AUSTRALIAN CENTRE FOR PUBLIC COMMUNICATION An analysis of the use of social media and online communication in the 2013 Australian federal election and comparison with the 2007 and 2010 elections Jim Macnamara & Gail Kenning OCTOBER 2013 E‐electioneering 2013 and Analysis of Trends 2007–2013 A report by the Australian Centre for Public Communication ____________________________________________________________________________ Copyright © 2013 Australian Centre for Public Communication, University of Technology Sydney Inquiries Australian Centre for Public Communication University of Technology Sydney PO Box 123 Broadway, NSW, 2007 E‐mail:
[email protected] Researchers and authors Dr Jim Macnamara, Professor of Public Communication and Director of the Australian Centre for Public Communication, University of Technology Sydney Dr Gail Kenning, Research Associate, Faculty of Arts & Social Sciences, University of Technology Sydney Graphics and visualisation Dr Gail Kenning, Research Associate, Faculty of Arts & Social Sciences, University of Technology Sydney Citation Cite this report as follows (1) Harvard; (2) APA: Macnamara, J. & Kenning, G. 2013, ‘E‐electioneering 2013: An analysis of the use of social media and online communication in the 2013 Australian federal election and comparison with the 2007 and 2010 elections’, Australian Centre for Public Communication, University of Technology Sydney, October. Macnamara, J. & Kenning, G. (2013, October). E‐electioneering 2013: An analysis of the use of social media and online communication in the 2013 Australian federal election and comparison with the 2007 and 2010 elections. Sydney, NSW: Australian Centre for Public Communication, University of Technology Sydney. Acknowledgements The authors would like to thank the University of Technology Sydney for seed funding for this research in 2010 and iSentia Pty Limited (formerly Media Monitors Pty Limited) for support in 2007.