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GICTS GROUP of COLLEGES, GWALIOR Shivpuri Link Road LASHKAR Gwaliortel: 91-751-2448801, 02, 03 Email: Infor@Gicts.Org Website SUMMER TRAINING PROJECT REPORT ON “To Study Customer Perception towards Ultra Portable Laptops” for For the partial fulfillment of bachelor of Business administration 2009-12 SUBMITTED TO :- SUBMITTED BY:- Jiwaji University, Gwalior MONU UPADHYAY BBA V Semester Roll No. 809210 GICTS GROUP OF COLLEGES, GWALIOR Shivpuri Link Road LASHKAR GWALIORTel: 91-751-2448801, 02, 03 Email: [email protected] Website: www.gicts.org. DECLARATION This is to declare that the Summer Training Report has been accomplished by me and being submitted in partial fulfillment of requirement for the award of the Degree of Bachelor of Business Administration from GICTS Group of Institution affiliated to Jiwaji University, Gwalior. The work has not been submitted by me anywhere else for the award of any degree or diploma. All source of information are based on my on training experience and learning. Date: MONU UPADHYAY Place: BBA V Semester 2 CERTIFICATE This is to certify that Mr. MONU UPADHYAY student of BBA V Semester of GICTS Groups of Colleges has successfully completed his Summer Training dated from 05/09/2011 to 20/10/2011 and this report is submitted by Him for the completion of the training requirement under my guidance and supervision. Date : (Asst. Prof. AASHISH SHARMA ) Place: 3 ACKNOWLEDGEMENT It is great pleasure for me to put on record my appreciation and gratitude towards Placement and Training Coordinator GICTS Group of College, Gwalior my special thanks to my respected faculty Asst. Prof. AASHISH SHARMA for his valuable support and suggestions for the execution of Summer Training. I thank him for the right direction and providing direction for the completion of my summer training project. ` Date: MONU UPADHYAY Place: BBA V Semester 4 PREFACE These survey reports had been conducted on product hcl mileap, of hcl info system ltd. In Ghaziabad. The purpose of this research and preparation of this report are to find out that how many people in Ghaziabad are aware about ultra portable laptop. This project is carried out to the theoretical knowledge of the subject into the practical field work. this project is carried out in the pad course of the institute of management & research, Ghaziabad. 5 Table of Contents Executive Summary Introduction Research Methodology Data Analysis & Interpretation Swot analysis Conclusion Suggestion Questionnaires Bibliography 6 Executive Summary HCL Info systems Ltd is one of the pioneers in the Indian IT market, with its origins in 1976. For over quarter of a century, the company have developed and implemented solutions for multiple market segments, across a range of technologies in India. With sound macroeconomic condition and buoyant buying sentiment in the market, the desktop PC market grossed 23.4lc units, registering a growth of 36% over the same period last year. The notebook PC segment was the star performer, showing massive growth, 60% sequentially and 138% year-on-year and crossing the one lakh barrier. This can be attributed to strong domestic growth in requirements and aggressive sales promotion offers by the players like HP, Lenovo, and HCL among others. Again brand recognition and image play a very important role in purchase decisions. Brand managers of IT products, to increase the short-term gains and keep the cash registers ticking have started using aggressive sales promotion offers. The objective of the project was to find out Customer perception towards ultra portable laptops. Also some of the insights on how to best place an effective Sales promotion program have been unleashed. The research brings out the fact that people do buy laptop taking into consideration its price, features, and portability. 7 INTRODUCTION HCL INFOSYSTEMS LTD. HCL Infosystems is India's premier information enabling company. Leveraging its 28 years of expertise in total technology solutions, HCL Infosystems offers value-added services in key areas such as system integration, networking consultancy and a wide range of support services. HCL Infosystems is among the leading players in all the segments comprising the domestic IT products, solutions and related services, which include PCs, servers, networking products, imaging & communication products. Continuously meeting the ever increasing customer expectations and applications, its focus on integrated enterprise solutions has strengthened the HCL Infosystems' capabilities in supporting installation types ranging from single to large, multi- location, multi-vendor & multi-platform spread across India. HCL Infosystems, today has a direct support force of over 2000+ members, is operational at 300+ locations across the country and is the largest such human resource of its kind in the IT business. A majority of the team members have been specially trained in a variety of supporting solutions, the company's key focus area. HCL Infosystems' manufacturing facilities are ISO 9001 - 2000 & ISO 14001 certified and adhere to stringent quality standards and global processes. With the largest installed PC base in the country, four indigenously developed and manufactured PC brands - 'Infiniti', 'Busybee' 'Beanstalk' and 'Ezeebee' - and its robust manufacturing facilities; HCL Infosystems aims to further leverage its dominance in the PC market. It has been consistently rated as Top player in PC industry by IDC .The 'Infiniti' line of business computing products is incorporated with leading edge products from world leaders such as Intel. A fully integrated and business-ready family of servers and workstations, the 'Infiniti Global Line' is targeted at medium and large companies to help them to manage their enterprise-related applications. It has considerable dominance in verticals like Finance, Government, and Education & 8 Research. The Channel Business of HCL Infosystems has an extensive network of over 2500+ resellers across 300 locations. It has actively promoted the penetration of PCs in the home and the small office/home office (SOHO) segments, through Beanstalk, Ezeebee & Busybee PCs and Toshiba Laptops. HCL Infosystems has two focused business units. While HCL Infosystems concentrates on the IT products, solutions and related services business, HCL InfiNet focuses on the rapidly growing communication and imaging products, solutions and services industry. HCL InfiNet, with a presence in more that 35 cities, has the ability to service around 250 cities in its catchment area. It provides corporate networking services like Virtual Private Network, Broadband Internet Access, Hosting & Co-location services, designing & deploying Disaster Recovery Solutions & Business Continuity solution, Application Services, Managed Security Services & NOC Services over its state-of- the-art IP network to over 200 corporates. With the Office Automation (OA) Division being part of it, HCL InfiNet now has an exclusive sales and support partnership with Toshiba Corporation, Japan, for its photocopier products. The product portfolio covers a range of other office automation and communication products through alliances with world leaders - including Duprinters from Duplo, data projectors from InFocus, Telecommunication solutions from Samsung and Ericsson and mobile communication products from Nokia. HCL Infinet Ltd. has a strong and dedicated retail network of Nokia Professional Centres, Nokia Priority Dealers and Re- distribution Stockist across the country. HCL has closely seen the IT industry rise from scratch, and has actively participated in its progress. During the twenty-eight year journey, it has picked up valuable lessons in serving the IT needs of the Indian customer and gathered domain expertise to successfully service various businesses. As a leading information enabler, HCL Infosystems has long standing relationships with world technology leaders such as SUN for enterprise computing solutions, Intel 9 CHAIRMAN & CEO'S PROFILE Ajai Choudhry An engineer by training, Ajai Chowdhry is one of the six founder members of HCL, India's premier IT enterprise. HCL, a start-up in 1976, touched Rs.11,000 crores for the last 12 months. Ajai Chowdhry took over the reins of HCL Infosystems, the flagship company of the group, as President and CEO in 1994. He was appointed the Chairman of HCL Infosystems in November 1999. Under his stewardship, the company's turnover has grown to Rs.7783.6 crores in 2004-05 from Rs.400.6 crores in 1994. With employee strength of over 3600, it has emerged as country's leading information-enabling powerhouse. Ajai has been a key force in driving the growth of HCL Infosystems. The credit of setting up HCL's overseas operations, starting with Singapore in 1980, goes to him. During this tenure he extensively covered South Asian Markets including Malaysia, Thailand, Hong Kong, Indonesia, and the People's Republic of China, expanding business operations, which paved the way towards enhancing HCL's core competencies in bringing the best international technologies to domestic market. Driving the thrust on IT, Telecom and Imaging, Ajai perceives the role of his company as that of enabling information. Credited with providing momentum to key IT phenomena - within the company as well as in the industry - he has constantly added newer and cutting edge technology skills to the company's portfolio. Under his leadership, several new projects have been undertaken in the company that have had a lasting impact - getting into IT retailing, spearheading the company wide Quality movement, and the very recent low cost PC initiative and IT for masses are some examples. An absolute stickler
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