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Acche Din Keyone, Samsung on Max, Panasonic Eluga A3 Pro and Now P55 Max, Moto Z2 Play, Mafe Shine for M820, Xolo Era 1X Pro and More

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Acche Din Keyone, Samsung on Max, Panasonic Eluga A3 Pro and Now P55 Max, Moto Z2 Play, Mafe Shine for M820, Xolo Era 1X Pro and More www.mymobileindia.comwww.mymobileindia.com SEPTEMBER 2017 Rs 100 ® FOR A CONNECTED LIFESTYLE Tested Asus ZenFone AR, BlackBerry ACCHE DIN KEYone, Samsung On Max, Panasonic Eluga A3 Pro and NOW P55 Max, Moto Z2 Play, Mafe Shine For M820, Xolo Era 1x Pro and more... Smartphone Market FACE TO FACE Kenichiro Hibi Web Series Managing Director, Redefining Sony India Entertainment PHONE OF THE MONTH HONOR 8 PRO FIRSTCALL espite prolonged Indo-China border stand-off at Doklam and attempts by some misguided groups to call for the boycott of Chinese goods EDITORIAL including mobile handsets, Indian consumers D Pankaj Mohindroo | Editor-in-Chief have shown remarkable maturity by generally not heeding to such calls. This in itself should awaken Shelley Vishwajeet | Editor Chinese leadership to view India and Indian people in a Ramesh Kumar Raja | Assistant Editor new light and, should be reflective of the inherent good Haider Ali Khan | Senior Correspondent naturedness of we the Indians while encouraging it to explore a peaceful and amicable solution to the border Nijhum Rudra | Correspondent disputes rather than engaging in bullying tactics or encouraging a section Vanshika Malhotra | Reporter of its state-owned media to fuel battle cries. Editorpage Today, China is India’s biggest trading partner with BoP tilted heavily DESIGN in favour of the former. Despite deep rooted suspicions about China Ajit Kumar Parashar | Sr. Graphic Designer in Indian establishment’s psyche worsened by its open support to Pakistan’s nefarious activities, we have not let these factors come in MARKETING the way of successful Indo-China trade engagement or growing people to people contacts. China and India have more to gain by economic and Puja Mohindroo | Manager - Business trade engagement and much to lose by fueling hostilities. I do hope that Sandeep Kumar | Sr. Manager – Marketing good sense will prevail and both nations will march together to realize its ambitious and social economic transformational journey. OPERATIONS Good news is here for the smartphone market. A series of unexpected K. Rajagopalan | Advisor-Legal, Accounts & policy moves such as the ill-conceived demonetisation last November Administration closely followed by GST migration, which though have long term benefits Deepak Kohli | Manager – Accounts for trade and economy, brought disruption in the market impacting Varun Lama | Sr. Manager – Human Resources handset sales. Nonetheless, oncoming festive season is going to bring B. G. Mathur | Manager- Production lots of cheers to handset makers. Historically, the third quarter have been the months when sales are highest be it for high value items such CIRCULATION gold or cars or essentials like mobile handset. This is because the long Bhupender Singh Bisht | Manager – Circulation festive season starting with the first day of Navratri and coming after prolonged hot and humid months usher a happy feel among people ADVISORY BOARD which translates into good times for everyone - from sellers to consumers. Bejon Misra Be assured, we are going to see a good upswing in handset sales soon. Rajan Mathews My Mobile continues to be the market leader in terms of content, S.D. Saxena circulation and readership. This should be laurels enough to celebrate Subhash Chandra for an average publishing house but not for us. What cheers us more Sunil Dutt when more and more celebrated corporate leaders, thought leaders come Sonu Bhasin forward to exclusively share their views on our platform. This reflects the Uvaraj Natarajan respect that our magazine commands and we are deeply humbled. You will read the enlightened views of many business and thought leaders in this issue too. GET IN TOUCH Editorial : [email protected] Happy Reading! Marketing : [email protected] Circulation : [email protected] Phone : 011—46206161 Fax : 011—41520637 Edited, published, printed and owned by Pankaj Mohindroo, Published from Flat No. 25, First Floor, Shankar Market, Connaught Place, New Delhi – 110001. Printed at HT Media Ltd. B-2, Sector 63, Noida. The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. Pankaj Mohindroo The opinions and the views contained in this publication are not EDITOR-IN-CHIEF necessarily those of the publishers. Readers are advised to Follow Us: seek specialist advice before acting on information contained in Facebook this publication, which is provided for general use and may not facebook.com/mymobilemag be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged. Twitter twitter.com/MyMobileMag Volume XII, Issue IX, SEPTEMBER 2017 04 | SEPTEMBER 2017 MYMOBILE CONTENTS 46 56 50 Style Notes 58 Asim Warsi – Senior Vice 82 Tech Enabled Learning - The President, Mobile Business, 10 LETTERS Game Changer – Manak Gulati, Samsung India Founder & CEO, Notesgen 12 CELL SPEAK 87 Ambarish Gupta – CEO & 90 Artificial Intelligence: How 14 RUMOR MILL Founder, Knowlarity automation is rewriting the Communications 16 NEWS rules of the travel industry – 89 Shekhar Rao – Director, 20 BIG NEWS Rajnish Kumar, CTO & Co- HGD India 109 MY GUIDE founder, ixigo 92 Max Grabmayr – CEO and CSO, B2X India 94 CRM - The Coming of Age – 28 JUST IN 96 Manish Prasad – Business Limesh Parekh, CEO, Enjay IT Get a close look at new mobile Development Director, South Solutions Ltd devices now in the market Asia and South East Asia, Avenir Telecom 46 LEAD STORY MARKET INSIGHT 98 Piyush Kumar – Founder & Acche Din for Smartphone 52 World is getting ready to CEO, Rooter Market Soon: After bumpy embrace 5G but remains rides in the past two quarters, 138 Vinod Pandit – Business Head, confused about its exact the approaching festive season Lephone India nature, benefits or even its should cheer up the Indian rollout readiness date smartphone market BY INVITATION – Where 54 Increased security incidents business leaders share their thoughts and evolving regulations FACE TO FACE: Interviews with 80 Dismantling hierarchy for new to drive worldwide spending business/industry leaders age organizations and culture – on information security to Kenichiro Hibi – Managing 50 Vivek Zhang, Chief Marketing USD 86.4 Billion in Director, Sony India Officer, Vivo India 2017 06 | SEPTEMBER 2017 MYMOBILE CONTENTS 56 CONSUMER INSIGHT 74 PANASONIC P55 MAX SPECIAL FEATURE Mobile ad fraud is highest 76 MAFE SHINE M820 100 Web series giving amusement in India pursuits an altogether new 77 XOLO ERA 1X PRO dimension 104 CONSUMER CAMPAIGN 78 BAZAAR BARGAIN 132 iPhone 8 is gonna be special Civilizing Careless Chatterers: Four phones which are smart 134 Top gaming laptops for hardcore Samsung joins ‘Safe India buy today gamers Campaign’ with its powerful video campaign 84 TECH TRENDS 139 ADD ONS A look at megatrends that will The latest and the best of The Burntest drive digital business into the gadgets and accessories, from next decade Bluetooth speakers to next 62 ASUS ZENFONE AR generation laptops 64 BLACKBERRY KEYONE What's Inside What's 86 APP WORLD 66 HONOR 8 PRO VuLiv: An app that bridges the 148 VANTAGE POINT 68 SAMSUNG GALAXY gap between online and offline Real Time Bidding- The Future ON MAX content consumption of digital and mobile advertising– Nitin Gupta, Founder & CEO, 70 PANASONic ELUGA Xapads Media A3 PRO 88 PERSONALITY Andy Rubin – The Android Man 72 MOTO Z2 PLAY and Much More 84 109 100 Total number of pages = 150 06 | AUGUST 2017 MYMOBILE LETTERS www.mymobileindia.com AUGUST 2017 Rs 100 ® aware of the whole insight gadgets, mobiles and apps selfie phones are the hot FOR A CONNECTED LIFESTYLE about any latest mobile or more often in the magazine favorite now. The burn tests, FLEXI technology but what we get rather than going to any chief speak and games you PHONES Hype vs Reality Inbox from it, which is very helpful website. The main source of did were pretty good. It has FACE TO FACE Amit Boni Vice President, Sales and and deep. I am a regular our tech content comes been my guide to all the Marketing, Smartron Tested reader of your magazine and from My Mobile magazine. tech queries and hence Sony Xperia XZ Premium, Samsung Galaxy Tab S3, YU Yureka Black, InFocus Turbo 5, Ziox Astra Colors 4G, Tecno i5 Pro, I also recommend it to my The unmatched quality of developing my knowledge as Intex Elyt E7, OnePlus 5, UE Wonderboom Speaker and more... friends and family. It is a the product keeps it in a a consumer. I want you to Smartwatch The Luxury Infusion must have for those who different league altogether. include more gadgets and PHONE OF THE MONTH HTC U11 want to get useful and Just-ins, Consumer and mobiles in your Burn Test correct information. Industry Insights always section. My trust and passion of —Ashwini, Allahabad come handy. An ideal tech —Arun Dayal, Delhi reading My Mobile keeps on magazine should follow your increasing as the topics My Mobile has been footsteps. The best way to get which you have been associated with me since I —Girija Sawant, Mumbai knowledge about all the covering these days are was in my college and has available mobile devices wonderful like the last issue been a part of my growing My Mobile has been my and their prices is My of August (Flexi Phones) has up. I am very fond of this boredom buster during long Mobile. The kind of been very informative, well unique and informative trips and journeys. We get collective information timed and properly magazine present in the all the information about the available in My Guide researched one. All the country. Since I am a apps and new features section of the magazine is major mobile players have dedicated reader since my running onto our handsets. very helpful, especially for a been included in this young age, I have been You guys always do in- customer and reader like coverage.
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