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Aim Julydiet Vol. Corporate Social Leadership The Autumn has seen an important Pub Association and Anheuser Busch on Contents round of conferences in Europe, with the Social Norm Approach to reducing social responsibility and a pro-active alcohol misuse in the City of Manchester industry as a central theme. Hot on the (UK) and in US Colleges and Universities. footsteps of the Amsterdam Group US Government Awards 1st (TAG) conference reported in the ‘Social Norming’ involves education Major Grant for Study of Wine September/October edition of AIM, the campaigns which look to reverse binge World Advertising and Research Centre drinking in colleges through publishing and Health Page 3 and ADMAP hosted the 8th Alcoholic facts and figures. Experience shows that Behave responsibly or face banning alcohol on campus or saying Drinks Conference which focused on curbs from Europe Page 3 Social Leadership within the Social ‘don’t drink’ does not work. Social Responsibility Debate. Norming uses figures to illustrate that most people drink sensibly and to show Red wine could be good for The essence of the conference was to see that excess is the exception rather than your lungs Page 4 corporate social leadership as a marketing the norm. The idea is to remove the opportunity and key to company policy pressure that college freshmen feel to Alcohol and Sleep by Dr. Erik throughout all departments rather than drink to excess to fit in, as the ‘norm’ Skovenborg Page 5 being periphery to business. A quote has incorrectly been believed to be binge from Pricewaterhouse Coopers drinking rather than moderation. A full Corporate Social Respon- summarised the position well ‘A report on this seminar will appear in the company’s most important asset is its next edition. sibility an opportunity or reputation’. A study by Heineken threat? WARC Alcoholic presented at the AIM/WSA conference Finally the Brewers of Europe held a Drinks Conference by on self regulation and Social conference on Beer and Health in Responsibility in the Spring showed that Brussels and were able to announce that Helena Conibear Page 5 the beverage alcohol industry needs to a European equivalent of the ABRMF build trust and reputation as the public for Europe has now commissioned its Book Reviews:Moderate first research. The initiative, guided by believe the industry is less responsible Alcohol Consumption and than the petro-chemical industries, Professor Oliver James of the University pharmaceuticals and GM companies, of Newcastle aims to help fund impartial Vascular Health by Aafje infact only tobacco scored lower. There alcohol research which to date is Sierksma Page 7 is a full conference report on page7. underfunded in Europe. A summary of the conference can be found via This was closely followed by a fascinating www.brewersofeurope.org and extracts The Art of Moderation - an seminar hosted by the British Beer and will appear in the January edition of AIM. alternative to alcoholism by John Michael Page 7 WSA International Code of Practice Page 9 Volume 12 No.4 November/December www.aim-digest.com www.drinkingandyou.com / News from around the2 world AIM Digest PO Box 2282 USA BATH, BA1 2QY, UK France Tel: (44) (0)1225 471444 A bill aimed at lifting restrictions on wine “Alcohol and youth make a dangerous Fax: (44) (0)1225 427444 combination, a $53 billion problem that e-mail: [email protected] sponsorship, particularly during sporting can lead to increased crime and traffic Web sites: www.aim-digest.com events shown on television, has been www.drinkingandyou.com drafted by 12 French senators. deaths and one the government, parents Annual Subscriptions to AIM Restrictions were first introduced in the and industry need to solve”, the Institute Single subscription to AIM Digest on- 1990’s as part of the Loi Evin on tobacco of Medicine stated in September. The line(published bi-monthly) £100 or $175 and drinks advertising. They have been Washington-based institute, a health Corporate subscription level of £500 or $875 for AIM Digest on-line and the monthly widely criticised by all strands of the policy advisory centre affiliated with the highlights. industry, mainly because of their National Academies, urged higher federal Please make cheques/drafts in British pounds disparity: while as events broadcast to an and state taxes on alcoholic beverages, sterling or dollars payable to AIM Digest at tougher state drinking laws, better state the above address or email via international public can display adverts :[email protected] for foreign drinks brands, events identification cards and improved policies for detecting and stopping underage Peter Duff – Executive Chairman, considered to be ‘binational’ cannot. The tel: (44) (0)1225 471444 senators claim that this has lead to unfair drinking parties. As the report was being email: [email protected] competition for French wine producers issued, the alcoholic beverage industry Helena Conibear – Editorial Director, and have asked that wine be excluded said it will increasingly target its tel: (44) (0)1300 341305 advertising away from youth. email: [email protected] from existing regulations. Elisabeth Holmgren – Director US operations tel: 001 925 9343226 The Netherlands email: [email protected] Spain Ann Hansford – Medical Research Assistant An attempt to include wine in the The Netherlands has seen a fall in alcohol tel: (44) (0)1300 341305 country’s ‘anti botellon’ law, designed to sales of 27% to 31m litres between email: [email protected] January and August this year, according Sherry Webster – Communications Manager curb alcohol abuse in Spain, has been tel: (44) (0)1225 471444 dropped following protest by the wine to the Dutch drinks organisation, PDG. email: [email protected] trade. Nevertheless, certain clauses will The report pointed to an 18% increase Kevan Manwaring - Publishing Assistant still apply, although wine will not now be in excise duties on alcoholic drinks, as email: [email protected] affected by the warning labels and the primary reason for the fall. The SOCIAL, SCIENTIFIC AND MEDICAL advertising regulations introduced by the increase was made to cover a •70m COUNCIL law. Among these are hours and budget gap. However, PGD chairman, J. Peter Duff – Chairman UK Blauw said the move had had a negative Helena Conibear -Editorial Director UK conditions of sale, a ban on sales to Elisabeth Holmgren - Director US USA underage drinkers, and no-go areas for effect and may force smaller producers Morris Chafetz, MD USA drinking alcohol. to close down. The increase in duty has Prof. R Curtis Ellison USA The decision to withdraw wine from the also increased the amount of cross Dr. Harvey Finkel USA strictures of the ‘antibotellon’ law was border shopping with neighbouring Prof. Dwight B Heath USA Germany and Belgium. The largest falls Dr. Arthur Klatsky USA taken after heated debate and the Dr. Alfred de Lorimer USA intervention by the Minister of in Dutch sales have been on the borders Prof. Oliver James UK Agriculture - who defended the unique of these countries. Currently taxes, Christopher Jarnvall Sweden nature of wine and its prime role in the including excise duties account for 75% Dr. Philip Norrie, MB BS Australia Spanish diet. Beer and cider producers of the price of alcoholic drinks in the Prof. Jean-Marc Orgogozo France Stanton Peele USA and suppliers believe the exclusion of Netherlands. Harvey Posert USA wine is unfair as one of the favourite Dr. Erik Skovenborg Denmark drinks of ‘botellon’ party goers is a mix Sweden Creina S. Stockley Australia of cheap wine and coca cola. Dr. Thomas Stuttaford UK The EC has told Sweden it must relax Lilyane Weston UK UK USA its laws concerning alcohol purchases Dr. Elizabeth Whelan USA The UK division of Bacardi has dropped The publisher takes reasonable care to ensure the accuracy from abroad, on the grounds that they of quotations and other information contained herein, but Vinnie Jones, the former footballer currently constitute a barrier to trade. At is not responsible for any errors or omissions. Opinions and recommendations quoted herein are usually excerpted, turned actor, from its advertising present, if consumers cannot physically digested or condensed, may be edited for continuity, and are campaign. The aggressive image of transport the product back to Sweden, only part of the opinions and recommendations expressed in the original sources, which should be consulted for details. Vinnie Jones as a role model or suitable they have to request Systembolaget the © AIM Digest 2001. All rights reserved. Material may be image for Bacardi has been criticised by retail monopoly to bring it in on their reproduced with attribution to AIM. several quarters. Published by: AIM Digest, PO Box 2282, BATH, BA1 behalf. 2QY, UK AIM page 2 Policy News 3 Binge-Drinking in US Government Awards 1st Major Grant Ireland for Study of Wine and Health New research shows that 58 % of the For the first time, the federal government moderate drinking, federal agencies have drinking done by men in Ireland is binge of the United States has committed a been primarily concerned with research drinking, the London Press Association reported Oct. 8. The study conducted for large sum of money to the scientific investigations on the adverse effects of Ireland’s Health Promotion Unit further exploration of the link between moderate alcohol misuse. This new grant will found that 48% of all men and 16 % of wine consumption and lowered risk of support multiple research projects to women in Ireland binge drink at least heart disease. better identify some of the mechanisms once a week. Ireland is the highest of all responsible for the observed positive other European countries in term of The National Heart, Lung and Blood health effects, as they remain poorly binge drinking.
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