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Building Bridges Roskilde University Building Bridges Pathways to a Greater Societal Significance for Audience Research Patriarche, Geoffroy; Bilandzic, Helena; Carpentier, Nico; Ponte, Cristina; Zeller, Frauke Publication date: 2014 Document Version Publisher's PDF, also known as Version of record Citation for published version (APA): Patriarche, G., Bilandzic, H., Carpentier, N., Ponte, C., & Zeller, F. (Eds.) (2014). Building Bridges: Pathways to a Greater Societal Significance for Audience Research. 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Sep. 2021 Building Bridges Pathways to a Greater Societal Significance for Audience Research Edited by Geoffroy PATRIARCHE Helena BILANDZIC Nico CARPENTIER Cristina PONTE Kim C. SCHRØDER Frauke ZELLER January 2014 - ISBN 978-2-9601157-9-6 1 http://www.cost.eu http://www.cost-transforming-audiences.eu This publication is supported by COST. COST – European Cooperation in Science and Technology is an intergovernmental framework aimed at facilitating the collaboration and networking of scientists and researchers at European level. It was established in 1971 by 19 member countries and currently includes 35 member countries across Europe, and Israel as a cooperating state. COST funds pan-European, bottom-up networks of scientists and researchers across all science and technology fields. These networks, called ‘COST Actions’, promote international coordination of nationally-funded research. By fostering the networking of researchers at an international level, COST enables break-through scientific developments leading to new concepts and products, thereby contributing to strengthening Europe’s research and innovation capacities. COST’s mission focuses in particular on: • Building capacity by connecting high quality scientific communities throughout Europe and worldwide; • Providing networking opportunities for early career investigators; • Increasing the impact of research on policy makers, regulatory bodies and national decision makers as well as the private sector. Through its inclusiveness, COST supports the integration of research communities, leverages national research investments and addresses issues of global relevance. Every year thousands of European scientists benefit from being involved in COST Actions, allowing the pooling of national research funding to achieve common goals. As a precursor of advanced multidisciplinary research, COST anticipates and complements the activities of EU Framework Programmes, constituting a ‘bridge’ towards the scientific communities of emerging countries. In particular, COST Actions are also open to participation by non-European scientists coming from neighbour countries (for example Albania, Algeria, Armenia, Azerbaijan, Belarus, Egypt, Georgia, Jordan, Lebanon, Libya, Moldova, Montenegro, Morocco, the Palestinian Authority, Russia, Syria, Tunisia and Ukraine) and from a number of international partner countries. COST’s budget for networking activities has traditionally been provided by successive EU RTD Framework Programmes. COST is currently executed by the European Science Foundation (ESF) through the COST Office on a mandate by the European Commission, and the framework is governed by a Committee of Senior Officials (CSO) representing all its 35 member countries. 2 The COST Action IS0906 ‘Transforming Audiences, Transforming Societies’ (2010-2014) is coordinating research efforts into the key transformations of European audiences within a changing media and communication environment, identifying their complex interrelationships with the social, cultural and political areas of European societies. A range of interconnected but distinct topics concerning audiences are being developed by four Working Groups: (1) New media genres, media literacy and trust in the media; (2) Audience interactivity and participation; (3) The role of media and ICT use for evolving social relationships; and (4) Audience transformations and social integration. COST is supported by the EU RTD ESF provides the COST Office Framework programme through an EC contract 3 TABLE OF CONTENTS INTRODUCTION......................................................................................................................................................................... 6 By Geoffroy Patriarche, Helena Bilandzic, Nico Carpentier, Cristina Ponte, Kim C. Schrøder and Frauke Zeller PART I. NEW MEDIA GENRES, MEDIA LITERACY AND TRUST IN THE MEDIA The anticipated, co-creative, and co-designed nature of researcher-stakeholder relationships: Building bridges with stakeholders ..............................................................................................................................14 By Jakob Bjur, Göran Bolin and Lars Nyre Overcoming the barriers of access, newsworthiness and organisational forms of academy and stakeholders: Report from the stakeholder-academy deliberations on 19 September 2013 ........30 By Göran Bolin and Jakob Bjur PART II. AUDIENCE INTERACTIVITY AND PARTICIPATION Introduction to part II...........................................................................................................................................................35 By Nico Carpentier and Maria Francesca Murru The social relevance of participatory theory............................................................................................................37 By Nico Carpentier and Peter Dahlgren Media, democracy and civil Society: The challenge of digital media ...........................................................53 By Peter Lunt Emerging topics in the research on digital audiences and participation: An agenda for increasing research efforts........................................................................................................................................................................66 By Francesca Pasquali, José-Manuel Noguera Vivo and Mélanie Bourdaa Stakeholders and academia: Different modes of interaction...........................................................................75 By Manuel José Damasio and Paula Cordeiro Building Bridges on Media, Interaction and Audience Participation...........................................................87 By Igor Vobic PART III. THE ROLE OF MEDIA AND ICT USE FOR EVOLVING SOCIAL RELATIONSHIPS ‘Old’ & ‘New’ Media: Theoretical and Technological Perspective..................................................................92 By J. Ignacio Gallego and Brian O'Neill 4 Methods and software for studying social media and social network sites.............................................99 By Jakob Linaa Jensen Media and generations: An overview of the main topics and of their relevance for the stakeholders ...........................................................................................................................................................................105 By Andra Siibak and Nicoletta Vittadini The role of media and ICT use for evolving social relationships: WG3 report based on the ‘Building bridges’ discussion in Belgrade, 19.09.2013.....................................................................................112 By Frauke Zeller PART IV. AUDIENCE TRANSFORMATIONS AND SOCIAL INTEGRATION Media, citizenship and social diversity.....................................................................................................................119 By Alexander Dhoest Transforming Societies – Transforming Families...............................................................................................126 By Sascha Trültzsch-Wijnen Audience Transformations and Social Integration: Building Bridges and Making a Real Difference in the World - Report of WG4 Dialogue with Stakeholders, Belgrade, September 10th, 2013.....131 By Dafna Lemish 5 INTRODUCTION Geoffroy Patriarche, Belgium, [email protected] Chair of the Action Helena Bilandzic, Germany, [email protected] Vice-chair of the Action Nico Carpentier, Belgium, [email protected] Chair of Working Group 2 ‘Audience interactivity and participation’ Cristina Ponte, Portugal, [email protected] Chair of Working Group 4 ‘Audience transformations and social integration’ Kim C. Schrøder, Denmark, [email protected] Chair of Working Group 1 ‘New media genres, media literacy and trust in the media’ Frauke Zeller, Canada, [email protected] Chair of Working Group 3 ‘The role of media and ICT use for evolving social relationships’ One of the key objectives of the COST framework as appearing in its Mission Statement is ‘Increasing the impact of research on policy makers, regulatory bodies and national decision makers as well as the private sector’1. The public value
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