How RTL Group Employees Give Their All for Good Causes
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week 51 / 20 December 2012 MAKE A DIFFERENCE How RTL Group employees give their all for good causes Luxembourg Germany The Netherlands Luxembourg Anke Schäferkordt and New Managing Leona Phillipo Alain Berwick on Guillaume de Posch on Directors for wins The Voice Of the radio market digitisation RTL Television Holland of Luxembourg and Vox week 51 / 20 December 2012 MAKE A DIFFERENCE How RTL Group employees give their all for good causes Luxembourg United Kingdom The Netherlands Luxembourg Anke Schäferkordt and FremantleMedia Leona Phillipo Alain Berwick on Guillaume de Posch on Enterprises ends wins The Voice Of the medium radio digitisation 2012 on a high note Holland Cover Montage showing Astrid Körner decorating Mediengruppe RTL Deutschland’s Wunschbaum Publisher RTL Group 45, Bd Pierre Frieden L-1543 Luxembourg Editor, Design, Production RTL Group Corporate Communications & Marketing k before y hin ou T p r in t backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de QUICK VIEW “Television is a driver of digitisation” RTL Group p. 10–11 Change of management at Mediengruppe RTL Deutschland: Programme responsibilities reallocated Mediengruppe RTL Deutschland p. 12–13 Ending the year on a high note FremantleMedia Enterprises p. 14 “Helping those in need” RTL Group p. 4–9 Number one on TV and in the charts RTL 4 p. 15 Confi rming its leadership RTL Nederland p. 16 I predict SHORT a great future NEWS BEST for radio PEOPLE RTL Lëtzebuerg p. 18–19 p. 17 p.20 WISHES p.21 Once again this year, RTL Group has devoted considerable airtime to some major charitable causes, including the RTL Spendenmarathon in Germany, and Télévie and Les Restos du Cœur in Belgium and Luxembourg. “HELPING Meanwhile, many of its employees, including some well-known faces, are also personally involved in THOSE IN championing projects close to their hearts. Here is Backstage’s round-up of NEED” some of those who have made a difference in 2012. Luxembourg – 20 December 2012 RTL Group Representatives of the supported charity organisations with organisers of Mediengruppe RTL Deutschland’s Wunschbaum campaign 4 Germany “WE WANT Astrid Körner of the United Kingdom TO BRING Explosiv editorial team at Info Network and the A SPARKLE Wunschbaum (Wishing TO MANY Tree) team at CHILDREN’S Mediengruppe RTL EYES” Deutschland, once again Astrid Körner, organised the ‘Wishing Explosiv editorial team, Tree’ campaign this year. Info Network The idea is that children in need send their Christmas wishes to Astrid’s team, a fi r tree is decoratedwith these wishlists and then employees can take a note and fulfi l the wish – each costing around €15 to €20. “We made a conscious decision to support small and little-known local children’s Face-lifting Newham City Farm projects in our neighbourhood, because we want to bring a sparkle to many children’s eyes ‘on our Inspired by the volunteers at the London 2012 own doorstep’ and in the greater Cologne area,” Olympic Games, 17 employees of explains Astrid. These projects were often FremantleMedia in the United Kingdom suggested by various colleagues during the year, went to Newham City Farm in London such as the children’s lunch in Cologne-Kalk this to give it a much-needed facelift. Managed by year. Other projects are close to Astrid’s heart or the charity Community Links, the farm is open were proposed by organisations such as Diakonia, year-round to kids in the local community, an or by doctors. area which has high levels of child poverty and deprivation. Visitors can visit Blaze the Shire horse, Some of these children would not get Christmas taste the honey made in the local beehives, and buy presents without the campaign. In 2010, the team some fresh farm eggs. was able to meet 52 children’s wishes – this year the number has already risen to 176. Astrid is pleased The FremantleMedia team enthusiastically with the positive response from our colleagues: rolled their sleeves up to create a bright wall “No matter how many children’s wishes we hang on mural, paint the fences and pot new plants to the Wishing Tree: after two days the wish notes are rejuvenate the gardens. Emma Hutley, Corporate always plucked from the tree and lovingly wrapped Communications Offi cer at FremantleMedia, presents then arrive for us.” reports: “I had a fantastic day volunteering at Newham City Farm. It was great to meet “We can support fi ve to ten regional projects each colleagues that I’d never met face to face and year, because all of the Mediengruppe companies really get to know them, whilst makinga positive now work at one site in Cologne,” she adds. “It’s and lasting improvement to the community a nice side effect that makes it easy for us to get in East London. “I CANNOT WAIT lots of colleagues excited about the campaign.” I cannot wait for the Anyone who would like to donate money or make next volunteering FOR THE NEXT donations in kind can take a donation heart from opportunity.” VOLUNTEERING the tree and donate any amount of money by direct OPPORTUNITY” debit for the benefi t of the outpatient hospice service Emma Hutley, Corporate in Cologne. Last year about €2,000 was raised in Communications Offi cer, FremantleMedia UK this way; this year it will be at least €2,500. “I am very pleased to be joining the fantastic Wishing Tree team and the many wish fulfi llers in giving the children real Christmas joy,” says Astrid. “My Next > personal holiday season begins with the Wishing Tree campaign – it really gets me into the Christmas spirit.” 5 Australia young presenter, who “I’VE MET In 2012, fi fteen members of was only too happy the FremantleMedia Australia to use her high profi le SOME (FMA) team volunteered with to benefi t Aids research AMAZING Youth Off The Streets’ food and prevention as PEOPLE” van. One of them is Kylee well as support Kylee Egliens, Egliens, Accounts Payable programmes for people Accounts Payable Offi cer at FremantleMedia with the virus and their Offi cer, FremantleMedia Australia. “I have volunteered families and friends. Australia four times so far and each time has been a fun and unique “RESPECT THE experience,” she says. The organisation provided assistance to homeless PEOPLE WHO and disadvantaged youths since 1991. Its food WATCH US” Karine Le marchand van delivers meals to young homeless people in Karine Le Marchand, © Bruno Thomas / Sidaction TV Presenter, M6 Sydney 365 nights a year and is operated solely by volunteers, who cook meals, serve food, clean the van and restock supplies. “’Sidaction’ has personal signifi cance for me,” admits Karine, who has lost a loved-one to Aids. “Like many Africans, he wasn’t able to benefi t from the treatments that we have here.” The show Les Maternelles which she presented a few years ago on the public broadcaster France 5 also made her realise that “new cases of contamination in France were affecting women of my age who were playing the fi eld without taking the necessary precautions. It’s sometimes easy to lose sight of the fact that love doesn’t only make you happy.” “GIVING ACCESS TO EDUCATION MEANS OFFERING FREEDOM” Faustine Bollaert, TV Presenter, M6 The Youth Off The Streets’ food van Kylee Egliens says. “I’ve met some amazing Another famous M6 face people, especially those who come to the van. championing a good For some people this is their only meal for the day, cause in 2012 is so the biggest reward for me is knowing that by Faustine Bollaert (Accès giving my time, I am helping in some small way to Privé, Le Meilleur bring a much-needed service to the community, and Pâtissier). She is an helping those in need.” Many other employees of ambassador for ‘La FremantleMedia Australia have also contributed to Flamme Marie Claire’, the cause by donating food to the food van. an initiative launched Faustine Bollaert by women’s magazine © Sylvie Lancrenon / M6 France Marie Claire in which M6 presenter Karine Le Marchand (L’Amour est candles are sold through various associations to dans le pré, On ne choisit pas ses voisins, pay for poor girls to go to school in Cambodia and C’est ma vie) donned a red ribbon in 2012 to Afghanistan and to provide educational support become a spokeswoman for the anti-Aids in deprived neighbourhoods of France. association ‘Sidaction’. “I try to do my bit to shine a spotlight on the “Respect the people who watch us – that is association’s work by talking about it whenever my motto. I’m passionate about giving an ethical I can on the radio and television,” explains slantto my professional work,” explains the Faustine, who has supported the initiative for Next > 6 a number of years. “As a young woman myself, “PEOPLE ARE I inevitably feel concerned about the future of these FUNDAMENTALLY GOOD” girls. They could be our little sisters: by giving them Nicolas Roisin, Director of Magazine Shows and access to education we offer them freedom. They Thematic Programming at Bel RTL and Radio Contact are also the mothers of tomorrow whose futures will be shaped by the education they receive. I’ve been fortunate enough to receive one; it’s my duty to give Last June, following a humanitarian trip to South them a helping hand.” Africa, Nicolas Roisin, Director of Magazine Shows and Thematic Programming at Bel RTL and Radio Belgium Contact, set up ‘Siyabonga’, an association that raises funds for Belgian and foreign NGOs working with underprivileged children. “Two years ago, I had the opportunity to live and work at an NGO in the Cape Town area helping children in the townships – poor neighbourhoods that are home to non-whites.