Martin

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Table of Contents International Marketing Project

Introduction …………………………………………………………………………………….. 3

Issue ……………………………………………………………………………………………... 3

Non-Profit ………………………………………………………………………………………. 5

Geographical Area Analysis ………………………………………………………………… 6

Economic Analysis: Part 1 …………………………………………………………………….. 8

Economic Analysis: Part 2 …………………………………………………………………… 12

Political System ……………………………………………………………………………… 15

Trade Laws and Legal Analysis …………………………………………………………… 18

Population …………………………………………………………………………………… 20

Diet and Nutrition …………………………………………………………………………… 23

Housing ……………………………………………………………………………………… 26

Transportation ……………………………………………………………………………… 28

Labor …………………………………………………………………………………………. 30

Education …………………………………………………………………………………… 31

Clothing ……………………………………………………………………………………… 33

Recreation and Leisure …………………………………………………………………… 34

Language …………………………………………………………………………………… 36

Religion …………………………………………………………………………………….. 41

Bibliography ………………………………………………………………………………… 43

Appendix ……………………………………………………………………………………… 56

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Introduction International Marketing Project

The country, Ukraine has been chosen by BIS Inc. to be the host of the non-profit organization “Healing Acts of Ukraine”. Research has been done on numerous topics including the geography, economy, political system, labor, education, clothing, language, etiquette, and housing of Ukraine. All of these subjects are detailed in depth later in this project.

All the research has been done on Ukraine to gain a very good understanding of the country. From the research we were able to identify many problems with the country (just like every country in the world), but we were also able to identify a problem that we could help minimize. After analyzing the political system of Ukraine it had become quite clear that there was extreme corruption going on within the government, especially that with the former president who had stolen up to $70 billion. (KyivPost) This factor has put Ukraine in an extreme debt and lead to the recent riots. The Euromaidan riots were a wave of demonstrations and civil unrest in Ukraine, which began on the night of 21 November 2013 with public protests demanding closer European integration. The scope of the protests expanded, with many calls for the resignation of President Viktor Yanukovych and his government. Many protesters joined because of the violent dispersal of protesters on 30 November and "a will to change life in Ukraine". By 25 January 2014, the protests had been fuelled by the perception of "widespread government corruption", "abuse of power", and "violation of ". Also, because of Ukraine’s debt and its necessity for this has allowed to practically own Ukraine in a business standpoint, which then allows Russia to oppress Ukraine a great deal, so much as to annex parts of Ukraine into Russia. Therefore because of recent events there are numerous people in Ukraine who have suffered and are still suffering, which makes Ukraine a prime candidate for BIS Inc. Ukraine is in need of help and “Healing Acts of Ukraine” can offer that help.

“Healing Acts of Ukraine” will raise money to establish soup kitchens in the major cities of Ukraine. These soup kitchens will be available to people who were affected by the Euromaidan riots, either through the loss of a loved one or the destruction of property. “Healing Acts of Ukraine” will then, in hopes, inspire other who too were affected to volunteer and help out.

The Issue International Marketing Project

Imagine a country that has been an independent country for twenty plus years, and this country is still oppressed by the mother country which it had come from. If you look at Ukraine, it is a prime example of the statement above, by every day Ukrainians face Russian oppression. It’s hard to imagine a country being able to grow and be successful when they are being oppressed every day by a Super Power such of that of Russia. Russian oppression over Ukraine is not the only problem but also leads to other problems such as the extreme corruption in the recent Ukrainian government.

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The problem(s) in Ukraine are not minor but very extreme problems. One of the major problems is the extreme corruption in the recent government, which made the government look like a Kleptocracy (rule of thieves). The now ex-president, Victor Yanukovych, and his regime is suspected to have stolen over seventy billion dollars and placed said money in off-shore accounts. (Economist) The biggest problem in Ukraine is that of Russian Oppression. This problem also had a huge impact on the extreme of Victor Yanukovych’s corruption. This corruption grew too much for the citizens of Ukraine, and thus began the Euromaidan protests, which lead to the overthrow of the corrupted government and new officials being put in place. On March 16th, 2014 the Crimean Peninsula voted and approved a succession from Ukraine. This would not have that major of an impact, other than the fact that Russian had already moved military forces into the Crimean and set destroyers in the , so that the could not leave the Black Sea. Now, in eastern Ukraine Pro-Russian protests have erupted and the protesters have taken over a few government buildings. In the city of the protesters occupy the regional administrations building and have declared that the region is an independent republic. (LosAngelesTimes)

The people of Ukraine are suffering profusely from these problems. The thievery of Victor Yanukovych has left the citizens poor and in debt, and it led to the Euromaidan riots. These riots grew intense and brutal very quickly, and had police forces intervening and attempting to stop the rioters with force. In the capital of Kiev, there were police snipers who were picking of rioters one by one with deadly precision. Over one hundred people have lost their lives through the Euromaidan riots and thousands have been injured. (TheGuardian) Citizens of Ukraine are also losing their homes through fires and destruction from the rioters. With the Crimean succession the Crimean Ukrainians lost their entire country that they called home and were emitted into an entirely different one. The eastern Ukrainians in the Donetsk region may also face the same catastrophe as that of the Crimean Ukrainians as the tensions rise in that area.

It may be extremely hard to fix the problems in Ukraine and even by doing so it may not guarantee a perfect country. There is already a new Ukrainian government in replace of the old one that was corrupt. Though this new government has only recently been put in place, it could help fix the problem with Russian oppression. By not allowing the officials to be poisoned by Russian promises, this country will be able to stand up to Russia and minimize the oppression that Russia inflicts upon it. Ukraine may be on a climb after it just fell into a deep hole.

Ukraine is a suffering country because of its recently corrupted government that allowed Russia to forcefully oppress the country. A non-profit organization is willing to be created in Ukraine to help stabilize the country. The idea of, “Healing Acts of Ukraine” has been tossed around and it is possible that this non-profit organization can help heal the hearts of Ukrainians that have lost loved ones or homes from the Euromaidan riots.

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Non - Profit International Marketing Project

“Healing Acts of Ukraine”

Mission Statement: To help those who were affected by the Euromaidan riots of 2014.

What We Do: “Healing Acts of Ukraine” aims to aid those who were abused by the Euromaidan riots of 2014, and have suffered from the loss of a loved one or the destruction of property. The Euromaidan riots started on the night of November 21st, and did not grow violent until nine days later on the 30th of November when riot police officers chased down and brutally beat unarmed protestors with batons, which lead to seventy-nine protestors being injured. As the Euromaidan came to a close, an official record counts that one hundred and four protesters were killed and seventeen police officers were killed. The medical volunteers estimate that as much as seven hundred and eighty protestors were either killed or went missing (most likely abducted), but the Ukrainian Health Ministry denied this estimation. (KyivPost)

“Healing Acts of Ukraine” plans on trying to help these people by setting up at least one memorial for each of the major cities that had at least one death result from the Euromaidan. With so many people either missing or unnamed, it would be impossible to arrange a funeral for every person, but setting up memorials in each of the major cities would maximize the justice we can do to honor the dead and missing. Another way “Healing Acts of Ukraine” plans on doing is setting up soup kitchens for the Ukrainians that have lost their homes through destruction. These soup kitchens will have warm food and beds for these Ukrainians. “Healing Acts of Ukraine” cannot fix the problems entirely since the problems are grander than one nonprofit organization can fix, but “Healing Acts of Ukraine” can set Ukraine on a path of healing from the destruction of the Euromaidan.

 A way “Healing Acts of Ukraine” will raise its money to pay employees and be able to work is by asking all of America to donate any spare change. In hopes that some people will donate more, and that one or two people will buy into this and donate a large sum of money. There are a lot of people in America, and spare change is not that much, so they should be able to donate without trouble.  “Healing Acts of Ukraine” will offer its donators an opportunity to buy a four by six inch stick flag for two dollars and fifty cents. “Healing Acts of Ukraine” will also offer certain size flags based on the amount that they donate. If someone donates fifteen dollars they will receive a Ukrainian Flag embroidered patch. If someone donates fifty dollars they will receive three by five foot Ukrainian flag, and if someone donates one hundred dollars or more they will receive a five by eight foot flag.  Since so many people in Ukraine have suffered and felt the aftershock of the Euromaidan riots, it should be easy to acquire the assistance of local Ukrainians, through their good will and respect for others.

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Partnerships:  In order for “Healing Acts of Ukraine” to work affectively we will need help from the Ukrainian government. Our relation will have to be good with them because we are setting up a non-profit organization in their country. If the Ukrainian government likes what we are trying to do then they will be able to make our travels and troubles easier.  We need the help from all the schools in America, and if every kid were to donate their spare change then we will be able to make a decent sum of money. The kids of America will play a big role into the beginning success of “Healing Acts of Ukraine.”  Any major food industry in the could be our third endorsement partner. We would buy mass stock from the company hopefully obtaining a discount.  Also, any major flag company in the United States. Just like the food industry, we would buy mass stocks from the company, hopefully obtaining a discount.

Geographical Area Analysis International Marketing Project

From the Black Sea to the south, , , and to the west, to the north, along with and to the south-west and Russia to the east, Ukraine sits in a very strategic position in Eastern . Within Ukraine there are ten cities that have a population that is greater than or around 500,000 people and four of these cities have a population that is greater than one million people. (Wikipedia) These grand cities would be excellent places for our organization to capitalize on and set up shop in. The setting of Ukraine is quite diverse, but when discussing the setting we must touch up on the country’s location, , and topography.

Ukraine is the largest country with its total land mass entirely in Europe. As stated above, Ukraine sits in a very strategic position in . The grand land mass of Ukraine is 603,700 square kilometers. (Princeton) Since, Ukraine borders Russia, which is the single largest fossil fuel distributor to Europe, eighty percent of all gas exports from Russia pass through the Ukraine. (New York Times) The Country’s capital of Kiev () lies directly on the River, and this river practically divides the nation in half. The Dnieper River runs north to south through the Ukraine and out to the Black Sea. It would be efficient to goods to the Ukraine by traveling through the Mediterranean Sea and Aegean Sea, through the Dardanelles Strait, Marmara Sea and Bosporus Strait, into the Black Sea and finally up the Dnieper River to Kiev. After that, land transportation would be needed to transport goods further to other large cities. Shipping by sea, then transporting by land may take longer, but is still cheap and efficient. There is also the possibility to ship goods by air but in the end that would end up costing businesses more than the alternatives.

The climate of Ukraine can be described as dry and continental influenced climate with warm, dry summers and fairly severe winters. (Weather Online) Rainfall is very uneven throughout Ukraine. To the extreme south and parts of the Crimean Peninsula are

6 (NationsOnline) Martin Ukraine semi-arid and receive 350 mm annually. On the other hand, to the north in the , precipitation may reach 1500 mm a year. 90 percent of Ukraine receives between 450 and 700 mm a year, making it ideal for agriculture. Also, 90 percent of Ukraine has snow on the ground from anywhere between 40 - 100 days a year. (TryUkraine) Ukraine has fairly cold winters ranging from 0ºC (32ºF) in its southern shores to -8ºC (17.6ºF) on its north-eastern border with Russia. The summers of Ukraine are considered “cold” for summers, to us, with temperatures ranging from 18ºC and 24ºC (64.4ºF - 73.4ºF). Throughout most of Ukraine there is heat with thunderstorms and brief downpours in July and August, frequent rain in late October and November, and snow December through March. (TryUkraine)

In this section it has already been stated that the typography of Ukraine would be discussed. As stated above, the Dnieper River practically cuts the nation in half and the nation’s capital, Kiev, lies directly on the river. With these two key factors transporting by sea should not be a problem with Ukraine. With the rest of the Ukraine, Around half is covered in chernozem soil (fertile "black earth"), roughly corresponding to its zone (short and long-grass prairies with intermittent woods). Ukraine is the famous historical "breadbasket of Europe." There is a belt of mixed pine and deciduous forest (some of it high in radiation) followed by broad leafed woods running through northwest Ukraine. Particularly scenic are the foggy Carpathian needle-leafed forests and the diverse and peculiar vegetation of . (TryUkraine) There are mountains to the extreme west (Carpathian Mountains) and to the extreme south (Crimean Mountains). Also, there are some eroded mountains to the east by the ( Ridge). (Princeton) During the months of December through March, these mountains will be harder to traverse because of the snow, but the rest of the country should still be suitable to travel by land during these snowy months, since they are only rolling hills, plateaus, and fertile prairies.

Geographically, Ukraine has quite a bit to offer. It has wonderful waters to the south, high mountains to the northwest, and rolling hills and fertile plains in between. With an in-depth market analysis and some research of the geographical setting, there are many different kinds of businesses that could and should thrive in a country such as Ukraine. Also, with the geographical setting it allows the ability to easily transport by land and sea. All that is left is to ask, “What is keeping you away?”

 Easy access to water ways. Major rivers, reservoirs and seas include: Black Sea, Sea of Azov, , The Western and the Southern (Pivdennyi Buh), , Seversky Donets and the Dnieper with its large water reservoirs Reservoir and Reservoir.  Cool summers - 18ºC and 24ºC (64.4ºF - 73.4ºF). Swimming in the Black Sea starts in May and ends in October.  Five cites with more than one million inhabitants. Kiev (Kyiv), Kharkov (), Dnipropetrovsk, (Odesa), and Donetsk.

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Economic Analysis - Part One International Marketing Project

Classification: Capitalism

Description: After its split with Russia, the Ukrainian government became the most important economic component of the former USSR, by producing more than four times the amount of the next-ranking component. Its fertile black soil produced more than a fourth of Soviet agricultural output, and its farms provided substantial quantities of meat, milk, grain, and vegetables to other republics. Also, the Ukrainian heavy industry produced unique equipment (large diameter pipes) and raw materials to industrial and mining sites (vertical drilling apparatus) in other regions of the former USSR. Shortly after Ukrainian independence in August 1991, the government liberalized most prices and erected a legal framework for privatization. After this, widespread resistance to the reform from inside the legislation and government soon stalled the reform and caused some backtracking. By 1999, the output had fallen forty percent to that of what it was in 1991. Ukraine depends on seventy-five percent of its and oil and one hundred percent of its nuclear fuel needs to come from imports from Russia. Ukraine’s dependence on Russia for energy supplies and the lack of significant structural reform have made the Ukrainian Economy vulnerable to external shock and fragile. Because of a detrimental two weeks, which saw all gas supplies cut off from Russia to the rest of Europe, Ukraine agreed to a ten-year gas supply and transit contracts with Russia in January 2009 that brought gas prices to “worlds” levels. Also in 2009, the Ukrainian economy contracted nearly fifteen percent, which is among the worst economic performances in the world. (Cia-worldfactbook.gov, 2014) Fifty percent of Ukraine’s economic activity is in the “shadow economy” (Black Market). (ChristianScienceMonitor) In April 2010, Ukraine negotiated a price discount on Russian gas imports in exchange for extending Russia’s lease on its naval base in Crimea. (Cia-worldfactbook.gov, 2014)

Economic Statistics and Activity: The Ukrainian economy is looking to grow, but its dependence on Russia for imports is preventing from doing so. The government is looking for a safe spot in between Russia and the European Union. The following information will breakdown the Ukrainian economy.

Resources: (R) Renewable (NR) Non-Renewable  Agricultural Products - Farming, working the land, is used to feed the country and export to other countries. (R) (Cia-worldfactbook.gov, 2014)  Rich Iron Reserves - Used as the basis for Ukraine’s large iron-and-steel industry (NR) (Cia-worldfactbook.gov, 2014)  Manganese-Bearing Ore - Gives steel a hard yet pliant quality, and with aluminum and antimony it forms highly ferromagnetic alloys. (NR) (RSC)  Coal - Bituminous and Anthracite Coal is used for coke (a fuel with few impurities and high carbon content). Brown coal is used as energy in thermal power stations. (NR) (Britannica)  Natural Gas & - Have been exploited since the late 19th–early 20th centuries, and are used as energy for the county and exported to others. (NR) (Britannica)

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 Other Important Deposits - titanium ore, bauxite, nepheline (a source of soda), alunite (a source of potash), mercury (cinnabar, or mercuric sulfide) ores, ozokerite (a natural paraffin wax), potassium salt, rock salt, and some phosphorites as well as natural sulfur are also found in Ukraine. (NR) (Britannica)

Industries: Six major industries in Ukraine: coal, electric power, ferrous and nonferrous metals, machinery and transport equipment, chemicals, and food processing.  Coal - Ukraine holds the 7th largest coal reserves in the world – 34 billion tones and 3rd largest anthracite coal reserves – 5.8 billion tones (SadovayaGroup)

Companies of coal mining in Ukraine o Antratsit o Artemvuggilya o Dobropil’yuffilya o Donbassantratsit o Donets’kvuffilya

 Hydroelectric Power - Ukraine’s modernized hydropower stations will give a boost to the energy sector, and be safer, greener and more efficient. (WorldBank)

Companies of hydroelectric power production in Ukraine o Kaniv HES o Kaniv Pumped Storage Power Station o Kiev HES (Hydro Power Plant) o Kiev Pumped Storage Power Station o Kremenchuk HES

 Ferrous and Nonferrous Metals - Ferrous: contain iron; Nonferrous: do not contain iron

Companies of ferrous and nonferrous metals production in Ukraine o Farnel Trade Company o Mitaltrade Ltd o Seed Trade o Steel Industrial Company o Study in Ukraine

 Machinery and Transport Equipment - High demand of heavy machinery and transport equipment because of the large metal and coal industries.

Companies of machinery and transport equipment production in Ukraine o Aeromeh o AvtoZAZ o Berdichev Machine-Building Plant o group o Novokramatorsky Mashinostroitelny Zavod

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 Chemicals - Contains more than 200 associations and enterprises, producing more than 20 thousand major and 100 thousand auxiliary chemical products. (InvestUkraine)

Companies of chemical production in Ukraine o Arista Ltd o BioChemService o Brenntag Ukraine o Chernivtsi Himzavod o Kremnypolymer

 Food Processing - Significant part of the processing industry export is production of cheese, confectionary, vodka, and beer.

Companies of food processing production in Ukraine o ATB-Market o Chumak o Nemiroff o Obolon CJSC o Roshen

GNP of GDP Official Exchange Rate: There are 9.48 Ukrainian Hrynia (UAH) per U.S. dollar. (Coinmill)

Total GDP Purchasing Power Parity (PPP):

3000

2500

2000

1500

BILLIONS $ BILLIONS 1000

500

0 Ukraine Kazakstan Russia Belarus 2013 337.4 243.6 2,555.00 150.4

COUNTRY

(Cia-worldfactbook.gov, 2014)

Even though Ukraine is way below Russia, it stands at the top of the list of former countries. Expanding BIS Inc. in Ukraine will only allow the GDP of Ukraine to go up, and help it maintain its top spot of former Soviet Union countries. (Cia-worldfactbook.gov, 2014)

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GDP Real Growth Rate:

8 7

6

5 4

3 PERCENT % PERCENT 2 1 0 Ukraine Kazakstan Russia Belarus 2011 5.2 7.5 4.3 5.5 2012 0.2 5.1 3.4 1.5 2013 0.4 5 1.3 2.1

COUNTRY

(Cia-worldfactbook.gov, 2014)

Ukraine has a low real growth rate, but it is not negative and is starting to grow once more after a huge drop in 2011. This is a good sign, though slow, Ukraine is recovering. (Cia-worldfactbook.gov, 2014)

Gross National Income per Capita:

25,000

20,000

15,000

10,000 THOUSANDS $ THOUSANDS 5,000

0 Ukraine Kazakstan Russia Belarus 2013 7,180 11,780 22,720 14,960

COUNTRY

(Cia-worldfactbook.gov, 2014)

Ukraine does not stack up well with other former Soviet Union countries. If Ukraine wants to grow and be a successful country it needs to increase its Gross National Income per Capita. (Cia-worldfactbook.gov, 2014)

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Economic Analysis - Part Two International Marketing Project

International Trade Statistics: The following trade statistics show the weaknesses and strengths of Ukraine’s economy.

Major Exports:

 Ferrous and Nonferrous Metals  Fuel and Petroleum Products  Machinery and Transport Equipment  Agricultural Products

Ukraine exports metals (such as iron, steel, titanium), fuel and petroleum (have been exploiting it since late 19th century), machinery and transport equipment (vehicles, spacecraft, airplanes), and agricultural products (grain, sugar beets, sunflower seeds, vegetables, beef, milk). Ukraine’s main export partners are Russia, , Italy, Poland, and United States.

$71.14 billion was made from exported goods in the previous year.

Export Partners:

25.60%

Russia 5.40% Turkey 64.80% Egypt Other 4.20%

(Cia-worldfactbook.gov, 2014)

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Major Imports:

 Energy  Machinery and Equipment  Chemicals

Ukraine only gets less than ten percent of its energy from its hydroelectric plants. In 2000 the final nuclear power plant was shut down in Chernobyl. Now Ukraine relies heavily on the importation of fossil fuels and nuclear power. (Britannica) Since Ukraine is a “bread basket,” Ukraine relies on the importation of agricultural machinery. Ukraine’s main import partners are Russia, China, Germany, Belarus, and Poland. (Cia-worldfactbook.gov, 2014)

$87.21 billion was made from imported goods in the previous year.

Import Partners:

32.40% 40.10% Russia China Germany 9.30% Belarus

6% 8% Poland Other

4.20%

(Cia-worldfactbook.gov, 2014)

Problems of Scarcity: The main problem that Ukraine faces in terms of scarcity is that Ukraine relies so heavily on fossil fuels and nuclear power for energy. Because of this, eighty percent of these two necessities come from Russia. Then Russia can inflate the prices of these fuels, which then practically allows Russia to rule Ukraine from a business standpoint. (NYTimes)

Balance of Payments: Ukraine imported $16.07 billion more than they exported in the previous year, which is slowly increasing the country’s debt. (Cia-worldfactbook.gov, 2014)

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Trade Balance: Ukraine is a new country that is trying to maintain its independence from Russia and also is trying to show the world that it can thrive on its own without Russia. Over the past few years Ukraine has been importing $15 - $20 billion more than it exports, which is slowly but surely increasing its debts. For Ukraine to get out of debt, it needs many continuous years where they turn this deficit into a surplus. The Ukraine is unlike the United States, where the United States can get away with a huge debt; Ukraine on the other hand cannot. The Ukraine has showed potential when it first became a country, but because of corrupt government officials, the country is slowly failing. Hopefully this country can turn this around. (Cia-worldfactbook.gov, 2014)

Exchange Rate: Exchange rate is the value of one currency for the purpose of conversion to another. The currency used by Ukraine is the Ukrainian Hrynia (UAH). The rate is 1 UAH = 0.10 USD or 1 USD = 9.48 UAH. (Coinmill) There is an extreme beneficial edge if an American were to travel to Ukraine and use the American dollar. The exact opposite is if a Ukrainian were to visit the United States and use the Ukrainian Hrynia.

Inflation Rate:

20 18 16

14 12 10 8 PERCENT % PERCENT 6 4 2 0 Ukraine Kazakstan Russia Belarus United States 2013 0.7 5.8 6.8 19 1.5

COUNTRY

(Cia-worldfactbook.gov, 2014)

Ukraine has normal-low inflation rate, and is quite a bit lower to the other former Soviet Union countries and is about half that of the United States’ inflation rate. It is good that the inflation rate is low for Ukraine because considering the condition of Ukraine today, a tight budget for Ukrainians would be very detrimental to them. (Cia-worldfactbook.gov, 2014)

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Unemployment Rate:

8 7

6

5 4

3 PERCENT % PERCENT 2 1 0 Ukraine Kazakstan Russia Belarus United States 2013 8 5.3 5.8 1 7.3

COUNTRY

(Cia-worldfactbook.gov, 2014)

Ukraine has a higher unemployment rate than that of other former Soviet Union countries. Note: officially registered; large number of unregistered or underemployed workers. Ukraine needs to decrease its unemployment rate to better its economy and to help decrease its increasing debt.

Political System International Marketing Project

Political System: Republic

Introduction: Ukraine has a similar political system to that of the United States; however the government type is different. The branches of government are basically the same, but with a few differences; for example, the executive branch of Ukraine has both a president and a prime minister. Ukraine is solely a republic. The suffrage for Ukraine is eighteen years of age and currently Ukraine has a rising debt. There are many political parties in Ukraine, and as of late has had an extremely corrupt government system.

Government Type/Political Structure: Ukraine is a republic. A republic is a government where a portion of the government lies with the people, and who they elect for higher positions is up to the people (Wikipedia, 2014).

Branches of Government:

Executive: Ukraine has a chief of state, head of government, and a cabinet just like the United States. However, Ukraine’s head of government is not the president and vice-president, but instead it is a prime minister, first deputy prime minister, and two deputy prime ministers. Presidential terms in Ukraine last for five years, and just like the United States the president can

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Martin Ukraine run for a second term. The cabinet of ministers is solely appointed by the president. Because of the Euro Maiden revolution of February 2014, the chief of state and head of government have all been replaced. The current acting president is (since February 23, 2014), current acting prime minister is (since February 27, 2014), current acting first deputy prime minister is Vitaliy Yarema, and the two current deputy prime ministers are Volodymyr Hroysman and Oleksandr Sych (since February 27, 2014). (Cia-worldfactbook.gov, 2014) Legislative: Ukraine has a unicameral Supreme Council or , which contains four hundred and fifty seats; fifty percent of the seats are allocated on a proportional basis to those parties that gain five percent or more of the national electoral vote and the other fifty percent are for members who were elected in single mandate districts. These members serve five year long terms. (Cia-worldfactbook.gov, 2014) Judicial: Ukraine’s highest courts are the (which consists of ninety- five judges organized into civil, criminal, commercial, administrative chambers, and a military panel), and the Constitutional Court (which consists of eighteen justices). The Supreme Court judges are proposed by the Supreme Council of Justice (SCJ; a twenty member independent body of judicial officials and other appointees), and presidential decree. The judges are initially appointed for five years, and if approved by the SCJ, serve until the mandatory retirement age of sixty-five. The Constitutional Court justices are appointed (six each by the president, the SCU, and the Verkhovna Rada) for a single, non-renewable nine year term. (Cia-worldfactbook.gov, 2014)

Political Parties: The top three Ukrainian political parties are , Fatherland, and the UDAR. (Wikipedia, 2014)

Party of Regions: The party won 185 seats in the Ukrainian parliament in the 2012 Ukrainian parliamentary election. On 12 December 2012 it formed a parliamentary faction of 210 deputies. On 23 February 2014 the Party of Regions condemned and disassociated itself with Victor Yanukovych for corruption, "criminal orders", his escape, and "cowardice". (Wikipedia, 2014) Batkivshchyna (All-Ukrainian Union “Fatherland”): In the 2012 parliamentary elections the party also added the name "United Opposition" to its name and it aligning several other parties under its banner during this election in which it won 101 parliamentary seats. In June 2013 several of these parties merged with Batkivshchyna. On 31 December 2013 the party's parliamentary faction was 90 votes strong. (Wikipedia, 2014) Ukrainian Democratic Alliance for Reforms (UDAR): The party won 40 seats in the Ukrainian parliament in the 2012 Ukrainian parliamentary election. UDAR has "observer status" in the European People's Party. (Wikipedia, 2014)

Leadership: Because of the Euro Maiden revolution of February 2014, the chief of state and head of government have all been replaced.

Leaders: Minister of Defense - Pavlo Lebedyev Minister of Foreign Affairs - Minister of Internal Affairs - 16

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Minister of Justice - Olena Lukash Minister of Finance - Yuriy Kolobov Minister of Health - Rayisa Bohatyryova Head of Presidential Admission - Chairman of Security Service of Ukraine - Oleksandr Yakymenko Ambassador to the U.S. - Oleksandr Motsyk Permanent Representative to the U.N. - Yuriy Serheyev (Cia-worldfactbook.gov, 2014)

Acting: Chief of State - Oleksandr Turchynov (since February 23, 2014) Prime Minister - Arseniy Yatsenyuk (since February 27, 2014) First Deputy Prime Minister - Vitaliy Yarema (since February 27, 2014) Deputy Prime Ministers - Volodymyr Hroysman and Oleksandr Sych (since February 27, 2014) (Cia-worldfactbook.gov, 2014)

Former: Chief of State - Viktor Yanukovych Prime Minister - First Deputy Prime Minister - Deputy Prime Ministers - , Kostyantyn Hryshchenko, and Oleksandr Vilkul (Cia-worldfactbook.gov, 2014) Stability of Government: The is elected by the popular vote of the country and serves a five year term, and can be reelected for a second term. Currently, Ukraine is financially unstable, which would be a major cause to the February 2014 EuroMaiden. On November 21, 2013 demonstrations began when protests erupted in the nation’s capital of Kiev. These protests were against the former president, Viktor Yanukovych, and his corrupt government because they were leaning towards Russia instead of the E.U. Soon after these protest turned extremely violent, Yanukovych fled to Russia, and in February 2014, after enough members of Yanokovych’ party fled Ukraine, allowed the opposition to pass a quorum. This allowed parliament to pass a series of laws that removed police from Kiev, canceled anti-protest operations, restored the 2004 constitution, freed political detainees, and allegedly impeached the president.

Legal System: Ukraine has a civil law system; judicial review of legislative acts. (Cia-worldfactbook.gov, 2014)

Suffrage: Ukraine has legal suffrage of eighteen years of age; universal. (Cia-worldfactbook.gov, 2014)

Flag: Two equal horizontal bands of azure (top) and golden yellow represent grain fields under a blue sky. (Cia-worldfactbook.gov, 2014)

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Trade Laws International Marketing Project

Introduction: The largest tariff in Ukraine is 10%, which is for foods, beverages, and tobacco products. Prohibited and restricted imports are pretty normal in Ukraine, and should be viewed before traveling to Ukraine. Ukraine had an ultimatum with Russia in 2009, which led to natural gas and fuels being cut off from Ukraine and it was detrimental to Ukraine. Currently, Ukraine is facing yet another ultimatum from Russia that may lead to another fuel cutoff.

Tariffs: For Ukraine’s MFN’s (Most Favored Nations) there is a set tariff of 5.8% on average on all imported goods. For imported agricultural goods (AOA) there is a tariff of 11% and for non- agricultural goods there is a tariff of 5%. In 2011, 39.3% of MFN agricultural imports were duty free imports and 66.4% of MFN non-agricultural imports were duty free imports. (WorldTradeOrganization) Currently, the EU has proposed temporary tariff cuts for Ukrainian exports. These benefits will last until November 1st, 2014 and they will help Ukrainian companies in this troubled time. (WallStreetJournal)

Total Goods: Trade with partner regions 2012 Total Trade Share In Region Value World (Mio €) ( % ) ACP (AFRICAN, CARIBBEAN AND PACIFIC 1,691 1.5 COUNTRIES ASEAN (ASSOCIATION OF SOUTH-EAST ASIAN 2,612 2.3 NATIONS) BRIC (BRAZIL, RUSSIA, INDIA, AND CHINA) 35,652 31.9 CIS (COMMONWEALTH OF INDEPENDENT STATES) 36,885 33.0 EFTA (EUROPEAN FREE TRADE ASSOCIATION) 938 0.8 EUROMED (11) (EURO-MEDITERRANEAN 8,970 8.0 PARNTERSHIP) GCC (6) (GULF COOPERATION COUNCIL) 1,253 1.1 MERCOSUR (SOUTH AMERICAN COMMON MARKET) 9511 0.9 NAFTA (NORTH AMERICAN FREE TRADE 3,183 2.8 AGREEMENT) (ec.europa.eu)

This table shows the amount of trade between Ukraine and other regions of trade. One Mio € stands for one million euros. In the table it can be seen that about two-thirds of trade from Ukraine is between the regions of BRIC and the CIS. Ukraine’s lowest trade partner is the EFTA, but this number is on a steady climb as seen in the graph below.

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Martin Ukraine

Trade Agreements: EFTA (European Free Trade Association)

(EFTA, 2012)

In the graph, it can be seen that Ukraine’s trade agreement with EFTA states is on a steady climb. Ukraine is exporting more goods than it is importing from these countries, which is bringing in a profit, though only from these countries, which helps combat Ukraine’s huge debt with Russia. Even though the year of 2008 was a great year for Ukraine, on average each year the amount of exports are increasing more than that of imports.

Embargoes: In 2009 Russia cut off all gas supply to Ukraine and shut down the gas lines that ran through Ukraine because Ukraine refused to pay sharp increases in gas prices. More than half of all the gas that travels from Russia to the rest of Europe goes through these pipelines. (NewYorkTimes) This was very detrimental to Ukraine and put a tense pressure on the rest of Europe. Currently, Ukraine is facing this same Ultimatum yet again, and once more on a financial basis. One reason is money based yet again. Ukraine owes Russia nearly two billion dollars ($1.89 billion according to gas expert monopoly OAO Gazprom - OGZD) in gas debts that Ukraine has yet to pay. (Bloomberg)

Prohibited and Restricted Imports: Prohibited imports in Ukraine are very general to other countries. Restrictions range from human bodies to live animals to pornographic materials. There are also restrictions on money and gambling items. Prohibited materials are dangerous items (knives, chemicals, drugs) and Passports are also prohibited. (FedEx, 2014)

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Martin Ukraine

Population International Marketing Project

Introduction: Ukraine has a higher median age than that of the United States by a couple of years. However Ukraine has a higher death rate than that of birth rate, which is extremely bad because the population is decreasing. Life expectancy is 69.14 years, which is 156th in the world, so Ukraine is not that healthy for a European country and has a lot of problems within its borders that are holding it back. Ukraine is a country that can be helped, and by establishing BIS Inc. within its borders will only help make it a safer place, for its citizens and our employees. (Cia-worldfactbook.gov, 2014)

Total Population: There are 44,291,413 people living in the Ukraine. (Cia-worldfactbook.gov, 2014)

Growth Rates:

2.5 2 1.5

1 0.5

0 PERCENT % PERCENT -0.5 -1 Ukraine Kenya Argentina 2014 -0.64 2.11 0.95

COUNTRY

(Cia-worldfactbook.gov, 2014)

The growth rate of Ukraine is negative, which not a good thing whatsoever. It has a worse growth rate than that of both South American countries and African countries. (Cia-worldfactbook.gov, 2014)

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Birth Rates and Death Rates per Thousand:

30

25

20

15

10

PER THOUSAND PER 5

0 Ukraine Kenya Argentina Birth Rate 9.14 28.27 16.88 Death Rate 15.72 7 7.34 COUNTRY

(Cia-worldfactbook.gov, 2014)

Once more, Ukraine has a horrible birth rate to death rate ratio. Ukraine’s birth rate is less than its death rate, which means its losing more people than its women are birthing, thus dropping its population. Both African and South American countries have better birth rate to death rate ratios. (Cia-worldfactbook.gov, 2014)

Life Expectancy Rates:

90 80 70 60 50

AGE 40 30 20 10 0 Ukraine Kenya Argentina Average 69.14 63.52 77.51 Male 63.78 62.06 74.28 Female 74.86 65.01 80.91 COUNTRY

(Cia-worldfactbook.gov, 2014)

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Martin Ukraine

Ukraine has a low life expectancy, since its ranked 156th in the world. However, it has quite a bit better life expectancy than Kenya, which is ranked at 180th in the world. Even though Ukraine is a European country it still has low life expectancy, which is odd since Europe has advanced medical care and medicines, where as in Argentina, which has a higher life expectancy than Ukraine, it would be harder to find these advanced medical care and medicines. During Ukraine’s Soviet Union years, it was ravaged with battles, which could help explain the low life expectancy. Also, the recent EuroMaiden riots could have also affected this number. (Cia-worldfactbook.gov, 2014)

Distribution of Population:

1.2

1

0.8

0.6

0.4 MALE TO FEMALE RATIO TO FEMALE MALE 0.2

0 At Birth 0-14 15-24 25-54 55-64 65+ Total Years Years Years Years Years 2014 1.07 1.06 1.04 0.94 0.85 0.49 0.85

AGE GROUPS

(Cia-worldfactbook.gov, 2014)

I see no real huge significance with this not allowing BIS Inc. to expand. Ukraine has a slightly lower male to female ratio, which may allow us to get females to help and volunteer for us. This can be seen from ages 25 and up, where the ratio starts to lower. As stated above the only real advantage, though minimal, is that there is the possibility that women may volunteer to help us. (Cia-worldfactbook.gov, 2014)

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Martin Ukraine

Most Populated Cities (5):

3,000,000

2,500,000

2,000,000

1,500,000 POPULATION 1,000,000

500,000

0 Kiev Kharkov Dnipropet Donetsk Odessa rovs'k 2014 2,797,553 1,430,885 1,032,822 1,024,700 1,001,558

CITY

(WorldPopulation)

Ukraine has five cities that have a population over one million persons. Kiev is the capital of Ukraine and is also has the highest population. Kiev lies directly on the Dnieper River, which practically divides the country in half. Kharkov is the second most populated city in Ukraine. The city is located in the north eastern portion of Ukraine and is very close to the Russian border. In December 1917, Kharkov became the first city in Ukraine to acknowledge the new Soviet power in Russia. A close third and fourth is Dnipropetrovs’k and Donetsk. Dnipropetrovs’k was one of the key centers of the nuclear, arms, and space industries of the Soviet Union and is located in the south-central part of the country. Donetsk is an industrial city in eastern Ukraine on the Kalmius River, and is unofficially the capital and largest city of the larger economic and cultural Donets Basin region. The final city with over a million inhabitants is Odessa, which is a major seaport and transportation hub located on the northwestern shore of the Black Sea. (Wikipedia, 2014)

Diet and Nutrition International Marketing Project

Typical Meals: The earliest known farmers in the Ukraine were the Trypillians (4500 – 2000 B.C.). The territory of the Ukraine had rich soil and a favorable climate perfect for cultivating crops. The Trypillians grew barley, millet, rye, and wheat. They also herded sheep, pigs, and cattle. Wheat was plentiful, and soon trading routes were established along Ukraine's Black Sea coast to market the grain. The Ukraine territory became the crossing road connecting Arabia, Europe, and Asia. Life depended on the activities of cultivating soil for crops. In pre-Christian times, holidays were celebrated during times of transition from one type of agricultural activity to another. These seasonal festivities were later incorporated into Christian holidays, such as Christmas and Easter. Over time, Ukraine fell under the power of many different countries, including Poland, Austria, and Russia. Despite being under Russian domination for almost 200 years, (gaining independence only in 1991), Ukrainians proudly kept 23

Martin Ukraine their native traditions, customs, and cuisine. Kovbasa (sausage) and sauerkraut have Polish origins. Varnyky (dumplings) and Holubtsi (stuffed cabbage) were originally imported from Turkey. Strudels, breaded meats, and desserts, such as cheesecake and tarts, were carried over from Austro-Hungarian times. Although Ukrainian dishes have origins from different countries, how they are prepared are uniquely Ukrainian. (FoodInEveryCountry)

Meat Consumption per Capita:

140

120

100

80

60

KG PER CAPITA KG PER 40

20

0 Ukraine United States Germany China 2013 48.5 120.2 88.1 58.2

COUNTRY

(ChartsBin)

Ukraine is a first world country that eats forty eight and a half kilograms of meat a year. Ukraine is the breadbasket of Europe and a lot of their land is used as farm land for cattle and crops, so Ukraine has meat at its disposal to eat and export. Compared the United States, Ukraine does not come anywhere near to the amount of meat the average American eats per year. Americans eat nearly three times as much meat per year than that of the average Ukrainian.

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Obesity Rate/ Percent of Children Underweight:

35 30

25 20 15

PERCENT % PERCENT 10 5 0 Ukraine United Germany China States Obesity Rate 21.3 33 25.1 5.7 Underweight Children 0.9 1.3 1.1 3.4

COUNTRY

(Cia-worldfactbook.gov, 2014)

It is not surprising that United States is above all the other countries in obesity rate and China is above all the others in the percent of underweight children. The most likely reason why Ukraine is below the United States is because there are probably less fast food places in Ukraine and there is not a very large shortage of food for children.

Daily Calories Intake per Capita:

4,000

3,500 3,000 2,500 2,000 1,500 1,000

CALORIE INTAKE INTAKE PERCAPITA CALORIE 500 0 Ukraine United States Germany China 2011 3,230 3,770 3,530 3,970

COUNTRY

(ChartsBin)

This shows that the food is healthier and people eat better in the Ukraine, since its obesity rate is less than that of the United States. This is most likely do to the possibility of there being less processed food and fast food restaurants in Ukraine. All in all, Ukraine is a healthy country and the average person gets more than enough food to eat.

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Martin Ukraine

Housing and Communication International Marketing Project

Introduction: has initial roots in the Eastern Slavic state of Kievan Rus'. After the 12th century, the distinct architectural history continued in the principalities of - Volhynia. During the epoch of the , a new style unique to Ukraine was developed under the western influences of the Polish-Lithuanian Commonwealth. After the union with the Tsardom of Russia, architecture in Ukraine began to develop in different directions, with many structures in the larger eastern, Russian-ruled area built in the styles of Russian architecture of that period, whilst the western Galicia was developed under Austro- Hungarian architectural influences. In both cases fine examples were produced. Ukrainian national motifs would finally be used during the period of the Soviet Union and in modern independent Ukraine. (Wikipedia, 2014)

Typical Housing Structure: Ukrainian architecture is based on Vernacular Architecture, which is a category of architecture based on local needs and construction materials, and reflecting local traditions. (Wikipedia, 2014) Vernacular Architecture includes non-professional, civilian constructed buildings including homes, granaries, workshops, windmills, etc. Also known as folk or traditional architecture, construction skills were based on local traditions and knowledge handed down generation to generation. Wood, clay and thatched roofs were primary building materials in most vernacular architecture of Ukrainian peasants. (RussiaUkraineTravel) Private apartments for short-term rent are a popular alternative to Ukraine's overpriced hotels. Apartments offered in Kiev typically range in price from $50 to $150 USD per night (for the whole apartment), depending on the location, apartment size, interior design, and conveniences. Prices in Odessa, , Crimea, Dnepropetrovsk, and other cities may be slightly lower. Ukraine's short-term apartment rental industry is well-established and offers prompt and excellent service. There are English speaking staff on hand and a variety of services such as Internet, laundry, grocery buying, etc.). In almost all cases this is a better deal than a hotel room of the same price. (TryUkraine)

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Housing Statistics:

Urbanization:

80 70

60 50

40 PERCENT % PERCENT 30 20 10 0 Ukraine United Kazakhstan Russia Belarus States 2002 68 77 56 73 70 COUNTRY

(Nationmaster, 2014)

A little more than 30% of people live in the rural areas of Ukraine because agriculture is still a big product in Ukraine. If you don't live in the large cities of Ukraine, then you will find yourself working the land.

Communications:

Telephone Systems: Ukraine has 12.182 million main lines in use as of 2012 and is currently ranked 19th in the world. On the mobile cellular scale, Ukraine is ranked 22nd with 59.344 million cellphones in use. The general assessment of Ukraine’s telephone system is that Ukraine’s telecommunication development plan emphasizes improving domestic trunk lines, international connections, and mobile-cellular system. (Cia-worldfactbook.gov, 2014)

Internet: The Ukrainian internet code is “.ua”. There are 7.77 million internet users in Ukraine, which is 38th in the world. There are also 2.173 million internet hosts in Ukraine, which is ranked at 37th in the world. (Cia-worldfactbook.gov, 2014)

Television and Radio: Ukraine’s state-controlled nationwide TV broadcast channel (UT1) and a number of privately owned TV networks provide basic TV coverage; multi-channel cable and satellite TV services are available; Russian television broadcasts have a small audience nationwide, but larger audiences in the eastern and southern regions; Ukraine’s radio broadcast market, a mix of independent and state-owned networks, is comprised of some three hundred stations. (Cia-worldfactbook.gov, 2014)

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Martin Ukraine

Transportation International Marketing Project

Overview: Driving in Ukraine is not recommended, unless the person is used to developing- world driving conditions. Annually, there is an average of seven thousand deaths from motor accidents and in 2007 there was a sharp increase to an astounding nine thousand and five hundred deaths, which then prompted the former president, Viktor Yanukovych, to spend three billion dollars on a road investment program and launch a major road safety campaign in 2008. There is approximately one hundred and eight-six motor vehicles per one thousand people, which easily indicates that driving is the not the most common form of transportation. Although the rolling stock is overdue for retirement and the rails aren’t in the best shape, train is still the preferred form of . Although they’re very slow, they’re also cheap and reliable – lateness is rare. You can also move around or get some sleep. (LonelyPlanet)

Transport Analysis:

Paved vs. Unpaved:

180,000 160,000

140,000 120,000 100,000

KILOMETERS 80,000 60,000 40,000 20,000 0 Paved Unpaved 2014 166,095 3,599

(Cia-worldfactbook.gov, 2014)

As seen from the graph, almost all of the are paved. In recent years, Ukraine has not seen a huge growth in the expansion of new paved roads, with only a 0.9% increase from the years 2000 to 2011. (Knoema) Ukraine is expected to have a high percentage of paved roads because it is a European and First World country.

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Martin Ukraine

Railways vs. Waterways:

25,000

20,000

15,000

10,000 KILOMETERS

5,000

0 Railways Waterways 2014 21,619 1,672

(Cia-worldfactbook.gov, 2014)

The most used waterway in Ukraine is the Dnieper River, which practically cuts Ukraine in two. (Cia-worldfactbook.gov, 2014) Ukraine has a fairly good amount of railways, which is used from city to city to transport goods and for luxurious travel to farther away cities Railways are a good way of transport in almost any country, and the lack of waterways in Ukraine will not serve as a problem to BIS Inc. The lack of waterways may come from the lack of rivers, and the terrain change from northern to southern Ukraine. Railways will be a good, inexpensive way for mass transportation of goods to cities that BIS Inc. looks to establish itself.

Major Ports vs. Airports:

200 180 160 140 120 100 80 60 40 20 0 Major Ports Airports 2014 6 187

(Cia-worldfactbook.gov, 2014)

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Martin Ukraine

The six major ports of Ukraine are in the cities of Feodosiya (Theodosia), Illichivsk, ’, Mykolayiv, Odesa, and Yuzhnyy. (Cia-worldfactbook.gov, 2014) For the immense size of Ukraine it is not surprising that it would contain one hundred and eighty-seven airports, along with one hundred and eight of the airports having paved runways. (Cia-worldfactbook.gov, 2014) It is expected that a First World country would have good transportation and Ukraine holds up to that expectation.

Labor International Marketing Project

Job Market and Availability:  In Ukraine, the Labor Code sets the minimum age for employment at 16; children who have reached age 15 can work with the permission of a parent. The minimum age for hazardous work is 18. The Labor Code allows children in secondary or vocational schools to perform light work at age 14 with parental consent, provided that work does not interfere with their education and is not harmful to their health. (dol.gov)  Relationships between the employers and employees in Ukraine are similar to that of United States. You will have good relations, and bad relations all depending on who or what type of person the employer and employee is.  A benefit for female workers in Ukraine is that Ukrainian law prohibits the dismissal of pregnant women, woman who have children below the age of three (or, in special circumstances supported by medical evidence, below the age of six), and single mothers who have children under the age of fourteen or disabled children under the age of eighteen. (InvestUkraine)  Migrant Workers in Ukraine as of 2008

50 45 40 35 30

PERCENT 25 20 15 10 5 0 Russia Italy Czech Poland Hungary Spain Portugal Other Republic 2008 48.1 13.4 11.9 8 3.2 2.7 2.6 10.1 COUNTRY

(InternationalLabourOrganization)

As seen in the graph, most of the migrant workers come from Russia, which is not surprising since Russia borders Ukraine.

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Martin Ukraine

Industries:  The jobs in Ukraine range from being a farmer in the rural regions to working in a factory in the urban regions. There can be many job openings for people moving to Ukraine in the tourism industry.  Industries that provide jobs for Ukraine are coal, hydroelectric power, ferrous and nonferrous metals, machinery and transport equipment, chemicals and food processing. (InvestUkraine) Workday:  The typical workday consists of eight hour workdays and the week consists of five days, with Saturday and Sunday usually being non-work days.  Business is usually conducted during the weekdays.  Men wear dark formal suits, and women wear standard business attire.  Many places, especially government-run establishments, still close for lunch (1pm to 2pm or 2pm to 3pm). However, this is becoming slightly less common, especially in bigger cities. (LonelyPlanet)  Annual paid vacation must be provided for at least twenty-four calendar days. The usual days off are Saturday and Sunday, plus ten national holidays and three non-working days following certain religious holidays. If a holiday falls on a weekend there is no work on Monday (or other closest normal work day) following such holiday. (InvestUkraine)  In business standpoints people tend to use patronymics – the person’s father’s name added on to the end of their name, as in: Irina Mikhailovna, or Dmitro Andreyovitch. Also in Ukraine, there is no specific protocol surrounding the giving and receiving of business cards, although it is a good idea to have one side of your business card translated into Ukrainian and be sure to highlight any advanced university or college degrees you received.

Education International Marketing Project

General Description: Basic lasts from the ages of six to fifteen, and consists of primarily two programs: elementary and lower secondary. It is mandatory that all kids from the ages of seven to fifteen attend a nine year compulsory school. Elementary school lasts from the ages of six to ten, and lower secondary lasts from ages ten to fifteen. After a student completes both programs they receive a Swidoctwo Pro Nepownu Seredniu Oswitu/Lower Secondary School Leaving Certificate. A student also has the option to attend upper secondary school, which lasts from ages fifteen to eighteen. For a student to attend an upper secondary school they most have already completed the two other programs and received the leaving certificate from lower secondary school. All higher education in Ukraine is managed by the Ministry of Education, which coordinates the activities of higher schools and supervises the higher schools which are under other ministries. (EuroEducation)

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Enrollment Levels: Enrollment Ratio > Secondary (High School) 99.58% Enrollment Ratio > Tertiary (Post-High School) 43.3%

100 90 80

70 60 50 40 PERCENT % PERCENT 30 20 10 0 Secondary Tertiary Ukraine 99.58 43.3 United States 88.1 72.6

SCHOOL TYPE

(NationMaster)

Literacy Rates: Ukraine - 99.7% United States - 99% Germany - 99% China - 91.6%

100

98

96

94

92 PERCENT % PERCENT 90

88

86 Ukraine United States Germany China 2012 99.7 99 99 91.6

COUNTRY

(NationMaster)

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Preschool Enrollment:

98.8

98.7

98.6

98.5

PERCENT % PERCENT 98.4

98.3

98.2 Ukraine United States 2012 98.43 98.77

COUNTRY

(NationMaster)

Evaluation: Educationally wise, Ukraine is at the top of the list along with United States. Ukraine has one of the highest literacy rates, even higher than that of the United States by 0.7%. The Ukraine and United States are side by side with preschool enrollment rates, both standing near 98.5%. The United States’ tertiary enrollment rate in nearly double that of the Ukraine’s. For Ukraine to continue to stand tall with countries like the United States, educationally, they need to have more people pursue tertiary grade education.

Clothing International Marketing Project

Business Attire: In Ukraine the business attire is similar to the attire in the United States. Men dress formally, with suits and ties, and dark colors. Women should wear either a suit or a dress, while making sure that they are stylish, but conservative. (CultureCrossing)

(GoogleImages)

Traditional Attire: The traditional clothing in Ukraine was used to mark a person’s social status, age, gender, marital status and so forth. In Ukraine, the clothing of the young differed from the clothing of the old. Little girls wore unbelted shifts, sorochki, and could wear their hair loose. Young women wore single braids. They had to wear a belt over their sorochki and

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Martin Ukraine most often wore a skirt as well. At marriage, a woman’s hair was braided in two braids as part of the wedding ceremony. From then on, the woman was supposed to wear two braids, wear her hair up, and keep her head covered. Her clothing became more modest and darker and darker as she aged. The man, by contrast, wore the same hairdo and pretty much the same clothing throughout his life, though his clothing, too, became darker with age. (RealUkraine)

Casual Attire: Comfort is the top criterion in Ukraine. Winters are cold, snowy and windy in Ukraine. So warm cloths - sweaters, coats, and accessories - a scarf, a hat, gloves, as well as boots or waterproof shoes are required. In hot summer, people get undressed substantially, so in high temperature it’s not a problem to wander around in shorts and tops. Local men almost do not wear hats, but for baseball caps in summer and knitted/fur hats in cold winters. Local ladies tend to go out very dressy, even for a quick shopping in the grocery next door. Some of them early in the morning look like they have not been at home yet after the last night’s party. Still, this is the regular dressing style in Ukraine. Girls wear high, very high and extremely high heels everywhere, and use bright make-up any time of (GoogleImages) the day. (TripAdvisor)

Recreation and Leisure International Marketing Project

Introduction: Do you like to have fun? What type of question is that; the answer is a stupid question because who doesn’t like to have fun? Ukraine is the place for anyone. Not just the people looking to have fun, but for the people looking to relax and just enjoy a nice time. Ukraine is a great place to venture if you are looking to play , enjoy your favorite hobby, or even just coming to enjoy some hot tourist attractions. Ukraine is a country that has a little of everything, for anybody’s enjoyment, and the weather can be absolutely beautiful.

Swimming, Sunbathing, and Picnics: Almost every Ukrainian town has lakes or rivers nearby where Ukrainians can swim or sunbathe. Kiev, for example, has miles and miles of free public beaches along the central Dnieper River, as well as lakes scattered around outlying residential areas of the city. During the winter, Ukrainians are polar bear dippers and ice fishers too. Many Ukrainians enjoy picnics outside at almost any time of year. Picnics often involve shish-kabobs or barbequed meat, homemade salads, and, of course, alcohol. Ukrainians love to sit around fires at night and snack, drink, and sing songs to a guitar. This pastime is one of the things that Ukrainians do a lot of. (TryUkraine)

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Sports: Popular outdoor sports in Ukraine are soccer, volleyball, badminton, table tennis, and hiking (walking in the forest). Fitness clubs have appeared all over the place. Yoga and martial arts are quite popular as well. Mountain climbing and rock climbing clubs can be found. Scuba diving, yachting, and even golf have recently become available for the "elite." Other sports that have become increasingly popular in Ukraine are all sorts of extreme sports (Han gliding, bungee jumping, river rafting, downhill mountain biking, spelunking, etc.), and, more generally, all forms of active recreation (hiking, biking, boating, horseback riding, skiing, etc.). After the fall of the Soviet Union, Ukraine has gradually become aware of all the urban fads worldwide and is gradually catching up. Another factor is the increasing (but still inadequate) availability of imported sporting goods. (TryUkraine)

Strolling and Cafes: Every Ukrainian town has a downtown and parks with plenty of room to stroll. As in much of Europe, people tend to walk and use public transportation whenever possible (cities are densely populated).Cycling is becoming increasingly popular as well. Another thing Ukrainians love to do is talk. They do this either while strolling, in cafes and restaurants, or at home. Conversations tend to be light, relaxing, humorous, and sometimes philosophical, and are done over a cup of tea or coffee. (TryUkraine)

Entry and Exit Requirements: Citizens of certain states, which include the United States, can enter Ukraine, without a visa, with passports valid for six months beyond the planned date of travel, if their planned stay is up to 90 days within the period of 180 days. The cumulative calculation is applicable to the 90 days period, meaning that within the period of 180 days visa-free stay in Ukraine can last for 90 days maximum, from the date of first entry into Ukraine, be that one long 90-days stay or several shorter ones, totaling 90 days. (TripAdvisor) What is a visa? A visa is an endorsement on a passport indicating that the holder is allowed to enter, leave, or stay for a specified period of time in a country. (GoogleDefinitions) Also as a general rule, visitors requiring visas should apply before travelling. The passport must have two blank pages and must be valid for three months after the date of departure from Ukraine. As of February 2014, foreign visitors to Ukraine must be able to show proof of sufficient funds to cover their stay. You must have at least US$100 per day plus a five-day reserve of US$500. Your proof can be in the form of cash, bank or credit card statements showing the appropriate balance, a confirmed accommodation booking, a tourist voucher, a letter of invitation from a sponsor stating he/she will cover your costs while in Ukraine, or a return/onward ticket. (WorldTravelGuide)

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Language International Marketing Project

Introduction: Only 67% of Ukraine’s populations actually speak the official language of Ukrainian. Ukrainian is an Eastern Slavonic language closely related to Russian and Belarusian. It is spoken by about 51 million people in Ukraine (Україна) and in many other countries, including Argentina, Armenia, , Belarus, Brazil, Canada, Estonia, , Hungary, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Paraguay, Poland, Romania, Russia and Slovakia. (Omniglot) In a business standpoint, knowing Ukrainian or Russian would be the best bet for business meetings, with the uncommon English or German languages being used. (Ukraine.DoingBusiness) Note: 2012 legislation enables a language spoken by at least 10% of an oblast’s population to be given the status of “regional language,” allowing for its use in courts, schools, and other government institutions; Ukrainian remains the country’s only official nationwide language. (Cia-worldfactbook.gov, 2014)

Ukrainian (Official)

9% 24% Russian (Regional Language) 67%

Other (Includes Small Romanian-, Polish-, and Hungarian-speaking Minorities)

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Ukrainian alphabet (українська абетка) (Omniglot)

National or Official Language: The national and official language is Ukrainian, with 67% of the population speaking it. (Cia-worldfactbook.gov, 2014)

Dialects:

Northern (Polissian) Dialects:

 Eastern Polissian is spoken in Chernihiv (excluding the southeastern districts), in the northern part of Sumy, and in the southeastern portion of the Kiev Oblast as well as in the adjacent areas of Russia, which include the southwestern part of the Bryansk Oblast (the area around Starodub), as well as in some places in the Kursk,Voronezh and Belgorod Oblasts. No linguistic border can be defined. The vocabulary approaches Russian as the language approaches the Russian Federation. Both Ukrainian and Russian grammar sets can be applied to this dialect.

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Martin Ukraine

 Central Polissian is spoken in the northwestern part of the Kiev Oblast, in the northern part of Zhytomyr and the northeastern part of the Rivne Oblast.  West Polissian is spoken in the northern part of the Volyn Oblast, the northwestern part of the Rivne Oblast, and in the adjacent districts of the Brest Voblast in Belarus. The dialect spoken in Belarus uses Belarusian grammar and thus is considered by some to be a dialect of Belarusian.

Southeastern Dialects:

 Middle Dnieprian is the basis of the Standard Literary Ukrainian. It is spoken in the central part of Ukraine, primarily in the southern and eastern part of the Kiev Oblast. In addition, the dialects spoken in , Poltava, and Kiev regions are considered to be close to "standard" Ukrainian.  Slobodan is spoken in Kharkiv, Sumy, Luhansk, and the northern part of Donetsk, as well as in the Voronezh and Belgorod regions of Russia. This dialect is formed from a gradual mixture of Russian and Ukrainian, with progressively more Russian in the northern and eastern parts of the region. Thus, there is no linguistic border between Russian and Ukrainian, and, thus, both grammar sets can be applied.  A Steppe dialect is spoken in southern and southeastern Ukraine. This dialect was originally the main language of the Zaporozhian Cossacks.  A Kuban dialect related to or based on the Steppe dialect is often referred to as Balachka and is spoken by the Kuban Cossacks in the Kuban region in Russia by the descendants of the Zaporozhian Cossacks, who settled in that area in the late 18th century. It was formed from a gradual mixture of Russian into Ukrainian. This dialect features the use of some Russian vocabulary along with some Russian grammar. There are three main variants, which have been grouped together according to location.

Southwestern Dialects:

 Boyko is spoken by the Boyko people on the northern side of the Carpathian Mountains in the Lviv and Ivano-Frankivsk Oblasts. It can also be heard across the border in the Subcarpathian Voivodeship of Poland.  Hutsul is spoken by the Hutsul people on the northern slopes of the Carpathian Mountains, in the extreme southern parts of the Ivano-Frankivsk Oblast, and in parts of the Chernivtsi and Transcarpathian Oblasts.  Lemko is spoken by the Lemko people, whose homeland rests outside the borders of Ukraine in the Prešov Region of Slovakia along the southern side of the Carpathian Mountains, and in the southeast of modern Poland, along the northern sides of the Carpathians.

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 Podillian is spoken in the southern parts of the Vinnytsia and Khmelnytskyi Oblasts, in the northern part of the Odessa Oblast, and in the adjacent districts of the Cherkasy Oblast, the Kirovohrad Oblast, and the Oblast.  Volynian is spoken in Rivne and Volyn, as well as in parts of Zhytomyr and Ternopil. It is also used in Chełm in Poland.  Pokuttia (Bukovynian) is spoken in the Chernivtsi Oblast of Ukraine. This dialect has some distinct vocabulary borrowed from Romanian.  Upper Dniestrian is considered to be the main Galician dialect, spoken in the Lviv, Ternopil, and Ivano-Frankivsk Oblasts. Its distinguishing characteristics are the influence of Polish and the German vocabulary, which is reminiscent of the Austro-Hungarian rule. Some of the distinct words used in this dialect can be found here.  Upper Sannian is spoken in the border area between Ukraine and Poland in the San River Valley.

The Russyn language is also considered a dialect by Ukrainian linguists.

 Dolinian Rusyn or Subcarpathian Rusyn is spoken in the Transcarpathian Oblast.  Pannonian or Bačka Rusyn is spoken in northwestern and eastern Croatia. Rusin language of the Bačka dialect is one of the official languages of the Serbian Autonomous Province of Vojvodina.  Pryashiv Rusyn is the Rusyn spoken in the Prešov (in Ukrainian: Pryashiv) region of Slovakia, as well as by some émigré communities, primarily in the United States of America.

(Wikipedia, 2014)

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World Languages:

Top Ten Languages: 1,917 2,000 1,800 1,600 1,400 1,200 1,000

MILLIONS 800 600 406 335 260 400 223 202 193 162 122 84.3 200 0

2014

COUNTRY

(InfoPlease)

As seen in the graph, Mandarin is by far the most spoken language, which is not surprising because of how large China is and in business standpoint; it is spoken by numerous people. The Spanish language is the second most spoken, which is also not very surprising because of the twenty countries that have made it the official language. Thirdly, is English, which, once more, is not surprising because three reasons: how vast the English empire was; how many countries it contained within its borders; and how powerful of business partners the U.K. and the United States are for other countries.

Top Ten Influential Languages:

 English - It makes sense that English would be the most influential language because of how vast the old English Empire was. It’s estimated that at least two billion persons speak this language.  French - French has received official status is twenty-five countries. It is the most popular lingua franca after English and is used by many international groups and organizations.  Spanish - Although nowhere near English in terms of global influence, Spanish is rapidly gaining on French. It has almost 400 million native speakers, is the lingua franca of close to twenty countries, and is spoken all over the world as a second language. Also, as Latin America comes into its own on the world stage Spanish will inevitably gain influence.  Arabic - Apart from English and French, Arabic is arguably the most international language largely due to its position as the language of Islam.

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 Mandarin - Mandarin has close to a billion native speakers, which is almost three times as much as any other language. The truth is, however, that it really isn’t spoken anywhere beyond Southeast Asia other than in Taiwan or Chinese communities in other parts of the world. So, although at present it is not very influential in a global sense, due to a robust economy it very well may begin to flex its muscles in the near future.  Russian - With around 200 million native speakers, Russian is understood throughout Eastern Europe and Central Asia. The language is understood rather than spoken is due to the fact that many former Soviet nations tend to avoid using the language although it is still widely understood. o Ukrainian - Ukrainian vocabulary resembles Russian vocabulary immensely because they both have some of the same origins, Old Eastern Slavic.  Portuguese - Spoken by about 200 million people worldwide, Portuguese is actually the most popular language in the Southern Hemisphere and along with English, French, and Spanish; it is considered a “world language” due to its global reach.  German - With about 120 million speakers German has undergone some wild fluctuations over the course of the last century. Typically, it has been the language of science and industry with technically oriented students around the globe having to learn it in order to pursue their careers. Although after the World Wars it inevitably lost influence, as one of the world’s strongest economies Germany still exerts considerable influence.  Japanese - Spoken by about 120 million people, most of its speakers reside within the borders of Japan. It is a notoriously hard language to learn, which has probably in part contributed to the fact that it hasn’t been picked up in many other countries.  Hindustani (Hindi/Urdu) - These sister languages are very closely related and really only differ in their writing system. Urdu, the official language of Pakistan, is written using Arabic script while Hindi, the official language of India, is written in Devanagari script. Although neither has significant influence outside of the Indian Subcontinent, they have a combined total of over 200 million native speakers and hundreds of millions more that speak them as a second language. (List25)

Religion International Marketing Project

General Description: As with most European countries, Ukrainians were originally a pagan nation of idol worshippers. In 988 AD, Prince Vladimir the Great of Kiev accepted Orthodox Christianity and brought the entire country under the influence of the Byzantine Empire. The period was characterized by mass baptisms, when many of the Prince’s subjects converted to Christianity. Despite changes over the past 1000 years, Ukrainian Orthodox Christianity remains the main religion of Ukraine today, with some 70% of Ukrainians still claiming to belong to this faith. However, there are a number of other religions in Ukraine. One of the most outstanding accomplishments of Ukrainian Orthodox Christians was that they converted scripture and the liturgy into Slavonic which made it more accessible to the people. Today many Ukrainians own a Bible which they may have read from time to time, but many still struggle to understand it since few have taken the time to explain what is written in its pages. In addition to the lack of understanding, Communist atheism has had a strong effect of the people of Ukraine –

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Types of Religion: 0.60% Ukrainian Orthodox - Kyiv 2.20% Patriarchate 2.20% 3.20% Ukrainian Orthodox - 7.20% Moscow Patriarchate Ukrainian Greek Catholic 8% 50.40% Ukrainian Autocephalous Orthodox 26.10% Roman Catholic

Protestant

Jewish

other

(IndexMundi)

As seen the graph, the Ukrainian Orthodox has more than 75% of all of the Ukrainians who do follow a religion. The graph does not include Ukrainians who do not follow a church. Approximately 40% of the population in the Ukraine describe themselves as atheist. (Kwintessential)

Effects of Religion: Recently, the Churches in Ukraine have played a decisive role in the Ukrainian revolution. This was apparent from the dozens of priests and pastors from different religious confession that have gathered in Independence Square of Kiev every day since January, offering to gather ecumenically with the faithful in prayer. From the outset, an ecumenical chapel was erected in Kiev. After it was destroyed by an assault on February 18th, the demonstrators immediately raised a tent that served primarily as a funerary chapel for the dozens that were killed by sniper-fire. The Churches have also played a civic role of utmost importance. From the initial massive protest on December 1st, 2013, they have had to explain, through the mediation of Cardinal Lubomyr Husar, that, while it is necessary to distinguish between the Kingdom of God and the Kingdom of Caesar, these two entities can no longer simply be separated. The Church believes that what confers rights and responsibilities on each person is the fact that he is created in the image and likeness of God. The Church also believes that all power in heaven and on earth has been given by God the Father of Jesus Christ, as stated in the Gospel of Matthew (28:18). Consequently, the Church must relativize the role of the State while orienting it towards the responsibility they hold in common: to make the Kingdom of God come on earth. (ABC, ReligionandEthics)

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Bibliography International Marketing Project

General:

"International Statistics: Compare Countries on Just about Anything! NationMaster.com." NationMaster.com. NationMaster, 2003. Web. 14 May 2014. . "Protest Riots Spread Across Ukraine." PBS. PBS, 27 Jan. 2014. Web. 14 May 2014.

. "Ukraine." Central Intelligence Agency. Central Intelligence Agency, 16 Apr. 2014. Web. 11 May 2014. . "Ukraine: Introduction." GlobalEDGE: Your Source for Global Business Knowledge. Michigan State University, n.d. Web. 14 May 2014. . "U.S. Relations With Ukraine." U.S. Department of State. U.S. Department of State, 30 July 2013. Web. 13 May 2014. .

Non-Profit:

Interfax-Ukraine. "Ukraine's Health Ministry Denies Death of 780 Euromaidan Protesters." KyivPost. KyivPost, 11 Apr. 2014. Web. 14 May 2014.

. "Timeline of the Euromaidan." Wikipedia. Wikimedia Foundation, 10 May 14. Web. 14 May

2014. .

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Issue:

"2014 Ukrainian Revolution." Wikipedia. Wikimedia Foundation, 14 May 2014. Web. 14 May 2014. . "Euromaidan." Wikipedia. Wikimedia Foundation, 14 May 2014. Web. 14 May 2014. . Fishwick, Carmen. "'We Were so Naive and Optimistic': Ukraine Euromaidan Protesters Tell Us What's Changed for Them." Theguardian.com. Guardian News and Media, 04 Mar. 2014.

Web. 14 May 2014. . "List of People Killed during Euromaidan." Wikipedia. Wikimedia Foundation, 14 May 2014. Web. 14 May 2014. . Loiko, Sergei L. "Pro-Russia Protesters Declare Independent Republics in Eastern Ukraine." Los Angeles Times. Los Angeles Times, 7 Apr. 2014. Web. 14 May 2014.

. Reuters. "New Ukraine Leader Yatseniuk Says Ousted Government Stole $70B - NBC News." NBC News. NBC, 27 Feb. 2014. Web. 14 May 2014. . "Ukraine: Snipers Pick off Kiev Protesters in Shocking Video." Metro Ukraine Crisis Shocking

Video Shows Snipers Picking off Protesters InKiev Comments. Metro, 20 Feb. 2014. Web. 14 May 2014. .

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V, M. "A Long, Hard Slog." The Economist. The Economist Newspaper, 05 Mar. 2014. Web. 14 May 2014. .

Geographical Area Analysis:

Andrews, Wilson. "Ukraine Crisis in Maps." The New York Times. The New York Times, 26 Feb. 2014. Web. 15 May 2014.

. "Climate of the World: Ukraine - Weather UK - Weatheronline.co.uk." Ukraine. WeatherOnline, n.d. Web. 15 May 2014. . Davenport, Coral, and Steven Erlanger. "U.S. Hopes Boom in Natural Gas Can Curb Putin." The New York Times. The New York Times, 05 Mar. 2014. Web. 15 May 2014.

reliance-on-russia-for-natural-gas.html>. DeLong, Richard. "Ukraine's Geography, Nature, Climate, and Demographics." Try Ukraine. Try Ukraine, Apr. 2014. Web. 15 May 2014. . "Encyclopedia of the Nations." Ukraine Overview. Encyclopedia of the Nations, n.d. Web. 15 May 2014. . "GEOGRAPHY." , Landforms. World Atlas, n.d. Web. 15 May 2014.

. "Geography of Ukraine." Geography of Ukraine. Princeton University, n.d. Web. 15 May 2014. .

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Kramer, Andrew E., and Andrew Higgins. "Ukraine’s Forces Escalate Attacks Against Protesters." The New York Times. The New York Times, 20 Feb. 2014. Web. 15 May 2014. . "___ Political Map of Ukraine." Nations Online. Nations Online, n.d. Web. 15 May 2014. . "Ukraine." Climate Information for Ukriane. Climate Zone, 2004. Web. 15 May 2014. .

"Weather in Ukraine." Weather and The Climate of Ukraine. Ukraine Connections, n.d. Web. 15 May 2014. .

Economic Analysis:

"BELARUS." Central Intelligence Agency. Central Intelligence Agency, n.d. Web. 15 May 2014. . "Chemical Industry." InvestUkraine. InvestUkraine, 2011. Web. 15 May 2014.

. "Coalmining in Ukraine (Market Reports • Company Intelligence • Digital Maps) – Coalmining Companies: Intelligence Reports." Emerging Markets Venue. Coal Mining in Ukraine, n.d. Web. 15 May 2014. . "Country: Ukraine." Ukraine Companies. Steelads, n.d. Web. 15 May 2014.

ml>. "The Differences between Ferrous and Non-ferrous Scrap Metal." Scrape Industry. Alton Materials, 12 Mar. 2013. Web. 15 May 2014. .

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"Food Processing Industry in Ukraine." InvestUkraine. InvestUkraine, 2011. Web. 15 May 2014. . "GNI per Capita, PPP (current International $)." World Bank. World Bank, n.d. Web. 15 May 2014. . "KAZAKHSTAN." Central Intelligence Agency. Central Intelligence Agency, n.d. Web. 14 May 2014. . "List of Companies of Ukraine." Wikipedia. Wikimedia Foundation, 11 Mar. 2014. Web. 15 May

2014. . "List of Former Soviet Republics by GDP." Wikipedia. Wikimedia Foundation, 25 Mar. 2014. Web. 15 May 2014. . Makuch, Andrij. "Resources and Power." Encyclopedia Britannica Online. Encyclopedia Britannica, n.d. Web. 15 May 2014.

power>. "Manganese." - Element Information, Properties and Uses. Periodic Table, n.d. Web. 15 May 2014. . Murphy, Dan. "A Look at Ukraine's Economic Hole." The Christian Science Monitor. The Christian Science Monitor, 05 Mar. 2014. Web. 15 May 2014.

. "News." Safer and Cleaner Power in Ukraine. World Bank, n.d. Web. 15 May 2014.

. "RUSSIA." Central Intelligence Agency. Central Intelligence Agency, n.d. Web. 15 May 2014. .

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"Ukraine Economy Overview." Ukraine Economy Overview. Welcome to Ukraine, 2006. Web. 15 May 2014. . "Ukraine Major Trade Partners." : Ukraine Exports and Imports Statistics. Bridgat, June 2013. Web. 15 May 2014. . "UKRAINE'S TOP EXPORT AND IMPORTS - U.S.-Ukraine Business Council (USUBC) - U.S.-Ukraine Business Council (USUBC)." UKRAINE'S TOP EXPORT AND IMPORTS - U.S.-Ukraine Business Council (USUBC) - U.S.-Ukraine Business Council (USUBC).

Business Council, 7 Apr. 2008. Web. 15 May 2014. . "Ukrainian Coal Market." Sadovaya Group. Sadovaya Group, 2012. Web. 15 May 2014. . " (UAH) and United States Dollar (USD) Currency Exchange Rate Conversion Calculator." Convert Ukrainian Hryvnia (UAH) and United States Dollars (USD): Currency Exchange Rate Conversion Calculator. Coin Mill, n.d. Web. 15 May

2014. .

Political System:

Miller, Christopher J., and Olga Rudenko. "Wanted For Mass Murder: Viktor Yanukovych." KyivPost. KyivPost, 28 Feb. 2014. Web. 15 May 2014. .

"Party of Regions." Wikipedia. Wikimedia Foundation, 14 May 2014. Web. 15 May 2014. . "Political Parties in Ukraine." Wikipedia. Wikimedia Foundation, 13 May 2014. Web. 15 May 2014. .

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"Ukraine." Central Intelligence Agency. Central Intelligence Agency, 26 Mar. 2014. Web. 15 May 2014. . "Ukrainian Democratic Alliance for Reform." Wikipedia. Wikimedia Foundation, 14 May 2014. Web. 15 May 2014. . Walker, Shaun, and Oksana Grytsenko. "Ukraine's New Leaders Begin Search for Missing Billions." Theguardian.com. Guardian News and Media, 28 Feb. 2014. Web. 15 May

2014. .

Trade Laws:

"Embassy of the United States Kyiv, Ukraine." Customs Regulations. Kyiv-Ukraine, n.d. Web. 15 May 2014. .

"Free Trade Agreements." 50 Years of Promoting Free Trade and Economic Integration. EFTA, 2014. Web. 15 May 2014. . Gow, David. "Russia-Ukraine Gas Crisis Intensifies as All European Supplies Are Cut off." Theguardian.com. Guardian News and Media, 07 Jan. 2009. Web. 15 May 2014. . Kramer, Andrew E. "Russia Stops Its Flow of Gas to Ukraine." The New York Times. The New York Times, 01 Jan. 2009. Web. 15 May 2014.

. Robinson, Frances. "EU Proposes Temporary Tariff Cuts for Exports From Ukraine." The Wall Street Journal. Dow Jones & Company, n.d. Web. 15 May 2014. .

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"Russia Invokes $2 Billion Ukraine Gas Debt Amid Crimea Crisis." Bloomberg.com. Bloomberg, 7 Mar. 2014. Web. 15 May 2014. . "Trade Profiles." Trade Profiles. World Trade Organization, n.d. Web. 15 May 2014. . "Ukraine 2012 Tariff Schedule." Average Tariffs. FindtheBest, 2012. Web. 15 May 2014.

. "Ukraine Country Snapshot." FedEx-Small Business. FedEx, 1995. Web. 15 May 2014. .

Population:

"Dnipropetrovsk." Wikipedia. Wikimedia Foundation, 2 May 2014. Web. 15 May 2014. . "Donetsk." Wikipedia. Wikimedia Foundation, 14 May 2014. Web. 15 May 2014. .

"Kharkiv." Wikipedia. Wikimedia Foundation, 15 May 2014. Web. 15 May 2014. . "Odessa." Wikipedia. Wikimedia Foundation, 15 May 2014. Web. 15 May 2014.

.

Diet and Nutrition:

"Current Worldwide Annual Meat Consumption per Capita." ChartsBin. ChartsBin, n.d. Web. 15 May 2014. .

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"Daily Calorie Intake Per Capita." ChartsBin. ChartsBin, n.d. Web. 15 May 2014. . "Food in Every Country." Food in Ukraine. Food in Every Country, n.d. Web. 15 May 2014. .

Housing:

"Countries Compared by People Urbanization. International Statistics at NationMaster.com." NationMaster.com. NationMaster, 2003. Web. 15 May 2014. . "Dear Travelers,." Ukraine Travel Information: Accommodation at Ukraine-Tours.com. Unipress, 1998. Web. 15 May 2014. . "Russian and Ukrainian Architecture." Russian and Ukrainian Architecture. Russia-Ukraine-

Travel, n.d. Web. 15 May 2014. . "Ukraine Accommodation Guide." : Hotels, Apartments, Hostels, Etc. in Ukraine. Try Ukraine, 2003. Web. 15 May 2014. . "Ukrainian Architecture." Wikipedia. Wikimedia Foundation, 4 Jan. 2014. Web. 15 May 2014. . "Vernacular Architecture." Wikipedia. Wikimedia Foundation, 14 May 2014. Web. 15 May

2014. .

Transportation:

"Motor Vehicles (per 1,000 People)." Data. World Bank, n.d. Web. 15 May 2014. .

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"Transport in Ukraine." Wikipedia. Wikimedia Foundation, 28 Feb. 2014. Web. 15 May 2014. . "Ukraine - Road Transport - Roads Paved - World Data Atlas." Knoema. Knoema, 2011. Web. 15 May 2014. . "Ukraine - Roads." Ukraine. Index Mundi, n.d. Web. 15 May 2014. .

"Ukraine." Transport in Ukraine. Lonely Planet, n.d. Web. 15 May 2014. .

Labor:

"Employing Workers in Ukraine - Doing Business - World Bank Group." Employing Workers in Ukraine - Doing Business - World Bank Group. Doing Business, n.d. Web. 15 May 2014. .

Floyd, Lorraine J. "Employment Law in the Ukraine." EHow. Demand Media, 08 June 2010. Web. 15 May 2014. . "Ukraine." Findings on the Worst Forms of Child Labor -. United States Department of Labor, 2012. Web. 15 May 2014. . "Ukraine Human Rights Report - Status of Child Labor Practices and Minimum Age for Employment." Ukraine Human Rights Report - Status of Child Labor Practices and

Minimum Age for Employment. Countries of the World, n.d. Web. 15 May 2014. . "Ukraine." Work in Ukriane. Lonely Planet, n.d. Web. 15 May 2014. .

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Education:

"EDUCATIONAL SYSTEM OF UKRAINE." EDUCATIONAL SYSTEM OF UKRAINE. Ukraine Education Research Center, n.d. Web. 15 May 2014. . "Ukraine Education Stats: NationMaster.com." NationMaster.com. NationMaster, n.d. Web. 15 May 2014. . "Ukraine." EDUCATION SYSTEM IN UKRAINE. Euro Education, n.d. Web. 15 May 2014.

. "United States Education Stats: NationMaster.com." NationMaster.com. NationMaster, n.d. Web. 15 May 2014. .

Clothing:

"Foreign Translations, Inc." Ukrainian Business Etiquette Tips. Foreign Translations, n.d. Web.

15 May 2014. . "Ukraine: Dressing Standards." - TripAdvisor. Trip Advisor, n.d. Web. 15 May 2014. . "Ukrainian Traditional Clothes - Real Ukraine." Real Ukraine. Real Ukraine, 5 July 2007. Web. 14 May 2014. .

Recreation and Leisure:

"Activities - Rock Climbing, Cycling and so Much More." Activities in Ukraine. Ukraine, n.d. Web. 15 May 2014. .

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"Recreation in Ukraine." Popular Kinds of Recreation. Try Ukraine, 2005. Web. 15 May 2014. . "Sport in Ukraine." Wikipedia. Wikimedia Foundation, 30 Apr. 2014. Web. 15 May 2014. . "Ukraine: Entry Procedures." - TripAdvisor. Trip Advisor, n.d. Web. 15 May 2014. .

"Ukraine Visa and Passport Requirements." Ukraine Visa and Passport Requirements. World Travel Guide4, n.d. Web. 15 May 2014. .

Language:

"Most Widely Spoken Languages in the World." Infoplease. Infoplease, 2012. Web. 15 May 2014. .

Pegg, David. "The 25 Most Influential Languages in the World." List25. List25, 20 Feb. 2012. Web. 15 May 2014. . "Ukrainian (Українська)." , Alphabet and Pronunciation. Omniglot, 1998. Web. 15 May 2014. . "Ukrainian Language." Wikipedia. Wikimedia Foundation, 14 May 2014. Web. 15 May 2014. .

Religion:

Arjakovsky, Antoine. "The Role of the Churches in the Ukrainian Revolution." – Opinion – ABC Religion & Ethics (Australian Broadcasting Corporation). ABC Religion and Ethics, 6 Mar. 2014. Web. 15 May 2014. .

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"." Wikipedia. Wikimedia Foundation, 7 May 2014. Web. 15 May 2014. . "Religions and Churches in Ukraine." Ukraine Religion in Ukraine. Ukraine, n.d. Web. 15 May 2014. . "Ukraine - Language, Culture, Customs and Etiquette." The Translation Agency For A Complete Professional Translation Service. Kwintessential, 2013. Web. 15 May 2014. .

Etiquette:

"Etiquette." Wikipedia. Wikimedia Foundation, 14 May 2014. Web. 15 May 2014. . "Ukraine - Culture, Customs & Etiquette - Culture Crossing." Ukraine - Culture, Customs & Etiquette - Culture Crossing. Culture Crossing, n.d. Web. 15 May 2014. .

"Ukraine Travel Guide." Travel Information for Ukraine. World Travel Guide, n.d. Web. 15 May 2014. .

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Appendix Ettiquette International Marketing Project

Titles and Business Cards  People tend to use patronymics – the person’s father’s name added on to the end of their name, as in: Irina Mikhailovna, or Dmitro Andreyovitch.  There is no specific protocol surrounding the giving and receiving of business cards, although it is a good idea to have one side of your business card translated into Ukrainian and be sure to highlight any advanced university or college degrees you received.  Russian-speaking Ukrainians use Russian common titles: Gospodin (Mr.) and Gospozha (Mrs.)  Ukrainian-speaking Ukrainians use Polish common titles: Pan (Mr.) and Pani (Mrs.) But they will not be offended if titled not on the preferred language.  Pay attention to job titles. For example many middle and lower employees are called “Manager”. A simple sales person is often called “Sales Manager”, a secretary is called “Office manager” etc.

Meeting  It is best to arriving on time for a meeting even though you may be kept waiting.  Business meetings tend to be structured but not too formal, beginning and ending with a bit of small talk.  It is best to wait for the host to begin and end the business talk.

Communication Style  Ukrainians can be direct, but no rarely means no, and they will usually assume that your “no" doesn’t mean no as well. For example, if they say no when you offer them food, they expect to be offered it again and again, and vice versa.  Many Ukrainians will dance around a subject, especially if it’s a difficult or uncomfortable topic. They may try not to tell you things if they’re afraid they will upset you – even things you think you should know.

Gift Giving  Gifts are not usually exchanged at a first meeting.  If invited to a Ukrainian household, it is appropriate to bring flowers (avoid yellow), a nice bottle of imported liquor, or chocolates/pastries.  Make sure that gifts are nicely wrapped and do not expect them to be opened right away.

Gender Issues  Women basically run the show behind the scenes. It is accepted for women to do manual labor into their old age, and to do all the cooking and the cleaning.  Women are not supposed to have a man in their house, not even a friend, or to be at a bar or café (especially drinking) alone. Instead of drinking shots of vodka at a party, women often drink shots of (homemade) wine instead, but it’s not required.

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 Despite some conservative views of gender roles, the Prime Minister, , is viewed as intelligent and capable, and never dismissed as a ditz or as being overly ambitious.  Men tend to ask women out, and can be very forward. It’s actually unusual for men and women to be just friends, relations between the two can be quite formal.  Modern Ukrainian women work as much as men and often try to manage all the housekeeping. The expected role of women in everyday life is cooking, arranging table, cleaning after guests (for example, if there's a home-party or a picnic). And they gladly do it. But asking or forcing can be roughly rejected.  If a woman is a guest she would offer her help to clean after a meal, but usually this is politely refused.

Dress  For men: Formal suits are the norm. Dark colors are the way to go.  For women: Standard business attire. Stylish, yet conservative.  Ukrainians value being well dressed and nicely groomed.  Jeans and business casual attire are usually not appropriate but this may vary depending on the industry one is working in.

Socializing  Most students socialize by going go to bars, clubs, and having parties.  Drinking is acceptable, and men generally drink much more than women – smoking is acceptable as well.  Being excessively drunk in public is probably a bad idea.  Men tend to ask women out, and can be very forward. It’s actually unusual for men and women to be just friends, relations between the two can be quite formal.  Men are expected to remember all special dates, and to give gifts, and to pay for everything, and even to choose the woman’s meal at a restaurant.  Many students throw parties at student hostels which are not usually allowed. The most popular sporting event is football (soccer), there is a Ukrainian student football league as well.  After a relatively short time, the relationship might be considered serious. Having sex means more in a couple's closeness (comparing to European and American standpoints). “Fast” marriages (and divorces as well) are quite popular, especially in country towns.  Women usually are not very forward and don't ask men out, even if they really want to. They often don't know how to reject an unwished person as well. The best thing on a first date is to talk in a quiet place. The most popular places for going out are parks, cinemas and night clubs. Ukrainian men tend to treat women pretty cold, and many signs of attention from a foreigner can be unusual and confusing for a woman.

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Recipes International Marketing Project

**Potato Varenyky (Potato Dumplings)**

Ingredients

 2 cups flour  1 egg  1 teaspoon salt  3½ cups instant mashed potatoes, prepared  ¾ cup cheddar or processed cheese, shredded  Salt and pepper, to taste

Procedure

1. To make filling: prepare instant potatoes according to package directions. 2. In a mixing bowl, add cheese and mix well. Set aside. 3. In a large mixing bowl, combine flour, egg, and salt. 4. Mix in a little water at a time until dough is stiff. 5. Roll out dough on floured surface, about ¼-inch thick. 6. Using the rim of a glass or cookie cutter, cut out circles of dough. 7. Fill each circle of dough with about 1 Tablespoon of the potato-cheese mixture. Fold over and seal edges. 8. To cook, bring a large pot of water to a boil and drop in the varenyky one at a time. They are done when they float to the top.

Serves 4 to 6.

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Kartoplia Solimkoi (Deep-Fried Straw Potatoes)

Ingredients

 4 medium potatoes, peeled  3 cups vegetable oil  Salt, to taste

Procedure

1. Cut the potatoes into small strips, about ⅛-inch thick. 2. Drop them into a bowl of ice water, then drain. 3. Spread out onto paper towels and thoroughly dry. 4. Heat the oil in a deep frying pan over high heat. Drop small bunches of potatoes at a time into the oil and fry until golden brown. 5. Drain on paper towels and season with salt.

Serves 4 to 6.

Grains, such as wheat, rye, barley, oats, corn, and buckwheat are cultivated and made into many different types of breads. Some examples are agnautka , a flat whole-grained loaf that is commonly eaten at meals; polianitsa , a large, round white bread; and ikrainka , a heavy, dark wheel-shaped loaf weighing about three pounds. Nachynka is a baked cornmeal side dish served with meat.

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Makiwnyk (Poppy Seed Cake)

Ingredients

 ¾ cup poppy seeds  1⅓ cup milk  2 Tablespoons cornstarch  ⅓ cup oil  ½ cup sugar  1 teaspoon vanilla  ½ lemon or orange rind, grated  2 cups flour  1 teaspoon cinnamon  2½ teaspoons baking powder  2 Tablespoons lemon juice  1 Tablespoon sugar

Procedure

1. Soak poppy seeds in milk for 1 hour in a large bowl. 2. Preheat oven to 350°F. 3. Add cornstarch, oil, sugar, vanilla and rind to the poppy seed-milk mixture and stir. 4. In a separate mixing bowl, combine the dry ingredients. 5. Add the dry ingredients to the poppy seed mixture and mix well. 6. Pour into a greased cake pan and bake for 45 minutes. 7. Top with glaze (see recipe).

Serves 6 to 8.

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Makiwnyk Glaze (Poppy Seed Cake Glaze)

Ingredients

 2 Tablespoons lemon juice  1 Tablespoon sugar

Procedure

1. Add the lemon juice and sugar to a small saucepan and heat over medium heat. 2. Stir gently until it forms a syrup. 3. Drizzle over Makiwnyk.

A Ukrainian Easter meal also has its ritual foods. In the morning, breakfast foods such as hard-boiled eggs, kovbasa (sausage), baked cheese, breads, butter, and relishes, are placed into a basket and taken to church to be blessed. For Easter dinner, ham or roast pork, vegetable salads, cheesecake, tortes, and other pastries are eaten.

Besides Christmas and Easter, there are special breads for almost every important Ukrainian occasion. A bride and groom are blessed, and the dead remembered with kolach , a rich, intricate, braided bread, which symbolizes good fortune and eternity. For a typical wedding, seven bridesmaids grind flour from wheat grown in seven different fields to bake a korovai , a bread that symbolizes good luck. There are dozens of different ways of preparing and baking breads in the Ukraine.

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Kutya (Sweet Porridge)

Ingredients

 1 cup cream of wheat  ¼ cup margarine or butter  2 cups water  ¼ cup each honey, poppy seeds, and chopped nuts

Procedure

1. Bring the water to a boil in a saucepan. 2. Add the cream of wheat and chopped nuts. Stir until soft and the water is absorbed. 3. Pour the mixture into a serving dish and add the butter and honey. 4. Mix in the poppy seeds, saving a few for sprinkling over the top.

Serves 2.

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Avery Martin BIS Inc. International Research Specialist 655 North Third Street Central Point, OR 97502 (541) 494 - 6300

March 3, 2014

Dr. Johnny Allen Hendrix Human Resources Director BIS Inc. 845 United Nations Plaza New York, NY 10017

Dear Dr. Hendrix:

It has come to my attention that in the past few letters that we have shared, our organization is looking to expand globally. I have recently researched a few countries I believe could benefit our company: Ukraine, Italy and Russia. I would like to have the opportunity to travel to these countries to not only help them, but our company as well.

The first country that would benefit from organization is the Ukraine. Ukraine is a country I recently became interested in. Right now the entire country is in turmoil because of anti-government riots. With our organization we can help those that are caught in the crossfire between the government and the anti- government rioters. We can help them repair their bodies and their homes because this destruction torments their everyday lives. I propose we set up soup kitchens in major cities, such as, Lviv, Kiev or Uzhgorod that have been affected by this catastrophe.

I understand that Ukraine is not the only country that needs our help, and I believe Italy would benefit greatly from our help. Italy has such a rich history, especially that of the Roman Empire and the Renaissance Period. A major part of the Italian history is that of the Mafia. This is a part of the history that is still a strong part of the society today. We may not be able to rid this evil, but we can help those that are affected and abused by the Mafia. To help these people, we could help rebuild communities by getting donations from our fellow goodhearted neighbors and sending the donated items to the ones in need.

Both the Ukraine and Italy would be excellent choices, but there are still other countries that would benefit greatly from our help and one of these countries is Russia. This is a country that has a diverse history, from the beginning of communism to the hosting of the 2014 Winter . Within the borders of Russia there is an extreme lack of food distribution among its citizens. One out of every fifty people in Russia is starving, which comes to a grand total of 2.91 million people. I propose we hire trucks in major cities such as, Moscow, Saint Petersburg, Novosibirsk, or Yekaterinburg to transport food to many of the small villages and towns that surround these major cities. We can get the food by proposing this idea to major companies that donate food annually such as Wal-Mart or the Target Corporation.

I greatly appreciate your time and consideration for reading and considering my proposals. I understand that you are busy and I look forward to hearing from you. You can reach me either by phone (541 - 494 - 6300) or by email ([email protected]). Thank you again for such an amazing opportunity.

Sincerely,

Avery Martin

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