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Inovação E Empreendedorismo Na Universidade = Innovation and Entrepreneurialism in the University / [Org INNOVATION AND ENTREPRENEURIALISM IN THE UNIVERSITY INOVAÇÃO E EMPREENDEDORISMO NA UNIVERSIDADE PUCRS Pontifícia Universidade Católica do Rio Grande do Sul Chanceler Dom Dadeus Grings Reitor Joaquim Clotet Vice-Reitor Evilázio Teixeira Conselho Editorial Ana Maria Tramunt Ibaños Beatriz Franciosi Dalcídio Cláudio Draiton Gonzaga de Souza Elvo Clemente Ivan Izquierdo Jacques Wainberg Jerônimo Carlos Santos Braga Jorge Campos da Costa Jorge Luis Nicolas Audy (Presidente) Juremir Machado da Silva Lauro Kopper Filho Luiz Antonio de Assis Brasil Magda Lahorgue Nunes Maria Helena Abrahão Marília Gerhardt de Oliveira Mirian Oliveira Urbano Zilles Vera Lúcia Strube de Lima EDIPUCRS Jerônimo Carlos Santos Braga (Diretor) Jorge Campos da Costa (Editor-chefe) JORGE LUIS NICOLAS AUDY MARÍLIA COSTA MOROSINI (Orgs.) INNOVATION AND ENTREPRENEURIALISM IN THE UNIVERSITY INOVAÇÃO E EMPREENDEDORISMO NA UNIVERSIDADE EDIPUCRS Porto Alegre 2006 © EDIPUCRS, 2006 CAPA: AGEXPP PREPARAÇÃO DE ORIGINAIS: Tradutores Ana Maria Tramunt Ibaños Cristina Lopes Perna Karina Veronica Molsing Vera Müller Aureliano Calvo Hernandez Beatriz Viégas-Faria Hedy Hoffmann Equipe Revisora Ana Maria Tramunt Ibaños Cristina Lopes Perna Erica Foerthmann Schultz EDITORAÇÃO: Supernova Editora IMPRESSÃO E ACABAMENTO: Gráfica Epecê Dados Internacionais de Catalogação na Publicação (CIP) I58i Inovação e empreendedorismo na universidade = Innovation and entrepreneurialism in the university / [org. Jorge Luis Nicolas Audy, Marília Costa Morosini]. - Porto Alegre : EDIPUCRS, 2006. 461 p. ISBN 85-7430-595-2 1. Universidade. 2. Universidade Empreendedora. 3. Educação Superior. I. Audy, Jorge Luis Nicolas. II. Morosini, Marília Costa. III. Título: Innovation and entrepreneurialism in the university. CDD 378.155 Ficha catalográfica elaborada pelo Setor de Processamento Técnico da BC-PUCRS. EDIPUCRS Av. Ipiranga, 6681 – Prédio 33 Caixa Postal 1429 CEP 90619-900 Porto Alegre, RS – BRASIL Fone/Fax: (51) 3320-3523 E-mail: [email protected] www.pucrs.br/edipucrs Proibida a reprodução total ou parcial desta obra sem a autorização expressa da Editora. TABLE OF CONTENTS Presentation ....................................................................................... 9 Joaquim Clotet PART I THE UNIVERSITY AND CONTEMPORARINESS CHAPTER 1 Pursuing the entrepreneurial university............................................. 15 Burton Clark CHAPTER 2 Between tradition and renewal: challenges of the entrepreneurial university ........................................................................................... 44 Jorge Luis Nicolas Audy CHAPTER 3 Principles of the university in the 21st century: university and knowledge production ....................................................................... 70 Juan Jose Moriño Mosquera PART II UNIVERSITIES IN THE DEVELOPED WORLD CHAPTER 4 The modernization process of european universities: the challenge of the society of knowledge and globalization.................................. 91 Jose Ginés Mora CHAPTER 5 Entrepreneurship in American Higher Education ............................. 143 Robert Chernow PART III CHALLENGES OF THE UNIVERSITY CHAPTER 6 Internationalization of Higher Education: a model under construction . 167 Marília Costa Morosini Innovation and entrepreneurialism in the University / Inovação e empreendedorismo na Universidade 5 CHAPTER 7 Strategic innovation in the competitive context of universities ........ 211 Alziro César de Morais Rodrigues CHAPTER 8 Professionalizing management in Higher Education Institutions ..... 231 Barbara Kehm CHAPTER 9 Higher Education in the Bologna process framework ...................... 263 Carolina de Sousa CHAPTER 10 Art and techniques: challenges for the innovation of teaching ......... 281 Solange Medina Ketzer CHAPTER 11 Academic technology transfer ........................................................... 297 Terry Young CHAPTER 12 University-Industry relationships in Brazil: diagnosis and perspectives ...................................................................................... 346 Marli Elizabeth Ritter dos Santos José Luis Solleiro PART IV HIGHER EDUCATION, CHANGE AND THE IMPACTS ON THE UNIVERSITY’S MISSION CHAPTER 13 The Bologna process and its implementation in Germany ............... 379 Wolfgang Neuser CHAPTER 14 University under impact: the challenges of change .......................... 400 Erico Hammes CHAPTER 15 Entrepreneurial University: a view from PUCRS ............................. 412 Jorge Nicolas Audy Gabriela Cardozo Ferreira CHAPTER 16 The Catholic University: between tradition and renewal – the challenges of building an Entrepreneurial University....................... 422 Evilazio Teixeira Jorge Nicolas Audy 6 AUDY, J. L. N. & MOROSINI, M. C. (Orgs.) SUMÁRIO Apresentação ..................................................................................... 11 Joaquim Clotet PARTE I UNIVERSIDADE E CONTEMPORANEIDADE CAPÍTULO 1 Em busca da universidade empreendedora ....................................... 28 Burton Clark CAPÍTULO 2 Entre a tradição e a renovação: os desafios da Universidade empreendedora .................................................................................. 58 Jorge Luis Nicolas Audy CAPÍTULO 3 Princípios da universidade no século XXI: universidade e produção do conhecimento................................................................................ 79 Juan Jose Moriño Mosquera PARTE II AS UNIVERSIDADES NO MUNDO DESENVOLVIDO CAPÍTULO 4 O processo de modernização das universidades européias: o desafio da sociedade do conhecimento e da globalização ............................ 116 Jose Ginés Mora CAPÍTULO 5 Empreendedorismo na Educação Superior Americana..................... 153 Robert Chernow PARTE III DESAFIOS DA UNIVERSIDADE CAPÍTULO 6 Internacionalização da Educação Superior: um modelo em cons- trução? ............................................................................................... 189 Marília Costa Morosini Innovation and entrepreneurialism in the University / Inovação e empreendedorismo na Universidade 7 CAPÍTULO 7 A inovação estratégica no contexto competitivo das universidades .. 221 Alziro César de Morais Rodrigues CAPÍTULO 8 Profissionalizando a gestão nas Instituições de Educação Superior...... 247 Barbara Kehm CAPÍTULO 9 O Ensino Superior no quadro do processo de Bolonha .................... 272 Carolina de Sousa CAPÍTULO 10 Arte e técnica: desafio para a inovação do ensino ............................ 289 Solange Medina Ketzer CAPÍTULO 11 Transferência de tecnologia acadêmica ............................................ 320 Terry Young CAPÍTULO 12 Relações Universidade-Empresa no Brasil: diagnóstico e pers- pectivas .............................................................................................. 361 Marli Elizabeth Ritter dos Santos José Luis Solleiro PARTE IV EDUCAÇÃO SUPERIOR, MUDANÇA E OS IMPACTOS DA MISSÃO DA UNIVERSIDADE CAPÍTULO 13 O processo de Bolonha e sua implantação na Alemanha ................. 389 Wolfgang Neuser CAPÍTULO 14 Universidade sob impacto: desafios da mudança ............................. 406 Erico Hammes CAPÍTULO 15 Universidade empreendedora: uma visão da PUCRS....................... 417 Jorge Nicolas Audy Gabriela Cardozo Ferreira CAPÍTULO 16 Universidade Católica: entre a tradição e renovação – os desafios da construção de uma universidade empreendedora......................... 442 Evilazio Teixeira Jorge Nicolas Audy 8 AUDY, J. L. N. & MOROSINI, M. C. (Orgs.) PRESENTATION Contemporary society is living a moment of extraordinary dynamism, which is expressed in the economy, culture and technology. The university of the 21st century is not made of a refractory, inert institution in relation to this process of constant transformations. The flow and uninterrupted challenges of the knowledge society, of the information world and the era of globalization have an impact in various ways upon the university in its administrative, curricular, financial, research, extension, collaboration and partnership structures, crossing boundaries and hemispheres. Without abandoning its foundational principles, nor its plural historical and social mission, today the university comes to recognize and accept, the innovative and entrepreneurial character, a feature of the society that is organized in large cooperation networks. It is entrepreneurial due to its commitment to the development of the community in which it is inserted; due to the construction of attitudes and skills that it provides to academics; due to the efficient management and the financial sustainability that facilitates institutional consolidation, maintenance and the growth of quality research and, as a consequence, social development. Without a doubt, these are some of the characteristics that identify excellence in higher education these days. This is the important content and relevant message of the following chapters, masterfully exposed by remarkable higher education professionals from various countries and different universities. The Pontifical Catholic University of Rio Grande do Sul, continuing a long walk of effort and success, paved by its dedicated initiators, continues committed to the achievement of new goals of efficiency according to the recent development of the humanities, science and technology, in a dialogical attitude with the orientations of the Catholic Church and under a centenary tradition of Marist education. I am deeply thankful to the renowned representative professors of important universities
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