MOVR Mobile Overview Report April – June 2018

The first step in a great mobile experience TBD

2 3 Q1 2018 to Q2 2018 Comparisons Top

• There are no new Top Smartphones Africa Asia Europe N. America Oceania S. America smartphones on this Apple iPhone 7 3.77% 4.95% 6.59% 8.87% 9.32% 3.04% list from last quarter. Samsung J7 Prime 1.24% 4.76% 0.07% 0.47% 0.28% 3.57%

• Dropping off the list are Apple iPhone 7 Plus 2.04% 4.42% 2.19% 7.65% 8.27% 1.94% the J3 Apple iPhone X 1.28% 4.21% 1.90% 4.79% 6.92% 1.15% Duos, Samsung Galaxy Apple iPhone 6S 1.97% 3.75% 5.75% 6.88% 7.57% 2.74% J5 (2016), and the Apple iPhone 6 1.67% 3.03% 3.66% 4.80% 4.75% 3.13% (2015). 2015 1.17% 2.20% 0.09% 0.74% 0.09% 2.32% Apple iPhone 8 Plus 0.94% 2.08% 1.55% 5.10% 6.63% 0.95% • North America and Apple iPhone 6S Plus 0.80% 1.71% 0.93% 3.20% 3.21% 0.80% Oceania continue to be Apple iPhone 8 1.74% 1.53% 2.11% 3.46% 4.14% 0.82% concentrated markets for brands, with the top 1.06% 0.53% 2.99% 2.79% 4.03% 0.81% smartphones accounting 1.41% 0.76% 3.13% 2.78% 4.17% 1.11% for 59.50% and 66.02% Apple iPhone SE 0.57% 0.51% 3.07% 2.69% 1.67% 1.39% respectively. With a Samsung Galaxy S7 Edge 1.56% 1.26% 2.53% 1.63% 2.22% 1.15% decrease in top brand Apple iPhone 5S 0.76% 1.25% 2.37% 1.44% 1.26% 1.79% loyalty of 2.79% in 0.01% 0.00% 0.03% 0.59% 0.13% 3.40% North America and 1.78% 1.34% 1.00% 0.31% 0.33% 3.00% 8.73% in Oceania Samsung J5 Prime 1.09% 0.50% 0.05% 0.25% 0.36% 2.67% since Q1 2018. Motorola (5) Plus 0.03% 0.05% 0.19% 0.59% 0.14% 2.64% Samsung Galaxy J7 (2016) 0.44% 1.46% 0.76% 0.31% 0.13% 2.41% Prime+ 3.48% 1.01% 0.08% 0.15% 0.43% 0.05% Others 71.20% 58.72% 58.96% 40.50% 33.98% 59.12%

MOVR Source: ScientiaMobile. Note: figures reflect percentage point (2018Q2) 5 Top Trends (2018 Q2 vs. 2018 Q1)

• Oceania saw the largest Smartphone Trends Africa Asia Europe N. America Oceania S. America adoption trend in a 2.95% Apple iPhone 7 -0.02% 0.80% -0.08% -0.62% -2.62% 0.14% increase in usage of the Apple iPhone X. Samsung J7 Prime -0.10% 0.45% 0.02% 0.02% -0.01% 0.66% Apple iPhone 7 Plus -0.09% -0.12% -0.13% -0.23% 0.08% 0.20% • Asia had the second largest Apple iPhone X 0.49% 2.24% 0.38% 1.23% 2.95% 0.70% increase in smartphone usage Apple iPhone 6S -1.13% -0.33% -0.45% -0.99% -2.34% -0.01% with 2.24% adoption increase Apple iPhone 6 -0.89% -1.15% -0.47% -0.81% -1.16% -0.91% for the Apple iPhone X. Samsung Galaxy J7 2015 -0.23% -0.16% 0.01% -0.15% 0.01% -0.31% • Oceania had the third largest Apple iPhone 8 Plus 0.21% 0.87% 0.27% 1.46% 2.17% 0.40% adoption of a smartphone this Apple iPhone 6S Plus -0.13% -0.67% -0.09% -0.23% -0.23% 0.06% quarter with a 2.17% increase Apple iPhone 8 1.06% 0.84% 0.48% 0.98% 0.54% 0.34% in Apple iPhone 8 Plus usage. Samsung Galaxy S7 -0.23% 0.00% -0.13% -0.35% -1.04% -0.01% Samsung Galaxy S8 0.13% 0.03% 0.41% 0.33% -0.44% 0.33% • Apple iPhone X, Apple iPhone 8 Plus, and Apple iPhone 8 had Apple iPhone SE -0.18% -0.21% 0.09% -0.16% -0.52% -0.10% the most growth this quarter. Samsung Galaxy S7 Edge -0.33% -0.07% -0.26% -0.27% -0.37% 0.02% The iPhone X had 7.99% Apple iPhone 5S -0.15% -1.09% -0.26% -0.38% -0.42% -0.87% growth globally, the Apple Samsung Galaxy J2 Prime 0.00% 0.00% 0.02% -0.02% 0.02% 0.39% iPhone 8 Plus had a 5.38% increase, and the Apple iPhone Samsung Galaxy J5 -0.11% -0.01% -0.18% -0.06% 0.05% -0.23% 8 had 4.24% growth. Samsung J5 Prime -0.01% -0.04% 0.00% 0.02% 0.01% 0.37% Motorola Moto G (5) Plus 0.00% -0.01% 0.02% 0.02% -0.02% 0.21% • Largest global drop in usage is Samsung Galaxy J7 (2016) -0.21% -0.06% 0.01% -0.01% 0.03% -0.08% from the Apple iPhone 6, 6S, and 5S. Dropping by 5.39% Samsung Galaxy Grand Prime+ 0.33% -0.16% 0.01% 0.12% 0.13% 0.01% 5.25%, and 3.17% Others 1.57% -1.16% 0.30% 0.11% 3.19% -1.33% respectively.

MOVR Source: ScientiaMobile. Note: figures reflect percentage point change (2018Q2%-2018Q1%) 6 Top Tablets

• The most significant market Top Tablets Africa Asia Europe N. America Oceania S. America share for tablets remains with Apple’s iPad Airs, with Apple iPad Air 2 5.39% 11.36% 12.10% 14.88% 16.43% 7.31% the iPad Air 2 leading for the Apple iPad Air 3.87% 8.14% 10.00% 12.13% 12.25% 7.72% fifth quarter in a row. Apple iPad mini 2 2.35% 5.50% 4.28% 6.33% 5.24% 3.99% Apple iPad 4 3.42% 5.27% 6.15% 7.37% 8.74% 6.80% • The iPad Air 2 is the most Apple iPad 2017 3.50% 5.22% 5.81% 9.39% 10.80% 3.08% popular tablet across almost Apple iPad mini 1.94% 4.05% 2.58% 3.08% 3.34% 1.51% all continents with South Apple iPad mini 4 1.22% 3.96% 2.17% 2.96% 3.34% 2.44% America finding the Apple iPad Air more popular this Samsung Galaxy Tab 3 Lite 1.41% 3.15% 0.82% 0.66% 0.48% 4.22% quarter. Apple iPad Pro 9.7 1.15% 2.87% 1.98% 3.57% 2.89% 1.40% Apple iPad 3 1.91% 2.65% 2.46% 2.77% 3.46% 2.13% • This quarter, the Oceania and Apple iPad 2 2.51% 2.19% 2.50% 3.06% 3.87% 1.24% North American markets Samsung Galaxy Tab A 10.1 1.60% 0.65% 5.08% 1.14% 0.18% 0.63% were the most concentrated Samsung Galaxy Tab A 9.7 2.34% 0.62% 2.85% 1.02% 1.39% 1.06% with top tablets making up Samsung Galaxy Tab E 5.10% 1.40% 2.38% 1.56% 0.40% 4.97% 78.66% and 73.32% of the market respectively. Intel ECS TR10CS1 0.00% 0.00% 0.00% 0.03% 0.00% 4.59% Canaima TR10RS1 0.00% 0.00% 0.00% 0.01% 0.00% 3.92% • Joining the list this quarter is Samsung Galaxy Tab 3V 3.50% 1.76% 0.06% 0.03% 0.16% 1.32% the Samsung Galaxy Tab 4 Vodafone Tab Mini 7 3.14% 0.01% 0.10% 0.00% 0.01% 0.00% 10.1, the Samsung Samsung Galaxy Tab 4 7.0 2.85% 1.84% 0.66% 0.59% 0.09% 1.87% Galaxy Tab 4 7.0, and the Samsung Galaxy Tab 4 10.1 2.55% 0.49% 2.16% 1.28% 0.92% 0.82% Apple iPad 2017. Dropping off is the Apple iPad Pro. Samsung Galaxy Tab A 0.29% 1.10% 0.08% 1.46% 4.68% 0.83% Other 49.95% 37.79% 35.78% 26.68% 21.34% 38.15%

MOVR Source: ScientiaMobile. Note: figures reflect percentage point (2018Q2) 7 Top Tablet Trends (2018 Q2 vs. 2018 Q1)

Tablet Trends Africa Asia Europe N. America Oceania S. America • The largest growth (2.14%) comes from Oceania's increase Apple iPad Air 2 -0.54% -0.31% -0.15% 0.03% -1.28% -1.61% in usage of the Apple iPad Apple iPad Air -1.15% -0.16% -0.90% -0.44% -1.04% 1.95% 2017, the 2nd largest growth Apple iPad mini 2 0.15% -0.61% -0.38% -0.28% -0.88% -0.52% (1.95%) comes from South Apple iPad 4 -0.70% -0.11% -0.59% 0.00% -0.85% -0.15% America's usage in Apple iPad Apple iPad 2017 1.84% 0.96% 0.76% -0.43% 2.14% -0.81% Air. Apple iPad mini -0.53% -0.59% -0.48% -0.18% -0.50% -1.77% Apple iPad mini 4 -0.05% -0.32% 0.05% 0.17% -0.11% -0.58% • Globally, the Apple Samsung Galaxy Tab 3 Lite -0.34% 0.47% -0.06% -0.04% -0.13% 0.57% iPad 2017 had the most Apple iPad Pro 9.7 0.10% 0.20% 0.13% -0.10% -0.40% -0.67% growth in 2018 Q2 of Apple iPad 3 -0.94% -0.36% -0.28% 0.19% -0.63% -0.58% all other tablets (4.46%). Apple iPad 2 0.20% 0.07% -0.40% -0.09% -0.10% -1.57%

• North America had the most top Samsung Galaxy Tab A 10.1 -0.16% 0.05% 0.52% 0.18% -1.24% 0.04% brand tablet usage with others Samsung Galaxy Tab A 9.7 -0.12% -0.07% -0.13% 0.04% -0.13% 0.02% accounting for less than 1% Samsung Galaxy Tab E -0.03% -0.06% 0.09% 0.05% 0.11% 1.11% (0.80%). Intel ECS TR10CS1 0.00% 0.00% 0.00% 0.00% 0.00% 0.27% Canaima TR10RS1 0.00% 0.00% 0.00% 0.00% 0.00% 0.08% • South America saw the largest Samsung Galaxy Tab 3V 3G 0.45% -0.01% -0.01% 0.00% 0.01% 0.43% usage decrease trends with a 1.77% drop in the Apple Vodafone Tab Mini 7 0.69% 0.00% 0.01% 0.00% 0.00% 0.00% iPad mini, a 1.61% drop Samsung Galaxy Tab 4 7.0 0.01% -0.27% 0.03% -0.06% -0.03% -0.13% in Apple iPad Air 2 Samsung Galaxy Tab 4 10.1 -0.08% -0.09% -0.06% 0.25% -0.10% 0.01% usage, and a 1.57% drop in Samsung Galaxy Tab A 0.04% -0.13% 0.01% -0.06% 1.12% 0.09% Apple iPad 2 usage. Other 1.16% 1.36% 1.82% 0.80% 4.04% 3.83%

MOVR Source: ScientiaMobile. Note: figures reflect percentage point change (2018Q2%-2018Q1%) 8 Global Smartphone OS Versions • Among Android, version 7.0 continues to be the top OS since last quarter, losing 0.82% since. Android 6 dropped in usage by 1.98%. Like last quarter, the Android 6 remains below the usage of Android Legacy OS. Android 7 is the most popular OS in the world, beating out iOS.

• Apple’s OS upgrade process is much more effective than Android, with most of their users on iOS version 11.3. In fact, iOS version 11.3 with 14.5% is the most popular OS version globally for iOS. Unlike last quarter, the most popular iOS is no longer the most popular OS across Android and iOS.

• Android remains the largest OS with 67.5% in 2018 Q2, up by 1.55% from 2018 Q1. Smartphone OS Smartphone OS Share – Global 2018 Q2 Windows Phone , 0.7% 0.1% 0.1% others , 0.1% iOS 11.4, 4.0% Android legacy, Android 4.2, 14.2% 0.3% 33.1% 31.6% Android 4.1, Android 4.3, iOS 11.3, 14.5% 0.1% 0.2% Android 4.4, 0.9% 0.7% 1.6% Others Android 5, 2.0% iOS iOS 11.2, 7.3% Android 5.1, iOS 11.1, 0.9% 5.1% Windows Phone iOS 11, 0.6% Android iOS 10.3, 1.9% 66.0% 67.6% iOS 10.2, 0.5% iOS 10.1, 0.1% iOS 10, 0.1% Android 6, 11.5% iOS 9.3, 0.4% iOS 9.2, 0.02% iOS 9.1, 0.03% iOS legacy, 1.2% Android 8.1, 0.4% 2018Q1 2018Q2 Android 8, 6.2% Android 7.1, MOVR 4.2% Android 7, 21.7% Legacy Definition: iOS before 9.0, Android before 4.0 9 iOS Smartphone Trends

• iOS 11.2 is no longer the most popular iOS. By the • The iOS 11.x releases show a general trend toward end of 2018 Q2, iOS 11.4 leads with 60.7%. the most recent version. Unlike last quarter, there is • Over 95% of users are on 10.x or above, indicating no lag in adoption for iOS 11.x. the success of Apple iOS upgrade process. • Similarly, the 10.x and 9.x iOS users have also • All of the 9.x releases total only 1.4%. continue this trend, adopting the most recent version more than the later iOS versions.

Version End of Q2 100% 11.4 60.7% 90% 11.3 14.9% 80% 11.2 8.9%

70% 11.1 2.1%

60% 11.0 1.5% 10.3 50% 5.2% 10.2 1.5% 40% 10.1 0.4% 30% 10.0 0.4% 20% 9.3 1.2%

% of iOS Smartphone %iOS of Smartphone Traffic 10% 9.2 0.1%

0% 9.1 0.1% 4/1/2018 5/1/2018 6/1/2018 legacy 3.1%

MOVR Legacy Definition: iOS before 9.0, Android before 4.0 10 Android Smartphone Operating System Trends

• Android 7.0 is still the most popular version at the end • Releases 6.x and prior accounts for 31.8% total of 2018 Q2. However, it is dropping as more users excluding legacy with 6.0 at 16.7%, 5.x at 11.5%, and adopt version 8.0 and above. 4.x at 3.6% usage. • Android newest releases, 8.x, accounts for 15.1%, an • Android has always struggled to upgrade users, and 8.66% increase from 2018 Q1. this at the particular time in 2018 Q2, the • Releases 7.x accounts for 33.5% of all Android traffic, fragmentation of versions continues. a 5.53% drop from 2018 Q1. Version End of Q1 100% 8.1 1.3% 90% 8.0 13.8% 80% 7.1 6.7% 70% 7.0 26.8% 60% 6.0 16.7%

50% 5.1 8.5%

40% 5.0 3.0%

30% 4.4 2.7%

20% 4.3 0.3%

% of Android Smartphone Traffic Smartphone Android of % 10% 4.2 0.4% 4.1 0.2% 0% 4/1/2018 5/1/2018 6/1/2018 legacy 19.8%

MOVR Legacy Definition: iOS before 9.0, Android before 4.0 11 Hardware-Accelerated High-Efficiency Video Coding (HEVC) Support What is High-Efficiency Video Coding (HEVC)

HEVC Means • Higher Resolution and Quality • Lower Video Payload • Leveraging Chipset Acceleration

The Challenge of Selecting Video Codecs Hardware-Based Acceleration on Mobile Devices • Video streaming is increasingly popular. Cisco • HEVC can make use of specialized hardware-based estimates that it will grow to 82% of all consumer video decoding and encoding chips on SoCs (System on internet traffic by 2021. Therefore, increased Chip). Without that hardware-based acceleration, the efficiency in video codecs can yield huge savings. player will use the CPU to decode the video. This heavy • However, it is complicated to determine the optimal use of the CPU quickly consumes battery life. Users will codec to use based on the device requesting the not appreciate this poor user experience. Therefore, it’s video. iOS and Android devices support different best to deliver HEVC only to devices that support HEVC codecs based on a number of factors, including the at the hardware level. OS version and chipset of the device. Effective Architecture and Deployment of HEVC HEVC and the Evolution of Video Codecs • ScientiaMobile’s WURFL device detection can quickly • Video streaming platforms have many options to identify the hardware-accelerated HEVC_decode or choose from when it comes to selecting a video codec HEVC_encode capabilities of a device and its chipset. format. Over the years, video codecs have evolved Video streaming platforms can dramatically reduce and significantly improved their efficiency. H.264 video payload by architecting WURFL’s HEVC video provided a 50% improvement in bandwidth intelligence into their load balancing and video serving consumption vs. H.263 when it was introduced. logic. H.265, also known as High Efficiency Video Coding MOVR Data on Hardware-Accelerated HEVC Decode (HEVC), provides another 50% improvement over • The following report provides information on mobile H264. devices with chipsets capable of providing hardware- based acceleration of the HEVC decoding. 13 Hardware-Accelerated HEVC Decode Support on Smartphones

• 78% of iOS smartphone requests come from devices • 57% of Android smartphone requests come from that support hardware-accelerated HEVC decoding. devices that support hardware-accelerated HEVC decoding.

No Support, 22%

No Hardware- Support, Accelerated 43% High Efficiency Coding Hardware-Accelerated High (HEVC), Efficiency Coding (HEVC), 57% 78%

MOVR 14 Hardware-Accelerated HEVC Decode Level Support on Smartphones

• Apple started to support hardware-acceleration of • 43% of Android usage came from smartphones that HEVC decoding on their devices’ chipsets. Level 5 is the have no support for hardware-acceleration of HEVC most common level of support with 56% on iOS. decode. • 22% of iOS usage came from devices that supported • Level 6 is starting to have adoption, with 4% of the hardware-acceleration of HEVC level 5.1 decode. Android devices.

Hardware-Accelerated HEVC Decode Support on Smartphones by Operating System 56%

43%

22% 22% 17% 14% 12%

allsmartphone usage 9%

of 4%

% % 0.3%

No Support 3.1 4 4.1 5 5.1 6 HEVC Support Level

iOS Android MOVR 15 Hardware-Accelerated HEVC Decode Level Support on Tablets

• Most iPads in use do not support HEVC decode on their • Likewise, most Android tablets to not support chipsets. 78% of all iPad usage does not support HEVC. hardware-accelerated HEVC decode. 74% of Android • Level 5 support is starting to appear on iPads, with tablets do not support HEVC on their chipset. 22% showing support. • Level 4.1 is the most common support with 11%.

Hardware-Accelerated HEVC Decode Support on Tablets by Operating System

78%

74%

usage tablet

22% % of of all % 11% 7% 7% 0.3% 0.9%

No Support 3.1 4 4.1 5 5.1 HEVC Support Level

iOS Android MOVR 16 Top Chipsets on Smartphones Supporting Hardware-Accelerated HEVC Decode Level 5 & 5.1

• The Apple A10 Fusion is the most popular chipset supporting • The Apple A11 Bionic is the most popular chipset HEVC level 5. The A10 is found in the Apple iPhone 7 and supporting HEVC level 5.1. It is used in the Apple iPhone iPhone 7 Plus. 8, iPhone 8 Plus, and the iPhone X. • The Samsung 8890 is the next most popular Level 5.1 chipset, providing 25% usage.

Top Chipsets Supporting HEVC Top Chipsets Supporting HEVC Decode Level 5 Decode Level 5.1

Apple A10 Fusion 34% Apple A11 Bionic 46%

Apple A9 31% Exynos 8890 25% Exynos 7420 10% Snapdragon 835 11% Exynos 7880 6% Snapdragon 820 4% Snapdragon 625 4% Kirin 960 4% Snapdragon 805 2% Snapdragon 821

HEVC HEVC 5 usage 3% Snapdragon 810 2%

Exynos 9810 Snapdragon 808 2% 3%

Helio X20 2% Snapdragon 845 2% % % of smartphones usage supporting

Helio P20 1% Kirin 970 2%

MOVR RAM on Smartphones Supporting HEVC Decode Levels 5 or 5.1

• RAM is another indicator of the overall capabilities of a • For example, smartphones supporting HEVC level 5.1 smartphone’s processing capabilities. The more have a median RAM of 4GB while smartphones advanced the HEVC support, the more likely it is that supporting HEVC level 5 have a median of only 3GB of the smartphone will have more RAM. RAM.

RAM on Smartphones Supporting Hardware-Accelerated HEVC Decode Level 5 & 5.1

57%

48%

35% 34% HEVC HEVC 5 and5.1

14%

% % of smartphones usage supporting 7% 5% 0% 0% 0% 0% 1% 0% 0.04%

512MB 1GB 2GB 3GB 4GB 6GB 8GB 5 5.1 MOVR 18 Resolutions on Smartphones Supporting Hardware-Accelerated HEVC Decode Levels 5 or 5.1 • Resolutions on smartphones supporting hardware- • When evolving to level 5.1, the most common accelerated HEVC Decode are increasing as the level resolution increases to dramatically to 1440 x 2560 supported progresses. with 30.3%. • Level 5 support has its most common resolution at the • These devices can make use HEVC’s efficiency in 750 x 1334 dimension with 39.5%. The second most compressing video for their higher resolution popular is 1080 x 1920 with 35.1%. screens.

Resolutions of Top Smartphones Supporting Hardware- Accelerated HEVC Decode Level 5 & 5.1

39.5% 35.1% 30.3%

22.1% 17.4%

HEVC HEVC 5 and5.1 13.9% 14.2% 12.1% 8.0%

% % of smartphones usage supporting 1.7% 1.4%0.2% 0.1% 0.5% 1.2% 0.8% 0.6% 0.1% 0.5% 0.2% 640 x 720 x 720 x 750 x 1080 x 1080 x 1080 x 1080 x 1080 x 1125 x 1440 x 1440 x 1440 x 2160 x 1136 1280 1440 1334 1920 2160 2220 2240 2280 2436 2560 2880 2960 3840 5 5.1 MOVR 19 MSRP of Smartphones Supporting Hardware-Accelerated HEVC Decode Levels 5 or 5.1 • In general, smartphones supporting hardware- • This is considerably higher than the MSRP for all accelerated HEVC carry a premium price. smartphones at $499. • The median MSRP for level 5 smartphones is $849. • As HEVC and chipsets with HEVC decode/encode • 68% of level 5 smartphones are priced over $800. become more common, it will be interesting to see if • The median MSRP for level 5.1 smartphones is $899. lower-priced devices adopt this technology. • 72% of level 5.1 smartphones are priced over $800.

MSRP of Smartphones Supporting Hardware-Accelerated HEVC Decode Level 5 & 5.1

44.3%

30.8%

23.2% 24.1%23.4% 19.0% 17.3% 17.8% 15.6% 11.2% 12.7% HEVC HEVC 5 and5.1 9.3% 8.5% 5.5% 8.0% 5.2% 2.3% 3.0% 4.3% 4.3% 2.0% 2.7%

0.8% 1.1% 1.0%1.7%0.4% 0.5% % % of smartphones usage supporting

All Smartphones 5 5.1 MOVR 20 Business Case for HEVC Detection in Video Streaming Architecture

• HEVC will reduce dramatically lower video payload. This drives lower Content Delivery CDN Cost Benefits from Network (CDN) costs for the video platform HEVC-Optimized Architecture and lower data consumption costs for end users. Over 11% savings

• For a medium-size social media video platform serving 10 million views per month, the video platform can save over 11% on CDN costs alone.

• Other benefits include video server scaling and an improved user experience from higher-quality, faster video. • For more information, please contact ScientiaMobile and request the white paper, “How to Optimize HEVC Streaming Video Across Mobile Devices” Non-Device Optimized Device & HEVC Optimized

MOVR 21 JPEG2000 and Image Payload Size Image Optimization by Converting to JPEG2000

• 36% of image requests from smartphones come from • The mean size of original JPEG is 87,611 bytes. Safari. Safari supports JPEG2000, a more efficient • Staying within the JPEG format, device-aware image format. optimization produces a file that is 47% smaller. • We analyzed a real-world traffic from 2018 Q2 to • Converting to JPEG2000 generates a file that is 63% determine the potential for image payload savings. smaller, with a median size of 31,082 bytes. ImageEngine, device-aware image CDN, can automatically convert and deliver optimized images in real time. Safari Browser JPEG2000 Image Payload Optimization Share of Usage 87,611

47% 63% 43,495

Other, Safari, 31,082

64% 36% Mean Image size (bytes) size Image Mean

Original ImageEngine ImageEngine JPEG Optimized Optimized JPEG JPEG 2000 MOVR 23 Spotlight: France vs. Croatia World Cup Rematch

24 Form Factor

• Looking across all device usage, Croatia has a much • Feature phone use has dropped away, with France higher use of smartphones at 46.5% vs. France at showing only 0.9% of browsing usage on feature 35.3%. phones, and Croatia at 0.1%. • Croatia’s tablet usage is higher, with 6.8% vs. France’s • Smart TV browsing is a small portion of usage, with 6.2%. both Croatia and France’s at 0.1%.

Usage By Form Factor

55.8% Desktop 44.8%

35.3% Smartphone 46.5% France 6.2% Tablet Croatia 6.8%

0.9% Feature Phone 0.1%

0.1% Smart TV 0.1%

% of all device usage MOVR 25 Top Smartphones

• The most popular smartphone in France during 2018 • The most popular smartphone in Croatia was the Q2 was the Apple iPhone 6S at 4.4%. It was also the Apple iPhone 7 at 5.4%. It was also the second most second most popular smartphone in Croatia at 4.7%. popular smartphone in France at 4.3%.

Top 10 Smartphones - France & Croatia

4.4% Apple iPhone 6S 4.7% 4.3% Apple iPhone 7 5.4% 3.7% Samsung Galaxy S7 3.1% 3.2% Samsung Galaxy S8 3.4% 3.1% Samsung Galaxy S7 Edge 2.4% 3.0% France Apple iPhone 6 2.8% Croatia 2.7% Duos 2.0% 2.6% Apple iPhone SE 1.6% 2.1% (2017) 2.9% 1.9% 2.0% 1.7% Huawei P8 Lite (2017) 2.1%

% of all smartphone usage MOVR 26 Top Smartphone Manufacturers

• Samsung is the leading smartphone manufacturer in • Croatia’s third most popular manufacturer, close both France (42.5%) and Croatia (40.2%). behind Apple, is Huawei (15.2%). • Croatia has a lower adoption of Apple’s iPhones • In France, Huawei holds third place with (10.1%). (17.5%) vs. France (22.6%). • The top three manufacturers hold 75.1% in France and 73.0% in Croatia.

Top 10 Smartphone Manufacturers – France & Croatia

42.5% Samsung 40.2% 22.6% Apple 17.5% 10.1% Huawei 15.2% 4.3% Sony 4.0% 2.4% Wiko 0.3% 2.3% Asus 0.4% France 2.0% Croatia LG 4.5% 1.5% .0% 1.0% Xiaomi 2.3% 0.8% HTC 2.5% 0.7% Lenovo 2.2% 0.2% ZTE 0.8% % of all smartphone usage MOVR 27 Top Tablets

• The Apple iPad Air 2 is the most popular tablet in • The Apple iPad Air is the most popular tablet in France with 9.2%. Croatia with 11.4%. • France uses the Samsung Galaxy Tab A 10.1 slightly • The Apple iPad Air 2 is in second place in less as it is in second place with 8.5% usage. Croatia with 8.9%.

Top 10 Tablets – France & Croatia

9.2% Apple iPad Air 2 8.9% 8.5% Samsung Galaxy Tab A 10.1 4.3% 8.0% Apple iPad Air 11.4% 5.5% Samsung Galaxy Tab A 9.7 2.8% 5.3% Apple iPad 4 2.7% 4.5% Samsung Galaxy Tab 4 10.1 2.5% France Samsung Galaxy Tab E 4.2% 2.8% Croatia 3.8% Apple iPad mini 2 3.0% 3.7% Apple iPad 2017 6.2% 3.0% Samsung Galaxy Tab S2 9.7 2.1% 0.01% Lenovo Tab3 8 4.0% 2.20% Apple iPad mini 4 3.3% 0.04% Alcatel Pixi 3 (10) 3.22%

% of tablet usage MOVR 28 Tablet Operating System

• In France, Apple is the most popular tablet • Samsung is the second most popular with 36.8% in manufacturer with 42.2%. France and 22.8% in Croatia. • Apple is the most popular manufacturer in Croatia with • In Croatia, Lenovo (10.3%), Alcatel (5.2%), and 45.8%. Huawei (3.2%) also have significant share.

Top 10 Tablet Manufacturers – France & Croatia

42.2% Apple 45.8% 36.8% Samsung 22.8% 4.8% Asus 2.7% 3.1% Lenovo 10.3% 2.4% Acer 1.6% 1.5% Archos 0.1% France 0.8% Croatia Amazon 0.6% 0.8% Huawei 3.2% 0.6% Selecline 0.0% 0.5% Sony 0.8% 0.2% Alcatel 5.2% 0.0% VIVAX 0.8%

MOVR % of tablet usage 29 Smartphone OS Version Android OS – France & Croatia

• Android dominates the smartphone OS with France at legacy 13.7% 74.8% and Croatia at 73.7%. 0.3% 9.9% 4.1 0.1% • iOS has 23.3% of smartphone OS in France versus 4.2 0.3% 0.4% 24.2% in Croatia. 4.3 0.1% 0.6% • The most popular version of Android in both countries 2.6% 4.4 4.3% is version 7 with France at 37.9% and Croatia at 2.9% 5 2.5% 37.6%. 9.6% France 5.1 9.5% • For iOS, the most popular version during 2018 Q2 was 16.2% Croatia 6 15.3% 11.3. France had 45.7% of iOS users on version 11.3. 0.1% 6.1 0.0% Croatia had 43.7% on 11.3. 7 37.9% 37.6% 7.1 4.4% 4.8% 11.6% 8 14.1% 8.1 0.3% 0.8% % of Android smartphone usage

Operating Systems – France & Croatia iOS – France & Croatia 5.8% legacy 4.5% 74.8% 0.1% Android 9.1 0.2% 73.7% 0.8% 9.3 1.0% 0.6% 1.9% 10 0.2% Windows Phone 0.5% 2.1% 10.1 0.5% France 10.2 1.9%1.8% France Croatia 7.1% 23.3% 10.3 Croatia iOS 2.1%7.0% 24.2% 11 2.0% 11.1 2.8% 2.2% 0.03% 22.6% others 11.2 19.8% 0.04% 45.7% 11.3 43.7% % of smartphone usage 10.1% 11.4 17.1% MOVR % of iOS smartphone usage 30 Mobile Network Operator Usage by Time of Day

• Both France and Croatia have an average of 49% of • Croatia’s peak hour is right after midnight with 73%. traffic on mobile network operators (MNO), but during the day, the usage fluctuates. • The peak hour for France is around midnight with 63% of traffic on MNOs.

% of Traffic on Mobile Network Operators by Hour of Day 80%

70%

60%

50%

40%

30%

network network operator France % on MNO 20% Croatia % on MNO

10% % % of allmobiledevice usage mobile on 0% 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Hour of Day

MOVR 31 How to: Make WURFL.js work for you Add iPhone Models To Google Analytics with WURFL.js Business Edition

With Business Edition, You Get: • Accurate identification of iPhone and iPad • Easy-to-use JavaScript snippet works models with ScientiaMobile’s cloud-based DDR • Integrate with Google Analytics • SLA and high reliability • Over 20 of WURFL’s most popular capabilities • Helpdesk support Get WURFL.js at https://www.scientiamobile.com/products/wurfl-js/ MOVR 33 About this Report & Resources Report Specifications

Included Mobile • Purpose of Report Feature Phone, Devices =57% 2% – ScientiaMobile publishes MOVR to provide the mobile Web Tablet, 5% community with timely information on mobile Web device usage.

– Our goal is to stimulate interest in mobile device trends, device capabilities, and tools for analyzing and managing device fragmentation. Desktop, 41% • Sources of Data and Filtering Excluded = 43% – The information in this report is based on a representative sample of a larger data set. The sample size is over 83.9 billion requests from April 2014 to end of June 2018. Smartphone, 50% – MOVR focuses on mobile devices, consisting of smartphones, Robots, 2% tablets, and feature phones. SmartTV, 0.1% – While the data set includes desktops, laptops, smart TVs, Definitions game consoles, apps, and robots, we have excluded them, unless otherwise noted. • What is a “hit”? Each time a user visits a Web page and a user agent (UA) is generated and tested by WURFL (through a – We have used an Equivalent Weighted Sites (EWS) number of mechanisms), a “hit” is recorded in the methodology that indexes the traffic at each site and assigns ScientiaMobile dataset. All data reported in MOVR reflects hits, an equal weight to each site. not the count of physical devices generating the hit. – Samples sizes for Africa and Oceania are small enough that we • What is a smartphone? A smartphone must meet several have a low level of confidence that these figures are criteria: it must be a wireless device, have a touch screen with representative. However, the source data from these horizontal resolution greater than or equal to 480px, and not continents continues to grow. Over time, we will improve the be considered a tablet. quality of these figures. In the meantime, we feel that more • What is a tablet? Criteria for a tablet include: a wireless information is better than less for people looking for insights in device, be marketed as a tablet, and running a mobile or these continents. tablet OS. One exception is that a full version of Windows – To download the data files supporting MOVR, or subscribe to running on a tablet is considered to be a laptop. future publications of MOVR, please visit us at www.scientiamobile.com/movr

MOVR 35 Definitions (continued) About WURFL

• What is a feature phone? It is a wireless device that • ScientiaMobile uses its WURFL products to collect and falls into one of the three categories: classic feature analyze the device intelligence contained in the MOVR phones, modern feature phones, and old smartphones. report. WURFL is a Device Description Repository – Classic feature phone: Typically a bar, slide, or (DDR) that integrates an API and XML to provide an clamshell form factor with limited possibilities to always-updated source for detecting devices and their install apps and a proprietary OS. Other criteria capabilities. For more than 10 years, WURFL has been include a physical keyboard and a low price range. the industry standard for device detection. Today, Examples are Nokia Series 30 and 40 or Motorola ScientiaMobile offers a number of WURFL products to Razr devices. match a range of needs, from small developers to large enterprises. – Modern feature phone: These phones also have a low price range. They are “smartphone-like”, but • WURFL OnSite and WURFL InFuze provide businesses targeted at the classic feature phone market. They with high performance server-side device detection may have a smartphone OS. They borrow features solutions. from classic feature phones, such as size or screen • WURFL.js provides front-end developers with access to size. Examples are Nokia Asha series or Samsung device detection through JavaScript snippets. Galaxy Pocket. • WURFL InSight provides business intelligence analysts – Old smartphones: These smartphones are older. with a table-based device detection tool that will Classic Blackberry devices and Symbian-based integrate easily with data analysis tools. devices fall into this category. More recent devices with a touch screen, but with older hardware or • ImageEngine combines mobile device detection with older versions of Android, iOS or Windows Phone image resizing, image file optimization, and Content also fall into this category. Delivery Network (CDN)-type delivery. It provides significantly faster downloads, especially on mobile • What is MNO Traffic? Traffic originating from Mobile devices. Network Operators (MNO). It is defined, in our research method, as the connection type provided by the browser navigator.connection API.

MOVR 36 Visit the MOVR Visualization Tool

• We have shortened this quarterly report because you can now get up-to-date reports directly from our MOVR Visualization Tool at https://www.scientiamobile.com/movr-visualization- tool/

• With the MOVR Visualization Tool you can:

– Run interactive reports on up-to-date MOVR information.

– Export high-quality PNG images. Export data as CSV.

– Share URL of reports you have generated.

MOVR 37 About ScientiaMobile

• ScientiaMobile provides the industry’s most accurate and Disclaimer flexible device detection solution, helping customers • While ScientiaMobile, Inc. has used reasonable deliver great web experiences and manage the efforts accurately to prepare this report and the increasingly fragmented mobile device ecosystem. other data and information here (together the ScientiaMobile sells WURFL, a constantly-updated "Report") from data it and its affiliates have repository that catalogues thousands of devices and their collected, this Report is made available to the public capabilities and provides access to them via range of API on an "AS IS" basis without warranty of any kind. languages. The WURFL framework enables many SCIENTIAMOBILE, INC. AND ITS AFFILIATES MAKE organizations, including Fortune 500 companies, to NO REPRESENTATION AND DISCLAIM ALL effectively design and analyze web experiences for an EXPRESS, IMPLIED AND STATUTORY WARRANTIES ever-growing range of smartphones, tablets, smart TVs, OF ANY KIND TO ANY RECIPIENT OF THIS REPORT and game consoles. OR ANY OTHER THIRD PARTY, INCLUDING ANY • For more information about ScientiaMobile and its WARRANTIES OF ACCURACY, TIMELINESS, commercial products, please visit us at: COMPLETENESS, MERCHANTABILITY AND FITNESS www.scientiamobile.com FOR A PARTICULAR PURPOSE. The Report is limited to data collected from certain services offered by • WURFL.io offers a number of free tools for device ScientiaMobile, Inc. and its affiliates – a self- detection and image tailoring. selected sample pool that may not reflect the • To subscribe to MOVR, please visit us at greater internet user community – and https://www.scientiamobile.com/movr-mobile-overview- consequently no conclusion should be drawn from report/ this Report regarding the internet user base as a • To speak to us about our products and licenses, please whole. The entire risk as to the quality (or lack complete this form at www.scientiamobile.com/license thereof), completeness and your use of this Report • MOVR is the Copyright of ScientiaMobile, Inc. and is made is with you, the user of the Report. In no event will available under the terms of the Creative Commons ScientiaMobile, Inc. or its affiliates be liable for any Attribution-NonCommercial-NoDerivatives 4.0 direct, indirect, incidental, special, consequential, or International License. other damages, including loss of profit, arising out of the use of this Report, even if advised of the possibility of such damages. • Any excerpts to, or use of this Report to reach new conclusions and/or analysis, should indicate ScientiaMobile, Inc. as its source, but derived conclusions and analyses generated from these MOVR Reports should be clearly attributed solely to their author. 38