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What Is Verizon Media Doing?

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What Is Verizon Media Doing? Verizon Media Greece 50+ #1 1B+ largest global media & tech consumers scale of brands verified data We have a global scale reaching over 1B people Comscore Global ranking 1,205M 715M 329M 613M Source: Comscore, Total Unique Visitors (July 2020) Our Brands Verizon Media tools & technologies in Greece Verizon Media technologies & channels in Greece VM DSP VM Exchanges VM Native VM Premium Managed Direct Marketplace Display Programmatic Programmatic Verizon Media DSP Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. Global Awards 2020 90,000 votes were cast by Adweek’s readers, across leading brands and agencies around the world, to select their favorite Ad Tech and Mar Tech solutions. Verizon Media has been named the winner in the following categories: ❖ Best Demand Side Platform ❖ Best Supply Side Platform ❖ Best Ad Network (Video) ❖ Best Ad Network (Mobile) VM DSP Reach in Greece 90% Big Data 7.5M Transparent Whitelisting in Reach of GR internet GR Inventory Unique Users Population Local Results Audience Verification 3rd party integrations Audience verification through Nielsen and comScore Brand safety targeting through Grapeshot 11 Viewability & Brand Safety 3rd party integrations Viewability Brand safety targeting measurement through through DoubleVerify, IAS & Moat Grapeshot Build your own Audience # 1 Global Data owner and publisher Verizon Media Data 60+ 3rd Party Partners Data HIGH PERFORMING SEGMETS (85% accuracy based on Nielsen DAR) Advertiser CRM Data (100% GDPR compliant) Your Custom Audiences MAIL COMPETITORS INTEREST DATA PURCHASE RECEIPTS Tell us your main competitors and we Family & Parenting, Auto, Travel, Categories: Food & Beverage, CPG, Entertainment etc will target the users, who receive emails Entertainment, Sports, Finance, / newsletters from them Insurance, Technology, News etc Mentioned products: CPG products, On line tickets, House hold Appliances etc SEARCH RETARGETING FLURRY MOBILE DATA Give us your keyword lists to find the users who raised their hand for your brand, and Using Flurry app data to target users who: extend your reach in scale • Have food apps installed • Have at least 5 sessions in relevant search apps in the last 60 days CRM DATA Advertiser’s 1st party data Display Ads Performance Branding Yahoo O&O + 3rd Party Sites KPIs: CTR, CPA, ROI,Shared white list of brand-safe environmentsKPIs: viewability, CTR,Premium traffic generation white list Pricing CPM, CPC CPM Transparency Impression by domain, performance by segment Format 300x250, 300x600, 970x250, 728x90, 160x600, 320x50 15 Brand Stories Brand Stories are self contained brand experiences that immerse audiences into a dynamic environment. They can be used as destination pages, embedded in content or served into expandable display units. The format allows brands to combine visual elements with video, bite-size text, polls, quizzes, shoppable elements and many more. Demos Display Brand Stories Video Ads KPI Format advised Metric of success Duration advised Billing model Awareness KPIs: CTR, CPA,Standard ROI, Pre-Roll Unique reach, ViewabilityKPIs: viewability, 20”CTR, totraffic 30” generation CPM & CPCV CPCV (cost per Completed views Out Stream ( In read) Completion rate 30” completed view) 18 Outstream Video Verizon Media Exchanges Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. Verizon Media Exchanges today Inventory Premium O&O + partners inventory Premium O&O + partners inventory Brands PUBLIC & PRIVATE DEALS PUBLIC & PRIVATE DEALS Deals OPEN PACKAGES, AGE + GENDER PLATFORM WIDE DEAL ID BEHAVIOURAL TARGETING MICROSOFT DATA PROPERTY SPECIFIC DEALS AGE + GENDER VIEWABILITY DEALS BEHAVIOURAL TARGETING BROAD REACH PACKAGES “Verizon Media Exchange” “Verizon Media Video Exchange” 21 Works depending on your KPIs Performance Viewability Branding Verizon confidential and proprietary.Verizon confidentialUnauthorized and disclosure, proprietary. reproduction Unauthorized or other disclosure, use prohibited. reproduction or other use prohibited. 22 Pixalate - Seller Trust Index (Q2 19) Finding VM exchanges in other DSPs Video Exchange Adobe Adap.tv Yahoo Display DV360 Verizon Media Video Exchange Verizon Media Exchange MediaMath Verizon Media Video Exchange Verizon Media Exchange Campaign Targeting: "ONE Video (Adaptv)" Campaign Targeting: "BrightRoll Exchange Display (RightMedia)" The Trade Desk DealID Setup + Reporting: Adaptv DealID Setup + Reporting: RightMedia Xandr (Appnexus) Verizon Media Video Exchange (seller id 3292) Verizon Media Exchange (seller id 11664 and 273) Amobee (Turn) Verizon Media Video Exchange Verizon Media Exchange Verizon Media DSP Verizon Media Video Exchange Verizon Media Exchange Adform N/A (See Bidswitch) Verizon Media Exchange LoopMe Adaptv Bidswitch Verizon Media Video Exchange Verizon Media Exchange 24 Deals Deals availability by platform Verizon Media Verizon Media Deal type Exchange Video Exchange Standard x x Priority x x Fixed Price x Guaranteed / VIP x Audience x KPIs x x EMEA Deals Deal name Floor Ad Sizes Price EMEA – VM O&O__EMEA_RON $0.40 300x250,160x600, 300x600, 728x90, 320x50 EMEA - Y_EMEA_RON_970x250 $3.00 970x250 EMEA – VM O&O_EMEA_Property_Mail $0.40 300x250, 160x600, 120x600, 120x60, 180x150 EMEA – VM O&O_EMEA_High Viewability $1.10 300x250,160x600, 300x600, 728x90, 320x50 EMEA - Y_EMEA_DEMO_MALE $1.60 300x250,160x600, 300x600, 728x90, 320x50 EMEA - Y_EMEA_DEMO_FEMALE $1.60 300x250,160x600, 300x600, 728x90, 320x50 $1.10 300x250,160x600, 300x600, 728x90, 320x50 EMEA - Y_EMEA_Demo_+18 Audience Deals All EMEA countries (excluding UK, FR & DE) Deal Name Floor EMEA - Y_EMEA_Audience_Parents & Family $1.60 EMEA - Y_EMEA_Audience_Travel $1.10 EMEA - Y_EMEA_Audience_B2B $1.10 EMEA - Y_EMEA_Audience_Fashion, Beauty and $1.10 Wellness Shopping Fanatics EMEA - Y_EMEA_Audience_Finance $1.10 EMEA - Y_EMEA_Audience_Automotive $1.60 EMEA - Y_EMEA_Audience_Football fans_18+ $1.60 Seasonal Deals: Black Friday / Cyber Monday EMEA UK Content Description Lifestyle, Shopping Featured Sites Platform Verizon Media Exchange Verizon Media Exchange Device Desktop: 90% | Tablet: 10% Desktop: 90% | Tablet: 10% Pricing Floor: $2.00 Floor: $3.50 EMEA - Y_EMEA_Audience_ Black Friday EMEA - Y_UK_Audience_ Black Friday / Deal Name / Cyber Monday Cyber Monday Deal ID 98338 100917 IPs Requires country targeting at DSP level UK IPs only Verizon Media Exchange (VMX) How can you buy Yahoo inventory? Open auction • Find VMX* on your DSP by the correct name • Start bidding Private marketplace (Deals) • Confirm which deals fit better with your strategy • Existing deals • Deal permissioning • Deal mapping on both sides 31 Verizon Media Video Exchange (VMVX) EMEA Deals - Video Deals available upon request for each buyer: 1. All Video Exchange buy: Best option for reach, branding and optimizing against different KPIs - Including VM sites and partner sites - Professionally produced and brand safe sites vetted by our publisher team and main industry vendors (DV, MOAT, IAS, etc) - KPIs: VTR, Viewability We optimize for clients and they dedicate time to other things. Do not duplicate optimization! 2. VM O&O sites (Yahoo, MSN, Aol.com and some minor impressions of the others) 3. Specific formats: Outstream/ Instream (PreRoll) Verizon Media Native Advertising Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. VM Native Reach in Greece 3.8M 34M 406M Unique Users Pageviews Pageviews @ VM GR @ Yahoo.gr* @ VM GR properties* properties* *May 2020 Restoring trust in digital advertising 4/5 Consumers say they accept native advertising as a form of content1 +32% +23% Increase in Increase in brand brand trust2 sentiment¹ Source: 1) Verizon Media Redefining Native Study 2018 (UK, FR, DE) /Warc Videodesign 2018; 2) compared to traditional display ads Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. 36 Delivering better business outcomes Trusted environments + innovative formats = +40% +45% +16% increase in brand more likely to more likely to purchase² love¹ recommend² Source: Verizon Media Redefining Native Study 2018 (UK, FR, DE) 1 in premium environments, based on Verizon Media Brand Love Index 2018 2 compared to bottom of the page native Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. 37 Not all native is equal... Verizon Media native ads are in-feed image and video ads that seamlessly integrate into our editorial sites and premium publisher partners. Viewable Premium & In-Feed & At Scale Exclusive Human In view Over 4M 90% 2.5X 99% users per exclusive longer than month in inventory Bottom of the Greece pageEmail native¹ Source: 1) Verizon Media Redefining Native Study 2018 (UK, FR, DE); 2) Comscore UK Feb 2020 (unduplicated: Verizon Media, Apple News, Microsoft News and Upday) Premium environments deliver better results Our native ads are served across leading Verizon Media properties and a network of premium publishers. 66% of users trust ads on premium sites vs. 40% on social media¹ 35% uplift in positive brand associations on premium sites² 1) Yahoo Halo Research Phase 1, Ipsos, April 2017; 2) Verizon Media Redefining Native Study 2018 (UK, FR, DE) Our newest partnership It’s easier than ever to extend your native advertising strategy. Ad Platforms is adding premium Microsoft native inventory to our native marketplace. Reach almost half a billion monthly users across the Microsoft News
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