The Magic of Charles Sanders Peirce
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A Prologue to Charles Sanders Peirce's Theory of Signs
In Lieu of Saussure: A Prologue to Charles Sanders Peirce’s Theory of Signs E. San Juan, Jr. Language is as old as consciousness, language is practical consciousness that exists also for other men, and for that reason alone it really exists for me personally as well; language, like consciousness, only arises from the need, the necessity, of intercourse with other men. – Karl Marx, The German Ideology (1845-46) General principles are really operative in nature. Words [such as Patrick Henry’s on liberty] then do produce physical effects. It is madness to deny it. The very denial of it involves a belief in it. – C.S. Peirce, Harvard Lectures on Pragmatism (1903) The era of Saussure is dying, the epoch of Peirce is just struggling to be born. Although pragmatism has been experiencing a renaissance in philosophy in general in the last few decades, Charles Sanders Peirce, the “inventor” of this anti-Cartesian, scientific- realist method of clarifying meaning, still remains unacknowledged as a seminal genius, a polymath master-thinker. William James’s vulgarized version has overshadowed Peirce’s highly original theory of “pragmaticism” grounded on a singular conception of semiotics. Now recognized as more comprehensive and heuristically fertile than Saussure’s binary semiology (the foundation of post-structuralist textualisms) which Cold War politics endorsed and popularized, Peirce’s “semeiotics” (his preferred rubric) is bound to exert a profound revolutionary influence. Peirce’s triadic sign-theory operates within a critical- realist framework opposed to nominalism and relativist nihilism (Liszka 1996). I endeavor to outline here a general schema of Peirce’s semeiotics and initiate a hypothetical frame for interpreting Michael Ondaatje’s Anil’s’ Ghost, an exploratory or Copyright © 2012 by E. -
Marketing Semiotics
Marketing Semiotics Professor Christian Pinson Semiosis, i.e. the process by which things and events come to be recognized as signs, is of particular relevance to marketing scholars and practitioners. The term marketing encompasses those activities involved in identifying the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors. Whereas early definitions of marketing focused on the performance of business activities that direct the flow of goods and services from producer to consumer or user, modern definitions stress that marketing activities involve interaction between seller and buyer and not a one- way flow from producer to consumer. As a consequence, the majority of marketers now view marketing in terms of exchange relationships. These relationships entail physical, financial, psychological and social meanings. The broad objective of the semiotics of marketing is to make explicit the conditions under which these meanings are produced and apprehended. Although semioticians have been actively working in the field of marketing since the 1960s, it is only recently that semiotic concepts and approaches have received international attention and recognition (for an overview, see Larsen et al. 1991, Mick, 1986, 1997 Umiker- Sebeok, 1988, Pinson, 1988). Diffusion of semiotic research in marketing has been made difficult by cultural and linguistic barriers as well as by divergence of thought. Whereas Anglo-Saxon researchers base their conceptual framework on Charles Pierce's ideas, Continental scholars tend to refer to the sign theory in Ferdinand de Saussure and to its interpretation by Hjelmslev. 1. The symbolic nature of consumption. Consumer researchers and critics of marketing have long recognized the symbolic nature of consumption and the importance of studying the meanings attached by consumers to the various linguistic and non-linguistic signs available to them in the marketplace. -
Qualia NICHOLAS HARKNESS Harvard University, USA
Qualia NICHOLAS HARKNESS Harvard University, USA Qualia (singular, quale) are cultural emergents that manifest phenomenally as sensuous features or qualities. The anthropological challenge presented by qualia is to theorize elements of experience that are semiotically generated but apperceived as non-signs. Qualia are not reducible to a psychology of individual perceptions of sensory data, to a cultural ontology of “materiality,” or to philosophical intuitions about the subjective properties of consciousness. The analytical solution to the challenge of qualia is to con- sider tone in relation to the familiar linguistic anthropological categories of token and type. This solution has been made methodologically practical by conceptualizing qualia, in Peircean terms, as “facts of firstness” or firstness “under its form of secondness.” Inthephilosophyofmind,theterm“qualia”hasbeenusedtodescribetheineffable, intrinsic, private, and directly or immediately apprehensible experiences of “the way things seem,” which have been taken to constitute the atomic subjective properties of consciousness. This concept was challenged in an influential paper by Daniel Dennett, who argued that qualia “is a philosophers’ term which fosters nothing but confusion, and refers in the end to no properties or features at all” (Dennett 1988, 387). Dennett concluded, correctly, that these diverse elements of feeling, made sensuously present atvariouslevelsofattention,wereactuallyidiosyncraticresponsestoapperceptions of “public, relational” qualities. Qualia were, in effect, -
A Philosophical Commentary on Cs Peirce's “On a New List
The Pennsylvania State University The Graduate School College of the Liberal Arts A PHILOSOPHICAL COMMENTARY ON C. S. PEIRCE'S \ON A NEW LIST OF CATEGORIES": EXHIBITING LOGICAL STRUCTURE AND ABIDING RELEVANCE A Dissertation in Philosophy by Masato Ishida °c 2009 Masato Ishida Submitted in Partial Ful¯lment of the Requirements for the Degree of Doctor of Philosophy August 2009 The dissertation of Masato Ishida was reviewed and approved¤ by the following: Vincent M. Colapietro Professor of Philosophy Dissertation Advisor Chair of Committee Dennis Schmidt Professor of Philosophy Christopher P. Long Associate Professor of Philosophy Director of Graduate Studies for the Department of Philosophy Stephen G. Simpson Professor of Mathematics ¤ Signatures are on ¯le in the Graduate School. ii ABSTRACT This dissertation focuses on C. S. Peirce's relatively early paper \On a New List of Categories"(1867). The entire dissertation is devoted to an extensive and in-depth analysis of this single paper in the form of commentary. All ¯fteen sections of the New List are examined. Rather than considering the textual genesis of the New List, or situating the work narrowly in the early philosophy of Peirce, as previous scholarship has done, this work pursues the genuine philosophical content of the New List, while paying attention to the later philosophy of Peirce as well. Immanuel Kant's Critique of Pure Reason is also taken into serious account, to which Peirce contrasted his new theory of categories. iii Table of Contents List of Figures . ix Acknowledgements . xi General Introduction 1 The Subject of the Dissertation . 1 Features of the Dissertation . -
Peirce for Whitehead Handbook
For M. Weber (ed.): Handbook of Whiteheadian Process Thought Ontos Verlag, Frankfurt, 2008, vol. 2, 481-487 Charles S. Peirce (1839-1914) By Jaime Nubiola1 1. Brief Vita Charles Sanders Peirce [pronounced "purse"], was born on 10 September 1839 in Cambridge, Massachusetts, to Sarah and Benjamin Peirce. His family was already academically distinguished, his father being a professor of astronomy and mathematics at Harvard. Though Charles himself received a graduate degree in chemistry from Harvard University, he never succeeded in obtaining a tenured academic position. Peirce's academic ambitions were frustrated in part by his difficult —perhaps manic-depressive— personality, combined with the scandal surrounding his second marriage, which he contracted soon after his divorce from Harriet Melusina Fay. He undertook a career as a scientist for the United States Coast Survey (1859- 1891), working especially in geodesy and in pendulum determinations. From 1879 through 1884, he was a part-time lecturer in Logic at Johns Hopkins University. In 1887, Peirce moved with his second wife, Juliette Froissy, to Milford, Pennsylvania, where in 1914, after 26 years of prolific and intense writing, he died of cancer. He had no children. Peirce published two books, Photometric Researches (1878) and Studies in Logic (1883), and a large number of papers in journals in widely differing areas. His manuscripts, a great many of which remain unpublished, run to some 100,000 pages. In 1931-58, a selection of his writings was arranged thematically and published in eight volumes as the Collected Papers of Charles Sanders Peirce. Beginning in 1982, a number of volumes have been published in the series A Chronological Edition, which will ultimately consist of thirty volumes. -
Media Theory and Semiotics: Key Terms and Concepts Binary
Media Theory and Semiotics: Key Terms and Concepts Binary structures and semiotic square of oppositions Many systems of meaning are based on binary structures (masculine/ feminine; black/white; natural/artificial), two contrary conceptual categories that also entail or presuppose each other. Semiotic interpretation involves exposing the culturally arbitrary nature of this binary opposition and describing the deeper consequences of this structure throughout a culture. On the semiotic square and logical square of oppositions. Code A code is a learned rule for linking signs to their meanings. The term is used in various ways in media studies and semiotics. In communication studies, a message is often described as being "encoded" from the sender and then "decoded" by the receiver. The encoding process works on multiple levels. For semiotics, a code is the framework, a learned a shared conceptual connection at work in all uses of signs (language, visual). An easy example is seeing the kinds and levels of language use in anyone's language group. "English" is a convenient fiction for all the kinds of actual versions of the language. We have formal, edited, written English (which no one speaks), colloquial, everyday, regional English (regions in the US, UK, and around the world); social contexts for styles and specialized vocabularies (work, office, sports, home); ethnic group usage hybrids, and various kinds of slang (in-group, class-based, group-based, etc.). Moving among all these is called "code-switching." We know what they mean if we belong to the learned, rule-governed, shared-code group using one of these kinds and styles of language. -
Peirce, Pragmatism, and the Right Way of Thinking
SANDIA REPORT SAND2011-5583 Unlimited Release Printed August 2011 Peirce, Pragmatism, and The Right Way of Thinking Philip L. Campbell Prepared by Sandia National Laboratories Albuquerque, New Mexico 87185 and Livermore, California 94550 Sandia National Laboratories is a multi-program laboratory managed and operated by Sandia Corporation, a wholly owned subsidiary of Lockheed Martin Corporation, for the U.S. Department of Energy’s National Nuclear Security Administration under Contract DE-AC04-94AL85000.. Approved for public release; further dissemination unlimited. Issued by Sandia National Laboratories, operated for the United States Department of Energy by Sandia Corporation. NOTICE: This report was prepared as an account of work sponsored by an agency of the United States Government. Neither the United States Government, nor any agency thereof, nor any of their employees, nor any of their contractors, subcontractors, or their employees, make any warranty, express or implied, or assume any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, apparatus, product, or process disclosed, or represent that its use would not infringe privately owned rights. Reference herein to any specific commercial product, process, or service by trade name, trademark, manufacturer, or otherwise, does not necessarily con- stitute or imply its endorsement, recommendation, or favoring by the United States Government, any agency thereof, or any of their contractors or subcontractors. The views and opinions expressed herein do not necessarily state or reflect those of the United States Government, any agency thereof, or any of their contractors. Printed in the United States of America. This report has been reproduced directly from the best available copy. -
Charles S. Peirce's Conservative Progressivism
Charles S. Peirce's Conservative Progressivism Author: Yael Levin Hungerford Persistent link: http://hdl.handle.net/2345/bc-ir:107167 This work is posted on eScholarship@BC, Boston College University Libraries. Boston College Electronic Thesis or Dissertation, 2016 Copyright is held by the author, with all rights reserved, unless otherwise noted. Charles S. Peirce’s Conservative Progressivism Yael Levin Hungerford A dissertation submitted to the Faculty of the department of Political Science in partial fulfillment of the requirements for the degree of Doctor of Philosophy Boston College Morrissey College of Arts and Sciences Graduate School June 2016 © copyright 2016 Yael Levin Hungerford CHARLES S. PEIRCE’S CONSERVATIVE PROGRESSIVISM Yael Levin Hungerford Advisor: Nasser Behnegar My dissertation explores the epistemological and political thought of Charles S. Peirce, the founder of American pragmatism. In contrast to the pragmatists who followed, Peirce defends a realist notion of truth. He seeks to provide a framework for understanding the nature of knowledge that does justice to our commonsense experience of things. Similarly in contrast to his fellow pragmatists, Peirce has a conservative practical teaching: he warns against combining theory and practice out of concern that each will corrupt the other. The first three chapters of this dissertation examine Peirce’s pragmatism and related features of his thought: his Critical Common-Sensism, Scholastic Realism, semeiotics, and a part of his metaphysical or cosmological musings. The fourth chapter explores Peirce’s warning that theory and practice ought to be kept separate. The fifth chapter aims to shed light on Peirce’s practical conservatism by exploring the liberal arts education he recommends for educating future statesmen. -
Semiotic/Cultural Analysis Brainstorming
Writing & Language Development Center S emiotic/cultural analysis brainstorming Semiotics is the study and interpretation of cultural signs: words, objects, images, or behaviors. For example, a red light is a sign, but signs derive their meaning from the context in which we find them, so to understand the meaning of a red light, we must place it in a wider context. A red light at a busy intersection means one thing, and a red light in the window of an Amsterdam brothel means something else. Use this tip sheet as a tool once you have selected a sign: • Using questions, place the sign within a context of similar things. • Using questions, identify what social values the sign represents. • Write a claim about how the sign shows cultural values, and where cultural power is concentrated. Discovering the context, or system, of a sign First ask yourself questions about the word, object, image, or behavior you wish to examine. You want to place it in an appropriate context, or system, of similar things. Some questions to ask Example brainstorming… What is the cultural sign (word, object, image, behavior)? My ceramic coffee cup What is it like? What things are similar? Other coffee cups: travel mugs, Styrofoam cups, porcelain tea cups, my handmade pottery cup Among those things, what things are different? How are My mug is less delicate than a teacup, so I’m not afraid of breaking it. It they different? How different are they? isn’t as rugged as a plastic or metal travel mug. It looks nicer and makes less waste than Styrofoam. -
Charles Sanders Peirce - Wikipedia, the Free Encyclopedia 9/2/10 4:55 PM
Charles Sanders Peirce - Wikipedia, the free encyclopedia 9/2/10 4:55 PM Charles Sanders Peirce From Wikipedia, the free encyclopedia Charles Sanders Peirce (pronounced /ˈpɜrs/ purse[1]) Charles Sanders Peirce (September 10, 1839 – April 19, 1914) was an American philosopher, logician, mathematician, and scientist, born in Cambridge, Massachusetts. Peirce was educated as a chemist and employed as a scientist for 30 years. It is largely his contributions to logic, mathematics, philosophy, and semiotics (and his founding of pragmatism) that are appreciated today. In 1934, the philosopher Paul Weiss called Peirce "the most original and versatile of American philosophers and America's greatest logician".[2] An innovator in many fields (including philosophy of science, epistemology, metaphysics, mathematics, statistics, research methodology, and the design of experiments in astronomy, geophysics, and psychology) Peirce considered himself a logician first and foremost. He made major contributions to logic, but logic for him encompassed much of that which is now called epistemology and philosophy of science. He saw logic as the Charles Sanders Peirce formal branch of semiotics, of which he is a founder. As early as 1886 he saw that logical operations could be carried out by Born September 10, 1839 electrical switching circuits, an idea used decades later to Cambridge, Massachusetts produce digital computers.[3] Died April 19, 1914 (aged 74) Milford, Pennsylvania Contents Nationality American 1 Life Fields Logic, Mathematics, 1.1 United States Coast Survey Statistics, Philosophy, 1.2 Johns Hopkins University Metrology, Chemistry 1.3 Poverty Religious Episcopal but 2 Reception 3 Works stance unconventional 4 Mathematics 4.1 Mathematics of logic C. -
A Semiotic Perspective on the Denotation and Connotation of Colours in the Quran
International Journal of Applied Linguistics & English Literature E-ISSN: 2200-3452 & P-ISSN: 2200-3592 www.ijalel.aiac.org.au A Semiotic Perspective on the Denotation and Connotation of Colours in the Quran Mona Al-Shraideh1, Ahmad El-Sharif2* 1Post-Graduate Student, Department of English Language and Literature, Al-alBayt University, Jordan 2Associate Professor of Linguistics, Department of English Language and Literature, Al-alBayt University, Jordan Corresponding Author: Ahmad El-Sharif, E-mail: [email protected] ARTICLE INFO ABSTRACT Article history This study investigates the significance and representation of colours in the Quran from the Received: September 11, 2018 perspective of meaning and connotation according to the semiotic models of sign interpretation; Accepted: December 06, 2018 namely, Saussure’s dyadic approach and Peirce’s triadic model. Such approaches are used Published: January 31, 2019 to analyze colours from the perspective of cultural semiotics. The study presents both the Volume: 8 Issue: 1 semantic and cultural semiotics aspects of colour signs in the Quran to demonstrate the various Advance access: December 2018 semiotic meanings and interpretations of the six basic colours (white, black, red, green, yellow, and blue). The study reveals that Arabic colour system agrees with colour universals, especially in terms of their categorization and connotations, and that semiotic analysis makes Conflicts of interest: None an efficient device for analyzing and interpreting the denotations and connotations of colour Funding: None signs in the Quran. Key words: Semiotics, Signs, Denotation, Connotation, Colours, Quran INTRODUCTION or reading, a colour ‘term’ instead of seeing the chromatic Colours affect the behaviour by which we perceive the features of the colour. -
A Semiotic Ontology of the Commodity
I Paul Kockelman BARNARD COLLEGE A Semiotic Ontology of the Commodity The commodity is analyzed from a semiotic stance. Rather than systematically unfold a subject-object dichotomy (via Hegel’s history as dialectic), it systematically deploys a sign-object-interpretant trichotomy (via Peirce’s logic as semiotic). Rather than conflate economic value and linguistic meaning through the lens of Saussure’s semiology, it uses Peirce’s semiotic to provide a theory of meaning that is general enough to include com- modities and utterances as distinct species. Rather than relegate utility and measure to the work of history (as per the opening pages of Marx’s Capital), these are treated as essential aspects of political economy. And rather than focus on canonical 19th-century commodities (such as cotton, iron, and cloth), the analysis is designed to capture salient features of modern immaterial commodities (such as affect, speech acts, and social rela- tions). [commodity, semiotics, value, measurement, labor] ince the signing of peace accords in 1996, bringing to a ceremonial end several decades of civil war, Guatemala has seen hundreds of nongovernmental organi- Szations spring up, attempting to meet the challenges of post–civil war society: overpopulation, deforestation, illiteracy, damaged infrastructure, nonexistent democ- racy, and—as evinced in the explosion of vigilante justice in rural villages—a grow- ing sense not only of state illegitimacy but of impotence. One of these organizations is Project Eco-Quetzal, founded in 1990 by German ecol- ogists with the goal of protecting the numerous bird species that reside in Guatemala’s remaining cloud forests. Since the peace accords, the project has grown and diversi- fied considerably, its goals now including the promotion of alternative crafts, bio- monitoring, intensive farming, soil conservation, sustainable development, disaster preparedness, literacy, health care, and conflict resolution.