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Volume 9 Issue 8 November 2020 `50 MAJESTIC FOUR AND HALF YEARS OF LDF GOVERNMENT A Backtrack to Plant based diet ‘Live Anywhere’ is the latest trend in travel Reopening the Doors of Tourism Destinations 2 November 2020 November 2020 3 4 November 2020 The Kerala Agro Industries Corporation Ltd. “Kissan Jyothi”, Fort, Thiruvananthapuram-695023 Ph : 0471-2471343, 2471344, 2471345 Fax : 0471-2463188 November 2020 5 Email : [email protected] Website : www.keralaagro.com 6 November 2020 November 2020 7 8 November 2020 Foreword Dear Readers, Another edition of Metro Mart is with you. The world is still under the grip of a hitherto unseen pandemic, though its clutches have loosened. The much awaited normalcy in human life and activities of mankind is slowly becoming a reality. Readers would note that in the current edition of Metro Mart, we have included relatively more content on the hospitality sector which, inter alia, mainly includes hotels, travel and tourism. Till the pandemic struck us like a bolt from the blue, hospitality sector was a major contributor to India’s economy. Hospitality sector is acknowledged as an engine of economic growth on account of its direct and indirect linkage to a host of ancillary sectors. The nation is eagerly awaiting a revival of this sector through a resurgence in the hotels, travel and tourism segments. These are among the sectors which deserve focused attention from all stakeholders. The signals now visible are indeed encouraging and give much hopes about the future. The present edition also includes a feature on the four- and-a-half years rule of the Kerala government. It gives a snapshot on the milestones of this period. Metro Mart will shortly switch back to the print edition and will continue to reach you with a feast of content on diverse matters. Happy reading. SIJI NAIR Managing Editor & Director November 2020 9 Volume 9 - Issue 08 - November 2020 www.metromartdaily.com Read our e-edition: www.issuu.com/metromart Annual Subscription Rs- 500 Publisher Hari Shanker Managing Editor & Director Siji Nair [email protected] Executive Director Contents Prasad M. Executive Editor Majestic four and half years of N. Vijayagopalan 12 Editor LDF Government V. Viswanath Editorial Assistant Ampili Nair Sub Editor P.J. Sam Alex Business Development Manager Ratheesh Kumar Asst Manager - Sales & Marketing Jayaprakash R. P. Digital Marketing Officer Preethi J. L. Photographer Reopening the Doors of Ananthu P. Nair 34 Design Tourism Destinations Naveen Published, Edited and Printed by Hari Shanker A.G. and Manager - Administration Owned by Haritha Media Pvt Ltd and Printed by him at Sabu C.N. SB Press Private Limited, Statue, Trivandrum 695 001 and Published from Tharangam, Kodunganoor Post, Manager - Accounts Trivandrum 695 013 Sindhu R. Metro Mart is a monthly journal published from Trivandrum, Views and opinions expressed in the journal Corporate Office:- are not necessarily those of the Publishers. Metro Mart, MERA 44, Eanthivila Lane, Murinjapalam, Medical College P.O. Metro Mart reserves the right to use the information published here in any manner whatsoever. While every Thiruvananthapuram, Kerala 695 011 effort has been made to ensure the accuracy of the Tel: 0471 4015593 information published in this edition, neither the Publisher M: 0091 9995139933 / 9947733339 nor any of its employees accept any responsibilities for email: [email protected] any errors or omissions. All Rights Reserved RNI No: KERENG/2011/40037 Pune Office:- ENDORSED BY 2nd Floor, ARIANA, Above Unnati, Near New Poona Bakery, Wakad, Pune - 411 057 India Pune | Kolkata | Bangalore | Kochi 10 November 2020 November 2020 11 " No fake promises, only courageous actions. Kerala hopefully accepted the tagline 'LDF Varum Ellam Shariyakum', from 25th May 2016. After four and a half years, the LDF Government proved it in every deed they are doing for the people. 12 November 2020 MAJESTIC FOUR AND HALF YEARS OF LDF GOVERNMENT he Government in the leadership the health sector, and Haritha of Pinarayi Vijayan faced many Keralam mission for a green and Tchallenges during the administration clean environment. The Aardram and is still facing. They never got Mission, a critical one for these tired, never gave up, but fought years, concentrates on upgrading with the problem by becoming one the primary health centers and among the people. They have made creating infrastructure developments many promises and are fulfilling for Government hospitals. Through most of them by holding united the the vision and mission, the present people. Kerala has witnessed various Government, the path creators, turns parties in power, but the red became the crisis into opportunities for their the superpower for years' legacy. believers. 'Nava Keralam' was the ultimate The Real Superheroes vision that the LDF Government Like a phoenix, in every calamity, set from the first day of power. The the Kerala Government holds its vision is set in the four missions like people tightly and safely. Began with the housing mission termed life, the Ockhi cyclone in 2017, Kerala education mission for improving the faced the worst faces of natural education infrastructure, Aardram disasters in the following years. The mission for the development in November 2020 13 hurricane killed 143 fishermen, as 2019. Kerala Government's and the Government spent about "Rebuild Kerala Initiative" (RKI) 202 crores to support affected was another milestone to families, rebuild coastal villages revive Kerala from the worst and help the fishing industry impact of the 2008 floods. return to normalcy. Nipah Virus The Government never allows was another crisis for Kerala the people to give up in each in 2018. Even though the virus struggle. Amidst these hardships, created a hopeless situation, the the successful infrastructure Government took the necessary projects, Kochi Metro and Kannur steps and worked hard to bring Airport contributed a lot to the the state into normal. The fight progress. And now the Covid against the deadly virus was a 19 saw the real power of the success, and the efforts created LDF Government, they became a Nipah-free Kerala' within the real superheroes. From months. Later Kerala witnessed the wake of the pandemic, the recurring floods in 2018 as well Government provides systematic 14 November 2020 guidelines for its people. The improvement of the public health sector through the Aardram Mission was another advantage. And finally, in the health index of NiTi Ayog, Kerala filled in the top position of the list. And Kerala became a model for the world in the fight with the pandemic. The time is left for more developments for Kerala because the LDF Govern- ment is with us. November 2020 15 TOURISM Reopening the Doors of Tourism Destinations N.Vijayagopalan 16 November 2020 he negative impact of COVID-19 economic growth’. India cannot on the economy is the most afford to have its tourism industry Tdiscussed topic ever since the struggling, notwithstanding any pandemic hit us. Of the several calamity. industries severely impacted by Even before the outbreak of the pandemic, tourism is on the Covid-19, tourism industry was fore front. Tourism industry which plagued by a few challenges and has direct or indirect linkage to the pandemic has only aggravated a host of key sectors, to which the situation. Can we make use of one in every eight jobs in India is the unlock phase of the economy directly or indirectly linked, which to fix challenges that have long contributes about 40 per cent plagued the sector? of the country’s revenue, can be rightly considered as an ‘engine of India’s tourism revenue loss post November 2020 17 the lockdown clamped to fight Covid-19 is projected to be 10 lakh crore, with an estimated five crore people losing their jobs. This being the case, it is no wonder that the central and state governments are rushing to restart domestic tourism, given the possibility that it would be a long time when international tourism is back to air. However, the chances of this exposing vulnerable local communities to the coronavirus, while offering little reassurance to potential travelers, cannot be overlooked, unless there is a major revamping of tourism policies. This makes it imperative that as we emerge into a new “normal” and learn to live with COVID-19, India’s tourism industry transforms itself to create a COVID-ready destination, which is also sustainable and resilient in the medium and long run. One of the major issues which has long plagued India’s popular hill stations and ecologically fragile hotspots is over-tourism, which The price of over tourism is often as defined by The World Tourism chaotic construction, traffic jams and Organisation (UNWTO) is the impact ecological degradation. of tourism on a destination, or parts thereof, that excessively influences The pause brought in by COVID-19 perceived quality of life of citizens has come as a blessing in disguise and / or quality of visitor experiences for such destinations giving them in a negative way. The congestion a much-needed breather. Further or overcrowding from an excess of it also gave them an opportunity tourists often results in conflicts with to assess their tourism carrying locals. Every summer, the hill towns capacity, which is the maximum including Manali, Shimla, Darjeeling, number of people that may visit a Mussoorie and Leh become overrun tourist destination at the same time, with tourists, shops, street vendors without causing destruction of the and other offshoots of tourism. physical, economic, socio-cultural environment and an unacceptable 18 November 2020 decrease in the quality of visitors, as away from the crowds. In such a defined by UNWTO. Implementation scenario, the implementation of of the carrying capacity concept can carrying capacity across popular be attempted only through prior and potential tourism destinations registration, travel permits, limiting assumes more relevance as it would the number of rooms available, facilitate travellers spreading out having a tiered tourist tax structure and practice of social distancing etc.

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