Ready to Hit the Ground Running!

PR Company PR RUN Co., Ltd.

www.prrun.co.kr Tel 02-2135-3731 / Fax 02-2135-3732

2019.11

02 PR RUN’s Mission

03 Organization Contents 04 PR Service area

05 History

06 Clients

07 Forte Parts Greetings PR RUN, specialized in consumer goods and lifestyle industry, is a PR company that customers can trust with its outstanding PR performance and commitment in order to provide diversified strategies and services in PR Consulting, Press PR, MPR, Mice PR and Wide Media Networks. PR RUN Co., Ltd., established in 2002 as ‘Appletree PR company’, has changed its company name to 'PR RUN' to become a stronger partner who satisfies various customers in a rapidly changing media environment.

Company PR RUN Co., Ltd.

CEO Hoeseok Lee

Established September 2019 Year (Former, Apple Tree July 2002)

Business • PR Consulting • PR Planning And Plan Creation sector • Press Release Development And Distribution & Monitoring • Risk Management And Media Relations • P.I / C.I • Press Conference, Photo Event, Fam Tour, Etc.

Contacts Tel 02-2135-3731 Fax 02-2135-3732 [email protected]

Website www.prrun.co.kr(www.atpr.co.kr)

307, Tojeong-ro 3rd floor, Mapo-gu, Seoul, Republic of Korea Address (Yonggang-dong 43-5)

3 PR RUN’s Mission

□ The value PR RUN pursuing for PR

Real PR RUN communicates with clients by sincere heart.

Unique PR RUN pursues our creativity without imitating it.

Noveltious With fresh ideas, PR RUN accompanies you.

□ Slogan Ready to Hit the Ground Running! PR RUN will strive for the success of our clients.

4 Organization

1연구소, PR 3팀, 지원2팀 (2019년11월 기준) Corporate PR RUN Co., Ltd. CEO Hoeseok Lee Name 307 Kwangsan Building 3F in Business license 369-81-01606 Address Tojeong-ro, Mapo-gu, Seoul number (August 30, 19) (Yonggang-dong 43-5) (open year/ month) Number of 20 people (full-time positions) employees Capital stock The end of December 50 million won Settlement date (payment) (once a year) 1. Corporation(O), individual( ) Date of incorporation 30 Aug 2019 2. Category: Services 2018 (2,753) Type of Business 3. Event: Advertising, PR, Online PR, etc. Sales over the last 2017 (2,622) three years 4. Large enterprises( ), (million won) 2016 (2.398) Small and Medium enterprises(O)

CEO

Based on CEO 1 Person RYAN PR Sevice Management Support full-time Management Support 1 Person Employees PR Service 17 Person 20 Design 1 Person Members PR Team 1 PR Team 2 PR Team 3

Design Team

5 PR Service Areas

Marketing CRISIS PR Service Management

PR Consulting

On-line Communication

Media Management

6 PR Service Areas

Press Release And Issue Development/ Distribution And Monitoring Of Press Release Promotional Request

Press Conference, Strengthen Relationship With Industry Status Quo Analysis / Clientele Analysis The Press Effective Method Search Risk Management And Media Relations Define Pr Aim,/Form Pr Strategy And Plan/ Development And Producing Of Tv, Execute Pr Weekly/Monthly Magazine Article Contents Press/ Promotion/ Online Fam Tour, Seminars, Trend Monitoring Retainer Consulting Result Analysis And Evaluation Professional Entrepreneur, Ceo, Pr Reputation, Service Service Image Management

Exhibition Investors Relations Event & Marketing Network Promotion Employee Communication Promotion Consulting Entertainment Public Affairs

Sales Promotion Marketing & Advertising Service

Customer Promotion Buzz Marketing

7 History

Changed the company name as PR RUN Co., Ltd. PyeongChang Global Peace Forum 2019, Start-Up Seoul 2019, C-Festival 2019, Hitejinro TERA LaunchingPR, 2019 2019 Coca-Cola (Fanta, Toreta, The Tansan), Banobagi beauty, Donchicken, Paseco, HAGO, SICAF2019 , Daewoong DnC, Twozone Chicken, Memebox, Autoplus, Cellreturn , etc Expanded and relocated company office to Yonggang-dong, Mapo-gu 2016~2018 2018 HDC PARK ROCHE, Hangso(Moleskine, Parker), Secondskin, Moskorea, K2 Dynafit, Popsockets, International Manufacturing Technology (Ppuri) Fair 2019

2017 Ebay Korea, G-market, Purmil, Welcron, I Databank, Accor & Ambassador, Design Korea2017, Enuri, Kalisco(Saboten, Tacobell), Hotel Cappuccino, SCI Information Service

2016 2016 Beanpole Olympic Campaign,Visit Korea Committee, K2 Salewa, Dootadutyfree,Beanpole Olympic Campaign, Coffee Expo Seoul, Coupang, Tria Beauty, Hanssem, Droptop, Sofraum, Maxmovie Film Festival, Daewoong DnC

2009~2015 2015 Hoeseok Lee Inaugurated as president of PR Four Seasons Hotel, Benjefe, Samwon T&B, Heungkuk F&B, Midancity, panpacific, 2015 COEX Foodweek, donga-otsuka, Keumyang, Exhibition of Young Man Hur, Seoul International Book Fair, COVA, R50 ShillaDuty Free, Lotteria, Treksta, N Seoul Tower, Natuur pop, Hitejinro, Hotel the Designers, 2014 Newzealand Tourist Commission, SodaStream, Korea Foundation, Breville, AROUNDZ, TGI FRIDAYS, 63Buffet Pavilion

2012 Daesang, Chonggajip Kimchi, Macallan, Dorco, BOA Technology, Samsung C&T Corporation, Epson Korea, HanwooBoard, PCALife, CentermarkHotel, AventreeHotel, Animax, KumhoPetrochemical Volvo Korea, Papa Jones Pizza, Pulmuonewaters, AnatiClub Seoul, Reebok, 2009 Garden Five, Heinze, fissler Incorporation of ‘Bernays Appletree PR Company Co.Ltd’ 2002~2008 2008 MILLET, Gmarket, Nikon Imaging Korea, Microsoft, Apple, innisfree, YES24, Hansae

2006 Moved into a new office in Mapo

Winenara, Heineken, ShillaHotel, Unix Electronics, Byucksan, GSK, National Museum of Korea, 2005 LorealKorea, BMW, Ford Korea, Starkey, Clubmed

2002 2002 Appletree PR Company Established

8 Client

Global Online Shoppingmall Ebay Korea 1st Online Shopping Mall Gmarket Korea No1. Hospital Solution Lemonhealthcare General Living Appliances Brand Paseco By nature Newzealand Tourist Commission A master of Bifidus lactobacillus Purmil Global Cell Phone Grip & Cradle Brand Popsockets Becoming a Premium Coffee Specialist Café Droptop Gyeongin Port First Premium Marinabay hotel Seoul Hospital-specific Cosmetics Solution Daewoong DNC K2 Group Performance Sportswear Dynafit Healthy life, happy life Daesang Wellife Korea's largest food industry fair Coffee Expo 2019 Global animation festival SICAF 2019 The startup Startup Seoul 2019 2030 Hydration Coca-Cola Fanta, Toreta, The Tansan Natural consequences Banobagi beauty Lee Kyung-kyu's Chicken Brand Donchicken The Essence of Life Specialty Food Mall Tablewithlife New Standards for Used Automobiles Automobile Curation Beauty Platform Memebox Global No1 LED MASK Cellreturn

9 Forte parts PRRUN Experts CEO Hoeseok Lee

2019.08.30 ~ CEO of PR RUN Co., Ltd

2015.06 ~ 2019.08 Bernays Apple TreePR Company CEO of PR - 2015.04 Forward Ventures, Ltd. ‚Coupang Rocket Shipment Campaign‛ - 2015.07 Opened and promoted Hanseem flag shop Daegu - 2016.08 Samsung C&T Corporation ‘Beanpole Olympic Delightheart Campaign’ PR - 2019.02 2019 PyeongChang Global Peace Forum 2019 PR - 2019.03 Hitejinro TERA Launching PR

2010.03 ~ 2014.12 Imok Communications Co., Ltd. - 2010, 2014 Samsung C&T Corporation GALAXY Worldcup MPR - 2013. 03 Bean Pole Outdoor Launching PR Co-author of “God of Promotion” (2014.10) CEO Hoesuk Lee 2008.02 ~ 2010.02 Team leader of Ham & Partners PR Team 2 Strategic planning, - 2014.02~ Released CJ CheilJedang Sandalae Crisis management, - 2014.05~ Netmarble Dragon Ball Launching PR Media relations - 2014.02~ Volvo Cars

[email protected] 2004.05 ~ 2008.01 Marketing Director of EnterSix Co., Ltd. 1994.02~ 2001.10 Head of Public Relations Team, Grand Department Store

10 Forte parts PRRUN Strength

17 years experience in PR agency, Based on PR performance of more than 400 clients It's a PR company that our clients trust in. Faith and

From public relation planning to execution, Trust crisis and media management More than 20 years of experience Through communication with sincerity We work with customers Considering customer success as our with know-how and network. Know- Commun top priority Provide creative PR services. how and ication Network

Ready to Hit the Ground Running!

11 Successful Case Of Risk Management

ISSUE: Daesang Chungjungone Product Concept Theft Date : August 6th, 2015 - August 11th, 2015 Crisis : Chungjungone, the No. 1 pasta sauce maker in Korea, conducted marketing activities after launching new Daesang product . Sam Pyo, whose market share was only 1.4%, claimed that Chungjungone plagiarized its original concept, including the main slogan "Travel to the Taste‛ => collected previous evidence and information such as Chungjungone’s commercial ‚Journey of Taste‛ in 2012, framing Sam Pyo’s noise marketing. ISSUE: Lee Young-don's Eating X-files MSG Harmful Broadcasting Controversy Date : February 2012–December 2016 Crisis : Channel A’s popular TV show conducted ‘Non MSG’ campaign and left huge doubt about the Eating X-Files harmfulness of MSG and it became controversial again. => In order to provide scientific evidence, researched case studies that academic-government-media community would be able to all agree. => 2013.12, the FDA announced that it would hold a promotion campaign to inform accurate information about MSG. ISSUE: Muhak's Discharge Of Waste Water From The Ulsan Factory Date : December 8, 2011 to January 2012 Muhak Crisis : Reporter from MBN investigated Muhak’s discharging of waste water and were expected to broadcast it => Muhak determined its own investigation and made an official apology.=> Adjusted expression intensity level of the detail content and excluded sensitive issue to minimize crisis. ISSUE: Increasing deposit and maintenance costs & Charging extra fees for using facilities Konkuk Date : 2011-2013 University Crisis : Konkuk increased its security deposit and maintenance costs along with imposing extra fees for using some The Classic 500 residents' facilities, such as fitness gym and cafeteria by the operation of paid membership system. Residents blamed on the inconvenience. => Tone-down by direct responses to each media ISSUE: Ownership dispute between sibling OOO and Date : March 2017–May 2017 Crisis: OOO, involved in ongoing conflict between siblings, announced one-sidedly the end of dispute concerning OO Former ownership with the counterpart - former vice president OO => Framed as ‘Not ownership dispute but demanding president for stabilization of management’ and raised issue that ‘Vice president OO is encountering his/her management ability testing board for next leadership’ ISSUE: Unprepared opening of luxury hotel Four Seasons Date : Oct 2015 Crisis : A number of reporters complained that they failed to enter the conference room due to the insufficient Hotel space and witnessed the on-going repair of the room => had one-on-one meeting with related media and avoided 12 negative articles by the negotiating advertorials. Ready to Hit the Ground Running!

Thank You

(주)PRRUN (우)04166 서울시 마포구 토정로 307 광산회관BD, 3층 Tel 02-2135-3731/ Fax 02-2135-3732 ┃www.prrun.co.kr