Cleveland STREET streetscape construction toolkit i Intro Sectio Communicati Cleveland 8 Section Resou Sectio Me I Merc 6 Section D Section Pu Sect Par Sect C H C Sect C P Ac d ro onstructio onstructio ontacts ommunications a owntow ea eveland k bl ction 8 ction r d k j d now ec s in i i i i i urces d h c a Hat on 7 on on on f uction uction t g an o Re Contacts Contacts 36 n 1 In r In l e 5 4 3 2 t Grow l Meet ntacts ntacts f ation n d f Sign-up ormatio St for ormation 1 gements owing treet n n E vents 1 Up P Businesses 44 -up i h s Table ofCo Table n snse usinesses asing & g d Streetscape Plan 447 s ates ates Your n Mar Sheet 22

k uies24 24 Business eting 1

n te n t 9 9 8 4 5 2 6 s 4 1 9

CLEVELAND STREET STREETSCAPE sectio o n n e 1 OVE R VIE W

CLEVELAND STREET STREETSCAPE CClearwater include TThe ar emplo o re T as f re crea S F o T Commun d C an co-c Re ( V 1 Th i con a d aspec tra h Nationa T Ma ssue f unction l rea. he h tatute he 998. entur ld r a ormerl owntow owntow ommittee practica ori d d d s d i e coun t d s ployment e eve eve he d eve b itiona te Community C C F h t da r i d s itions he ee l n Stree ommunity ommunit airperson it housing ts istric ori e T an C e a l l y ousing s C l opmen opmen he ty n R l Court opmen y o Ma re as s da o an ommunit T d A f wor n n l Commission l wit f rus to d . program t t means c commercia i b Clearwate d s in Har he an cooperat t Ma eve on w B s oar mee imp t provi h i ecaus oppo k Stree as organizationa d andan ty Redevelopment Agenc f i d f c in t t in b y n o s o t l erns. t d owntown opmen to act t portunities, o r esta r A g f Re RedevelopmentRedevelopme l arge t t S emen ro r h mem H a o genc y d tree wit accomp mont ChestnutChestnu t to ll a i d e i f m e v stor Re uti t P uti i bl eve i i s it o ncom t r t l rogra theth h t oca l ) i a t d n is l w area. he e is b y t t ize l areas. appointe commun P ic eve izin ve s hly h l an ers t as t opmen ( a rogra he rus CRA e wes t . l D P s h h l l d govern d m T e designate oca is reservation . g l t esign to a ic l opmen he he s communit aand t T by h le c t b an t evels, le t Coor ), he f i y T ree include a ranc v m un tas lly an he Ma t Ma dd C ic whereby d t he d nment. i CRA encouraging is , it d t ts d A Area I ks d i c Econom ncouraging i RA res mprov Ma d y in mem in e N h. on genc rive for a Hig D t improvingimprovin to or inator s govern agree A par TRODUCTIO S owntow S d s acros in w c T ’s tree by c tree reducingredu t financing ern. i . n he hl y a he t ssue as curre b S y t S of redevelo program, an Florid In i tree l er ne1 ince o n ( . oca Jo d nment esta t south, t CRA ic s f g T , 11969 d approac Clearwater,C f It s to ent evelopment t i t tablished t our-poin he Deve n a he he he t Avenue an n l h th, t pu comm program by community ) t a g 2 a Deve V he Jo 980, refers size d or Nationa Executiv s nat Ma improvements entur codified mmunities bl D f ze t earne i c l o n ue he opmen t a eliminating re on i r a y i in t c ll h o is t l s x tthe w V minating opmen he N t and n o to Jo c h S to entur e base, 4 by ed nd approac erns f and a tree t d 88 tthe i is is w o l t Nationa s n purppurpose e a activitie he Ma the nationa asa t private re t h revita ma d public D ’s a V an a t esigne City t Jones c e k creating irecto eas Chapter enture l h t may in ones t C res. oca in de l mee ate a d is Boar oca ommunit y blight, S t dl h t. P l d CCouncil wit tree con l iz u l T us romotio e s n s one l f entity investminvestments Ma l reso o p s he r e ts or d d reco d outlined government, t . f i h o o ree t n f to entrepreneurs t m carryi quarter ( h i f in ron an 16163, f boundaries DDB g n vernmen C t ei revitalizing u a t he a evitaliz i g ente ts t a S r mprov em d y r create he C c n membmembers ying t tree CRCRA, ed predetermined h es n in to it ret retaining i C ) C Part o t istori s y i C edeter Jo l comm ommunit o r earwater’ A un a ththe l f rt h t Counci y n o ro n ugus oout i . C airperson and n e d f III, d d i as nd n m ente t t c s a e nort by he an theth ll r o F nd i l f ttee oca t l t r serve h urthe ori a he l r ip h, y c C s da l , i s R t y , A r CLEVELAND STREET STREETSCAPE success mar Re K T t comp wi s P c S D T Construct T t Deve T tax T o f t l o preven a In Downtown Deve ocatio o he h he t h w ll he tree he he he l w w i owntow ree eas ss r ei owin ll a Ju d o i ners ners a ll n i C b eve r k bene Ma C proper DDB mme ly C engin t specia g etin t e l p y it l scap opmen l R earwate ete l S l y n d rev 1 aw t ac g in A l f treetscap to t opmen 9 istric u o d o he g fit t h 7 e b d l e f eterioratio S s n he f i e t g e 0, a pro oar C program tree o ty t t a l D as y po Deve s w he pro h l an re f x earwate o t owntow t t C b a o b he d soon t t c u Boar wit i r f it w t ee d he h w t usines erendu d ess t on Toolk r j Ma y mem go ect er emse P owntow A ners C exc b l e n o h opmen rogra in gency l usiness v Too earwate to f in d d. g , t as ern f C he i an urin y n i ormatio t ve r b S n so ou s l i o l Can earwate n in possi ves Econom m l tree er d f in m Streetscap n exce g K i l t l . t v g i wi s w n i t e he . t opment Boar t pro t t e is . , T d he s ser l Boar he t . e t In esta area, ectio h r ll he M i pro centra ble a We d P p it d are i D fi n ble s j po J os rogra ate v t d owntow ect owntow nd anuar i e StreetscaStreetscape is r e w o istrict ic bl bl d an t ant to w n excited n as t s a e pe to . em important are is Develo he a o er f d f o l tried h revita h o o m ex-o i var b benefit f c av tool return in r r y s po to . usines i pl h elopment pat t P t on 1 g e omestea he n he i n romotio ease et l w 9 ffi ev and provi a e abo rned l 71 k Deve e ers iz t y p l DDB ci specia i he ec y d t t e u out o constructio construction , s o h fro d created one is t rom rpose f t t an create a d he l d ru mem d to options to oca se t l the istric opmen e mus ptions offering d n d e t 3 d and v c provi h l the mi t preser C accomplishmen p en i tax l i he t y s s l ommitte ro o y b d, o eve ll t i t program gn-u f er by Main Ma mem a u Hous o i an p on exper n perm t de d . g w mplishment f t ert s he g o l. opte d tthe Besi Boar v o n you r a T d p y e erience project. f i provi ll y compos he proper es b istrict ou i S rojec u t n ou d sheet i proper he er Kissimmee tree tt e d heet g d . owntow co d A e i wit ssimme omponents s wi an n Department. an to A c s DDB. de to g t t c . ll in d h review out ty Program t fou found or d o ass t d f i t w ty t he t f owntow ormatio he of owntow d he i i the o n as l f inanc n i o ine n s D a the C w t C am proper esta Community o owntow l comprehensive y Historic on l earwate ners andan d eve f ou t mmun d mprehensive ofo t e Coord he n he n pag bl istric n d provi l age this consi a an proper in is urin proper ty b b geograp h oar ou dinator d s t n e va t he r 22 d, d g or t d d l in ues t e specia t to ty he h h an r g ty av i t s be , h h d in e a i c t l CLEVELAND STREET STREETSCAPE t wor A h tas i s k program k an l i ke d City o City suppor t he possi “Too f Clearwater Economic Clearwater andHousingDepartmen Development City o City t. T bl l h W T Kit h e e C e f . e C Clearwater Community Redevelopment Community Agenc Clearwater ” woul l cou earwater MainStreetearwater Promotion Committe l earwater Downtown Deve earwater Clearwater CulturalClearwater A With Appreciatio ld d lik no e t to be than comp k th l ete e ff 4 d f airs Divisio ollowin wit l opment Boar h ou n… g t gro a n g rea u ps t d f d

o e ea r y helpin l o f p l anning g t to mak , e

CLEVELAND STREET STREETSCAPE atmosp wil d T new one b f a Clevelan riendl he ecorativ egi trans l als $ ly l n an 8. o l y o f an 9 ormatio e h n env b d er mi in e t d e h S e scape s ll eac included i treet i t s ronmen to io ree pro n h b n t pro , rin d d j to l on ec ig irectio si g res h j t c d . t ec e ting new Th J ewa f un o t t th or r e inc n e e retai . PROJECT I PROJECT pro e lk li Uti an in cen l fe s t u h , d d j 200 l me a l, to ec it t e t h s y e s t vita t av C r d en 6 ree new wil l o ian . earwater’ e f O h l t l para a ity ancements nc s tak f bustlin b estival an . e enc T n e ll he comp d e 1 formatio areas h l 8 s revita par es s g d month an owntown , l downtow ete tras k , d f in new o l izatio sma 5 d, g r h s pu on C receptac to l an l ll bl eve n b complet . concer n i d ot c wi scapin Clearwater l n ar an h ll t. si d inc l es d t S s e e , l tree g . u s b C an de an o i onstructio ke f t d d , t a tra he wil rac wil mas p e ffic s l ks l d t soon crea ree t estrian an wi arms n t d ll te wit wi begi trave th ll - h e n l

CLEVELAND STREET STREETSCAPE Ho NOT for emergencies. For emergencies, call911. t machine, * C Clearwate C C Numbers Local Emergency C C Fax Deve Deve Municipa Development andNe Water Pu P Utilities -Cityo Hous Hous Econom Econom C 11 C EconomicCity ofClearwater Development andHousin Ma Constructio C Cleveland Streetscape In Project he ubl onstructio ommunit ommunit P l l l l t ospital earwate earwate earwater earwate h 2 bl D in T for emergencies. For emergencies, call911...... i phphone s S i i D c c l l i i . S number opmen opmen n n / ne, owntow Osceo Wor Ut tree Ga g g ic ic ...... – F i l s l i a r r r r i f Deve Deve S Morton ...... ks t t , y y will x C Polic F F t i ervice n n er FL S es h R R i i ...... la it t t r r treetscap A Service M er espons espons e e y is S S 33 ...... n d A nnot ervice ervice anager an an l l e Ha ministration/Pu opment opment e notn ve Su 75 is s D d d ll, . Plant be b Bui non epartmen 6 R R connecte e -statio 1 s e e escu escu s s s pic I f ld , o T T e ...... t nspector -2n P ea ea Clearwate ffi F L Mease ing err F ...... k l i a ce e e oo m m a e d n x i d y , (non-em Emergen son

r F F (co 1 r (non-emergency) ...... L uup. l i t a d 00 oo n ope x (non-emergency) i ...... , to de , bl ghborhood Serv tthe ...... o A This numberis r Ric N. -emergency) i nn / n-emergen an z c mergency) Co enforcemen

Neig ncy Myrt is numb k sub-station, S ...... rs e ub-station, ervice answering Bennet n F nswering ...... r ogart hb le tact ...... A or s ve ...... ent) t h y ...... oo ...... s f ...... ormatio d 6 ...... S ervice ...... i ...... ce ...... s - s n 3r d F l oo r . . 56 56 56 56 56 224-751 46 461-856 462-63462-6352 562-4242 562-4334 562-4735 562-472 562- 56 56 56 56 62-424 62-4735 62-4576 2 2 2 2 2 2 2-433 2 2 2 2-49 g -4 -4 -4 -4 -4 -61 -456 -46 -4 8565 91 037 030 0 220 0 720 9 11 7 4 26 00 5 60 5 4 8 7 0

CLEVELAND STREET STREETSCAPE sectio T WO n 7 CO N OVE STRUCTIO R VIE W N

CLEVELAND STREET STREETSCAPE Osceo per R (Nort P Insta C ( P Insta Insta R (Sout P Wes erout erout l h h h os f ase II ase I ase or e ll ll ll t h h C la m En a asp an e e Si Side l eve 54 tra tra to s d: d I 8 t h e I or ” ” Myrt approximate ffic ffic a I : l : s wa an time lt approximatel m t or patc d to to t d Streetscape Co Streetscape e m le S rai r l t nort in tree a l he p in h n v e i p en e f wor TBA t o e t h w in r f u er in ro o temporar ly es. t k n ) he sout mi m y 6 on t 6 w wee ddle Osceo sout weeks o t h he l anes l k anes h s o y nort ) la f roa roa ) t , he A . wit h Insta d venu d wa si roa way n h de structio y one 8 d ll e . f o way a ro to f 12 C m l an Intracoasta l . eve ” Osceo wa e in l an t e eac r d n la l in S h Phasi to tree e l d W an Myrt irection aterway t d f ro le m a n . v . en g u es.

CLEVELAND STREET STREETSCAPE www.myc C up T y un T meeting quest to Throughou o h h ommunication u roug es b d d r rin erstan ate e cus i on meet g d h t s y ou s in omers l ou i earwater.com/ d an n f t t i in ormatio ng a t th u d he d g p c e s vanc of . on to s are construct c o D the c d u epartment erns. e n geare at rse s in co e o o on t yo n Co d Y he f owntow st d o i H th o u t u r to he f n n uction e ard Hat Meeti ard Hat ca or wi o . s structio be m n construct Y t f ll ree o t arrang be he o s u n h f t pro wi or a scap noti S treetscape mont ll t c an e a ess fi i e l o t s e d o o construct n d hly a be in n fi pro n o n f d Update f ormativ news d t t h c can he , in ess, ere y ou f 9 ormatio d i l pass . on ette t,t ate, as n wi e , g we ll so meet r a be s i f m l ro ll t on n s h e as rece m a on g i an t ng to t th y he the d ou s i v i a s wil p i dd city n inf l ge city ac g l res o t b e ’s rm a e ’s o s Pu b hel f we y at roa t o bl he i u d b on i r c d sit e to e r a t

CLEVELAND STREET STREETSCAPE sectio TH R EE n 10 Parki n g i n f o

CLEVELAND STREET STREETSCAPE f A A T Locate AvenueGarden Park re h venu nyon er e par e Parking Locations wi e e d k par w rking Locatrking a ll ing t ho be 28 k .

$-&"38"5&3 in enter 2 N  g

)"3#03 h . our garage Garde  s s t he o f n  comp garag d Ave urin  )"3#037*&8  $0"$)."/  . ( g l e $&/5&3 1/ i imentar 1"3, ng Garage t wit $0635)064& h )"-- 2 $*5: -*#3"3: eC bloc  h ."*/ $06/5: a l  eve PARKI d k y  ai nort cus l ly an t tic d ome h  s k o t – e f ree N t Clevelan r  wi G 11 par  t scape ll k automatica in g . d  avai S  tree A l a  ble t lly on '*3& a rece  Garde t t he  i v 10-*$& e Gar " n tw Avenue d o .6/*$*1"- 47$4#-%( e h 1*/&--"453"*- n our ) $493"*-30"% s o f

CLEVELAND STREET STREETSCAPE metere 1 m 1 5 metere 4 16 2 13 1 an B an 28 A 1 0 15 P 11 City Ha 1 o South 35 N. Gar 300 H 36 ofMainLibrarSouth F M 45 F M 51 2 F M 9 64 Municipa avai Gar M C F $ 2 re re r 01 6 i re 3.50/day 7 a it spa ee on on on ete erce Stree on 0 2 1 8 8 0 1 d d W r N. spa spa y e e Gar e bo d P S. D C spa spa spa l P spa . . . a a o ot ot other atterso a . a r c ierc en Ave Par Osceo l – – – ierc ll ll r – ed: f ble eve f es; Osceo c c ew d rvi d h h te d: d: C Fr Fr Fr d d es; es; Fr ll c c c c en Avenu e e e f l es; es; es; a a r es, e Coachman Par earwate i i i n e r r i $ $ $ e f l . . . y y S . , l 7 an , , , ro , t t ti St. .50/hr .25/hr .50/hr. w Svcs. Comp S $ A t. 8 8 8 i i F S S la n F F F p me mes m $ t. 48.15/month m ; ve la t re d at. at. ree re re a a a Ce , . .50/hour , A m. A es. . . . 4 S e m. m. m. A . d e e ve. , , s ve. 84 n t. N . S S . ve. owntow to . . k M , , ter r un un . – – – ; ; e ing Garag ; emp spa on pu ; 6 6 6 . . an an p p p . bl , y c – . . . m m m. l es, l d d i oye ex Garag ex Fr c n k . . ; som some , , a i merc . f , e te e met 1 6 1 1 1 Free Mon. metere 1 F M par 1 r e 6 5 9 4 3 5 7 h h h k p o o ants e in . l l 3 St.Court &Ft. Harrison 3 St.Court &Gar 220 City HallOver metere 1 Drew Street Extens F metere 475 Large Court 3 St.Court &Osceola Ave. Fre Mon metered: 39 Free Mon. 20 no P 7 F M M m i i d d re re ermi 5 1 00 1 3 g spa on on etered: . ay ays 1 8 1 , . spspaces; spa spaces; e e on h M pa S. S. Gar P D Oa an . . s ot ot oth other c . ierc ; – – – – on ly t re es; Osce FFt. c St. &Ft. Harriso cus h her h d k On d: d: Fr Fr Fr Fr es; d w 6 e e ica . A e e i i i i Harrison – r r $ $ $. $.50/ a & Osceola Av . . . . t S eola ve. l n , , , , y F ome t tim times.ti t S .50/hr .50/hr .50/hr. . Fr p t. 8 8 8 8 m. i i re ; t. mes mes. mes A 0/hr. ; h $25/mo.; ; i a a a a ; 22 ve. . e 36 ouse Lo , . . . . – fl m. m. m. m. A r 1 d 5 2 o . . ve. ; spa n va . . /mo.; spa en w – – – – p Ave.; A l ; . i 6 6 6 6 m , d c i c o es; p p.m p.m.; p atio es; . , t n . . m m.; m.; m . . n , ; program metere 2 Mon. metered: $.25 2 Permit 37 24 metered:me 1 2 metere 1 2 1 3 2 9 3 County Par 4 Ft. HarrisonAvAve. 6 Chestnut Street F 6 Pierce/Par F 45 Oak Ave., – West o Court F M 11 Free Mon. metered: $.25/hr. 26 no Permit 37 M M re re re 1 20 1 20 8 24 on on on 0 5 0 spa spaces; spaces;sp spa e e e handic C S. C P Oa spa . . . other ot ot other ierc our our – – – – h F c c h h k Only; O d: d: Fr Fr Fri.,Fri Fr ous ut Street es; es; t c e e icap . S s; es; e t t i i i HarrisoHarrison r r r $ $ $ . . . t. , , , S StSt.; times.tim t t ttimes. S .50/hr .50/hr .50/hr k ; e 8 8 8 8 i i t. k t. mes me Stree ; $25/mo.,$25/m a a a a ing Garag ; . . . . m. m. m. m. s . . . . – – – – t Ave Ave.; – 6 6 6 6 f $.50/h

p p.m p p . .m.; . . m m m e /hr. . . . ; ; ; CLEVELAND STREET STREETSCAPE sectio f ou n r 13 public relatio & marketi n ns g

CLEVELAND STREET STREETSCAPE E t var Vaug d on in respon to T energy opportun e wante advertisin In h he xpec ff owntow i Econom Fisca ectiv provi s i M ou in DDB hn a t f d y s ormatio d l more e to de gran 31 to We Y e mar sen ea d n i g pro t ic ac a - y d an b r to J ts f t ee t Developmen usines t 200 un k in ocuse o f d ou etin essionall as ass an n f n b ormatio Vaug e h rin 5- t a wi d 1, i a s a public relatio g l 200 t programs s d iaiso s ll g 2006 R campa th b o hn campa eques eva peop ee w e 6 y n , n ners We merchant n mar l t uat to he on to t accepte le i t d w g atten i h g e f een k DDB an t n in as o an h e e n curren r possi lp i t d w s f selected Proposa d d o , creat proper d ho b a r owntow se crea s d usines d t S durin he bl t by tat owntow ar t asi e te i an e v Sta e . t e he de ls pro ty . T a d o g s pro Vaugh he f n k f s pas d o o th DDB, f n t e F f und w C urin ra r essional l h DDB n e c ori s &marketi l Pu ners. o t earwate t ess mar 1 egy ld mar da s 8 bl g n it e in mont in d Wedee construct i r , wi c k Ma eci 14 b k meet t etin Re t s h etin u ll he an ei in d d r be l h ation in ge e r g com d S g d n i b s n ro tree an a t t wou u e t wil ree g an h i systemat ff ll d o d s i an a e orts n ge n t l d t an d a t g ld b scap Consu d t d an t message ou h e mont d vertising , to h provi i d assess v s Mar o t n i w e a s provi ld to i ic dd t as construct g l hs tan i meet k de t n w he etin res t g a t he de t sc . he a Clearwate y merc s experience T . f h g i per ocu w cooperat t ng e e he fi o ff d rm i s ec f u on fi h s ec mos wit l rm ants an e s t . t . o The h s d O r f t i . t nc v d he e y e

CLEVELAND STREET STREETSCAPE Rac k car ds wi ll be printe d an d d istri R A ack Ca samp b ute COMING d SOON! le to rac l oca k r car l d 1 h 5 d s ote ls an d tour i s t attract i ons .

CLEVELAND STREET STREETSCAPE T he S h oppin g & D inin g shoppi Gui de w as n create g &Di d in 2003, n i n 16 it g guide is up d ate d year ly eac h Octo b er .

CLEVELAND STREET STREETSCAPE to P os thei t car r ds mailin wi ll g be lis printe t whe n d promot an d provi i n g d p e sale ost ca ost d to s an merc d even h r ants 1 d 7 t s in . Merc f ormation h ant s . wi ll be a ble to sen d ou t

CLEVELAND STREET STREETSCAPE sectio five n 18 dow e n ve tow n t n s

CLEVELAND STREET STREETSCAPE wi T wi scre After Descrip Location: Downtown MerchantsandtheClearwaterMainLibrary Satur Day: August: Matinees at theMain Main Li an a socia D Location: Downtown MerchantsandtheClearwate Satur Day: July: Mat P R wil Li A Location: Downtown Merc Satur Day: June: Mat a the W t win or A Description d Thes T he b he articipatin estaurant he f ll owntow escription 2 b b ith h reening te ll d ou ot l rary rar merc m e p d even be b r r mov t C n . h e ” a o l h t m. e dining d iption: l y f e sig wit w earwate cus “Summer y er o even inin . so f r f o re r o h showin R e ent on i t. u n : Downtown MerchantsandtheClearwaterMainLibrar con e h ld r ant estaurant e t mmer n wi r of s omer g g o a s d d d an g pop ts s : : an a t i will n an ay, June1 ay, August 1 ay, Ju b cements a a h T To T ll he s a t t i Merc t t ac h h are ig-scree o t E d be nee at theMa i t ar blockbuster blockb r h d t th i i he p nees at theMa l ce g c s s d h heir Ma s vi bibegin t i ei e Film orn. nt s a or even e ei in f v o outline h s l r encourage re l Bookworm y e v h i f o y r in op s i f f s e b ant mpersonato t o ormatio ron th e it f fa 8 he t nt n an rat avorite avorit . Drink Seri f S he s pop t n y t e kworm h a t 0 tree P start ” o t he d promote promo t t e even ries screen t articipatin mov h s h u s d d 2 2 start s i t a h g r c oo h he t even on t pm.p s t e h op orn. s fifilm. n h op starting at2p starting Part part n P t w ie downtowndowntow d i t. ants an r d ores articipating on ng at2p.m rogra sp s th Cafe an owntow il o t s i i G t n Inv T e es t l ng at2p.m t r Drin o i th h e i r he b r g t s reas d RestaurantsRe to c win it h ing at2p.m. , roug e Main: p on e attache peop peop i a i o i th g sen pat ei t m art in o t n: ndow. l fi sol e f e ks merc r f is ople d participate e l i h a t m t starte the America, f n: i e t d h an h d c at ron n bl d is E wwill h le ip e t wi is the owntow sa a res restaurant, oc e C y ve m d tthe . Main Merchant at t h d to to o t f ll l o re to be th ant e kb . u d d b m t pages e be l s aurant, auran come come earwater MainLi r n oo e ac Clearwa a, e by pro and d uste promot c sold in s an nd is t Bookwor note h k Library. there r wi f water MainLibrary wi h s h anc n ormation or w d e d d nt” avin shops r t, ll an ucin water out v 1 h downtown do ll a there 9 fi win i d here be e guestsg gues t e s ops be sign lm d t i n wi t wn i wit tor to g o he Sundaes.Su g wil g t d . n note ll h s m Th i t promo mont to Ma ow s h p ts wi ve h e Bookw even be on l . k ecia y a Ca wn w a hel er ed go go ll n no . Fin in t ex “ ana n t e be Matinee part fe a kworm h p w hly Library. w t f f l b to to it is d ei s o or s o te sa old-fashion in rar to i T . it ffree t r y g r no ou ththe t h h i h “lunch “ o l even n c he f y th ary. es lu brin i a ron u y i s o a t pat t to cos

r e n , u wi popcorn. wher “Matinees “Matinee Cafe Main C y s s s ch r Ma op t The T ou p h hioned l h g ts h a ll e earwate b t d an ecia op t usiness peopl an be and a wi oo in in are t n e in he g fi . Library ll d d 200 r the Library l followed l in m t be or d t a a a he Ma h ice-c is Drin e t par movie m is y 6 er r h s a winwindow. h . noted i mmain . in Ma t hear nt ei o f -cream e e As re tthe vie.” vi t f s r . ks o o o e in k e.” r d f by d a

CLEVELAND STREET STREETSCAPE myc the 200 f an d D Location: C Satur Day: Novem as o D Location: S Participating FriDay: TrOctober: h f d encourage to D Location: s Participating FriDay: September: Downtown Employee Apprec urthe amilie ff ig owntow on escription escription escription d peop costume e h 6- com r l e gues earwater.com/ “spoo r 2007 on i r se s up le d d (inc i s n t ts ay, Octo ay, Septem n h an g w d b k d d a Merc d to A l ate : : : tacu l ho m eve t ay, Novem er: Fa u d As In to rt Wit vo d d o d ot s s ay ce wor in pu n owntow a l l Stro h on unteer l i an h h ths. ar . g ck or Treat onCleveland Street w l an b e e t A t d ” coun arm k he d b r er 1 toget t ll owntow t d ll h ll o Stree ratio in b W o even ea i ffi wi er s construct Art Stro Art f s 3 d atch b u exc ce t n l ty ll s to th owntow er 18t h 8 h p h n . h h f , 10a.m.–shopclosings ta es th s e ts Ma o t h an ops an to ops an i a o , 10a.m.–shopclosings r t in r ke n for e dd i f are specia n severa d Ha in La s t g h on he p c deta t i S b , 12–6p.m i even ll ecia current h o t n tree o oween y d a n d d a ll r C t restaurants. l sta Restaurant owntown l o di D i s l pac ls ls ar earwater f p t. t ff ay ff) t wi wi ecia t in he eren ly , k h , ll ll part t age the part appening h b C be provi l roug ein l t . Ha eve s t Streetscape Upd . i i p . c yp c o g ll i romote T i pat s owee l f pat de h an e he p serv l fl 20 o anne i d tric yer i s n f sa n fl ape Update g S t g i n h l ce ai tree ons k s d res roug merc am d r d or s to b istri an t t , t b h ringin auran t spas d S rea iance a h d h owntow treetscap i t b ou ant at wi c ute ! t an t an gi ll ts g a i s . t on Day d n ft be he art an be d wi d to an b n d ll on b area. i purc outique sts e t roug d g wor res he in i can , v per e t h f d S auran k ul ht d ase owntow ta er d iscount l f ies y ormer s s to sw d wi tune an , ts y i or as ng ll ou d wi be t we s , n d s h in o ll f ei u o ll r r r

CLEVELAND STREET STREETSCAPE sectio six n 21 promoti you r self n g

CLEVELAND STREET STREETSCAPE F 11 Eco City Ann Please return thisformto: t I Emai Phone:______C A B ______Ju ______Spec ______On-go expecte more pu many A o a agree conomic usines ontac ity dd s x 2 mee t ne a NuNumber you se return thisform ress SS. o Ma l f complet Fogarty, ______promotiona Osceo Clearwater i t t Novem Octo Septem A J ______d I ______My I ______t Merc to s in r al Events: (see “Reta d he : une wou nee t P iscoun ugust earwater ______initia Name______i he l erso arty, o be y ng Programs S DevelopmenDevelopment store d f : tree : d b deadlinesdead S h y ea la ( ld invo S 727 umme er o an n S l e umme : b MMain l u A b h nex t l t S : i ______’s er descriptio I’ t , ke ve. er Tric I oppin Merchant umme ll ) p l C en : ve wou l 562-4075 : l be oupo t Fa eas , to opportun Emp k r StreetSt Clearw t t d r o r ll Fi or o o y Fi in e g out ld Mercha t A lm ff ff r arwater, in he lm 0 l n T re r an ering e Fi t oye & o t rea he r t n l P S f lm , ff Stro ine Program event he HousingHo e d S d ro y erie e o r erie e iscount t ou follow D r : i f S g t t d on : S Apprec ot i i inin eac ll erie ra i s e h s .e. in are : s FL n s oppin s m ______he wing C , f ___ h in eac g o l s ______10 ____ 33 eve a ke r marketin D ______Coordinato s page Gui w t ______n ______y % to i 75 epartmen i h Wbie ______Website: y t at Website ou h l Events” start g he l events. t Sig an to project. ______ic o d ve 6 i d Fax:______an o ff es h in owntow num Merc d n makin l d yo . unc S D t he D tree g :______e: a ______u n or inin b y h program I ______h wou t nex e understa -Up Shee an g t r o n g 22 thi as r t t emp B ld E nee y in s u vent ear. l y program d i ke ______and ds O or icate l oyee s n P t to even i e & o l eas ng onpage19 that G part Farmer d. be s t et e or t, a up iit rev O i s an c ot ucc n is i d pat e h i d ’s ate e my ers F w ess. wha Mar e re d t . responsibility i e h n espons T to Ther k t i . he s et (signatur F wil sa l o is , r Here y t l e a b : an ature) are ) e d ’s

CLEVELAND STREET STREETSCAPE t u I d wi At c an Farmer merc Th f h h p owntow y a ll i d e t ou li s t he be h D count t cook-o h h ee owntow wou ants in i g ’s s t i f ca Mar ve ormatio on n y ld . n n s ff. He sta page h k be l ou i F ops e ke n ld ff t t inc armer’s MarketCoupo armer’s Clearwate regu an e to t n . h 22. v l ta ery d a u part t d ble snow l Be ar g e We i d v ly i c s a e o i u t h pat d r b F n re t o nes Farmer’ armer ir he t lds ds e he to d in mar no specia t a coupons o y t ’s h te h s k t Mar is h ea et Marke , w roug p , l r h s k even l l eas h iv a e . t eet t e h t t s e yp mus t is h ts he s fi opper an e o l t l h f mont o ou i c c a excellen f , o t 23 specia en t u b s t pons rin h d hs j o i iscount s y g n o sect l i d t c f Progra o f e owntow Novem w o ff r crea i ay ry er o d s n owntow or to on ou m specia promo b n o t e wi he r r o part ll to ffi n Merc be m c l Apri te merc e d i c o ea wor downtow i ff pat h l, ls erin ant’ h t k he f ant e ro ers in g s m s s , so a i c gn n i t y -

CLEVELAND STREET STREETSCAPE inc ot to cus t are T Cross-market u co I Create andkeep ama success w y customers d or Loo What hasbeensuccessful wit d chang It h go I Think outsideo f f yp o h se ouse isp oin i y y is h nte ll u i o f i ou ou l s h n oo e t e ec u item r Hold c Eac current k r ff t t ome l is g g r he h ay d f o s e o r res t t retai t don’ d , i e e f to as r a v s ore season ? it t At retailer tra : on’ f cus same d er he ho to ull t o H h r old won be we yp iscount u m want ffic thet , av y ? l e t t w h y in t ly pon names er an o e y ome a lik A ll point or d e cus a f u es. , y l gett o ’t or d rea i d wit as on ” cascash an ou e r nt a specia f vertise or specialspec or ? c sa wor m to th specia mar t Ideas for growi Ideas for h o r y e d Fin s ome dy h loo i ou retai l l ang t anyt cial ng e y to y an e ess t an t h y register, he he o o s k d i colo egister, h a o k k u u , n wou d t d fi t etin ou av u . r ilers. e a h ? an after-hours r r ot h gure a var l patronize No tha r ge g w a f ei Ma cus s on store hat t sa e in t s dd thebo r d h h ho y r h g h ld t one, o g i l o e ma o at cus it e op ke o i t t resse f r s p t t u the t h ? omer hhave l purchas h w s i y wi h s i d ? r on os ke d Di . tt a o h a e o t a urin T W busines y a owntow omer t ll u o e t w l he e d other ou s is c i it r s s p r h y s h s n l an on act i s t y a ou house h a o gn- ar you i t or aand . g f ou x o o ,t o, t c ng l o f promotional Y astes sed dly an f s f d t d w i t o thi lunchtime can on he h his in t specia i ou s and u r sen ? h s he d s w ose h muc vice nchti nd re-crea n store. e someth cos yoursel s or b , op y l ble ’t t i n are as wa ththat pu oo ou t d s e w v h h ho y t t t e. h is i vers ou ing av ou ay c l i k t or y a limite ho do t n e sa w y WWhat b i featurin ear. nex h hing n e thin t ou te to sa. ac vers triple hing. s nee g your busi g your f a l g any it l c are j e eventev Y ted s nee us ttent ontro t k s f grow is t W OU comp h this o sa. an ring. i t d to e is f other r 24 n promoted s h pos ro be d on Think h it s . . to the e Y d d cardcar reg Don oppin m serv to in n o to l f i er ly even y d be t or l u o ai d o yo conjunction car num c i v chang to by goodsg ste i c u e our n h ’t d er. t i wi an about r c njunction h ang t a ds l crea y g ts e h b yyour is r a b ll J ou out at b usines do t c shop an . a t us in ou t or I an e t o promo h e i f ? e tem g r te t o h d y a y thithis t t C it color p o imagination o l r t av he o to g is wor t h a romot f u n service y he u - i ge t an v s dd e customers s ou r you r l c e es ou oo with l wit s is pea busines t ts o i k c ge t ke itiona y e on ore o l are to t k wit ou or s a h s l h hhave i w o y a a ks o “ . disco s morem i be o the r i . t t h n h h t t particu Y dodoes s ers o he u y in a aving n. w l o e to that o o f r t wi tra s ount u a as w u y oother win y you Examples a at t is y o o r ll c particular pa h th b n ffic o han t u an in you u b no a i retai he u . is l r d mple l r t usines it g a h r ur o sa y t i t y r ailer av nt to h ou w oneo to l e e o e n s s

CLEVELAND STREET STREETSCAPE Sa Sen I O Customer Serv l e s your sa Y Do U C sa v mar is i on NOTE: saythati Retail merchandisingexperts A b Festiva h i t ( to ri an your sa d ncent f o h o ery o bb irt reat b s ff y e r no l a u e d a l e out-it ou e a a i t ot sa hd d d s k o t r c customer it a o success continua he etin ays l e h an n h l f a l onge h f e h ay re i ign av e v l y are d s t av l l a r e or S o he es int es wi e , a ” , irec s t e g treetsca simp b u y l s sa h e to gi s b o J increase u r an v a r wit o sa a az ecom le f u t ery o t specia t re f t-wrappin crea ul wa r ll le y d w t mai z l ’s or h h le ie i t ou pu we b . ur n c now Ho e is purc d In w i asis re in t e t i te istinctive l e pe n l i h dd n-stor t c ll ong-ter h e n l b h f l an i a to a

d. wit r a reshments g d l y an a etwee . t ess peop on h in t p wit tra a o T t area y as specia serv ostcar a y he u g d h it ou g ly l d r f s e h i e ann t s o n – o o emar he c h h even wit c r go m i f n w a ompany t . do ce av ou o o examp h Y . particu n d u i t l customers r o t i versar Victoria h s he e s ca l ld pons y sa a u t e asitisnotaspecia t ) k or t is t o two sen o ype s avai h new l d be f l sasales, u en , e o somet i on’ goo inc o r s s r l s e d cus y serv special. an major t l t starte l . a ers a h o h a t d l s ’s or u r ble ds r f h e a h d their a t de S t t t sa m ipmen av omers h “I’m-Staying-Downtown-an i i stopped h ecret specia m ial. ce t t y in h ie l eme f d ou e – d e o sales e r an . g s oo r to t I to in 25 customersc f f h – t rame t are es k , a h h ei s , t r to be f lose h l y o k e a sa in pr – r o a o ou ee t f m r se l b you have salesallo ff coming.com t ld le t oca Ti y i examp an he . ze h rig er p ear. an ll money to ff a a is l ing d s event an s co any t l ht o d sa happening y an tar f ce wan b T ancy ff o still peg appe o . le bl viou h s u ee d l ff l g e e es r u T h b e l et b g , t an , h cus e shopshop, a r ecaus e use , ration i i t i ve-away s e s c f b he n b sa d res e y ones b u d g o t d custom re-loo wa omer ee t l itwi x o e y h y to e o s andan an ld all stomers n s ou rea t u ooked are it e – are d h d stu d r r ll t s is s -am-Happy av F oin c cus he d an not their w f u an wit HUHUGE thetime, in ff y t e n h he o d g time,tim t g ou t sat ite sa ir a u N h omer at coo h f as dd materia r t o ma over l an S e t. e theirt r u l anda t s p y va he k n it j ears rall o . in ie l r - u s e l

CLEVELAND STREET STREETSCAPE promoting 6) Wa 5) W 4 3 2) W 1) W Additional questionsyou canaskyoursel attent T ge Travel ot wan some I Demonstrat f h y h es ou e t r e ) ) D Ha to w k i k are o in W b examp t somet o A no a n he c f ran o y d rea ome h h h h t t gra w s s on lk h a a a a m o s peop t to t t t t d ei t y t h f l outsi y ly or h ot pos ma do bb our es d h er agen r new a l i d a e emonstratio n in e t s h tt t e t isp w e , h . k y le a e or i g t rac a r I b o t e ou b o i de t h r f i f eo on sa l s cus p l ee v to ts usiness er o b y a i t examp ke e t my h o y r usinesse an l y l e mig n i attent o c ffi ei u commen y ke o win t s ome “ n is ome o r any d u r Buyin c b u b r or e s a goo Panama MainStreet fortheseideas. City do ht usines r h usines d b s or l h b oppin es : ow d negat ou n i r in arrange o op tric usiness a to d an , s g t n y t h an l s in ts e wa . a to it Kissimmee MainStree Kissimmee a spa y k s l N t a s oo t o d ? s new h g t unique i tt y o d . v lk wi he y u WWhat av o fi orne w e experience oe k o P r - complim . u n Special Thank f by ll u os sstore. commen e inviting o downtow r d wwalk s h r i r my i nteres t mag no om ou b tra a y would a ? usiness fi stee liment t t s ffic cus b e r What i l a m g i en own ac nat is f b ? n t whichwillgive you additionalideas l t ou a ts cou k at peop ? d no omer d a t y nks to i H in b , ru f o ou itsel a t a do would ro f t ov wc ow n o reet and ld vacat certa m 26 cloth wit mag m r be change le e s y othing h examp f p ou sai h t my ir to in an l he y aye ic e in i t o complimentcom o d? he honestly d y ge a u n – I cus magician o t onestly emonstrations r c r i mag u l m specia vieviewpoint b l h e abo to gui e r t outique t ang e : omer b u out p d usines de i s c l urin a i e s a y ls think h to it? n t ’s s Cari o h g to speci h w ese my ) fi s ea that ndin t y an he stan bb of o ? d business? , u d y fi ea you d say ou you yo g call h d ma ay n ur ow a outsi i , c n Mus y goo ke sc an are stor g ” a h e b t u e re? de h ic d ou (For( a se d e to u f m t or le

CLEVELAND STREET STREETSCAPE P T ______I E-mai P A N P fi a I f wou cc he rogra l l h dd am y l eas on ou ou ess T T ress d e e e Hard E ld t at l wan o m a an sen to num e f dd l : l i ectronica B ______ke Coor I d t usiness h nee t d ress d o ColorColo o B Color o Color o B f to b i to a s me copy er x by d d u Black : u in : inato ______se l se t t ______ac y contact h he th : – i t lly t k ______s he e he sp l by anda an ogo r pecify f ollowin a C Ma d t i l s earwate anne. i : W whwhite : n (c in ______g h h size it S t ec ze. he tree g UseoftheLo e f [email protected] k in Ma r tho f t Siz M ormatio l ose ize og in a ______in S o needed that tree S f o tree ______r n t t app to he o t d: ffi l ply) F 56 og f _____ a ______c ollowin x e 2 o 26 Num -4 a f t o ______0 _ 56 r go 7 y 5 b g 2 o C m or er -4 u ontact p r u : 0 e-mail promot ______rpose: 44 . To : ______to expe ______i ons th e d , y it Ma ou e t in h c is an S , tree p h l av eas _ t e e

CLEVELAND STREET STREETSCAPE yo promotiona Don Th Un u e i qu ’t f ne ollowin f e orge w T T T T T T T T T T T T Mot T T T T T T T T T T T T T T mar customer Day C C B Bac Bac Arme Ann G Get Get Fun Fu Foun Fa Fa En E Don Don t Girls Get Get 4 E D D C A k l g l aste t l c ustome h h iscove o etin h ectio va oo G ll b ross ll d ristma eape are g o ree k k u C l ‘N M l h to AcquaintedAcquai i ’t ’t f o ig d u versar D l Day d to f l r er’ d ou Ju g f os ro e F F oo ht D ay er’ some E Sun Kno n n promot S orge orge s F programs r f ly g s Sc r un m ono e umme s o orce Sa D n s a s r by S s g C D Out ow Fa r O l in h o aving a Apprec D rea in t Sa l y a le H hal ut Festiva earwate he y oo f uts…Winte t t ll a t r y J Sa n Sa unt possibl S he s le A Us Mot Fat y anuar D B dy umme f l Wee ugus Beac i r uy l iscoun ons t e s D SSale Specia h he Sale accustome h S s e oze i wi l at aving e le k r ! le Sa y money h r t T r e on ll i Sa ale r o h on B n idea t be n es S argain ls le r Fat a Sa s PPreviews e i mportan s can les The h le an f er’ d o s d r t s o o sale c D ff s an e a h y r t oppin s expan y to even ou m a 27 ll tw g t e b d s d i usinesse . s c T T T (t T T T T T Losing T T T T T T T T T T T T Foun T T T y owntown e o Nig Marc Marat It Luc It W W Wi Welcome Welcom Welcom Warm Tric Stretch Se Salute Sa Re Octo t u he Winter Win Welcome Welcome Welcome Warm R P O (a K r rick alute rivat ee ain ’s ’s he mar u i l Re ll d nte a ut r Y G ing k ht -A-T p d s ou N W y Discounts person ott d b h e d O or vertisin k d y e h e r D Sa e h UpU atio . ou e H to to Ma f r urin w L o Close-Outs Clo P Sa r counts h Your a it T a t t Birt otter a revie n le y E rea he o e s Year Veter Veterans Senior Go t l SpringSprin Snowbird J h to d xtravaganz h n n e Sa Sa an az S g app nes ’s ar s hd t Iris ociet sa OOur DollarD le g le t z f y Sale d age w e ’s he o l a Holid an Tickets s e h wiwith r B y by Reso y , e Specia Citizen’sCi l s as Co Train ) y u etc d – rds t % old b e ree day Sa aining Ce Sal a ringin y Sa ) l ale o s utio o l a cus l ,Li e, t ff Da e u le scape l b ay r d G t rat n Sa iscoun ome b g roup Specials – rar le e pecia . wit y r s t h a CLEVELAND STREET STREETSCAPE March Marc Mar Marc Marc Marc March Fe Fe Fe Fe Fe Fe Fe Fe February J J J J J J J January organ T anuar anuar anuar anuar anuar anuar anuar he arch arch b b b b b b b b ruar ruar ruar ruar ruar ruar ruar ruar ch ch f ollowin h h i z y y y y y y y 1 15 1 11 3 1 e y y y y y y y y 6 2 26 23 1 17 15 6 2 iis is sale 2 27 26 24 23 15 1 7 9 is is is is is ...... is is s s ...... 0 9 is is is is is is ......

...... g is is i is is is is ......

...... s s ......

is is even ......

...... a ..... l is ts t . . o Everything Everything Everyth Alfre Johnny making m Nationa Nationa Nationa Nationa F Nationa Internationa around Nationa Nationa Internationa Nationa Um C Internationa Responsi Nationa B Austra Nationa Nationa B H B R Nationa f oo verything u l l ea h a fred ac essin unusua n t ar t b n D k Up l Hea re e A D a Histor Hitc l s y g lla i . a a Apple l l l l l merica ththe t l l l l l l l D y tchcock h o l Anthem Pea Pean Froze Sur Torti Pistac G G Handwritin P Ho ble D t l ic D eanut eF f h opcor – pleseed u rape a Y Y k t a Star y m bby Mo y he f b l o o en l l nut y P l en Po Tw an lla agpo D Mont u u u ar e onth, D h s t f o t Anima T Do rui l d ro Food n i t Spangle it Mont C D ButtButter Month a g O h o D ru Day r Turf h in a D p wne Awar B a t D le urf Is Bear D h, i y e a p iscui y k Hum Mont D a n y g a y – Ri an Nationa gled y Is D a y Mo h, ls ( D D Holiday r O r Amer morists y ghtg a Lov d Wrong d onth, a Mont a a DDay Nationa t n over’s y t y y Mont h, S Apprec thisth t Ba e an Day he Nationa anner e 28 i ca d h, l Nation i y f Cat d Em D h, DaDay A n Nationa Any C ay l r a i h e Canne reativ S at y h b , o o ou AArtist e Pres roi nal b i u l l o d i d o Snac r esident p n s ra d dy ay natio NoodNoodle e Mont er l D ational l d P s R D Month, a Sa y i Foo k mneMont omance t y e a h Mont F y l D a ute oo h Hoover t d ay an y Month, anthem.) d Mont s ou h, d It Mont n H a D l o a s h signed o y t h, anda T ) c e h, an a Mont a billb h

CLEVELAND STREET STREETSCAPE J J J J J J J J J June M M M M M M M May Apri Apri Apri A Apri Apri Apri Apr un un un un un un un un un p a a a a a a a ri y y y y y y y e e e e e e e e e l l l l l l l 31 28 21 15 14 8 5 28 26 22 20 17 9 7 6 2 1 17 14 1 9 5 2 i l is is 9 0 is is is is is is is is is is is is is is is

is is is is is is is is is ......

......

...... Nationa Nationa K Pau Nationa Nationa I W Dona Nationa Teac Nationa Nationa Nationa A Nationa Nationa Nationa Nationa N H Nationa Nationa Nationa Nationa Gar Nationa Nationa Gol W Go c ee d av at e atergat i nsto opt-A-S C F f i l l p e o i er h o c rea Bunyan n ld A Amer er’ r s D al n Bro Co D a Duc m l l l l l l l l l l l l l l l l l l s C We Waitresses Chocolate Choc Chocolate Roc I Fres M Ham C Da Hoag Ham E P C P P y e a c D g h eanu eca ke h y h h Sod h ke e Day acaroo n i a g urc ot c oco eese ocolate e n k ld T y ky a D da l h colate D ce e D Mont ter-Ca Day y n o b b in ie Beauti a a a h Fru a urge urge ay t l Roa D Mont y y Li g Day at i y Mont b B ll D a te ke a n Mont utte e it y D a h, ll d y / t D Pudd Eclai I C r r a an c Waiter A D f Mont h, y Mont D h Nationa Day a e u h r a y i Ch d a l p Cream h y an Nationa an ding ir y Mont Vegeta D an i D cken d d h, a h s a d m y Je Zoo 29 D y D D l h, Nationa lly a D Bar air a o y D l ble y Nationa a and Sa D a y y b y a M l ecu Mont a y d ont AAquarium l Mont e Gar l h, Mont h, H d umo e h, n h Mont r MonthMont an Mont d h h,

CLEVELAND STREET STREETSCAPE September September Septem September Septem Septem Septem Septem Septem September A A A A A A A A A A A A August Ju Ju Ju Ju Ju Ju Ju Ju Ju Ju Ju Ju July Septe September eptember ugus ugus ugus ugus ugus ugus ugus ugus ugus u ugus ugus eptember ly ly ly ly ly ly ly ly ly ly ly ly g tember us tember 23 17 1 15 9 7 6 5 31 30 28 24 ember 6 is is is is t t t t t t t t t t t t is is is is is is is is is

31 30 26 23 1 15 14 8 4 3 2 1 ber b b b b b ......

8

e e e e e is is is is is ...... r r r r r is is is is is is is

is ...... 26 20 19 1 17 1 14 1 1 30 282 ...... 6 9 8 6 2 0 ...... is is is is is is is is is is is ...... is ...... Wor Nationa Nationa Natio AsAsk Natio National NationalN Nationa Nationa Co Nationa Nationa S Nationa Nationa Nationa Nationa Nationa Nationa Nationa Ba Nationa Nationa Snea Tw N Nationa Frien Nationa Parent Nationa Nationa Ame Nationa Nationa Internationa R Nationa Nationa Nationa wa espec at d ll i n ional ional i ec A k p o P l s k d i a n oetr a I StupidStu t D s h ’s S d al t h Rocks Ear om o a ea l l l l l l l l l l l l l l l l l l l l l l l l D Cana i Trai Toaste Tenn W Vani y Mu GoodGo Punc ButterscotchButters Play-doh App Crea Choc R H C C Spongeca Re Creamsic I Cat C Mi Peac S Straw Frie Ba l p c ic y a uga lay-doh s ic h h h pple one Festiva h e ate y e D s D k l lk nch ic err eeseca Day e ar axatio d s fi C am-filled l l e d a D Zucc a colate Q lla k Jugg da M s Mon h C rea D d is y t rm r y Pac a y y e h C y b uestio Neig h D Coo d a Dumpling y I ix onth, B n Mont D h err I MoMonth, c Popsic Mont oco y D c elon m a ean umpling e Mars ic a Mon l h k e D y le a n l Day ke y C y in k in ke D y a k San C onth, Milks hb ay D e l rea D y i Sun s at rea i a g n e h n D an a Do D h, D O y a h Mont PuddingPuddin o e D le y D D a d D y onut a m ma a nt r Nation shake d m Nationa y a d a D a wic y y a D DaDay Nationa y y y o a ClassicalC y D a D D ll a e y Y a h, o a y h onal 30 a ou D D y y w y and D Nationa D a a nal r D Day a y y a d l Neig y P a ay y Gol NationalN y ian C Music ourtes f o hb Mont l sic I Month, c or’ e Mont y nth, C s Panca h rea Mont Porc an h m d h ke h Mont Peac Nig D a ht h y h Mont an d h

CLEVELAND STREET STREETSCAPE Decembe Decem Decem Decem Decem Decem Decem Decem Decem December Novem Novem Novem Novem Novem Novem Novem N Novem November Octo Octo Octo Octo Octo Octo Octo October o v e b b b b b b b m e e e e e e e ber b b b b b b b b b b b b b b ber b b r r r r r r r e e e e e e e e e e e e e e e e 30 24 1 14 6 4 1 r r r r r r r r r r r r r r r r 6 is is is 30 19 17 1 15 9 6 2 1 22 15 1 7 6 4 3 2 23 is is is is 9 6 ...... 2 is is is is is is is is is is

is is is is is is is is is ......

...... is

is ...... Nationa Nationa H Nationa Festiva Oatmea Nationa Nationa Nationa Nationa Nationa Nationa Nationa H Nationa S Nationa Nationa Nationa Saxop Wa Sa Nationa Internationa Nationa Nationa D Be G Nationa Wor Vegetar Nationa tar erman-America i i ictionar span n Neig Ba i t d t ld i n wi Y ld h ou g Vegetar l ic hb ch on i l l l l l l l l l l l l l l l l l l l an l Of F a r BicarbonateBicarbo Map Choc Lemo Pastry Gazpac Fr P Cas C P B Devi Can Bo Gol Pretze Pic C Mu Her y o n f o e i izz O itterswee D l l d r e i Enormous D oc ea uffin A r tter l ocolate D T kl a w ple ogn F l f h D a Mont i warenes a dy he y tag on n k re a D l e D y n e y e a i Wit y a d Mont w s ru O l y a cho d e mous C Day Syrup C n Bar DayDa a Mont y Cupcake DDay e P u ountr n D m E or D D h D eppe ru h t Mont g a a D b n Y a a D t T Cove g Mont y an y h, ou y a y arian he C a s D an D OOf Chan y h, Da h y d y Mont Nationa a r r a ered oco ay h, Wor e y d Nationa D y ReaRead Mont Re Sod h nges D s a Nationa A an y f da D a l d rigerato ks at h y 31 Anythi a opt-A-Do d h, e A y D E l At P Wit xcep a D N l Nationa eanu y Sea esser e The l ing w h D r e t esser f A D Book oo t Anc L l g Day a t mon B as ok y Mont d l Mont utte t P h t Mont opcor Minute Minu Month ovie D ds r a h h, Lover y D s h a n D y an Poppin and a ’s y d Mont ’ Mont h h,

CLEVELAND STREET STREETSCAPE me f P ollowin res d s ia release . A A H Is someone O l H f H Is A Di Is t W t A oca T rom he yp g r r r r av av av n he ho y y y d e e e e pages o o o e a e e e d y y y y yo l u u u ? in o ou ou ou ou persona are isa even yo y y s rs r r f u ou ou f b c c ormatio b bl u a ompan an a invo d or recent usines y usines b y oin rags e f o h in o ts oun ou ou y d, r a b u o y d or you l e r g ve u l mu o t wi emp an an no to d r somet ly to u s h s y d n assoc r ll r p appenings a , l you rece t riche unusua ti- b e h in b or b l fi e b annin l ff av e usiness usines n , oyees l ette any l ectiv ingua an do d o ’ r e h i i e v w at s a in your e emp y in r story large e samp g wi g Pr ou a l w e ? s ? the l? n exper to ? t O ll r w ay b h ? h awar l e 10 ld g ee oye a ay ess do ? av to t i le national fi v o 0 sc n re rst to e e i t somet f e serve h enc invo orma d h l you an ate oor , ce ge oo R younges f o e l 1,0 unusua t r elease s e l l some ve on f f 000 you b t the to h associations re riends ratin f in d o e e t a r g he t r i community? h advertisin n b a 3 wor t, customer? f i l 2 usines g d o an press curren collection, , o ea r an f ld amil an y k? llection, s s es b anniversary mer? f upcom e o re s t y h t r f tr or o l g in y? nationa mem press eas r ip f d t your o he -t c t e r h ar i h y n an b a on re e-scene o , g t ers pet indusindustry? u d l l ot ? h eases ly r or o , a business h sen ones l or l i er l is d oca ay t s hobby s : i o o c activitie l ? an r f to h l c oca ea i . be t l ear I i n zens dl f l o in th ines r n s t e a , he t ?

CLEVELAND STREET STREETSCAPE Don other d inc D HEA Y C ou on ontact owntow l u r e ’t D de P wit LINE!! g f h orge enera on : t he Y h n ou e t t ! he “ C Num Fiv r to l l earwater N data imme inc e am W’s b l e e u you r de d an iat , y d w FL e o a t (tra n y ) i t o an o to n f d y if ma o h y u ow ou r ke sh . wan s O o u nc p re or t. e t h y any a ou t y are ou

CLEVELAND STREET STREETSCAPE from Molly b T In I o Ern Ma T somet he – “ w is MERENGE ( Mo C raq 727 Durin h h ld ontact u in ho o t an i t m ma s l h lly ie ff on P ly’s . it’ t ) is an erin h c rivat k 11 56 Kova ll omes Ma sgivin d a h e g t k he is t do.” e in : 2 sa s un t g or , O o. , he l -4 located e g ntil on an C ocated t y fif a ks wne d he Jo 0 s HULA to The to g f er, K d e t 4 t re o h hn 2. orea h 4 d P s I ” f t e a r h y k rivat inne sa he Brig picture pictu t ear o no s Smit , t a l y w n ic FL: he res t s w h e e r W t 54 t res h h to a 47 h, o t In sen t o ar a a h t auran ld f t n t t is a w t , auran ce app Ma h Mo es I I t t M as now apprec remem ei t l Wit Ma t e h i in F r ss ll le f b so t es res camp y’ OR Fee ratio in l i h t Street on ss p ld e pin s MO o h ie uni is i w Mo ie w nned pp F i e b p. at out d re IMME ere a o n r ner e a f e in T i, w ff ll r la e or o LLY’ photo t and he y’ erin my t whwho ho f o no ’ he m mo App Mo s upu Veteran Folks f nonote boot to t eever on b Sa open g mi D de lly in exper S # rot fought n le this o IAT l ens l # ute Mon a itary. Ma f to is h ono too # himh ca P placepla SinceS ’s e amp acknowledgeme i s any l i E e r a one ence D t t d t ” crav k he in T ay ay wit RELEA 6am6 34 f part p roop o mi o an Wor . , , b r “I s Mo f i t h 1 ac n he l hono d t itar Mi remem 9 g hi f h in s k o ld bein ll 7 is a dgement h nor 11 r l state y’ eing t t itar 5 y ome War breakfa SE platoon, he s on t personne h ar atoo H beh ed y o ce ly akfast. b om ehind f readied , III. e mom Novem l he “No e r T Not e b die t he to he h ratio C eating a oo t Lunch as young our l, he d an sacri pas to . b k n goodgoo r I d e er cash ngest, en trtroops. ship d w app t fi . ap as R is pple j ce or ip h s o estauran y served ser register. as s Sergeant Sergea le out presen s d t 118 h y p oin ppie t o a ie to yea t u g rs, a ar- t, t t a

CLEVELAND STREET STREETSCAPE T Frie h h try “I an an J “I f W h On f “I w IP ( Frie C o 727 ro ane he av a av ontact as S w k lo r h d d d i m API ne me n e t e e d da as v n’ shop h bl f go ) . n g e a’ o c to t Instea 444-567 t a w o ouse so r C h s s op to the Fahr t maxe as i he o n h ec KA : Fashions somet b d g e surprise tric many u ay soon is k r go se CO y to hions s f in continue d, , l egnuge t ocate d k wort Mars rv g he t be LA 8 Frie h ou h t ice in as he i pa in m bl , l t d, i h FL: h t g ha da ke I d i h ac he t reg a or r c he exact s w ere, I n s ata ome k d Mars a J h congratu o Frie somet b as new an i ll a pants. cre f ster 4 l ee ” oya d bl t 31 w sa e h d ly n no i d ac ha a n rong w , a’ i arriva Ma i l d t a t $ , t t s h as k he ” an y s 1000 i car J main M d 1, in he pants, an FRIEDA to in l ea, l d ate a 000 oo c g w ds r ls l e h Street, nstay t t er sha – h ” . he h k a Ha d to said e F oor t I k, esa in d h ” n OR hhad Mars C s s l experience g ta Ja d E verso turned Fashions Fash Fash F E t he

ustome lla or I of lla f l ke Marsha MME n e o righ Frieda e. e s jo r Fashions Fashions ha sh M DowntownDownt M c # sta a rew ht “T Wic hio hi D k n are ewarded a a # I e new Jane ATE y io he t y in next ff d. nto ons on o # h r B ne Fab F k wouldn’t o ’S W Ja oug a ca r row ns R xt e ane. e f d l ELEA pa way i dl f t b b b s ll some n is o he be to 35 s f ht y Hi y h n r ir dn’t a or th or SE N “ i Marsh b f Helene’s s l m ca transact Ipsapickacola o M ore wa t ein e manage arsha h f w p y ll kin personally bl a ta ys e . husb e ersonally t g nd pickaco War d ac ke h e’s the a f sband e k o J of f my r e d i an r r House pan f on s esh ro stores store’s F kleptoman h to e rie money, oppin . use be eptomaniac t wit fi cappucc thought s da to n . for f “ d of h Yo tel tell 1,01,000 hersel j g new nearly us BeautBeauty. u ” t said h w r t c aid ip i an w i m t thatth n sskirts, h f h to o cust to t Mars 3 – ne a h wa t Frie I y stomer a c I v I di ears. t ome wwas er nee i id pantspa I t ha d i n a’ g d s . ”

CLEVELAND STREET STREETSCAPE Pinel Mon Pinell Jewish Gul T S DAILY NEW speci It Ther Med C&N N T Beac C N amp t amp l may ewspaper O onthly . earwate C Be Larg Semino Beac Peters f N-DAILY NEW l por earwate llas llas e ll h Pu f h a a i eai are c no i o V h T 533 PPress a Contac B t bl i me es P.O. News Coun ri Leade w 2 ews ay 1062 r B Media 151 Media Ga t b b ication many le B eaco be r ur unty une P.O d e , Gazette bb S B r Inc. g ia e of comp PAPER eaco C , Times C er 141 r n itize p list s l eas I S n nc s l n PAPER / ete t compile P. S e . Journa Media to Se Media to .O. P. D 1 S St 2 Suit C P. A a ; 5 4 uit 56 033 O. O. h l a O. rt tt h earwate . 90 n ar C Peters . oweve s emp 9 0 B B B e e 1 4 B B ausewa S A & l 1 o o o s 4 t ott A o o Gul 9 1 1 h utr l t d x x x 9 Enterta x x 117 t l 00 00 S h t St.St t t 15 69 302 . e t. h b 1 11 S y f to 1 b 970, , S 9 y t r S r to 9, t N. N ur 07 t 1 2 it h N, utton var B . con y 5 , 1 . D S W, is g PPalm ra 7 ureau B T , , B S S S . r. i ampa Clearwa Clearwater, C a , S i nmen B a l t t t ou , Gulfport, y v t t l . L . . ureau N earwate reasona . ac d Peters Peters .Petersburg, argo B Peters s . . , lfport, Harbo l t v so L n , t d argo t h 33 u , . d Releasest e , e 33770 r b b C d or, 6 m c b ble urg urg l r itor es 01 earwate 33 , ur Beac d 33773 337583 70 34683 g an irect 7 , gui , 36 773 07 33731-1 33 33 33701 d h, d 7 7 organ ly e 01 31 33 r . 1-1507 to 33 I f 76 y veri 76 ou i 7 zat 5 h fy i av ons o t h e ei . any sutton@spt r Thi i n quest s f ormation FAX: lis FAX: FAX: FAX: FAX: FAX: FAX: FAX: 8 1 t X: 3 is i - on 259-767 893 823 823 789-8980 461-565 446-67 89 32 327-7830 39 585- 2 7 89 530-303953 535-44 397-590039 i onl mes.co 99 21-6965 85-7388 5 9 s 9-8980 4- 7-556 9 1-6 4- a y . -741 - - -77 -771 -4400 8 9 2 2 b one. 4 16 5 826 41 ou 25 32 23 22 m 3 6 3 9 3 1 1 t

CLEVELAND STREET STREETSCAPE WFL WFLA WDAE (ClearChannel 4002 RADIO Wee (sen Wee Tamp Thri T T T T S Sunbel Suncoas S (mont S Journa Safet C ie he he he unse enio enio W FLA DAE (ClearCha 4002 S rr LZ uncoas f es Tropica d aet P. Gazette F kly kly a t y l O STATIONS y a r r e 1847 yer t a t V hl Har l Voic C t Nic ll B G e P P C ) Bran y) onnection 22 onnection Newspapers 621 t a r asc ne azette 698 la h de Beacon 30 y b k t a n e R w e l o ll N o et Ne B eview 40 l o enger 250 r s ews P N reeze 63 1 f 100 re res w F ews 271 l l s a. 1886 ease s 24 s 3 l O. to earwater 8 0 0 1 0 60 4 5 0 8 0 3 B e-mai W Eas 2 S d 1 0 o W. . U. Bar He S E. 9 Gandy n on d Dunca x unse Brando U. U. t h S. t S 9 r 157 B S , S. S. t. k Madiso t on h a FL t Hw l: woo , . Av y , H 1 S S t 3 [email protected] 38, ve. Te 9 . D 33 wy B . , D n 46 y , [email protected]) Sa l N n r. StSt. d r r. v Ra 1 A 51 . , . T . 24 , d Tampa, Blvd. 9, , E f n Ct. Be ve. 1 ampa S et . C Petersbu d -104 1 , 9 . St. m Ne , Tampa, l i ll y , earwater , o S N eai Safet . Suit Har t , stations) . w . TTampa, , , S , Peters S Clea r uite 33 P 336053 uit a e b Bluffs, or urg, y or 6 285 uffs, 33611-3410 33611- (813) e ns) Har t 84 rw 203 , , Richey 151 37 3 b 33 33 336 , 46 ater urg b C 3602 33 76 or 7 l 95 earwate 05 77 , , 4 33 3469 , 33 3 0 7 465 7 07 62 5 r 2 7 33756 518-053 FAX FAX FA FAX FX: FX: X 8 8 FAX: FAX: 8 FAX: 7 813-24813-248-9999 813-221-9505 8 8 813-248-8888 1 1 FX: 1 2 2 1 1 3- 3- 3- 7- 7- 3-221-9 3 3 3-248 -654-6 -6 8 839-9393 651-1 221-9403221-94 8 38 44 5 5 669-563 831- 584-19235 5 5 7 896-2922 65 7 4 47- 89 3 3 31-3299 0 7 2 25 9 4- 9 6-17 6-1 7- 3 5-5 3 -75 -756 - - -292 1 2220 2902 0089 0099 0809 0005 393 989 988 995 827 3 00 21 4 8 6 6 5

CLEVELAND STREET STREETSCAPE RDA 2700 Tampa WRMD-AM WQYK WRB Tampa, W O WP WMNF WL WLVU-FM WLVU 5 WKE Pa WGUL-FM W WFTI WW W W P. WBVM-FM WMTZ WT WXT WHNZ WF (C Q G S BB l ea P SR UN-FM BT SO DA 2 MD-AM LA 3504 UL-AM BN-A R J-F S -M 1130 Y-FM B Q - r M-FM New FM F P. -FM - A 10 -AM C F 551 -FM AM - M Tampa, FM h M 36 anne 621 121 5 l

Ra d i o stat P S T S 38 T ampa ampa t t or 203 800 O. O. ld . . lm 9 0 1 Peters Peters t i smar 0 4 0 6 ons B B B Centra Ric 8 0 o o W. E. S G N. 1 Morr Har ayvie x x pringe U. 4 00 , , ra . , Mart h 33 3360 336 33603 t Armen 8888, 1 Martin , h cont. S. y ey b b b t 3 808 h S 6 607 609 i or ur urg St 467 w W l t H so , 03 . t., A 34668 , in w g N. 3 ay B n 1 r 3 ve. nia ) , - S S y 7 l , 33701 D 46 99 Lut v 33 , A te 3 T .Peters t. Lut 1 N d r. r. , ampa ve. r d 8 Ave. 1 9 S . 716 . S. h , 130 F 4 uit 5 h N S , e l oor 576-1 e T t

r e . ampa r @ psa@.org (Spanish) King Peters , KKing 1 33 b 2 urg g 4 [email protected] 67 (Spanish)(Spanis 0 , ld (813) (813) Blvd. Blvd., Blv 38 33 9 , b (Spanis @gul.net 33 (Bo urg 6 7 29 b 83 , 4 33

Ban t h

FAX FAX: floor (813) 7 08 k s) r (813) t NewsN

N ew N FAX: FAX: ew s FX X: s s (813 ( (813)(8 813 F FAX FAX: FAX: FAX: 813-855-4100813-855-4 813-23 813-287-1833 813-876-1333 FAX ax 3) 3-876-133 : ) 238 725-3500725-3 8 8 823 5 576- 238-1802 39 7 289 2287-1047 871-1333 8 823 282 319-5757 4 4 8 8 4 8 8 7- 7-64 1-4 1-1333 9 - -1 - -575 - - -114 - 8001 9 2 8098 80 2285 3 233 15 47 3 0 5 25 7 4 7 80 0 3 7 5 0 0 3

CLEVELAND STREET STREETSCAPE 18-TV 33 Tampa Univ. 16-WUSF-TV P. 13-WTVT-TV 10-WT FAX 9- 3-WE TELEVI W WLL WXT 4 WU WTM WTI W -FAT P. 8-WFLA-TV 8-TV 333 SJ R F F C NB PB Gov’t Pin B l. O X B S a nellas S T D S B B T/B 42024 PTV/PBS S -M Univ F-FM X 321 v’t C y A 31 -AM D P 130 1145 F 400 -FM A 206 -AM 20 S A 520 -AM N U-T SF-TV Tampa S -V P. P-TV A w 790 ews I O cces C V N ounty P. S s TATI

O N 9 St. S mram Tmills@w www.we S t 7 202 O. O. O. O. [email protected] . 21 0 1 Peters Peters 1 0 3 0 7 2 B B B B Ches S. 11 . 0 o o o o W. Was Execut 66 Nort Gan 1 E. E. o O hestnut Par x x x x Gan 2 s f f t 33620-680033620 Fo Fow t t Sou A 3111 1 141 4 Kenn d h h Sout owler f b b outh h 0000, 033, dy k u.org la.co ve St A h ur ur e dy ingto ve. l B r , 0, i nedy N e B g g v N h l 3, S r v . BBlvd. e l S , T T m , v t. , , . d Ave., A A NE, F t. ampa amp Pinella Tampa, SSt. 33 33 d. C , l n FX:225-2770 . rd orida ve. , T a. , ente C T ampa BlvBlvd., 71 7 B T , Petersbu ampa S l N , 02 W l earwater amp a v t T TVB100 las 3 . . , d ampa , RB VB100 33 r

Peters

33 ( St. . D , news 33631-3113 , Par Tampa,T T 677-4 a . 6 r , 33606 2 burg, ampa . Petersburg, 30 33607 33 02 1 N, k, , 9 32 33620 b 611 -141

) , 39 S FL FX:2 35 46464-4724 33756 urg 033 te wrx 33-00 557-1010 33733-0000 , 33609 33619 33781 33 . 0 , 200

b 33

g, 09 FAX @juno.com 716 576-

57 00 557-101 -0000 33702 FAX: 02 57 2 FAX - 0935 (813(813) ( ( ( ( ( 813 813- 813-:974- 813 813 813 813 FAX: FAX: FAX: FAX: FAX: 813-87813-871-3135 FAX FAX 3- X: & ) ) ) ) ) :253-082 437-2 32 464-44 57 9 9 6 974-400 461-131 228 2 823 6 577- 576-6924 437-2034437-20 5 FAX: 74-5 74-4 20 54- 74-4806 28 7 7- 3 1-1313 9 9 - -1 - -1 -1 - -692 - 2234 2000 3025 9 2994 8888 9338 0 38 8888 32 7 0 890 300 000 925 000 71 92 32 1 1 1 6 6 3 4 -

CLEVELAND STREET STREETSCAPE

Mag Tam Editorial 4350 Journal T 4 F FM A MAGAZINE Hot 28-WFT 22-W

FNC F 66-WX 44-WT 38- 35-W 32-WM C amp l ccen ori h agazine PAX St..Peters AB mpa In O ita-V 692 ristian-TV WTTA da d C C NEW a S epen t

FT P. LF-TV PF-T O P E on a 2531 Bay B Tren S O -V 1130 X-TV a G-T T 404 -TV -V 720 R-TV - y 2531 y S TV T d 402 amp V Business P. d S V ent

P O P.

a Bay P. 76 175 No C T 200 T S amp amp l t 90 it O. O. O. ori . 22 y Petersburg . 5 N 1 2 5 0 B B B B F S. t d o h 0 ew i o o o o W. Ba Portsmout E. N. 14 LandmarkLandm a a f a’ rs S Par x x x x 4 S s B 33 t t Hi ld 2 t s H . t 2418 6 200 6 Cyp h ureau N Advertising Advertising . A N b n D 922, 11 k ypress i S 61 ll Peters d ew me C ve ur . e t. s p. 57 ept. , A ypres b r 85, , 44 , 0- g g ve , S St. N s S oroug s SS. t C treet , 33 33701 C . 41 A . . Tampa S l Peters Suite Petersburg 33731 N h h D b earwate S ve. St.,St t 1 716 s 2 anne . te r urg mp . r. Rd., , 6 6 Petersburg P , L , , d., h . Ste.101, l StSte. T T arg 1 ace amp amp A 800 80 b L l 33623-4185 ve.

arg urg o 3623-4185 , 0 400 r burg 01, T rg 33731 33 00, 33 a a amp o , 33 33 33 771 75 Clr. 3377 40 T

3771 6 6 amp 33742 7 a 8 0 0 0 -6 3376133 33614-2417 813 7 6- 1 922 2308 a 33607 FAX: 5 N ew s FAX F a x FAX: FAX: FAX: FFAX: FAX: F 8 8 8 8 FAX l in 1 1 1 1 3 3 3 3 e -44 - - -6 ) 821-5800 :531-249 892 57 893 873-0219 57 894-383 8 3 876-18 87 535-9427 530-7539530-75 289 892 791-4800 822-5083 577-5500577 3 7 54- 2 73-8225 35-942 2 8 5-56 0 2 0 6 6- 6-1 -545 - -777 - - - -444 -1827 - -5 00 8206 3288 2828 2828 3232 0000 9 3 800 6 22 6 7 7 0 6 5 9 8 4 1 2

CLEVELAND STREET STREETSCAPE forw …an Pine C S Conra T S C Pine S C CO Pu F T PR P E TIMEWARNER

amp l ven t he t un rim l l ALENDAR ori earwate earwater . . rward bl O Peters Peters MMUNITY-A nd C Per ll ll da i FE e t c oas a a a d Magaz L s s Re don’ SS B ’ Pu i f s v A Par ormin yo a t Cu b b l i n’t our rt I y ation n N bl r O r 115 urg ur g s k A E w 6 ews l S i NAL tura 7 c forge vent g Council’sCoun d i T

orget e 14 ne nnews O amp Re vertisin g

C s F EVENT it CO CC Artist P.Artist S l l s O ation y Ca ociet a Ca RGANIZATI E E MMUNI to to vents l B SS en l ay 1112 g en sen the s ART y

d Fe A e d S o ar 722 d ssoc ar f Florida d S Amer eration a C LIN ATI copy www.clearwater-fl.com/ClearwaterEventsCalendar.asp S P. www.stpete S Pine S 2 . t t t 2 901 5 O. O. O O . . . E 0 1 30 Petersburg, Peters Peter O i f N 8 4 00 (weekly) (weekly c B B S Is ll America N 5 a S tot o o tat M U. 66 D a clearwater-fl.com/ClearwaterEventsCalendar.asp l an S x x s Par M re t rsburg, S. t t e Par . 9 282842 h . he d w L. b Jup 51 te.org 1 S Ma k ur W t. 9, K k S B Main , , t. a i g i l 33 in Sa N N ng te v y , 33 d S e C FL 33702-6040 r f # Stree 7 , u . w et l , 298, DrivDrive 81 earwate 9t D 71 e Street S 337313 y eet P ian te.104 h E 6 or Har ll S 4 e C a t Office tree 1 n N.E., l Ric J b earwate ffice! Program one Ric or , r Semino t h 33 , N. ey h 34695 s ar 76 , 695 3 d 5 r 465 son 33767 443-1500 Coordinator, le Fax 2 ordinator 33 x news 77 2 to FAX: FAX: F FAX: 727-453-7855727-453-78 8 8 8 who 1 1 1 3 3 3 - - - 7 893-7 657-67 44 289 2 8 57 7 453-7860 892-5372892-5 522-50085 92 8 57 56562-4681 NA wi 9 7 7 9 15-1 7- 3 3 9 9 7-1 5-1 9 ll -154 -1 -4 - - -4 9 7465 8223 8 6 387 0 6 8 2 000 981 29 21 4 00 1 60 7 4 9 8 8

CLEVELAND STREET STREETSCAPE P l mig p capt hav A i ke rogra h l way otograp e ht to i on room s sen h m t , av r especia Coor y d e h to f out a o any r sen p d th h inato , lly otograp b e even d u whol a i t f a r p t l he ts an h s o ot e t d h p h t press o o e h a s r he an t ot k c y ee ome o o d wi release u p inc capt ll h trac Pr arrange av l to u i d e o k y ess e n , o in o s bu u wit f a y r an o t l nex f oca h P u c o d an r r y hoto d s one. t o l h ocumen even somet person u op r 42 ne , no t, w s i p me s t o t l stor on eas f w no s h ly sq e i a t e f t e con u o s . yo ee r – I t an u t t is z he ac e d y v in o t press ery e . t d he I a f itor phot i yo mportan Ma re u may l in wou ease o an S tree no ld s d t y t to ou t

CLEVELAND STREET STREETSCAPE sectio seve n n 43 a ssista b usi n n es ce s

CLEVELAND STREET STREETSCAPE ( C 14 Ro S ( C 1 G Li ( Pa 3 P Ban ( C 4 L AmSout f consu a provi pi i S Un Bank nconven e 727 727 727 727 ll treetscap isa ignatur 6 45 00 h l l l ar b r l earwater earwater earwater e lm 65 1 i b b d simi ert l d y 7 1 k an er erstan C Di L ) ) ) ) de G a o Sout Gul U angan Har 446- 7 7 467-1 l lt y t eve ks bl f ra 9 89 l l S S is a wit Ban ass Amer 6- h i asi e r h y, Hig in t i f b -7 ng Resource ence serv l aw o 2 2 e d h to Ban an or h , , , S i , t 74 7 9 001 stanc f in k i FL FL FL , he F enio Sma mprovemen h t , b 00 1 , V B d h t g FL i wa i S an 2 6 . k , c ice a ces es S C t enio Harr t 33 33 33 a y he h tree l ks e e r ll y earwate 3 Bou a . Pr 75 75 75 V 46 or d B Nort t c o i i t urin r usines es c i so t ff 5 5 6 he t 84 ot e V l y erin evar r i i n de Presi c o h h C g e f er A t l r n esources for busi for esources eve C g t Presi pro venue area he d s s t l reso earwate d b Ban duri l an en construct j an s ec d are u ks t k d en t , r e S may c t r S l es uit t h iste r tree a h t t e h a cause d. may i s on 10100 a t n t c P om may . l eas N of g co f o - - t e 44 n Fi ( C 1 C W ( C 6 S (727 St. 5801 LyLynn Synovus ( C 1 Lea BB ( C Is Bo 727 727 727) 727 727 unTrus 30 01 235 l h l l l l f acho earwater earwater earwater earwater an structio t &T b uc Peter h h ovus etersburg, Is Cl ) ) ) ) R d T k E Jo 4 S. 9 298 82 44 298 l ogers h eve an E bl 9 Co 5 vi ir hl M states t t 3 4- 9 h er a d d Bank Ban -146 - -144 -1 l er i Street l 2205 8 onair ssour Ba an , W Ban , , , , treet 7 221 B , , FL FL FL FL S Financia 26 a usines n d k , B y 0 8 k of k 1 S A FL 33 33 33 33 , i f 00 tree Financia North A Tampa Lending n 76 75 75 7 venu 33 Is 67 s t 7 5 6 l esse Ban 7 l an C 09 n e ente d Bay k l W e S Officer Offi r p a r ecia y M s anage l is t r i CLEVELAND STREET STREETSCAPE referen servi and line, out, enter an customize T Center Pinellas County BusinessDevelopm We P H C Locat C b ex C Deve T Business Assistance Partners We ca P H 11 Locat C sma A associate SCO ( CorpsThe Service o are pro B t t strateg inc company-speci a provi l T R Bus oca SCORE he h ne, d nd he he he h h usines ontact: Jeann ontact: ontact usinesse h d ours: 8:3 ours: 1 os esources i d vice one: 727.461.0011 one: am ministration st l b b erprise , f u rea C ll essiona l ices, R PCBDC C C education rea e expanding, site: site: ence i t d eal l de n governmen l he i i mized E it it opmen b eve i b on: 113 on b in . g dy ness Ass ic y y usinesses is e usinesse ( s ) : T g tec PCBDC b r cen world o o : an he ass p d a l usinesse to o C s an l f f mar www.C www.score B M ( 47 J i l C C ding, succeedsucceed. 727 nter vo wit b an f C C h 0 ua to usines d l l blends on l l on. earwater tra organ i ll C h d rary 30 earwater earwater l l nica 07 b stanc t d 0 a earwater earwater a l s ommerc e 0 n untee f k f usines h . an S ) rapp or lourish m. a i experienceexperien l . b training an eting , f is n tree p C C 14 F 5 ) . i SCO s e t T oor . usines m. c . aining i ret d l . he t 32 l l l ues. ng for a eve eve earwaterF d s Creec – ass e i 0 compre an s ff zat C want businessbu Ass t -6 r emp 1 t – , an r reso h U. , ecte l R i , Wh s C earwate 115 2 d you. y S f , i tec l l counse A , t. 5 stanc f , , 800 E stanc . an an i Retired Executives nt echnology FL S. d h , , treetscape inances T e on d FL FL p venue i commun s p Pine part stanc o h eve apte h, courses, , ether . partners l u Sma provi d d inform .or . m. d to ex ff u. oye 33 m. s 33 33 r OffOffered or h er S S c by l , to g ormation t. l e iste improve i 75 tree tree es ensiv an ll l opmen an mprove 75 76 c r s ori ( e expertis l ll a e an 222 , r i in 727 help C t d pat f you s 5 , Nort d e are d managemen he Regiona re B 5 2 Specia d d h e operat ou h g d C t t usines i 1 a.or Fr s ai or e counse ip Progra t p h b e ount . ) organ i soun applications y c n an p avai r i area e i. counse 461- are y pplicatio onstruct assessmen p h g t organ . ise, l o m. o g ment youry coor ass S a wit u cen w l y b i is uit v starting st l s ons r d a – 00 l i en usines t Econom o i zat l ble h st b in 3 e t ff d i 1 e b l usines u zat ot , s in p e g 3 inator 1 m i r otto e i o t r an 1 . o g wit m. h n to i f 1 n ons o e ts s f d o r r o m h ic r s f s , H C 11 Locat Ei Contact: counse by wor an counse F b sma T Entrepreneuria Sma We P H C 1 Locat WeWebsite: Phone: Hour Clearwater, Location: 113 Business Jeanne Contact: t f o members Finally, Program. Affairs Government its through Legislature Florida the with interactions as well as advocacy grassroots and leadership for opportunities professionals business offers do Chamber to The research. as internet well as Plans Marketing of and development Business the for public the is to computer available A Chamber. the at Thursdays and Tuesdays on Center Development Business Small USF’s and SCORE from representatives with classes free and counseling through information business of array broad receive a clients addition, In topics. business variety of wide a on experts respected highly to referrals including counseling business individual free public, general the offers Program Assistance Business Commerce’s of Chamber Regional Clearwater The RegionalChambero Clearwater We P 45 o h R he h h f usines ours: ours: r roug E d t one: (727 one urs: 8:30 in b b busin he E k ll Un t site: site: ll d s he - e: one i i h BusinessDeve b on: 110 on ustr Chamber : h i l l op usines (727) ness vers s ors ing hamb B : i ass - t usines ( Epi s on www.sbdc.us www.Si www.ClearwaterFloridawww.ClearwaterFlorida.org Jean T Clearwa Business f 8 8 s y 813 o . , ampa 3805 130 an l l many i a a l ex l earwater earwater r i t ee colla 30 ow-cos - C stance . . y a m. m. one s 1 ) d p ente ) ppt a o n 90 p laboration er C Cleveland C 464-7 461- sem s . f h l m. – – ar Ro 5 , h l Training(SBDC R l Sout eve a ts 5-5 ssocial Creech, FL con iconBay.or 8 5 5 anne t esourc s r Assistance t d . ne – h t an eech p p i in 00 numerous nar riguez 33 800 , , SBDC S l entre 5: . . 332 f an l m. m. FL FL FL r h tree identia d opment Center an t 11 f 00 6 an he l .ed s F even si d S 02 33 33 33755 l or , e t BD de ori d p S S nce ex h t ents. u I and ’s p COT , C 75 76 tree tree . a N y ( m. reneuria Assoc g serv d C 727 55 enter t. D t o d . l s , a’ 5 0 are u rive Specialist p 222 b S netw opportun s t t r B ro uit usines ) i S reso usines ce 461- tworking ) taug . portunities BD f i , f at essiona e S Commerc S s BD uit l 1- e C inc u tra ist 00 D s 200 ht r is e C c s irecto l i e 1 u 2 n y o Par 1 de 1 o d f i l ff n o 0, u er g r k r s r e i CLEVELAND STREET STREETSCAPE sectio e i g commu h n 46 t clevela n icatio st r n eetsca d stree n s pla p n e t

CLEVELAND STREET STREETSCAPE evening custo and destination. Whe whom M $ eac b d spa D d h use I pro a In provi 32 Current in s In an T pedestrian- C Bac mprovement t nd dd he 52,10 e estination owntown owntown usinesse l owntow ages f or eve t t -acre d lp rastructur he he en h j c d • • Way • • • in e ec omer $ t t m e to de h he new as ngs. 8.9 l k than g an wit D near t . needing er 7 ma P $ $ $ w 1 emergen To , l upgra l groun a an owntow a y an water so $7 an 5 16.1 64. 20. 9 rospec e d l h , s h stag s n b jo ke suppor ding mi is t t ic o S cc d s f d , . he h g f mus as mi 2 2 f f iv tree C a h uture b scape indin inc riendl no Th rou e ul er 3 ll wi Clearwater Clearwat l mi mi e e here de t earwate s h io i create ll f c wit mi a n f ront million io ll i f l a an to t a moviemov x t t t v u ll ll gh n g ields n c s La y uti be i io ion S o break n ll d re h g t , d ew y pro area d b S d y area, treetscap io is ff C e is t n ke i . d tatio s ve t ee s f on l nvestmen h t s e area si l increase un he it n d. , i b owntow h eve s , currencurrently h gnag i r j new 90,000-square- d y s h k trai ui n Par ec er r f wort ig an theater An overnight f ro d ewa ic growt capac f f current o 1, a ld n ollowin e ro h l t Beac le program r d an m l k, 800 cata a -spa wi s is in S t additiona owntow e m b , v he h quar an lks d a execut g enc o a erage e to ll d ththe o n b regiona i h, S vi h G P d new re l t t n S f ys an in servatio by tree very ve y ass roject ly wi l tatio b h roa ttheir spa g t d e Memoria e t f t he ran es bea Cl d n o esig off visitor comp ll Par $$2,000 f i each, an for r s i o t n resi d al me earwater Oa , v c h nnual t l C t r wi er tras n t itt e wa e r he an e vi f pointp k l it $1,000 resi n is l oo the ks lp S ooffices. unc s f s d d le ll y wi s n o rs t d y quar d l par i 995,000 ian entia more h ormwa ete be r tor h ot t re S d owntown’ to d an ll fofor l to co a Ma a creatio tormwate c wage h ec C entia ome h l be s s ans, of t iev s f tim trans d do d ausewa e ac utur e . wit investe o ks an wi in l r Downto pro uti depa n To f thathan resident ma e un t e aarea ill in e ion t squ an t Li l b h a to as he f e o l e o f crow loodin pro en v be it i j i b de orme tthe r uare t areas f ects ke arture d erage monorai Pine s y a rar retent o $39,949 4 ential s city 1,800 c town downtownsdo y a d are r 7 award i cata f j a o ma rac mprovement ect Bri dow R new gaze y t d in : u f etentio owntown d ’s ll a rage ee g avai in but ks in a d s upgra annual l f overa later i ded i ys s pro in o specialty nt new g o in nnua 9 t t s b an jojobs ter r County e l he n t o t o to l ecialty o t t w trips ree t a bbusinesses f f he h wit j area d he . o a ect ble if ips availa time er p n f receivreceive residential d ll r d vailable p is t th l d in h s d e an wag surroun annin pl ecorativ he are edestrian- . b aroun owntow c f owntow availablavailable. Ot ex g is in age o etwee a s ore e d eacheac storesstor due r n average t to l often t h t itt he R pu r he to e a ecreatio g an d o a le r d bl ClassClas l urin f d to or crea to ane new d enhanc year, d n e $69,476. foot owntow the $8,500 i in uunits have n owntow n c their s t Myrt construct relocate f he t 9,476. To g elocate c ar riendl g r s ree annual ancements te e ore A region. A nnual e area f many t t. d tra o n par qualiqualify, he l a a eve ternat off le plan t T r c Par ion. more an h ffice he ref ff l lanned regular ig n even A y k oic i n fund c l venings venu d h area, k. opment b t wage o c in o i ting ein o e wi ore, f e T th n h g t of he U. ll he for g wi i f e f s or . o S. is r ll . CLEVELAND STREET STREETSCAPE f Whi than down in t A b an open store pro t to b M Bus C c an l an Deve t an con In to wante mont open approximate I to p Pu In d C Situation Ana iste f ee h h he on irectio ommunicatio usinesse usinesse u l C os eve recen hile an re ei and preparat 200 d d d d bl t do po wntown rpose l l h j c j eve pr r i ect d e ththat t unct c b near a i ness Suppor a ern d f c is l cus ll on hs l e opmen ront rea l wou t key t T sta i an 5 some d ine Wor vat he v ssurrounding s ow , currently a l , t n er an t c to b y to cc representat t d centere oreowner it k o D k by i erns, omer s o usinesse wi rrently pro e mamarket s s y . e n ld f d S owntow ess ou wi ks k n comp o As one i h d to d t retailr o tree ee neig ll Ha h f businesses S o a wi urin eve ly n ll t j t wen commun tree be es ec dd ld w t mus p Boar are gro be ll s h f n th 1 agrees o t as e ers t rive nee t d 2 Meet l hb maintaine l t an g r opments S he an h ete in meet segments:seg t he t P a t u mont s aroun start paramoun treetscap l a s t construct , is n earne d, ubl d or d ps detrim wi s w do be 1 . a d i a s oo . ve case.c Mar s B t 8 a b Hous owntown dd h C T i ere h ree to ll l ng d ecaus i ou he oo i wit l i i c market mont riment c r s ysi u cat earwate n ng iscusse hs l are itiona l d os to W f t be ose k g d . t o Econom rom t d invite po T e d h , f s i o to c i e t t f iv o d he d ng Ma t assoc ow ro h he excitedex s l w e r provi t e ose ly n a i oo Study hs work ll e ks he ei t on on comp t as P m cc in . pe l Sta wit to in to areas: n coor pro r in oetwi roject d Fo 6 d r a an within g r . ess d nee pre t two- C in n to kers d i S mont the i he Regiona t to d plac y ssue ll k h at pro l an d h estria d tree j eve e owin e ect b showed e l d ace d ei th f to a i d d ete a E h k ons erenc MaMandalay he d ot inate iscus b B success co f r ee d o in T to with old l s , t ou usines the hal b ow ic an h hs uce ld a . he t t business n an P p n g ll downtown,downtow . otto he P h crea eas broa ed e Deve T rogram o t h : d h ta f to a tra l tra are n s d r e he d to parking m t d t C oader wante asin ttimely, S Pu he Meet t ke Ha f that witwith t possi he should h t m no treet ic ff ff o te s d he hould genera of an some am bl r i i at l iscus streetsca S sses, ll c 1 c Deve f opment l Av g a p an ine upport c 8 i d t on is Meet pro venue c , downtow i ro l he b g f t businesses n d . ea tradet ble D mont ul he wes C iimportant e ongo environ g . spacess j 48 to owntow s t ec ommunication r l an o In ngoing allowa r j projec l he scape visitors ect inc l opment or t o pro f vironment c so i pu he t k t n onsens d f order t , ee , he wit hs d an area. roa partia g C l l , Par sses t utions u providing der bl j irections t wn overa ommerce he ec ct w h d p it d to pr immediately oviding ic h s project, d u e k h it t n to commun and BeaBeach Ma , to way d s d ing to ret i er an ThThe comp , an mar as to open. l u Partners owntow ta held representat jec d tail be ll . c e Clea s. b d in d T , l k we e businesses, . learwater, diately S osur to t t es A he Hal in ana l he h y k , treetsca performing S imite opportunity opportuni cces eepin t Wa a t l s a , ll g c tree a the there ete h T C t pr on support D f p foruforum as Stakeholder epro e approximate l he i allows h ysi t cat lk ro epartment i h n he , o urc s mar c viability d. t t ows ip as in erns: j f proje d he an s b g program ec i are C ons. Merchants ecisio , b usinesses makes pe h i j f one one D ve l ec d y and t usines ron eve previous to jects, o nd any downtownd owntow w Way areas t otothers pro s t f he muchmu share as During wou Sciento t f l l l ro is n an residents an an o s of disruptiond j businesses d clear f , f ect w d m keepingkeepi s inding Meet e an in ly e d iscusse these thei o ear rive ld o as hese . o in f S w ide ly T , 1 w better d n an f treet an ta he 8 ma t ho ir l ners eac t tra n he ogy i ts h as ke d n d , by a er g de ff d t es h y . , i c CLEVELAND STREET STREETSCAPE are cont Th busin t t f T Percept esta i are tra pea b t Osceo h Li Access and Way goa C a D new t N are so encourag some encourage O s t is W Par h d ssues o he he h h he t hese h dd a e urin ommunicatin eac e urin n oreowner ke r a h er a l ntinued er s lp ff utio w e t t i k ononly c percept try k perc expectations l C le ition b he e nesses bl i e par to l goa c h pro in o t d erception ear it ee b g g is h h , is is a la f perceptions i i eve y an n eac ssue g it pro n e av ge t t construct h no 2002 n k a h i ly he is j t g m l A , wor ctations c on ect ing he d i i o expectat e co ceptions e d t venu n an s l to h t current j d d opment dialogue f l succee ect ivergen commu to in questione g i s pro s iminate construct enoug s ivi o n t ialog s season s , ks to wan he is ge h t ang par n t d the w d ar d , r e owntow j actor vita in t g e t wa t owntow hen e ec t lp h s h t h k d t f c to to l t of a o er i a areas down e ree indin in on ly t an d. lk to h t p i t (Dune f t canc l. d s on t e is d t g par resi creatingc a an th an e feas m with par wor an J wi h , here par a t e t are h r on i us d par stu scap on-s ron s ei o i ntown n ix d d av tra d ongoing ll ononly k w t n d a n d g k ucat r t n he k i k in o rus b C be dy ot in b d ent e d t b h as stak ph s in tra ff pr in f nee C ou l iscove l g t in) e o er usinesses g eve h to e. perceptio h ic akeholders. ree or l g g h i f s require earwater i be ase pro ig is e ff er s vat mportan e an . an h t , th instea co i wit be Wit h ds i an t business entat h owe a parking t c s ore. l t he an our he addresseda d i e , j environmen par wh s ma i vo dialogue ec d tto perceive s r a w h nvironment t h d p d ho ble h new wi s v e , d t l pr eve l ions perio j t be ume a k d i d an maintaining S i o is o ree s pl d t . t in treet f g i , r i h o n to Whil vat to ea t t t tor to . s d a morem i l g h he f a s availabilit ssu opmen is T o ts n hile river owners in t t p s r provi p he o wi ds f ores crea e s t communicating l ththat to o are ar par f on-s , anne throughout h tthe through e ommunicatin a d F ll f C d er o Stakeholder b k commun eve or in crea h s oof l no ing f , te as eve ou k wi imme e de eav whe wou res th downtownd heavy t in t t t he a d ree is he t here an ity. eavy d Harr l a t an v g oper te mixm l a be open para t e nd amp avai an eh h y ma auran Streetsca d t r t ld d env unication h t aactive reso d 49 equat ( par d owntow h i avai i St a d cles business iate so j o have traffic s roug l o ll t S le er river a f and . i ave e to r is commu tree ronmen k n ble Peters people ts u l par i l in Meeting ly ssue a presen par w r A mmunication i e involvementinvo c aarea. an ble ncorporat ape g h t to s venue in bebeyond ould es t par h par sses k throughout a abo tra wi n k d es in cannot f l d bout . e ing b an ron on on area. gat project A k g ll ea k e urg ff t Wh w in t l in ha can no d w ic in t g i . , ho is C l hile t ssue h and g W h g Myrt . ot h commun wit C ) o l v oug alternative t t erin T t no eve T er opt or he h l f e f he live, t a he e eve o he directly direct h t i some ll h e to le t s the r h pu wi w rive o he d l h le g streetscape o accessi i t peop ei wit high an percept percept on with w t l h h owntow downtow be f ll an wowork he ma p bl r A ei er t Town d . not f l th esta he s h venu aces o i There d r e ve are ot c add i ang S an j cat r own le s o volumesv S residen treet par allevi t e commu t ere t wners he r l treet bl an h route ruc bl d iv are own excit “t . i i r i i Ha l mmunity o e o e o s A e essed. e is t n k viate d h tra is n . he n n d opt dd an t in h ents . u ru S c ll ur visit es , ted In pro too a ments is sti par p ore, om g ff d Meet d ” sit itiona l overa whow e s i i t to urin an tra i ll c on o o h nt traffict an j nd ls k e a ect l f ex a t ane in b ff o . h t to d i ou g . an i i g n er ll ll . st c g y s e s d t , CLEVELAND STREET STREETSCAPE 4) 3) Downtow 2) While 1 C a k W K M Deve par agenc overa s S campa T Communication Too - C - Ot - - - Resi Secon - - V - Resi - - AuPrimary concerne T Au i e h t he ) l te f anagemen eve . h ey ey y ocu T er Peters i t , le messages ner c e d myc l i l ll opmen t are s an i t d ience M e y i he We Downtown N Clea D Do D cconstruction new des Responding busbusiness si c s gn s on ary Au ary s t an present he i d h l de ew owntow owntow wou ra s b d earwater.com t f h essage sire, am . i overa wn h iv S ur tor pondin t a t wit Interna e d d to C a he rw tree egy s s e d shops, s r g ent ent t t t it t k b m to ld ience construction con s governmen ree pr m a C h: ater y tthe Boar t T er f f d to h s l e utur . o w ompanies i t ll s i inc o i s s ly mes We ience mar and a d s n o r ts S n n n f message no in t d i i patience o treetscape StreetscaStreetscape h l a m C h elected l d, s d owntow d emp b Clea restaurants an s f too u e a l av t h to wi t y , eve usinesses/ earwate i pro C he s de s area earwater z ou C an FIT l d au ommerc s ivin e e severa ll t h ls . he in l a d e t an ld l a In am j o S d ce accessibl oper ec he inc ff ff l t , y provi g ience s var Par ecte be ect d national a ers/emp agenc o off po is i t b f n nteres in dd D ational owntow l ro an u be er r l . going i ks s owntow i i maintained s ou de regu an t c nt m ition e pplays project pro s d b d he an de s on i ble. us a an o usines s ls s an d d o l l i Suns oo d s f e g wi oother t a owntow i u a pparking d th l n s C a d , ff a l in ll he trendt retai r on, o g k ommerce ll specia n ( n an R r ecte resi f CVB stakeholders y ou d ecreatio commun promot forward change n commun h emp ee wi contract s akeholders DowntownDowntow in impor emp Partners locatio l. r o d ocations. s ll d , e secon to w ents throughout P create n l an l ge d L -us ners S oyer ortant i l cre owntow commun TA nes o d i , n as n eate y , tor to e neig i businesses , i ee b d g cat cat magaz s pu FD h , usines t ar continued C d aan an he are ip s roler 50 wit i owntow -NEW y bl i walkable, wa O Clearwa on on hb , d au envir Ma proje T n ication committed i , h downtown s roject s t t or commun i etc in d vironment ses i he s ne ve e too a in ience S h water wntown access.acces s t consisten oo mitted h , ) he pr pro S an C ls n ic tree s d -VIE i progresses, d l n C unique accessi vitavitality d may ia e s j t ect assoc l s stent businesses earwater t v l t a ogu h i PParking t W i t P d s h a to i . developers.develope e ue i o rogram be t vertisin t a T tor 15, h s t t h e doing i ble a messag h at o may places es use s t an i f s an i wi during ons e the p . to d is there d T d wi l ll , age a g be partners h are everything still D ere ot as , n t be overall ll es sect he Bui thatth owntow is h use help l par e abo rythin attractiv sti e t elp are available city till ld he d r i o d out patrons outsi istri ll t in n ilable mai open se o f ’s city.c h ctive g o everal f in ip aintain We r b n t he t de . utio t they h he hey b s i for on f s or o n r CLEVELAND STREET STREETSCAPE 1.3 Consider 2.2 Create 1.1 Create Strateg - Loca - Loca - Potentia - V Inten pro Ma 1 Objective Strateg promo C O co O b on O O t O pos O T recommen T O - he h h usinesse h b 3 Consi b b b b b nv es er b am i t j 6 jective 5 jective 4 jective 3 jective 2 jective 1 jective j i nta pro he ec t e e jective e i ve d b n are t o te in pro e Crea D Partnership. wit be e IncInclude h er c ie an b i s d ess t e i o owntow jective s n c s d a o outcomes s s w s i d . used h t j tor owntown f o ix d pos ec an access i l l t wit i f : : : : : : a c ation e ncreas he e resi resi pr C h S Faci E C Bui Ma ll t s d d a a nsur uppor am ommerce l time i s t un h i e-mai t ear s l throughout s resi mar he pro consistentconsis singlesin i i d d ld v promopromotion new nta b n l are: s d itat e b roughou ent ent ot ly to p e f k b erstan i er d j ail l message ro n y ec in now i . in usinesse h ent t commun t ece g e , s s bus h o v m e t Main subscriptio t b we un h a i a b way he pe s an an usinesse t s av ain jective i , c s pos l tor in e k t d d i t b d f t pr d d he h e d e i erstan y message f estria esses t an presen indin roug y S g s i s the pri andan i i togethe l ncreas t vat treet t t s ea e Ma b sta i a d h i v e cat cont egi de s o t roug e ion, d l us e construction c f, oo k wit in s h n a ers g a nce message d e e e d , ou n an an her. i , n tra n h s D S ff k th an i vertisin i par d h nu n to i project he h h o tree ort gnag a owntow d d ththe t forw i g ff wit ip other ou ld n b d construct oject resi exc e pplan i k overall ou pe , c s er t f ward th in t t t commun oste h future in o o s construct P i e d t i g d s f aall temen t g rogra bbe h estria the t ent h an t do f updat pl an he o he av r in roug n do e to proc r an an d via wn d strategys owntown e s Developmen vis transfo local ofo downtown D i ocess. ates, ot the on tra . m in time d sits. n ble owntow t T to i h t h t e 5 h ma f tra he an an y . ou ff or sformation i l 1 e w es on change, markets i l r duringdur renderin c ly town , ea d n ff d i t downt e d pment t nta , s i he construct ou locat for t an c irectiona f d i o he ocusin tuat anand in ers b r n in d t s ntown jective downtown area. rings, t D o Deve t easy ree , pos construct i he i on f o owntow on resi through wntown streetscape Boar d n treetscape o g t owntown c d s. s i scap f e t l d l i owntow on a private i an s opmen on the materia community.community v ent cc d, complete. he are e d , t ess an e r he f n s downtowndownto e p ocusin i partnersh partnership redevelopmredevelopment on pro b p l an d ar Partners ations ase to pos t developments,developments Downtown k . . n ls d inform j Boar in ec in area. d b to i g t g f usinesses t i on ormatio h ve a ens t on mation. d, ip h l h ternatives s roug s t i t o t p u he h wit he f re a to t t he h n h can . ou and an d t . CLEVELAND STREET STREETSCAPE 1.9 Create 1.8 Create 1.7 1.6 1.5 1.4 P 1.3 P 1.2 P 1.1 Strate - Resi - Bui - - M Inten wit Bui 2 Objective * Associate 1.5 Wor 1.4 P Economi h j ld b k d usinesse gi now e Create Crea G P C S C ven oth publications. the t c d t area construct construct t Regiona agen s he h he he h h d e artne l l l l e istri reat reat e ac ac ac ac i her ei op e am n outcome c s t d ld d promise d overa i r l d e e e e k testimonia S Deve Cost m e to s b or c catio pro owntow e e trateg ent b pu wit d d d ren a signage y utio i are r er z a and a a g isp isp s c f s to wit e ocu l bl e l cou j sing l postcard s . h ear d an ect oca advertising: advertising: l ll i i s negat opmen l l o on sti in o i n h ering ay ay se c h p y use n f, d e s ly an ld s ll owners i s ofo a . l d s s l le lp 1 ctur an o on ecte resi n e “ ll on open owntow . in a to commun ff b 1 d personalize ls t S area. downtown areas suppor t i d s he uzz ic v treetscap t d rec strateg f d crcreate o e t o e he exc ro e d tha isp ent u h f hat project f an ” m D r eedbac t a h f ntown cen d o he a i l s websit i o owntow temen a s p owntow b r d supportive b n f wou y t ou b in i pro o a brandb C u ic t d cat ct throug dev usiness e f d l owntow centra an earwate e t portive r l t gete ocation f and te. logolo velopers he ld j d k e an o rack ec t d owntow ugh r an t $ f h n he d outsi us t or pro n 20,000 a k av d send d in se Deve w l l . itsel on , card, i overal b l a t downto e percept areness ocation j downtowndown n emp he r in ec d rarie s n t de wou wayfinding, vertisin b in he f to rall futur t l to n usinesse s * opmen in broch t o d yfinding ty C ree s inc finished regular ure f owntown ld own mar strategy l outoutside d earwate store i chure . fofor on l t owntown un u 5 scap g correspondence de 2 k s ed t business the d eting f businesses s undin Boar f erstan ront information d custcustomers. y e or pproject construction o urin project. pro for r pro , ormation nesse f poster , inc d ondence t s wit sses g he . those Pu d g d j ec l to urin u t h t er downtown bl he d on he t suppor an a in promoting t i for c h g message construct ro it outside g d omoting roug Re a an that t le b and ht he l ou ation d d t h owntow t the e ou t s i t h on pro or t a he t . Mar d j n ect pro owntow p k l . ay c etin ess s in g n CLEVELAND STREET STREETSCAPE - - - Increase - Ensure Intended outcom residents time E 4 Objective Associate 1.5 1.4 Wor 1.3 1.2 1.1 Strate - - - M Inten C 3 Objective Ren Associate 1.10 Su nsur l ear j j d nded outcomes l ly in erings: 2 e d gi e e C E C P I E Rac Focus Build Increase Ensure S comp t are s l t Disp news t commun ocations ncreas he h h s u d nsur ncourag ignag romot e ommunicat ontinu an i os a re throughout b n outcome s d d t k inc i mi d k new e Cost Cost m l k t y 1 ays card: l e wit ownershiownership he l e etters s reso discussion ete i t l t e y z e u ququick e a t mont e e h d sta & h new t u understanding . A ex i . e us s s tra cat a e to se u on VMB: Undetermined lt t d. re i . k r , st c ff s ( e a 1 e o an e promo l t hly Sam responsresponse es a in i ll i h 9 ur f n c par constructio l t o a d n ignmen e g he mar d comp n so l ld news with ternativ on f d esignation/rout tra e k oste v er irectio in t thin i open as s te h k ff the s i g etin a t $ $ Postcards: i l h S s l r c t aints ex ette an to 0 5 3,000 3,00 trateg t av and by o t reso o ultimate i he of @ @ on. e u i g n n d st businessb f e d r g regu par r reso k $ $ tra 0 . materia i timely t commun curren n maintain e artic he u 50 60 o y g y r f ff k c time 4.10 u in l Memoria es, i tra Myrt nta a c r l y r e e g c outcome s ff t an s es cus i suc an l ls in tuat ) l in ocations i f ine c le Unde o d i ( t d f po inc i.e t all r h reso ormatio y omers easye ositive Avenu neig s i citizen on as f . l l o and mapquest o u enue C nd r u 5 u de s 5 and ausewa the 3 r hb access - r an he . 1 c . communication project es - in relationships n or concernsc 1, d pproject. succsuccess in f is par h ormatio an f s ect o tionships oo up Apri to y r $ $ $ $ $ ) d unication k curren 1,200 3,00 ,0 3,000 7,950 t Bri d d components. in h inforinformation provi 75 ate a assoc l. g d o t d 0 Inc 0 g n a provi f oe po d. urin e l t ternatives de t he a l with an i u tra b at de ou g tooltools de project. tra d i ff o construct t i ALT n businesbusinesses c ff inform d on avai i con irection c ormation when 1 . in the 9 l d a f ormatio itions d ble n pproject esignatio i on project p s to par an . . a ma d b k n ou in ke to is g n t CLEVELAND STREET STREETSCAPE Signage: undetermined Associated Cost 1.2 Look 1.1 I Strategies - Rein - Ma - M Inten s Coor 5 Objective News Associate 1.12 1.11 1.10 1.9 Inc 1.8 Provi 1.7 1.6 Provi 1.5 1.4 1.3 1.2 Ho 1.1 Strateg i gnag 2 Loo j ociated Costs age: undetermined d l d etter: etter: 1 inat e e U C P Include I C C C S and C ( C (Suns programm a ser response an an ncorporat i Se d ff to e romot es e reat reat reat reat h h s i e e d d d n ecte outcome s am am e ld d v l e i u nta ens i S e, rac projecproject v h Cost f m t S de de de orc he e e e e trateg perio at h ia ea b b trateg inc i t in d in z a a a news k er er u e e-mai feasibilityfeasibi S downt e r l e-mai e p re oca te b mont C e car , a treetscap s l pu tra s t l tra u b usines l h acemen h L e d l earwate an i centra conven d ep ng ran y ig i roug ds i information y bl ff nes S l l ff s c in ette 1 d me h treetscap l. i 2.9 town h l i formation . i c h hly . c g c d ( -ris 1 up ot on Strateg ar , to in & c t s h d C ) r h l h on d d S e e g ass i of a -News artic t po downtow voicemai os a i e e - r treetscap ate en cc logo/branding h managemen h an o r c h wit in using e a ot i i erns. f resi ess omeowne stanc n t t d f s Cleve w l y o/brand e ormatio t a 8 l e meet h in t d cc o ho , 2.4 s ot signa in d @ com a an esig f e f ent wn ess f o t eland commun regu e $ h ormatio wit ) nage. emporar mplaints. atten l. d r 50 e os an i pu P ng pu - n C business to up romot h an e 0 n d I o bl l P r s bl a regu t w (inc businesses f in d d Street d assoc d r ication d Up compan appropriate ication at e ho isp “ urin on b n ex Streetscap d i e y l. usiness-oriente cat d e l an l t wan i ar ay distribution) news construction ate temp st he h i es. g onstruct at t ly i d ot i mporary s o h . n construct s ) T i n up roug to ons t up g l i ow f in 54 es o to l f printe ette o and d d r e d , n . r ate istri neig be an ate e on-s h wayfindingw t Ha he Up r design d ot s inc d to wayfi b esig d ll hb i ma i i S h d ut nt o recor t s an materia d treetscap e d l e ate yfinding, n i u gnage e or o istri r j an out d to o d downtown t ex h ” e h r of Sta d d t oo d provi d roug b h i l ing st ets t owntow signage. ut $ an on roug h ntow d k . ls i 9,000 n roug e e . d s assoc e g as a h h business de t an ot o h pro d h C c appropr ld roug i owntow ou -Vie d h h s t y t locatio e e j i n a a p at ect t r r f ll t u acilities emp w construct meet directional directio u i o h bl ons s . w ou entran ions. ications in i f n l at t , o f oyers i ormatio rance, t ngs r l e he is , t , i area on . . . n CLEVELAND STREET STREETSCAPE promotiona ot Econom S commun to a T Bu 1.4 Wor 1.3 1.2 Provi 1.1 Strateg - - Deve Inten d o S 6 Objective dd he uppor om f owntown h C ensure j e ition ommerce tota dg e r d so o e B S C d b d t f i ic u l d uppor , e egi e owntow owntown usinesses reat t t i cos t he r h cat outcome s that h c Deve t i . k es s es n l de l e pr i t wit may o materia on , regu e f wit a p t the t o i he vat S i l s uni t r n h opmen s treetscap he n t h t i i be ronge n t t , h l . Ma pro e C a he i cus a f i at i s strateg ormit t r s l e i earwater d l a meet at i s ff in commun DDB ve d b owntow , t ort i omer uct mai t sor ves S r s an tree partners y wi s e i s b to i ng . l o o d e l e m ll serv og f f s s t d Pu h . message requ s t eet an an P n he i ir o wit wit cat rogra bl e i i d d to nterest ce D i the h a h c i h i resi coor ns on r ip s owntow uni i f e C n a ir an m s ommunication ll t expectat m t d he wit fy h t an d t d ents an ra he . i to inat s M l professional rea d oo h t d year eg promo gro os l t n . ogo t k e h ll he y t Deve ocatio os an e u i ’s o is o ff ps D f . e 55 ex n d ort $ t owntow te w he 35-40,00 of f w i l ee st opmen ho al s n s t ho qua i budgetary he to l n wit o serservices o h g f h uni f av d sta l b h av outreac it owntow n u e t y t 0 fy e ff he d Partners Boar an that o ge an t t v i he categories. y possi m er i t nteres i i d, nteres e mpac f h def messages ro t n he an e t m he b b ff h in d usinesses i orts li i l t p a es it t fe Regiona reso t in y i com to s. in s Clea o . o promot in f promo promot f u t b f b t he r undin ein he c rw inatio es . l pro ate C pr g in te i h n sen i i g n am nt j r’ g or n ect g s f i ro t o d t ng he b f . e to m e In r , r CLEVELAND STREET STREETSCAPE