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Preparing For\ Career Success in Marketing, Sales and Service CAREER CLUSTERS— FOCUSING EDUCATION on the FUTURE

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Preparing For\ Career Success in Marketing, Sales and Service CAREER CLUSTERS— FOCUSING EDUCATION on the FUTURE CAREER CLUSTERS—FOCUSING EDUCATION ON THE FUTURE Preparing for\ Career Success in Marketing, Sales and Service CAREER CLUSTERS— FOCUSING EDUCATION ON THE FUTURE learners in assessing their educational goals, interests, abilities and skills to facilitate a good match to the cluster’s many pathway options. Learners participate in relevant educational Career Clusters Prepare All Students for opportunities framed in the context of the cluster. They College, Technical Training and Careers gain knowledge and skills through coordinated workplace learning experi- ences such as site visits, job areer Clusters prepare learners of all ages for the shadowing and internships. information age as schools, colleges and employ- If they choose, they may skills. Education and training achieve valuable skill can be obtained in high ers strive for higher achievement in science, certifi cations that lead to schools, technical colleges, employment. Colleges and math and communication. One key to improving two-year community universities offer advanced colleges, four-year colleges/ degrees and industry learner achievement is providing learners with universities and career certifi cations that prepare technical schools/institutes. relevant contexts for studying and learning. learners for professional and Along the way, career technical careers. Career Clusters offer these contexts by linking guidance professionals assist school-based learning with the knowledge and skills required for continued success. The Concept of Career Clusters How to Pursue Education and Career Clusters identify the Training in Marketing, Sales and knowledge and skills learners need as they follow a pathway Service There are thousands of toward their career goals. challenging educational and The knowledge and skills training opportunities within identifi ed form a strong basis the high-skilled world of for learner success whether Marketing, Sales and Service. the learners are in high Learners need a solid school, college, technical background in communica- training or in the workplace. tion, math and technical 2 3 CAREER CLUSTERS— FOCUSING EDUCATION ON THE FUTURE Career Pathways at a Glance What Is the Marketing, Sales and Service he Marketing, Sales and Service Career Career Cluster? Cluster is divided into seven pathways. This diverse Pathways are grouped by the knowledge Career Cluster T prepares learners and skills required of occupations in these for careers in career fi elds. Each pathway provides instruc- planning, manag- ing and performing tion as a basis for success in an array of careers marketing and educational pursuits. activities to reach o r g a n i z a t i o n a l S CA ALTIE REER objectives. ECI SP SP EC R IA E LT E ILLS PAT R NDSK HWAYK IE GEA NOW A ED LE S C WL DG NO EA YK ND A S C Employment W KI A S TH L E A LS R I P Management and T P E S E-Marketing A Outlook L L Entrepreneurship T E IL H K W R A S I A According D Y S C N K A N P E E O G W to the latest E P D L E E L C S D W G I O E statistics, Distribution Professional A R N Cluster A K N L E Y and Logistics Sales and D A T S there are E K W I Marketing I H L R Knowledge E T L A S S A 16 million P C P & Skills A S Marketing T jobs in sales C L H L W I A S Buying and K Information A S Y R E and related occupations. D I Management Merchandising K N N E A T O E W E L G and Research L Advertising, marketing, D R E E A D L I Marketing G W E S O C A N N P K promotions, public D E Communications Y S E A K P W I L C H L T S and Promotion S A P I relations and sales A P R A T S L H L W L E I K A S Y T K D N N O A E W E G L E D I E R managers hold more than S A C C A S 700,000 jobs. Over R E I E T E L R A I S C P E 300,000 high-paying management positions are likely to be available The Seven Pathways over the next decade. n be sought for managerial n Management and Marketing Information Employment opportunities positions in sales, logistics, Entrepreneurship Management and Research for retail salespeople are n management information n Professional Sales and Distribution and Logistics expected to be good. n systems, marketing and Marketing E-Marketing Individuals with a college e-marketing. n Buying and Merchandising degree or computer skills will n Marketing Communications and Promotion 4 5 CAREER CLUSTERS— FOCUSING EDUCATION ON THE FUTURE Management and Credentials Employment Outlook n Community colleges, tech- Based on the latest statistics, Entrepreneurship nical institutes and career there are approximately fi ve technical schools offer million management and Overview one-, two-, and three-year entrepreneurship jobs People with careers in programs in business, busi- (excluding Administrative management and entre- ness administration, busi- Support Representatives). preneurship formulate ness management, policies and direct the marketing, entre- operations of businesses and preneurship and small busi- corporations, nonprofi t ness management. institutions and other organizations. In small fi rms, the owner or chief executive offi cer may assume all advertising, promotions, marketing, sales and public relations responsibilities. In large fi rms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertis- ing, promotions, Employment is expected marketing, sales and to grow about as fast as p u bl i c r e l a t i o n s p o l i c i e s . n Four-year colleges and the average for all universities offer degree occupations through Sample Occupations programs in management, 2010. Earnings vary n Chief Executive Offi cer marketing and business widely by industry, by n Entrepreneur administration. occupation, by type and n Franchisee n Advancement is acceler- level of responsibilities n Independent Distributor ated by participation in a n d by e x p e r i e n c e . n Owner company training The current trend n Partner programs, training pro- toward entrepreneurial n President grams sponsored by var- careers makes this n Small Business Owner ious industry and trade pathway very popular. associations, and confer- ences and seminars. 6 7 CAREER CLUSTERS— FOCUSING EDUCATION ON THE FUTURE Professional Sales Credentials Employment Outlook n Community colleges, tech- Sales positions in all and Marketing nical institutes and career sectors account for more technical schools offer one-, than eight million jobs. Sales Overview two-, and three-year pro- positions are expected to Employees in grams in business, business grow over the coming professional sales administration, marketing, decade; however, the growth and marketing are retail management, sales, is concentrated in the involved in the customer service and small lower-level positions. transfer of goods and business management. Positions for retail sales services in the managers and economy, both to wholesale sales businesses and to managers are individual consumers. expected to grow slowly or not at all. Increased use of technology in sales positions has increased the responsibilities for members of the sales staff and decreased the need for some of the managerial oversight. This has increased the Sample Occupations number of jobs for frontline staff and n Account Executive decreased the n Broker n Four-year colleges and number of upper-level n Field Representative universities offer degree positions. Earnings vary n Regional Sales programs in management, Manager widely by industry, by marketing and business occupation, by type and level n Retail Sales Specialist administration. of responsibilities, and by n Sales Executive n Sales and Marketing Exec- experience. n Technical Sales utives International offers Specialist a management certifi cation program. 8 9 CAREER CLUSTERS— FOCUSING EDUCATION ON THE FUTURE Buying and Credentials n Four-year colleges and uni- versities offer degree pro- Merchandising n Community colleges, tech- grams in management and nical institutes and career business administration. technical schools offer Overview one-, two-, and three-year Employees in buying programs in business, Employment Outlook Positions in buying and and merchandising business administration, purchasing account for more positions get the marketing, merchandising, than 500,000 jobs. Although product into the hands of sales, customer service and buying positions will remain the customer. This small business manage- relatively stable, other process includes forecast- ment. ing, planning, buying, merchandising careers will displaying, selling be plentiful, with literally and providing millions of opportunities customer ranging from entry-level jobs service. to management and execu- tive positions with salaries exceeding $100,000. For example, today the median annual salary for sales managers is $68,520. Sample Occupations n Clerk n Retail Marketing n Department Manager Coordinator n Merchandise Buyer n Sales Associate n Merchandising Manager n Store Manager n Operations Manager 10 11 CAREER CLUSTERS— FOCUSING EDUCATION ON THE FUTURE Sample Occupations n Four-year colleges and uni- with a high number of Marketing versities offer degree pro- qualifi ed applicants, competi- n Advertising Manager grams in management, tion will remain keen. Communications n Art/Graphics Director marketing, communications, Median annual salary for and Promotion n Creative Director public relations and business marketing managers is n Interactive Media Specialist administration. $71,240, while starting n Marketing Associate n The Public Relations Society salaries for advertising Overview n Public Information Director of America offers an accred- majors average $29,700. Marketing communica- n Public Relations Manager itation program for public tions and promotion n Research Specialist relations practitioners.
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