2021

MAGAZINE

Temecula City Hall is located at 41000 Main Street, Temecula CA 92590 We are open Monday through Friday: 8:00am to 5:00pm.

For more information, please visit TemeculaCA.gov

CONTENTS

4 Why Choose Temecula?

6 Temecula Business Incentives

10 Temecula By The Numbers

13 Temecula Business Friendly Community

14 Temecula Business Traffic

16 Temecula's Six Core Values

19 Temecula's Faster Commute

20 Temecula Revive

2021 TEMECULA MAGAZINE 3 Why Choose Temecula? Over the past three decades, the City of Temecula has evolved into an innovative, dynamic City and a regional economic center for Southwest Riverside County, all while retaining its small town feel and character.

We invite you to experience everything that our incredible city has to offer. Less than 60 miles north of and 90 miles southeast of , Temecula is noted for its safe community as one of America’s Safest Cities, top school district, diverse shopping/dining options and beautiful master plan residential communities.

4 2021 TEMECULA MAGAZINE Award Winning City

Temecula Valley Hospital Top 15 Best US City 1 of 867 hospitals in US to for a weekend trip. by Insider.com receive "A" in patient safety by Leapfrog Group

Highest performing Temecula Ranked school district #19 Safest City in in Riverside County the US 247wallst.com

10 Best Readers' Choice Best Wine Region by USA Today

Pechanga Resort Casino voted 20 in '20 Must See US Top 3 Best Casino Hotel in Destinations to Match Your the US by USA Today Travel Interests by TripAdvisor.com

Top 15% Sales Tax Top 12 Best Main Streets per capita in CA out of 539 In Southern CA Agencies by OnlyInYourState.com

2021 TEMECULA MAGAZINE 5 Temecula Business Incentives

One Stop Permit Center

Available to business customers based on individual need, we can pull together a team representing the departments critical to your project that will provide detailed analysis and review of your tenant improvement or new construction plans before they are formally submitted to the city.

City of Temecula located in San Diego’s Foreign Business Liaison Service Trade Zone Whether your business is relocating, expanding or developing a new project in the City of Temecula, The Foreign Trade Zone is a site within the U.S., where foreign the office of Economic Development Division and domestic merchandise is considered to be outside of U.S. offers a reliable single point of contact through Customs territory, allowing users to delay, reduce or eliminate every stage of the process. duty payments on foreign merchandise entering the Foreign Trade Zone. Internship Placement

Site Selection Assistance The City of Temecula provides college and university students with the opportunity to work City Staff can compile a list of potential sites for consideration, side-by-side with City staff, learn about local advise on zoning code and provide feedback about the need government, and gain professional experience for additional permitting measures that help the customer while going to school. The City of Temecula also compare sites knowledgeably and make the best decision assists local businesses in obtaining skilled interns for their business location. via this citywide internship program.

6 2021 TEMECULA MAGAZINE It's where you want to be!

Temecula Valley Entrepreneur’s Exchange (TVE2) TVE2 acts as a concierge to local businesses, as well as those 8.75% looking to establish a presence in Temecula by providing SALES TAX a critical single point of contact for a variety of business services. The incubator provides flexible and scalable office space for innovative startups looking to collaborate and grow their business. The resource center provides one-on-one business consultations and business related seminars. $39 BUSINESS LICENSE FEE Business Contracting and Procurement

The City processes millions of dollars in goods and services in orders and contracts annually. To be part of the competitive bidding process the City has easy electronic access to the NO official Bidders List. UTILITY USE TAX

2021 TEMECULA MAGAZINE 7 THE TEMECULA VALLEY CHAMBER OF COMMERCE REMINDS YOU TO AUTO-DEALER FRESH INCENTIVE INCENTIVE

For auto dealers looking to establish a new dealership or Food • Retail • Entertainment to Support High expand in the City of Temecula. This incentive allows auto Quality of Life dealers to have their development impact and/or user fees The City of Temecula offers a variety of incentive programs reimbursed when building new dealerships or expanding designed to broaden and diversify the tax base, encourage existing dealerships. capital investment, create employments opportunities and provide for the economic growth and welfare of the region. Shop Where You Live The City understands that each business deal is different LUXURY HOTEL and unique in its own way. In order to maintain flexibility in INCENTIVE achieving a win-win partnership, the City is open to one-on- one, good faith discussions with targeted sectors. These The City has established a Transient Occupancy Tax (TOT) programs may be carried out singularly or in combination Rebate Incentive Program to Owners/Operators of 4 star/ in a manner consistent with the goals listed in the Economic Every $1 You Spend diamond or higher rated hotels located within City limits to Development Strategy. encourage luxury hotel development.

LOCAL NON-LOCAL BUSINESS BUSINESS

30¢BUSINESS SPEND 14¢BUSINESS SPEND TO LOCAL SUPPLIERS TO LOCAL SUPPLIERS AND VENDORS AND VENDORS DISCOVER THE Local SIDE OF TEMECULA @ShopLocalTemeculaValley 20¢ 3¢ SPENT LOCALLY BY SPENT LOCALLY BY BUSINESS OWNERS BUSINESS OWNERS AND EMPLOYEES AND EMPLOYEES

8 2021 TEMECULA MAGAZINE temecula.org THE TEMECULA VALLEY CHAMBER OF COMMERCE REMINDS YOU TO

Shop Where You Live

Every $1 You Spend

LOCAL NON-LOCAL BUSINESS BUSINESS

30¢BUSINESS SPEND 14¢BUSINESS SPEND TO LOCAL SUPPLIERS TO LOCAL SUPPLIERS AND VENDORS AND VENDORS DISCOVER THE Local SIDE OF TEMECULA @ShopLocalTemeculaValley 20¢ 3¢ SPENT LOCALLY BY SPENT LOCALLY BY BUSINESS OWNERS BUSINESS OWNERS AND EMPLOYEES AND EMPLOYEES

2021 TEMECULA MAGAZINE 9 temecula.org Temecula By the Numbers Temecula remains the ideal city for relocating, expanding, and developing a new project in .

Businesses are attracted to the City of Temecula for Temecula. Rated one of the top 20 least expensive a number of reasons including: highly skilled labor cities to do business in California by the Kosmont-Rose force, top notch K-12 school system, close proximity to Institute, Temecula remains the ideal city for relocating, San Diego, Los Angeles and Orange Counties, quality expanding, and developing a new project in Southern and affordable housing, and an exceptional quality of California. More than 48% of employed residents life. Additionally, the City of Temecula is committed to travel 30 minutes or less to get to work, and the City of providing excellent, expeditious, and clear guidance Temecula is dedicated to increasing that percentage to throughout the development process to companies keep our residents close to home! located or planning to locate to the area. It is with these attractive qualities and high level of customer Find us on the web for more community info. TemeculaCA.gov. service that businesses are continually drawn to

POPULATION Average Age: 35 TEMECULA (2021) 112,771 RIVERSIDE COUNTY (2021) 2,454,453

10 2021 TEMECULA MAGAZINE Parks and Playgrounds Quality • 41 City Parks Retail Trade • Over 22 miles of trails th of Life • 97 miles of bike lanes Ranked 79 • 7,000 acres of open space Golf Courses out of 539 entities in CA • 7 with many in surrounding area • Skateboard park/Roller Hockey Rink Wineries • State-of-the-art Pump Track Retail Sales Generation $319 • 40 and growing-from small boutiques to full-service Cultural Highlights resorts • Children's Museum Average Hotel Occupancy 74% in Temecula Outdoor Recreation • History Museum • Lake Skinner • Community Theater Average Daily Hotel Rate (2021) $143.30 • Santa Margarita • 2,650 sq ft garden (at the Ecological Reserve Mary Phillips Senior Center) • Santa Rosa Plateau • 3 Swimming Pools • Vail Lake • 27 Tennis Courts Community Centers • 2 Community Local Draw: (10 mile ring from Promenade Mall) Recreation Centers • 1 Senior Center $97,046 Average Income

49,170 Population 34% over 100k Average Income Retail Trade Regional Draw: (30 mile ring from Promenade Mall) and Workforce

533,080 Population More consumer spending is happening in Temecula than in Riverside County, Pasadena, Irvine, Rancho Mirage, Poway $99,202 Average Income and , ranking Temecula in the top 15% in sales

35% over 100k Average Incomes tax per capita, based out of 539 reporting CA agencies.

5,257 3,000 1,500 1,009 Gaming & Entertainment Public Education Medical Manufacturing Healthcare (# of employees) (# of 250 566 455 468 370

TOP EMPLOYERS TOP Medical Supply Technology Food Distribution Manufacturing Bio-Tech Warehouse

2021 TEMECULA MAGAZINE 11 Temecula Business FFriendlyriendly Community

The City of Temecula is fully committed to providing excellent, expeditious, and clear guidance throughout your development process. Whether it’s gaining entitlements for a new building or expansion, grading permits, or building permits, we are dedicated to providing you outstanding service. In Temecula, we understand that time is money!

Shop Your Block in Business Park!

12 2021 TEMECULA MAGAZINE Your pre-application must include 7 copies Team Temecula of plans folded 8 1/2" by 11" and 1 digital copy, Starting with a FREE Pre-Application review, Team Temecula with the following: will join you at potential sites, review plans, discuss requirements and processes to ensure a smooth transition • Statement of Operations into your formal application. Once you've submitted your • Streets, Existing Improvements, Right-of-Way Width, application, Team Temecula will meet you in the following • & Dimensional Setback weeks to review. • Location Map with North Arrow Teamwork is Our MVP • Engineering Scale • Parking Requirements If you are an amateur or even a pro, our free Pre-Application • Intended Occupancy Use process is a quick and valuable resource for new businesses, • Assesor's Parcel Number, Street, & Hundred Block growing businesses, and future businesses to start their due • Total Building Square Footage diligence process. Our Team will provide feedback on your • Land Use Type game plan, and guide you towards resources, strategies, and • Conceptual Sewer Design solutions before you kick-off your project. Businesses can • Existing & Proposed Zoning reduce risk and minimize delays before signing contracts, • Property Lines leases, or fully committing to a project by submitting a written game plan and conceptual ideas/plans. During your pre- Getting You to the End Zone application meeting, our key players from Building & Safety, After your pre-application is complete, you will have the Fire, Planning, Police, and Public Works will be available to option to move forward with a formal submittal. Having help you navigate to the end zone. This is all done at NO discussed your goals during the pre-application stage, your COST to you. process of a formal submittal becomes much smoother as The 3-2-1 Review Process you're already aware of potential issues or concerns that may send your project into overtime. Every aspect of your formal Team Temecula offers a 3-2-1 review process once the formal submittal will be processed in our Permit Center, which saves application has been submitted. Depending on the scope you time and money by only having to make one stop. of a project a public hearing may or may not be required. Please consult with Team Temecula for an estimated schedule Formal Submittal during your pre-application. Learn more at TemeculaCA.gov/ The Planning Department has two simple steps to help make TeamTemecula. your formal submittal as smooth as possible.

3 2 1 STEP 1 3 week review of 2 week 1 week condition Complete your application. the inital formal review of of approval submittal resubmittals preparation STEP 2 Visit TemeculaCA.gov/planning for submission & payment instructions.

2021 TEMECULA MAGAZINE 13 Temecula's Business Traffic Major Shopping Districts with Fast Growing Business Opportunities!

1 Winchester Road • Prime commercial property with high traffic exposure • Major retail shopping centers: Temecula Commons, Rancho Temecula Town Center, Winchester Meadows Traffic Count • East of Jefferson (to I-15): 44,790 • West of Ynez (to I-15): 69,850 • West of Margarita (to Ynez): 44,300 • East of Margarita (to end of highlighted area): 52,190

2 Promenade Mall and Surrounding Areas • Over 1.2 million square feet of retail and restaurant space • Regional Shopping District, 1.5 Million sq. ft. of lifestyle retail @ Promenade Mall. • Indoor and outdoor commercial property • Major tenants: Coach, Pottery Barn, Williams-Sonoma, Apple, Lululemon, Macy's, Round 1. Traffic Count Margarita Road • South of Winchester: 37,170 • North of Solana Way: 33,950 Overland Drive • East of Ynez (between Ynez and Margarita Rd): 18,180

3 Jefferson Avenue Corridor • Over 2 miles of mixed use retail and office property • 300+ acres available for future redevelopment • Major retail shopping centers: Plaza Sevilla, Winchester Square • Newly rezoned "Uptown" District with 2 new hotels and access to Murrieta Creek Trail. Traffic Count • South of Winchester: 26,060 • South of Overland: 23,090 • South of Via Montezuma: 19,480 14 2021 TEMECULA MAGAZINE 4 Old Town Temecula • Over 230 Restaurants, Bars and specialty stores • Free 480 space public parking structure • Temecula Civic Center: Micro-Conference Center, Visitor’s Center, City Hall Traffic Count • Old Town Front, South of Rancho California: 17,060 • Old Town Front, South Main Street: 10,930

5 Ynez Road • South of Winchester: 37,380 • North of Winchester: 25,660 • South of Rancho California: 31,700 • South of Solana Way: 33,620 • Major retail shopping centers: Palm Plaza, Temecula Valley Auto Mall, Tower Plaza, Temecula Town Center

6 Rancho California Road Corridor • Gateway to Temecula • Major retail shopping centers: Palomar Village, Meadows Village Traffic Count • East of Ynez: 36,260 • East of Moraga: 33,460 • West of Meadows Parkway: 23,330 • West of Butterfield Stage 14,340

7 Temecula Parkway • Main corridor to Pechanga Resort and Casino and the Temecula Valley Hospital • 1.6 Million sq.ft of retail space, over 300 tenants, 4 major grocery store chains • Available commercial property by anchor tenants, including Home Depot, CVS, and In-N-Out Traffic Count • East of La Paz: 72,040 • East of Pechanga: 47,030 • East of Margarita: 30,220 • East of Meadows Parkway: 31,200

2021 TEMECULA MAGAZINE 15 Temecula's Six Core Values Excellent Quality of Life means Business!

The Quality of Life Master Plan ensures that Temecula stays the course to further accomplishing its goals.

The City of Temecula concentrates on sustaining and growing an excellent quality of life. In order for Temecula to retain and also grow its success, Temecula 2030, Quality of Life Master Plan (QLMP) was created and is intended to nurture all of the City’s assets for the next twenty years while preparing Temecula as a 21st century city. Temecula strives to be a well-rounded community, setting the stage for an excellent quality of life for both residents and companies.

Over the past three decades, the City of Temecula has evolved into an innovative, dynamic city and a regional economic center for Southwest Riverside County, all while retaining its small town feel and character.

2. Accountable & Responsive 1. Health and Livable Community 3. Sustainable City City Government

Through Temecula’s commitment to provide An accountable and responsive City In Temecula’s commitment to enhance and the means to access a comprehensive local government embodies leadership that is support quality of life, it ensures sustainability in health care delivery system, it continuously accessible to residents, businesses and its focus of maintaining high quality open space works with the medical community to partner employees, transparent in its decision making, and natural amenities. with the public sector on social and human committed to the effective and efficient delivery services. Public sector partnerships also allow of services that the community values most. Temecula to fulfill its commitment to providing Temecula embodies just that. diverse housing types, high quality parks, trails and recreational facilities and preserved open space.

16 2021 TEMECULA MAGAZINE 4. Transportation Mobility 5. Economic Prosperity 6. Safe and Prepared Community and Connectivity

Temecula’s transportation mobility and Residents, businesses and leaders identified With Temecula being one of the top safest connectivity goals address infrastructure, several economic goals to maintain important cities in the nation, it continues to focus its transportation system building, service levels infrastructure and services in Temecula. Goals to resources on sustaining safety and preparing and job creation, increased access to higher create a high value, high growth and diversified the community at every level. education and revenue growth to maintain economic base that increases access to higher important infrastructure and services. education and consistently generates revenue continues to be a priority for Temecula and the residents and business community served.

2021 TEMECULA MAGAZINE 17 CARE YOU CAN CONTINUE TO TRUST

Throughout a difficult year plagued by a global pandemic, the physicians, nurses, staff, administration and volunteers at Temecula Valley Hospital never wavered in their dedication to patient safety. We continue to provide high-quality, trustworthy care to every patient who comes through the doors of the hospital.

31700 Temecula Parkway, Temecula, CA 92592

To find a physician, call855-859-5203 . To learn more about our award-winning care, visit temeculavalleyhospital.com.

Physicians are independent practitioners who are not employees or agents of Temecula Valley Hospital. The hospital shall not be liable for actions or treatments provided by physicians. For language assistance, disability accommodations and the non-discrimination notice, visit our website. 2190357-95824 3/21 Temecula Paves the way to a Faster Commute

In July 2019, The City of Temecula This competitive nationwide grant will announced it was successful in significantly help address the daily securing a Federal Grant Application congestion along Northbound I-15, (INFRA “Infrastructure for Rebuilding and would not have been possible America”) from the US Department of without the collective efforts of City Transportation requesting $50 Million staff, the region, and local community. to close the gap on a total of $137 Interstate 15 is a major and essential The French Valley Parkway project Million needed to complete Phase 2 of corridor of freight, commerce, and is backed by all Federal and State the French Valley Parkway Interchange commuter traffic. A traffic survey elected officials whose Districts cover project. With approximately $856 conducted in 2018 by Western the expansive project site. The City is Million of available funding for Riverside Council of Governments very pleased that the US Department the 200 eligible applications, 20 determined that 66-71% of the traffic of Transportation understands the applications were awarded. Temecula on Interstate 15 is not attributable critical need for this project and was among this small group of INFRA to the City of Temecula and that the this is another huge step forward in Grant recipients across the country majority of vehicles on Interstate 15 fundamentally changing the daily carefully selected to receive this highly through Temecula do not originate, commute and solving the traffic crisis competitive Federal Grant. stop, or end in Temecula. Instead, in our region. The City is extremely drivers are traveling on Interstate 15 as proud of our visionary Council The French Valley Parkway Phase 2 the direct connection between areas and staff for putting together this project will construct two northbound south of Temecula, including San Diego comprehensive and winning grant collector distributor lanes spanning County or Mexico, and areas north application package that will help over three miles along Interstate 15, of Temecula including neighboring solve a problem that currently impacts and partially along Junction 215, with cities like Murrieta or Lake Elsinore or our City, the region, and hundreds of a flyover bridge to better distribute destinations farther including Nevada, thousands of people daily. traffic at the confluence of the‑ I 15/215 Utah, and beyond to Montana. Junction. These lanes will alleviate the chokepoint of congestion on Interstate For more information about the 15 where weaving begins, causing French Valley Parkway Project, visit daily traffic that backs up northbound TemeculaCA.gov/FVP travelers from that point into San Diego County; at times up to 20+ miles long. The project is anticipated to start Phase 2 construction in early 2022.

2021 TEMECULA MAGAZINE 19 Temecula Revive In April 2020, the City of Temecula businesses rebuild quickly and safely, developed Temecula Revive, an with a goal to ensure this recession online resource tool focusing on the is temporary.” community’s economic recovery in the wake of the novel coronavirus The website provided concise and (COVID-19) pandemic. The City informative summaries of available continued to look ahead to the resources, including Federal, State and revitalization of the local economy, Local stimulus packages such as the following direction set by Federal, State, CARES Act and other resources. The and County public health agencies. City’s strategic planning during the This web resource was a centralized pandemic placed Temecula in a position clearinghouse of information to equip to regain a strong local economy that Temecula businesses and residents remains healthy, safe and in-demand. with resources to help mitigate the COVID-19 economic fallout, and was For more information, visit: developed in alliance with the Temecula TemeculaCA.gov/Revive for business Valley Chamber of Commerce and Visit resources relating to COVID-19 and Temecula Valley. economic recovery. Temecula officials encouraged local businesses and residents to consult the website resource for information related to economic recovery. City Your Economic Recovery Resource Manager Aaron Adams stated, “Our City is determined to help our local

20 2021 TEMECULA MAGAZINE Temecula Revive By The Numbers

Land Development Permits New Home Permits Total Building Permits      , , 2020 2019 2020 2019 2020 2019

Projects with Valuation Over 100,000 Business Licenses Issued FY20-21   .% , 2020 2019 Increase in Business FY 20-21 Licenses Issued in (July – Dec.) FY20-21 (thru. Dec.)

COMPANIES THAT OPENED/STARTED CONSTRUCTION DURING COVID-19:

2021 TEMECULA MAGAZINE 21 Temecula Valley Campus Opens

Fall 2021 Limited seating for in-person classes Register Today at MSJC.edu

Cheers to DOING BUSINESS!

Business Incentives Higher Education Regional Retail Destination Business Incubator Innovation Job Growth

INTERESTED IN LEARNING MORE? CONTACT Christine Damko | 951-693-3952 | [email protected] Courtney Fletcher | 951-506-5116 | [email protected]