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Lodging Business Management in Nakhon Pathom with Sufficient Economy Approach Krisada Sungkhamanee

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Lodging Business Management in Nakhon Pathom with Sufficient Economy Approach Krisada Sungkhamanee World Academy of Science, Engineering and Technology International Journal of Business and Economics Engineering Vol:7, No:7, 2013 Lodging Business Management in Nakhon Pathom with Sufficient Economy Approach Krisada Sungkhamanee result in various imbalances and eventually end up as failure Abstract—The objectives of this research are to search the or crisis as found in other countries [2]. Since then His management pattern of Nakhon Pathom lodging entrepreneurs for Majesty the King developed the concept further which can sufficient economy ways, to know the threat that affects this sector now be summarized as Sufficiency Economy is a philosophy and design fit arrangement model to sustain their business with that stresses the middle path as the overriding principle for Nakhon Pathom style. What will happen if they do not use this approach? Will they have a financial crisis? The data and appropriate conduct by the populace at all levels. This applies information are collected by informal discussions with 12 managers to conduct at the level of the individual, families, and and 400 questionnaires. A mixed method of both qualitative research communities, as well as to the choice of a balanced and quantitative research are used. Bent Flyvbjerg’s phronesis is development strategy for the nation so as to modernize in line utilized for this analysis. Our research will prove that sufficient with the forces of globalization while shielding against economy can help small business firms to solve their problems. We inevitable shocks and excesses that arise. Sufficiency means think that the results of our research will be a financial model to solve many problems of the entrepreneurs and this way will can be a moderation and due consideration in all modes of conduct, as model for other provinces of Thailand. well as the need for sufficient protection from internal and external shocks [3]. To achieve this, the application of Keywords—Nakhon Pathom Province, Lodging Business, knowledge with prudence is essential. In particular, great care Sufficient Economy. is needed in the utilization of untested theories and methodologies for planning and implementation. At the same I. INTRODUCTION time, it is essential to strengthen the moral fiber of the nation, HAILAND’S social and economic plan relates to tourism so that everyone, particularly political and public officials, Tpromotion policies. The sufficient economy philosophy is technocrats, businessmen and financiers, adheres first and accepted to apply for both public sector and private sector. foremost to the principle of honesty and integrity. In addition, This approach can use for risk protection and for solving a balanced approach combining patience, perseverance, problems in households, businesses, communities and the diligence, wisdom and prudence is indispensable to cope country. The Sufficiency Economy concept was first appropriately with critical challenges arising from extensive mentioned in 1974 when His Majesty King Bhumibhol and rapid socioeconomic, environmental, and cultural changes warned enthusiastic aspirants of totally modernizing the Thai occurring as a result of globalization [4]. economy to consider sufficiency as a more appropriate Nakhon Pathom, the popular province in the western of objective [1]. Since the 1950’s, His Majesty has been Thailand, 50 kilometers from Bangkok, has many lodging to travelling extensively throughout the rural areas in Thailand serve the travelers whose love natural and local culture. This and had set up study centers in different regions to do research research aims not only to analyze problems and the threats of on the potential development of each area relevant to their hospitality business in this area but also to prove that resource conditions. In addition, a more balanced approach to sufficient economy is the suitable can be a way for them. development with the right emphasis on rural and urban development is more preferable. Specifically, His Majesty the King suggested, since 1974, that Economic development must be done step by step. It should begin with the strengthening of our economic International Science Index, Business and Economics Engineering Vol:7, No:7, 2013 waset.org/Publication/16398 foundation, by assuring that the majority of our population has enough to live on. Once reasonable progress has been achieved, we should then embark on the next steps, by pursuing more advanced levels of economic development. Here, if one focuses only on rapid economic expansion without making sure that such a plan is appropriate for our people and the condition of our country, it will inevitably Krisada Sungkhamanee is with the Faculty of Management Science, Suan Sunandha Rajabhat University, Bangkok, Thailand. 10300 (phone: 02-160- 1518; fax: 02-160-1491; e-mail: [email protected]). International Scholarly and Scientific Research & Innovation 7(7) 2013 1998 scholar.waset.org/1307-6892/16398 World Academy of Science, Engineering and Technology International Journal of Business and Economics Engineering Vol:7, No:7, 2013 Fig. 1 Map of Nakhon Pathom International Science Index, Business and Economics Engineering Vol:7, No:7, 2013 waset.org/Publication/16398 International Scholarly and Scientific Research & Innovation 7(7) 2013 1999 scholar.waset.org/1307-6892/16398 World Academy of Science, Engineering and Technology International Journal of Business and Economics Engineering Vol:7, No:7, 2013 Fig. 2 Environment in Nakhon pathom Fig. 5 Pomelo and coconut Fig. 3 Morning culture Fig. 6 Lodging in Nakhon Pathom International Science Index, Business and Economics Engineering Vol:7, No:7, 2013 waset.org/Publication/16398 Fig. 4 Agriculture area Fig. 7 Lodging in Nakhon Pathom International Scholarly and Scientific Research & Innovation 7(7) 2013 2000 scholar.waset.org/1307-6892/16398 World Academy of Science, Engineering and Technology International Journal of Business and Economics Engineering Vol:7, No:7, 2013 II. RESEARCH DESIGN AND DATA TABLE II CHARACTERISTIC OF THE ENTREPRENEURS The targets of the empirical analysis came from 3 parts. Respondent number Percent Firstly was the content which the researcher defined that Gender whatever factors the entrepreneurs in Nakhon Pathom used to Male 4 33.33 decide on investment and tourists used to expect for their trips Female 8 66.67 Age by reviewing the literature. For the next step, the researcher 31-40 1 8.33 used a qualitative method by using in-depth interviews with 41-50 1 8.33 12 managers and confirming the results with a quantitative 51-60 7 58.33 method by 400 questionnaires from the tourists. Secondly the > 61 3 25.00 Marital Status time frame of this research was from October 2011 to Single 3 25.00 September 2012. Thirdly the total lodgings had 31 firms Married 9 75.00 which were the places to collect the questionnaires. Children 1 2 16.67 2 6 50.00 3 4 25.00 Education Secondary 2 16.67 Vocational 3 25.00 University 7 58.33 Occupation Government officer 1 8.33 Employer 1 8.33 Farmer 2 16.67 Business owner 8 66.67 Income 40,000-60,000 Baht 1 8.33 Fig. 8 Conceptual frame work 60,001-80,000 Baht 1 8.33 80,001-100,000 Baht 2 16.67 >100,001 Baht 8 66.67 III. RESULTS AND DISCUSSION Family members The results from Table II show the overall data of supply 2 1 8.33 3 1 8.33 side which was collected by interviewing the key personnel. 4 3 25.00 After collecting the data, a qualitative method of interviews 5 7 58.33 of 8 randomly selected managers analyzed the information Number of rooms <30 2 16.67 further. The results found that the all firms must improve the >30 10 83.33 image of lodging in this district immediately. Especially they Accommodation pattern have to service with the restaurant and lodging standard. At Live together 2 16.67 Separate from tourist 10 83.33 the same time they should promote their local culture, their Workforce heritage wisdom and while displaying responsibility to the Monthly salary 7 58.33 environment. The strong relation between firms can Relative workforce 2 16.67 reciprocate the benefit to both tourist group and lodging Daily / sometimes 3 25.00 entrepreneurs. The results also revealed that people in this The results from Tables III and IV illustrate that the tourists area have a significant identity: freedom rather than who traveled to Nakhon Pathom wanted to spend a short time partnership. They did their business with a conservative, of their life under a natural environment and local culture. friendly style and local cultural promotion, rather than profit Most of the information for them came from internet and orientation according to Cultural and Personality Theories [5] tourism web sites. The tourist had a high level of satisfaction and Cultural Ecology Theory [6]. in all 11 items. TABLE I TOURIST STATISTICS IN NAKHON PATHOM Items 2009 2010 International Science Index, Business and Economics Engineering Vol:7, No:7, 2013 waset.org/Publication/16398 Total 2,148,259 1,782,522 Thai 2,092,324 1,750,412 Foreign 55,935 32,110 Tourism Authority of Thailand, 2011 International Scholarly and Scientific Research & Innovation 7(7) 2013 2001 scholar.waset.org/1307-6892/16398 World Academy of Science, Engineering and Technology International Journal of Business and Economics Engineering Vol:7, No:7, 2013 TABLE III Nevertheless, the present day materialism has spread so RESULT FROM DEMAND SIDE widely that many communities are not able to resist. A strong Respondent number Percent community can still move forward regardless of the changing Incentive for this trip To see farm and garden 139 34.75 globalization. Following the philosophy of sustainable To see local culture 111 27.75 economy; helps to promote a truly strong community which Temple tour 63 15.75 has to start from the smallest unit—a family—then expanding Travel with friends 62 15.50 to a larger network and then to the community.
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