THE SOCIO-ECONOMIC CONTRIBUTION OF MUSIC TO THE IRISH ECONOMY Summary Report THE SOCIO-ECONOMIC CONTRIBUTION OF MUSIC TO THE IRISH ECONOMY SUMMARY REPORT 2 SCALING UP – THE OPPORTUNITY FOR IRELAND’S MUSIC INDUSTRY THE IRISH MUSIC INDUSTRY CONTRIBUTES: THE SECTOR SUPPORTS €291m Core Music Industry 9030 Direct €473m €88.6m Consumer Spending to the Irish economy 2480 Indirect €93.8m Music Supply Chain 11,510 Jobs WE PURCHASED... HOWEVER, TO CONTINUE GROWTH OF THE CHALLENGES SECTOR AND ITS ECONOMIC & SOCIAL INCLUDE CONTRIBUTION IMRO RECOMMENDS: A FALL OF RECORDED Creating a Music Industry Appointing an MUSIC SALES Taskforce to advise on Intellectual Property Music Policy Tsar to consider IP & FROM M IP copyright legislation 3million TO M music CDs Establishing a new Investing in a music music offi ce – WE LISTENED TO education programme 7. 3m 1.1m “Music Ireland” Single Album Downloads Downloads €72M Digital sales growth in Ireland has been c. 14% per €33M Closer co-operation annum over the same period Ensuring tax reliefs are 3 billion effi cient & effective between tourism, tech, hours of radio €8m €13m % gaming & music 2008 – 2012 2012 Figures - Source Delotte & CSO Deloitte was commissioned by the Irish Music Rights Organisation (IMRO) to undertake a study that assesses the socio-economic contribution of music to the Irish economy. The scope of the study was to present estimates of the size of the industry and the way it contributes to the Irish economy and society, based on available secondary source data as well as primary information from stakeholders. The study also considered ways in which the contribution of music in Ireland might be maximised with respect to short, medium and long- term time horizons. As part of the study, Deloitte met with a cross section of industry professionals from across the music sector in order to obtain their views on the current state of the Irish music industry and how it could be developed. In addition, IMRO conducted an online survey of its members which received over 300 responses. Deloitte and IMRO would like to thank all of those people for their contributions to the study. This summary report draws on the detailed Deloitte report which is available at www.imro.ie. Sinéad O’Connor 4 FOREWORD ed Sails in the Sunset and You the USA, hugely successful dance shows In the twentieth century, the production Raise me Up: what do they have in with choreography by Michael Flatley and and consumption of music had to adapt common? Both these worldwide hits music by Ronan Hardiman, and successful from the listener’s actual presence in the Rwere co-written by Irishmen, Jimmy foreign tours by Little Green Cars, Kodaline, same room as the musicians and singers, Kennedy and Brendan Graham, and they Ryan Sheridan, Villagers, Altan, The Script, through broadcasting, recording, the serve to bookend half a century of Irish The Coronas, Damien Rice, Snow Patrol, long-playing record, TV and the cassette music creativity. Before considering Delorentos, Two Door Cinema Club, and tape to the advent of digital in the early today’s industry, it’s worth reminding international interest in The Riptide 1990s. The combination of digital music ourselves of something that we take for Movement, Hozier, Walking on Cars, SOAK, and the internet provides both a threat granted: the breadth, depth and history All Tvvins, Rosie Carney, Bleeding Heart and an opportunity to the music industry of a successful music industry. Pigeons, Gavin James, Hudson Taylor, worldwide. The threat is well-known: Daithí, And So I Watch You From Afar and theft and piracy on an industrial scale Thus, Ruby Murray’s many British chart ORB. that have led a generation to believe that hits in the 1950s fi nd an echo today in Irish music crosses all genres: the late music – along with books, software, fi lms Sinéad O’Connor, Eleanor McEvoy, Mary Rory Gallagher still sells signifi cant and games – is free. The opportunities are Black, Mary Coughlan, Imelda May, quantities of blues albums; Sir James less well-known: the Irish Music Rights Heathers and Dolores O’Riordan. Thus Galway and John Feeley grace the world’s Organisation has commissioned this Seán Ó’Riada’s Mise Éire is paralleled by concert stages; Louis Stewart is one of the report by Deloitte in order to provide a Riverdance, historic works that re-defi ne leading guitarists in world jazz; Nathan positive focus on what Ireland’s decision- Irish music. The Clancy Brothers’ infl uence Carter, Jimmy Buckley and others keep the makers, together with the industry itself, on Bob Dylan in Greenwich Village in the country fl ame burning. Gerald Barry, Shaun can do to assist creators and creativity. early ‘60s is well-known. Less well-known Davey, Roger Doyle and many others have Ireland is blessed with an abundance of is the chart success abroad of Frankie their work performed here and abroad. creative talent – we are well represented McBride, Joe Dolan, Larry Cunningham, We have won more Eurovisions than any on the world stage in every genre of The Real McCoy and Van Morrison in the other country. And there is music in fi lms, music. Decision-makers must consider ‘60s. The Dubliners, Thin Lizzy, The Furey children’s television and games, in all how best to nurture this talent. There Brothers, The Boomtown Rats, U2, Enya, genres, that has been written by IMRO will be dividends: as well as helping our Van Morrison, Clannad, Moving Hearts, writers. nation’s fi nances, music is also good for our The Chieftains, Rory Gallagher, Paul Brady, It would be quite possible to continue collective soul. Boyzone, Westlife, The Undertones, Ronan listing Irish music successes so the above is Keating, Christy Moore and others have not defi nitive. Suffi ce it to say that Ireland’s The time for action is now... featured in foreign charts from the 1970s to reputation abroad is entwined with music. date. Our tourism industry acknowledges the Keith Donald Nowadays, it’s Once on Broadway, unique attraction of Irish music. It’s an MA, Dip Soc Sc, DASS, CQSW Riverdance worldwide, Celtic Woman in integral part of our identity. Chairman of IMRO 5 SUMMRY Hozier 6 reland is famed for both the relationship with sectors such as tourism sectors in the economy, and sets out a richness of its musical heritage and technology. framework for increased collaboration and and the remarkable vibrancy of its Part 1 of the report sets the scene, knowledge-sharing. Icontemporary music scene. Irish folk assessing the current economic and If successfully implemented, it is music is widely played around the world, social landscape for the music industry in estimated that the initiatives discussed while contemporary artists such as U2, Ireland. Part 2 discusses changing industry could boost the music industry’s gross Sinéad O’Connor, The Script, Imelda dynamics and behaviours. And Part 3 sets value added (GVA) by between 5% and May, Kodaline and most recently Hozier out the vision for the way forward. 8% and increase industry employment are instantly recognisable, generating A key recommendation of the report by between 6% and 9%1. The parameters signifi cant value for the Irish economy is the formation of a Music Industry used represent a realistic and attainable and promoting the country effectively to Taskforce for Ireland, mandated to contribution toward the industry in a tens of millions of music lovers. bring together stakeholders, in order given year, but in the event of one or more to encourage participation and drive major success stories or a step-change in However, behind those headline momentum. policy the impact could be much greater. success stories, the Irish music industry The Taskforce would formulate a policy The Irish music industry is a dynamic is struggling to realise its full potential. framework in six key areas: and thriving part of the Irish economy. It is The sector’s contribution to Ireland’s also a vital component of Irish society and economic and cultural life is substantial, • fi nance culture. Left alone, it will continue to play but it is being challenged variously by • market access a vital role – but with the co-operation of advancements in technology; by evolving • intellectual property policy makers and business leaders it has industry dynamics; and a failure to realise • education and training the potential to do even more. By building its true potential at home and abroad. • access to innovation on its existing success, it can both boost With that as a backdrop, this report aims • innovation, clusters & collaboration. jobs and earnings and bolster Ireland’s to set the agenda for: (a) invigorating the creative credentials on the global stage Irish music industry afresh; and (b) helping Looking closely at these six areas, the These objectives will also dovetail with it to develop to its full potential. To achieve report makes policy recommendations plans for Culture 2025: i.e. the forthcoming these objectives, increased co-operation and offers new ideas designed to boost National Cultural Policy for Ireland. will be required across the board – between the industry. The report also proposes a We believe that this report comprises those working in music; potential number of tax and legal changes, including an essential resource for everyone who is investors in both infrastructure and talent; the appointment of an ‘IP Tsar’ who will concerned with the development of the and the relevant government departments consider the impact of IP and copyright music industry in Ireland, including all of and agencies. The report is ambitious in its legislation and enforcement on both the the government departments and bodies scope, discussing the social and economic creative and technology industries.