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Download Report Together for a better Internet Impact Report 2018/19 2 Impact Report Impact Report 3 Contents Foreword from the Board of Internet Matters 4 A year in review 6 Digital Resilience 8 Big School, Small Screens 12 We need to talk about pornography 16 Vulnerable Children in a Digital World 20 Working collaboratively with – Members 24 – Corporate partners 32 – Supporters 34 – Expert Advisory Panel 36 Looking forward 38 4 Impact Report Foreword from the Board of Internet Matters Beyond all the clichés about the uncertain times we are living in and what it means for our society, at least two things remain certain. Our children and teenagers will continue to be enthralled with their devices, and parents and professionals will continue to need support to help their children flourish online. Furthermore, as we think about the advances in technology yet to come, it is vital we continue to support the work of Internet Matters. As in all previous years, Internet Matters has harmed on the internet. To do that well Internet gone from strength to strength. The website Matters has to provide best practice advice, offer continues to be well received with almost 9 out of 10 outstanding resources, create compelling campaigns parents saying they recommend Internet Matters. and importantly they have to go where the risks and Campaigns and research reports, including screen harms are greatest. time and online pornography, continue to generate None of this work would be possible without two significant interest from parents, professionals, things. First, the network of organisations and experts media and policy makers. that Internet Matters works with, some of whom We are also proud of the developing strand of serve on the Expert Advisory Panel, and many others work around helping children facing vulnerabilities who do not. We are truly grateful for your on-going to have better online experiences. The catalyst for support. Second, we are delighted that the hard work this work ‘Vulnerable Children in a Digital World’ to build an industry coalition is paying off. We have we commissioned from Youthworks, has created been delighted this year to welcome Three, Samsung, significant interest amongst experts and policy Supercell, ByteDance, and ESET to the coalition. makers, and we are delighted that the focus for that In our judgement the need for outstanding advice for work is the new UKCIS working group on Vulnerable parents and professionals will only intensify in the next Users. This is genuinely new and exciting, and we are five years – which is why we are continuing to back watching its development with interest. Internet Matters and encourage other organisations The reason that the work around children with to join. There is no doubt that society can only benefit vulnerabilities and indeed all of the work matters, from an evidenced and authoritative voice to ensure is that Internet Matters exists to stop children being our children flourish online. “Children’s online safety, and particularly that of children facing vulnerabilities is something I am very concerned about. I am delighted to lend my support to the work that Internet Matters are doing - through their research and their collaborative approach through UKCIS to making a difference to these children. As the voice for children within Government I am delighted Internet Matters is pioneering the way on online safety.” Anne Longfield OBE Children’s Commissioner for England Impact Report 5 “With three brands that believe in “Sky connects millions of people the power of tech to improve lives, to content they love, and it is our we’re committed to making BT a responsibility to do that safely. national champion by encouraging Whilst we can provide customers a healthier relationship with technology, as well with parental controls and other technical features, we as educating people in how to use it. Our Internet also need to ensure our customers have access to the Matters partnership means we can make a safer latest and best expert advice to keep their families safe digital world a reality by having open conversations online. Internet Matters plays a pivotal role in ensuring about how young people use the internet, helping our customers get the vital resources and guidance them create, connect, share and stay safe online.” their families need to make informed decisions.” Marc Allera, CEO, BT Consumer Stephen van Rooyen, CEO, Sky UK and Ireland “When the industry came together “As a founder and partner of to launch Internet Matters five Internet Matters, Virgin Media is years ago, we knew two things: proud of the vitally important work it that parents needed trusted advice undertakes each year to equip parents about online safety; and that we could achieve more and carers with the knowledge and skills to support their by collaborating than competing. The internet has conversations with young people about responsible evolved rapidly since then, but the need for Internet internet usage. The internet is a vast and powerful tool Matters is stronger than ever. That’s why I’m delighted and with Internet Matters we can help children and the coalition of organisations supporting Internet young people navigate the online world safely.” Matters continues to grow, ensuring it reaches Lutz Schüler, CEO, Virgin Media more parents than ever before.” Tristia Harrison, CEO, TalkTalk “Google believes that making technology for everyone means “Internet Matters is making an protecting everyone who uses it. important difference to parents We work hard to ensure that who struggle to manage and parents and children have the tools and knowledge understand their child’s digital lives. to help them explore the online world safely and The organisation’s impact is a powerful example of confidently, and we are proud to partner with what can be achieved when industry works together, Internet Matters.” and the BBC is proud to be a part of it. As we continue Eileen Mannion, Vice President Marketing, to develop products and services to support children Google UK online, like the BBC Own It app, we’re committed to continuing to work with Internet Matters to amplify all of our joint efforts.” Alice Webb, Director, BBC Children’s & Education 6 Impact Report A year in review April 2018 – March 2019 Impact and Action Understanding the impact Internet Matters has is vitally important to ensure we 70% continue to support the needs of parents and professionals. To do this we work of parents are more with an independent research agency who manage our Impact Assessment likely to spend more programme. Each quarter we talk to 2,000 parents of children aged 4-16 to ask time learning about them about how they think and feel about internetmatters.org and what they online safety do differently as a result. “Great tips here especially for my 73% 81% 13-year-old. I’ll be trying these with him and include him in the decisions. of parents are more of parents feel better Thank you. #Screentime Tips for all likely to talk to their prepared to handle ages too, worth reading.” children about staying issues that might come safe online up in the future Mummy blogger 64% 69% Almost parents 9 in 10 of parents are more of parents are more would recommend likely to make use of likely to make use of Internet Matters parental controls privacy settings on social media 80% 79% 56% 45% 31% 32% Parents that felt confident in Parents knowledge of Parents level of knowledge finding information needed to who to turn to for support in about how to prevent and protect children online dealing with specific issues deal with issues children encounter online Before visiting our site After visiting our website Impact Report 7 Awareness and Usage The challenge of helping children to remain happy and healthy online touches almost every family in the country, so expanding our reach to drive awareness is critical. Along with our partners we continue to 2.8m collectively find innovative ways of reaching and people visited engaging with parents. and engaged with the resources on 39% our website of families in the UK have heard of Internet Matters 3.5m+ 5.5m 1.8m+ people reached across pages of advice viewed watched one of our social on a monthly basis by our website visitors many videos 82k+ 1 in 8 people visiting our website people and organisations are educational professionals follow us on social media Source: All data recorded across April 2018 – March 2019 8 Impact Report Digital Resilience Fostering digital resilience in children and young people Impact Report 9 Insight of parents being Like teaching a child to ride a bike, similarly online, parents concerned their kids need to be armed with the right tools to help engage their 67% are spending too much children. This means from when they start being active time online online with parental supervision and controls to when the training wheels come off and children continue the journey independently. By building a child’s digital resilience, parents will not only help keep their children safe online of parents fear their child is in contact but empower them to navigate digital issues on their own. 67% with strangers Parents are grappling with keeping up to date with the latest technology and apps their children are using today, and are increasingly concerned about online safety issues arising. of parents are Helping children develop digital resilience relies on having concerned their child is regular, age appropriate, open and honest conversations. 68% viewing inappropriate In our research almost a quarter of parents had not spoken and sexual content to their child about their online wellbeing for more than 3 months, with a further 11% having never spoken to them at all.
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