EWU Social Media Quick Reference

EWU Social Media Social media is an important tool that can be used for marketing, fund raising, recruitment, and connecting with current students and prospective students. If you are considering establishing a social media presence for your department, group, or faculty, consider the following:

 Who is the audience?

 What do you want to accomplish?

 Does your management authorize creating a social media presence?

 Who will be responsible for creating content and monitoring the site(s)?

Which media should I use? Marketing and Communications recommends using Facebook and/or Twitter initially. Contact Marketing and Communication for assistance with:

 Templates

 Logos

 Graphics

 Best practices

 Inclusion in the EWU Social Media directory

 Marketing and Communication can also help you place social media logos (for example for Facebook) or links on your EWU web pages. Marketing and Communication regularly monitors all official social media sites.

The Social Media directory provides links to official EWU sites. http://www.ewu.edu/about/social-media.xml

Official EWU social media sites are branded with a logo or other verbiage indicating that it is an official EWU site.

The following is a legend and definitions of commonly used social media outlets. EWU maintains a presence in all these media types.

1 IT Training & Development 7/24/2013 EWU Social Media Quick Reference

Facebook - Facebook is a Flickr – Flickr is an image Google+ - Google+ is Google popular free social networking website hosting and video hosting website, and with social networking features it adds that allows registered users to create web services suite. Users upload and to all of Google's other services, profiles, upload photos and video, store their media (photos and/or video) including Gmail, YouTube, and send messages and keep in touch with online and share them with others, Blogger. Google+ brings social-media friends, family and colleagues. either on Flickr with tagging or by features like comments, photo and embedding them elsewhere on the music sharing, video chat to user’s Internet. social circles.

Instagram - Instagram is an Issuu - Issuu is a free digital LinkedIn - LinkedIn is a social online photo-sharing, video-sharing publishing site that preserves the networking website for people in and social networking service that experience of reading a print professional occupations. enables its users to take pictures and publication. videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr.

Pinterest - Pinterest is a RSS Feed – RSS often SoundCloud - SoundCloud is pinboard-style photo-sharing website dubbed Really Simple Syndication, an online audio distribution platform that allows users to create and uses a family of standard web feed that enables its users to upload, manage theme-based image formats to publish frequently updated record, promote and share their collections such as events, interests, information: blog entries, news originally-created sounds. and hobbies. Users can browse other headlines, audio, video. pinboards for images, "re-pin" images to their own pinboards

WordPress - WordPress is a Twitter - Twitter is an online YouTube – YouTube is a is a free and open source blogging tool social networking and microblogging video-sharing website that allows and a content-management system service that enables users to send and people to discover, watch and share based on PHP and MySQL, which read "tweets", which are text originally-created videos. runs on a web hosting service. messages limited to 140 characters.

2 IT Training & Development 7/24/2013