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CELEBRATE Israel Your Guide to the 2014 Parade

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CELEBRATE IsRAEL your guide to the 2014 parade from small beginnings in Saluting 1964, the Celebrate israel Paradehas become the 50 years of largest annual pro-israel marching gathering outsidethe countryitself. with pride By Erika PrafdEr azel Tov! To commemorate M its golden anniver- sary,this year’s Celebrate Israel Parade is set to take the excitement leveltO soaring heights with new floatscarrying musical per- formers, 15 marching bands, 35,000 marchersand a model replica of Israel’sfirst moon-bound spacecraft. Nowinits milestone 50th 1995: year,morethan 200 N. Y. groups comprised of Post: synagogues, Jewish WHEN dayschools, com- Sunday Boliv munitycenters 11 a.m. to 4p.m. ar Ar and youthmove- ellano; ments —aswell WHERE as rollerbladers, Fifth Avenue, starting Bottom: dancegroups, motorcyclists and at 57th St., ending juggling clowns —are at 74th St. 2010: preparing to express Robert the theme forthis year’s parade,appropriately Kalfus designatedas50Reasons to CelebrateIsrael. “The importance of the theme forus is thattherearen’t manyevents on the calendar thateverreach this milestone,” says Michael Miller,execu- tive vicepresident and chief executive officerof the Jewish COmmunity Relations COuncil of New Golden Yo rk (jcrcny.org). TheNew Yo rk nonprofit group is a UJa-Federation of NewYork affiliate and represents the Jewish communityheretO Theparade will be government officials, other televised live by WWOR ethnic and religious commu- (Channel 9) fromnoon to 2p.m. To watch the entire See GOLDEN on Page A2 yearsparade live online, log on to celebrateisraelny.org. A2 THE GUYSYOU KNOW. THE COMPANY YOUTRUST. CELEBRATE IsRAEL INTRODUCING ANEW SERVICE FA BULOUS AT 50 GOLDEN from Page A1 it wasimportant foran under.Weconverted the event to bring together parade intoademonstration nities, and the news media. different elements of New of solidarity. Therewerea “Wevalue this parade,” York’s Jewish community quarter of amillion people LAST MINUTE HOUR RETURN TICKETS says Miller.“It’s central to thatnormallydidn’t get whomarched. Suddenly, FIRSTCLASS LAYOVER BUSINESSCLASS the role of the NewYork together in aunifying way. people recognized the 43TICKETSTO 12 FOR 1IN AM FLIGHTSTO Jewish community’ssupport Ialso felt it should have importanceofhaving public of Israel. It’s the largest pub- atheme forparticipating expression,”saysComet. lic event anywhereinthe youthgroups and schools.” Afterrecentlyreaching worldinsupport of [Israel].” That firstParadein his ownmilestone 90th HKGsyd lax In yearspast, “Mayors Manhattan, then called the birthday, Comet says that Koch, Dinkins, Giuliani and Salute to Israel, the parade- being able to march in this Bloomberghaveparticipated, goersonlymarched several year’s milestone anniver- as well as SenatorSchumer, blocks. But1967put the sary year is indescribable. and GovernorsPaterson, parade on the map. “Tohaveanidea actual- Pataki, Cuomo and Spitzer.” “Ittook placethe Sunday ized and sustained over Theevent hadmodest beforethe outbreak of the such along period of time beginningsin1964, as Six-DayWar.Therewas is not acommon phenom- COMPLEX ITINERARIES? 90-year-old TedComet, enormous concern and the enon. It’s avery powerful, parade chairman from 1965 threatthatIsrael maygo emotional feeling,”hesays. through 1968, remembers. NO PROBLEM. “A tthattime,Iwas the Thetrustedteam behind PEYD is pleased to announceanew airline concierge director of the American STEPPING OUT servicefor businessand corporatetravelers. We offer travel services for Zionist Yo uthFoundation, Beforethis year’s kick-off,ifyou’reenergized early enough, join The New York Road Runners Club at The companies of all sizes, as well as concierge travel services to large corporations which served as amajor Celebrate Israel Run in Central Park. Organized in with employees who travel on aregular basis. sponsor of programs in Israel foryoung people in partnership with the JCRC-NY, morethan 6,000 run- America,”says“Each year, ners areslated to run through the four-mile stretch DISCOUNT BUSINESSTRAVEL SPECIALISTS we held an Israel-themed designed as asymbolic journey through Israel from Eilat to TelAviv.Israeli music, snacks and morewill CALL NOWFOR ACONSULTATION event in Central Park,but Ifelt it wastime to do be featured. Starttime is 8a.m. foradults, with kids’ ™ 646.801.7393 •WWW.GETPEYD.COM something largerand more races (ages 2-12) beginning at 9:30 a.m. For registration and logistical information, visit: nyrr.org/ www.sandbox-marketing.com public to demonstratesup- port forIsrael. Ithought races-and-events/2014/celebrate-israel-run-4m. ADVERTISEMENT Letter from the JCRC-NY Celebrate Israel Parade Committee Dear Friends, As stunning as it sounds, this year marks the 50th year that the New York Jewish community has gathered together to celebrate Israel on the streets of Manhattan. What started as a four-block walk up Riverside Drive has evolved into afive-hour Parade featuring 35,000 marchers, dozens of floats, marching bands, special guests from Israel and hundreds of thousands of spectators. Thanks to the throngs of people who come out to the Parade every year,the Celebrate Israel Parade has become the largest public event in the world in celebration of Israel. Mirroring the country that it honors, the Parade has grown over time. Afew years ago, the Parade made its way to television and the web so that viewers in the metropolitan area and BUILDING ISRAEL. beyond can celebrate with us. Similarly,the Parade’sadoption of social media enabled people around the globe to join the conversation and be #TogetherOnFifth. ONE CHILD AT ATIME This year,the Parade welcomes SpaceIL to Fifth Avenue, beforetaking Israel to the moon. • Providing the highest level of academic excellence. Teaching Jewish Then, the US-IL Flying Club will join us with aflyover of morethan adozen single-prop values and helping each child reach his/her fullest potential. airplanes. And there’ll be adelegation of members of the Knesset leading the parade, 110 SCHOOLS followed by performances from Israeli recording artists Chen Aharoni, Hagit Yaso and DJ 29 CITIES • Enabling graduates to become productive members of Israeli Mr.Black.And for the first time ever,we’ll be using two Israeli mobile apps – AppMyDay society with the skills necessary to build asuccessful future. and Askem –toadd even morefun. 28,000 STUDENTS • AMIT schools, teachers and students have received countless The Jewish Community Relations Council of NY,the producer of the Celebrate Israel Parade, awards and accolades from Israel’sMinistry of Education and our would like to thank our many supporters for making this great parade possible especially schools areranked among the best in Israel. UJA-Federation of New York, the Jewish Communal Fund,the State of Israel, Bank Leumi, Israel Bonds and the Israeli American Council. AMIT SALUTES ISRAEL ON ITS 66TH ANNIVERSARY So please join us on June 1st as we come together to say with one voice, Am Yisrael Chai. 212.477.4720 /800.989.AMIT Jennifer E. Falk Judy Kaufthal AMIT [email protected] Co-Chair Co-Chair Building Israel. One Child at aTime WWW.AMITCHILDREN.ORG A3 Macy’s Celebrates the 66th Anniversary of Israel’s Independence A4 CELEBRATEIsRAEL SpaceIL gets set to ligenceCorps and earned SpaceIL. don’t have to build our own takeanIsraeli craft undergraduate and graduate “I knewIhad to get launch pad,”saysDamari. to the moon degrees in communications involved,”hesays. “It’sso from an engineering SPACE systems engineering with a exciting and challenging. It’s standpoint, “Weneeded specialization in cyber secu- an amazing story of Israeli to think differently,”says fone Israeli nonprofit rityand computernetworks. philanthropy, as we’vehad Damari. “Just likeyou can hits its lunar marknext In 2010,Damari was thousands of donorsfrom use asmartphone to getalot I year —attempting to land RACE conjuring up businessideas international business, of information, we believe the smallest spacecraftever when he learned of Google’s academia and privately — all the electronics youneed on the moon —itwill be one XSpace challengeon some who’ve contributed18 to land on the moon exist giant hop formankind. facebook. He latermet two sheckels, and otherswho’ve in your pocket,”hesays. Theattempt is the result of equallyimpassioned engi- donatedmillions. Our bud- “Building our spacecraft aGoogle competition. The neering partners, YarivBash getis$36 million and we’ve as simply as possible with Lunar XPRIZE competition and YonatanWeintraub, raised most of it.” the smartest technology in 2015 (googlelunarxprize. online. Recently, SpaceIL will likelyhavefar-reaching org) has 25 participating “The three of us launched acrowd- impact on futureeconomic countries vying to be the met thatweekend funding campaign and scientific experiment.” firsttolaunch and land to begin thinking through its website, “Velcro, plastics and UV an unmanned, private and drawing ideas whereanyone can sunglasses came outofthe spacecraftsafelyonthe up together,” says ‘Send amessage to Apollo programinthe 70s moon. Israel’sSpaceIL Damari. the moon’onanano and 80s,”saysSaat. “There’s organization aims not onlyto Thepartnersmet computerchip for$18, the solar energy industry win the high-profile,highly with the heads of the Kfir Damari, buyanofficial team and astronautice cream. incentivized ($30 million in Israel SpaceAgency co-founder T- shirt and feel apart Anything is possible here. prizemoney) international and Israeli Aerospace of SpaceIL. of the mission, says Investing in the spaceindus- contest, buttoinspirethe
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    FOOD FANATICS FOOD FOOD PEOPLE MONEY & SENSE PLUS Regional Chinese Group Dining Fear of Failure I’ll Drink to That! The latest riffs revealed, Cash in on large parties, 7 nightmare busters, Gin is in, page 8 page 38 page 52 page 62 THE WOW FACTOR THE WOW Sharing the Love of Food—Inspiring Business Success SPRING 2015 BLOWN AWAY GET HIGH ON THE WOW FACTOR PAGE 24 SPRING 2015 FOOD Real Chinese Steps Out 8 America’s regional Chinese cuisine gets ADVERTISEMENT back to its roots. In the Raw 14 Tartare goes beyond beef, capers and PAGE 112 egg yolk. Tapping Into Maple Syrup 20 This natural sweetener breaks out of its morning routine. COVER STORY The Wow Factor 24 When the ordinary becomes extraordinary. MAPLE FOOD PEOPLE SYRUP GOES BOTH Bigger Is Better 38 Master a group mentality to cash in on WAYS— large parties. SWEET AND SAVORY Talk Shop PAGE 20 40 Upping the minimum wage: thumbs up or thumbs down? Road Trip to Las Vegas 44 Take a gamble on a restaurant off the strip. PREMIUM QUALITY SIGNATURE TASTE EXCEPTIONAL PERFORMANCE Download the app on iTunes or view the MONEY & SENSE magazine online at FOODFANATICS.COM The Secret to the Upsell 48 A seasoned dining critic says to ditch selling and focus on service. Nightmare Busters 52 Ways to combat 7 of the most common restaurant fears. I’ll Drink to That 62 Gin for the win: The original flavored spirit paves the way for focused beverage programs. WHEN THE TUNA IN TARTARE BECOMES A SNOOZER, GIVE OTHERS A TRY IN EVERY ISSUE (HINT: SALMON) PAGE 14 FOOD Trend Tracker 31 What’s turning up the heat and what’s cooling off.