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Brand Identity & Guidelines Brand identity & Guidelines Images and additional info available: [email protected] Don’t hesitate to contact us! Content Logos ................................................................................................ 3 Protected area around logos ..................................................... 4 Positive and negative logos ........................................................ 5 Usage of logos ............................................................................... 6 Brand colours ................................................................................. 7 Fonts ja typography ...................................................................... 8 Images used ................................................................................... 9 Business Cards ............................................................................. 10 Corporate Identity ....................................................................... 10 Brochures ....................................................................................... 11 Datasheets .................................................................................... 12 Manuals .......................................................................................... 13 Bränd image in Business Gifts .................................................. 14 Physical Evidence and Trade Shows ...................................... 15 2 Mainostoimisto Designia Oy, www.designia.fi Logos Genano, Elixair by Genano ja Genano Solutions logos: text logo and full logo. 3 Mainostoimisto Designia Oy, www.designia.fi Protected area around logos The minimum clear space around the signature is determined as shown below. 4 Mainostoimisto Designia Oy, www.designia.fi See colours Positive and negative logos on on page 7! The logo can be used either positive or negative. A Genano logo can be used in Elixair by Genanon logo Genano Solutions logo can • light blue COLOURED POSITIVE COLOURED can be used in be used in • yellow or • lime green or • dard purple • light purple • red • orange or • turquoise NEGATIVE LOGO IS USED WHITE ONLY LOGO NEGATIVE BLACK/WHITE BLACK/WHITE POSITIVE LOGO 5 Mainostoimisto Designia Oy, www.designia.fi Limitations for usage of logo Do not alter the typographic proportions. Don’t stretch, skew or rotate the logo. Don’t add colours out of the determined ones. Don’t add any effects on the logo. Ensure sufficient contrast between a logo and a background. 6 Mainostoimisto Designia Oy, www.designia.fi Brand colours COLOURS FOR GENANO BUSINESS UNITS GENANO GENANO GENANO LIGHT BLUE YELLOW LIGHT PURPLE Healthcare Indoor Air Quality Cleanroos SPOT Pantone PMS 2905 SPOT Pantone PMS 116 SPOT Pantone PMS 7452 CMYK 45/0/0/0 CMYK 0/20/100/0 CMYK 53/38/0/0 RGB 147/213/246 RGB 255/204/0 RGB 135/151/204 #93D5F6 #FFCC00 #8797CC GENANO SOLUTIONS GENANO SOLUTIONS GENANO SOLUTIONS ORANGE DARK PURPLE TURQOISE Industrial VOC Real Estate SPOT Pantone PMS 716 SPOT Pantone PMS Violet SPOT Pantone PMS 3155 CMYK 0/67/100/5 CMYK 88/100/0/0 CMYK 100/0/20/0 RGB 228/119/7 RGB 76/38/131 RGB 0/157/197 #E46A04 #4C2683 #009DC5 100% 70% ELIXAIR ELIXAIR LIME GREEN RED Hvac wholesellers / Consumer Contstructors 40% 10% SPOT Pantone PMS 382 SPOT Pantone PMS 200 CMYK 30/0/100/0 CMYK 13/100/75/4 RGB 200/211/0 RGB 203/19/53 Different shades of black can be #C8D300 #CD1335 used. 7 Mainostoimisto Designia Oy, www.designia.fi Fonts and typography Museo Sans with different cuts is a font is used in Genano materials. Main Headline: Museo Sans 100 Lorem ipsum Ingressi: Museo Sans 300 Italic Lorem ipsum dolor sit amet, consectetur adipisci elit, sed eiusmod tempor incidunt ut labore et dolore magna aliqua. Body Text: Museo Sans 100 Lorem ipsum dolor sit amet, consectetur adipisci elit, sed eiusmod tempor incidunt Highlights in a text: ut labore et dolore magna aliqua. Ut Museo Sans 700, enim ad minim veniam, quis nostrud black or coloured. exercitation ullamco laboris nisi ut aliquid ex ea commodi consequat. Second Headline: LOREM IPSUM Museo Sans 100 Can be bold or coloured. Lorem ipsum dolor sit amet, consectetur adipisci elit, sed eiusmod tempor incidunt ut labore et dolore magna aliqua*. Ut enim ad minim veniam. Reference: * Wall mounting available as additional option. Museo Sans 100 Italic If Museo Sans font is not available, LOREM IPSUM Arial font is used. Lorem ipsum dolor sit amet, consectetur adipisci elit, sed eiusmod tempor incidunt ut labore et dolore magna aliqua. 8 Mainostoimisto Designia Oy, www.designia.fi Images Images used in Genano material, are fresh, and clean. Images should be of a high quality. Only colour images are used. When referred to Indoor Air Quality, indoor images are used. Images with lot of details should be avoided, and simple images with focus on one detail are recommended. Images of pure nature can be used when referred to origins of Genano – inspired by The Nordic Purity. 9 Mainostoimisto Designia Oy, www.designia.fi Käyntikortit Business Cards and other corporate identity material can be printed with one or several colours. Firstname Lastname Title +358 00 000 0000 [email protected] Genano Ltd. Streetaddress, 01234 City, Country www.genano.com Lomakkeet Letterhead Envelope Genano Ltd Metsänneidonkuja 6 02130 Espoo, Finland [email protected] www.genano.com Genano Ltd, Metsänneidonkuja 6, 02130 Espoo, Finland, [email protected], www.genano.com 10 Mainostoimisto Designia Oy, www.designia.fi Brochures Marketing material is airy, spaceous and POUR LA DÉCONTAMINATIONPOUR LA clean with lot of white DÉCONTAMINATIONPOUR LA DÉCONTAMINATION DE L’AIR À POUR LADE L’AIR À DE L’AIRL’ÉCHELLE À L’ÉCHELLE space. Liveliness comes DÉCONTAMINATIONPOUR LAL’ÉCHELLE NANOMÉTRIQUE DE L’AIRNANOMÉTRIQUE À DÉCONTAMINATIONNANOMÉTRIQUE from rich colours of the DE L’AIRL’ÉCHELLE À Genano brand. L’ÉCHELLENANOMÉTRIQUE NANOMÉTRIQUE Prosessin kulku oireiden kartoittamiseen Ihmiset ovat tärkein sisäilman mittari OIREKYSELY – varmistamme etteivät he oireile Oirekysely on tärkeä osa palveluamme. Se auttaa Oiretutkimus saavuttaa parhaan mahdollisen poten- meitä saamaan kuvan nykyisestä sisäilman tilasta tiaalinsa, kun useammat ihmiset vastaavat kyselyyn. osana Genano- sekä osoittamaan eron nykytilanteen ja tavoitetilan On erittäin tärkeää, että kaikkia organisaation tilois- välillä, ilmanpuhdistimien oikeanlaisen käytön avul- sa työskenteleviä henkilöitä kannustetaan vastaa- la. Työntekijöittesi hyvinvointi näkyy vähentyneinä maan kyselylomakkeeseen. Useissa tapauksissa poissaoloina ja parantuneena työilmapiirinä, samal- lähes 100 prosentin vastausprosentti saavutetaan sisäilmapalvelua la kun se kasvattaa työpaikan vetovoimaisuutta. sillä, että vastuuhenkilö tiedottaa tiloissa työskente- leviä ja jakaa kyselyn heille sen sijaan, että linkki toi- OIREKYSELY mitettaisiin suoraan Genanon kautta. Vastaaminen kyselyyn kestää noin viisi minuuttia, SISÄILMAN ONGELMIA AIHEUTTAVAT ja sen voi tehdä tietokoneella tai mobiililaitteella. osana Genano- ERI TEKIJÄT Oiretutkimus tehdään kahdessa vaiheessa ja täysin nimettömänä. Ensimmäinen vaihe alkaa ennen kuin ilmanpuhdistimet asennetaan, jotta saadaan tarkka tieto nykytilanteesta. Toinen vaihe suoritetaan, kun sisäilmapalvelua ilmanpuhdistimet ovat toimineet 4–6 viikkoa. Näin saamme parhaan kuvan siitä, kuinka ilmanlaatu on parantunut ilmanpuhdistimilla. Genanon sisäilma-asiantuntija saapuu kohteeseen teet, lasketaan laitemäärät ja tehdään laitesijoittelu- Oirekyselyn tulokset tehdään nimettömänä ja niin, ja tekee asiakkaan kanssa yhteistyössä selvityksen suunnitelma. Laitetoimituksen yhteydessä järjeste- että ketään yksittäistä henkilöä ei vastauksista sisäilmaongelmien mahdollisista aiheuttajista. tään infotilaisuus, jossa neuvotaan laitteiden käyttö. tunnisteta. Tulokset ovat luottamuksellisia ja jae- Selvityksestä toimitetaan asiakkaalle raportti ja toi- Noin 4–6 viikon jälkeen työntekijöille tehdään uusi taan vain asiakkaan kanssa! menpidesuositukset. oirekysely, jonka tuloksia verrataan aikaisempaan. Työntekijöille tehdään ensimmäinen oirekysely, Tarvittaessa tehdään muutoksia laitteiden määrään, jotta nykytilanne saadaan kartoitettua. tai sijoitteluun, kunnes asetetut tulokset saavute- Tilanneanalyysin perusteella valitaan sopivimmat lait- taan ja asiakas on tyytyväinen. 2 3 Esimerkki asiakkaallemme Esimerkkiraportti toteutetusta oirekyselystä Sisäilman seurantamittaus suoritettiin koululla syys-joulukuussa 2018. VAIHE 1: ONKO SINULLA OLLUT VIIMEISEN 3 KK AIKANA: Kyselyyn otti osaa ensimmäisessä vaiheessa 52 henkilöä ja toisessa vaiheessa 40 henkilöä. Käheyttä tai äänen häviämistä 29% 39% 32% Ihon kutinaa, kuivuutta tai VASTAAJAMÄÄRÄT 29% 32% 47% punoitusta kasvoissa tai käsissä Vaihe 2 Vaihe 1 Päänsärkyä 28% 44% 28% 0 10 20 30 40 50 60 Väsymystä 13% 25% 62% Silmien kutinaa, punoitusta 31% 29% 40% tai turvotusta Kyselyn avulla haluttiin kartoittaa sisäilmatilannetta ja sen avulla saatua muutosta kolmen kuukauden sisällä. Kummassakin vaiheessa jokaisen Hengenahdistusta 55% 29% 14% kysymyksen vastausprosentti oli huomattavan korkea, jolloin saatiin Yskää 33% 41% 26% mahdollisimman kattavat tulokset. YLI PUOLET KOKI ILMANLAADUN PARANTUNEEN Nenän tukkoisuutta tai nuhaa 22% 42% 36% Tilanne kartoitetaan ennen puhdistimien asentamista, verraten sitä oire- JA OIREIDEN 0% 20% 40% 60% 80% 100% kyselyn toisen osan tuloksiin. Oirekyselyn toinen osa tehtiin 3 kk laittei- VÄHENTYNEEN. den asentamisen jälkeen. Jos sisäilmaongelma ja oireilu sen vuoksi on Ei ole On, toisinaan On, usein En osaa sanoa kestänyt pitkään, saatetaan tarvita pidempiaikaista
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