Saturday, February 29, 2020 Sheraton Albuquerque Uptown
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THE AMERICAN ADVERTISING AWARDS NEW MEXICO Saturday, February 29, 2020 Sheraton Albuquerque Uptown American Advertising Federation New Mexico | American Advertising Awards 2020 | View winners on YOUTUBE: AAFNM 2020 ADDYS 1 GRACIOUS THANK YOU TO 2600 Louisiana Blvd NE Albuquerque, NM 87110 PRESIDENT’S MESSAGE The American Advertising Awards committee is always challenged with developing a theme for the show. There’s a few that almost all clubs have run through – a specific decade, masquerade, circus,Mad Men, The Wizard of Oz, etc. This year’s committee got double dipped. How do you pick an amazing theme while honoring the past, celebrating the club’s 60th anniversary? Inspired by the year 2020, this year’s theme centers around hindsight. See what we did there? The adage that hindsight is 2020 may be cliché, but it’s true. We’re gathered here tonight because we have consistently learned from and have been inspired by those that came before us. Our former leaders had a vision for this club, this community, this industry that have led us this far. We continually learn from great leaders, tremendous local agencies, brilliant marketing minds and clever creative innovators. AAF New Mexico thrives by connecting the past to the future with programs that honor past Silver Medal winners, professionals currently in the field and students just starting their journey. We’re thrilled to recognize the achievement of our collective history while we celebrate another great year of outstanding creative work. May the individuals and work showcased here tonight be celebrated in another 60 years! Cheers, Elizabeth Also, a special thank you to our sponsors. Elizabeth Zupkow Printers Press Inc. 2019-2020 President Michelle Campbell American Advertising Federation Adobe Productions New Mexico ClearChannel Outdoor Production Outfitters Cheesecake Factory Esparza Photo Envy Photography Wes Reinig Photography Tito’s Handmade Vodka The Sheraton Albuquerque Uptown The Black Smoke Blues Band Seraparito Supply Co. Ryan from The Peak American Advertising Federation New Mexico | American Advertising Awards 2020 | View winners on YOUTUBE: AAFNM 2020 ADDYS 1 MASTER OF CEREMONIES BOARD OF DIRECTORS AND COMMITTEE 2020 AAF Board of Directors Elizabeth Zupkow, President Sarah Rihani, Vice President, Addy Event Chair Roberta Clark, Treasurer Gabe Gallegos, Social/Speaker Chair Jennifer Brower, Small Business Development Chair Katy Woodward, Comunications/Advertising/Marketing Chair Leslie Wood, Education Chair Ryan, The Peak Melinda Mesibov, Mentor Chair Amanda Branom, Student Board Member Ryan started at The Peak in 1998 as a 16 year old Intern from Manzano High School here in Albuquerque. In 2009, Ryan DeAnn Sena OConnor, Executive Director took over the mid-day shift providing The Peak’s listeners with a blend of information and entertainment. Ryan married his wife Emily in November of 2009 and they have two children together, Makenna and Finley. In the years working at the Peak, Ryan has transitioned from high schooler to college student to bachelor and now husband/father. He provides a 2020 ADDY Event Committee/Volunteers unique connection with the listener each time he is on the air Sarah Rihani with a blend of entertainment, giveaways, and local content while providing tons of music to get through the work day. Dezaree Vega-Garcia DeAnn Sena OConnor Wendy Deetz Elizabeth Zupkow Felicia Hernandez Brianna Boulanger Amanda Branom Rose Smith Brianne Reece 2 American Advertising Federation New Mexico | American Advertising Awards 2020 | View winners on YOUTUBE: AAFNM 2020 ADDYS SaveThe on American your ADDY entriesAdvertising next year Federation by becoming aof member New Mexicoof the American is the Advertising network Federation of the top New marketingMexico. An AAFNM and advertising Hola.professionals and educators connecting local businesses with marketing and advertising solutions to Membership allows you or your company discounts on Addy entries along with many other amazing membership “perks”. I’ll bet achieve their goals. your entries for next year will be event cooler than this year! Right? We create a local network of thriving organizations and professionals throughout New Mexico with enhanced advertising and marketing access. MEMBERSHIP BENEFITS | AAFNM members enjoy a variety of benefits including: ■ Industry Networking Events ■MEMBERSHIPMember Discounts BENEFITS ■AAFNMMonthly offersProfessional a uniqueDevelopment opportunity to engage non-advertising agencies with the Marketing and Advertising ■AgenciesProduct and in ServiceNew Mexico. Discounts Your membership will allow you to network with the top agencies and enhance your individual marketing and advertising efforts. Agency value: AAFNM will advocate for the NM Advertising Agencies to explain to the business community MEMBERSHIPthe value of an LEVELS Ad Agency and the creativity that they provide. We will help to push the boundaries of how Membershipcreativity Lite can (annual) impact $100: the Includes clients discount and community.on Addy Entries ($100 for individual entry, $120 for campaign) and membershipAAFNM offers in the American National Advertising Membership Federation discountswhich includes on valuable services news asand announcementswell as a National along withGovernment various Affairs discountsCommittee on items that such is as comprised FedEx shipping, of carindividuals rentals and acrossmuch more. the This advertising membership industrylevel DOES withNOT includean interest monthly and passion for AAFNMevoking luncheons. change With and this membershipmaintaining you a receive balance one freeof powerof our monthly on government luncheons of your affairs choice. surrounding advertising. IndividualMembers Membership of AAFNM (annual) have $315: access Includes to all uniqueAAFNM monthly networking luncheons, opportunit discount onies Addy activities, Entries ($70 as for well individual as opportunities entry, to learn about the latest trends in marketing, technology, and creativity. AAFNM members enjoy a variety of $90 for campaign) and membership in the American Advertising Federation which includes valuable news and announcements alongbenefits with various including: discounts on items such as FedEx shipping, car rentals and much more. • Industry Events: Attend year-round networking opportunities with other industry professionals. Corporate• Member Membership Discounts: (annual Receive for five members)members-only $1,500: Includes discounts, all AAFNM including monthly luncheons discounted for five ADDY® members, award discount entries. on Addy Entries ($65 for individual entry, $ 5 for campaign) and membership in the American Advertising Federation which includes • Discounted Speaker Events:8 Gain insight from the industry’s brightest minds at events. valuable news and announcements along with various discounts on items such as FedEx shipping, car rentals and much more. • Committees: Join AAFNM committees and volunteer your time and expertise. • News and Announcements: Be the first to know about industry and club news. V• Access:ISIT AVisitAFNM the AAF. NationalORG member-onlyOR CALL website 505.750.3670. which includes industry trend, job and advertising news information. For more information please call (505) 750-3670 or e-mail [email protected] Note: American Advertising Federation - New Mexico’s Membership dues are not deductible as charitable contributions for tax purposes. They may however, be deducted as a business expense. American Advertising Federation New Mexico | American Advertising Awards 2020 | View winners on YOUTUBE: AAFNM 2020 ADDYS 3 SILVER MEDAL AWARD Clark Morris Senior Editor, 30 Second Street Clark Morris earned his degree in Broadcast Communication Arts at San Francisco State University. He found his way to New Mexico after being hired to be a freelance editor for a monthly show. Clark joined 30 Second Street in May of 1994 as an assistant editor. In 1998 he became Senior Editor. His editing career includes national and local commercials, music videos, documentaries, short films and corporate presentations. His experience and knowledge of all things tech is impressive but it is his friendly, funny and warm personality that has earned client loyalty for 25 years. His eye for that one special shot and expert pacing can take a simple project and elevate it to a thing of beauty. Some call it, putting the “Clark touch” on a video project. Clark has earned numerous awards for his editing projects including national and local Addys, several Telly Awards, an Aegis Award of Excellence, The Summit Creative Award and a US International Film and Video Award. You can’t watch a commercial break on local television, without seeing Clark’s creative abilities. Southwest Productions, 3 Advertising, Wayne Scheiner & Co., Rebecca Elise Productions, Rick Johnson & Co., Debbie Johnson, Film Yard Productions, Kilmer & Kilmer, Lerner Film, McKee Wallwork, Vaughn Wedeen, Michelsohn Creative, Esparza Advertising, Strascina and Partners, Sandia Laboratories and Los Alamos National Laboratories and a variety of other production and advertising agencies past and present have all utilized the editing skills of Clark Morris. Clark is truly enthusiastic about editing and keeping up with all the current creative and technological advances. The quality work that he has created for the New Mexico market has kept the creative bar high in the advertising community. In support of local advertising, he spent over 15 years editing AAFNM Award video presentations as well as 15 Silver