Recycle Your Android Devices (Slides)

Total Page:16

File Type:pdf, Size:1020Kb

Recycle Your Android Devices (Slides) Recycle Your Android Devices Run real Linux on them David Greaves lbt on #mer #sailfishos ... Co-founder of the Mer Project Who am I? work at Jolla systems and infrastructure (OBS, QA, gitlab, bz ... VMs) HA Documentation Mer tools This is not a Jolla pitch This is not a Jolla pitch ... but This is not a Jolla pitch ... but Good case study This is not a Jolla pitch ... but Galaxy S3 & Nexus 4 / 5 & more Sailfish for Android HADK ToC: • Prerequisites • Preparing Your Device • Setting up the SDKs This is not a • Building the Android HAL Jolla pitch • Setting up Scratchbox2 Target • Packaging Droid HAL ... • Creating the Sailfish OS root fs • Getting In but • Flashing the rootfs image • Manual Installation • List of Repositories • Tweaks and Patches • Building a new Device • List of Supported Devices Talk about Technology Talk about Technology JEOS Just Enough OS wayland systemd btrfs connman ofono/pulseaudio git dbus rpm Talk about blueZ Technology Gecko libzypp gstreamer eglibc glib kcalcore GeoClue kernel wayland systemd btrfs connman ofono/pulseaudio git dbus rpm Talk about blueZ Technology Gecko libzypp gstreamer eglibc glib kcalcore GeoClue kernel 5.2 Talk about Why? Technology • QML • Performant • Open Qt 5.2-ish • Not Java • Huge developer base Talk about Technology QtWayland replaces Qt 5.2-ish SurfaceFlinger More to come using hwcomposer. Talk about Technology QtWayland replaces Qt 5.2-ish SurfaceFlinger More to come using hwcomposer. Talk about Technology code Routing around the breakage of closed binary blobs Shim between GNU libc and bionic libc Talk about Technology Enables use of glibc stack on top of libhybris Android BSP Android linker code dlopen dlsym dlclose Talk about become Technology android_dlopen android_dlsym libhybris android_dlclose Patches to bionic - relatively few: • Thread local Talk about storage Technology • pthreads • errno • hard vs softfp libhybris float-abi • /dev/log android_dlopen(ªlibEGL.soº); myeglCreateWindowSurfaceFP = android_dlsym(ªeglCreateWindowSurfaceº); *myeglCreateWindowSurface(....) Talk about Gets you Technology • libEGL.so or • libGLESv2.so libhybris as wrappers which present to glibc space Rinse and repeat for: • Gralloc • OpenGL ES 1.1/2.0 • NFC • Hardware HAL Talk about • OpenCL Technology • SurfaceFlinger • OpenMAX libhybris • Camera • Hwcomposer • and so on ... HA DK • Mer SDK • Scratchbox2 •Device target Building it • Minimal Ubuntu (for Android build) HA DK Building it • Explaining the layout • Bridge Android / Linux Mer HA : (libhybris) Android HA : Qt / Wayland drivers, Kernel; bionic; Pulseaudio, ... HABUILD SDK (ARM) SB2 Device Target (ARM) Mer SDK Host OS (linux – but all kinds of variants) Mer SDK • Minimal install • Some tools • SB2 ready Building it HABUILD SDK • Grab a tarball • Install 'repo' Building it HABUILD DK • Device specific XML manifest • Sync the git repos Building it • Mix of CM & Mer • Run 'make' • Fix problems :) Mer DK • Package up the HABUILD built: •binaries •headers Building it •kernel •boot & recovery .img • Create a local rpm repository (headers) • Make an SB2 'Target' Mer SDK • Build hybris • Build drivers: • Qt hwcomposer Building it • Audio • Haptic • Sensors Mer SDK • Build SailfishOS rootfs Building it • Build <insert your system here> rootfs Flashing • Use adb or equiv Running it Booting What happens? • Bootloader • Kernel Running it • Initrd and /init • Systemd • Android 'init' Running • ssh • nodejs • ruby/python Running it • webserver • ... • Currently around 25 active developers • Working on 22 devices •Galaxy Nexus/Note/Tab2/S3/S4 •Nexus One/4/5/7's •OnePlus, Photon Q, HTC Desire SailfishOS HD •Ascend P6, G525-u00, Xperia Porters Z1 •HP Touchpad •N900, N9(50) • N4, N5, Galaxy Nexus, are most mature and images are available Status: Where are we? http://bit.ly/port-devices-status Working Together • Multirom Worked with tassadar to add multirom support for sailfishOs images • Upstreaming bugfixes code back to CM During N5 port we contributed bugfix back to the upstream CM http://review.cyanogenmod.org/#/ c/67489/ • Xdadev sailfish section and also individual device forums have SailfishOs threads • IRC channel #sailfishos-porters Talk to us • All source at https://github.com/mer- hybris • SailfishOs meetups , London, Berlin, Finland • Regular IRC meeting where developers drive the agenda Mer @ merproject.org Open • Core & some MW Source • Systems Open • Community Working Code is not enough Unlike Not that hard freenode: #mer 90 people made this: #sailfishos github/ mer-hybris merproject. org Code: “FOSDEM2015” €50 discount (€199) Jolla's 31 Jan – 8 Feb FOSDEM (One per person) Discount EU / Switzerland / Code Norway Tablet : See us on Indiegogo.
Recommended publications
  • The Future of Airline Distribution, 2016 - 2021
    The Future of Airline Distribution, 2016 - 2021 By Henry H. Harteveldt, Atmosphere Research Group CONTENTS 3 INTRODUCTION 5 RESEARCH METHODOLOGY 7 EXECUTIVE SUMMARY 9 HOW SHOULD AIRLINES PREPARE TO SERVE THE AIRLINE TRAVELER OF 2021? 26 TECHNOLOGY INNOVATION AND THE EVOLVING TECHNOLOGY LANDSCAPE 29 AIRLINE DISTRIBUTION IN 2021 70 CONCLUSION 72 ENDNOTES © 2016 International Air Transport Association. All rights reserved. 2 INTRODUCTION Introduction from Atmosphere Research Atmosphere Research Group is honored to have Airlines that want to become true retailers are once again been selected by IATA to prepare this well-positioned to do so. Carriers have an abun- report on the future of airline distribution. We dance of technologies, including cloud comput- believe that the five-year timeframe this report ing, artificial intelligence, and mobility, that they covers – 2016 to 2021 – will see the successful can use to help them bring their products to mar- introduction of true retailing among the world’s ket in more meaningful ways. IATA’s NDC, One airlines and their distribution partners. Order, and NGISS initiatives are being brought to market to help airlines be more successful busi- This report reflects Atmosphere Research’s in- nesses. As each airline independently contem- dependent and objective analysis based on our plates its distribution strategies and tactics, we extensive industry and consumer research (for hope this report will serve as a helpful resource. more information about how the research was conducted, please refer to the “Research Method- ology” section). © 2016 International Air Transport Association. All rights reserved. 3 Future of Distribution Report 2016-2021 Introduction from IATA In 2012 IATA commissioned Atmosphere Research Game changes are prompted by consumer needs, to conduct a survey on the Future of Airline Dis- or by the ability to offer new solutions.
    [Show full text]
  • Separating Protection and Management in Cloud Infrastructures
    SEPARATING PROTECTION AND MANAGEMENT IN CLOUD INFRASTRUCTURES A Dissertation Presented to the Faculty of the Graduate School of Cornell University in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy by Zhiming Shen December 2017 c 2017 Zhiming Shen ALL RIGHTS RESERVED SEPARATING PROTECTION AND MANAGEMENT IN CLOUD INFRASTRUCTURES Zhiming Shen, Ph.D. Cornell University 2017 Cloud computing infrastructures serving mutually untrusted users provide se- curity isolation to protect user computation and resources. Additionally, clouds should also support flexibility and efficiency, so that users can customize re- source management policies and optimize performance and resource utiliza- tion. However, flexibility and efficiency are typically limited due to security requirements. This dissertation investigates the question of how to offer flexi- bility and efficiency as well as strong security in cloud infrastructures. Specifically, this dissertation addresses two important platforms in cloud in- frastructures: the containers and the Infrastructure as a Service (IaaS) platforms. The containers platform supports efficient container provisioning and execut- ing, but does not provide sufficient security and flexibility. Different containers share an operating system kernel which has a large attack surface, and kernel customization is generally not allowed. The IaaS platform supports secure shar- ing of cloud resources among mutually untrusted users, but does not provide sufficient flexibility and efficiency. Many powerful management primitives en- abled by the underlying virtualization platform are hidden from users, such as live virtual machine migration and consolidation. The main contribution of this dissertation is the proposal of an approach in- spired by the exokernel architecture that can be generalized to any multi-tenant system to improve security, flexibility, and efficiency.
    [Show full text]
  • Universidad Politécnica De Madrid Automated
    UNIVERSIDAD POLITECNICA´ DE MADRID ESCUELA TECNICA´ SUPERIOR DE INGENIEROS DE TELECOMUNICACION´ AUTOMATED WORDLENGTH OPTIMIZATION FRAMEWORK FOR MULTI-SOURCE STATISTICAL INTERVAL-BASED ANALYSIS OF NONLINEAR SYSTEMS WITH CONTROL-FLOW STRUCTURES Ph.D. THESIS Enrique Sedano Algarabel Ingeniero en Inform´atica M´asteren Investigaci´onen Inform´atica 2016 DEPARTAMENTO DE INGENIER´IA ELECTRONICA´ ESCUELA TECNICA´ SUPERIOR DE INGENIEROS DE TELECOMUNICACION´ UNIVERSIDAD POLITECNICA´ DE MADRID AUTOMATED WORDLENGTH OPTIMIZATION FRAMEWORK FOR MULTI-SOURCE STATISTICAL INTERVAL-BASED ANALYSIS OF NONLINEAR SYSTEMS WITH CONTROL-FLOW STRUCTURES Ph.D. THESIS Author: Enrique Sedano Algarabel Ingeniero en Inform´atica M´asteren Investigaci´onen Inform´atica Advisors: Juan Antonio L´opez Mart´ın Profesor Contratado Doctor del Dpto. de Ingenier´ıaElectr´onica Universidad Polit´ecnicade Madrid Carlos Carreras Vaquer Profesor Titular del Dpto. de Ingenier´ıaElectr´onica Universidad Polit´ecnicade Madrid 2016 PH.D. THESIS: Automated word-length optimization framework for multi-source statistical interval-based analysis of non-linear systems with control-flow structures AUTHOR: Enrique Sedano Algarabel ADVISORS: Juan Antonio L´opez Mart´ın Carlos Carreras Vaquer El tribunal nombrado para juzgar la Tesis arriba indicada, compuesto por los siguien- tes doctores: PRESIDENTE: VOCALES: SECRETARIO: acuerdan otorgarle la calificaci´onde: Madrid, a 7 de marzo de 2016 El Secretario del Tribunal To my family and friends, especially to my three girls. They were magi because they had a tremendous knowledge, so much indeed that quantity had finally been transmuted into quality, and they had come into a different relationship with the world than ordinary people. They worked in an Institute that was dedicated above all to the problems of human happiness and the meaning of human life, and even among them, not one knew exactly what was happiness and what precisely was the meaning of life.
    [Show full text]
  • Uptimes Mitgliederzeitschrift Der German Unix User Group
    Uptimes Mitgliederzeitschrift der German Unix User Group Ghostscript-Kung-Foo mit inkcov RFC 2822: Spaß mit E-Mail-Adressen Bilder-Ernte vom GUUG-Empfang 2013-2 UPTIMES SOMMER 2013 INHALTSVERZEICHNIS Inhaltsverzeichnis Liebe Mitglieder, liebe Leser! von Wolfgang Stief, Vorsitzender des Vorstands 3 Vereinsleben von Anika Kehrer 5 In Gedenken an Ulrich Gräf von Volker A. Brandt 7 PDF-Kung-Foo mit Ghostscript von Kurt Pfeifle 10 Wenn der Mini-GAU kommt von Stefan Schumacher 17 Shellskripte mit Aha-Effekt von Jürgen Plate 22 Geschichtsstunde III von Jürgen Plate 24 #ffg2013 von Corina Pahrmann 31 Bildernachlese GUUG-Empfang 2013 von Anika Kehrer 34 Himmel hilf! eine Schmähschrift von Snoopy 38 Hilfreiches für alle Beteiligten 43 Über die GUUG 45 Impressum 46 GUUG-Mitgliedsantrag 47 UPTIMES –MITGLIEDERZEITSCHRIFT DER GERMAN UNIX USER GROUP E.V. Seite 2 UPTIMES SOMMER 2013 LIEBE MITGLIEDER, LIEBE LESER! Liebe Mitglieder, liebe Leser! Hi. Grußwort vom Vorstand Wo? Nach dem FFG ist eine Verschnaufpause und ein Ein lustiger Mensch. zufriedener Rückblick erlaubt. Als Lektüre für die Sommerferien viel Spaß mit der neuen redaktionellen Uptimes! von Wolfgang Stief, Vorsitzender des Vorstands Diese Uptimes ist nicht die erste in diesem Jahr: davon auch nichts weiter zu berichten gibt. Ein Die erste Ausgabe 2013-1 blieb den Proceedings paar Details findet Ihr in dem Artikel „Aus MV zum Frühjahrsfachgespräch (FFG) in Frankfurt und Vorstand“ trotzdem in dieser Ausgabe. vorbehalten, die schon geraume Zeit unter [1] zum Was wir uns nicht haben nehmen lassen: den Download bereit steht. Weil die Proceedings – traditionellen GUUG-Empfang anlässlich des Li- noch – etwas anders produziert werden als die an- nuxTags in der Alten Pumpe.
    [Show full text]
  • Sailfish OS Hardware Adaptation Development Kit Documentation
    Sailfish OS Hardware Adaptation Development Kit Documentation Release 2.2.0.2 Jolla Ltd. Aug 21, 2018 CONTENTS 1 Overview 3 1.1 Goal.................................................3 1.2 Development.............................................3 1.3 Deployment.............................................4 2 Prerequisites 5 2.1 Mobile Device............................................5 2.2 Build Machine............................................5 3 Preparing Your Device 7 3.1 Backup and Verify Your Device...................................7 3.2 Flash and Test CyanogenMod....................................7 4 Setting up the SDKs 9 4.1 Setting up required environment variables..............................9 4.2 Setup the Platform SDK.......................................9 4.3 Setting up an Android Build Environment.............................. 10 5 Building the Android HAL 11 5.1 Checking out CyanogenMod Source................................. 11 5.2 Device repos............................................. 11 5.3 Configure Mountpoint Information................................. 12 5.4 Building Relevant Bits of CyanogenMod.............................. 13 5.5 Common Pitfalls........................................... 14 6 Setting up Scratchbox2 Target 15 7 Packaging Droid HAL 17 7.1 Creating Repositories for a New Device............................... 17 7.2 Packaging droid-hal-device ................................. 19 8 Creating the Sailfish OS Root Filesystem 21 8.1 Additional Packages for Hardware Adaptation..........................
    [Show full text]
  • Hybris: Robust Hybrid Cloud Storage Paolo Viotti, Dan Dobre, Marko Vukolić
    Hybris: Robust Hybrid Cloud Storage Paolo Viotti, Dan Dobre, Marko Vukolić To cite this version: Paolo Viotti, Dan Dobre, Marko Vukolić. Hybris: Robust Hybrid Cloud Storage. Transactions on Storage, Association for Computing Machinery, 2017, 13 (3), pp.1 - 32. 10.1145/3119896. hal- 01610463 HAL Id: hal-01610463 https://hal.inria.fr/hal-01610463 Submitted on 4 Oct 2017 HAL is a multi-disciplinary open access L’archive ouverte pluridisciplinaire HAL, est archive for the deposit and dissemination of sci- destinée au dépôt et à la diffusion de documents entific research documents, whether they are pub- scientifiques de niveau recherche, publiés ou non, lished or not. The documents may come from émanant des établissements d’enseignement et de teaching and research institutions in France or recherche français ou étrangers, des laboratoires abroad, or from public or private research centers. publics ou privés. A Hybris: Robust Hybrid Cloud Storage Paolo Viotti, Sorbonne Universites,´ UPMC, LIP6 1 Dan Dobre, work done at NEC Labs Europe Marko Vukolic´, IBM Research - Zurich Besides well-known benefits, commodity cloud storage also raises concerns that include security, reliability, and consistency. We present Hybris key-value store, the first robust hybrid cloud storage system, aiming at addressing these concerns leveraging both private and public cloud resources. Hybris robustly replicates metadata on trusted private premises (private cloud), separately from data which is dispersed (using replication or erasure coding) across multiple untrusted public clouds. Hybris maintains metadata stored on private premises at the order of few dozens of bytes per key, avoiding the scalability bottleneck at the private cloud.
    [Show full text]
  • Norbert Wiener—A Life in Cybernetics
    Norbert Wiener—A Life in Cybernetics Norbert Wiener—A Life in Cybernetics Ex-Prodigy: My Childhood and Youth and I Am a Mathematician: The Later Life of a Prodigy Norbert Wiener with a new foreword by Ronald R. Kline The MIT Press Cambridge, Massachusetts London, England © 2017 Norbert Wiener Foreword © 2017 Massachusetts Institute of Technology Ex-Prodigy copyright © 1953 by Norbert Wiener. First edition published 1953 by Si- mon and Schuster, Inc. First MIT Press Paperback Edition, August, 1964 I Am a Mathematician copyright © 1956 by Norbert Wiener. First MIT Press Paperback Edition, August 1, 1964. Published by agreement with Doubleday & Co., Inc. All rights reserved. No part of this book may be reproduced in any form by any electronic or mechanical means (including photocopying, recording, or information storage and retrieval) without permission in writing from the publisher. This book was set in ITC Stone Sans Std and ITC Stone Serif Std by Toppan Best-set Premedia Limited. Printed and bound in the United States of America. Library of Congress Cataloging-in-Publication Data Names: Wiener, Norbert, 1894-1964, author. | Kline, Ronald R., writer of foreword. | Container of (work): Wiener, Norbert, 1894-1964. Ex-prodigy. | Container of (work): Wiener, Norbert, 1894-1964. I am a mathematician. Title: Norbert Wiener--a life in cybernetics : Ex-prodigy : my childhood and youth, and I am a mathematician : the later life of a prodigy / Norbert Wiener ; with a new foreword by Ronald R. Kline. Description: Cambridge, MA : The MIT Press, 2018. | Includes bibliographical references and index. Identifiers: LCCN 2017042823 | ISBN 9780262535441 (pbk. : alk. paper) Subjects: LCSH: Wiener, Norbert, 1894-1964.
    [Show full text]
  • Administration Guide PUBLIC Document Version: 1.7 – 2017-09-29
    Administration Guide PUBLIC Document Version: 1.7 – 2017-09-29 Administration Guide - SAP Hybris Commerce, integration package for SAP for Retail 2.2 Content 1 Getting Started with the Integration Package.........................................5 2 Article Data Management....................................................... 10 2.1 What's New in Version 2.0.........................................................12 2.2 Configuration..................................................................12 2.3 Dependencies, Prerequisites, Boundaries..............................................14 2.4 Replication of Article Master Data from SAP Retail........................................17 Replicating the Classification Structure from SAP Retail.................................18 Replicating Single and Generic Articles from SAP Retail.................................22 Replicating Structured Articles from SAP Retail.......................................24 2.5 saparticle Data Hub Extension......................................................27 Contents of saparticle DH Extension: Single Articles................................... 29 Contents of saparticle DH Extension: Generic Articles.................................. 33 Contents of saparticle DH Extension: Structured Articles................................36 Contents of saparticle DH Extension: Characteristic Profiles and Variant-Creating Characteristics .........................................................................38 Article Replication Performance..................................................40
    [Show full text]
  • Sailfish OS How to Contribute? Who Am I?
    Sailfish OS How to contribute? Who am I? ● Marko “Sage” Saukko – Chief Engineer at Jolla and responsible of Hardware Adaptation team, ODM discussions, factory process, hardware adaptation architecture, ... – Worked for Jolla since March 2012 – Before Jolla worked with MeeGo project 2009- 2012. Part of team responsible of keeping the ARM port of MeeGo functional (Nokia N900 :)) Jolla & Sailfish OS ● Jolla Ltd. is Finnish technology company developing Sailfish OS ● In 2011 MeeGo was discontinued and the passionate team behind part of MeeGo wanted to continue that effort. Sailfish OS ● https://sailfishos.org/ ● Still very young operating system (~5 years) ● Mobile operating system based on Linux ● Lots of familiar open source components – rpm, systemd, dbus, wayland, pulseaudio, bluez, connman, ofono, … – Using wayland instead of X11 compared to many desktop Linux operating systems Some Sailfish OS milestones ● 2012 Announed Sailfish OS UI/SDK ● 2013 Jolla Phone with Sailfish OS 1.0 Beta ● 2014 Sailfish OS 1.0 and Hardware Adaptation Development Kit ● 2015 Sailfish OS 2.0 and Jolla Tablet ● 2016 Sailfish OS with Multi-SIM support ● 2016 Sailfish Community Device Program Where can I find Sailfish OS? ● Products using Sailfish OS – Jolla 1 – Jolla Tablet – Intex Aqua Fish – Jolla C – Turing Phone ● 40+ Community ports Sailfish OS some key things ● UI written in Qt and QML ● Mostly C/C++ in the middleware ● Android support, you can run android apps without any modifications ● Compatible with hardware running Android ● Multitasking, application covers can have functionality when apps are minimized ● Gestures based operations, less buttons to press ● Easier one handed use, e.g., pull menu Gestures ● https://sailfishos.org/wiki/User_Interface_Development ● Tap, Double tap, Edge swipe, pull menu, sub page, long-press, ..
    [Show full text]
  • Sailfish OS Hardware Adaptation Development Kit Documentation
    Sailfish OS Hardware Adaptation Development Kit Documentation Release 2.0.draft04 Jolla Ltd. Sep 19, 2017 CONTENTS 1 Overview 3 1.1 Goal.................................................3 1.2 Development.............................................3 1.3 Deployment.............................................4 2 Prerequisites 5 2.1 Mobile Device............................................5 2.2 Build Machine............................................5 3 Preparing Your Device 7 3.1 Backup and Verify Your Device...................................7 3.2 Flash and Test CyanogenMod....................................7 4 Setting up the SDKs 9 4.1 Setting up required environment variables..............................9 4.2 Setup the Platform SDK.......................................9 4.3 Preparing the Platform SDK.....................................9 4.4 Setting up an Android Build Environment.............................. 10 5 Building the Android HAL 11 5.1 Checking out CyanogenMod Source................................. 11 5.2 Device repos............................................. 11 5.3 Configure Mountpoint Information................................. 12 5.4 Building Relevant Bits of CyanogenMod.............................. 13 5.5 Common Pitfalls........................................... 14 6 Setting up Scratchbox2 Target 17 7 Packaging Droid HAL 19 7.1 Creating Repositories for a New Device............................... 19 7.2 Packaging droid-hal-device ................................. 21 8 Creating the Sailfish OS Root Filesystem 23
    [Show full text]
  • Tech Trends 2019 Beyond the Digital Frontier EXPERIENCE & DIGITAL REALITY ANALYTICS & COGNITIVE CLOUD BLOCKCHAIN
    10TH ANNIVERSARY EDITION Tech Trends 2019 Beyond the digital frontier EXPERIENCE & DIGITAL REALITY ANALYTICS & COGNITIVE CLOUD BLOCKCHAIN Asset User Wireless Information Information Cloud intelligence engagement and mobility management automation revolution User Applied Real Capability Social engagement mobility Visualization analytics clouds computing User Enterprise Geospatial Big data Hyper-hybrid Gamification Social business empowerment mobility visualization goes to work cloud unleashed Gamification Social Finding goes to work reengineering Mobile only the face of by design (and beyond) your data Industrialized Digital Cognitive crowdsourcing Social engagement Wearables analytics Cloud activation orchestration Dimensional Ambient Amplified marketing computing intelligence API economy AR and VR Internet Industrialized Blockchain: go to work of Things analytics Democratized trust Machine Dark Everything- Blockchain: Mixed reality intelligence analytics as-a-service Trust economy Enterprise API Blockchain to Digital reality data sovereignty imperative blockchains Beyond Intelligent AI-fueled NoOps in a marketing interfaces organizations serverless world 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Trending the trends: A decade of research Connectivity DevSecOps Risk of tomorrow and the cyber implications Exponential imperative technology No-collar Reengineering The new Risk watch list workforce technology core implications Exponentials IT unbounded Inevitable Risk watch list architecture implications Social impact of Right- Autonomic
    [Show full text]
  • Hybris Architecture and Technology Abstract
    hybris Architecture and Technology Abstract Changing customer behavior, rising competitive pressures, emerging techno- logies and globalization are all forcing organizations to rethink how they serve their customers and do business. Consequently they must adopt more flexible business models, add new sales channels and interact with customers in new ways – all of which increase the complexity and demands of managing busines- ses successfully1. In order to be able to handle this complexity while at the same time lowering costs, improving customer service and increasing sales, different departments and subsidiaries often start implementing ad-hoc disparate IT solutions. These provide no single view of customers, products, inventories or marketing information, which is scattered across organizations and systems. Missing data, insufficient collaboration, duplications and uncoordinated activities lead to inefficient marketing and revenue losses. The organization struggles to ma- nage their multiple business models, sales channels, customer interactions, transactions and processes. Additionally, their systems are often rigid, preven- ting customers from quickly delivering innovative features to gain competitive advantage. Due to the open and extensible architecture of the hybris Platform, customers are able to easily extend and customize the data model and the business logic to optimally fit their business requirements. Furthermore, using popular technology standards, hybris enables you to shorten project ramp up times and accelerate project implementations, as there is no need for extensive training of your IT teams. The hybris Multichannel Commerce Solution uses the hybris Platform to offer a single system for managing product content, commerce operations and channels. Thus helping retailers, manufacturers and others to create a unified and seamless cross-channel experience for their customers – from online, to in-store, to mobile and beyond.
    [Show full text]