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دوﻣﺎﻫﻨﺎﻣﺔ ﻋﻠﻤﻲ - ﭘﮋوﻫﺸﻲ 9د ، ش 1 (ﭘﻴﺎﭘﻲ 43 )، ﻓﺮوردﻳﻦ و اردﻳﺒﻬﺸﺖ 1397 ، ﺻﺺ 81 - 111 ﺗﺤﻠﻴﻞ ﻛﺎرﻛﺮد ﮔﻔﺘﻤﺎﻧﻲ ﻃﻨﺰ در ﺑﺎب اول ﮔﻠﺴﺘﺎن ﺳﻌﺪي؛ روﻳﻜﺮد ﻧﺸﺎﻧﻪ ﻣﻌﻨﺎﺷﻨﺎﺳﻲ ﻗﻬﺮﻣﺎن ﺷﻴﺮي1 ، ﻧﺠﻤﻪ ﻧﻈﺮي2 ، ﻧﻮﺷﻴﻦ ﺑﻬﺮاﻣﻲ ﭘﻮر3* 1 . اﺳﺘﺎد ﮔﺮوه زﺑﺎن و ادﺑﻴﺎت ﻓﺎرﺳﻲ داﻧﺸﮕﺎه ﺑﻮﻋﻠﻲ ﺳﻴﻨﺎ، ﻫﻤﺪان، اﻳﺮان 2 . اﺳﺘﺎدﻳﺎر ﮔﺮوه زﺑﺎن و ادﺑﻴﺎت ﻓﺎرﺳﻲ داﻧﺸﮕﺎه ﺑﻮﻋﻠﻲ ﺳﻴﻨﺎ ، ﻫﻤﺪان، اﻳﺮان 3 . داﻧﺸﺠﻮي دﻛﺘﺮي زﺑﺎن و ادﺑﻴﺎت ﻓﺎرﺳﻲ داﻧﺸﮕﺎه ﺑﻮﻋﻠﻲ ﺳﻴﻨﺎ ، ﻫﻤﺪان، اﻳﺮان درﻳﺎﻓﺖ: /4/24 96 ﭘﺬﻳﺮش: /8/6 96 96 ﭼﻜﻴﺪه ﻫﺪف اﻳﻦ ﻣﻘﺎﻟﻪ ﭘﻴﺎده ﺳﺎزي روش ﻧﺸﺎﻧﻪ ﻣﻌﻨﺎﺷﻨﺎﺳﻲ ﺑﺮاي دﺳﺘ ﻴﺎﺑﻲ ﺑﻪ اﻟﮕﻮ ﻳﺎ اﻟﮕﻮﻫﺎي ﺣﺎﻛﻢ ﺑﺮ ﻓﺮاﻳﻨﺪﻫﺎي ﻣﻌﻨﺎﻳ ﻲ ﻛﻨﺸﻲ و ﺗﻨﺸﻲ و ﻧﺸﺎن دادنِ ﺗﺄﺛﻴﺮ ﺟﺮﻳﺎن زﻳﺒﺎﻳﻲ ﺷﻨﺎﺧﺘﻲ ﺑﺮ ﻓﺮاﻳﻨﺪﻫﺎي ﻣﺬﻛﻮر در ﺑﺴﺘﺮ ﮔﻔﺘﻤﺎن ﻃﻨﺰ ﺑﺎب اول ﮔﻠﺴﺘﺎن ﺳﻌﺪي اﺳﺖ واز اﻳﻦ ﺟﻬﺖ، ﻧﺨﺴﺘﻴﻦ ﻛﻮﺷﺶ ﺑﻪ ﺷﻤﺎر ﻣﻲ آﻳﺪ. ﻣﻘﺼﻮد از ﻃﻨﺰ، ﺳﺨﻦ ﻣﻄﺎﻳﺒﻪ آﻣﻴﺰِ اﻧﺘﻘﺎدي اﺳﺖ ﻛﻪ ﺑ ﺎ ﻫﺪف اﺻﻼح اﺟﺘﻤﺎﻋﻲ و ﺑﻪ ﻛﻤﻚ ﺟﺮﻳﺎن زﻳﺒﺎﻳﻲ ﺷﻨﺎﺧﺘﻲ در ز ﺑﺎن ﺷﻜﻞ ﻣﻲ ﮔﻴﺮد و ﺑﺎ ﻫﺰل و ﻫﺠﻮ ﻓﺮق دارد. روش ﻧﺸﺎﻧﻪ ﻣﻌﻨﺎﺷﻨﺎﺳﻲ در ﭘﻲ ﺗﺠﺰﻳﻪ و ﺗﺤﻠﻴﻞ ﮔﻔﺘﻤﺎن ﺑﺮاي ﭘﻲ ﺑﺮدن ﺑﻪ ﺷﺮاﻳﻂ ﺗﻮﻟﻴﺪ و درﻳﺎﻓﺖ آن اﺳﺖ. ﻧﺸﺎﻧﻪ ﻣﻌﻨﺎﺷﻨﺎس ﺑﺎ ﻣﺠﻤﻮﻋﻪ اي ﻣﻌﻨﺎدار روﺑﻪ روﺳﺖ ﻛﻪ در ﻣﺮﺣﻠﺔ ﻧﺨﺴﺖ ﻓﺮﺿﻴﻪ ﻫﺎي ﻣﻌﻨﺎﻳﻲ و ﻧﻮع ارﺗﺒﺎط آن ﻫﺎ ﺑﺎ ﻳﻜﺪﻳﮕﺮ را در ﻧﻈ ﺮ ﻣﻲ ﮔﻴﺮد . ﺳﭙﺲ ، ﺑﻪ ﺟﺴﺖ وﺟﻮي ﺻﻮرت ﻫﺎﻳﻲ ﻛﻪ ﺑﺎ اﻳﻦ ﻓﺮﺿﻴﻪ ﻫﺎي ﻣﻌﻨﺎﻳﻲ ﻣﻄﺎﺑﻘﺖ دارﻧﺪ، ﻣﻲ ﭘﺮدازد ﺗﺎ اﺛﺒﺎت آن ﻓﺮﺿﻴﻪ ﻫﺎ ﻣﻴﺴﺮ ﺷﻮد. ﻓﺮﺿﻴﺔ ﭘﮋوﻫﺶ ﺣﺎﺿﺮ اﻳﻦ اﺳﺖ ﻛﻪ ﻓﺮاﻳﻨﺪ ﻣﻌﻨﺎﻳﻲ در ﮔﻔﺘﻤﺎن ﻃﻨﺰ ﻧﻈﺎم ﻛﻨﺸﻲ را ﺑﻪ ﺗﻨﺸﻲ ﺗﺒﺪﻳﻞ ﻣﻲ ﻛﻨﺪ و ﺑﺎ ﺑﺮﻗﺮاري ﺗﻌﺎﻣﻞ ﺑﻴﻦ اﺑﻌﺎد ﻓﺸﺎره اي (ﻋﺎﻃﻔﻲ، دروﻧﻲ) و ﮔﺴﺘﺮه اي (ﺷﻨﺎﺧﺘﻲ، ﺑﻴﺮوﻧﻲ) ﻓﻀﺎﻳﻲ ﺳﻴﺎل را ﻣﻲ آﻓﺮﻳﻨﺪ ﻛﻪ ﺧﻠﻖ ﻣﻌﻨﺎﻳﻲ ﺑﺪﻳﻊ را ﻣﻤﻜﻦ ﻣﻲ ﺳﺎزد. -
Understanding Poststructuralism Understanding Movements in Modern Thought Series Editor: Jack Reynolds
understanding poststructuralism Understanding Movements in Modern Thought Series Editor: Jack Reynolds Th is series provides short, accessible and lively introductions to the major schools, movements and traditions in philosophy and the history of ideas since the beginning of the Enlightenment. All books in the series are written for undergraduates meeting the subject for the fi rst time. Published Understanding Existentialism Understanding Virtue Ethics Jack Reynolds Stan van Hooft Understanding Poststructuralism James Williams Forthcoming titles include Understanding Empiricism Understanding Hermeneutics Robert Meyers Lawrence Schmidt Understanding Ethics Understanding Naturalism Tim Chappell Jack Ritchie Understanding Feminism Understanding Phenomenology Peta Bowden and Jane Mummery David Cerbone Understanding German Idealism Understanding Rationalism Will Dudley Charlie Heunemann Understanding Hegelianism Understanding Utilitarianism Robert Sinnerbrink Tim Mulgan understanding poststructuralism James Williams For Richard and Olive It is always about who you learn from. © James Williams, 2005 Th is book is copyright under the Berne Convention. No reproduction without permission. All rights reserved. First published in 2005 by Acumen Acumen Publishing Limited 15a Lewins Yard East Street Chesham Bucks HP5 1HQ www.acumenpublishing.co.uk ISBN 1-84465-032-4 (hardcover) ISBN 1-84465-033-2 (paperback) Work on Chapter 3 was supported by British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British -
A Diagrammatic Approach to Peirce's Classifications of Signs
A diagrammatic approach to Peirce’s classifications of signs1 Priscila Farias Graduate Program in Design (SENAC-SP & UFPE) [email protected] João Queiroz Graduate Studies Program on History, Philosophy, and Science Teaching (UFBA/UEFS) Dept. of Computer Engineering and Industrial Automation (DCA/FEEC/UNICAMP) [email protected] © This paper is not for reproduction without permission of the author(s). ABSTRACT Starting from an analysis of two diagrams for 10 classes of signs designed by Peirce in 1903 and 1908 (CP 2.264 and 8.376), this paper sets forth the basis for a diagrammatic understanding of all kinds of classifications based on his triadic model of a sign. Our main argument is that it is possible to observe a common pattern in the arrangement of Peirce’s diagrams of 3-trichotomic classes, and that this pattern should be extended for the design of diagrams for any n-trichotomic classification of signs. Once this is done, it is possible to diagrammatically compare the conflicting claims done by Peircean scholars re- garding the divisions of signs into 28, and specially into 66 classes. We believe that the most important aspect of this research is the proposal of a consolidated tool for the analysis of any kind of sign structure within the context of Peirce’s classifications of signs. Keywords: Peircean semiotics, classifications of signs, diagrammatic reasoning. 1. PEIRCE’S DIAGRAMS FOR 10 CLASSES OF SIGNS In a draft of a letter to Lady Welby composed by the end of December 1908 (dated 24-28 December, L463:132-146, CP 8.342-76, EP2:483-491; we will be referring to this diagram 1. -
Marketing Semiotics
Marketing Semiotics Professor Christian Pinson Semiosis, i.e. the process by which things and events come to be recognized as signs, is of particular relevance to marketing scholars and practitioners. The term marketing encompasses those activities involved in identifying the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors. Whereas early definitions of marketing focused on the performance of business activities that direct the flow of goods and services from producer to consumer or user, modern definitions stress that marketing activities involve interaction between seller and buyer and not a one- way flow from producer to consumer. As a consequence, the majority of marketers now view marketing in terms of exchange relationships. These relationships entail physical, financial, psychological and social meanings. The broad objective of the semiotics of marketing is to make explicit the conditions under which these meanings are produced and apprehended. Although semioticians have been actively working in the field of marketing since the 1960s, it is only recently that semiotic concepts and approaches have received international attention and recognition (for an overview, see Larsen et al. 1991, Mick, 1986, 1997 Umiker- Sebeok, 1988, Pinson, 1988). Diffusion of semiotic research in marketing has been made difficult by cultural and linguistic barriers as well as by divergence of thought. Whereas Anglo-Saxon researchers base their conceptual framework on Charles Pierce's ideas, Continental scholars tend to refer to the sign theory in Ferdinand de Saussure and to its interpretation by Hjelmslev. 1. The symbolic nature of consumption. Consumer researchers and critics of marketing have long recognized the symbolic nature of consumption and the importance of studying the meanings attached by consumers to the various linguistic and non-linguistic signs available to them in the marketplace. -
The Commutation Test and Chris Bacon's Score for Source Code As
The Commutation Test and Chris Bacon’s Score for Source Code as a Framework for Film Music Pedagogy Aaron Ziegel, Towson University he cinema, whether experienced at the neighborhood multiplex or streamed at home, is arguably the medium through which today’s col- lege-age Americans are most likely to encounter newly composed sym- Tphonic music. Given the ubiquity of the film-viewing experience, students are often eager to learn the tools and methodologies that can equip them to criti- cally assess and more fully comprehend the function of music in movies. The filmSource Code (2011), directed by Duncan Jones and scored by Chris Bacon, provides a particularly effective starting point through which this process can begin.1 This article will discuss the pedagogical potential found in the film’s main titles and the impact of applying a commutation test to this sequence. Although here I address one specific example, the methodology of the commu- tation test is easily adaptable to other circumstances, as the theoretical foun- dation will make clear. While variations on the commutation test are a regular occurrence in many film music classrooms, this essay aims to present an intro- ductory primer that may be of use to instructors interested in an entry point for incorporating film music studies into their teaching. With that in mind, the appendix presents one suggestion for how to create film clips for classroom use. The value of this classroom activity extends beyond providing students with an engaging and memorable learning experience. By situating this analysis I wish to express my gratitude to the many students at Towson University whose feedback and enthusiastic classroom participation, along with suggestions from the anonymous reviewers, helped me to refine the pedagogical approach described in this essay. -
Qualia NICHOLAS HARKNESS Harvard University, USA
Qualia NICHOLAS HARKNESS Harvard University, USA Qualia (singular, quale) are cultural emergents that manifest phenomenally as sensuous features or qualities. The anthropological challenge presented by qualia is to theorize elements of experience that are semiotically generated but apperceived as non-signs. Qualia are not reducible to a psychology of individual perceptions of sensory data, to a cultural ontology of “materiality,” or to philosophical intuitions about the subjective properties of consciousness. The analytical solution to the challenge of qualia is to con- sider tone in relation to the familiar linguistic anthropological categories of token and type. This solution has been made methodologically practical by conceptualizing qualia, in Peircean terms, as “facts of firstness” or firstness “under its form of secondness.” Inthephilosophyofmind,theterm“qualia”hasbeenusedtodescribetheineffable, intrinsic, private, and directly or immediately apprehensible experiences of “the way things seem,” which have been taken to constitute the atomic subjective properties of consciousness. This concept was challenged in an influential paper by Daniel Dennett, who argued that qualia “is a philosophers’ term which fosters nothing but confusion, and refers in the end to no properties or features at all” (Dennett 1988, 387). Dennett concluded, correctly, that these diverse elements of feeling, made sensuously present atvariouslevelsofattention,wereactuallyidiosyncraticresponsestoapperceptions of “public, relational” qualities. Qualia were, in effect, -
Sociosemiotics and Metalanguage: the Case of Translanguaging Linguistic Frontiers
Linguistic Frontiers • 3(2) • 57—65 • 2020 DOI: 10.2478/lf-2020-0015 Linguistic Frontiers Sociosemiotics and Metalanguage: The Case of Translanguaging Original Study Anti Randviir Department of Semiotics, University of Tartu, Estonia. Received: July 2020 ; Accepted: September 2020 Abstract: The age of transdiscipinarity has brought along the fading of boundaries between disciplines. This has engaged both the fusion of metalanguages that are used for the description of cultures and sign-proce- sses, and the launch of novel proposals for metalinguistic vocabularies. In the case of the study of culture, communication and sign-processes, it is natural that all such developments are connected with the paradigm of semiotics. At times the relevant metalinguistic and methodological proposals challenge traditional semiotic vocabulary, methods and methodological truths. This has brought along the need to recall the semiotic roots of the study of semiosis and communication, and to review transdisciplinary metalanguage in order to avoid possible misinterpretations or unnecessary repetitions of the established agreements in the paradigm of se- miotics as a possible ground for transdisciplinary study of human interaction and cultural processes. Howe- ver, besides occasional theoretical confusion, the spread of the semiotic methodology and vocabulary across applied scholarship has enriched semiotics in its faculties of field studies. Keywords : sociosemiotics, metalanguage, transdisciplinarity, modality, multimodality, mediality, coding, semiosis, modelling, translanguaging. Contemporary scholarship has, both in the domain of studies were founded. Secondly, it is useful to recall the humanities and social sciences, as also in the so-called proximity of interdisciplinary studies and interdisciplinary hard sciences, passed a fairly clear transition from mono- education as proposed by American pragmatism. -
Definite Article of the English Language 6HQLRU7KHVLV 'HSDUWPHQWRI/LQJXLVWLFV 6ZDUWKPRUH&ROOHJH 'HFHPEHU 1
%HQMDPLQ5*HRUJH the Definite Article of the English Language 6HQLRU7KHVLV 'HSDUWPHQWRI/LQJXLVWLFV 6ZDUWKPRUH&ROOHJH 'HFHPEHU 1. Overview 1.1 Introduction The goal of this paper is to identify a viable analysis of the for use in semantic theories in ∗ the tradition of Montague (1974a,b). I shall argue that the sentiment expressed by Lewis (1983), and developed in more formal detail by von Heusinger (1997), is essentially correct, and that, when an analysis is placed in a suitable formal context, it is capable of accounting for a much greater range of phenomena than Lewis and von Heusinger consider. The basic claim is that the expression “the N” denotes the uniquely most salient N, when such an entity exists. I shall begin by enumerating every credible semantic effect attributed to “the” when used in connection with count nouns that I have encountered in the literature or noticed in the course of personal reflection on the subject. Sometimes several conflicting views on the same basic phenomenon will be condensed into one entry in the interests of compactness, and sometimes well known effects will be omitted altogether on the grounds that they seem not to be semantic at all, but to be of an entirely pragmatic, psychological, or metaphysical nature1. The decision to restrict my attention to count nouns is motivated by a desire to pick out a problem of reasonable size, and to avoid discussion of the difficult but tangential subject of the semantics of mass nouns. ∗ I would like to thank Rebecca Kuipers and David January for giving earlier drafts of this paper far more attentive readings than they were entitled to, J. -
Media Theory and Semiotics: Key Terms and Concepts Binary
Media Theory and Semiotics: Key Terms and Concepts Binary structures and semiotic square of oppositions Many systems of meaning are based on binary structures (masculine/ feminine; black/white; natural/artificial), two contrary conceptual categories that also entail or presuppose each other. Semiotic interpretation involves exposing the culturally arbitrary nature of this binary opposition and describing the deeper consequences of this structure throughout a culture. On the semiotic square and logical square of oppositions. Code A code is a learned rule for linking signs to their meanings. The term is used in various ways in media studies and semiotics. In communication studies, a message is often described as being "encoded" from the sender and then "decoded" by the receiver. The encoding process works on multiple levels. For semiotics, a code is the framework, a learned a shared conceptual connection at work in all uses of signs (language, visual). An easy example is seeing the kinds and levels of language use in anyone's language group. "English" is a convenient fiction for all the kinds of actual versions of the language. We have formal, edited, written English (which no one speaks), colloquial, everyday, regional English (regions in the US, UK, and around the world); social contexts for styles and specialized vocabularies (work, office, sports, home); ethnic group usage hybrids, and various kinds of slang (in-group, class-based, group-based, etc.). Moving among all these is called "code-switching." We know what they mean if we belong to the learned, rule-governed, shared-code group using one of these kinds and styles of language. -
Welby's Influence on Russell's Turn To
WELBY’S INFLUENCE ON RUSSELL’S TURN TO USE? SCOTT METZGER, MCMASTER UNIVERSITY [email protected] “Two really important works on logic are these [Welby’s What is Meaning? and Russell’s Principles of Mathematics]… Yet it is almost grotesque to name them together, so utterly disparate are their characters.” –Charles Sanders Peirce, Review in The Nation, CP 8.171 A BRIEF ACCOUNT OF THE CORE PROBLEM: MY MOTIVATION • Welby and Russell correspond about meaning and denotation in 1905. • Russell dismisses Welby, claiming that she misunderstands the scope of his project. The early Russell was not interested in meaning. • Ahti-Veikko Pietarinen: “In 1908 Russell confessed privately to Jourdain how he had “in the past been very rude to Welby, in refusing to go there” because he found it “quite impossible to be sincere” if he saw her. He no longer wanted “to be a party to” those philosophers encouraging Welby’s work, which in his opinion was “very wrong.”” (157) AND YET… • In his later review of Ogden & Richard’s The Meaning of Meaning, Russell writes that: “When in youth, I learned what was called “philosophy”…no one ever mentioned to me the question of “Meaning.” Later, I became acquainted with Lady Welby’s work on the subject, but failed to take it seriously. […] I have now come to believe that the order of words in time or space is an ineradicable part of much of their significance—in fact, that the reason they can express space time occurrences is that they are space-time occurrences, so that a logic independent of the accidental nature of space- time becomes an idle dream.” (Russell 109) • Also, Misak writes that, in My Philosophical Development, Russell “cites Welby and Schiller as those who sparked his interest in the topic [of meaning], although at the time they had pressed him on the point, he resisted” (Misak 143). -
Visual Semiotics: a Study of Images in Japanese Advertisements
VISUAL SEMIOTICS: A STUDY OF IMAGES IN JAPANESE ADVERTISEMENTS RUMIKO OYAMA THESIS SUBMIITED TO THE UNIVERSITY OF LONDON iN FULFILMENT OF THE REQUIREMENTS OF THE DEGREE OF DOCTOR OF PHILOSOPHY INSTITUTE OF EDUCATION UNIVERSITY OF LONDON NOVEMBER 1998 BIL LONDON U ABSTRACT 14 ACKNOWLEDGEMENTS 15 Chapter 1 INTRODUCTION 16 1.1 THE PURPOSE OF THE RESEARCH 16 1.2 DEVELOPMENT OF RESEARCH INTERESTS 16 1.3 LANGUAGE VERSUS VISUALS AS A SEMIOTIC MODE 20 1.4 THE ASPECT OF VISUAL SEMIOTICS TO BE FOCUSED ON: Lexis versus Syntax 23 1.5 CULTURAL VALUE SYSTEMS IN VISUAL SYNTAX: A challenge to the notion of universality 24 Chapter Ii THEORETICAL FRAMEWORK 26 2.1 INTRODUCTION 26 2.2 LITERATURE SURVEY ON STUDIES OF IMAGES 27 2.2.1 What is an image? 27 2.2.2 Art history/Art theories 29 2.2.3 Sociological approaches to visual images 36 2.2.4 Cultural approaches to visual images 44 2.2.4.1 Visual images as cultural products 45 2.2.4.2 Visual images from linguistic perspectives 50 2.2.5 Semiotic approaches to visual images 54 2.2.5.1 Saussure, Barthes (traditional semiology I semiotics) 54 2.2.5.2 Film semiotics 59 2 2.2.5.3 Social Semiotics 61 2.2.6 Reflection on the literature survey 66 2.3 A THEORY FOR A SEMIOTIC ANALYSIS OF THE VISUAL 71 2.3.1 Visual semiotics and the three metafunctions 72 2.3.1.1 The Ideational melafunction 73 2.3.1.2 The Textual metafunction 75 2.3.1.3 The Interpersonal metafunction 78 2.4 VERBAL TEXT IN VISUAL COMPOSITION: Critical Discourse Analysis 80 23 INTEGRATED APPROACH FOR A MULTI-MODAL ANALYSIS OF VISUAL AND VERBAL TEXTUAL OBJECTS -
Semiotic/Cultural Analysis Brainstorming
Writing & Language Development Center S emiotic/cultural analysis brainstorming Semiotics is the study and interpretation of cultural signs: words, objects, images, or behaviors. For example, a red light is a sign, but signs derive their meaning from the context in which we find them, so to understand the meaning of a red light, we must place it in a wider context. A red light at a busy intersection means one thing, and a red light in the window of an Amsterdam brothel means something else. Use this tip sheet as a tool once you have selected a sign: • Using questions, place the sign within a context of similar things. • Using questions, identify what social values the sign represents. • Write a claim about how the sign shows cultural values, and where cultural power is concentrated. Discovering the context, or system, of a sign First ask yourself questions about the word, object, image, or behavior you wish to examine. You want to place it in an appropriate context, or system, of similar things. Some questions to ask Example brainstorming… What is the cultural sign (word, object, image, behavior)? My ceramic coffee cup What is it like? What things are similar? Other coffee cups: travel mugs, Styrofoam cups, porcelain tea cups, my handmade pottery cup Among those things, what things are different? How are My mug is less delicate than a teacup, so I’m not afraid of breaking it. It they different? How different are they? isn’t as rugged as a plastic or metal travel mug. It looks nicer and makes less waste than Styrofoam.