A.T.3.5 STAKEHOLDER ALIGNMENT

D.T3.5.2 – Work paper on Stakeholder Version 1 Alignment 06 2019

PROJECT PARTNER: REGIONAL DEVELOPMENT AGENCY OF THE PILSEN REGION (PP 10)

COUNTRY AND REGION: , PILSEN REGION

AUTHOR: LENKA KŘÍŽKOVÁ

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1. Background information

• Presence of the topic in the region • Are there many activities and networks related to the topic in the Region • How active and engaged are the stakeholders already • Special issues, e.g. are certain stakeholders, or stakeholder groups, especially strong in the region when it comes to Reformation topics, etc.

Beginning situation x Actual situation after realisation of the ECRR project

PRESENCE OF THE TOPIC IN THE REGION – Beginning situation • So far, the topic of the Reformation is not fundamentally presented in the Pilsen region. It is a strong cultural and historical topic about which children are taught at school, …. However, there are no interpreted places and products with a clearly presented relation to the topic, which have the potential of a regular cultural or tourist attraction (exhibitions, educational or pilgrimage trails, site interpretations ...).

PRESENCE OF THE TOPIC IN THE REGION – Actual situation

• Well, the topic of reformation is comprehended as an interesting touristic topic now in our region. There are 2 strong cultural-educational products prepared:

1) the Route of Jan Hus which was established during the ECRR project and a strong partnership was built up in cross-border (Czech-Germany) level. National actors linked with the main points of the Route of Jan Hus were contacted and involved into the activities. 2) Baldov Hill in Domažlice – place of important victory of Hussite over the 4th crusade. There is I memorial on the hill, you can get to the battlefield from the centre of the city via the path with thematic sculptures. During the project there were discussion about how to strengthen the topic in the region and finally the city working finally on an interactive exhibition in the centre of the city of Domažlice.

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ACTIVITIES AND NETWORKS - – Beginning situation • Networks created specifically for Reformation are 2 (both are Czech-German): - Network of Czech and German Hussites cities and places linked with Jan Hus (https://www.hussitische-kulturroute.com/cz/Husitsk-kulturn-stezka/). They organize cultural events, the main communication centre is Jan Hus museum in Constance.

- The activity of people who started pilgrimage on the paths of Jan Hus from Bohemia to Constance. They developed informal network of individuals, cities and cultural institutions - www.husovapout.cz.

ACTIVITIES AND NETWORKS - Actual situation • Both of the networks were involved into the activities of the ECRR project. The Hussites cities would like to become member of the RoR. The second one (Husova pout) is not active anymore and its activities were covered by partnership of the Route of Jan Hus on the professional level.

• Another strong association – network of historical expert in Association of the Museum of Hus in was involved in expert activities of the project.

• What was not reached is closer cooperation with national leaders of the evangelic churches and the cooperation churches staid on the local level. This is our challenge for future.

ENGAGEMENT OF STAKEHOLDERS – Beginning situation

• There are local activities to present individual events or topics (eg. Jan Rokycany birth anniversary exhibition in Rokycany, nature trails and memorials of Hussite battles at Tachov and Domažlice). All of those activities, however, have only local character, have low potential to attract visitors from other cities in the region. • There is an attempt by the city of Domažlice and Furth im Wald to create an exposition that would relate to the history of their common territory, now divided by the state border. The theme of the Hussite invasion and the propagation of the reformist ideas was preserved in specific folk forms, which are still alive (theatrical performances on the theme of the attack of the dragon / dying Hussites on Furth im Wald). • Local associations, churches and individuals from places along the path of Jan Hus (, Mariánská Týnice, Bezdružice, Stříbro, Tachov) are quite active in the organization of the annual historical pilgrimage. But it is more a private action than a complex popularization of the theme of the Reformation. However, these initiatives should be supported and the network already created should be used for the project. • Official cultural and tourism institutions perceive the theme of the reformation as a marginal area. Private organizations do not see significant economic benefits in this respect. • At present, however, the efforts of the Pilsen Region are more oriented towards multi-day hiking trails bringing "peace and spirituality", which opens opportunities for a greater presentation of the possible pilgrimage route of Jan Hus. • In addition, cities with Hussite history or references to the 30-year war (especially Domažlice, Plzeň) are trying to find new attractive themes for greater interest of foreign tourists (opportunity for the project).

ENGAGEMENT OF STAKEHOLDERS – Actual Situation

• We managed to involve into activities of ECRR and RoR nearly all regional stakeholders mention before:

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• Site in Domažlice is involved into RoR, the stakeholders participated during the project event, info plate is installed there, the city is interested in further development of its reformation heritage • Kralovice, Bezdružice, Tachov are joint by the Route of Jan Hus. Other regional villages, cities and other actors on the route were involved into activities of the ECRR and RoR. 9 info-plates is installed along the Route. • New partners not from the Pilsen Region but with and important reformation heritage linked to the Route of Jan Hus were involved – city Bärnau (DE), castle Krakovec, castel Točník, Bethlehem Chapel in Prague were contacted or involved into the activities of ECRR. • Possibilities for preservation and promotion of reformation heritage on other sites in the Pilsen Region were discussed with responsible stakeholders during the ECRR project (Stříbro, Rokycany, hill Bzí, churches in the city of Pilsen)

STRONG ROLE - Beginning situation

• Currently there is no key stakeholders linked to reformation from the tourism point of view. It is topic for schools and visitors of local museums. Churches are rather week in presenting of their history and evangelic churches are mostly closed for public. • Reformation is, in context of Czech Republic, rather cultural and historical issue, so it is the way how to get an attention of potential visitors (lovers of history or expert study trips). • The strongest position in such a situation has the Pilsen Region (as regional manager of the tourism) and Pilsen – TOURISM (the biggest destination agency operating on territory of Pilsen – City and surrounding area.

STRONG ROLE - Actual situation

• The Pilsen Regional Authority was well involved into the activities of the project and is prepared to pay more attention to reformation heritage in the region (especially to the Route of Jan Hus)

2. Stakeholder engagement in the frame of ECRR and its objectives

Beginning Situation • From the beginning we faced a problem, that the topic of Reformation is very various in the Czech Republic. Therefore, we had to make own historical overview of the issue and present each phenomenon separately to the stakeholders (to give them enough place and sources to think about the context of reformation in their particular situation). • Next problem is different points of view of regional: 1) cultural actors (mainly museums, regional authority) 2) tourism actors (destination agencies and tour operators) 3) local actors (groups focused on regional development of their mainly rural territories). 4) churches

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Actual Situation • We are happy that we manged to involved nearly all of the actors mentioned in the beginning of the project. We focused mainly on our region but it was meaninfull to cooperate also with actors from another countries. • The only actors that stayed out the partnership are unfortunately churches. • We communicated with other important sites in Czech republic and motivated them to be part of RoR.

3. Stakeholder engagement means and methods

• The best means of working with stakeholders stay personal meetings, their involvement into interesting activities (educational, cultural, study visit) and presentation of the direct benefit for them (this is really fundamental). • To promote RoR and ECRR on national level we published expert article in Magazine of association of the museums and galleries, that is spread to all cultural institution in CZ.We also participated on special events and presented the activities of ECRR and benefits of RoR. • We send some general mails to other regional – national stakeholders to inform them about the activities. But the stakeholders mostly do not answer such mails.

4. Identified stakeholders in the region The identification and categorization of stakeholders in the region has been carried out through the elaboration of a mapping exercise and filling of a matrix provided by PP4. In addition to identifying all (at least the most) relevant stakeholders in the regions, PPs had to give information on the level of interest in the topic and influence of the actors, enumerate potential conflicts, etc. That it is why the filled in matrix/map is attached to this report as annex.

Here please attach the matrix/map you handed in to SiTI to this document as Annex.

5. Overview stakeholder engagement

1= "very low", 2= "low-medium", 3= "medium", 4= "medium-high", 5= "very high"

STAKEHOLDER MATRIX - June 2019 / PP10 (RRAPK)

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Local Interest in Involvement Importance Name of the Workshop reformation Interest in start Engagement mean of the 24.4.2019 sites in RoR stakeholder Yes / No stakeholder Yes / No in region

Pilsen Region Personal meetings, 1 (Regional Authority) Y workshops Y 5 5 5 Preserved landscape Personal meetings, 2 area Český les N workshops Y 3 4 1 Personal meetings, Club of Czech Tourists 3 N workshops Y 4 3 1 Local Action Group - Personal meetings, "Region of the alive 4 N workshops Y 4 4 3 water" Local Action Group - Personal meetings, 5 "Czech West" Y workshops Y 4 4 3 Museum and Galery of the North Pilsen Personal meetings, 6 Region in Mariánská N workshops Y 3 4 3 Týnice Museum of Český les Personal meetings, 7 in Tachov Y workshops Y 3 3 3 Ultreai - Asocciation Personal meetings, 8 of the Pilgrims N workshops Y 2 4 1 Nečtiny - village / Personal meetings, 9 Museum N workshops Y 4 4 4 Personal meetings, Tachov - city / REVIS 10 N workshops Y 3 4 4 Tachov - city / Telephone, 11 Cultural centre N workshops Y 4 3 3 Kralovice - city / Personal meetings, 12 Information centre N workshops Y 4 3 3 Kralovice - city / Asocciation for the Personal meetings, 13 local development workshops 3 3 NNO N Y 2 Kožlany - city / Personal meetings, 14 Museum N workshops Y 4 3 3 Telephone, Žihle - village 15 N workshops Y 4 3 3 Personal meetings, Lestkov - village 16 N workshops Y 4 5 4 Telephone, - village 17 N workshops Y 4 5 3 Postřelí - Information Personal meetings, 18 centre N workshops Y 3 5 4 Personal meetings, Terra Tachovia - NNO 19 N workshops Y 3 5 4 Association of the Personal meetings, Museum of Jan Hus in 20 N workshops Y 3 5 4 Prague Local Action Group - Personal meetings, 21 "Golden Trail" N workshops Y 4 3 3 Via Carolina / Personal meetings, 22 Goldene Strasse N workshops Y 5 5 5

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Museum of West Personal meetings, 23 Bohemia Y workshops N 4 3 3 Museum of Religious Personal meetings, 24 Art in Pilsen Y workshops N 3 3 3 Association of the Personal meetings, Municipalities of the 25 Y workshops N 4 4 3 Pilsen Region Personal meetings, Pilsen - Tourism 26 Y workshops N 4 1 1 27 Bezdružice - City N Telephone N 3 3 1 Krsy - environmetal Personal meeting 28 centre N N 1 2 1 Gryspek - Association Personal meetings, of the Gryspek 29 N workshops N 2 3 1 heritage in Kralovice Telephone, Manětín - city 30 N workshops N 3 3 1 Local Action Group Telephone, 31 "Světovina" N workshops N 4 3 1 32 Bílov - village N Telephone N 3 4 1 - 33 Association of the N workshop N 2 3 1 church in Potvorov Museum of Chodsko Personal meetings, 34 in Domažlice N workshops N 4 5 3 35 Domažlice - city N Personal meetings N 5 5 5 Domažlice - culture 36 and information N Personal meetings N 3 4 3 centre Telephone, Personal Castle Krakovec 37 N meetings N 3 5 3 Telephone, Personal Castle Točník 38 N meetings N 3 5 3 Association of the Telephone, Personal Cities with Hussites 39 N meetings N 4 5 5 History and Tradition Bethlehem Chapel in Telephone, Personal 40 Prague N meetings N 3 5 3 Personal meetings, Husova pouť - NGO 41 N workshops N 1 5 1 42 Litomyšl - city N Personal meeting N 5 5 5

43 Litomyšl - museum N Personal meeting N 4 5 5 Church of Czech Personal meeting 44 Brethren - Litomyšl N N 1 5 5 Church of Czech Brethren – Personal meeting 45 headquarterr Czech N N 5 5 3 Republic

6. Main conclusion

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• We managed to influence 45 organization during ECRR project • The main mean of communication is active personal contact (it is necessary to build “relationship” especially when the topic is “minor” and “religious”). • The stakeholder with the main influence are reginal authority, bigger cities and cross-border partner (5 points). • The stakeholders are mostly very interested in local / regional sites (we managed to promote “reformation” as an important historical-cultural-tourist topic) • Only bigger organizations are interested in the concept of RoR (5 point). - Pilsen Region joint the RoR throught the PP10 which is organization founded by the regional authority. - Via Carolina and Domažlice are member of “Association of Cities with Hussites History and Tradion” which would like to become a member of RoR. - City of Litomyšl is in the process of official steps to become the member of RoR.(all local partners are interested, the city itself will become the member) • Organization with not direct link with the topic of reformation (Czech Tourism, Chamber of Tourism, Chamber of Commerce, …) were not interested in any mean of communication and the activities of ECRR or RoR.. • Through our workshops for schools and the municipalities we got in close relationship with some schools and the cooperation (regarding the topic of reformation) should continue in future.

7. Main challenges and difficulties arisen

• Public sector see already the reformation as important topic but there is no cooperation with business sector. • We did not face any other difficulties

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8. Main lessons learned and practical recommendations

• The leadership is necessary. • It is necessary to present direct benefits to stakeholders. • There is always necessary to cooperate with more personalities form the organization (clerks, political level, historical expert)

9. Other remarks (if applicable)

Add what you consider necessary if required and has not been included in the previous sections.

10. Annexes and documentation

- Stakeholder map / matrix - Some picture

Local workshop in the Pilsen Region (24.4.2019)

Meeting with important national stakeholder – city of Litomyšl (13.5.2019)

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STAKEHOLDERS ANALYSIS | RRAPK (2017 - beginning of ECRR project) LEVEL OF LEVEL INTERE OF ST ( 1= INFLUE "very NCE ( 1= Relationsh low", How are they How can "very ips with How are 2= involved in they help to low", 2= other they "low- Name of the the make the "low- stakeholde locally mediu institution/stake project/selecti project/selec medium rs. involved m", 3= holder involved on of tion of ", 3= Conflicts in "mediu routes/applic routes/applic "mediu and critical tourism? m", 4= ation? ation m", 4= points to "mediu successful? "mediu highlight. m- m-high", high", 5= "very 5= high") "very high") BODIES FROM THE PILSEN REGION Regional It is 4 / 5 (it Its decision respectable depends involveme making authority on what nt is Associated body for that kind of important Pilsen Region partner of the tourism develops product 4 for project (strategies regional we will motivation , PR strategies be able of other activities, and to create stakeholde creation of manages for them D.T.3.5.2 Work paper on stakeholder alignment Page 10 of 20

thematic many within rs. No tourism cultural the conflicts. packages) bodies and project). activities (museums, festivals, ...). It is also decesion making subject in field of tourism strategies. It represents the biggest city in the region so It works a lot it is with important international partner for tourism - 2 (they other Organization main focus do not towns. of the Pilsen is on compreh Pilsen City City (main It German end was “the reginal manages tourists that Reforma European centre) informatio tion as a are often Capital of responsible n centres, "topic" 4 (the are interested in Culture for tourism in creates for them the most religious 2015”whic Pilsen and thematic at the powerful heritage. So h was also Plzeň - surrounding. packages, moment, operator its but they in Pilsen, the year of Turismus It is not organises involvement understa but do not Jan Huss (Pilsen City) involved so tours and would help nd the do many 600 far but it is is to introduce advantig activities anniversar the most involved reformation es of it, I in the y. It is active in heritage in hope to region) generally tourism body internatio motivate the region to the culture in the region, nal them German and and so it is networks. more other tourism necessary to within international centre of involve it. the tourists. It project) the region also creates with the local necessary strategies. infrastruct ure from where the tourists travel around the region.

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It is expert It should organizati share on information (history, for visitors archealog and locals, y) that cooperation Respectab manages (synergy) for le subject 8 regional Museum of the Involved as marketing dealing museums West Bohemia an expert activities 2 3 with – it is in Pilsen body and regional important development history. No tourism of specific conflicts. body with thematic interest products also in the (expositions, topic of brochures, reformatio app, ...). n. It should share information Museum for visitors taking care and locals, about region Main It cooperation with strong museum cooperate (synergy) for reformation in a s with Museum of the marketing history. locality town and Český les in activities 3 2 Connection with toursim Tachov and through strong subject on development Pilsen Region reformatio the expert of specific Authority (its n history. level. thematic managing products authority) (expositions, brochures, app, ...). Towns It should with local share Biggies cities tourism information with the activites for visitors reformation (they and locals, history in the manage cooperation Good Regional cities: Pilsen informatio (synergy) for relations Domažlice, Region, n centres marketing with NNO, Bezdružice, contacts on and local activities 3 3 local Rokycany, personal level museums) and activities Tachov, Stříbro, - more . They all development and local Kralovice detailed developed of specific expersts information a kind of thematic about the reformatio products project will n (expositions, follow memorials brochures, but not app, ...). with D.T.3.5.2 Work paper on stakeholder alignment Page 12 of 20

bigger tourism influence.

It should It is share specific information part of he for its Evangelic 4 (I members, guess Church of locals or they Czech visitors, could be Brethren cooperation very Actually Korandův Sbor in Pilsen (synergy) for intereste we do not (Church of not involved with d but marketing 2 have any Koranda in so far interesting they activities experience Pilsen) modern were not and with it building. informed development Actually it about of specific is not the thematic project opened products yet) for (expositions, tourism brochures, activities. app, ...). It regulates managem ent of historical Dificult sites and position - buildings It should Národní not much linked share expert památkový opened for with information, ústav (National not involved tourism, reformatio cooperation 2 2 Heritage so far rather n (it gives (synergy) for Institute) in focused official preservation Pilsen on statement activities preservati for on reconstru ction and so on), it is expert body not involved It It should It is so far, but are supports share functional Association represented cross- information network of "Hussitte 5 3 by the towns border for visitors Czech and Cities" mentioned cooperatio and locals, German above n on the cooperation cities with

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political (synergy) for traditional and civic marketing activities level activities and and informatio development nal portal of specific thematic products (expositions, brochures, app, ...). They organise trips and The project excursion is not focus s for their primary on students tourism but not involved Good and pupils on cultural so far, but connectio (national heritage. In there are ns with or that case the many good local internatio local experiences stakeholde nal) – engagement Local Schools with 4 2 rs students is very engagement (municipali then important for of schools for ties, introduce success of exploitation museums, the issues the project of local Pilsen to their (to support heritage Region) parents enthusiasm (motivate in the local them to people for visit the the issue). places as well) local organisati involvement there are ons and of local many people people local mostly always help not involved activities - cooperate Civic activities to make the 3 3 so far not with town products tourism, and and rather municipalit activities cultural ies and sustainable local museums Its 3 (I Association of involvement guess incoming tour they are would help they operators or not involved focused to get the should no intereste 3 strong incoming so far on topic of d but problem tour operators tourism reformation they themselves into the were not national or informed D.T.3.5.2 Work paper on stakeholder alignment Page 14 of 20

local about concepts or the to create project new yet) interesting products or packages. Association of local tour they are not actually guides; focused on they are interpretors, they are Reformation, not used associations of not involved focused in some to 2 1 hoteliers and so far on teritorries cooperate restaurant tourism they could with a owners, tourism be better thematical transport motivated umbrella providers etc.) NATIONAL

BODIES The main national tourism body managed by not involved Ministry of 3 (I so far, it is Culture guess No official It would help (internatio they regional national to the nal should network, it tourism project to be Czech Tourism presentati intereste works agency, so it involved as (Czech Cetral on of d but without should be official they 5 Agency of Czech cooperatio informed tourism were not Tourism) Republic, n with about the product of informed thematic cities from project's Czech about products, the Pilsen activities, Republic the official project Region ideally marketing yet) involved tools, responsibl e for strategies and surveys) It should Sometime It manage share expert s dificult many National information, to historical Heritage cooperation cooperate not involved sites and Institute (synergy) for 2 5 - some so far building (National marketing castles (e.g. Headquarter) activities might be Krakovec and interested, Castle, development but are

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Rabí of specific managed Castle) thematic from the products headquart (expositions, er and brochures, cannot app, ...), make sharing decesions. tourism information for visitors 3 (I guess Its they involvement should It is very the main would help intereste difficult to Ministry of the authority get the topic find not involved d but Culture of for of they 5 responsibl so far Czech Republic cultural reformation were not e and heritage into the informed active national about person. strategies. the project yet) 5 (I It is not guess Rather it necessary to they activities cordinated involve it, should in Prague cultural but it might intereste and South Foundation Jan not involved activities help to the d but they 3 Bohemia, Hus 600 so far of Jan Hus "good name" were not cooperatio 600 of the informed n with anniversar project in about regional y Czech the museums Republic project yet) its members dealing with tourism (mostly bit in fact it is hotels or probably they are some not not much bussiness Chamber of not involved cooperatin localy companiew - 1 1 Commerce so far g to much involved e.g. Pilsner with the in tourism Urquell) tourism might offers sector their products within the route

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Its involvement 3 (I would help guess to get the they topic of should reformation they are intereste into the Chamber of not involved focused d but no national or they 3 Tourism so far on problem local were not tourism concepts or informed to create about new the project interesting yet) products or packages. Its involvement 3 (I would help guess to get the they topic of Association of should reformation incoming tour they are intereste into the operators or not involved focused d but no national or they 3 strong incoming so far on problem local were not tour operators tourism concepts or informed themselves to create about new the project interesting yet) products or packages. Association of local tour they are not actually guides; focused on they are interpretors, they are Reformation, not used associations of not involved focused in some to 2 1 hoteliers and so far on teritorries cooperate restaurant tourism they could with a owners, tourism be better thematical transport motivated umbrella providers etc.) MAIN EVANGELIC CHURCHES IN CZECH REPUBLIC Evangelic Evangelic Not There 5 (I no Church of Church of involved involvement guess experience Czech Brethren Czech in tourism is necessary they s so far, Czechoslovak Brethren is (only in for should 3 but all the Hussite Church associated position of international intereste churches Unity of the partner, possible networking d but has Brethren others are not tourists) evangelic they

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involved so churches were not regional far and local informed networks engagement about Czech Evagelic for the topic the Lutheran of project yet) Church reformation as important cultural heritage BODIES FROM OTHER CZECH REGIONS It is tourism agency of the most 4 (I Very relevant often guess reformation visited they sites and should place in places are in intereste CZ Prague. d, they (importan There is also have a ce for the biggest kind of We do not internatio Prague City not involved international product have any nal focused 4 Tourism so far airport so all experience visitors) on Janu the s so it is Hus, but international necessary they visitors start to were not their visit of informed cooperate Czech about with it. It Republic the also offer there. project thematic yet) product - Tour of Jan Hus Important It should museum share specialize information 5 (I d on the for visitors guess topic of and locals, they No reformatio cooperation should experience n – it is (synergy) for intereste so far (in Muzeum of the located in marketing South not involved d but Bible from the town activities they 3 Moravia so far Kralice where the and were not far away first Czech development informed from the bible was of specific about Pilsen developed thematic the Region) project (own products yet) translation (expositions, of brochures, reformed app, ...). It

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church could from became a original part of the languages route (but ) . out of the main touristic destinations) Important It should museum share focused information on the 4 (I for visitors Czech guess and locals, No best- they cooperation experience known should (synergy) for so far (in Muzeum of the person of intereste marketing South Jan Ámos not involved reformatio d but activities they 3 Moravia Komenský in so far n - Jan and were not far away Uherský Brod Amos development informed from the Komenský of specific about Pilsen (the thematic the Region) exposition project products is yet) (expositions, supported brochures, by app, ...). UNESCO) the border areas Destination have often It should 4 (I Agency and strong share guess Tourism refromatio information they Information n history should not not for visitors Centres in often intereste involved so and locals, Czech- because d, they it helps to far, their cooperation Germany- of the have a towns to involvement (synergy) for Austria border German kind of manage is necessary marketing area: Pilsen inhabitant product their as they are activities focused 4 Region, but also s (in tha tourism the most and on Janu South Moravia, past), activities, relevant development Hus, but South Bohemia, German no information of specific they Karlovy Vary tourists conflicts points in the thematic were not Region (mailny are also informed regions products towns Aš and the main about (expositions, Jáchymov), Usti focus the brochures, Region, Silesian group of project app, ...). Region, … local yet) tourism activities. INTERNATIONA L BODIES LINKED TO

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CZECH REFORMATION It should share information 5 (I for visitors guess No internatio and locals, they experience nal cooperation Muzeum of Jan should s, but it is tourism (synergy) for Hus in intereste managed point marketing Constance - G not involved d but by Czech connected activities they 3 (managed by so far bodies with and were not Muzeum in (cooperati Czech development informed Tábor, CZ) on should Reformati of specific about be without on thematic the project problems) products yet) (expositions, brochures, app, ...). It should share information 5 (I for visitors guess internatio and locals, they nal cooperation should No Museum and tourism (synergy) for intereste experience Mausoleum of point marketing not involved d but s and Jan Amos connected activities they 3 so far managed Komenský in with and were not by Holand Naarden, NL Czech development informed entities Reformati of specific about on thematic the project products yet) (expositions, brochures, app, ...).

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