June 28, 2017 The biggest retailer in Europe, Schwarz Group, is reportedly Deep Dive: bringing its Kaufland discount hypermarket format to Australia. Kaufland in The company told us that it is still scoping the market. 1) Kaufland could capitalize on the strong Australian consumer Australia— demand for value groceries, which would place pressure on Europe’s Biggest the dominant grocery retailers, Coles and Woolworths. 2) However, Kaufland’s ability to build share in a developed, Retailer Heads consolidated retail market is untested. So far, Kaufland has launched outside Germany only in Eastern European Down Under countries. 3) We think Kaufland would face greater challenges in nonfood categories. It would be entering a market that not only has a number of incumbent value general merchandise retailers, but also one that is set to see more and more nonfood sales migrate online. Deborah Weinswig 4) In short, there are opportunities for a discount grocery Managing Director, Fung Global Retail & Technology offering in Australia, but we think any major addition of
[email protected] nonfood space would be challenging in a sector that will see US: 917.655.6790 more sales switch out of brick-and-mortar stores. HK: 852.6119.1779 CN: 86.186.1420.3016 Deborah Weinswig, Managing Director, Fung Global Retail & Technology
[email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 1 Copyright © 2017 The Fung Group. All rights reserved. June 28, 2017 Table of Contents Introduction ....................................................................................................................................