Fashion Briefing

Fashion Q&A Harago hannes hogeman india Briefing Co-founder, Très Bien Harsh Agarwal spent much of 2018 exploring London rural India to find traditional weavers and fabric dyers. Today, for his menswear brand Central London’s retail scene Harago, he works with eight groups of artisans has a valuable new addition: stationed from Tamil Nadu to Himachal Très Bien has set up shop on a Pradesh. He designs made-to-order shirts, quiet passage just off Wardour linen trousers and jackets in deep indigos and Street in Soho. The Swedish cool whites. “A lot of the industry was fading,” men’s multi-brand retailer has says Agarwal, who’s based in Rajasthan. “I a booming online business and wanted to work with them to help preserve its new outpost – a compact, the culture.” — lho 1 gallery-like space – features a thoughtful mix of fashion- RRRoad wisp of fabric, while the interior is Japanese forward and understated brands, a cocooning nest of soft tones and including Bode, Wales Bonner, madrid tactile textures. Customers will find architect Auralee and Lemaire. — jsw “We want to dress everybody, accessories and leather goods on Jun Aoki has all the time, which means the ground floor, while the women’s Why did you pick London for that we have to work hard on and men’s floors are further up. A designed a your second physical shop? making quality essentials,” vip room on top offers the most We’ve wanted to open outside 2 new home says Nicolas Yllera, co-founder extensive customisation menu of Malmö for a long time – to be and creative director of newly Loro Piana any Loro Piana shop. This includes in Ginza able to show our world in a launched Spanish company japan made-to-measure formal dressing that reflects physical way to more people. RRRoad. “It’s been a learning and made-to-order cashmere Being a small, independent Loro Piana’s process,” says Yllera, a former Italian textile and fashion brand knitwear, footwear and accessories company we need to think member of the monocle team Loro Piana, founded in 1924, is – all produced in Italy. The striped commitment through every decision who’s now based in Madrid famed for its roster of remarkable tote (a perfect beach bag) and thoroughly. But choosing to discreet and divides the work with his fabrics, which include rare vicuña made-to-order suede slip-ons London over cities such as brand co-founder, Pepe Otaola. from the Andes, the softest baby should appeal to brand newcomers, luxury Stockholm, Copenhagen or The label’s line of understated cashmere from Mongolia and the while exclusive Ginza products are Paris was actually really easy: Haeckels jumpers, T-shirts, chinos and grandly named The Gift of Kings: crafted from lotus-flower fabric that all our cultural references and london Oxford shirts are sewn in central a superfine wool from select is produced in tiny quantities. influences come from there. Spain from recycled-cotton breeders in Australia and New Loro Piana fabrics are used Plus, we have had a strong UK Dom Bridges, founder of the sustainable-beauty blends. — lho Zealand. It’s no surprise that this throughout and the cashmere- following online for many years. brand Haeckels, based in the English seaside rrroad.com level of perfection would find an covered sofas come from the town of Margate opened a second outpost in What are you aiming for with audience in Japan, nor that the new brand’s furniture line. Store busy east London earlier this year. “I wanted your brand selection? flagship would be in Ginza, the director Miki Arakawa moved from to show that small, coastal towns can produce We’ve always mixed things that elegant neighbourhood frequented the Bond Street shop in London to good, scalable businesses just as much as are maybe a bit unexpected – by discerning shoppers since the take up her new post. Loro Piana cities can,” he says. Haeckels is impressing hanging smaller up-and-coming 19th century. is a natural fit for Japan, she says. (1) Cashmere-covered the discerning east London crowd. Across the brands next to streetwear Japanese architect Jun Aoki has “Japanese customers pay attention sofas in the VIP candy-coloured space, sustainability meets smart labels and bigger houses. In designed a new home that reflects to detail and their mindset is not room (2) Jun Aoki’s design in seaweed murals, cork fixtures and the London shop we wanted to the brand’s commitment to discreet to show off.” — fw undulating exterior furniture made from recycled food waste. — gc bring back this feeling of not luxury. The façade undulates like a loropiana.com (3) Spacious interior haeckels.co.uk knowing what to expect. We wanted to emphasise that by not having shop windows; there’s a wall in the front of the store Rejina Pyo so you have to come in to see london what’s hanging inside. And the offering will constantly rotate so “Men like to have fun with their clothing,” says you’ll have to visit often to see Rejina Pyo, the South Korea-born, London- our entire vision. based womenswear designer who’s known for her fashionable yet utilitarian designs and has Looking ahead, how do you just launched a unisex collection. The decision to enable men to buy into the brand was Loewe see physical shops changing? spain We’ll see fewer spontaneous inspired by her husband, chef Jordan Bourke, as shop visits for a while, especially well as by the partners of her female colleagues, many of whom kept asking for Rejina Pyo Fancy bringing some of that since tourism probably won’t outdoor freshness indoors? come back immediately. A lot of menswear. The new range includes button-up chore jackets in a minty green decorated with Spanish luxury fashion house stores will probably offer a more Loewe has recently launched integrated online experience, Hawaiian beach scenes, and colour-blocked shirts and shorts in terracotta and dusky rose. a line of home scents that took through customer service and root in the vegetable garden. videos. Plus, there might be “We conducted countless fittings, editing details such as sleeve lengths, shoulder shapes The candles, wax candleholders, more opportunities for people home fragrances and rattan to book time for personal and even buttons,” says Pyo, adding that unisex footwear is next. She says that Bourke is a diffusers smell of honeysuckle, shopping and shop visits. Ward Trisha : juniper berry, beetroot, coriander tres-bien.com helpful adviser. “He’s really honest about what he will and won’t wear.” — gc and plenty more besides. — jsw still life still rejinapyo.com loewe.com 3 138 — monocle — no136 no136 — monocle — 139.

Load more