Statewide Program of Study: Marketing and Sales; Business, Marketing, and Finance Career Cluster
Principles of Business, Marketing, and Level 1 Finance
Choose two:
Social Media Marketing Level 2 Advertising Sports and Entertainment Marketing I Sports and Entertainment Marketing II
Choose two:
Social Media Marketing Level 3 Advertising Sports and Entertainment Marketing I Sports and Entertainment Marketing II
Advanced Marketing Level 4
Where multiple courses are listed in a level the student may choose which course to take based on career goals and interests. Students should discuss the most appropriate course progression with their CTE program teachers and their school counselor. Courses marked with “!” include an industry-based certification.
The above program of study represents the PfISD recommended sequence of courses, based on district course offerings, for students considering a career in the field of marketing and sales.
MASTER’S/ Median Annual HIGH SCHOOL/ DOCTORAL Occupations Wage Openings % Growth INDUSTRY CERTIFICATE ASSOCIATE’S BACHELOR’S PROFESSIONAL Marketing Research $70,346 4,664 40% CERTIFICATION / LICENSE* DEGREE DEGREE DEGREE Analysts and Marketing Certified Marketing/ Marketing/ Marketing Specialists Product Marketing Marketing Manager Management, Management, General General Insurance Sales Agents $43,181 5,886 30%
DMA Certified Consumer Business Business First-Line Supervisors of $72,550 2,826 15% Marketing Merchandising/ Administration Administration Retail Sales Workers Professional Ret ailing Wholesale and Retail $51,106 1,229 19% Management Buyers Certified International Applied Applied Economics Salesperson Marketing Economics
Real Estate Business Marketing Advertising WORK BASED LEARNING AND EXPANDED Appraiser Research LEARNING OPPORTUNITIES Additional industry-based certification information is available on Work Based Learning the TEA CTE website. For more information on postsecondary Exploration Activities: Activities: options for this program of study, visit TXCTE.org. Participate in a CTSO: Internship with local marketing firm; Business Professionals of America (BPA) shadow a real estate agent; operate a school store on campus
The Marketing and Sales program of study teaches CTE learners how to collect information to determine potential sales of a product or service and/or create a marketing campaign to market or distribute goods and services. Through this program of study, students will learn the skills necessary to understand and apply data on customer demographics, preferences, needs, and buying habits.
The Business, Marketing, and Finance Career Cluster focuses on careers in planning, organizing, directing, and evaluating business functions essential to efficient and productive business operations.
Successful completion of the Marketing and Sales program of study will fulfill requirements of the Business and Industry Endorsement. Revised - July 2020 Students must complete at least 3 courses in the program of study for 4 or more credits, including at least one advanced course.
COURSE INFORMATION COURSE PREREQUISITES (PREQ) SERVICE ID Grade NAME REC. PREREQUISITES (RPREQ) Principles of Business, 13011200 (1 credit) None 9-10 Marketing, and Finance RPREQ: Principles of Social Media Marketing* 13034650 (0.5 credit) Business, Marketing, and 10-12 Finance RPREQ: Principles of Advertising* 13034200 (0.5 credit) Business, Marketing, and 10-12 Finance RPREQ: Principles of Sports and Entertainment 13034600 (0.5 credit) Business, Marketing, and 10-12 Marketing* Finance Sports and Entertainment N1303422 (0.5 credit) PREQ: SPE Marketing I 10-12 Marketing II* RPREQ: at least 2 credits in Marketing program Advanced Marketing* (2 credits) 11-12 PREQ: at least one credit in Marketing program *course not available at all campuses Bolded text represents an advanced course
FOR ADDITIONAL INFORMATION ON THE BUSINESS, MARKETING, AND FINANCE CAREER CLUSTER, PLEASE CONTACT: Dale Fowler | [email protected] https://tea.texas.gov/cte
A student may earn a Business and Industry endorsement by completing the requirements specified in subsection (e) of the Texas Administrative Code Chapter 74.13 Endorsements and subsection (f) (2) of the same title.