DOCSLIB.ORG

Global Journal of Management and Business Research: E Marketing

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Global Journal of Management and Business Research: E Marketing OnlineISSN:2249-4588 PrintISSN:0975-5853 DOI:10.17406/GJMBR AnalysisofProductPlacement Public&PrivateSectorBanks Organizationinthe21stCentury CustomerRelationshipManagement VOLUME19ISSUE3VERSION1.0 Global Journal of Management and Business Research: E Marketing Global Journal of Management and Business Research: E Marketing Volume 19 Issue 3 (Ver. 1.0) Open Association of Research Society © Global Journal of Global Journals Inc. Management and Business (A Delaware USA Incorporation with “Good Standing”; Reg. Number: 0423089) Sponsors:Open Association of Research Society Research. 2019. Open Scientific Standards All rights reserved. This is a special issue published in version 1.0 Publisher’s Headquarters office of “Global Journal of Science Frontier Research.” By Global Journals Inc. Global Journals ® Headquarters All articles are open access articles distributed 945th Concord Streets, under “Global Journal of Science Frontier Research” Framingham Massachusetts Pin: 01701, Reading License, which permits restricted use. United States of America Entire contents are copyright by of “Global USA Toll Free: +001-888-839-7392 Journal of Science Frontier Research” unless USA Toll Free Fax: +001-888-839-7392 otherwise noted on specific articles. No part of this publication may be reproduced Offset Typesetting or transmitted in any form or by any means, electronic or mechanical, including Global Journals Incorporated photocopy, recording, or any information storage and retrieval system, without written 2nd, Lansdowne, Lansdowne Rd., Croydon-Surrey, permission. Pin: CR9 2ER, United Kingdom The opinions and statements made in this book are those of the authors concerned. Packaging & Continental Dispatching Ultraculture has not verified and neither confirms nor denies any of the foregoing and no warranty or fitness is implied. Global Journals Pvt Ltd E- 3130 Sudama Nagar, Near Gopur Square, Engage with the contents herein at your own risk. Indore, M.P., Pin:452009, India The use of this journal, and the terms and conditions for our providing information, is Find a correspondence nodal officer near you governed by our Disclaimer, Terms and Conditions and Privacy Policy given on our website http://globaljournals.us/terms-and-condition/ To find nodal officer of your country, please menu-id-1463/ email us at [email protected] By referring / using / reading / any type of eContacts association / referencing this journal, this signifies and you acknowledge that you have read them and that you accept and will be bound by the terms thereof. Press Inquiries: [email protected] Investor Inquiries: [email protected] All information, journals, this journal, activities undertaken, materials, services and Technical Support: [email protected] our website, terms and conditions, privacy Media & Releases: [email protected] policy, and this journal is subject to change anytime without any prior notice. Incorporation No.: 0423089 Pricing (E xcluding Air Parcel Charges): License No.: 42125/022010/1186 Registration No.: 430374 Import-Export Code: 1109007027 Employer Identification Number (EIN): Yearly Subscription (Personal & Institutional) USA Tax ID: 98-0673427 250 USD (B/W) & 350 USD (Color) Editorial Board Global Journal of Management and Business Research Dr. John D. Theodore Prof. Moji Moatamedi American Military University Honorary Vice Chair JDT Management Consultants, President. Ph.D., at The University of Sheffield, D.B.A., Business Economy MBA, Manchester Business School University of South Africa University of Manchester Ph.D. Aristotelian University UK Business Administration Ph.D. Administration, University of Kansas USA Dr. R. Allen Shoaf Professor Maura Sheehan B.A., M.A., Ph.D. Cornell University Professor, International Management Cornell University, Teaching Assistant in the English Director, International Centre Department, for Management & Governance Research (ICMGR) University of Florida, US Ph.D. in Economics UK Dr. Mehdi Taghian Dr. Carl Freedman Senior Lecturer B.A., M.A., Ph.D. in English, Yale University Faculty of Business and Law Professor of English, Louisiana State University, US BL Deakin Business School Melbourne Burwood Campus Australia Dr. Agni Aliu Dr. Tsutomu Harada Ph.D. in Public Administration, Professor of Industrial Economics South East European University, Tetovo, RM Ph.D., Stanford University, Doctor of Business Asociater profesor South East European University, Administration, Kobe University Tetovo, Macedonia Dr. Wing-Keung Won Dr. Xiaohong He Ph.D., University of Wisconsin-Madison, Professor of International Business Department of Finance and University of Quinnipiac Big Data Research Center BS, Jilin Institute of Technology; MA, MS, Ph.D.,. Asia University, (University of Texas-Dallas) Taiwan Dr. Carlos García Pont Dr. Söhnke M. Bartram Associate Professor of Marketing Department of Accounting and Finance IESE Business School, University of Navarra Lancaster University Management School Doctor of Philosophy (Management), Ph.D. (WHU Koblenz) Massachussetts Institute of Technology (MIT) MBA/BBA (University of Saarbrücken) Master in Business Administration, IESE, University of Web: lancs.ac.uk/staff/bartras1/ Navarra Degree in Industrial Engineering, Universitat Politècnica de Catalunya Web: iese.edu/aplicaciones/faculty/facultyDetail.asp Dr. Bassey Benjamin Esu Dr. Dodi Irawanto B.Sc. Marketing; MBA Marketing; Ph.D Marketing Ph.D., M.Com, B.Econ Hons. Lecturer, Department of Marketing, University of Calabar Department of Management Tourism Consultant, Cross River State Tourism Faculty of Economics and Business Development Department Brawijaya University Co-ordinator, Sustainable Tourism Initiative, Calabar, Malang, Indonesia Nigeria Dr. Ivona Vrdoljak Raguz Dr. Yongbing Jiao University of Dubrovnik, Ph.D. of Marketing Head, Department of Economics and Business School of Economics & Management Economics, Ningbo University of Technology Croatia Zhejiang Province, P. R. China Dr. Charles A. Rarick Yue-Jun Zhang Ph.D. Business School, Professor of International Business Center for Resource and College of Business Environmental Management Purdue University Northwest Hunan University, China Hammond, Indiana US Dr. Albrecht Classen Dr. Brandon S. Shaw M.A. (Staatsexamen), Ph.D. University of Virginia, B.A., M.S., Ph.D., Biokinetics, University of Johannesburg, German South Africa Director, Summer Abroad Program, Medieval Europe Professor Department of Sport and Movement Studies Travel Course University of Johannesburg, South Africa Contents of the Issue i. Copyright Notice ii. Editorial Board Members iii. Chief Author and Dean iv. Contents of the Issue 1. Social Media Marketing for the Growth of an Organization in the 21st Century 1-6 2. Promotional Strategies of NGO in Bangladesh: Backward and Forward Linkage. 7-11 3. Analysis of Product Placement in Web Series and its Influence on Consumer Buying Behavior. 13-19 4. The Influence of Customer Value Chain Analysis on Customer Satisfaction. A Case of Banking in the Emerging Country. 21-34 v. Fellows vi. Auxiliary Memberships vii. Preferred Author Guidelines viii. Index Global Journal of Management and Business Research: E Marketing Volume 19 Issue 3 Version 1.0 Year 201 9 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Online ISSN: 2249-4588 & Print ISSN: 0975-5853 Social Media Marketing for the Growth of an Organization in the 21st Century By Juhora Jamin Juha Leading University Abstract- Social media marketing is being taken very enthusiastically by firms as a new tool in addition to traditional marketing activities. Using social media for marketing provides many advantages as cost efficiency, collaboration as well as outstanding customer management for making the firm perform better. It also has some problems like increase in employee engagement, customer traffic and competition in the online platform. The paper is secondary data based. It basically discusses the need to use social media as a marketing tool as it is mandatory to adopt new technologies to maintain brand image and customer involvement. Keywords: social media marketing, web, 2.0, facebook, twitter, youtube. GJMBR-E Classification: JEL Code: M37, M31 SocialMediaMarketingfortheGrowthofanOrganizationinthe21Century Strictly as per the compliance and regulations of: © 2019. Juhora Jamin Juha. This is a research/review paper, distributed under the terms of the Creative Commons Attribution- Noncommercial 3.0 Unported License http://creativecommons.org/licenses/by-nc/3.0/), permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited. Social Media Marketing for the Growth of an st Organization in the 21 Century Juhora Jamin Juha Abstract - Social media marketing is being taken very enthusiastically by firms as a new tool in addition to traditional II. Literature Review marketing activities. Using social media for marketing provides To understand social media, first, we should many advantages as cost efficiency, collaboration as well as outstanding customer management for making the firm define Web 2.0. It is a new way of using the World Wide 2019 perform better. It also has some problems like increase in Web, a place where content is continuously altered in a shared and collaborative way by the operators. employee engagement, customer traffic and competition in ear the online platform. The paper is secondary data based. It Community aspects of the web did not
Load more

Recommended publications
  • 2.4 Pricing Methods
    PowerPoint Guide The news icon is hyperlinked The film icon is The discuss The writing to a related hyperlinked to icon indicates icon indicates a article or a related clip. suggested written activity website. Simply click to points to or question Simply click to access discuss time access 2. Marketing 2.4 The marketing mix Pricing methods Price is…. • The money charged for a good or service • Everything that a customer has to give up in order to acquire a good or service • Usually expressed in terms of £’s Why is price important? • One of the most important decisions a business has to make • Pricing decisions directly affect revenue • Must be consistent with other elements of the marketing mix, as it will directly affect the consumer’s perception of a good or service • Making the wrong decision about pricing could have a serious effect on sales and cash flow Main factors that influence pricing Market Marketing Share Objectives Product Life Cycle Positioning Pricing Costs Competitors Decisions Take the challenge Type of pricing methods Promotional Penetration Cost-plus Competitor Skimming Price skimming – new product • Price skimming involves setting a high price before other competitors come into the market. • Often used for the launch of a new product which faces little or no competition, usually due to the product possessing some new, advanced technological features. • Such products are often bought by customers who are prepared to pay a higher price to have the latest or best product in the market. Business example - Apple This is the pricing strategy used by Apple when it launches new products onto the market.
    [Show full text]
  • Study of the Effectiveness of Online Marketing on Integrated Marketing Communication
    STUDY OF THE EFFECTIVENESS OF ONLINE MARKETING ON INTEGRATED MARKETING COMMUNICATION Dissertation submitted to D.Y. Patil University, Navi Mumbai, School of Management in partial fulfillment of the requirements for the award of the degree of Master of Philosophy (Business Management) Submitted by: AMRUTA VIJAY PAWAR (Enrollment no. DYP-M.Phil-126090008) Research Guide Prof. Dr. R. GOPAL Director, Dean & Head of Department, D.Y. Patil University, School of Management Sector 4, Plot No-10, CBD Belapur, Navi Mumbai- 400 614 November, 2014 STUDY OF THE EFFECTIVENESS OF ONLINE MARKETING ON INTEGRATED MARKETING COMMUNICATION i DECLARATION I hereby declare that the dissertation titled “Study Of The Effectiveness Of Online Marketing On Integrated Marketing Communication” Submitted for the Award of Master of Philosophy (M. Phil) in Business Management at D. Y. Patil University, School of Management, Navi Mumbai; is my original work and the dissertation has not formed the basis for the award of any degree, associateship, fellowship or any other. The material borrowed from similar titles other sources and incorporated in the dissertation has been duly acknowledged. I understand that I myself could be held responsible and accountable for plagiarism, if any, detected later on. The research papers published based on the research conducted out of the course of the study are also based on the study and not borrowed from other sources. Date: Signature of the student Enrollment no. DYP-M.Phil-126090008 ii CERTIFICATE This is to certify that the dissertation titled ―Study Of The Effectiveness Of Online Marketing On Integrated Marketing Communication is the bona-fide research work carried out by Ms.
    [Show full text]
  • Taking the Next Step in Digital Marketing
    Taking the Next Step In Digital Marketing A Strategic Guide for the Energy Industry The following document is the intellectual property of Foster Marketing and is intended for use only by clients of the agency and by permission of the agency. Foster Marketing, ©2013 Taking the next step | 1 Inside this guide Taking the next step Website | Page 3 Social media | Page 5 in your digital marketing Blogging | Page 8 Online video | Page 10 In our first digital guide, A Digital Media Guide for the Oil & Gas Industry, Foster Marketing shared an overview of digital marketing and how it could be utilized in Advertising | Page 12 the oil and gas and broader energy sector for creating awareness, generating leads Mobile potential | Page 15 and, ultimately, sales. Search | Page 16 The goal was to get you started and help you launch your online efforts. Much has Measurement | Page 17 changed since the first iteration. There are new media and techniques and since Strategy | Page 18 you’ve now entered the digital realm, it’s time to move to the next level. Tools | Page 19 This guide is intended to get the discussion rolling on how you will step up your Connect with us | Page 20 digital efforts and where and how you can expand your online presence. Best of luck as you move ahead on your digital journey! Foster Marketing, ©2013 Taking the next step | 2 B2B Website Is your website good enough? Must-Haves • Content additions & You have an attractive, well-branded website that has been working for you for updates years.
    [Show full text]
  • Eight Steps to Developing a Simple Marketing Plan1 Edward A
    FE967 Eight Steps to Developing A Simple Marketing Plan1 Edward A. Evans and Fredy H. Ballen2 Introduction Marketing is an essential component of a business (Guidry 2013). In fact, it is the heart of any business, serving the vital function of transforming production activities into financial performance, thus ensuring the survival of the business. Marketing is key regardless of the type of business (this includes agriculture). Despite the important role of marketing, many smallholding operators/growers are reluc- tant to create a marketing plan. These operators continue to operate on the basis of trying to sell what they can produce rather than producing what they can sell. Some claim they do not have time to develop a marketing plan, while others claim there is no need for such a plan. The result of such shortsightedness is that some operators eke out a meager living, witnessing their profit margins evaporate as they Credits: Thinkstock.com continue being price takers instead of price makers. As the saying goes, “if you fail to plan, then you plan to fail.” Rationale for Marketing Plan Whether you are a large-farm or small-farm business, you A quick online search will provide a list of reasons why a can benefit from developing a marketing plan. Contrary to marketing plan is essential for your business operation. A popular belief, preparing such a plan does not require an marketing plan enormous amount of time and resources, but it does result in benefits that greatly exceed the costs. • Helps you reach your target audience In this article, we show how smallholders can develop a • Helps you boost your customer base simple marketing plan using our eight-step guide and our • Increases your bottom line marketing plan worksheet (Table 1).
    [Show full text]
  • Pricing in Industrial Markets a Case Study at Ovako Steel AB
    2005:035 CIV MASTER’S THESIS Pricing in Industrial Markets A case study at Ovako Steel AB KENNETH AHLBERG MASTER OF SCIENCE PROGRAMME Luleå University of Technology Department of Business Administration and Social Sciences Division of Industrial Marketing and e-Commerce 2005:035 CIV • ISSN: 1402 - 1617 • ISRN: LTU - EX - - 05/35 - - SE Preface This thesis marks the end of my education for a master’s degree in Chemical Engineering at Luleå University of Technology. The thesis was carried out at the marketing department of Ovako Steel AB in Hällefors, Sweden. First of all I would like to thank the people at the marketing department at Ovako Steel AB in Hällefors, for giving me the opportunity to conduct the research that was developed to this thesis, and helping me find the information I needed, by answering the many questions I had. Special thanks go to my supervisor at Ovako, Åke Nyström. Secondly I would like to thank my academic supervisor Lars Bäckström at the division of Industrial Marketing and e-Commerce at Luleå University of Technology, for the invaluable help he has given me with comments along the way. Third I would like to thank Jill Franzén for helping me with the proofreading and supporting me when the research was going slow. Finally I would like to thank all other people that have helped me with this thesis. Luleå, January 2005 Kenneth Ahlberg i Abstract The aim of this thesis has been to provide a better understanding of pricing within industrial markets. Previous researchers have established that when deciding pricing strategy and ultimately the final price for a product, the marketing managers must take many factors, both internal and external, into consideration.
    [Show full text]
  • Simple Guide to Your Small Business MARKETING PLAN Illinois Small Business Development Centers "Experts, Networks, and Tools to Transform Your Business"
    YOUR PLACE IN THE MARKETPLACE A Simple Guide To Your Small Business MARKETING PLAN Illinois Small Business Development Centers "Experts, networks, and tools to transform your business" Illinois Small Business Development Centers Jo Daviess Stephenson Winnebago Boone Mc Henry Lake (SBDC) provide information, confidential business guidance, training and other Carroll Ogle resources to early stage and existing small De Kalb Kane Cook businesses. Whiteside See Lee Illinois International Trade Centers (ITC) Du Page* Note Below provide information, counseling and Kendall Will training to existing, new to-export Henry Bureau La Salle companies inte rested in pursuing Rock Island Grundy international trade opportunities. Mercer Illinois Procurement Technical Stark Putnam Kankakee Knox Marshall Assistance Centers (PTAC) provide one- Warren Livingston Peoria Iroquois on-one counseling, technical Woodford information, marketing assistance and Henderson McLean training to existing businesses Fulton Tazewell that are interested in selling their Hancock Mc Donough Ford products and/or services to Vermilion Mason Champaign local, state, or federal Logan Schuyler De Witt government agencies. Adams Piatt Menard Brown Technology, Innovation and Cass Macon Entrepreneurship Specialty Sangamon (TIES) ten SBDC locations Morgan Douglas Edgar Pike Scott Moultrie help Illinois businesses, Christian Coles entrepreneurs and citizens to Shelby Greene Macoupin succeed in a changing economy by: Calhoun Clark developing the skills of their workers; Montgomery Cumberland
    [Show full text]
  • KPMG FICCI 2013, 2014 and 2015 – TV 16
    #shootingforthestars FICCI-KPMG Indian Media and Entertainment Industry Report 2015 kpmg.com/in ficci-frames.com We would like to thank all those who have contributed and shared their valuable domain insights in helping us put this report together. Images Courtesy: 9X Media Pvt.Ltd. Phoebus Media Accel Animation Studios Prime Focus Ltd. Adlabs Imagica Redchillies VFX Anibrain Reliance Mediaworks Ltd. Baweja Movies Shemaroo Bhasinsoft Shobiz Experential Communications Pvt.Ltd. Disney India Showcraft Productions DQ Limited Star India Pvt. Ltd. Eros International Plc. Teamwork-Arts Fox Star Studios Technicolour India Graphiti Multimedia Pvt.Ltd. Turner International India Ltd. Greengold Animation Pvt.Ltd UTV Motion Pictures KidZania Viacom 18 Media Pvt.Ltd. Madmax Wonderla Holidays Maya Digital Studios Yash Raj Films Multiscreen Media Pvt.Ltd. Zee Entertainmnet Enterprises Ltd. National Film Development Corporation of India with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. entity. (“KPMG International”), a Swiss with KPMG International Cooperative © 2015 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated and a member firm of the KPMG network of independent member firms Partnership KPMG, an Indian Registered © 2015 #shootingforthestars FICCI-KPMG Indian Media and Entertainment Industry Report 2015 with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. entity. (“KPMG International”), a Swiss with KPMG International Cooperative © 2015 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated and a member firm of the KPMG network of independent member firms Partnership KPMG, an Indian Registered © 2015 #shootingforthestars: FICCI-KPMG Indian Media and Entertainment Industry Report 2015 Foreword Making India the global entertainment superpower 2014 has been a turning point for the media and entertainment industry in India in many ways.
    [Show full text]
  • Business and Marketing Career Pathway Examples
    BUSINESS AND MARKETING CAREER PATHWAY EXAMPLES ACCOUNTING ENTREPRENEURSHIP EXPLORATORY BUSINESS ADVANCED STUDIES BUSINESS MARKETING VISUAL MARKETING Digital Communications & Accounting 1, 2, 3 & 4 Digital Communications & Accounting 1 & 2 Digital Communications & Digital Communications & Technology Entrepreneurship Technology Introduction to Marketing Technology Technology Accounting 1 Business Law Accounting 1 & 2 Advanced Marketing & Introduction to Marketing Introduction to Marketing Accounting 2 Digital Communications & Introduction to Marketing Entrepreneurship Advanced Marketing & Advanced Marketing & Accounting 3 Technology Personal Finance or Economics Entrepreneurship or Business Law Entrepreneurship Entrepreneurship Accounting 4 Economics or AP Micro/Macro Entrepreneurship AP Micro/Macro Economics Retail Management – Student Computer Graphics 1 Economics Store Photography 1 Introduction to Marketing Sample Entrepreneur 4-Year Plan (Middle School courses that support this 4-year plan are indicated in the chart below.) PERIOD 1 2 3 4 5 6 7 SAMPLE PATHWAY COLLEGE CREDITS Bellevue College = 28 college credits Accounting 1 & 2 – ACCT 101, ACCT 135 = 8 cr. Accounting 3 & 4 – ACCT 225 = 5 credits Entrepreneurship – BUS 250 = 5 credits Business Law – BUS&201 = 5 credits LANGUAGE LANGUAGE ARTS SOCIAL STUDIES SCIENCE MATH GRADE ELECTIVE ELECTIVE ELECTIVE Introduction to Marketing – MKTG 131 = 5 credits 6 x x x x Physical Education Media Technology Digital Communications & Technology = 7 x x x x Physical Education Health CS Discoveries 3 – 31 credits 8 x x x x Physical Education CS101 – Coding in Python CS102 – Coding in Python Shoreline Community College = 9 x x x x World Language Accounting 1 Accounting 2 5 college credits 10 Physical Education Accounting 3/4 Digital Communications & Introduction to Marketing – BUS 120 = 5 credits x x x x Technology See the College Credit table for more information 11 x x x x Physical Education Entrepreneurship Business Law and available credits.
    [Show full text]
  • Business-To-Business Markets and Marketing
    Fundamentals of Business-to-Business Marketing 2011 , book: Author: Ross Brennan, Louise Canning and Raymond McDowell; Edition: 2; Editor: SAGE Chapter 1: Business-to-Business markets and marketing Introduction Lying behind every consumer purchase in a modern economy there is a network of business-to business transactions. Even an apparently simple transaction at the supermarket is only made possible by a web of supporting b2b transactions. In this chapter our aims are to clarify just what is meant by business markets, to explain why it is considered necessary to distinguish them from consumer markets, and to show how business products and markets can be classified. In order to emphasize that business markets involve both goods and services, we start off by looking at the industrial structure of modern economies, to see how influential the service sector has become. The subsequent section deals with the core idea of this chapter. Namely that business markets can be differentiated from consumer markets along a number of dimensions: market structure differences, buying behavior differences, and marketing in practice differences. The nature of Business Markets The key distinguishing feature of a b2b market is that the customer is an organization rather than an individual consumer. Both tend to buy similar products and therefore one cannot distinguish unambiguously between a business market and a consumer market on the basis of the nature of the product. A brief observation on terminology is necessary at this point. The generally accepted term for the marketing of goods and services to organizations is b2b marketing. This gradually superseded the older term ‘industrial marketing’ in the 80s and 90s.
    [Show full text]
  • Services Branding Strategies: Using Corporate Branding to Market Educational Institutions
    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by ResearchOnline@ND The University of Notre Dame Australia ResearchOnline@ND Business Conference Papers School of Business 7-2008 Services Branding Strategies: Using Corporate Branding to Market Educational Institutions Joo-Gim Heaney University of Notre Dame Australia, [email protected] Michael Heaney Follow this and additional works at: https://researchonline.nd.edu.au/bus_conference Part of the Business Commons This conference paper was originally published as: Heaney, J., & Heaney, M. (2008). Services Branding Strategies: Using Corporate Branding to Market Educational Institutions. Academy of World Business, Marketing and Mangement Development Conference. This conference paper is posted on ResearchOnline@ND at https://researchonline.nd.edu.au/bus_conference/1. For more information, please contact [email protected]. Academy of World Business, Marketing & Management Development Volume 3 No. 1, July 2008 Conference Proceedings SERVICES BRANDING STRATEGIES: USING CORPORATE BRANDING TO MARKET EDUCATIONAL INSTITUTIONS Joo-Gim Heaney The University of Notre Dame Australia, Sydney Michael F Heaney The Cranbrook School, Sydney ABSTRACT Corporate Branding has been suggested as an appropriate branding strategy for branding services as opposed to service product branding (Dall’Olmo Riley and de Chernatony, 2000). As corporate branding takes into account the perspectives of various stakeholders associated with the organization, this concept then becomes a crucial strategy when branding and marketing educational institutions. This paper provides an important theoretical contribution to services marketing literature by providing conceptual applications of corporate branding to educational institutions. The paper also examines how different stakeholders including staff, students, admissions officers and other related faculty and parents can be integrated to enhance the branding of education.
    [Show full text]
  • Statewide Markeing and Sales Program of Study; Business
    Statewide Program of Study: Marketing and Sales; Business, Marketing, and Finance Career Cluster Principles of Business, Marketing, and Level 1 Finance Choose two: Social Media Marketing Level 2 Advertising Sports and Entertainment Marketing I Sports and Entertainment Marketing II Choose two: Social Media Marketing Level 3 Advertising Sports and Entertainment Marketing I Sports and Entertainment Marketing II Advanced Marketing Level 4 Where multiple courses are listed in a level the student may choose which course to take based on career goals and interests. Students should discuss the most appropriate course progression with their CTE program teachers and their school counselor. Courses marked with “!” include an industry-based certification. The above program of study represents the PfISD recommended sequence of courses, based on district course offerings, for students considering a career in the field of marketing and sales. MASTER’S/ Median Annual HIGH SCHOOL/ DOCTORAL Occupations Wage Openings % Growth INDUSTRY CERTIFICATE ASSOCIATE’S BACHELOR’S PROFESSIONAL Marketing Research $70,346 4,664 40% CERTIFICATION / LICENSE* DEGREE DEGREE DEGREE Analysts and Marketing Certified Marketing/ Marketing/ Marketing Specialists Product Marketing Marketing Manager Management, Management, General General Insurance Sales Agents $43,181 5,886 30% DMA Certified Consumer Business Business First-Line Supervisors of $72,550 2,826 15% Marketing Merchandising/ Administration Administration Retail Sales Workers Professional Ret ailing Wholesale and Retail $51,106 1,229 19% Management Buyers Certified International Applied Applied Economics Salesperson Marketing Economics Real Estate Business Marketing Advertising WORK BASED LEARNING AND EXPANDED Appraiser Research LEARNING OPPORTUNITIES Additional industry-based certification information is available on Work Based Learning the TEA CTE website.
    [Show full text]
  • Business-To-Business Marketing
    Marketing COURSE NUMBER: 22:630:606 COURSE TITLE: Business 2 Business Marketing COURSE DESCRIPTION Business-to-Business refers to marketing activities that are directed toward businesses, governments, and not-for-profit organizations - as opposed to consumers. For a number of reasons, business markets are different from consumer markets. This course will highlight and analyze this distinction and elaborate on how that distinction matters for firms acting on those markets. COURSE MATERIALS Business-2-Business Marketing: Robert Vitale, Joseph Giglierano, Walemar Pfoertsch, Prentice Hall. ISBN: 978-0-13-606828-1 LEARNING GOALS AND OBJECTIVES This course will introduce you to Business-to-Business (B2B) marketing from the prospective of both the seller and the buyer. Covering Marketing strategy and product/Market planning systems; selling and management of the sales force; marketing research and competitive intelligence; pricing and promotion: management of auxiliary services: and industrial buying behavior. Including understanding the distinction between business markets and consumer markets, the objectives of the course also include an understanding of specific issues and problems faced firms by having organizations as customers; getting to know some tools and concepts with which firms analyze and answer to these challenges; acquiring the capability to identify and analyze some underlying mechanisms of the challenges on business markets. An important aspect of that is how it can best handle its relationships with other firms (its customers). 1 Attendance, Punctuality and Participation Policies: The only way to get the full impact of this course is to be in class, participate, and take notes. To that end, all students are expected to attend class consistently and promptly and be prepared to discuss the assigned chapter: • Announcements are often made at the beginning of class.
    [Show full text]