MOVR Mobile Overview Report April – June 2018 The first step in a great mobile experience TBD 2 3 Q1 2018 to Q2 2018 Comparisons Top Smartphones • There are no new Top Smartphones Africa Asia Europe N. America Oceania S. America smartphones on this Apple iPhone 7 3.77% 4.95% 6.59% 8.87% 9.32% 3.04% list from last quarter. Samsung J7 Prime 1.24% 4.76% 0.07% 0.47% 0.28% 3.57% • Dropping off the list are Apple iPhone 7 Plus 2.04% 4.42% 2.19% 7.65% 8.27% 1.94% the Samsung Galaxy J3 Apple iPhone X 1.28% 4.21% 1.90% 4.79% 6.92% 1.15% Duos, Samsung Galaxy Apple iPhone 6S 1.97% 3.75% 5.75% 6.88% 7.57% 2.74% J5 (2016), and the Apple iPhone 6 1.67% 3.03% 3.66% 4.80% 4.75% 3.13% Samsung Galaxy J2 (2015). Samsung Galaxy J7 2015 1.17% 2.20% 0.09% 0.74% 0.09% 2.32% Apple iPhone 8 Plus 0.94% 2.08% 1.55% 5.10% 6.63% 0.95% • North America and Apple iPhone 6S Plus 0.80% 1.71% 0.93% 3.20% 3.21% 0.80% Oceania continue to be Apple iPhone 8 1.74% 1.53% 2.11% 3.46% 4.14% 0.82% concentrated markets for brands, with the top Samsung Galaxy S7 1.06% 0.53% 2.99% 2.79% 4.03% 0.81% smartphones accounting Samsung Galaxy S8 1.41% 0.76% 3.13% 2.78% 4.17% 1.11% for 59.50% and 66.02% Apple iPhone SE 0.57% 0.51% 3.07% 2.69% 1.67% 1.39% respectively. With a Samsung Galaxy S7 Edge 1.56% 1.26% 2.53% 1.63% 2.22% 1.15% decrease in top brand Apple iPhone 5S 0.76% 1.25% 2.37% 1.44% 1.26% 1.79% loyalty of 2.79% in Samsung Galaxy J2 Prime 0.01% 0.00% 0.03% 0.59% 0.13% 3.40% North America and Samsung Galaxy J5 1.78% 1.34% 1.00% 0.31% 0.33% 3.00% 8.73% in Oceania Samsung J5 Prime 1.09% 0.50% 0.05% 0.25% 0.36% 2.67% since Q1 2018. Motorola Moto G (5) Plus 0.03% 0.05% 0.19% 0.59% 0.14% 2.64% Samsung Galaxy J7 (2016) 0.44% 1.46% 0.76% 0.31% 0.13% 2.41% Samsung Galaxy Grand Prime+ 3.48% 1.01% 0.08% 0.15% 0.43% 0.05% Others 71.20% 58.72% 58.96% 40.50% 33.98% 59.12% MOVR Source: ScientiaMobile. Note: figures reflect percentage point (2018Q2) 5 Top Smartphone Trends (2018 Q2 vs. 2018 Q1) • Oceania saw the largest Smartphone Trends Africa Asia Europe N. America Oceania S. America adoption trend in a 2.95% Apple iPhone 7 -0.02% 0.80% -0.08% -0.62% -2.62% 0.14% increase in usage of the Apple iPhone X. Samsung J7 Prime -0.10% 0.45% 0.02% 0.02% -0.01% 0.66% Apple iPhone 7 Plus -0.09% -0.12% -0.13% -0.23% 0.08% 0.20% • Asia had the second largest Apple iPhone X 0.49% 2.24% 0.38% 1.23% 2.95% 0.70% increase in smartphone usage Apple iPhone 6S -1.13% -0.33% -0.45% -0.99% -2.34% -0.01% with 2.24% adoption increase Apple iPhone 6 -0.89% -1.15% -0.47% -0.81% -1.16% -0.91% for the Apple iPhone X. Samsung Galaxy J7 2015 -0.23% -0.16% 0.01% -0.15% 0.01% -0.31% • Oceania had the third largest Apple iPhone 8 Plus 0.21% 0.87% 0.27% 1.46% 2.17% 0.40% adoption of a smartphone this Apple iPhone 6S Plus -0.13% -0.67% -0.09% -0.23% -0.23% 0.06% quarter with a 2.17% increase Apple iPhone 8 1.06% 0.84% 0.48% 0.98% 0.54% 0.34% in Apple iPhone 8 Plus usage. Samsung Galaxy S7 -0.23% 0.00% -0.13% -0.35% -1.04% -0.01% Samsung Galaxy S8 0.13% 0.03% 0.41% 0.33% -0.44% 0.33% • Apple iPhone X, Apple iPhone 8 Plus, and Apple iPhone 8 had Apple iPhone SE -0.18% -0.21% 0.09% -0.16% -0.52% -0.10% the most growth this quarter. Samsung Galaxy S7 Edge -0.33% -0.07% -0.26% -0.27% -0.37% 0.02% The iPhone X had 7.99% Apple iPhone 5S -0.15% -1.09% -0.26% -0.38% -0.42% -0.87% growth globally, the Apple Samsung Galaxy J2 Prime 0.00% 0.00% 0.02% -0.02% 0.02% 0.39% iPhone 8 Plus had a 5.38% increase, and the Apple iPhone Samsung Galaxy J5 -0.11% -0.01% -0.18% -0.06% 0.05% -0.23% 8 had 4.24% growth. Samsung J5 Prime -0.01% -0.04% 0.00% 0.02% 0.01% 0.37% Motorola Moto G (5) Plus 0.00% -0.01% 0.02% 0.02% -0.02% 0.21% • Largest global drop in usage is Samsung Galaxy J7 (2016) -0.21% -0.06% 0.01% -0.01% 0.03% -0.08% from the Apple iPhone 6, 6S, and 5S. Dropping by 5.39% Samsung Galaxy Grand Prime+ 0.33% -0.16% 0.01% 0.12% 0.13% 0.01% 5.25%, and 3.17% Others 1.57% -1.16% 0.30% 0.11% 3.19% -1.33% respectively. MOVR Source: ScientiaMobile. Note: figures reflect percentage point change (2018Q2%-2018Q1%) 6 Top Tablets • The most significant market Top Tablets Africa Asia Europe N. America Oceania S. America share for tablets remains with Apple’s iPad Airs, with Apple iPad Air 2 5.39% 11.36% 12.10% 14.88% 16.43% 7.31% the iPad Air 2 leading for the Apple iPad Air 3.87% 8.14% 10.00% 12.13% 12.25% 7.72% fifth quarter in a row. Apple iPad mini 2 2.35% 5.50% 4.28% 6.33% 5.24% 3.99% Apple iPad 4 3.42% 5.27% 6.15% 7.37% 8.74% 6.80% • The iPad Air 2 is the most Apple iPad 2017 3.50% 5.22% 5.81% 9.39% 10.80% 3.08% popular tablet across almost Apple iPad mini 1.94% 4.05% 2.58% 3.08% 3.34% 1.51% all continents with South Apple iPad mini 4 1.22% 3.96% 2.17% 2.96% 3.34% 2.44% America finding the Apple iPad Air more popular this Samsung Galaxy Tab 3 Lite 1.41% 3.15% 0.82% 0.66% 0.48% 4.22% quarter. Apple iPad Pro 9.7 1.15% 2.87% 1.98% 3.57% 2.89% 1.40% Apple iPad 3 1.91% 2.65% 2.46% 2.77% 3.46% 2.13% • This quarter, the Oceania and Apple iPad 2 2.51% 2.19% 2.50% 3.06% 3.87% 1.24% North American markets Samsung Galaxy Tab A 10.1 1.60% 0.65% 5.08% 1.14% 0.18% 0.63% were the most concentrated Samsung Galaxy Tab A 9.7 2.34% 0.62% 2.85% 1.02% 1.39% 1.06% with top tablets making up Samsung Galaxy Tab E 5.10% 1.40% 2.38% 1.56% 0.40% 4.97% 78.66% and 73.32% of the market respectively. Intel ECS TR10CS1 0.00% 0.00% 0.00% 0.03% 0.00% 4.59% Canaima TR10RS1 0.00% 0.00% 0.00% 0.01% 0.00% 3.92% • Joining the list this quarter is Samsung Galaxy Tab 3V 3G 3.50% 1.76% 0.06% 0.03% 0.16% 1.32% the Samsung Galaxy Tab 4 Vodafone Tab Mini 7 3.14% 0.01% 0.10% 0.00% 0.01% 0.00% 10.1, the Samsung Samsung Galaxy Tab 4 7.0 2.85% 1.84% 0.66% 0.59% 0.09% 1.87% Galaxy Tab 4 7.0, and the Samsung Galaxy Tab 4 10.1 2.55% 0.49% 2.16% 1.28% 0.92% 0.82% Apple iPad 2017. Dropping off is the Apple iPad Pro. Samsung Galaxy Tab A 0.29% 1.10% 0.08% 1.46% 4.68% 0.83% Other 49.95% 37.79% 35.78% 26.68% 21.34% 38.15% MOVR Source: ScientiaMobile. Note: figures reflect percentage point (2018Q2) 7 Top Tablet Trends (2018 Q2 vs. 2018 Q1) Tablet Trends Africa Asia Europe N. America Oceania S. America • The largest growth (2.14%) comes from Oceania's increase Apple iPad Air 2 -0.54% -0.31% -0.15% 0.03% -1.28% -1.61% in usage of the Apple iPad Apple iPad Air -1.15% -0.16% -0.90% -0.44% -1.04% 1.95% 2017, the 2nd largest growth Apple iPad mini 2 0.15% -0.61% -0.38% -0.28% -0.88% -0.52% (1.95%) comes from South Apple iPad 4 -0.70% -0.11% -0.59% 0.00% -0.85% -0.15% America's usage in Apple iPad Apple iPad 2017 1.84% 0.96% 0.76% -0.43% 2.14% -0.81% Air. Apple iPad mini -0.53% -0.59% -0.48% -0.18% -0.50% -1.77% Apple iPad mini 4 -0.05% -0.32% 0.05% 0.17% -0.11% -0.58% • Globally, the Apple Samsung Galaxy Tab 3 Lite -0.34% 0.47% -0.06% -0.04% -0.13% 0.57% iPad 2017 had the most Apple iPad Pro 9.7 0.10% 0.20% 0.13% -0.10% -0.40% -0.67% growth in 2018 Q2 of Apple iPad 3 -0.94% -0.36% -0.28% 0.19% -0.63% -0.58% all other tablets (4.46%).