BUSINESS, MARKETING, & FINANCE BUSINESS & INDUSTRY ENDORSEMENT Marketing & Sales Program of Study ​ ​ The Marketing and Sales program of study teaches CTE completers how to collect information to determine potential sales of a product or service and/or create a marketing campaign to market or distribute goods and services.Through this program of study, students will learn the skills necessary to understand and apply data on customer demographics, preferences, needs, and buying habits. *Not all Programs of Study offer courses at each level.

PROGRAM OF STUDY INFORMATION LEVEL COURSE CREDIT GRADE PREREQUISITE(S) Level 1 Principles of BMF 1 9-10 None Level 2 Sports & Entertainment Marketing II ** .5 10-12 Principles of BMF Level 3 Social Media Marketing ** .5 10-12 Principles of BMF Level 3 Retail Management ** 1 10-12 Principles of BMF Level 3 Statistics and Business Decision Making ** 1 11-12 Alg II or Pre-AP Alg II; Geometry ​ Level 4 Career Preparation I ** 3 11-12 Successful completion of a CTE Level 2 or higher course

HIGH SCHOOL / INDUSTRY CERTIFICATION WORK BASED LEARNING EXPANDED LEARNING OPPORTUNITIES Internship with local accounting firm DECA

Students completing three or more courses for four or more credits with one course from level 3 or 4 within this program of study earn completer status.

^ Course can be taken as dual credit. Fulfills graduation requirements in academic or required elective areas * Recommended prerequisite ** Required prerequisite 3 ​ Application required

Successful completion of a program of study in the Business, Marketing, and Finance Career Cluster will lead to the Business & Industry Endorsement. ​ ​

Marketing & Sales Program of Study ​ ​ PRINCIPLES OF BUSINESS, MARKETING, AND FINANCE Placement: 9-10 Prerequisite(s): none Credits: 1 In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management principles. This course allows students to reinforce, apply, and transfer academic knowledge and skills to a variety of interesting and relevant activities, problems, and settings in business, marketing, and finance.

SPORTS & ENTERTAINMENT MARKETING Placement: 10-12 Prerequisite(s): Principles of Business, Marketing, and Finance Credits: .5 Sports and Entertainment Marketing will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include basic marketing concepts, publicity, sponsorship, endorsements, licensing, branding, event marketing, promotions, and sports and entertainment marketing strategies.

SOCIAL MEDIA MARKETING Placement: 10-12 Prerequisite(s): Principles of Business, Marketing, and Finance Credits: .5 Social Media Marketing is designed to look at the rise of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts.

RETAIL MANAGEMENT Placement: 10-12 Prerequisite(s): Principles of Business, Marketing, and Finance Credits: 1 Retail management focuses on the distribution and selling of products to consumers using various vending points such as chain stores, department stores, stand-alone stores, and various online markets. The course highlights the everyday mechanisms necessary to operate a successful retail establishment. The student is taught to evaluate methods for promoting merchandise, supervising employees, handling customer needs, and maintaining inventories.

STATISTICS AND BUSINESS DECISION MAKING Placement: 11-12 Prerequisite(s): Algebra II or Pre-AP Algebra II; Geometry Credits: 1 Statistics and Business Decision Making is an introduction to statistics and the application of statistics to business decision making. This course covers the general areas of describing data, probability, confidence intervals, hypothesis testing, regression, money flow, financial resources, data forecasting and management, fiscal stability, risk management strategies, andproduction. Students will determine the appropriateness of methods used to collect data to ensure conclusions are valid. This course satisfies a high school mathematics graduation requirement.

CAREER PREPARATION I Placement: 11-12 Prerequisite(s): Successful completion of a CTE Level 2 course or higher Credits: 3 Extended Career Preparation 1 provides opportunities for students to participate in a work-based learning experience that combines classroom instruction with business and industry employment experiences. The goal is to prepare students with a variety of skills for a changing workplace. Career preparation is relevant and rigorous, supports student attainment of academic standards, and effectively prepares students for college and career success. Successful completion of one or more advanced career and technical education courses that are part of a coherent sequence of courses in a career cluster related to the field in which the student will be employed.