Dimitris Gerogiannis Michael Shores Nina Wittkamp Vince Chirico Charles Girard Eliano Marques Ian Andreas Villa Director General & CEO, CEO, Director, Data Science, Associate Partner, Travel SVP Global Network & Customer Data Officer, VP Enterprise Analytics Vehicle Partner & IATA Aegean Airlines United Airlines Transport & Logistics Technology Partners, CWT Air France KLM Data Science, Strategic Modeling Lead, Practice, Emirates Group Uber McKinsey & Company ADS 2019 Topics at a Glance

Data & AI driven Offers, ATM, Connected Aircraft, Blockchain, FinTech, Build & Leverage AI, & Orders, Hyper Maintenance, Intelligent Mining Payment Data, Data Science capabilities, Personalization & Customer Health Monitoring Fraud, PSD2, GDPR Enterprise Analytics Experience

Digitizing Air Cargo, E- Data Sharing, A-CDM, Data Governance, API Commerce, End-to-end Intelligent Irregular Ecosystem & Industry visibility, One Record Operations Data Model DAY 1 Tuesday 25 June

Welcome and Conference opening Aleksander Popovich 08:50 – 09:10 SVP, Financial Distribution Services, IATA

Keynote: Opening Address Dimitris Gerogiannis 09:10 – 09:30 CEO, Aegean Airlines

Keynote: Thriving in the age of Data & Digital Transformation Alexandre de Juniac 09:30 – 09:50 DG & CEO, IATA

Keynote: Data, Aviation's Most Strategic Opportunity and Greatest Threat Professor Liberty Vittert Olin Business School & Harvard University Ambassador Royal Statistical Society 09:50 – 10:15 Associate Editor of the Harvard Data Science Review Elected Member of the International Statistical Institute BBC Expert Woman and TEDX speaker

IATA Legal Brief Marie Claude Simard 10:15 – 10:20 Assistant General Counsel, IATA

Panel: Bird's-eye view on how data is shaping the future of travel PANEL Caroline Gorski Group Director, R2 Data Labs, Rolls-Royce Plc Data has been recognized as one of the most important assets of companies, potentially disrupting business models, enabling digital transformation in Jan Stövesand commercial and operational areas. Some of the obstacles include access to data, Sr. Director Analytics & Data Solutions, Lufthansa Technik AG 10:20 – 11:05 quality, integrity and information silos. Hear from industry thought leaders, what are the opportunities, and what needs to happen to unlock the full potential of Soumit Nandi data in aviation. MD, Customer Technology Platforms, United Airlines

Moderated by: Vince Chirico Tanya Beckett, Presenter, BBC News SVP Global Network & Tech. Partners, CWT DAY 1 Tuesday 25 June

11:05 – 11:35 Networking Break sponsored by:

Keynote: How could airlines of the future be leveraging data and Dr. John Carney 11:35 – 11:45 technology in their commercial decision making? Chief Data Scientist, OpenJaw

Keynote: How to become a hyper Customer-centric Airline Dee Waddell 11:45 – 11:55 The role of AI and data in transforming the airline business into becoming hyper customer-centric. Global MD, Travel & Transportation, IBM

Panel: Top strategic data and technology trends in aviation PANEL Dr. Dirk Jungnickel Senior VP Enterprise Analytics | Digital & Innovation, Emirates Group What are the main strategic trends in data science, AI and technology, impacting the aviation industry? How can you leverage these without heavy Massimo Morin investment and long-term financial commitment, while staying in control of your Head, Worldwide Business Development, Travel, AWS 11:55 – 12:30 data, other strategic digital assets and the transformation agenda. Nicolas Forgues CTO, Air France-KLM Moderated by: David McEWEN Sjoerd Blüm Director, Industry Architecture, IATA CIO, Amsterdam Airport Schiphol

▪ Industry Data and ADS Highlights Charles de Gheldere ▪ 2019 White Paper: Data Science Hype or Ripe for Aviation? Director, Travel Intelligence, IATA The opportunities and use cases of the latest data science technologies and predictive analytics. 12:30 – 13:00 Houman Goudarzi Head of BI & Industry Engagement, IATA

Networking Lunch Workshop (13:00 – 14:30) 13:00 – 14:30 sponsored by: A Traveler-centric approach to improving network planning & schedule optimization – VIP Room (next to Exhibition) DAY 1 Tuesday 25 June

PASSENGER sponsored by: SAFETY & FLIGHT OPERATIONS AIR FREIGHT PAYMENT & FINTECH sponsored by:

Opening Remarks 14:30 Introduction & Opening Remarks 14:30 Opening Remarks 14:30 Aleksander Popovich Chris Markou Jean-Christophe Rossand SVP, Financial Distribution Services, IATA Head Operational Cost Management, IATA Assistant Director Cargo Intelligence and Air Opening Remarks 14:30 Mail Settlement , IATA The role of Data in Payment and Fintech, and an Panel: Matching supply and demand – Panel: Challenges & Opportunities with overview of Blockchain in Aviation. data driven network optimization 14:45 data from connected aircraft 14:40 E-commerce: A key opportunity with Juan Ivan Martin As the industry strives for the perfect match between challenging requirements 14:35 Head of Digital Finance, IATA supply and demand, new techniques are developing Jan Stövesand e-commerce is the not to be missed opportunity for to make better predictions. Hear from airlines and air cargo. It is fueled by the digital technologies that Senior Director Analytics & Data Solutions, The big picture: Facts, Figures, Market technology partners how new data sources and data revolutionized the retail industry, and therefore trends & regulatory framework 14:50 science are expanding capabilities beyond traditional Lufthansa Technik AG requires air cargo to adapt in terms of flexibility, QSI and macro-economic based forecasting models. visibility, speed and costs. Pascal Burg Learn how airlines can better react to changes in Matthew Evans Dr. Ludwig Hausmann, Director, Edgar, Dunn & Company demand and profitability, through new techniques and VP Digital Transformation, Airbus Partner, McKinsey & Company real-time access to data. What can you do with Payment Data? How to extract value from customer Mark Leach E-commerce is a mix of Cargo & Mail. Eric Nordling, COO, Revenue Management Partner, Bird & Bird transactions 15:10 14:30 – 15:30 How can you handle this challenge Systems, Inc, an Accelya Group Company Joseph Pabst Pierre-Yves Benain efficiently? 14:50 Vice President, Airline Risk Management, e-commerce is handled as cargo and as mail. A Jorga Ahlborn, Head of Business Development Portfolio Head e-Aircraft, SITAONAIR American Express & Analytics, Network Management, Lufthansa leading airline will explain how it redesigned its system Group to manage in an integrated manner all e-commerce Rodolphe Parisot shipments. Chief Digital Officer, Air France Industries KLM Bernd H. Foerster, Senior Manager, Susana Carrera, Principal Product Manager, Engineering & Maintenance Head of E-Commerce Products, Qatar Airways Skyscanner Jos Nuijten, VP, Network Integration Strategy, Moderator: Chris Markou Descartes Systems Group Vadim Skritskiy, Data Scientist, Infare Head Operational Cost Management, IATA Moderator: Henry Coles Reducing customer spent & predicting Head of Airline Distribution Standards, IATA arrival time leveraging data & AI 15:10 Erez Agmoni, Head of Supply Chain, Warehousing and Distribution - America, Maersk Supporting organization:

15:30 – 16:00 Networking Break sponsored by: DAY 1 Tuesday 25 June

PASSENGER sponsored by: SAFETY & FLIGHT OPERATIONS AIR FREIGHT PAYMENT & FINTECH sponsored by:

The Future of Offers and Orders: Industry Opening Remarks 16:00 From logistical chains to logistical networks The art of predicting 16:00 opportunities with Dynamic Offer 16:00 Revolutionizing Aircraft Operations by injecting The digitalization of air cargo has so far been focusing FinTech using data to predict and prevent losses. NDC and ONE Order programs transform distribution, experiences from other fields. on electronic documents exchanged sequentially. 2 Conrad Lennard, Sr. Exec, Featurespace unlocking the potential of dynamic offer – allowing Chris Markou use cases will be presenting illustrating the new contextualized offers and total revenue optimization. paradigm enabled by new technologies. Head Operational Cost Management, IATA Open Banking 16:20 Sebastien Touraine, Head, Dynamic Offer, IATA ONE Record vision & roadmap AF/KL 16:00 PSD2 in EU is stimulating innovation in payment, but A deep dive into the SESAR views on Thomas Moreau, IT Project Architect, AF/KL also impacted by GDPR, Cyber Security & data storage. 16:20 Bilel Chakroun, Business Expert, AF/KL Monitoring/Comparing Retailing Offers Digitalization 16:15 Benjamin Madjar, Director, Deutsche Bank With increasing fare families and merchandising, how Marouan Chida TradeLens: An industry network 16:20 can airlines get market insights? Changing the way ocean freight stakeholders Digital Transformation & Innovation Manager at Revenue Accounting: final barrier 16:40 Nils Gelbjerg, CEO, Infare communicate leveraging blockchain. SESAR Joint Undertaking Current Revenue accounting hinders adoption of new Juanjo Ruiz, Head of Strategy and Business forms of payments and real time data exchange. Learn Enhancing Airline Offerings 16:35 Development, TradeLens, IBM Industry Platforms about the latest trends and potential enhancements. Hear how data can help airlines move from offering Case studies and solutions for data Panel 16:40 Mark Costa, Consultant, Deloitte flights to offering relevant products to customers. sharing 16:40 Presenters of the Use Cases Daniel Friedli, MD, Travel in Motion Nigel Howard Remi Lammertin, IT Cargo Operation Carrier, AF/KL Partner, Covington & Burling Is Blockchain fit for Data? 17:00 Advancing pricing capabilities with data 16:50 Leveraging IoT to reduce costs and Blockchain for payment, what’s the impact on data? 16:00 – 18:00 improve value proposition 16:55 Nicolas Kozakiewicz, Fellow, Atos What are the new data required in the future and how State-of-the-art Auto ID technologies in could the industry make them more readily available? Aviation 17:05 Is the dream of end to end visibility in air Tom Gregorson, Chief Strategy Officer, ATPCO Panel: Control your Data or someone else Senthil Chinnappa Gounder cargo becoming a reality? 16:55 Pierre-Stephane Maurice, Product Manager Director of Research & Technology, Auburn will 17:20 Panel: Analytics with Offers & Orders 17:00 Aircraft IoT Strategy & Marketing, SITAONAIR University How can companies use data to better manage their Storing offers in NDC enables airlines to improve Blockchain puts the SMART into ULD 17:15 business.? What are the key dimensions to consider? passenger segmentation. Shopping context increases Calvin Hui, eCargo & Digital Enablement Manager, conversions. Consolidated seat & ancillary records in Use of the Blockchain technology to Cathay Pacific Cargo Juliette Iles, VP Finance Strategy & ePayments, ONE Order simplifies data collection. Hear from industry improve aircraft operations 17:30 Sandy Tsang, CX Solution Lead, Cathay Pacific expert how data facilitates targeted offers & total offer Emirates Group Martin Mitev Cargo Benjamin Madjar, Director, Deutsche Bank management. Bob Rogers, VP Nordisk Aviation Products Roland Jaggi, CCO, Aegean Airlines Captain & Assistant SVP Flight Operations, Conrad Lennard, Sr. Sales Exec, Featurespace Jost Daft, Manager Revenue Management & airBaltic Tomorrow's data heroes 17:35 Nicolas Kozakiewicz, Fellow, Atos Distribution Strategy, Lufthansa Group Data economy: What is the value of data and what are Pascal Burg, Director, Edgar, Dunn & Company Julia Reichel, VP Sales t-Data, OpenJaw customers needs? The presentation will provide Tom Gregorson, Chief Strategy Officer, ATPCO concrete examples and solutions on how data could be Moderator: Juan Ivan Martin, shared and bring value. Head of Digital Finance, IATA George Khairallah, CEO, JR Technologies Fabrice Tocco, Co-Founder, Dawex Moderator: Sebastien Touraine Serge Hanssens, Partner, PwC

19:00 – 22:30 Networking Dinner sponsored by: DAY 2 Wednesday 26 June

PASSENGER sponsored by: SAFETY & FLIGHT OPERATIONS DATA SCIENCE & TECHNOLOGY

The data ecosystem: APIs & Industry Data Model Opening Remarks 09:00 Opening Remarks 09:00 Learn how the Airline Industry Data Model is transforming the way airlines Data driven operational efficiency, aircraft Maintenance & Health Houman Goudarzi and industry partners are developing and implementing industry standards, Monitoring Head of BI & Industry Engagement, IATA and hear from leaders at airlines and technology partners about airline Chris Markou industry activity to support a best in class open framework for APIs Head Operational Cost Management, IATA connectivity. Learn what the future holds for API connectivity, and how Building a Data Science capability in an Aviation airlines are working together to support a new era of transparency, company 09:15 customer-centric processes and access to real-time data across the Skywise & Predictive Maintenance by aiming to be the Describing the building blocks required to establish a world-class Data entire supply chain. data platform used by all major aviation players 09:10 Science capability across an aviation company, aiming for scale and Frederic Sutter automation and driving value across all business units leveraging the Session Introduction 09:00 Digital Transformation Leader, Airbus greatest and latest methods and tech. Examples will be provided in the Matthew Mckinley, Senior Manager, Technology Standards, IATA context of velocity and what can be achieved when the Foundation is done from the start. Aircraft Health Monitoring theory & case studies 09:30 Eliano Marques An Industry Data Model 09:10 Rodolphe Parisot VP Enterprise Analytics , Data Science, Emirates Group Matthew Keiller, Senior Architect, IAG Chief Digital Officer, Air France Industries KLM Engineering & Maintenance Bigger Data 09:40 Fostering Innovation 09:25 Data has enabled AFKL to improve both service and insights on 09:00 – 10:45 Gianni Cataldo, Head of R&D, ATPCO Operational efficiency driven by data & analytics 09:55 customers, yet many activities are impeded by lack of coordination or Rita Barata Silva standard. Aggregation and Open APIs 09:40 Head of Data & Analytics, Vueling Airlines Charles Girard , Customer Data Officer – Air France KLM Patrick Brosse Senior Expert, API Design & Data model Governance, Amadeus Using data for Preventive Maintenance for Embraer How a leading airport has built a wide spectrum of data E190 aircraft 10:20 (AI/data science/BI) capabilities 10:05 Reality check 09:55 Yuliya Gerasymchuk Sjoerd Blüm, CIO, Amsterdam Airport Schiphol Marcus Wagner, API Manager, Lufthansa Financial Manager and Head of PMO, Ukraine International Airlines The Dawn of Urban Aerial Ridesharing 10:25 10:15 Panel: Discussion on Open API framework Fast-forwarding to a Future of on-demand urban air transportation, and Matthew Keiller, Senior Architect, IAG how operations research and machine learning are shaping the Gianni Cataldo, Head of R&D, ATPCO ecosystem. Patrick Brosse Ian Andreas Villa Senior Expert, API Design & Data model Governance, Amadeus Vehicle Partner & Strategic Modeling Lead, Uber Marcus Wagner, API Manager, Lufthansa

Moderator: Matthew Mckinley Senior Manager, Technology Standards, IATA

10:45 – 11:15 Networking Break sponsored by: DAY 2 Wednesday 26 June

PASSENGER sponsored by: SAFETY & FLIGHT OPERATIONS DATA SCIENCE & TECHNOLOGY

Intelligent Irregular Operations Opening Remarks 11:15 Introduction 11:15 The most memorable customer experiences of airlines are not when Data sharing for better Airport and ATM operations Marie Masserey things go right, but when things go wrong. Learn how airlines, airports and Chris Markou Head, Industry Architecture, IATA technology partners are using new data sources, data science and Head Operational Cost Management, IATA predictive analytics to bring customer-choice into disruption management, reduce cost and re-invent the customer experience. Hear Opening Remarks 11:20 from airlines, airports and technology providers on how customer data is Digital Collaboration - From insights to scalable value Soumit Nandi also being used to better target information flows to passengers, and to 11:25 MD, Customer Technology Platforms, United Airlines intelligently manage every passenger’s individual journey in a disruption. Andrew Hutson-Smith Director of Business Development, R2 Data Labs, Rolls-Royce Plc Panel: How Can Airlines derive value from Data 11:30 Turning Trip Friction into an Opportunity 11:15 Join airline technology and digital transformation experts to learn how Scott Gillespie, Head of Analytics, ARC Using data technologies to keep airline schedules on airlines derive value from data to improve operations and deliver time 11:45 customer service. All speakers on this panel are also active members of New data and new processing capability. What is the Margrét S. Otterstedt the IATA Architecture and Technology Strategy Board, an industry coordination body driving the development of the Airline Industry Data 11:30 Data Analyst, Operations Support, Icelandair future for irregular operations recovery? Model and acceleration of industry wide deployment of APIs (Open Air Pascal Clement, Head of Travel Intelligence, Amadeus project). This will give us an additional opportunity to explore the benefits 11:15 – 12:30 Avoiding turbulence and disruptions: A new and challenges of data sharing and coordinated industry approach to Panel: Intelligent irregular operations – how do we get collaborative approach 12:00 technology deployments. there? 11:45 Martin Gerber Technical Pilot Airbus A320, Swiss International Air Lines Soumit Nandi David Kershaw MD, Customer Technology Platforms, United Airlines Portfolio Director Airport Passenger Processing, SITA The adoption of network-centric data sharing in Air Traffic Management: The case of SWIM 12:15 Andrew Webster Uschi Schulte-Sasse, SVP, Aviation Division, Inform GmnH Marina Efthymiou, PhD Digital Business Transformation Manager - Shop Order Pay, IAG Course Director for M.Sc. in Aviation Leadership Pascal Clement, Head of Travel Intelligence, Amadeus Assistant Professor in Aviation Management Dave Weghorst DCU Business School Business Consultant, Delta Air Lines Al Tredinnick, Head of Business Development, 15below Moderator: Marie Masserey Moderator: Henry Coles Head, Industry Architecture, IATA Head of Airline Distribution Standards, IATA

Networking Lunch Workshop (12:30 – 14:00) 12:30 – 14:00 sponsored by: Get personal: How to sweat your biggest asset, your customer data – VIP Room (next to Exhibition) DAY 2 Wednesday 26 June

▪ Recapping ADS Tracks Charles de Gheldere 14:00 – 14:10 ▪ Innovation Jams Session Opening Director, Travel Intelligence, IATA

Keynote: Becoming a Data Driven Organization. Enabling Digital Transformation Ido Biger 14:10 – 14:30 Chief Data Officer, EL AL Israel Airlines

Aviation Datathon 2019: Highlights & Winning Ideas Juan Oliver AVIATION DATATHON Jury Panel: Manager BI Projects, IATA Want to know what happens when you throw in lots of data + aviation data scientists + lots of pizza, chocolate and coke, in one room for a day? Nevin Murad 14:30 – 15:00 Associate Analysis Officer, ICAO Moderated by: Houman Goudarzi Nina Wittkamp Head of BI & Industry Engagement, IATA Associate Partner, Travel Transport & Logistics Practice, McKinsey & Company

Keynote: Moving away from a product-centric flight-driven model to an audience driven Marco Corradino 15:00 – 15:15 value proposition, establishing a holistic multichannel & data-driven marketing approach. CEO, Lastminute.com

Dragons’ Den Live Contest: Aviation start-up entrepreneurs competing The Dragons: DRAGONS’ DEN on stage with solutions leveraging Data Science and AI. ▪ 4 Finalists pitch on stage for 5 minutes, Dragons provide immediate feedback. Amir Amidi ▪ Audience votes for the: Aviation Data Start-up of the Year. Managing Partner, Travel & Hospitality, Plug and Play

15:15 – 16:00 Winner gets entry to the 90-day Plug and Play Dominique Perron Travel & Hospitality Accelerator (Batch 8), Partner, PwC starting on September 17th 2019. Moderated by: Houman Goudarzi Stephane Cheikh Head of BI & Industry Engagement, IATA AI Program Director, SITA

Closing Remarks Aleksander Popovich 16:00 – 16:15 SVP. Financial Distribution Services, IATA Sponsored by: AI Lab MC: Tanya Beckett DAY 3 Thursday 27 June | AI Lab Presenter, BBC News

Opening Remarks Houman Goudarzi 08:45 – 09:10 Head of BI & Industry Engagement, IATA

The Air France-KLM case study Leon Gommans 09:10 – 09:30 The AI strategy and how to make it work. Researching multi-domain data analytics infrastructures. Science Officer, Air France-KLM Improving the Operation, One Model at a Time Michael Shores 09:30 – 09:50 AI is revolutionizing the airline industry. Learn about 3 use cases that show in concrete terms how Director of Data Science, United Airline United has implemented and how they ease the operation and improve customer experience. Google’s application of Machine learning for Flights Data Allan Fraser 09:50 – 10:00 Manager, Software Engineering, Google Leveraging AI to drive commercial success Jaime Zaratiegui 10:00 – 10:15 Director Data Science, Accelya Group 10:15 – 10:45 Networking Break

High-performance Computing: Aviation Use Cases Massimo Morin 10:45 – 11:00 Head, Worldwide Business Development, Travel, AWS

PANEL Panel: Leveraging Data & Machine Learning Kevin O'Sullivan Ido Biger What’s the best approach to leverage data & machine learning? What are Lead Engineer, SITA Lab Chief Data Officer, EL AL Israel Airlines critical strategic decisions, e.g. in vs. outsourcing data science 11:00 – 11:55 capabilities, open source or proprietary, and use of cloud? Ian Painter Virender Pal Moderated by: Tanya Beckett, Presenter, BBC News CEO and Founder, Snowflake Software Chief Digital & Innovation Officer, flynas

Ingredients to enable efficient and effective use of AI Minna Kärhä 11:55 – 12:15 Head of Data, Finnair

12:15 – 13:30 Networking Lunch DAY 3 Thursday 27 June | AI Lab Sponsored by:

Predicting Passenger Choices considering Irrational Behavior Rodrigo Acuna 13:30 – 13:50 Prediction of choices using AI techniques boosted by the consideration of cognitive Head of AI Research, Amadeus biases, i.e. decisions based on irrational assumptions.

Turnaround Management Optimization using AI Stephane Cheikh 13:50 – 14:10 SITA will share its work on gathering aircraft turnaround timestamps using image recognition, and turning AI Program Director, SITA these into actionable data to improve turnaround and predictive analytics leveraging machine learning.

Alaska’s Transition to Real-Time Algorithmic Personalized Experiences Matt Hahnfeld 14:10 – 14:35 Hear about Alaska’s journey in becoming data driven and the subsequent impact on Software Engineering Manager, Loyalty & various parts of the airline. Revenue Management, Alaska Airlines Will the Self-Service AI evolution make building internal data capabilities Brian Lewis 14:35 – 14:50 unnecessary? Chief Technology Officer, OpenJaw

Project DeepSky: a playful approach towards Reinforcement Learning in Aviation Dr. Dr. Mussie Beian 14:50 – 15:00 To understand how reinforcement learning can benefit the aviation industry, zeroG built an AI that outperforms Senior Data Scientist, zeroG humans in playing an airline management simulation game. Now applying this to OPS and revenue management.

AI driving Revenue streams Maria Toso 15:00 – 15:20 How has AI delivered value across Copa’s revenue streams, looking at two distinct use cases: Manager, Pricing and Revenue Management predicting posted fights in revenue management and co-brand credit card acquisitions in Loyalty. Intelligence (PRMI) group, Copa Airlines

Key Takeaways and Closing Remarks Houman Goudarzi 15:20 – 15:35 Head of BI & Industry Engagement, IATA For more information and registration go to: www.iata.org/ADS