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APPEARANCES of HORROR HOSTS and HOSTESSES in MAGAZINES Article by Jim Knusch

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APPEARANCES of HORROR HOSTS and HOSTESSES in MAGAZINES Article by Jim Knusch APPEARANCES OF HORROR HOSTS AND HOSTESSES IN MAGAZINES Article by Jim Knusch Zach postage stamp by Jim Mattern Premier admat of SHOCK! in TV Guide In the 'golden age'­ the late 1950s and early 1960s­ of monster fandom a lot was happening. A generation weaned on television and made fearful of the evils of communism and the reality of nuclear war was coming of age. That is, they were into their teens. Both the USA and Great Britain began to resurrect (in more ways than one) and breathe a new life into many of these classic monsters in updated productions for the big screen. These new offerings were embellished with color and gore. Life magazine of Nov 11, 1957 featured a two page spread promoting new and upcoming horror and sci­fi releases from American­International Pictures. Big screen horror and monsters were in. Vintage horror movies, especially of the 1930s, were finding a welcome audience on the tube. This acceptance was so strong that it led to a repackaging of select titles being syndicated and offered weekly under the title of SHOCK! The SHOCK! TV package was seen in some areas as SHOCK THEATRE, NIGHTMARE and HOUSE OF HORROR. As was suggested by the SHOCK! promo book, some of these were hosted locally by bizarre personalities. These personalities in themselves became phenomenally popular. This was evidenced by major pictorial articles in national magazines, hundreds of fan clubs, the marketing of premiums and­most importantly­high TV ratings. To the teenage fan caught up in all of this a trip to the local newsstand would result in the purchase of a comic book, a humor magazine or an occasional 'Tales of the Crypt'­ type of periodical that was somewhere in between a comic book and pulp magazine. By 1958 something new was added to the racks; the Monster Magazine. Trailblazing a few years before SHOCK! was unleashed, the premier nationally known bizarre TV presenter of horror films is Vampira (Maila Nurmi). Unreliable sources have endeavored to mention (none, so far, by name) earlier local TV horror hosts and hostesses who may have made fleeting appearances in small, out of the way TV stations. Yet Vampira succeeded in capturing national media coverage and securing a true cult status. A good part of that cult status stems from her active part in the era and sect of a bygone Hollywood that surrounded James Dean. Many (non­monster) periodicals have dealt exclusively with that element of which she is a survivor (or is it hangover?) of. Haunting the airwaves of Los Angeles' KABC, her on­camera horror­jinks and off the wall humor­ laced with a macabre eroticism­captured the notice of the national media. The name of her show? THE VAMPIRA SHOW, of course. Newsweek of May 24, 1954 gave her coverage right next to the Army­McCarthy hearings referring to her as 'Vampire.' Life magazine of June 14, 1954 featured a three page pictorial titled, 'Good Evening, I Am Vampira.' TV Guide of the week of July 17­23, 1954 featured an article, accompanied by a color photo, titled 'Local Ghoul Makes Good.' By 1957 she had been off the air for the better part of three years but was definitely not forgotten. She would end her show with the sign­off, "Bad dreams, darling." She was eventually brought to movie screens in such pseudo classics as PLAN 9 FROM OUTER SPACE (1959), THE BEAT GENERATION (1959), THE BIG OPERATOR (1959) and SEX KITTENS GO TO COLLEGE (1960)­ all billing her as Vampira. Consequently the bulk of her coverage in the monster magazines have been from PLAN 9. She is mentioned in and/or pictured in Famous Monsters of Filmland #2, #3­ erroneously listing her as 'The Black Ghost' in Ed Wood's NIGHT OF THE GHOULS (1959) (a mistake that Bill Warren repeats in his mistake­filled two volume work Keep Watching the Skies), #s 13 & 14­in makeup from THE MAGIC SWORD (1962), #18, #19, #41, #84, #s 36 & 38­in a few paragraphs in 'Headlines From Horrorsville,' #61 and #142. Issue #144 pictured her on page 3 in a gag shot sitting on the edge of a bed pulling tight a stocking wrapped around her neck. Monster World #s 4 & 7 featured her in 'Terror Talk.' Photos of her either from PLAN 9 or THE MAGIC SWORD cropped up in Fantastic Monsters of the Films #1, Castle of Frankenstein #15 and Mad Monsters #s 1 & 2 (in wax, no less). An oddball photo appearance appeared in Thriller #s 1 & 2, unidentified, accompanying articles on vampires. #1 also contained an uncaptioned photo of Zacherle in the same article. From the 1970s on, occasional 'where is she now?' articles appeared. Monsters of the Movies #9 featured the familiar photo from PLAN 9 but also mentioned that she was once a TV Horror Hostesses. Fangoria #30 contained a major article on Vampira, by Maila Nurmi. She is mentioned in the well­researched book The Monster Show by David J Skal. Like the content of many of the syndicated news stories that often appeared well into the late 1980s, a key point that she was making concerned her feud with Elvira. The negative results of this ongoing feud/lawsuit, were featured in the closing credits of Tim Burton's ED WOOD. Andy Warhol's Interview magazine carried an article focusing on her infamy as (quote) '...the Mystery Woman in James Dean's life, the spooky sexpot who sent him that fatal open­grave postcard: "Come and Join Me"'­a week before he was killed. This slim waisted, unique and mysterious lady was prominently featured in a major two part article surveying various hosts and hostesses past and present in issues #13 & 14 of FilmFax. When watching SHOCK THEATRE in the familiar surroundings of one's own home, an atmosphere of fun mixed with monsters ­ a monstrous fun if you will ­ was felt. These horror hosts and hostesses created a milieu where all of the popular screen monsters cohabited in the same neighborhood. One could imagine strolling down the main street (of 'Monstertown, USA?') and alternately encountering on a friendly basis Dracula, nicknamed 'Drac,' the Frankenstein Monster, nicknamed 'Frankie,' hunchbacks, witches and ghouls of all sorts. In some cases these neighborhoods were conveniently referred to as Transylvania. In print, monster magazines created a similar milieu. Images of a publishing house with offices populated by several assorted Transylvanian creature types are evoked. Famous Monsters of Filmland often used Transylvania in it's text on the back cover. Calvin Beck's Journal of Frankenstein and early issues of Castle of Frankenstein listed Baron Victor Frankenstein III as the editor while referring to his publishing company as Gothic Castle Publishing. Here one could equally imagine a printing press set up in a dark, cobweb filled dungeon being operated by Fritz the hunchback. To further tie in TV horror­fun with printed horror­fun, Horror Monsters regularly offered a feature listing casts and synopsis of horror films under the title 'Shock Theatre.' A complete listing of where SHOCK! could be seen around the country was listed in the first issue of Famous Monsters of Filmland. As part of this article, titled 'TV Means Terrifying Vampires,' a generic 'Frank' (someone in a rubber Frankenstein monster mask, like on the magazine's front cover) and his 'ghoul friend' (a bizarre beatnik type) were featured. The only SHOCK! hostess to be pictured and named was Ottola Nesmith of KTLA. By issue number 2 of FM an article titled 'Terror Vision' appeared profiling more SHOCK! hosts and hostesses. Now named and pictured were; Marvin (twice), Dr Meridian, Gorgon the Gruesome, The Hunchback of Notre Doom and the Tarantula Girl, aka, Tarantula Ghoul, ( Suzanne Waldron), Roland (John Zacherle), Warren Reed and his assistant 'Frankie' (yet another rubber mask) and Selwin (Ray Sparenberg). Mentioned in the text were; Dr Lucifer, David Allen, Milton Budd, Mad Daddy (Pete Myers), Terrance, Chuck Zink and his assistant Screaming Mimi, and a mention of someone from a not­too­distant bygone era; Vampira. Yet by the time FM number 2 appeared, fall of 1958, specifics of SHOCK! were changing. For example, WCAU's Roland had left Philadelphia and started a second season at New York City's WABC now known by his real name; Zacherley (the 'y' was added to the spelling). Being a true TV phenomena, the SHOCK! madness had also attracted the attention of non­monster journalists and consequently was given coverage as major features in national publications. TV Guide of March 29, 1958 carried an article titled, 'What a Revoltin' Development!' and featured Marvin (as Terry Bennett), Milton Budd, Terrance (Russ Coglin), Miss Tarantula Ghoul, George Byram, Chuck Zink, Gorgon (as Bill Camfield), Dr Lucifer, David Allen, Roland, a photo of the 'WTVJ creature' puppet head and, like the FM #2 article, Vampira in a past tense. Life magazine of May 26, 1958 featured a three page pictorial titled 'Night Harbingers of Horror' and pictured John Barclay, Warren Reed, John Zacherle (not named Roland) Gorgon and Ottola Nesmith. Look magazine of Aug 16, 1958 featured a four page article titled 'TV's Midnight Madness,' mainly highlighting Zacherle. Three photos of Zach were included, one of him out of makeup and tending his garden. Also mentioned were Marvin, Dr Lucifer, Ottola Nesmith, Terrance and Gorgon. Also pictured were Ottola Nesmith, Marvin, Dr Lucifer and two unidentified in rubber masks. Also sometime in 1958 appeared a 'dossier' type of feature on Zacherle, Milton, Dr Lucifer, Gorgon and a few others in TV Star Parade. This list could go on to include articles in local newspapers, Sunday magazine suppliments and numerous other 'TV fan' types of magazines.
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