MICF 2016 Summary Festival Report.8C79.Pdf
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! introduction In 2016 the city partied harder than ever before as the Melbourne International Comedy Festival celebrated its 30th anniversary. Featuring a mass of local and international stars, it was one big party and everyone was invited! From the humble beginnings of 56 shows in year one to over 520 shows in 2016, the Melbourne International Comedy Festival has become Australia’s national comedy festival and one of the largest in the world. The Festival has played host to thousands of performers, with millions of people entertained and inspired by their fearless imaginations in the pursuit of free speech and good times. With over 160 venues of all shapes and sizes stretching from east- to-west and north-to-south, Melbourne was again transformed into giant comedy hub. The festivities attracted audiences from near and far, from junior laughter-lovers at The (Very) Big Laugh Out, to late-night hijinks at the Festival Club. The Festival would not be possible without the enthusiasm and great humour of the artists, staff, partners and audiences – may the laughs continue for another 30 years! 2 festival snap shot Celebrating 30 years of laughs, the Melbourne International Comedy Festival offered up 6,416 performances from 2,048 artists – enjoyed by over 760,000 attendees. PROGRAM •! 528 shows in 163 venues across 26 days •! 6,416 performances, including 207 free performances •! 2,048 artists, helped by 1,341 support personnel AUDIENCE •! 763,325 total attendance •! 554,024 paid attendance •! 148,422 people attended free events BOX OFFICE •! $16,399,107 Australian artists make up 79% of the Festival program average ticket price $30 3 festival snap shot continued TV & RADIO SOCIAL WEBSITE Live audience numbers were boosted by 5 million The Festival continues to enjoy strong growth in The Festival’s fully optimised website remains a key for nationally broadcast TV specials on Network social networks and engagement with: tool for communicating with new and existing Ten (The Gala, Opening Night Comedy Allstars •! 101,421 EDM subscribers (311K unique opens*) audiences, with unique visits to the season website Supershow and The Great Debate), ABC TV •! 25,854, Twitter followers (3.64M impressions*) up 11% on last year. (Comedy Up Late, Stand & Deliver), SBS2 (RAW •! 30,516 Facebook followers (2.9M reach*) During the Festival period alone (website launch to Comedy National Grand Final) and Foxtel’s The •! 12,618 YouTube subscribers (2M views*), and close of Festival, 15 Feb – 17 Apr): Comedy Channel (Big Three-Oh). •! 5,290 Instagram followers •! 1,166,416 visits The laughs also rolled across the airways with radio * Online reach / engagement is reported for activity •! 635,104 unique visitors broadcast specials on 774 ABC Melbourne (Comedy during the Festival period alone: 15 February •! mobile/tablet users 62%, desktop users 38% Bites), triple j (Good Az Friday) and Nova 100 (website launch) to 17 April (last day of the (Chrissie, Sam & Browny and Hits & Giggles). Festival). 4 audience snap shot Melbourne International Comedy Festival boasts a diverse and loyal audience – with over 50% of audiences attending five or more Festivals over the past decade. Research conducted over the past years has shown that demographics of the Festival audience have remained consistent and the average attendee looks like this… •! Slightly female skewed gender mix - Female 55% Male 45% •! 73% audiences are from Melbourne, with 13% from regional Victoria, 11% interstate and 3% overseas •! Aged 20-49 (75%) •! University educated (80%) •! Income is evenly spread - $50,000- 75% of audiences $90,000 (51%) surveyed attend •! Likely to have attended AFL matches and at least 2 shows visited the National Gallery of Victoria and the Arts Centre Melbourne (>50%) 5 audience snap shot continued Where do attendees come from? •! The vast majority of attendees come from the greater Melbourne area (73%) •! 13% of attendees are regional Victorian visitors •! 11% of attendees are interstate visitors – o! 44% from NSW o! 21% from Queensland o! 12% from WA o! 9% from SA o! 6% from ACT o! 5% from Tasmania, and o! 1% from NT •! 3% of attendees are from overseas •! Visitors stayed on average 1-3 days •! Over 90% of visitors from both regional Victoria and interstate indicated that they were likely or very likely to return as a result of attending the Festival. 6 30th anniversary special events Thirty years ago an idea was hatched to create a festival to showcase and celebrate Melbourne’s ground-breaking comedy and cabaret venues and the performers who inhabited them. From its humble beginnings with 56 shows across 33 venues, the Melbourne International Comedy Festival has become one of the biggest in the world. To celebrate this significant milestone, the Festival presented not only another cracking program, but also some very special 30th anniversary events. 30TH BIRTHDAY BASH - GALA BIG FAT (30TH BIRTHDAY) COMEDY QUIZ A massive line-up of comedy superstars past, present and future raised a glass to Hosted by Comedy Festival favourite Lawrence Mooney, The Big Fat (30th 30 years of laughs at the historic Regent Theatre with the 30th Birthday Bash. Co- Birthday) Comedy Quiz crowned the biggest Australian comedy trivia buff! hosted by Tommy Little and Cal Wilson, the line-up included Eddie Perfect, Rich Held in The Famous Spiegeltent the Quiz also featured Sammy J, Dave O’Neil and Hall, Greg Fleet, The Umbilical Brothers, Wendy Harmer, Luke McGregor, Gerry Geraldine Hickey. Connolly, Nina Conti, Rod Quantock, Rachel Berger, Simon Munnery, Wil Anderson and a very special performance reuniting legendary Australian comedy duo Lano & Woodley. Filmed by Foxtel for a six-episode series on The Comedy Channel – Big 3 Oh! – from Friday 3 June. 7 30th anniversary special events continued HUMOUR US - EXHIBITION LIVE PANELS From the 1987 launch with Peter Cook and Sir Les Patterson, through photographs, Live panel discussions were held each weekend of the Festival in the surrounds of footage and ephemera, the life and mood of the Festival was captured at a major the exhibition. exhibition to celebrate the Festival’s anniversary – Humour Us: 30 years of the SATURDAY’S: Festival Buzz - host Nath Valvo was joined by 12 Australian and Melbourne International Comedy Festival. Presented in collaboration with Arts international comedians across four sessions to catch up on news, gossip and Centre Melbourne at Gallery 1. cracking stories about the Festival and the world of comedy! SUNDAY’S: The Decades That Were - host Cal Wilson was joined by nine comedians across three weeks to take a look back at the first three decades of the Melbourne International Comedy Festival with those who were there! Memories were tested, highlights were celebrated and moments of who and what shaped each era were over 20,000 shared. people attended All live panel sessions were recorded and are special 30th available online. anniversary events Audiences were invited to hear the history of the Festival directly from the only person who has performance at every single one! The wonderful Rod Quantock OAM treated comedy lovers with three guided tours of the exhibition across. 8 festival highlights FREE FAMILY OUTDOOR PROGRAM Free-flowing family fun featuring the best and most unpredictable street performers from the world’s stage, The (Very) Big Laugh Out brings comedy, circus and all manner of curiosities to Fed Square and City Square for an action- packed – and FREE – program of sheer fun and frivolity. In 2016 the free family outdoor program ran at City Square every day of the Festival (excluding Mondays) throughout the two-week school holiday period, with showcases on the Fed Square Main Stage Fridays and weekends. THE (VERY) BIG LAUGH OUT PROGRAM •! 53 free performances •! 20 artists / groups from Australia, France, Italy, USA, Belgium and South Korea •! over 100,000 attendees Around 30% of Festival audience have one or more children living at home – a quarter of these children are under 12 LATE NIGHTS AT THE FESTIVAL CLUB An absolute must for comedy fans and party-goers, six nights a week late into the night, the very best local and international performers hit the stage and let loose to create some of the most memorable moments of the Festival! In 2016 6,699 people attended The Festival Club at Max Watt’s (formerly the Hi-Fi Bar) to enjoy guest spots from over 170 different comedians and Festival acts. 9 festival highlights continued WINNERS ARE GRINNERS From the Barry Award for the most Outstanding Show of the Festival to the Funny Tonne Award for one comedy super fan attending more shows than you would think is humanly possible, the Festival Awards continues to be a celebration for artists and audience alike. Winners included: Zoe Coombs Marr (Barry Award & Golden Gibbo), Tom Walker (Best Newcomer), Tom Ballard (inaugural Pinder Prize), Chris Wainhouse (Piece of Wood Award), True Aussie Patriots and Zanzoop (Directors' Choice Award), Carl Barron (People's Choice Award) and Jeremy MacPherson (Funny Tonne winner seeing an amazing 164 shows!) A very special event to announce the 2016 Award nominees was hosted by Barry Humphries at The Famous Spiegeltent. ROADSHOW For nearly twenty years the Melbourne International Comedy Festival Roadshow has home delivered the best of the Festival to towns and cities across Australia. For three months of touring comedy madness, in 2016 the Roadshow crew travelled to 80 communities across Australia, performing just shy of 100 shows and bringing laughs to all corners of the great